According to Weibo released by @ Ningbo, zhenhai district, Ningbo reported that 3 cases of COVID-19 were positive for nucleic acid. The contents of the notification are as follows:

　　At about 16:30 on December 5, 2021, I received a routine nucleic acid sampling test report from zhenhai district Longsai Medical Group, and a 1:10 mixed sampling test result was abnormal. After receiving the first inspection report, the municipal and district levels immediately responded and acted quickly. Ten sampling objects were observed in isolation at the first time, and professionals were organized to carry out epidemic verification, epidemiological investigation, and re-examination of single-tube specimens, and various epidemic prevention and control measures were implemented. At 20:30 on the 5th, the district CDC detected that one of them was positive for the initial screening, and the other nine were negative. Immediately, the samples of the infected person with the initial screening were rechecked and the results were positive. At the same time, four family members living with the initial screening positive infected person were urgently investigated and sampled. At 4:00 on the 6th, the nucleic acid test results were positive for two people, namely their mother and wife, and the nucleic acid test results for two children were negative.

　　At present, 3 cases of positive infection have been sent to designated hospitals for isolation treatment. The municipal party committee and the municipal government started the emergency response at the first time, organized the work of tracing the source, isolation and control, nucleic acid detection, etc., and carried out environmental sampling detection and disinfection of their activity sites, and implemented control measures for the corresponding areas. The follow-up situation will be announced to the public in a timely manner.

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　　200810134571.9 Award for Excellence in Natural Color Toilet Paper and Its Preparation Method

　　200710024392.5 Excellence Award of a Polyether Super Early Strength Superplasticizer for Concrete

　　200910235528.6 Award for Excellence of a natural fiber composite granulator

　　200910019534.8 Outstanding Award of Vertical Automatic Filter Press

　　200810107436.5 Composite Rubber Extruder Head Excellence Award

　　200710185347.8 Award for Excellence in Manufacturing Method of High Strength X80 Steel Spiral Welded Pipe

　　200610035293.2 Excellence Award for a Distributed Automatic Control System of Plastic Blow Molding Machine

　　200910096259.X Excellence Award for a New Glass Fiber Composition

　　200910069758.X 150ksi Award for Excellence in Downhole Operation of High Toughness Oil and Gas Wells.

　　200810053275.6 Method Excellence Award for Preparation of Ferrous lithium phosphate Cathode Materials by Three-step High-temperature Solid-state Calcination

　　200510079702.4 Award for Excellence in a Combustible Powder Swirl Burner

　　00134681.4 Excellent Award of Environmental Protection Plywood Production Process

　　200810231385.7 A PTFE-filled composite sandwich skateboard and its preparation method Excellence Award

　　201010252648.X Award for Excellence in Preparation and Application of a Gasoline Selective Hydrodesulfurization Catalyst

　　201010033398.0 High-strength fatigue-resistant atmospheric corrosion-resistant hot-rolled steel strip and its manufacturing method Excellence Award

　　94116598.1 Construction method of grouting at the pile tip of on-site cast-in-place pile and award for excellence of grouting pipe for pressure grouting at the pile tip.

　　200810017864.9 Award for Excellence in High Efficiency Micro-emission Coal-fired Hot Water Boiler

　　200510101385.1 Award for Excellence in Recycling Technology of Automobile and Electronic Waste Rubber and Plastics

　　200610119244.7 Excellent Award of Combined Control Quenching and Cooling Method for Suspended Quenching of Quenched Parts: Spray Quenching, Immersion Quenching and Air Cooling.

　　200910309567.6 Method Excellence Award for Low-cost Preparation of High Elongation Ductile Iron Castings

　　200810069961.2 Award for Excellence in Anti-corrosion Technology of Black Metal in Zinc-Nickel Infiltration Layer

　　201010237637.4 Award for Excellence in Constant Air Temperature Control System of Hot Stove

　　200710099843.1 Excellence Award for a Method of Selective Hydrodesulfurization of Gasoline

　　200910144737.X Award for Excellence in Preparation Method of Emulsified Asphalt Mortar

　　200710159283.4 Award for Excellence of Cantilever Shaft Spiral Belt Feeder for Large Dryer

　　201010529181.9 A hydraulic excavator flow control method and control loop excellence award.

　　200810149059.1 Award for Excellence in Immersion Solution Transformation of Solid Potash Ore

　　200810305601.8 Excellence Award for a Cleaner Production Method of Vanadium Oxide

　　200910035886.2 A manufacturing method of coated paper with high mechanical pulp content and its excellent award.

　　200510010294.7 Award for Excellence of Solar Heating, Air Conditioning and Hot Water Multipurpose Device

　　200810140720.2 Award for Excellence in Energy Saving System and Construction Method of Reinforced Concrete Externally Poured Wall Structure with Built-in Thermal Insulation

　　200710077817.9 Award for Excellence in Treatment Method of Copper Tailings from Waste Residue Selection

　　200910181331.9 Award for Excellence in the Method of Making Bleached Mechanical Pulp for Copying Cultural Paper from Poplar Processing Residues

　　200910114853.7 Award for Excellence in 3D Constraint Measurement Method of Existing Line

　　200610020143.4 Excellent Award of High Performance and Low Precious Metal Three-way Catalyst

　　201010203376.4 Award for Excellence in Catalyst for Mercury Fixation by Hydrochlorination of Acetylene

　　200910087861.7 Award for Excellence in Folding-fan Hyperbolic Unit Building Curtain Wall System and Its Construction Method

　　200610008196.4 metallic ink Excellence Award for Environmental Protection Soybean Oil Offset Printing

　　200810132771.0 Award for Excellence in Induction Heat Treatment Method and Equipment of Truck Longitudinal Beam

　　201010574832.6 Award for Excellence in a Method and Device for Recovery and Utilization of Heat Energy from Reduction Tail Gas in Polycrystalline Silicon Production

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　　201120132674.9 An Excellence Award for Water-insulated Stews.

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　　200730028360.3 Bus Design Excellence Award (XMQ6129Y)

　　200830290390.6 Design Excellence Award for EMU Body (Head Car)

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　　201130385414.8 Dining chair (74900) Design Excellence Award

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　　201130390867.X Automobile (Z) Design Excellence Award

　　"Tao" is the core of Taoist school represented by Laozi and Zhuangzi. Taoism believes that "Tao" is the origin of the universe and the law governing all movements in the universe. Taoism advocates nature, peace and inaction, and supporting one’s life. Taoist thoughts such as "essence, qi and spirit" are closely related to traditional Chinese medicine and health preservation, such as diet and daily life, body and mind, etc. Here, we will analyze them from ten aspects: clothing, food, housing, transportation, fatigue, leisure, happiness, anger, fame and benefit.

