BEIJING, Beijing, July 25 (Xinhua) From 20: 00 on the 23rd, due to the influence of Typhoon Abe, there was rain and heavy rain in Beijing. In this regard, many netizens questioned why Beijing, located in North China, can also be affected by typhoons. In this regard, the Beijing Meteorological Bureau said that since the meteorological record, there have been seven times when the typhoon weakened and the low pressure passed through or approached Beijing.

　　"Typhoon storm" strikes Tianjin and Hebei, and typhoon warning is issued for the first time.

　　According to the news from the meteorological department, the Beijing Meteorological Observatory upgraded and issued a yellow rainstorm warning at 9: 00 today (25th). Hebei Province and Tianjin Meteorological Observatory issued typhoon blue warning signals on the afternoon of the 23rd. This is the first time that Tianjin and Hebei have issued typhoon warning information since China Meteorological Bureau officially implemented the Measures for the Issuance and Dissemination of Meteorological Disaster Warning Signals in 2007.

　　According to the monitoring of the Central Meteorological Observatory, the center of Typhoon Abe No.10 is located in Tianjin Dagang at 08: 00 on July 24, with a tropical storm level, the maximum wind force near the center is 8, and the center pressure is 990 hectopascals, and it will move north-east at a speed of 20 kilometers per hour.

　　According to the Beijing Meteorological Bureau, the rainfall is characterized by long duration, relatively gentle rainfall and uneven rainfall distribution.

　　Specifically, there is moderate to heavy rain in Beijing during the day, and there are heavy rains in front of the mountain and in the eastern and southern regions. The heavy rainfall period will last until around 14: 00, and the precipitation process is accompanied by weak lightning, with gusts of about 7 in the eastern region; There were thunderstorms on the night of the 24th. The maximum hourly rainfall intensity is 20 ~ 40mm.

　　Why can "Abe" affect Beijing? Forecast: It will also affect the Northeast.

　　Many netizens have questions, why is Beijing, located in North China, also affected by typhoons?

　　According to the Beijing Meteorological Bureau, there are two reasons why typhoon Abe can continue to move northward with tropical storm intensity: first, the route after landing is close to the coastline, which makes half of Abe’s structure stay at sea and half on land. The continuous water vapor and good environment on the ocean help it maintain a relatively complete "shape";

　　Second, the terrain is relatively flat. Most areas in Jiangsu and Shandong are dominated by plains and hills, with gentle slopes and small fluctuations, which have little effect on weakening the intensity of typhoons.

　　In addition, the Central Meteorological Observatory predicts that Abe will interact with cold air in the future, and will also affect Liaoning, Jilin, Heilongjiang and other places, bringing heavy rainfall to many places in Northeast China.

　　Historically, Beijing has been affected by typhoons seven times.

　　According to the news of Beijing Meteorological Bureau, there have been seven times when the low pressure after the typhoon weakened passed through or approached Beijing since the meteorological record was recorded. The details are as follows:

　　1. On August 2nd, 1956, Typhoon No.12 landed in Xiangshan Port, Zhejiang Province, and affected Beijing from August 2nd to 6th. The accumulated precipitation in the southern suburbs observatory reached 249.1mm..

　　2. On July 27th, 1972, Typhoon No.3 entered Bohai Bay in Jiaodong Peninsula, and affected Beijing from July 27th to 29th. The average rainfall in the whole city was 102.2mm, of which Fengtai Station reached 159.2mm..

　　3. On August 8th, 1984, Typhoon No.8 "freda" landed in Luoyuan County, Fuzhou, and it affected the city around August 10th, causing heavy rain and local heavy rain. On August 8-10, the average of 20 stations in the city was 115.1 mm, and the largest Chaoyang station was 273.0 mm, of which the daily rainfall in Tongzhou reached 192.1 mm on the 10th.

　　4. On July 21st, 1989, Typhoon No.9 landed in the northeast of Zhejiang, and affected Beijing from July 21st to 23rd. The average rainfall in the whole city was 102. 9mm, the largest of which occurred in Xiayunling, Fangshan, reaching 229.2mm..

