Consumers are accustomed to the online shopping experience of ordering and buying immediately, and this trend is irreversible. The demand for instant retail will continue to grow steadily in the future.

With the continuous shift of consumption scenes to online, instant retailing has ushered in new opportunities and gradually become a new engine to drive consumption growth. Different from traditional e-commerce, instant retailing mainly relies on physical stores, combined with the ability of 30-minute instant delivery, which not only provides consumers with the consumption experience of "everything can be home", but also promotes the deep integration of online and offline. The China E-Commerce Report 2021 recently released by the Ministry of Commerce shows that innovations in modes such as live e-commerce and instant retailing constantly stimulate consumption vitality, promote the upgrading of online retailing and help build a unified national market.

Everything can reach home.

Nowadays, the delivery box of take-away riders has not only met the needs of delivering food for diners, but has gradually become a "treasure box" that can respond to various consumer needs immediately. From fresh fruits and vegetables to daily necessities, from clothing, shoes and hats to books, audio and video, from medical beauty to digital products … More and more goods are being delivered to consumers through instant retail, and "everything can be delivered to home" has become an irresistible new trend.

"It is convenient and safer to place an order online." Cao Mengmeng, a girl from Guangzhou, usually likes to visit supermarkets. Since the supermarket chain near her home entered the take-away platform, she has switched to online consumption. "During the epidemic, it is still necessary to minimize going out to gather. From online ordering to home delivery, it usually takes about half an hour, and you don’t have to carry your own big bags." Cao Mengmeng said.

Thanks to the convenience brought by instant retailing, many young people like Cao Mengmeng are used to and fall in love with "ordering everything anytime, anywhere". According to the data released by Meituan, the retail platform, with the expansion of the resident brands from catering to daily chemical, maternal and child, digital and other categories, the number of goods sold on the platform and the unit price of customers have been continuously improved, and the average daily order volume of instant retail has exceeded 4.3 million. Among them, the immediate consumption demand of digital appliances, furniture and kitchenware, pet supplies and other categories has increased significantly. During the "double 11" this year, the transaction volume of digital take-out orders increased by 13 times year-on-year.

More goods, faster speed and less time are important reasons why consumers love instant retailing. "At 11 o’clock in the evening, I was in urgent need of envelopes, but most shops were closed. I don’t know how long it would take if I went out to buy them myself." Cao Mengmeng said, "I tried to place an order through take-away, and the rider delivered it in less than 20 minutes, and I realized that there were still many things that could be delivered by take-away."

The China Instant Retail Development Report 2022 released by China Chain Store & Franchise Association in November shows that the market scale of instant retail has increased by 81% in recent five years. It is estimated that in 2025, the scale of the instant retail open platform model will exceed the threshold of one trillion yuan, reaching about 1.2 trillion yuan. According to the report, with the change of consumption concept, consumers’ acceptance of instant retailing is getting higher and higher, and the instant consumption scene is constantly extending, from "daily purchase" to "big promotion purchase", "early adopter purchase" and "gift purchase", and consumers’ demands are increasingly diverse.

Li Jiwei, vice president of Meituan Research Institute, believes that during the epidemic, traditional e-commerce logistics was affected, and local offline consumption was also affected. It is inconvenient for consumers to go to stores to shop, and instant retailing has become an important way to smooth supply and demand. In his view, the rapid development of instant retail format mainly benefits from the rapid recovery and strong resilience of offline physical retail. "The abundant supply under the line provides the soil for instant retailing. The business form near consumers is enough to support their complete consumer demand, and with the delivery capacity of 30 minutes, the instant retail format will flourish. " Li Jiwei said.

From struggle to integration

Since the rise of e-commerce, the contest between online shopping and entity shopping has never stopped. However, in the past "double 11", this promotion originally belonging to the traditional e-commerce platform is becoming a double carnival of online platforms and physical stores.