　　1. The clothes are not too warm.Taoism pays attention to simple, decent and comfortable clothes, and chooses the most suitable clothes according to different seasons, different climates and different cultivation realms. If the human body’s meridians and qi and blood are smooth, there will be no feeling of cold. "Clothes are not too warm" means that we can’t rely too much on more clothes to keep warm, but we should improve our own disease resistance and vitality. For the problems of "covering" and "freezing", Taoism chooses "freezing" more. This is the truth that "wearing seven minutes of warmth will make God feel at ease".

　　2. Not enough to eat.Taoist practice is by no means "full of food and nothing to do", but to let go of the noise and noise of the world and seek a quiet and empty spiritual realm. "Not having enough to eat" means that it is not appropriate to eat and drink, and you should always keep your body hungry. Eating more is not conducive to health. As the saying goes, "There are always three points of hunger, and all diseases do not attack each other."

　　"Pigu" is a well-known Taoist health preserving method, which means that people will not eat fruits, vegetables, rice flour and fireworks cooked food for a period of time or even for a long time. It is right to recommend eating less, but professional guidance is needed for "crossing the valley", and ordinary people should not do it casually and blindly.

　　3. You can’t live in luxury.The living environment should be simple and grounded. The "Nine Observances" in Taoist health preservation is to ask people to keep the wind of luxury, to rise and fall with the Tao, and to live forever. Nine Shouts are: Shouhe-Harmony of Yin and Yang; Trustworthiness-the spirit of internal defense; Keeping qi-keeping blood gas inside; Abide by benevolence-follow the path of benevolence and righteousness; Keep simple-frugal to keep healthy and not greedy; Shouyi-don’t save your life for exogenous factors; Keep clear-clear and conform to nature; Keeping the surplus-contentment is always happy; Being weak-being happy with it and flattening its shape. Among them, keeping simplicity, keeping simplicity and keeping purity means advocating simplicity, incorruptibility, returning to nature.

　　4. you can’t be rich.Taoism does not exclude wealth, and "not being rich" means not chasing money excessively or being trapped by money. The line points out the line, behavior, behavior and action, which means that you can’t rely on luxury boats and cars for travel, you can’t spend a lot of money on behavior, you can’t value money over morality, and you can’t use money to clear the way. Taoism believes that "wealth can destroy qi", and excessive pursuit of money will affect cultivation and even cause "dispersion of essence".

　　5. You can’t work too hard.Taoist health care attaches great importance to physical cultivation and physical labor, but it also emphasizes that "moderate work does not hurt the body" and "five strains and seven injuries" is the taboo of Taoist health care. "Five strains" refers to blood injury caused by long-term vision, gas injury caused by long-term lying, meat injury caused by long-term sitting, bone injury caused by long-term standing, and tendon injury caused by long-term walking; The "seven injuries" refer to spleen injury caused by fullness, liver injury caused by anger, kidney injury caused by heavy lifting and sedentary wetland, lung injury caused by cold drinking, mental injury caused by physical exertion, physical injury caused by wind and rain, and mental injury caused by fear. Therefore, people who are good at keeping in good health should try their best to avoid damage to the five internal organs, qi and blood, meridians and bones due to excessive fatigue or excessive emotions.

You obviously bought a member, but you have to spend another 50 yuan?

On December 11th, Joy of Life launched "Advance Point Screening" on Tencent and iQiyi at the same time, and VIP members can submit it to 50 yuan and watch 6 episodes in advance.

Yes, even if you are a VIP, you have to pay 50 yuan again (if you are not a VIP, you have to do a VIP first).

I believe that the audience is no longer unfamiliar with this operation. In 2019 alone, The Untamed’s "The Moon Shines on My Heart" and "You Without Secrets" and other dramas have started "VVIP". Recently, soso’s "Once upon a time there was a Mountain with a Sword" also adopted the mode of "paying to see the ending in advance".

Such a "re-payment" model has undoubtedly triggered the audience’s spit:

Some people have even started to promote "resources" online.

Some viewers made such a reaction, and the platform could not have been unexpected before launching the "advance screening". So why does the platform still adopt such a model? How many viewers will really pay for this?

2.5 million people are willing to "be leeks"?

As a male drama, Joy of Life has a lot of "sand sculpture" plots. From the setting of crossing at the beginning to the appearance of Guo Qilin (yes, that’s Fan Sizhe), a lot of funny plots are released in the play.

In addition to the plot, many characters in the play are also very lovable. Teng Zijing died to save Fan Xian, which triggered a heated discussion among the audience. Wang Juan even became a "screenwriter out of the circle" and was drawn into Joy of Life’s fan base, which also showed the audience’s love for the plot.

FUNJI data shows that "plot" is the hottest entry in the short comments of Douban, and the number of discussions has reached 173 times.

Douban data shows that Joy of Life scored 8.0, and the number of commentators has exceeded 82,000.

These data and public opinion indicate that Joy of Life has a very high degree of heat. But are these enough to support Joy of Life’s "price increase by relying on heat"?

You know, The Untamed’s comments on Douban reached 666,000, which is eight times that of Joy of Life. Although there is a time factor, The Untamed didn’t pay again until the last five episodes of the series. Compared with the practice of paying in Joy of Life’s plays, he was relatively less anxious.

More importantly, due to the theme and cast, The Untamed attracts the attention of younger female users, and these users are more willing to pay. Tmall data shows that the post-90s generation has become the backbone of social consumption in China, and the "Double Eleven" in recent three years,After 1995, the consumption accounted for more than 50% of the total, and in 2018 it reached 67%.Similarly, this group of people is also the main group supporting content payment, among which the female group is the "top priority".

According to statistics, The Untamed’s audience born after 1995 accounts for about 48%, and female users account for 81%. Such a fan composition also allows The Untamed to play a series derivative. Among them, the ticket price of Nanjing concert caused a sensation, and the ticket price of "a row of tickets in the venue" was even speculated by scalpers to the sky-high price of 151 thousand tickets.

Such data also led to The Untamed’s excellent performance in the "VVIP" mode. Although there is no official data, it was pointed out in a TV program that the platform made a profit of 75 million yuan a day by The Untamed’s "re-payment", which means that a total of 2.5 million people paid for watching the ending in advance (the fee for watching the last five episodes of The Untamed in advance was 30 yuan).

After 10 days of charging, a total of 2.67 million people paid, and the estimated fee is nearly 80 million. It can be found that most payers will pay immediately after the emergence of the New Deal to avoid being spoiled. I am afraid that there are not a few fans who pay for it while spitting on the platform.On the other hand, in Joy of Life, Joy of Life is only 29% and 63% respectively, which is about 20% behind The Untamed.

