CCTV News:The 15th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) heard a report on the inspection of the implementation of People’s Republic of China (PRC) Renewable Energy Law on 24th. The report pointed out that since the promulgation and implementation of the Renewable Energy Law on January 1, 2006, the scale of renewable energy development and utilization in China has been significantly expanded, and the level of technology and equipment has been continuously improved. However, there are still problems such as insufficient overall coordination, inadequate implementation and weak supervision.

　　It is found that the cumulative installed capacity of hydropower, wind power and photovoltaic power generation in China ranks first in the world. In 2018, the national renewable energy power generation was 1,867 billion kWh, accounting for 26.7% of the total power generation, an increase of 10.6 percentage points over 2005. However, there are still some problems in the implementation of some institutional provisions of the renewable energy law, such as insufficient coordination and inadequate implementation.

　　During the inspection, it is found that the renewable energy planning at all levels is not connected enough, the national development goals and planning are not binding, and the scale, layout and speed of local construction are inconsistent with the scale of superiors. In some places, power grid construction lags behind the development of renewable energy, and transmission channels are insufficient. Influenced by many factors, the abandonment rate of electricity in some local areas is still high, and the problem of renewable energy consumption still needs attention. The implementation of the full-guaranteed acquisition system in individual provinces is not in place. In addition, there are still some problems such as insufficient convergence of fiscal, taxation, land and environmental protection policies, and the research and development and application of renewable energy technologies still need to be strengthened.

In recent years, MPV models have gained popularity among domestic household users due to their advantages such as large space and good driving comfort, and their market share has gradually increased. Independent brands that are keen to respond to market changes have also begun to layout in this market segment, especially when the new energy tide is sweeping, and the new energy MPV market has become the focus of competition among major independent brands. As a representative of independent high-end new energy brands, the JK brand has launched a positioning high-end new energy MPV – JK 009, which not only enriches the brand’s car series, but also challenges the same level of models.

Appearance: Excellent design, full of futuristic feeling

In appearance, JK 009 is based on SEA’s vast architecture. Its overall shape is square, the front face is equipped with a large area of chrome-plated middle net, and the interior is equipped with an LED light source that can support dynamic lighting, which is full of technology and freshness. The side shape of the vehicle is slender and straight, and the bright chrome-plated trim on the top also creates the effect of a suspended roof. In addition, its huge body can be said to be a well-deserved "Big Mac" on the road; at the rear, the vehicle adopts the current popular through-type taillight group, and the ZEEKR logo is designed in the center of the taillight, which enhances the rear recognition.

In terms of details, the Krypton 009 adopts a split headlamp, a unique LED light strip and a matrix light group below it have a high degree of recognition. It is worth mentioning that the A-pillar of the Krypton 009 also has a triangular window to reduce the blind spot of the field of vision. In addition, the charging port of the car is set in the front and rear left, with a slow charging interface in the front and a fast charging interface in the rear. In terms of tires, the car adopts the Pirelli P ZERO series, which has excellent performance in terms of grip, and is matched with the tire size of 255/50 R19.

Interior: Sufficient materials, comfortable ride

Inside, the Krypton 009 is wrapped in a lot of leather material, which is full of class. In addition, the center console of the car is straight in shape, and the double-spell color scheme enhances the sense of hierarchy. The 10.25-inch full LCD instrument has a clear display, and the interior can provide navigation, multimedia and driving assistance information. With a 15.4-inch floating central control screen, it is full of technology; the three-spoke steering wheel is wrapped in leather, and it also adopts a flat bottom design.

Extreme Krypton 009 has a built-in ZEEKR OS system, the UI interface is simple and intuitive, and the operation is very smooth under the blessing of Qualcomm Snapdragon 8155 chip. Functionally support voice interaction, satellite navigation, vehicle to everything, OTA upgrades and other functions. In terms of audio, the car is equipped with YAMAHA Yamaha audio, and the sound quality is well guaranteed. It is worth mentioning that the top of the second row is also equipped with a ceiling entertainment screen, which passengers can control through the remote control to listen to music, watch TV, video, etc.

In terms of comfort configuration, the polar krypton 009 is equipped with a segmented non-openable sunroof to increase the internal lighting effect. The front seats of the test drive model support ventilation and heating functions, and the main driver’s seat also supports massage functions, providing high comfort.