　　On July 12th, 1994, Typhoon No.6 landed in Quanzhou Bay, Fujian Province, and affected Beijing from July 12th to 14th. The average rainfall in the city is 151.9 mm, of which Pinggu Station is 305.1 mm..

　　On August 6th, 2005, Typhoon No.9 "Mai Sha" made landfall in Yuhuan County, Zhejiang Province. From the night of August 8 to the day of August 9, it affected Beijing. Due to the influence of the weakened low-pressure western marginal cloud system, moderate to heavy rain occurred, and Shunyi had the largest rainfall, reaching 76 mm. Because the typhoon center is relatively eastward, the rainfall in the city is relatively gentle and lasts for a long time.

　　7. On July 29th, 2017, Typhoon Haitang No.10 landed in Fuqing City, Fujian Province. On August 2nd, there was moderate to heavy rain in Beijing from day to night due to the joint influence of weakened low-pressure trough and eastward-moving high-altitude trough, with heavy rain in some areas and heavy rain in Fangshan, Daxing, Pinggu, Miyun and Shunyi. From 08: 00 on August 2 to 05: 00 on August 3, the average rainfall in the city was 36.7 mm, and that in the urban area was 33.3 mm; The maximum rainfall was 182.8 mm in Changyang, Fangshan, and the maximum rainfall intensity occurred at Fangshan Station, with rainfall of 111.9 mm at 19-20 o’clock on the 2nd. (End)

　　Today, the Ministry of Education released the curriculum plan for ordinary senior high schools and 14 curriculum standards (2017 edition). The new curriculum plan and curriculum standards further strengthen the educational function of the discipline, reflect the distinct educational orientation, and obviously enhance the ideological, scientific, contemporary and holistic nature. What are the new highlights of the new curriculum plan and curriculum standards? How to strengthen the connection between the new curriculum plan and curriculum standard and the comprehensive reform of college entrance examination?

　　Multi-disciplinary increase excellent traditional culture and revolutionary traditional education content.

　　Strengthening the education of Chinese excellent traditional culture is a major focus of the revision of the curriculum plan and curriculum standards. Among them, the Chinese curriculum standard is the most prominent, and the content of Chinese excellent traditional culture runs through compulsory, selective compulsory and elective parts, with more comprehensive content, more weight and higher requirements.

　　For example, in the part of "Suggestions for reading in and out of class", in addition to retaining the original Analects of Confucius, Mencius and Zhuangzi, cultural classics such as Laozi and Historical Records have been added, requiring students to read all kinds of ancient poems extensively, covering all periods from pre-Qin to late Qing Dynasty. It is clearly stipulated that "China’s excellent ancient works should account for 1/2 of the reading items in class".

　　At the same time, the new Chinese curriculum standard also sets up a special topic for studying Chinese excellent traditional culture, and conducts in-depth study and discussion on classic works of Chinese traditional culture. The original standard "suggestions for reading articles" was changed to "recommended articles for reciting ancient poems", and the number of recommended articles increased from 14 (the first) to 72 (the first), which improved the learning requirements.

　　In addition, the curriculum standards of fine arts, music, physical education and health, mathematics, etc. have increased the content of traditional culture education. For example, "China Painting and Calligraphy" is added to the fine arts curriculum standard, which involves the appreciation of China’s traditional paintings, calligraphy, seal cutting and other classic works and traditional painting theory, so as to promote students to stick to China’s cultural stance and enhance their cultural self-confidence.

　　Strengthening revolutionary traditional education is another major focus of this curriculum revision. The new curriculum standard of Chinese combines comprehensive strengthening with special study in revolutionary traditional education. While the content requirements of revolutionary traditional education run through compulsory, selective compulsory and elective parts, it also sets up a special topic of "revolutionary traditional works" to concentrate on study and discussion.