For this reason, as well as platform competition and other factors (Joy of Life is co-broadcast by Tencent and Iqiyi, and The Untamed is broadcast by Tencent alone), Joy of Life has offered 50 yuan /6 episodes (6 episodes can always be given priority in the process of watching 6 episodes first and 19 episodes later), which seems to be cheaper than 30 yuan /5 episodes (6 yuan/episode) in The Untamed.

At present, Tencent and Iqiyi have not released the relevant data of "re-paid" users, but it can be predicted that Joy of Life will not catch up with The Untamed in terms of payment.

Can "VVIP" become the norm?

In addition to The Untamed and Joy of Life, You Without Secrets (21-32 episodes, 4 episodes ahead of 18 yuan), The Bright Moon Shines on My Heart (31-36 episodes, 6 episodes ahead of 12 yuan) and Once upon a time, There was a Mountain with a Sword (33-37 episodes, 5 episodes ahead of 12 yuan) were also shown in advance to varying degrees.

From the platform point of view, all of these dramas have Tencent videos, and most of the dramas are based on the route of "sweet pet love" and "sand sculpture funny", and most of the fans are aimed at the consumer groups such as young women. From the current drama ideas of major platforms, this part will occupy a large proportion for a long time.

It can be expected that after tasting the sweetness, the future platform is likely to "intensify". It may become the norm for fans to "pay the bill while spitting".

Of course, too much "advance projection" will bring more moral dilemmas and public pressure to the platform. However, in a strict sense, "advance screening" is in line with the laws of economics, fans have the need to look ahead, and it is understandable that the platform provides services, which is essentially a consensual transaction. This model is similar to the principle of selling "queue-jumping tickets" (that is, playing without queuing) in Disneyland.

Compared with the moral dilemma, the greater threat the platform faces may be the reduction of piracy costs.Piracy resources that used to need to be completed by all kinds of technologies may now be available for only 30 to 50 yuan, and then selling them at a low price (for example, 50 yuan buys them, 2 yuan sells them alone, and small profits but quick turnover) will become a new way of piracy. This will not only affect the profit of "advance click", but also endanger the VIP income of the platform.

In fact, in addition to the platform, we can also see the changes of fans from the popularity of "advance screening". Specifically, the needs of fans are showing more levels. In addition to "chasing drama and chasing love beans", the social monetary value of film and television dramas has also increased again and again.

When everyone in your office has bought an advance screening and started talking about the latest hot drama, normal drama chasers will only look out of place. The audience who watched the advance screening can’t wait to get their own comments on social media, and the overwhelming comments will only further reduce the patience of ordinary viewers. It is precisely by grasping this psychology that "advance screening" can be so successful.

Synthesized from 36Kr, Tencent Entertainment, Sina Weibo, etc.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

CCTV News:According to "Dongguan Release", October 4th 0— At 12 o’clock, two new confirmed cases were added in our city, which were the outcomes of asymptomatic infected people reported before; Two new cases of asymptomatic infection were found by non-closed-loop management key personnel. The situation is as follows:

Asymptomatic Infected Person 1: Female, 39 years old, self-employed, living in Xiaqiao Community, Dongcheng Street. The nucleic acid test results of the new coronavirus on September 22nd and October 2nd were all negative.

Asymptomatic Infected Person 2: Male, 52 years old, living in Xiaqiao Community, Dongcheng Street, and working in a factory in Xiaqiao Community Industrial Park Road. The nucleic acid test results of the new coronavirus on September 23rd and October 2nd were all negative.

On the evening of October 3rd, the nucleic acid screening of key personnel in non-closed-loop management in key areas in our city found that two people were positive for Covid-19 nucleic acid, and the samples of these two people were both positive for Covid-19 nucleic acid by the municipal CDC. Now it has been closed-loop transported to COVID-19 designated hospital for isolation treatment. After further examination and expert consultation, they were all diagnosed as asymptomatic infected persons in COVID-19.

In-depth epidemiological investigation is being carried out at the city and town levels, and the activity trajectory and personal contact of the two asymptomatic infected people are comprehensively investigated, and the tracked close contacts and sub-close contacts have been controlled as required. The residence and workplace of the two asymptomatic infected people have been controlled, and environmental nucleic acid sampling and terminal disinfection have been carried out in key places where they have been active.

In order to eliminate the risk of epidemic spread, if citizens have been to the following places in the following time, please immediately take the initiative to report to the community, work unit or hotel where they live, and cooperate with health management measures such as medical isolation observation, health monitoring and nucleic acid detection. If you have symptoms such as fever, dry cough, fatigue, sore throat, hypoesthesia, nasal congestion, runny nose, conjunctivitis, myalgia and diarrhea, please go to the fever clinic in time.

The places and investigation periods involved are as follows:

Dongcheng Street:

1. Taste Hunan Restaurant (Greening Road Store) (No.66 Greening Road, Xiaqiao), September 30th — October first.

2. Changde Beef Noodles (Yinzhu Street Store) (No.121 Yinzhu Street, Xiaqiao), October 1st, 2:00— 2:07。

3. Sampling point of nucleic acid in Xiaqiao fruit market, October 2, 8:00— 8:20, October 3rd at 11:00— 11:30。

4. Room 205, No.13 Yinling Street, Xiaqiao Community, September 29th — October third.

5. Xiaqiao Yongjie Handbag Factory (No.3 Xiaqiao Industrial Park Road), September 29th, 8:00— 22:00, 8: 00 on September 30th & mdash; 12:30。

6. Wanxinjia Shopping Plaza (Xiaqiao Store) (No.8 Yinzhu Street), October 1, 19:00— 19:40。

7. nucleic acid sampling point in Xiaqiao Industrial Park, October 2, 10:00— 11:00, 11: 30 on October 3rd & mdash; 12:00。

Guancheng Street:

1. Luosha Meat Market (No.129 Luosha Road), October 3rd, 8:00— 9:00。

At present, the epidemic situation in China is sporadic, frequent and local. The epidemic situation in surrounding cities is severe and complicated, which coincides with the National Day holiday, and the situation of epidemic prevention and control is not optimistic. The general public are requested to consciously abide by the relevant regulations on epidemic prevention and control, firmly establish the consciousness that "everyone is the first responsible person for their own health", wear masks scientifically, wash their hands frequently, ventilate frequently, and keep a social distance. When entering public places, we should consciously abide by various epidemic prevention and control measures such as temperature measurement, wearing masks, scanning place codes, and checking travel cards, and actively participate in nucleic acid testing organized by the village (community) and unit.

According to the relevant requirements of epidemic prevention and control:

1. Those who have lived in medium and high-risk areas in the past 7 days or have crossed with the activity track of positive infected people, please take the initiative to report to their communities, work units or hotels as soon as possible, and cooperate with health management such as medical isolation observation or health monitoring.

2. Passengers are required to take the plane, high-speed rail, train, inter-provincial long-distance passenger bus, inter-provincial passenger ship and other means of transportation with negative proof of nucleic acid test within 48 hours.