"Ding, you have a new takeaway order, please handle it in time." At 8 o’clock in the morning, the first flight supermarket located in Nanding Road, Fengtai District, Beijing opened its doors to welcome customers, and orders from online flooded in. At the service desk, more than a dozen packages of sorted goods are waiting for the delivery clerk to pick them up. Wang Shufang, the sorter, pushes the shopping cart flexibly through the corridors, while quickly sliding the screen of the mobile phone to mark the sorted goods. "Sorters should not only be familiar with the placement of goods, but also check the appearance, quantity and expiration date to ensure the quality of goods." Wang Shufang said, his hand kept. The data shows that in the third quarter of 2022, the recruitment demand of sorters increased significantly, ranking ninth in the most wanted positions of enterprises, which became a vivid footnote of instant retailing.

In recent years, due to the impact of online e-commerce and reduced passenger flow, physical supermarkets have sought transformation. By accessing platforms such as JD.COM Home, Meituan Flash Shopping and Hungry, physical stores can share and undertake massive online consumer demand. Shi Junlei, deputy director of Beijing Shouhang Guoli Trading Co., Ltd. told reporters that since the online business was opened in March 2020, the service radius of supermarkets has been greatly expanded, and the sales volume has been rising. The sales of instant retail business accounted for 8% of the total sales this year, and the highest branch can reach 20%. According to reports, 47 stores of maiden voyage have been launched on the take-away platform, and enterprises also provide group service for surrounding residents through WeChat applet. "It is estimated that in the next few years, the proportion of online business will reach more than 30%." Shi Junlei said.

From competition to integration, instant retailing makes entity supermarkets an important part of online consumption map. During the "double 11" this year, more than 200,000 physical merchants such as supermarkets, convenience stores and mobile digital stores provided consumers in more than 1,800 counties (cities, districts) with convenient consumption experiences such as hourly shopping and minute shopping on platforms such as JD.COM’s arrival at home and JD.COM’s hourly shopping. From 2020 to now, the attitude of entity merchants to instant retailing has experienced a significant change from vacillation to full embrace. The person in charge of JD.COM Daojia Supermarket said that more and more physical businesses have seen the great role of instant retailing in stimulating consumption vitality and promoting the release of domestic demand. It is understood that online sales of head enterprises represented by Wal-Mart and Yonghui account for 30% to 40%.

No one likes to wait. Talking about the future of instant retailing, the person in charge said that consumers are accustomed to the shopping experience of online ordering and instant buying, and this trend is irreversible. In the future, the demand for instant retail will not cool down, but will continue to maintain steady growth.

Back street alley kaiwangpu

With the advantages of being closer to consumers, faster and richer in goods, instant retail offline entities have opened up a new market with rapid growth, and are also changing the business logic of physical retail.

Five people, three stores, the average monthly sales of 1 million yuan-this is the "small goal" that Yang Yantao, the manager of the "post-90 s", achieved in three years. On the day of "double 11", the reporter went to Haqu Pet Products Supermarket located in Huangshandian Road, Chaoyang District, Beijing, and the continuous drizzle could not stop the riders who came to pick up the goods. In the store, Fang Yongkang, a clerk who is also a sorter, a shipper and a customer service, is busy packing and delivering. "It’s not the busiest time yet. The peak time for placing orders is usually from 8 pm to 2 am. The first thing I do when I go to work every day is to send the orders placed by customers after 0 am as soon as possible." Fang Yongkang said.

Different from traditional shops, this small shop with less than 100 square meters has neither neon signs nor exquisite decoration, and it is not in the downtown area, but lives in a back street. But it has nearly 1000 kinds of goods, involving all aspects of pet life, such as cat and dog food, pots and pans, insect repellent and so on. Looking at this small street, nearly 10 small shops with fresh food, grain and oil, tobacco and alcohol, and daily-use themes are located in it. This is another store form-pre-warehouse, which rises with the development of instant retailing.