　　The new curriculum standard of Chinese combines extensive reading with intensive reading, requiring students to widely read the famous poems of revolutionary ancestors, excellent papers and essays explaining revolutionary spirit, news, newsletters, speeches and comments on revolutionary traditions in and out of class. The recommended reading items in and out of class involve Mao Zedong’s poems, and a group of writers such as Lu Xun, Guo Moruo, Mao Dun, Ba Jin, Ai Qing, Cang Kejia, He Jingzhi, Guo Xiaochuan and Zhou Libo reflect revolutionary traditions.

　　In addition, the history curriculum standard clearly requires students to systematically study the course of new-democratic revolution, socialist revolution, construction and reform and opening up, and "know and carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core". The theme activity of "Veteran’s Story" was added to let students feel the thoughts and actions of ordinary people in the historical background and appreciate the lofty spiritual realm of revolutionary soldiers.

　　Provide selective courses for students with different development directions.

　　Around 2012, there was a discussion about the functional orientation of ordinary senior high schools in China. At that time, there was a view that senior high schools were preparatory education for university entrance. Wang Zhan, chairman of the Expert Working Committee on Basic Education Curriculum and Textbooks of the Ministry of Education, still remembers the discussion vividly.

　　Wang Zhan said: "In view of the long-standing tendency of one-sided pursuit of enrollment rate, the newly revised curriculum program emphasizes that ordinary high school education is not only to prepare for college, but also to prepare students for social life and career development, and to lay the foundation for students’ lifelong development."

　　"The curriculum plan can’t follow the exam, but follow the education." Wang Zhan said. The new curriculum scheme further optimizes the curriculum structure. Considering the diverse learning needs of senior high school students and the requirements of entrance examination, under the premise of ensuring the common foundation, the course selectivity is appropriately increased to provide selective courses for students with different development directions.

　　Such changes include: first, retaining the original study subjects and adding German, French and Spanish on the basis of English, Japanese and Russian; The second is to adjust the course categories to compulsory courses, selective compulsory courses and elective courses.

　　"Compulsory courses are fully tested, and selective compulsory courses are optional. Elective courses, students can choose to study independently, and they can study without taking the exam or preparing for the exam, which provides reference for students’ employment and independent enrollment in colleges and universities. " Wang Zhan said.

　　The reporter learned that the relationship between the new curriculum and university majors, real life and vocational education has increased significantly. For example, five types of elective courses have been designed to meet the needs of students in science, engineering, economics, humanities and art; The course content of general technology "technology and occupation" has also broken the barrier between general education and vocational education.

　　"In the past, it was guided by knowledge point learning, and now it is to condense the core literacy of the discipline." Wang Zhan said. In addition, the new curriculum plan and curriculum standards condensed the core literacy of the discipline for the first time, and around the implementation of the core literacy of the discipline, selected and reorganized the teaching content, designed the teaching activities, and put forward suggestions for examination and evaluation.

　　For example, Wang Zhan said: "For example, the core literacy of history discipline is’ historical materialism, time and space concept, historical evidence, historical interpretation, and feelings for home and country’, which emphasizes that through learning, students can form correct historical values and establish a high sense of identity, belonging, responsibility, mission and pursuit of national prosperity and people’s happiness."

　　Seamless connection with the comprehensive reform of college entrance examination

　　At present, the country is vigorously promoting the comprehensive reform of the college entrance examination. How do the new curriculum plans and standards strengthen the connection with the comprehensive reform of the college entrance examination? Zheng Fuzhi, Assistant Minister of Education and Director of Teaching Materials Bureau, said that for talent training, curriculum plan and curriculum standards are the basic basis, and examination enrollment is an important orientation. It is necessary to organically combine the curriculum reform with the comprehensive reform of college entrance examination, make overall plans and make effective linkages to form a joint force.

　　The new senior high school curriculum plan and curriculum standards are organically combined with the comprehensive reform of the college entrance examination in terms of the relationship between teaching and examination, examination propositions and curriculum implementation. It is understood that this revision work is jointly revised by curriculum experts and examination evaluation experts to ensure the connection between the two.