Promote "landing inspection". In accordance with the principle of "taking and leaving voluntarily and free of charge, without restricting the flow", the inter-provincial migrants will take nucleic acid samples as soon as they arrive at their destinations. According to the requirements, complete the nucleic acid test in time, and incorporate the nucleic acid test results into the health code, so as to facilitate the masses to inquire about the test results.

3. Advocate that people from other cities (except Xinjiang, Jiamusi City and Aihui District of Heihe City) come (return) to Dongguan for "three days and two inspections" of nucleic acid free of charge (complete two nucleic acid tests within three days, with an interval of 24 hours), and do a good job in self-health monitoring. Do not gather within 7 days, do not visit, do not go to crowded places, and strictly do personal protection when going out.

4. Advocate teachers and students to celebrate the National Day holiday in the local area, minimize cross-city travel, and do not go to medium and high-risk areas unless necessary. All teachers, students and employees who travel across cities during holidays, those who have lived in medium-high risk areas will be given health management according to those who have come (returned) to Dongguan in risk areas, and those who have not lived in medium-high risk areas will return to school with a negative certificate of 24-hour nucleic acid detection after completing the "three-day double inspection".

5 Shenzhen, high-risk areas to (return) Dongguan personnel according to the requirements of concentration, home isolation.

Those who come (return) to Dongguan with a history of living in Shenzhen (except for the above areas) should check the negative nucleic acid certificate for 48 hours, complete the nucleic acid detection twice within 3 days (with an interval of 24 hours), and do a good job in self-health monitoring. Do not gather within 7 days, do not visit, do not go to crowded places, and strictly do personal protection when going out.

Commuters in Dongguan and Shenzhen advocate increasing the frequency of nucleic acid detection on the premise of keeping nucleic acid negative for 48 hours, and suggest keeping nucleic acid negative for 24 hours.

6. Those who come (return) to Dongguan from non-medium and high-risk areas in Jiamusi City and Aihui District of Heihe City, Heilongjiang Province, will be strictly monitored at home for five days after arriving in Dongguan (counting from the day they leave Jiamusi City and Aihui District of Heihe City), and will not go out during the monitoring period, and will be tested for nucleic acid on the first, third and fifth days respectively. Personal health monitoring should be carried out for people living together, and two-point and one-line activities between home and unit should be strictly implemented. Public transport such as buses and subways should be avoided, and parties, dinners and gathering activities should not be attended.

7. Since September 26th, those who have lived in non-medium-high-risk areas in Xinjiang have been subjected to strict home health monitoring for three days (counting from the day they leave Xinjiang), and they will not go out during the home health monitoring period, and they will be tested for nucleic acids on the first, second and third days respectively, and they advocate that they be tested for nucleic acids on the fifth and seventh days respectively.

8. Those who have lived in Tibet, Qinghai, Ningxia and Heilongjiang in non-medium-high-risk areas will be monitored at home for three days (counting from the day they leave Tibet, Qinghai, Ningxia and Heilongjiang), and will not go out during the period of home health monitoring. They will be tested for nucleic acids on the first and third days respectively, and they advocate receiving nucleic acid tests on the fifth and seventh days respectively.

9. Do not go to Xinjiang, Tibet, Qinghai, Ningxia and other epidemic-related areas unless necessary.

Did not complete the whole vaccination of Covid-19 vaccine, to take the initiative to the designated inoculation point vaccination of COVID-19 vaccine. If you have symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell (smell), nasal congestion, runny nose, conjunctivitis, myalgia and diarrhea, do a good job of personal protection, avoid taking public transport, and go to the fever clinic of the nearest medical institution in time.

Dongguan Center for Disease Control and Prevention

October 4, 2022

Li Mingtao, chief e-commerce expert of China International E-commerce Center.

This year’s government work report proposes to "promote the development of digital economy and strengthen the overall layout of the construction of digital China" in the part of "deeply implementing the innovation-driven development strategy" of the government work task in 2022. Build a digital information infrastructure, promote the large-scale application of 5G, promote the digital transformation of industries, and develop smart cities and digital villages. Accelerate the development of industrial internet, cultivate and expand digital industries such as integrated circuits and artificial intelligence, and enhance the technological innovation and supply capacity of key software and hardware. Improve digital economic governance, release the potential of data elements, better empower economic development and enrich people’s lives. " Accelerate the development of China’s digital economy from infrastructure construction, digital industry breakthrough, promoting digital transformation to digital economic governance. In the process of promoting the development of digital economy, we should always adhere to market orientation, avoid invalid investment, and create a sustainable driving force for the development of digital economy.

In recent years, the rapid development of e-commerce in China has become "an important part of digital economy and real economy, an important engine to promote digital industrialization, promote industrial digitalization and promote governance digitalization, an important way to improve people’s quality of life, and an important force to promote national economic and social development". According to the latest data from the National Bureau of Statistics, in 2021, the national online retail sales reached 1,308.84 billion yuan, an increase of 14.1% over the previous year. Among them, the online retail sales of physical goods reached 10,804.2 billion yuan, an increase of 12.0%, accounting for 24.5% of the total retail sales of social consumer goods. At the same time, with the gradual decrease of the bonus of the increase in the number of netizens and the continuous improvement of the penetration rate of e-commerce, the development speed of e-commerce has also slowed down year by year. In the process of the development from consumer Internet to industrial Internet, the future development direction and growth space of e-commerce will inevitably focus on how to give full play to the advantages of e-commerce in accurately connecting consumer demand, promote the digitalization of traditional business activities, and serve the digital transformation, product innovation and brand building of the supply side. This is not only the inevitable trend of e-commerce itself, but also the first driving force for the digital transformation of traditional industries.