"The location is expensive, and there are fewer customers in the store. This is a difficult problem faced by many retail practitioners." Li Lixun, founder of Shanghai Albatross Information Technology Co., Ltd., a retail service provider in the same city, said that in recent years, more and more physical stores have begun to fully access the e-commerce platform and become the front position of instant retail. The increasingly perfect distribution system has expanded the coverage of stores from the original 1 km to 5 km, and the location is no longer the decisive factor.

In May, 2020, Yang Yantao keenly grasped this opportunity and opened his first pet products front warehouse in Beijing. "Although pet products are not high-frequency consumption, they often have emergency needs. Instant retailing has a speed advantage over traditional e-commerce, which can just meet the needs of pet owners." According to Yang Yantao, during the peak period, the daily order volume is 70 to 80 orders, and the maximum daily sales can exceed 20,000 yuan. In the following two years, he tasted the sweetness and opened two new stores in Xicheng District and Tongzhou District of Beijing. Today, with only five people, Yang Yantao’s three stores are getting more and more prosperous. In the next step, Yang Yantao is ready. "I am more optimistic about the beauty category, and I plan to replace some low-frequency products to make room for the beauty category and improve the sales speed."

The density and breadth of local supply directly affect the consumer experience. The person in charge of JD.COM’s arrival at home said that physical merchants of all sizes, like the "capillaries" of instant retailing, provide differentiated supply services to consumers outside the traditional business hours, which not only meets the daily needs of consumers, but also takes into account the needs of some long-tailed goods, providing consumers with a better experience.

Like Yang Yantao, more and more offline merchants such as convenience stores, community stores and maternal and child stores are accelerating their "touching the net", during which they will also encounter new problems. "Many community stores and mom-and-pop stores still rely on small books to keep accounts, which is not only easy to make mistakes, but also difficult to cope with large-scale orders during peak traffic hours." Li Lixun said. Yang Yantao also has a deep understanding of this: "More and more goods increase the difficulty of warehousing and sorting, especially during the promotion period, multi-platform inventory needs to be updated in real time, which challenges the company’s digital ability."

Undoubtedly, instant retailing is injecting fresh blood into "consumption at your fingertips". Li Lixun said that instant retailing is of great significance for enriching local supply and meeting the gap of consumer demand. "For example, domestic brands such as Three Squirrels, Perfect Diary and Hua Xizi, which have emerged from the Internet, it is difficult for consumers to find physical shops offline, but through the instant retail platform, consumers can easily buy the goods they need." Li Lixun said.

Sprint the "last mile"

The popularity of instant retailing has arrived, and consumers’ requirements for the "last mile" are becoming more and more demanding, which is the "happiness trouble" that instant retailing encounters. According to the "Research Report on User Insight of C-End Platform in the Same City" released by iResearch, 62.8% of users can accept the delivery time within 30 minutes to 50 minutes, and more than 18% of users hope to receive the goods within 30 minutes of placing an order.

On the one hand, it is rich local supply, and on the other hand, it is massive consumer demand. Instant delivery shoulders the important mission of connecting supply and demand and integrating online and offline, and has become a "new infrastructure" for retail in the same city. The data shows that by the end of 2021, there were about 13 million online delivery agents in China, and the number of online delivery agents who "run on the road" every day has reached one million. Even so, in the face of the surge in orders caused by bad weather, platform promotion, annual holidays, hot events and other factors, the phenomenon of no one taking orders, overtime orders and full capacity still hinders instant retail.

Gao Qiang, head of Box Horse’s operation in Beijing, said that after the start of the World Cup, the order of crayfish+beer "watching partner combination" increased by more than five times; Recently, affected by the epidemic, Beijing consumers’ online orders for people’s livelihood goods peaked at three times the daily orders. "Due to the tight transportation capacity, half of the civilian staff of Box Horse’s Beijing headquarters have supported the positions of picking and packing, and the store staff also work as part-time delivery staff, and have reached an intention with many enterprises such as Haidilao and Yunhaiyao to supplement the staff as much as possible through the way of’ sharing labor’. At present, nearly 100 people have signed up." Gao Qiang said.