The second row of independent seats is equally comfortable. In addition to the usual ventilation and heating functions, it also supports five modes and three intensities of massage. In addition, the second row of seats is also equipped with a small table board with a hidden design. The texture of the table board is excellent, and the damping and workmanship are comparable to that of an airplane first class.

Power: Acceleration is smooth, battery life is long-lasting

In terms of power, the test drive model is equipped with permanent magnet synchronous dual motors, with a total power of 400kW, a total torque of 686N · m, and a CLTC pure electric cruising range of 822km.

The Krypton 009 offers a variety of driving modes for comfort, economy, sport, snow and personalization. In comfort mode, the vehicle starts more gently and the power output is more linear. When you need to overtake, after pressing the accelerator pedal, the power output will be very direct, and there will be a sudden push back. In economy mode, the acceleration performance of the vehicle is slightly "lazy", and the whole acceleration process will be slower than in comfort mode. In sports mode, the whole vehicle performs more aggressively, and if you press the accelerator pedal lightly, you will feel a strong push back.

In terms of braking, the braking force release at high speeds is very linear, and the slightly empty position of the brake pedal at the beginning will also give a sense of comfort. At low speeds, the brake pedal performance is also very sensitive. In addition, when the kinetic energy recovery of the car is adjusted to the highest gear, the release of the accelerator pedal will feel a certain drag, which is not obvious in the middle and low gears.

In terms of NVH, the Krypton 009 also exhibits the level it should, whether it is fetal noise or wind noise, it has been well suppressed, and the sound of no engine working, even at high speeds, the internal noise of the vehicle is very small.

In terms of battery life, we started from the suburbs, and at this time, the remaining battery life was 776km. We drove all the way north through important sections such as the Southeast Fifth Ring Road and the Southeast Fourth Ring Road, with an average speed of about 80km/h. We turned on the air-conditioning cold air and reached the destination after 40 kilometers of driving, indicating that the cruising range was reduced by 60km.

Extreme krypton 009 is equipped with a combination of front double wisharm independent suspension and rear multi-link independent suspension. At the same time, the test model is also equipped with an air suspension system. The chassis has a good sense of high-level vibration filtration. When there are small vibrations on the road, the entire suspension system will be completely resolved. In the face of large shocks such as speed bumps, the suspension can handle it very softly. In addition, the steering wheel of Extreme krypton 009 feels more comfortable to hold, and the empty position is very small when turning at low speed. As the speed increases, the steering wheel will become heavier and heavier.

In terms of intelligent driving assistance, during driving, the vehicle can follow the car in front until it stops, and gently step on the accelerator when starting again. At the nearest following distance, the car is slightly farther away from the car in front and is easily blocked by other vehicles.

Space: Meeting the needs of IKEA

In terms of space, after the 175cm-tall experiencer sits in the car, after the experiencer enters the car and adjusts the seat, there is still more than two punches in the front row of head space. Keep the front seat still, and the experiencer comes to the second row, and there is still more than two punches in the head space and more than two punches in the leg space. After the experiencer comes to the third row, the space performance is satisfactory, and he still does not feel any depression.

In terms of storage space, there is a lot of storage space in the car of the polar krypton 009, and there is a place for personal items to be placed. At the same time, the underside of the operating table also adopts a hollowing treatment, and handbags and other items can be placed inside. The inside of the central armrest box also has a large depth, which can be opened and closed smoothly when placed in the back cover of the water bottle. In front of the front cup holder, there is also a wireless charging plate for mobile phones, which can be placed in small items such as wallets when not in use. In addition, the second and third rows of the car are equipped with multiple cup holders, which are convenient for the

With all three rows of seats standing up, the trunk can easily fit into the standard size boarding box, with a normal volume of 376L. At the same time, the third row of seats supports proportional reclining. It should be noted that although the seat can expand the space after reclining, it cannot remain flat with the floor, and there is a risk of slipping when placing items.

Safety: Comprehensive protection

In terms of safety configuration, the panoramic image display of the polar krypton 009 is very clear, and it also provides multi-angle viewing and 3D display functions. In addition, when the vehicle deviates in the lane, the vehicle departure warning system and lane keeping assistance system will also intervene in time, and the steering wheel will be slightly corrected, but the correction force is large, which feels a little abrupt.