General Secretary of the Supreme Leader attaches great importance to the development of China’s digital economy, and points out in the article "Constantly strengthening and improving China’s digital economy" that "the important task of building a new development pattern is to enhance the kinetic energy of economic development and smooth the economic cycle. Digital technology and digital economy can promote the rapid flow of various resource elements, accelerate the integration of various market players, help market players reconstruct organizational models, achieve cross-border development, break time and space restrictions, extend industrial chains, and smooth economic cycles at home and abroad. " We see that e-commerce has played an important role in smoothing the economic cycle at home and abroad. E-commerce has formed a unified online market, broken the time and space restrictions, promoted the rapid circulation of goods, information and capital by relying on active online consumption, established a fast direct channel between production and consumption by relying on platform ecology and data elements, and promoted the DTC of production and sales through C2M customization, which fully reflected the high efficiency advantages of informationization and digitalization, and greatly accelerated the social production cycle process of production, circulation and consumption. In recent years, a large number of "new domestic products" brands have emerged at an accelerated pace, which has become a typical representative of the transformation and upgrading of China’s manufacturing industry. These "new domestic products" brands have made full use of the advantages of e-commerce infrastructure to achieve omni-channel access to consumers, full-scene service to consumers and accurate customer orientation. At the upstream production end, they fully rely on domestic mature supply chain resources to carry out C2M customized production and rely on digital collaboration to achieve rapid product iteration. I should say,The digitalization of these enterprises is market-driven, customer-driven and demand-driven. Digitalization has become the gene of enterprises, showing great development vitality and strong competitive advantage. On the other hand, the role of cross-border e-commerce can not be ignored in smoothing the international and domestic double cycle. Cross-border e-commerce is driven by the escalating huge domestic consumer demand, and organizes global high-quality goods to enter the domestic market through the import supply chain, continuously releasing China’s economic growth dividend and driving global economic development; At the same time, the second curve of China’s foreign trade export growth will be created through cross-border e-commerce export. Relying on the advantages of being close to the market and demand, we can better organize the supply chain resources of domestic industrial chain, establish the China channel of online market, support the brand building of China and serve the global development of China’s manufacturing industry. Whether it is domestic e-commerce or cross-border e-commerce, it builds a new digital channel between domestic demand, manufacturing and service supply, and international demand. It constantly relies on its own digital advantages to strengthen its own industrial chain, promote the rapid flow and accurate matching of production factors, promote the digital transformation of business activities and scene innovation, and play a strong supporting and driving role in the development of digital economy.

For a long time, China has attached great importance to the construction of information infrastructure and vigorously promoted the application of information technology. The role of information technology in improving efficiency, improving management and optimizing configuration has become increasingly apparent. At the same time, however, the degree of integration between the real economy and digital technology is still far from enough, and the real economy urgently needs to transform from the initial digital application to the deep digital transformation. In this process, it is very important to identify the driving force for the deep digital transformation of the real economy. E-commerce has always been one of the industries with the highest degree of digitalization. It can play a leading role as a typical digital industry in the development of digital economy, and help the development of digital economy in all aspects, such as promoting the construction of digital infrastructure, helping smart cities and digital villages, serving the digital transformation of traditional industries, and exploring the data factor market.

First, it can continue to drive the construction of social digital infrastructure with the development needs of e-commerce industry. The rapid development of e-commerce has provided a strong demand traction for the construction of digital infrastructure in the whole society. For example, a large number of applications of rural e-commerce, especially live delivery of agricultural products, have driven the rapid popularization of high-speed broadband networks and 4G networks in rural areas, e-commerce platform enterprises have built or rented a large number of data centers, e-commerce warehousing has adopted a large number of Internet of Things applications, and e-commerce traceability has effectively driven the application of blockchain. In the future, the more diversified service mode of e-commerce and the need to enhance the online and offline integration of consumer service experience will definitely demand more abundant application scenarios for modern technologies such as 5G and broadband infrastructure, data centers, cloud computing, big data and virtual reality, and blockchain from the two levels of application breadth and depth.

Second, we can vigorously develop producer service e-commerce and promote the digital transformation of manufacturing industry. In promoting the digital transformation of manufacturing industry, e-commerce platform enterprises have accelerated their layout. Alibaba launched the "rhinoceros intelligent manufacturing" platform, which has achieved the rapid reverse production capacity of 100 pieces in the field of customized clothing production. SHEIN brand, which also focuses on the clothing export field, relies on its own front-end APP customer stickiness and intelligent product selection ability to build a production service platform for the clothing industry belt with Guangdong as the core, driving thousands of suppliers to develop small-scale customized production for the global market, with annual sales exceeding 100 billion, and has become the world’s leading fast fashion clothing brand. Vigorously developing producer service e-commerce can give full play to the advantages of the Internet, effectively organize scattered production and service resources in the industry, realize networked collaboration, promote industrial efficiency and resource reuse, break enterprise boundaries, expand industry services, and then drive digital management and intelligent production within manufacturing enterprises to meet new demands such as personalized customization.

Third, it can promote the development of industrial Internet with the application of industrial e-commerce. In essence, the application of industrial Internet should give full play to the advantages of large-scale and deep-level resource collaboration of the Internet, break the boundary between enterprise resources and assets, and realize the flexibility and intelligence of supply chain and industrial chain for the rapid change of market and product iteration. It can be said that the service and support of industrial Internet are still B2B-based e-commerce applications. Large-scale manufacturing enterprises actively develop industrial e-commerce service platforms, and intelligent manufacturing platforms such as Haier kaos Platform and Sany Heavy Industry’s Roots Interconnection Platform are committed to building industrial Internet integration platforms and empowering the industrial chain; At the same time, the vertical service e-commerce platforms of steel and silver e-commerce, Ouye Yunshang and other industries are also actively developing the supply chain digital intelligent empowerment service. The deep integration of industry e-commerce and industrial Internet will inevitably become the future development trend.

Fourth, the new e-commerce model can drive the digital transformation of the service industry. Mode innovation, scene innovation and format innovation have always been the important direction of innovation and development in the field of e-commerce. During the epidemic period, live e-commerce, content e-commerce, and community group buying grew explosively, and offline new retail also showed great development potential. These new models showed the great vitality and broad development space of China’s e-commerce industry and have become an important field for China to lead the global e-commerce application. In the direction of innovation, the deep integration with offline physical space and physical service resources has become the main trend. For example, shop broadcasting, factory broadcasting and village broadcasting in live broadcast have become the mainstream, and community group buying and offline convenience stores have been widely combined. The proportion of e-commerce applications of corresponding traditional service enterprises has also continued to increase, and a large number of traditional service enterprises have been effectively promoted to achieve smooth digital transformation through the increment of new e-commerce models.

Fifth, continue to vigorously develop rural e-commerce to promote rural revitalization. Rural e-commerce is guided by meeting the online consumption of rural people, focusing on the upward sales of characteristic products in rural areas and the development of rural cultural tourism resources, which has played an irreplaceable role in promoting rural consumption, helping farmers increase their income and promoting industrial integration in rural areas. Continue to vigorously develop rural e-commerce, improve the e-commerce infrastructure conditions in rural areas, and create a new impetus for the sustainable development of rural e-commerce, which will also become a powerful starting point for promoting the construction of digital infrastructure in rural areas, developing rural digital economy, and helping rural revitalization.

Sixth, we can explore the open development of the digital factor market through e-commerce big data. E-commerce big data is now one of the most mature big data application fields. Major e-commerce platform enterprises have accumulated a large amount of e-commerce transaction data, and they are also actively exploring the open application of e-commerce big data. For example, Alibaba’s new business operating system and JD.COM’s open supply chain services are all based on its massive big data support, and it has become an important trend for e-commerce platform enterprises to open up and develop. Therefore, through policy guidance and support, we can continue to encourage the opening of e-commerce big data, support the development of third-party data service industry based on e-commerce big data, further form a good e-commerce big data service ecosystem, and give play to the demonstration and linkage effect of industry data opening.