Ma Xiaosen, secretary-general of Beijing Electronic Commerce Association, said that the current job gaps are mainly tally clerks, distributors, cashiers, etc. Industry associations have helped e-commerce companies to build a "shared employment" exchange platform, and instant retail platforms such as box horses and US groups buy food, and are hungry. Cooperation with traditional service-oriented enterprises has alleviated the problem of insufficient capacity of online platforms to some extent.

It is worth noting that "insufficient transportation capacity" is not limited to "shortage of riders", and sprinting "the last mile" is not just as simple as sending goods from place A to place B, but it tests the overall scheduling ability of the whole process of instant retail.

According to the data of "2022 White Paper on Instant Retail Delivery Service", in 2021, the number of orders for instant delivery in China exceeded 30 billion, and the number of users exceeded 600 million. It is estimated that in 2022, it will exceed 40 billion orders and the number of users will exceed 750 million. The double growth of the order volume and the number of users makes the complexity of performance delivery rise continuously, and also promotes the innovative application of artificial intelligence, big data, Internet of Things and other technologies in warehousing, sorting, distribution and many other scenarios. Walking into the box mamen store, AI vision scale technology can accurately identify more than 1,000 kinds of dry fruits and vegetables in just 0.8 seconds, saving about three-quarters of waiting time; Smart price tag shortens the picking process from 15 minutes to 4 minutes; The suspended chain system installed on the ceiling can save the sorter tens of thousands of steps per day, but it can complete three times the previous workload …

"A perfect performance delivery service system is the supporting foundation of instant retail and the key to competition." Ma Xiaosen said that on the one hand, the real-time retail platform should establish a scientific forecasting and early warning mechanism, cut peaks and fill valleys, dynamically adjust the demand for transportation capacity, and accurately deal with the imbalance of orders in different regions and at different times. On the other hand, through digital empowerment, the whole link of offline stores, warehousing, picking and distribution is optimized, which will improve the efficiency of performance delivery and bring better experience to merchants, riders, consumers and other participants, and achieve a win-win situation in the industry.

　　In order to change the yellow code to green code, there was a long queue in front of the Huangtugang village Committee.

　　The health code is divided into three colors: green, yellow and red: the red code means "concentrated observation", the yellow code means "home isolation", and the green code means "nothing unusual", which means that you are healthy and can go in and out of relevant occasions. Recently, this newspaper received many public hotlines, saying that its health code was somehow in the "yellow code" state, and it would only be "green" if it was notified to the village Committee of Huangtugang Village, Huaxiang Town, Fengtai District, but the village Committee could only handle more than 100 numbers a day, which was slow. In addition, the residents of Yilanyuan community who have been unsealed are also anxiously asking when the "yellow code" will become a "green code". In this regard, the reporter conducted an investigation.

　　Survey 1

　　The village Committee only organizes more than 100 residents to queue up for transcoding at 3 am a day.

　　Mr. Wang, who lives in Jiayuan Community, Fengtai District, said that his health code may have become a "yellow code" because he was caught by big data when passing through Xinfadi. After some understanding, on the afternoon of June 30, he was informed to go through the formalities of changing the yellow code to green code in Huangtugang Village Committee of Huaxiang, and he was told that he had to make an appointment for transcoding until after 2 pm. "The staff said that only 100 numbers were issued a day. Many people lined up at the scene. " Mr. Wang said that without the green code, the supermarket could not enter. "Everyone is very anxious, but the staff said that they can only find the leaders of the village Committee."