Summarize:

The JK 009 in this test drive shows a good sense of technology and advanced design inside and outside, especially the ceiling entertainment screen in the second row and two independent seats, which make it full of high-end business atmosphere. At the driving level, it has achieved both comfort and handling, and a variety of driving modes let us feel its multi-faceted character. As a hard indicator of pure electric models, the 822km pure electric battery life also fully meets the diverse needs of business reception, family outings and so on. If you are now looking to buy a medium and large MPV that combines technology and comfort, the JK 009 is very good.

Originality makes business more valuable.

Author | Chen Chang

Editor | Chen Fang

Operation | Liu Shan

The investment will be cleared after half a year.

A good shop will clear its stock after investing in Zhao Yiming snacks for half a year.

On October 17th, Liangpin Store announced that Ningbo Guangyuan Juyi Investment Co., Ltd. (hereinafter referred to as "Guangyuan Juyi"), a wholly-owned subsidiary of Liangpin Store, intends to transfer its 3% equity of Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as Zhao Yiming) at a total price of about 105 million yuan.

Zhao Yiming is a snack discount brand, with South China as an important market. At present, it has opened more than 2,000 stores in Jiangxi, Guangdong, Anhui, Hubei and other places.

In April, 2023, Zhao Yiming was attracted by a good shop, which invested 45 million yuan through its subsidiary. Now, in just over half a year, good shops have chosen clearance.

Through this short-term investment, the return of the good shop is very considerable, and it is estimated that the investment income will be about 60 million yuan.

▲ (source/city boundary)

The financial report shows that the single-season revenue of good shops has declined for four consecutive quarters since the third quarter of 2022.

In the first half of 2023, the revenue of good shops was 3.987 billion yuan, down 18.55% year-on-year, and the net profit was 189 million yuan, down 2.04% year-on-year, falling into a situation of double decline in revenue and net profit.

In this context, the 60 million investment income turned out will undoubtedly make the performance of good shops look better this year.

As for why we want to quit Zhao Yiming, "Market Boundary" asked about the good shops, and the other party replied that the sale was based on the needs of its own business development, which was conducive to improving the efficiency of the company’s asset operation. The company has been actively expanding the distribution of discount snacks business, and the investment income obtained from this transaction is also conducive to the company’s cultivation of brands such as "Snacks Hard Home". In the future, the company will continue to seize the opportunities in the snack market through diversified investment layout.

It is worth mentioning that the transferee of this transaction is related to Black Ant Capital, which once participated in the investment in Zhao Yiming with Liangpin Store.

Eye-catching investigation shows that the two transferees of this transaction-Shanghai Yihai Enterprise Management Consulting Partnership (Limited Partnership) and Xiamen Heiyi No.3 Overseas Connection Venture Capital Partnership (Limited Partnership), their executive partners are all Gongqingcheng Yiyuan Investment Partnership (Limited Partnership). The shareholders of Gongqingcheng Yiyuan are He Yu and Zhang Peiyuan, founding partners of Black Ant Capital.

In other words, a good shop is equivalent to transferring its 3% equity directly to the relevant funds of the original shareholders in Zhao Yiming.

Discount snacks are not fragrant?

Zhao Yiming’s discount snack industry has attracted much attention in recent two years, and it can be seen everywhere in many towns and villages. This model focuses on customized products or "white-brand" products commissioned by Shangchao, and its price is cheaper than that of Shangchao, and there are many SKUs, which meets the needs of young people to pursue cost performance and one-stop shopping.

Huatai Research estimates that the number of discount snack shops in China will increase by over 100% from 2021 to 2022. By the first half of 2023, the number of discount snack shops in China may have exceeded 16,000.

The opportunity to cause such a large-scale outbreak is the intervention of capital after 2021. Among them, Snacks Youming has received several rounds of financing, including Caive Fund, Xinxian Capital and Masu Nozomi Fund, etc. Snacks are very busy with over 200 million financing jointly led by Sequoia China and Gaorong Capital, and Zhao Yiming Snacks have also won the favor of Black Ant Capital and good shops, which is the only financing of the company.

These three stores are also the three leading snack discount racetracks at present. According to the "market boundary", snacks are very busy to announce that the number of stores has exceeded 4,000 in early October, and the number of Zhao Yiming snacks in official website shows more than 2,000.

▲ (Source/Snacks are very busy in official website)

A fact that can’t be ignored is that the discount snack industry is gradually exposing its own problems, and consumers’ complaints about snack shops can be seen everywhere on the Internet, including the inflated prices, the lack of weight and the shortage of food quality.