　　Zheng Fuzhi said that in order to coordinate the curriculum reform of senior high school with the comprehensive reform of college entrance examination, on the one hand, we should give full play to the leading role of curriculum in talent training and selection, especially strengthen the correlation between examination content and senior high school curriculum to ensure the consistency of teaching, examination and evaluation; On the other hand, we should give full play to the correct guiding role of college entrance examination reform in senior high school curriculum reform, such as promoting the use of comprehensive quality evaluation in college enrollment and urging senior high school education to pay more attention to the cultivation of students’ comprehensive quality.

　　As a highlight of the revision of the curriculum plan and curriculum standards, the "academic quality" section has been added to each subject, which clarifies the grade level of the core literacy of the subject after students complete the learning content of the subject and puts forward the academic quality standard. Wang Zhan said: "The academic quality standard divides the academic quality into different levels, which helps teachers to better grasp the teaching requirements, teach students in accordance with their aptitude, and pay more attention to the effective implementation of educational goals. At the same time, the proposal of academic quality requirements also provides an important basis for phased evaluation, academic proficiency test and entrance examination proposition, promotes the organic connection of teaching, learning and examination, and forms a joint force for educating people. "

　　At the same time, the subject content of each subject’s curriculum standard is composed of "content requirements", "teaching tips" and "academic requirements", and the evaluation objectives are refined according to the requirements of academic quality. Most subjects also increase teaching and evaluation cases, strengthen the specific guidance on textbook compilation, teaching implementation and examination evaluation, help teachers accurately understand and grasp the essence of curriculum standards, and enhance guidance and operability. (Reporter Liu Bozhi)

Originality makes business more valuable.

Author | Chen Chang

Editor | Chen Fang

Operation | Liu Shan

The investment will be cleared after half a year.

A good shop will clear its stock after investing in Zhao Yiming snacks for half a year.

On October 17th, Liangpin Store announced that Ningbo Guangyuan Juyi Investment Co., Ltd. (hereinafter referred to as "Guangyuan Juyi"), a wholly-owned subsidiary of Liangpin Store, intends to transfer its 3% equity of Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as Zhao Yiming) at a total price of about 105 million yuan.

Zhao Yiming is a snack discount brand, with South China as an important market. At present, it has opened more than 2,000 stores in Jiangxi, Guangdong, Anhui, Hubei and other places.

In April, 2023, Zhao Yiming was attracted by a good shop, which invested 45 million yuan through its subsidiary. Now, in just over half a year, good shops have chosen clearance.

Through this short-term investment, the return of the good shop is very considerable, and it is estimated that the investment income will be about 60 million yuan.

▲ (source/city boundary)

The financial report shows that the single-season revenue of good shops has declined for four consecutive quarters since the third quarter of 2022.

In the first half of 2023, the revenue of good shops was 3.987 billion yuan, down 18.55% year-on-year, and the net profit was 189 million yuan, down 2.04% year-on-year, falling into a situation of double decline in revenue and net profit.

In this context, the 60 million investment income turned out will undoubtedly make the performance of good shops look better this year.

As for why we want to quit Zhao Yiming, "Market Boundary" asked about the good shops, and the other party replied that the sale was based on the needs of its own business development, which was conducive to improving the efficiency of the company’s asset operation. The company has been actively expanding the distribution of discount snacks business, and the investment income obtained from this transaction is also conducive to the company’s cultivation of brands such as "Snacks Hard Home". In the future, the company will continue to seize the opportunities in the snack market through diversified investment layout.

It is worth mentioning that the transferee of this transaction is related to Black Ant Capital, which once participated in the investment in Zhao Yiming with Liangpin Store.

Eye-catching investigation shows that the two transferees of this transaction-Shanghai Yihai Enterprise Management Consulting Partnership (Limited Partnership) and Xiamen Heiyi No.3 Overseas Connection Venture Capital Partnership (Limited Partnership), their executive partners are all Gongqingcheng Yiyuan Investment Partnership (Limited Partnership). The shareholders of Gongqingcheng Yiyuan are He Yu and Zhang Peiyuan, founding partners of Black Ant Capital.