The author is Li Mingtao, chief e-commerce expert of China International E-commerce Center.

On August 18th, 2024 China (Guangzhou) Cross-border E-commerce Fair (hereinafter referred to as "Cross-border Fair") came to an end. Near the closure, Liu Gang, the founder of the cross-border spot alliance of Zhongshan Lighting Factory, finally breathed a sigh of relief from his busyness. Looking back on the three days of participation, Liu Gang said: "The negotiation area is packed, and more than a dozen buyers have reached cooperation intentions."

In the live broadcast room, Jack (a pseudonym), an anchor from Britain, gushed about the sweeping robot made in China. "The audience is enthusiastic! I like to recommend good quality products to friends all over the world through live broadcast. "

For the participating suppliers, this is a "feast": Ms. Wang, who has been engaged in foreign trade business for many years, took the first step of "getting an electric shock" and initially finalized the cooperation platform and service providers in all aspects; Zhongshan Lighting, Foshan Home Furnishing and other industrial belts participated in the exhibition, and jointly expanded overseas markets through cross-border e-commerce.

For exhibitors and service providers, this is a stage for "showing" new ideas: Amazon opens stores around the world with one-stop high-quality sea-going solutions; Ali International’s AI foreign trade product upgrade has greatly lowered the threshold for users; SHEIN (Xiyin) launched the "semi-hosting" mode, which has attracted the attention of many sea sellers.

According to the organizer’s statistics, the cumulative number of visitors during this cross-trade fair exceeded 56,000, an increase of 31,000 compared with 2023, with an increase of 123%. It has become a national cross-border e-commerce exhibition with the largest number of participating platforms, the most concentrated head platform and the most complete industrial chain among similar exhibitions in China.

From going it alone to "holding a group" to going out to sea, from barbaric growth to compliance management, from traditional European and American markets to emerging markets … Through the fiery observation of industry trends across trade fairs, cross-border e-commerce has stood at a critical juncture after ten years of standardized development, and is heading for higher quality development.

"Holding a group" goes out to sea to become the mainstream

Cross-border e-commerce empowers industrial belt development

Retro-style fan lamps, simple wall lamps and dazzling chandeliers … Walking into the booth of Zhongshan Lighting Factory’s cross-border spot alliance of nearly 200 square meters, all kinds of exquisite lighting products are dizzying.

Zhongshan’s "Lamp Capital Manufacturing" is famous all over the world. In recent years, the traditional main markets for lighting export, such as Europe and the United States, are affected by high inflation and destocking cycle, and traditional trade factories are facing transformation pressure. Liu Gang observed that the lighting products exported to Europe and the United States are bulky, the price of single products is relatively high, and the product styles are rich. If enterprises use containers to go to sea in the traditional way, the logistics and overseas storage costs are high, and it is difficult for a company’s products to meet all the needs of consumers.

"Spot-this is the key word most consulted by customers at cross-trade fairs." Liu Gang observed that cross-border e-commerce has reshaped the consumption habits of consumers around the world, and the process of traditional foreign trade from distributor procurement to overseas listing has been several months, which has been unable to meet the market demand.

The cross-border spot alliance of Zhongshan Lighting Factory initiated by Liu Gang solved these pain points through "holding the group". Taking the American market as an example, the different products of the alliance member enterprises are "assembled" to the local warehouse, and then the distributor provides the spot service.

This supply chain front-end approach also brings benefits to manufacturers. Manufacturers will ship a small number of new products abroad to "test the water". Once the sales volume is good and qualified for explosion, they will increase production, effectively reducing risks and improving profits, and opening up new development space for Zhongshan lighting industry.

The reporter observed that it is becoming an important trend for cross-border e-commerce to deal with overseas market risks by combining the characteristics of regional industrial belts.

Guangdong is rich in industrial belt resources. Cross-border e-commerce, as a concrete manifestation of new quality productivity in the trade field, has effectively promoted the transformation and upgrading of manufacturing industry, constantly empowered industrial development, and "cross-border e-commerce+industrial belt" has been strongly combined to form a good "chemical reaction".

During this cross-trade fair, the Guangdong Provincial Department of Commerce released seven exemplary and representative "cross-border e-commerce empowerment industry development and innovation cases", including: SHEIN’s "Hope Gravitation" million sellers and the national 500-city industrial belt going out to sea plan, Hongteng Group’s Xiaoyan cloud platform empowering toy industry to go out to sea, Doraemon’s cross-border e-commerce empowering digital Silk Road and so on.

Zhao Xin speed skater, a partner of Guangzhou Doraemon Technology Co., Ltd., paid special attention to the opportunities of going to sea in the industrial belts such as clothing, toys and household appliances. "We are deeply involved in the Middle East market. Through the analysis of sales big data and the in-depth understanding of social culture by the local R&D team, we have successfully transformed Guangdong’s inexpensive products into" explosive products "in the Middle East market. In the first half of this year, 153 products have been transformed, with sales approaching 400 million yuan. "

Take the French fries machine as an example. In the past, the products exported by manufacturers to Europe and the United States could only fry 3-4 people, but the families in the Middle East countries were large, so Doraemon’s joint suppliers carried out all-round transformation of the products. "Now this product has exploded in the Middle East and can sell one or two thousand units a week." Zhao Xin speed skater said.

Guangzhou Baomi Technology Co., Ltd. focuses on the export of large pieces of furniture, putting products in overseas warehouses, and delivering them to consumers after the platform receives orders. Tang Weiwei, the company’s chief financial officer, introduced that through digital empowerment, the company formulated production and management standards for export products, reduced the risk of returning large furniture, and realized the "small order and quick response" model in the furniture field.

"At this year’s cross-trade fair, government organizations from other provinces brought more industrial belts. Local governments pay more and more attention to the development of industrial belts and vigorously support local cross-border e-commerce, forming a virtuous circle and promoting industrial upgrading. " Chen Danfeng, chairman and general manager of Fujian Huiyuan Culture Development Group Co., Ltd. said.

Taking Xinjiang exhibition area as an example, Urumqi, Horgos and Alashankou cross-border e-commerce comprehensive test areas were collectively unveiled, and 23 key cross-border e-commerce enterprises displayed various Xinjiang specialty products. Chinese-funded foreign exchange earning (Xinjiang) Digital Technology Co., Ltd. has received cooperation intentions from many enterprises. "We are committed to helping domestic enterprises enter the Central Asian market, and China manufacturing is extremely competitive in the local area." Yang Zeliang, general manager of the company, said.