In February of this year, some netizens broke the news that they bought a little snack for 100 yuan in a snack shop, and felt it was a little expensive. Later, they saw a chicken feet with pickled peppers marked 45g, and bought two snacks and actually weighed 118g. Subsequently, the netizen calibrated with his family’s scale and found that each product was 25g more on average, which calculated that the price was 57% higher.

In the case of black cat complaints, quality problems also make consumers angry. In September, a consumer bought a mother’s beef stick in Shaoxing snack discount brand Wife’s adult, which was moldy. "At that time, I immediately contacted the merchant, and the merchant admitted that it was their own problem, but in the end we did not negotiate successfully. We hope to pay according to the food safety law." In addition, incidents such as bread eating hair and biscuits eating wire have also occurred.

Franchisees are even worse. The "city boundary" has previously calculated according to the joining standards of various companies. It is impossible to open a snack shop without 700,000 yuan or 800,000 yuan, but there are many people who have lost money. Some people feel that it is becoming more and more difficult to open a snack shop.

First, because the public’s freshness to this format is limited, the peak of passenger flow only appears in the early stage of opening. In addition, the problem of homogenization in the industry has become more and more serious, and the phenomenon of getting together to open stores has become the norm. For example, in the county town below Wuhu, Anhui, one street can open four or five snack shops. Fierce competition leads to market saturation, which in turn affects the passenger flow and revenue in the store, and losses and closures follow. Like the wife’s adult, the best choice of snacks, Zhao Yiming snacks, snack daddy, and sweeping away the light, there have been news that franchisees have withdrawn from the store.

Liangpin store believes that discount snacks mainly seize market share through high cost performance, and its core lies in efficient supply chain integration, store resource layout and organizational operation ability.

Despite this, many research institutions predict that there will be track opportunities for snack supermarkets, and there is a high possibility that there will be a brand of Wandian in the future. In addition to investing in Zhao Yi Ming, Liangpin Store also expanded the new brand of snack discount chain business "Snacks Hard Home" in the second half of 2022.

In the semi-annual report of 2023, Liangpin Store mentioned that offline channels still occupy more than 85% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores constantly occupy the market share of traditional mom-and-pop stores, and the channel upgrading trend is obvious. This shows that the company is still optimistic about the offline discount store model.

After consulting the snack makers, the "City Boundary" learned that at present, the number of its stores is more than 200, and it is only open to join in Hubei. The plan of Liangpin Store is to open 500 new stores before the end of this year.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.

Original title: "Good shop" clearance "Zhao Yiming, earned 60 million in half a year"

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　　CPC Hebei xiong’an new area Working Committee Hebei xiong’an new area Management Committee

　　"Several Measures on Building Innovative Highlands and Entrepreneurial Hotspots to Gather New Talents"

　　In order to thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on building xiong’an new area with high standards and high quality, conscientiously implement the strategy of strengthening Hebei with talents, gather talents from all over the world to do well the Millennium plan and state affairs, make xiong’an new area an innovative highland and a hot spot for entrepreneurship in the new era, and provide strong intellectual support for building a future city that is "beyond words", the following measures are formulated:

　　1. Vigorously attract the world’s top talents.Focusing on the new generation of information technology, modern life science and biotechnology, new materials, and key development industries such as aerospace information, green energy and financial technology, we will actively introduce top scientists to work in Xiong’ an and give them 20 million — 50 million yuan for scientific research and 3 million yuan for living allowance, and a set of housing of not less than 200 square meters will be awarded.

　　2. Implement "special post and special salary" for high-end talents.The urgently needed talents introduced for special positions such as technology research and development in high-end high-tech industries will be given the treatment of "special post and special salary", and the annual salary will be 50%— 100% reward.

　　3. Recruit outstanding young talents.Excellent fresh graduates from colleges and universities are encouraged to work in Xiong ‘an, take the job-seeking examination and stay in the "Talent Station" free of charge. Within five years after joining the job, they will receive a monthly living allowance of 3,000 yuan for doctoral students, 2,000 yuan for master students and 1000 yuan for undergraduate students.

　　4. Introduce and cultivate "great country craftsmen" and highly skilled talents.200,000 yuan will be given to the winners of the World Skills Competition, the China Skills Award and the national technical experts introduced by enterprises. 1 million yuan subsidy, set up a national skills master studio to give 500 thousand yuan subsidy. Support enterprises to build a training base for high-skilled talents, and give a reward of 1 million yuan after completion.