In other words, a good shop is equivalent to transferring its 3% equity directly to the relevant funds of the original shareholders in Zhao Yiming.

Discount snacks are not fragrant?

Zhao Yiming’s discount snack industry has attracted much attention in recent two years, and it can be seen everywhere in many towns and villages. This model focuses on customized products or "white-brand" products commissioned by Shangchao, and its price is cheaper than that of Shangchao, and there are many SKUs, which meets the needs of young people to pursue cost performance and one-stop shopping.

Huatai Research estimates that the number of discount snack shops in China will increase by over 100% from 2021 to 2022. By the first half of 2023, the number of discount snack shops in China may have exceeded 16,000.

The opportunity to cause such a large-scale outbreak is the intervention of capital after 2021. Among them, Snacks Youming has received several rounds of financing, including Caive Fund, Xinxian Capital and Masu Nozomi Fund, etc. Snacks are very busy with over 200 million financing jointly led by Sequoia China and Gaorong Capital, and Zhao Yiming Snacks have also won the favor of Black Ant Capital and good shops, which is the only financing of the company.

These three stores are also the three leading snack discount racetracks at present. According to the "market boundary", snacks are very busy to announce that the number of stores has exceeded 4,000 in early October, and the number of Zhao Yiming snacks in official website shows more than 2,000.

▲ (Source/Snacks are very busy in official website)

A fact that can’t be ignored is that the discount snack industry is gradually exposing its own problems, and consumers’ complaints about snack shops can be seen everywhere on the Internet, including the inflated prices, the lack of weight and the shortage of food quality.

In February of this year, some netizens broke the news that they bought a little snack for 100 yuan in a snack shop, and felt it was a little expensive. Later, they saw a chicken feet with pickled peppers marked 45g, and bought two snacks and actually weighed 118g. Subsequently, the netizen calibrated with his family’s scale and found that each product was 25g more on average, which calculated that the price was 57% higher.

In the case of black cat complaints, quality problems also make consumers angry. In September, a consumer bought a mother’s beef stick in Shaoxing snack discount brand Wife’s adult, which was moldy. "At that time, I immediately contacted the merchant, and the merchant admitted that it was their own problem, but in the end we did not negotiate successfully. We hope to pay according to the food safety law." In addition, incidents such as bread eating hair and biscuits eating wire have also occurred.

Franchisees are even worse. The "city boundary" has previously calculated according to the joining standards of various companies. It is impossible to open a snack shop without 700,000 yuan or 800,000 yuan, but there are many people who have lost money. Some people feel that it is becoming more and more difficult to open a snack shop.

First, because the public’s freshness to this format is limited, the peak of passenger flow only appears in the early stage of opening. In addition, the problem of homogenization in the industry has become more and more serious, and the phenomenon of getting together to open stores has become the norm. For example, in the county town below Wuhu, Anhui, one street can open four or five snack shops. Fierce competition leads to market saturation, which in turn affects the passenger flow and revenue in the store, and losses and closures follow. Like the wife’s adult, the best choice of snacks, Zhao Yiming snacks, snack daddy, and sweeping away the light, there have been news that franchisees have withdrawn from the store.

Liangpin store believes that discount snacks mainly seize market share through high cost performance, and its core lies in efficient supply chain integration, store resource layout and organizational operation ability.

Despite this, many research institutions predict that there will be track opportunities for snack supermarkets, and there is a high possibility that there will be a brand of Wandian in the future. In addition to investing in Zhao Yi Ming, Liangpin Store also expanded the new brand of snack discount chain business "Snacks Hard Home" in the second half of 2022.

In the semi-annual report of 2023, Liangpin Store mentioned that offline channels still occupy more than 85% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores constantly occupy the market share of traditional mom-and-pop stores, and the channel upgrading trend is obvious. This shows that the company is still optimistic about the offline discount store model.