　　Some residents reported that the call to the village Committee was either busy or no one answered. "I made more than a dozen calls in a row, which is the case. Later, I found the mobile phone number of a relevant person in charge. The person in charge said that there would be so many things in one day and I had to wait in line. "

　　At 10 o’clock on July 2, the reporter came to the village committee of Huangtugang Village, only to see that there was a long queue in front of the door. At the left side door of the village committee gate, several residents were negotiating with the staff. "I came to the queue at 3 o’clock in the morning, but I haven’t entered the door yet, and there are more and more people. Can you hurry up?" "I didn’t get the number, saying it was released at 6 pm, and I have to come early tomorrow morning. Can I make an appointment online? " … …

　　When asked why the health code changed to yellow code, most residents responded "I don’t know". Because the residential area is not closed and it is not a high-risk area, some people speculate that it may be captured by big data when passing through a new place, so the health code turns yellow.

　　"I came to see several times and asked to change the health code. The Huangtugang Village Committee said that although my household registration is in Huaxiang, but I don’t live in Huaxiang, if I want to change my health code, I have to change my personal information to the community where I live now. " A man has no choice but to reflect.

　　Two staff members guarded the gate of the village Committee. They told reporters that 50 numbers were issued in the morning and 60 in the afternoon. "When everyone has changed, it is estimated that it will be after 6 pm, and the number of the next day will be issued."

　　"Can you send more numbers? Or make an appointment online? This is not only convenient, but also prevents aggregation and is safer. " The reporter asked. The staff member explained that the village committee is understaffed and can only run about 100 in a day.

　　Survey 2

　　Life in the Kaifeng community is returning to normal. Residents don’t understand why it is still a "yellow code"

　　In Yilanyuan community, which belongs to the flower town and is separated from the village committee of Huangtugang Village, Mr. Li and other residents are also anxiously waiting for their health code to change from yellow to green.

　　The reporter learned that since June 12, the community has been included in closed management. On June 18th, the client of Beijing Daily reported on the difficulty of buying food for residents in the closed management community and its solution with the title "Residents in the closed management community are assured that buying food and seeing a doctor are guaranteed". Today, the community was unsealed on June 30.

　　Re-entering the Yilanyuan community, the reporter found that many shops, such as supermarkets, water shops and express shops, were open for business. There are also residents in the community carrying food baskets or taking their children out to buy food, but most of them are in a hurry and return immediately after buying things. In front of the gate of the third district of Yilan Garden and next to the fence wall of the first and second districts, the reporter found that there were vehicles transporting vegetables or some food stalls. "Like buying food, water and seeing a doctor, our basic life is no problem. The community has issued a pass for residents, and everyone has a certificate to enter and leave. It is the health code. I heard that the health code of some residents has turned into a green code, so everyone is asking when their health code will turn green. " Ms. Hu, who lives in the first district of Yilan Garden, told reporters that now everyone is looking forward to changing the health code from yellow code to green code. "A bigger supermarket must check the health code when it enters the door. Without the green code, the action is still limited."

　　The reporter learned that because the Yilanyuan community belongs to Huangtugang Village, some residents went to the village Committee to handle transcoding, but in the end they failed to complete it. "The village Committee said that the residents of Yilanyuan would not do it."

　　Authoritative response

　　"Unsealing without lifting the ban" The health code of Yilan Park turns green, and the risk level has to be lowered.

　　Can the health code change from yellow code to green code to make an online appointment, or send more people to handle it for residents? How to change the health code of residents whose household registration information is in Huangtugang village, but people don’t live in the village? When will the health code of residents in Yilanyuan community turn green? The reporter contacted Huaxiang Township Government and Huangtugang Village Committee on issues of concern to residents.

　　A person in charge of the Huaxiang Township Government responded that in the Huaxiang system, relevant personnel should provide the nucleic acid report after June 27, and sign a letter of commitment that they have not been to the beef and mutton hall of Xinfadi Wholesale Market, and then they can go through the formalities of changing the health code from yellow to green. "The District Prevention and Control Office will accept the report of Huangtugang Village".

　　The person in charge also said that communities and villages should not refuse to accept personnel information because it is not local during the operation of removing home observation. If only the household registration information of personnel is in Huaxiang, and people don’t live in Huaxiang, they should fill in the Application Form for Adjustment of Household Observation Information for Detainees at Home, feed it back to relevant prevention and control departments in time, and coordinate the transfer of information in real time.