　　5. Innovate the mechanism of attracting and gathering world outstanding talents.Foreign scientists with permanent residency are allowed to take the lead in undertaking national science and technology projects in xiong’an new area and act as legal representatives of new R&D institutions, so as to attract high-level talents from all over the world to take the lead in scientific and technological innovation projects. Open up a green channel for foreign talents to enter and leave the country, issue talent visas and work residence certificates, open schools for children of foreigners, and provide convenient services such as medical care, education, finance, travel and accommodation.

　　6. Support to ease the introduction of talents by central enterprises.For the urgently needed professionals introduced from the headquarters of central enterprises, second-and third-tier subsidiaries or innovative business sectors in Xiong ‘an, 1000 yuan will be granted a monthly rental subsidy within three years after being recognized, and those who have made outstanding contributions can enjoy a house purchase subsidy of 1 million yuan.

　　7. Build a high-level innovation platform to gather talents.The State Key Laboratory, the National Technology Innovation Center, the National Engineering Research Center, and the national major scientific and technological infrastructure will be given a maximum support of 300 million yuan. Give 50 million yuan to 100 million yuan to support key innovation consortia jointly built by enterprises, universities and research institutes. The proportion of support funds used for talent funding and living allowance is not less than 30%.

　　8. Create innovative application scenarios to attract talents.Focus on new technology fields such as aerospace information, satellite Internet, cloud computing, big data, artificial intelligence, blockchain, Internet of Things, etc., and create or provide innovative application scenarios for owners of related technological achievements. For those who successfully realize the landing transformation, each project will be given 2 million — 10 million yuan reward.

　　9. Implement the "Xiongcai Entrepreneurship Plan".Focusing on the key technologies needed to ease the upstream and downstream support of the enterprise industrial chain, we will support high-level talents and teams at home and abroad to bring technology, projects and funds to Xiong ‘an to start enterprises, give up to 50 million yuan of financial support, and settle in various science and technology carriers such as science parks, pilot bases and incubators. The rent will be fully subsidized for the first three years and 50% for the next two years. Participate in the "Xiongcai Cup" Entrepreneurship Competition and win the prize and give it 100,000 — 500,000 yuan reward, providing 2 years of free office and accommodation, so that talents can "put down their bags and realize their dreams".

　　10. Build a flexible and diverse talent introduction mechanism.Scientific and technological talents in state-owned enterprises and institutions such as universities and research institutes are allowed to work part-time and pay according to their work in Xiong’ an according to regulations. For the urgently needed high-end talents introduced flexibly, they will be given 10,000 yuan per month according to the accumulated service time. 30,000 yuan work allowance. Set up a service group of scientific and technological talents, select a group of scientific and technological talents from central enterprises, universities and research institutes to go deep into key functional areas and enterprises to carry out scientific and technological services, and give each person a living allowance of 100,000 yuan per year. Establish Xiong ‘an Talent Development Group to create a global platform for recruiting talents and attracting talents.

　　11. Provide staffing guarantee for the introduction of talents.Set up a "pool" of high-level talents to provide special career preparation services for innovation platforms and technology-based enterprises to introduce high-level talents that are in urgent need. Support the registration and establishment of new R&D institutions as institutions, and promote the solution of worries such as talent flow, social security and old-age care.

　　12 to provide financial and taxation support for talent innovation and entrepreneurship.Set up a 10 billion yuan parent fund for talent innovation and entrepreneurship, attract social capital to establish industry sub-funds, and participate in venture capital of talents such as seeds, angels and equity. For corporate venture capital enterprises in xiong’an new area, if the income from the transfer of equity held for more than 3 years accounts for more than 50% of the total income from the annual equity transfer, the enterprise income tax for the current year will be levied by halving the shareholding ratio of individual shareholders at the end of the year; If the income from the transfer of equity held for more than 5 years accounts for more than 50% of the total income from the annual equity transfer, the enterprise income tax of that year shall be exempted according to the proportion of individual shareholders’ shareholding at the end of the year. Support talents to pledge financing with intellectual property rights, establish a risk sharing mechanism, set up risk compensation for intellectual property pledge financing, and compensate 50% of the loan principal loss, with a maximum of 2 million yuan. Support enterprises to buy science and technology insurance, and subsidize them according to 60% of the actual premium, with a maximum of 1 million yuan.