After consulting the snack makers, the "City Boundary" learned that at present, the number of its stores is more than 200, and it is only open to join in Hubei. The plan of Liangpin Store is to open 500 new stores before the end of this year.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.

Original title: "Good shop" clearance "Zhao Yiming, earned 60 million in half a year"

Read the original text

Packaging Tongwei agricultural and sideline products to be sent. Wang Zumin

　　In the office of Tongwei Renjia E-commerce Co., Ltd., the constantly updated order information on the online shopping platform attracted the attention of visitors. Wang Zumin

Nan Hongbin was interviewed by the media in his new house. Photo by Liao Ling

Heshan Village, Longshan Town, Tongwei County. Due to poor land and population outflow, large areas of land are still barren. Wang Zumin

Chen Manqiang is in his own black bitter buckwheat field. Wang Zumin

Li Guoliang knows a lot about the quality of black tartary buckwheat. Wang Zumin

　　BEIJING, Beijing, August 13 (Xinhua) Title: Feeling the Poverty Alleviation through Consumption in the Bitter Land: Brewing a Happy Taste with Buckwheat.

　　Zhongxin. com reporter Wang Zumin

　　When online shopping has gradually become a lifestyle of modern people, a new public welfare model of "consumption poverty alleviation" that everyone can participate in has also emerged — — The National Red Cross System Crowdfunding Poverty Alleviation Competition sponsored by the Red Cross Society of China (hereinafter referred to as the Crowdfunding Poverty Alleviation Competition) advocates the concept of "consumption is charity and purchase is public welfare", adopts the product crowdfunding model, sells characteristic agricultural products through e-commerce platforms, and stimulates the "hematopoietic" mechanism of farmers in poor and vulnerable areas, so that they can get rid of poverty with dignity and become rich through hard work.

　　On the occasion of the second crowdfunding poverty alleviation competition, the reporter from Zhongxin. com went to Tongwei County, Gansu Province with the China Red Cross Foundation, and visited the benefits brought by this new model of "consumption poverty alleviation" to local poor households.

　　Unwilling to be poor, "post-90 s" college students return home to start businesses

　　Longzhong is known as "bitter and barren is the best in the world". Today, Dingxi City in Longzhong still fails to take off the label of "poverty". One district and six counties under its jurisdiction are contiguous national poverty-stricken areas, and Tongwei County is one of them.

　　Tongwei County, located in the hilly and gully region of the Loess Plateau, has an annual precipitation of 350mm and an annual evaporation of more than 1,500 mm.. Barren land, arid climate and once blocked traffic have hindered the pace of getting rid of poverty and becoming rich in this "hometown of calligraphy and painting" with a history of more than 2,100 years. However, this place, which was defined as "unfit for human habitation" by the World Food and Agriculture Organization in the 1990s, gave birth to the "King of Grains" Black Buckwheat, and "Tongwei Black Buckwheat Tea" was the entry of the second crowdfunding poverty alleviation competition.

　　The sponsor of the project is Li Guoliang, the head of Liangxing Agricultural and Sideline Products Farmers’ Professional Cooperative in Tongwei County and the operation director of Tongwei Renjia E-commerce Co., Ltd. Born and raised in a small mountain village in Tongwei, this post-90s generation went to Shandong to study in order to get rid of poverty seven years ago. Now, it is the "bitterness" in his hometown that attracts him to return home to start a business.

　　"When I was a child, I always liked to look at the distant hills and imagine what the outside world would be like. But once out of the mountains, I can never forget the picture of my parents facing the loess and the taste of bitter buckwheat tea in my hometown. " Li Guoliang said.

　　In 2015, after graduating from college, he worked in Lanzhou for one year. Regardless of his family’s opposition, he returned to Tongyu, where "food is scarce like oil, and three meals are difficult to take care of people’s outflow", and he met Chen Qijun, a peer who is also an e-commerce.