　　As for whether the Huangtugang Village Committee can make an online appointment, or increase the number of staff to provide convenience for residents who come to change their health codes, a responsible person of the village Committee will respond and reflect the relevant issues to the superior leaders.

　　Regarding the code change of the unsealed community, a relevant person in charge in Fengtai District said, "Yilanyuan Community belongs to ‘ Unsealing without lifting the ban ’ At present, it is still a high-risk area, especially for residents who have entered and exited the beef and mutton hall of Xinfadi wholesale market, which is still in a closed and isolated state. In the community, normally speaking, the health code of all residents should still be yellow. Once the risk level in Huaxiang area is lowered, the health code of residents in Yilanyuan community will become a green code, and there is no need to go to Huangtugang Village Committee for change procedures. "

　　Our reporter Zhang Shuling Intern Lu Yijia

　　be relevant

　　The railway will no longer check the nucleic acid certificate when it leaves Beijing

　　Passengers of China Railway Yintong Card need to check the health code.

　　(Reporter Jin Ke) Since yesterday, passengers in low-risk areas in the city do not need to show their nucleic acid test certificates when they leave Beijing by railway. According to the railway department, according to Beijing’s epidemic prevention requirements, passengers in high-risk areas are still restricted from leaving Beijing.

　　Since yesterday, there is no longer a nucleic acid certificate in the inbound verification of major railway stations in Beijing. The passenger flow of each station has rebounded from before, and all stations have returned to the previous inbound process. In front of Beijing Railway Station and Beijing West Railway Station, when passengers enter the station, they will put their ID cards on the ticket gate and swipe them. After their identity is verified, they can enter the station. At Beijing South Railway Station, there are still four check-in points at the entrance, where the staff increase the procedures for ticket inspection.

　　The reporter noticed that although the process of ticket-purchasing passengers entering the station is the same as before, at Beijing South Railway Station, passengers holding China Railway Yintong Card still need to check the health code. China Railway Yintong Card is a prepaid card, which is similar to a bus card. Passengers can swipe their cards directly. Passengers from Beijing-Tianjin Intercity of South Railway Station and Jingxiong Intercity of West Railway Station have applied for this card. It is understood that when passengers enter the station by car with China Railway Yintong Card, the system will also automatically verify their identity. If the identity information verification is different, they cannot enter the station.

　

　　　　　　　 Liu Peng, head of the China delegation of the Rio Olympic Games, announced at the flag-raising ceremony of the China delegation on the 3rd that Lei Sheng, the Olympic champion of men’s foil, would be the flag-bearer of the China delegation at the opening ceremony, which broke the 32-year "monopoly" of men’s basketball players on this glorious task. Lei Sheng was also the first Olympic champion to be a flag bearer.

　

　△ thunder

　　　　　　　　 Thunder: the flag bearer has more responsibility. The main energy of the competition will be on team events.

　　　　　　　 As a flag bearer, Lei Sheng said: "Being the flag bearer of the Olympic delegation is not only an honor, but also a heavier responsibility." The responsibility mentioned by thunder is the heavy responsibility of hitting the peak of the Olympic Games again. Thunder will continue to participate in individual and group projects in Rio. He said: "Although the individual event is defending the title, I will focus on the team event. It is an encounter against the first opponent, France, and I will go all out with my teammates. "

　　　　　　　 Head of the China delegation: Lei Sheng struggled tenaciously and never gave up after failure.　

　　　　　　　 Liu Peng, head of the China delegation, said that Lei Sheng embodies the Chinese sports spirit of tenacious struggle and winning glory for the country. His struggle for the Olympic champion was not easy, but when he failed, he never gave up, determined to raise the national flag and play the national anthem in the Olympic Games, and serve the country and the nation. Lei Sheng is the representative of outstanding young people in China, so he was chosen as the standard bearer.