　　13. Increase investment in talent development.Set up a special fund for talent development with an annual investment of 2 billion yuan, focusing on supporting talent training and introduction, scientific research funding, incentives and rewards. The establishment of "Outstanding Contribution Award for Outstanding Talents" and "Bole Award for Outstanding Talents" will award a maximum of 1 million yuan to high-level talents who have made significant contributions in Xiong ‘an and 1 million yuan to intermediaries or individuals who have successfully introduced top talents at home and abroad.

　　14. Create a livable and suitable living environment for talents.Build a life circle of 5 minutes to kindergarten, 10 minutes to primary school and 15 minutes to middle school, 300 meters into the park, 1 kilometer into the forest belt and 3 kilometers into the forest, so that talents can enjoy the wonderful life scene and have no troubles in commuting, food, clothing, housing, sports and leisure.

　　15. Provide accurate service guarantee for talents.We will issue a "talent card" to qualified talents, with which they can settle down and buy houses according to the policy, give priority to their children’s schooling, and enjoy high-quality and convenient services such as education, medical care, transportation and financial concessions.

　　16. Establish a special mechanism for talents.For outstanding talents and high-quality projects that meet the development needs of the new district, "one thing, one discussion" will be implemented, and special affairs will be handled, and the support policy will not be capped.

　　(Headquarters reporter Wan Ling Song Xiaoyong)

Packaging Tongwei agricultural and sideline products to be sent. Wang Zumin

　　In the office of Tongwei Renjia E-commerce Co., Ltd., the constantly updated order information on the online shopping platform attracted the attention of visitors. Wang Zumin

Nan Hongbin was interviewed by the media in his new house. Photo by Liao Ling

Heshan Village, Longshan Town, Tongwei County. Due to poor land and population outflow, large areas of land are still barren. Wang Zumin

Chen Manqiang is in his own black bitter buckwheat field. Wang Zumin

Li Guoliang knows a lot about the quality of black tartary buckwheat. Wang Zumin

　　BEIJING, Beijing, August 13 (Xinhua) Title: Feeling the Poverty Alleviation through Consumption in the Bitter Land: Brewing a Happy Taste with Buckwheat.

　　Zhongxin. com reporter Wang Zumin

　　When online shopping has gradually become a lifestyle of modern people, a new public welfare model of "consumption poverty alleviation" that everyone can participate in has also emerged — — The National Red Cross System Crowdfunding Poverty Alleviation Competition sponsored by the Red Cross Society of China (hereinafter referred to as the Crowdfunding Poverty Alleviation Competition) advocates the concept of "consumption is charity and purchase is public welfare", adopts the product crowdfunding model, sells characteristic agricultural products through e-commerce platforms, and stimulates the "hematopoietic" mechanism of farmers in poor and vulnerable areas, so that they can get rid of poverty with dignity and become rich through hard work.

　　On the occasion of the second crowdfunding poverty alleviation competition, the reporter from Zhongxin. com went to Tongwei County, Gansu Province with the China Red Cross Foundation, and visited the benefits brought by this new model of "consumption poverty alleviation" to local poor households.

　　Unwilling to be poor, "post-90 s" college students return home to start businesses

　　Longzhong is known as "bitter and barren is the best in the world". Today, Dingxi City in Longzhong still fails to take off the label of "poverty". One district and six counties under its jurisdiction are contiguous national poverty-stricken areas, and Tongwei County is one of them.

　　Tongwei County, located in the hilly and gully region of the Loess Plateau, has an annual precipitation of 350mm and an annual evaporation of more than 1,500 mm.. Barren land, arid climate and once blocked traffic have hindered the pace of getting rid of poverty and becoming rich in this "hometown of calligraphy and painting" with a history of more than 2,100 years. However, this place, which was defined as "unfit for human habitation" by the World Food and Agriculture Organization in the 1990s, gave birth to the "King of Grains" Black Buckwheat, and "Tongwei Black Buckwheat Tea" was the entry of the second crowdfunding poverty alleviation competition.

　　The sponsor of the project is Li Guoliang, the head of Liangxing Agricultural and Sideline Products Farmers’ Professional Cooperative in Tongwei County and the operation director of Tongwei Renjia E-commerce Co., Ltd. Born and raised in a small mountain village in Tongwei, this post-90s generation went to Shandong to study in order to get rid of poverty seven years ago. Now, it is the "bitterness" in his hometown that attracts him to return home to start a business.