　　Two returning college students with the same feelings and ideals hit it off, and joined hands to build the farmers’ professional cooperative of Liangxing agricultural and sideline products in Tongwei County and Tongwei Renjia E-commerce Co., Ltd., and devoted themselves to opening up the market for high-quality black bitter buckwheat, pushing the agricultural and sideline products in their hometown to the whole country, and changing the deep-rooted poverty image left by the "bitter land is the best in the world".

　　As rural children, they know more about the hardships of the villagers. In order to increase the income of poor farmers, they bought tartary buckwheat at a price 30% higher than the market price; In order to help the poor more accurately, and at the same time solve the problems of inconvenient transportation and insufficient manpower of the villagers, they went from village to village for home visits and made home purchases. As long as it is a product that farmers are willing to sell, they will come to the net. "Up to now, there is still a backlog of garlic and other substances in the warehouse." Chen Qijun said with a smile.

　　Today, they have signed contracts with more than 200 households in 8 poverty-stricken villages in 3 townships, and have earned more than one million yuan for local poor households in recent years.

　　Take pains to brew a happy taste with bitter buckwheat.

　　For 32-year-old Chen Manqiang, black bitter buckwheat bears his hope for his son.

　　Chen Manqiang has two children, and his wife is deaf and mentally ill. Two years ago, my two-month-old son was diagnosed with a rare disease, phenylketonuria, and he could no longer go out to work. The expenses of his family were immediately stretched, especially the high cost of his son’s treatment and special diet often made him sleepless.

　　At this time, selling black bitter buckwheat became the main source of income for Chen Manqiang’s family. Chen Manqiang said that before, I didn’t know which crops were easy to sell and could make money. I planted a little bit of everything in the field. The yield of black tartary buckwheat is low and the price can’t go up, so it is rarely planted, and it is basically for personal use or to send some to relatives and friends. "Since the cooperation with Guoliang, the black bitter buckwheat is not worried about the market, and the price is high. The land at home has been planted. This year, 10 acres have been planted, and there are tens of thousands of incomes a year. The special diet of the baby is basically guaranteed."

　　After understanding the special situation of his family, Li Guoliang and Chen Qijun also arranged for him to work in the company, and his time was free, so that he could take care of his family and get paid by piece, which greatly eased his pressure.

　　Sitting in the small courtyard in front of the door, Chen Manqiang looked at Li Guoliang and Chen Qijun with gratitude and said, "I hope their company will get better and better, and I can develop with them and bring my son up smoothly."

　　On the roadside leading to Shigou Village, Longshan Town, there is a rather "magnificent" bungalow, which was just completed by Nanhongbin, a villager from Shigou, last year.

　　Sitting in the spacious and bright living room, 45-year-old Nan Hongbin’s face lit up. He said that since 2016, the cooperative has signed a contract with him, which not only provides high-quality seeds, explains relevant breeding knowledge, but also acquires at a high price. In recent years, the planting scale of tartary buckwheat in his family has been expanding, and the economic conditions of his family have also improved obviously. At the end of 2017, he built a new house near the road, and the family finally moved out of the ravine.

　　Speaking of today’s life, his face is full of heartfelt joy: "Now we just plant and don’t worry about sales." As long as people are diligent, life is getting better and better. "

　　What is even more touching and gratifying is that the northwest man who just got rid of poverty took over the baton of helping the poor. "I am thinking about how to help other people in need."

　　The gratitude and gratitude of the villagers also added motivation to Li Guoliang and Chen Qijun. However, Li Guoliang said that he and the villagers should be more grateful for the crowdfunding platform provided by the Chinese Red Cross and the love and dedication of countless netizens.

　　Li Guoliang told reporters that although Tongwei Black Buckwheat has the high nutrition, pollution-free and additive-free quality of "king of five grains", because Tongwei is remote, the villagers’ concepts are relatively backward and lack of effective marketing methods, which leads to the previous black Buckwheat being unsalable or sold at a very low price. The crowdfunding poverty alleviation competition can be said to have inserted a pair of wings for agricultural products in poor areas to fly freely. As soon as "Tongwei Black Buckwheat Tea" was launched, it attracted the attention of netizens. In less than a week, it successfully reached the goal of crowdfunding in the primary election and became the only buckwheat product selected for the contest in Tongwei.