　△ Liu Peng, head of the China delegation

　　　　　　　 The China fencing team is proud that Lei Sheng can win this honor this time. Ye Chong, head coach of men’s foil, said: "Not only for himself, but also for China fencing, he is very proud and happy. I hope he can win the flag as a flag bearer and achieve a good result for the men’s fencing team."

　　　　　　　 Why thunder? Excellent conditions! Incheon Asian Games was a flag bearer.

　　　　　　　 Born in 1984, Lei Sheng is 1.93 meters tall, with a sunny and handsome image. He was the flag bearer of the China delegation at the Incheon Asian Games in 2014. As a fencer, Lei Sheng has an outstanding record: he won the individual men’s foil championship in London Olympic Games, and cooperated with his teammates to help China win the men’s foil team championship in the World Championships.

　△ In 2014 Incheon Asian Games, Lei Sheng served as the standard bearer (pictured from CFP)

　　　　　　　 Lei Sheng is a pioneer athlete in the sports transformation period in China.

　　　　　　　 Previous speculations about the standard-bearer included the names of some famous sports players in China: besides basketball player Yi Jianlian, there were swimmers Sun Yang, Ning Zetao and diver Wu Minxia. However, these athletes were not selected because the influence of the project may be limited in the world, or because they will compete soon.

　　　　　　　 Fencing is not a popular sport in China in terms of its influence and attention, but Thunder has its own unique advantages: firstly, Thunder is a pioneer athlete in the transition period of sports in China, and the way for China Sports to train athletes for a long time is to enter professional teams from childhood, then fight step by step, and finally become a national team player to win glory for the country. However, this training mode has been greatly impacted in the new period, and the mode of training while going to school, such as Thunder, may be a trend of sports talents training in China.

　　　　　　　 More importantly, Thunder’s success in the London Olympic Games four years ago indicates that this road can be completely copied by other athletes. In fact, many athletes have taken this road in the past four years, such as Olympic gold medalist Sun Yujie, female epee player and shooting Olympic champion Yi Siling.

　　　　　　　 The selection and transformation of standard-bearers has long shown signs of promoting the development of unpopular projects.

　　　　　　　 If we carefully comb the selection of standard-bearers in China Sports, we will find that the thunder is not untraceable. In the past few years, the flag-bearer selected by China Sports in some important events has been inclined and focused on more fields. For example, in the 2010 Guangzhou Asian Games, Jin Ziwei, an unpopular event and rower, was selected. Another example is that the flag bearer at the closing ceremony of the London Olympic Games four years ago was windsurfer Xu Lijia.

　△ Closing ceremony of the 2012 London Olympic Games: Xu Lijia served as the flag bearer of the China delegation (pictured from CFP).

　　　　　　　 Focusing on more fields in the selection of standard bearers will inevitably push these not-so-popular projects forward. At the same time, this flag bearer honor is also the greatest affirmation and praise for athletes in these fields. Although they can’t live under the spotlight every year, they are also outstanding in their respective fields. They are all sports elites in China, and they have well interpreted the Olympic spirit. They deserve to be known and remembered by more people.

　　　　　　　 In fact, if we look at some Olympic flag-bearers in other countries, we may feel more about this: Brazil, the host country, is the female modern pentathlon athlete Marquez, who only won a bronze medal in the London Olympics four years ago.

　　　　　　　 China flag bearer at the opening ceremony of previous Olympic Games.

　△ The above information comes from CCTV News and CFP.

　　　　　　　 Message collection: cheers for Olympic athletes

　　　　　　　 At 7: 00 am Beijing time on the 6th, the Rio Olympic Games opened, and the China Legion was about to make its debut. This year, Lei Sheng, the Olympic champion of men’s foil, served as the flag bearer of the China delegation. CCTV News Channel was explained by Bai Yansong throughout the opening ceremony. What expectations and entrustment do you have for the China Legion’s expedition to Rio? Comments tell us that your message may appear in CCTV news channel Olympic report! Let’s cheer for the Olympic athletes!