The reporter learned that the Xinjiang delegation participating in the exhibition has docked more than 1,000 partners and reached an intentional cooperation agreement with an amount of more than 8 million yuan.

Big platform brings forth new ideas.

New mode and excellent service drive industry upgrading.

"How to cross the language barrier in cross-border goods selling", "Can AI help us to get new products quickly", "We are not in the clothing industry, can we also adopt the mode of" small orders and quick reaction "…… At this cross-border trade fair, the booths on the head platforms of various cross-border e-commerce companies are very popular, and the sellers who come to consult are in an endless stream.

This year’s cross-fair head platform is gathered together, which is the exhibition with the largest number of participating platforms, the most concentrated head platforms and the largest participation investment among similar exhibitions in China. Nearly 40 cross-border e-commerce platforms, such as Amazon Global Store, TikTok Tiktok, Wal-Mart and eBay, participated in the exhibition.

Entering the booth of Ali International, new applications such as AI business assistant and AI customer service attracted the attention of many sellers.

"Since the beginning of this year, we have observed that global trade is entering a new round of growth, and the online trend brought about by technology is more significant." Qiu Zongbing, general manager of Nanyue Region of Ali International Station, told the reporter that the application of AI in foreign trade has increased rapidly. There are 30,000 small and medium-sized enterprises around the world ordering to use AI tools of Ali International Station for foreign trade, and the overseas exposure of products optimized by AI has increased by 37%.

Qiu Zongbing introduced that since last year, Ali International Station has taken the lead in launching a series of AI foreign trade products, simplifying the complicated workflow of foreign trade, and using intelligent methods to allow merchants to quickly release goods, generate product descriptions and maps, and even conduct AI business negotiation reception.

"Our salesman and AI have PK, and the last link of the salesman takes about 20 minutes, and AI only takes two minutes." Lv Hongwei, co-founder of Hebei Hangfa Technology Co., Ltd., said that the tedious and repetitive work of distributing products is basically handed over to AI business assistants.

At this year’s cross-trade fair, Amazon opened a shop around the world with a one-stop high-quality sea-going solution, and through the overall solution of Amazon supply chain, it helped sellers to directly deliver goods from manufacturers to customers all over the world in one stop.

SHEIN’s unique dual mode of "independent brand+platform" has attracted the attention of high-quality supply chain enterprises and brand merchants.

"We have a perfect supplier management and training system to provide all-round support for suppliers and achieve win-win cooperation." At this cross-trade fair, the investment promotion personnel introduced the supplier training mechanism of SHEIN’s own brand, which enabled suppliers to grow and enhance their competitiveness in all directions.

Specifically, for the probation supplier, the teaching specialist of SHEIN’s own brand will teach one by one, and carry out professional guidance with "pit-avoiding cheats" to let new suppliers get started quickly; For the growing suppliers, we should cultivate them from the perspectives of supply chain integration, system support, operation and management, and gather the top resources sharing support in the industry to help them grow rapidly; For core suppliers, project-based training, resource focus and business empowerment will be carried out to promote them to become the benchmark of industry suppliers.

"The head platform of cross-border e-commerce is constantly innovating in technology and mode, which makes the threshold and cost of cross-border business lower and lower, and also makes more good products made in China go global. The technical threshold has been lowered, but the full competition in the industry also poses a higher challenge to the seller’s business thinking, product selection strategy and operational ability. " Chen Danfeng said.

Grab the beach in emerging markets

Expand the blue ocean by combining industrial advantages

In recent years, overseas emerging e-commerce platforms have emerged and grown rapidly. Shopee, Lazada, Mercado Libre and other platforms have developed strongly in Southeast Asia, Latin America and other markets, and they have also emerged at this cross-trade fair.

Entering the emerging platform exhibition area established for the first time in the cross-trade fair, 25 emerging platforms, including Jumia in Africa, Joom in Russia and Meikeduo in Latin America, have been unveiled, and sellers have more choices to go to the emerging market "Tuolanhai".

Coupang Kupeng is a cross-border e-commerce platform focusing on the Korean market. "In the past two years, the number of China enterprises stationed on our platform has increased significantly." The person in charge of the platform said that China products have a wide demand in the Korean market in recent years, especially consumer goods represented by 3C electronics, which are deeply loved by local young consumers. They hope to provide more support for China enterprises to go to South Korea.

Last year, eMAG, the largest e-commerce platform in Southeast Europe, officially entered China for investment. "At present, the number of China enterprises stationed on our platform has increased significantly. It can be seen that the Southeast European market is still an oasis for China sellers, which is also the biggest feeling of our participation in the cross-trade fair." Yang Jian, the person in charge of on-site investment promotion of the platform, said.

The rise of many emerging platforms has benefited from the huge potential and strong development momentum of emerging markets. The White Paper on the Development Trend of Cross-border Export E-commerce in China in 2024 released by Amazon Global Store shows that the compound annual growth rate of retail e-commerce in Latin America reached 29% from 2019 to 2023, showing a strong growth momentum, and Central and Eastern Europe also showed a vigorous development trend, with a growth rate of 28.3%. In addition, the Middle East and Africa also achieved 27.1% growth, and emerging markets are becoming a new world of cross-border e-commerce.

On the other hand, the development of cross-border e-commerce in emerging markets has also brought fire to video delivery, live delivery, low-cost group purchase and other formats.

"With the popularity of short video platforms such as TikTok in Tik Tok, more and more businesses are paying attention to and investing in overseas short video platforms. Especially in emerging markets such as Southeast Asia, the Middle East and Russia, there is still a lot of market space to be explored. " Justin, founder of Cyberlack platform focusing on cross-border e-commerce marketing services, said.

The RCEP Country Guide for Cross-border E-commerce (Going to Sea) compiled by Guangdong Network Business Association puts forward that products such as clothing, 3C, beauty cosmetics and daily chemicals have become the mainstream in RCEP member countries, which is highly coincident with Guangdong’s advantageous industries.

Taking advantage of the development of cross-border e-commerce, Guangdong enterprises have increased their layout of emerging markets. Ruida Electronics from Dongguan is a traditional foreign trade enterprise with a history of more than 30 years, and its orders mainly come from Europe and America. "In recent years, traditional channels have been affected by multiple factors and the competition has become more intense." The business manager of the company said, "Through cross-border e-commerce, we have opened up customers from new markets such as Southeast Asia, the Middle East and India, and in recent years, we have maintained sales growth of more than 15% every year."

Nanfang Daily reporter Tang Zikai Tang Yabing Yang Tianzhi Huang Shuming zhangyan

　　On the day of the visit to Haier, the sun shone on the visitors of (), which was warm and comfortable.