　　"When I was a child, I always liked to look at the distant hills and imagine what the outside world would be like. But once out of the mountains, I can never forget the picture of my parents facing the loess and the taste of bitter buckwheat tea in my hometown. " Li Guoliang said.

　　In 2015, after graduating from college, he worked in Lanzhou for one year. Regardless of his family’s opposition, he returned to Tongyu, where "food is scarce like oil, and three meals are difficult to take care of people’s outflow", and he met Chen Qijun, a peer who is also an e-commerce.

　　Two returning college students with the same feelings and ideals hit it off, and joined hands to build the farmers’ professional cooperative of Liangxing agricultural and sideline products in Tongwei County and Tongwei Renjia E-commerce Co., Ltd., and devoted themselves to opening up the market for high-quality black bitter buckwheat, pushing the agricultural and sideline products in their hometown to the whole country, and changing the deep-rooted poverty image left by the "bitter land is the best in the world".

　　As rural children, they know more about the hardships of the villagers. In order to increase the income of poor farmers, they bought tartary buckwheat at a price 30% higher than the market price; In order to help the poor more accurately, and at the same time solve the problems of inconvenient transportation and insufficient manpower of the villagers, they went from village to village for home visits and made home purchases. As long as it is a product that farmers are willing to sell, they will come to the net. "Up to now, there is still a backlog of garlic and other substances in the warehouse." Chen Qijun said with a smile.

　　Today, they have signed contracts with more than 200 households in 8 poverty-stricken villages in 3 townships, and have earned more than one million yuan for local poor households in recent years.

　　Take pains to brew a happy taste with bitter buckwheat.

　　For 32-year-old Chen Manqiang, black bitter buckwheat bears his hope for his son.

　　Chen Manqiang has two children, and his wife is deaf and mentally ill. Two years ago, my two-month-old son was diagnosed with a rare disease, phenylketonuria, and he could no longer go out to work. The expenses of his family were immediately stretched, especially the high cost of his son’s treatment and special diet often made him sleepless.

　　At this time, selling black bitter buckwheat became the main source of income for Chen Manqiang’s family. Chen Manqiang said that before, I didn’t know which crops were easy to sell and could make money. I planted a little bit of everything in the field. The yield of black tartary buckwheat is low and the price can’t go up, so it is rarely planted, and it is basically for personal use or to send some to relatives and friends. "Since the cooperation with Guoliang, the black bitter buckwheat is not worried about the market, and the price is high. The land at home has been planted. This year, 10 acres have been planted, and there are tens of thousands of incomes a year. The special diet of the baby is basically guaranteed."

　　After understanding the special situation of his family, Li Guoliang and Chen Qijun also arranged for him to work in the company, and his time was free, so that he could take care of his family and get paid by piece, which greatly eased his pressure.

　　Sitting in the small courtyard in front of the door, Chen Manqiang looked at Li Guoliang and Chen Qijun with gratitude and said, "I hope their company will get better and better, and I can develop with them and bring my son up smoothly."

　　On the roadside leading to Shigou Village, Longshan Town, there is a rather "magnificent" bungalow, which was just completed by Nanhongbin, a villager from Shigou, last year.

　　Sitting in the spacious and bright living room, 45-year-old Nan Hongbin’s face lit up. He said that since 2016, the cooperative has signed a contract with him, which not only provides high-quality seeds, explains relevant breeding knowledge, but also acquires at a high price. In recent years, the planting scale of tartary buckwheat in his family has been expanding, and the economic conditions of his family have also improved obviously. At the end of 2017, he built a new house near the road, and the family finally moved out of the ravine.

　　Speaking of today’s life, his face is full of heartfelt joy: "Now we just plant and don’t worry about sales." As long as people are diligent, life is getting better and better. "

　　What is even more touching and gratifying is that the northwest man who just got rid of poverty took over the baton of helping the poor. "I am thinking about how to help other people in need."

　　The gratitude and gratitude of the villagers also added motivation to Li Guoliang and Chen Qijun. However, Li Guoliang said that he and the villagers should be more grateful for the crowdfunding platform provided by the Chinese Red Cross and the love and dedication of countless netizens.

