2024 domestic products start to go on the market ＂Dark Horse＂ men’s personal care brand ＂Secret Hope＂ rises strongly.

　　With the increasing demand of domestic consumers for beauty care products, domestic brands have begun to emerge. Since November, 2022, Juzi Bio successfully landed on the China Stock Exchange and became the "first share of collagen". Since 2020, 19 beauty care-related enterprises have gone public, including the daily chemical brands and beauty supply chain enterprises of Shuke’s parent company Weimeizi, Juzi Bio and Bawei. Behind this is the high expectation of the domestic market for high-quality, distinctive and personalized domestic products.

　　With the increasing awareness of elite men’s skin care, the men’s personal care market shows great growth potential. Miwang, as a dark horse in men’s personal care market, advocates the concept of "self-care" for men with its unique research and development background and quality commitment, and quickly occupies a place in the market with its high quality products and fashionable and personalized brand characteristics.

　　After three years of research and development, I hope that the care series "Efficacy+Face Value" will be online.

　　In 2023, the beauty care industry is accelerating into the era of "scientific research". According to media reports, in the first three quarters of 2022, Huaxi Bio-R&D expenses reached 277 million yuan, a year-on-year increase of 44.28%; Betaine’s R&D expenditure was 126 million yuan, up 84.66% year-on-year; Polaiya’s R&D expenditure was 95 million yuan, up 82.69% year-on-year. Behind this, it is the result that beauty care users have further deepened their understanding of ingredients, and functional skin care has gradually become the fastest growing category in recent years.

　　As a dark horse in the industry, Miwang has long been aware of the trend of effective skin care. After three years of market research and concentrated research and development by the scientific research team relying on the genes of pharmaceutical companies, combined with modern technology and traditional wisdom, it finally launched a series of high-quality men’s care products. With its unique "prebiotics" added ingredients and practical and rigorous attitude of making products, it quickly became the leader of high-end male personal care brands as soon as it was listed. The "prebiotics" added in the secret care series products mainly come from natural plants, which can promote the growth of beneficial flora in private parts, help maintain the micro-ecological balance of private parts through the increase of beneficial flora, and make private parts more comfortable.

　　Miwang’s products not only perform well in ingredient efficacy, but also lead the trend in face value. Each product has been carefully designed, and its unique appearance and texture are unforgettable at first sight. On November 18th, 2023, at the 2023 annual academic meeting of the Male Professional Committee of China Association of Non-public Medical Institutions, Miwang series products were invited to appear as independent speakers, and the "black technology" components of Miwang men’s personal care products were introduced in an all-round way. With its "efficacy+face value" dual-business online, Miwang won unanimous praise and recommendation from well-known andrology experts and scholars from public hospitals and andrology experts and managers from non-public medical institutions.

　　The men’s skin care track was opened, and the effect of planting grass like "caring for elite men like skin care" exceeded expectations.

　　In recent years, men’s demand for beauty is gradually transforming into actual consumption demand. According to "Inspiration Picture Book for Future Consumption of Men’s Beauty Care Industry", the search volume of male beauty-related keywords in Xiaohongshu has risen sharply, and the keyword "Men’s facial cleanser acne control oil" has increased by 732% in half a year. In the pre-sale activities of the Double Eleven, the number of viewers in the live broadcast room in Luo Yonghao exceeded 26 million, and its products included men’s skin care suits, men’s perfumes and so on, with an estimated turnover of 210 million yuan.

　　At present, many brands have entered the men’s skin care track. For example, at the China International Import Expo(CIIE) in 2022, Unilever, Shiseido, Estee Lauder and other brands all displayed a variety of men’s skin care products. In TikTok, the entry #mensskincare has been viewed 495 million times. By 2030, the market share of men’s skin care is expected to grow to $110 billion.

　　Miwang is well aware of the trend of elite men’s attention to beauty and personal care, so in product design, it emphasizes caring for elite men’s bodies like skin care, so that men can always feel the smoothness and comfort of "self-care". Through mild and effective "prebiotics" and other mild formulas and scientific nursing and use methods, we hope to help men better maintain their health in their bodies and private parts, while maintaining the comfort and self-confidence of elite men in daily life, fitness exercises and business trips.

　　In today’s era of developed social media, Miwang also makes full use of online platforms for brand promotion. Through KOL’s cooperation and word-of-mouth communication, Miwang successfully attracted a large number of fans in a short time. The online grass planting effect of interest apps such as Xiaohongshu, Tik Tok and BLUED exceeded expectations, and in the cooperation with Netease to lead the New Year’s Eve carnival, Miwang also gained a large number of super-hot game elite male fans by virtue of its own functional ingredients and brand appeal, which provided a strong impetus for the rapid development of the brand.

　　Overtaking in corners, exquisite women have also become the brand loyalty powder of the dark horse "secret hope"

　　Miwang’s marketing promotion is not limited to high-end men. Its exclusive brand concept and "prebiotic" ingredients make the products naturally incorporate female-friendly ingredients, which not only successfully attracts the attention of female consumers, but also adds some health and beauty to the fashion life of elite women while caring for elite men. This cross-gender attraction has enabled Miwang to overtake in the market and helped Miwang further consolidate its position as a "dark horse" in the male personal care market.

　　In May, 2024, Miwang will also launch a series of new washing and care products on a global scale, including many high-end washing and care products specially designed for men, such as shower gel, cleansing Mu Si and moisturizing lotion. The launch of this innovative series will undoubtedly bring new vitality and changes to the men’s personal care market. The newly launched men’s care series will continue the excellent quality and innovative spirit of Miwang brand and bring more exquisite and efficient personal care choices to modern men.

　　Behind the listing of beauty products is the comprehensive effect of market demand, quality improvement, cultural self-confidence, internet e-commerce and policy support. With the intensification of market competition, domestic brands need to constantly innovate, improve quality and strengthen brand building in order to win the favor of more consumers.

　　In the future, I believe Miwang will continue to uphold the concept of making men feel comfortable and comfortable at all times, and constantly introduce more high-quality products that meet the market demand. It is foreseeable that with the rise of domestic products and consumers’ pursuit of quality life, domestic brands like Miwang will occupy an increasingly important position in the market. As a dark horse brand in the field of men’s personal care, Miwang will undoubtedly continue to lead the new trend of domestic products.