　　But for Li Guoliang and Chen Qijun, their "feelings" are obviously not just infatuated with their hometown elders and landscapes. Li Guoliang, who studied civil engineering at university, has laid the foundation stone for their ideal in his heart — — Taking the crowdfunding poverty alleviation competition as an opportunity, the brand Tongwei Black Buckwheat Tea was established, and its own factory was opened to expand the production and sales scale of agricultural products, forming an "industrial empire" of Tongwei agricultural products, attracting more outflow talents to return home, and brewing a happy day for the folks with black buckwheat.

　　Crowdfunding for poverty alleviation Every consumer is a public welfare practitioner.

　　Authoritative data show that by the end of 2018, there were still 16.6 million rural poor people in the country; As of the first half of this year, there were 334 deep poverty-stricken counties in China, and these poor people and regions became the key and difficult points in tackling poverty.

　　Liao Ling, Deputy Director of Disaster Relief and Development Department of China Red Cross Foundation, said that the core of poverty alleviation for poor rural households is to increase income, and the key to increase income is sales. The purpose of the crowdfunding poverty alleviation competition sponsored by the Red Cross Society of China is to change "blood transfusion" into "hematopoiesis", encourage farmers in poor and vulnerable areas to fully explore local characteristics, promote agriculture through industry, and train a group of rural poverty alleviation leaders. The Red Cross Society of China, on the other hand, made use of its resource advantages to build a platform for them to export their products and help launch a number of special agricultural products brands.

　　The reporter learned that the first crowdfunding poverty alleviation competition was launched on July 5, 2017. A total of 228 projects from 22 provinces, municipalities and autonomous regions signed up for the competition, and 137 projects entered the preliminary online fundraising. Among them, 50 semi-final projects raised a total of 2.77 million yuan in two weeks. After online voting, 30 events from 14 provinces entered the finals. The contest finally decided on 20 red goods projects, and each project was supported by 100,000 yuan of Bo ‘ai Home Livelihood Fund, and 20 outstanding poverty alleviation leaders were commended.

　　The second crowdfunding poverty alleviation competition was launched on March 20th this year, and 797 projects from 28 provinces and municipalities signed up for the competition. As of 0: 00 on August 13th, more than 400 projects after the primary election have raised 7.64 million yuan, and the last projects in the Western Division are still increasing. At present, the number of participants is nearly 1.33 million.

　　The relevant person in charge of the China Red Cross Society said that the National Red Cross System Crowdfunding Poverty Alleviation Competition gathered the humanitarian forces of the National Red Cross, radiated all kinds of poverty alleviation work sites and Pok Oi Home project sites, and focused on improving the livelihood of the poorest and most vulnerable people, forming a new poverty alleviation model of "Red Cross+poverty alleviation sites+farmers+agricultural products+poverty alleviation leaders+Internet public". This incubation, development and platform-based poverty alleviation model has many added values, such as the spread of agricultural products brands, the cultivation of consumer communities and the development of rural economic cooperative organizations, which embodies the innovation and creativity of the Red Cross in tackling poverty.

　　The Second Crowdfunding Poverty Alleviation Competition was hosted by China Red Cross Society, and undertaken by China Red Cross Foundation and JD.COM Digital Technology. At present, the competition is still in full swing, and a steady stream of orders are also reaching poor villages all over the country through e-commerce platforms.

　　Before leaving Tongwei, the reporter visited Tongwei Renjia E-commerce Co., Ltd. In a small office, several young people are busy in front of the computer, and the open page is the order information constantly updated by the online shopping platform — — Tongwei tartary buckwheat products, which were previously "raised" in the plateau, finally got out of the "boudoir" through the e-commerce platform.

　　Strangers who are across the Qian Shan may not know what kind of stories are hidden in the black bitter buckwheat tea they bought online, but their every order and every penny will be written into a new story of helping the poor. (End)