　　Li Guoliang told reporters that although Tongwei Black Buckwheat has the high nutrition, pollution-free and additive-free quality of "king of five grains", because Tongwei is remote, the villagers’ concepts are relatively backward and lack of effective marketing methods, which leads to the previous black Buckwheat being unsalable or sold at a very low price. The crowdfunding poverty alleviation competition can be said to have inserted a pair of wings for agricultural products in poor areas to fly freely. As soon as "Tongwei Black Buckwheat Tea" was launched, it attracted the attention of netizens. In less than a week, it successfully reached the goal of crowdfunding in the primary election and became the only buckwheat product selected for the contest in Tongwei.

　　But for Li Guoliang and Chen Qijun, their "feelings" are obviously not just infatuated with their hometown elders and landscapes. Li Guoliang, who studied civil engineering at university, has laid the foundation stone for their ideal in his heart — — Taking the crowdfunding poverty alleviation competition as an opportunity, the brand Tongwei Black Buckwheat Tea was established, and its own factory was opened to expand the production and sales scale of agricultural products, forming an "industrial empire" of Tongwei agricultural products, attracting more outflow talents to return home, and brewing a happy day for the folks with black buckwheat.

　　Crowdfunding for poverty alleviation Every consumer is a public welfare practitioner.

　　Authoritative data show that by the end of 2018, there were still 16.6 million rural poor people in the country; As of the first half of this year, there were 334 deep poverty-stricken counties in China, and these poor people and regions became the key and difficult points in tackling poverty.

　　Liao Ling, Deputy Director of Disaster Relief and Development Department of China Red Cross Foundation, said that the core of poverty alleviation for poor rural households is to increase income, and the key to increase income is sales. The purpose of the crowdfunding poverty alleviation competition sponsored by the Red Cross Society of China is to change "blood transfusion" into "hematopoiesis", encourage farmers in poor and vulnerable areas to fully explore local characteristics, promote agriculture through industry, and train a group of rural poverty alleviation leaders. The Red Cross Society of China, on the other hand, made use of its resource advantages to build a platform for them to export their products and help launch a number of special agricultural products brands.

　　The reporter learned that the first crowdfunding poverty alleviation competition was launched on July 5, 2017. A total of 228 projects from 22 provinces, municipalities and autonomous regions signed up for the competition, and 137 projects entered the preliminary online fundraising. Among them, 50 semi-final projects raised a total of 2.77 million yuan in two weeks. After online voting, 30 events from 14 provinces entered the finals. The contest finally decided on 20 red goods projects, and each project was supported by 100,000 yuan of Bo ‘ai Home Livelihood Fund, and 20 outstanding poverty alleviation leaders were commended.

　　The second crowdfunding poverty alleviation competition was launched on March 20th this year, and 797 projects from 28 provinces and municipalities signed up for the competition. As of 0: 00 on August 13th, more than 400 projects after the primary election have raised 7.64 million yuan, and the last projects in the Western Division are still increasing. At present, the number of participants is nearly 1.33 million.

　　The relevant person in charge of the China Red Cross Society said that the National Red Cross System Crowdfunding Poverty Alleviation Competition gathered the humanitarian forces of the National Red Cross, radiated all kinds of poverty alleviation work sites and Pok Oi Home project sites, and focused on improving the livelihood of the poorest and most vulnerable people, forming a new poverty alleviation model of "Red Cross+poverty alleviation sites+farmers+agricultural products+poverty alleviation leaders+Internet public". This incubation, development and platform-based poverty alleviation model has many added values, such as the spread of agricultural products brands, the cultivation of consumer communities and the development of rural economic cooperative organizations, which embodies the innovation and creativity of the Red Cross in tackling poverty.

　　The Second Crowdfunding Poverty Alleviation Competition was hosted by China Red Cross Society, and undertaken by China Red Cross Foundation and JD.COM Digital Technology. At present, the competition is still in full swing, and a steady stream of orders are also reaching poor villages all over the country through e-commerce platforms.

　　Before leaving Tongwei, the reporter visited Tongwei Renjia E-commerce Co., Ltd. In a small office, several young people are busy in front of the computer, and the open page is the order information constantly updated by the online shopping platform — — Tongwei tartary buckwheat products, which were previously "raised" in the plateau, finally got out of the "boudoir" through the e-commerce platform.

　　Strangers who are across the Qian Shan may not know what kind of stories are hidden in the black bitter buckwheat tea they bought online, but their every order and every penny will be written into a new story of helping the poor. (End)