　　Since its listing, Haier Zhijia’s operating performance has continued to grow steadily. The company’s revenue increased from 795 million yuan in 1993 to 261.428 billion yuan in 2023, with a compound annual growth rate of 20.6%. The net profit returned to the mother increased from 69.5145 million yuan 30 years ago to 16.597 billion yuan in 2023, with a compound annual growth rate of 19.3%.

　　With the growth of performance, Haier Zhijia returns investors with "real money and silver". The company has accumulated 29 cash dividends, totaling 37.159 billion yuan, with an average dividend rate of 34.1%, showing a vivid picture of paying equal attention to performance and feedback.

　　Haier Zhijia has grown into a global industrial giant. In the first half of this year, the company achieved overseas revenue of 70.824 billion yuan, and the overseas business income accounted for more than 50%.

　　From a small factory on the verge of bankruptcy to a global home appliance giant, what is the key to Haier Zhijia’s successful cycle and steady growth?

　　Recently, a series of activities of "Know My Listed Companies-Enter the Blue Chip" jointly launched by shanghai securities news and CSI Small and Medium Investor Service Center entered Haier Zhijia to visit and decode the company’s stable and far-reaching development.

　　Small innovations make a big river.

　　Haier Zhijia has deeply cultivated scientific and technological innovation, accelerated the development of new quality productivity, upgraded to high-end, intelligent and green, and continued to provide users around the world with home appliances that meet their needs, customized smart and convenient lives, leading the experience leap of users’ lives and realizing the overall leadership of high-end brands, scene brands and eco-brands.

　　Walking into Qingdao Haier Zhijia Central Air Conditioning Interconnection Factory, the busy production line roared, but there were few workers in the whole factory. Blue slogans hung on both sides of the workshop, simple and eye-catching.

　　What impressed the reporter was that each workstation basically had a display screen, which recorded the sharing of cases such as "Today’s Star" and "Maker Star", which is a scene that other enterprises rarely see.

　　"The maker star of the central air-conditioning interconnection factory, Zhang Shanguang; Innovate the name and improve the automation of paint mixing. " On the right of Zhang Shanguang’s smiling photo is a brief introduction of the maker star and innovation. A display screen with a keyboard is hung on an orange iron square pipe, which reads the words "Today’s Star of Connected Factory: Lu Fengfeng" and "Incentive Classification: Quality".

　　The reporter learned from the case shared by "Today’s Star" that when maker Lu Fengfeng connected three pipelines in the shopping mall, he found that the insertion depth of the pipe group was inconsistent. He immediately checked the pipe group and found that the pipe group had not determined the site, and timely stopped the problem and self-checked, which prevented the problem from worsening. The employee is serious and responsible for the quality, and the company praises the employee.

　　"The second inspection process is the pressure inspection station, which is also called the container inspection station. This is an improved workstation designed by employee Zhao Rongjie, and the company named it after him-‘Rongjie Inspection Workstation’. " Tamia Liu, director of investor relations at Haier Zhijia, told reporters.

　　According to reports, Zhao Rongjie cooperated with many parties to introduce the concept of new energy vehicle manufacturing into the pressure detection of central air conditioning, and created the industry’s first pressure vessel detection station with robot self-transportation, self-detection and self-diagnosis. After upgrading, the inspection room uses AGV to send the workpiece to the workstation, and uses the equipment and system for self-inspection, which improves the efficiency by 50% and realizes zero leakage of the shell and tube. After the station was put into use, Zhao Rongjie upgraded the helium recovery equipment used in pressure vessel inspection, developed system control software, and realized real-time monitoring and display of pressure control and pressure curve, and the inspection efficiency was improved by more than 50% again.

　　Today, his name has remained in the former detection station, and "Rongjie Detection Station" has become the first pressure detection station in the industry to be replaced by machines.

　　There are many "Zhang Shanguang", "Lu Fengfeng" and "Zhao Rongjie" in Haier Zhijia. Perhaps it is these countless streams of "makers" that finally converge into the sea of "scientific research" and become the true embodiment of Haier Zhijia’s insistence on "maximizing human value".

　　Born global

　　Looking back at the history of growth, a remarkable characteristic of Haier’s intellectual family is that it is "born with globalization".

　　From the perspective of time, China’s home appliances can be roughly divided into three stages. The first stage is the product going out to sea. As long as foreign markets can be exposed to China products, it will be successful. Haier Zhijia, on the other hand, chose to start from the most difficult markets in Europe and the United States and compete with experts in order to quickly narrow the gap with enterprises in developed countries.

　　At present, the company’s overseas business has entered a benign development period, and successfully achieved a global layout of multi-brand, cross-product and cross-region.

　　According to Euromonitor statistics, in 2023, Haier Zhijia’s share (retail volume) in major regional household appliances markets in the world is as follows: it ranks first in the Asian market in retail volume, with a market share of 26%; Ranked second in the Americas with a market share of 15.8%; Ranked first in Australia and New Zealand with a market share of 14.6%; Ranked fourth in Europe with a market share of 8.8%.

　　The relevant person in charge of Haier Zhijia told the reporter that the company has a global collaborative research and development system, established a global technology research and development mechanism, shared common modules and reuse technologies, and shared patents within the scope of compliance. At the same time, the company has also set up a global product development mechanism to coordinate global product cooperation and development, which can realize regional cooperation and supplement between product categories.

　　For example, the development teams in South Asia and China were highly integrated, which lasted for 10 months, broke through the inherent product development model, and innovated the model from the aspects of team division, quality control, product verification, complementary resource advantages and cost control, and jointly completed the development task of HRT-683 refrigerator products, becoming the local mainstream differentiated mid-to high-end products.

　　The company set up a global procurement committee to promote global procurement activities as a whole. The company has established an end-to-end global supply chain digital management system from market to supplier to production to logistics, and quickly adjusted the global production capacity layout in real time through intelligent algorithms, and the global factories shared and created intelligent manufacturing technologies to continuously enhance manufacturing competitiveness.

　　In global collaborative marketing and brand promotion, the company operates a multi-level brand portfolio on a global scale, which can achieve global collaborative brand promotion. The company also promotes and introduces successful marketing strategies among regional markets around the world. For example, the company successfully copied some sales and marketing models in China market to Indian, Pakistani, Thai and other markets, which strengthened the company’s brand image and regional market competitiveness.

　　In fact, Haier’s "attack on the city" overseas reveals an important change: China’s supply chain has got rid of the label of "world factory", and China enterprises are moving towards "China creation" through independent brand creation, technology accumulation and standard setting, becoming the global industry leader.

　　Salad dressing integration

　　Accompanied by globalization, Haier Zhijia’s excellent M&A integration ability. Haier Zhijia has been promoting cross-border mergers and acquisitions non-stop.

　　"We sincerely welcome more than 4,000 employees of Carrier Commercial Refrigeration to join the Haier family." On October 8th, Haier Zhijia held a welcoming ceremony to complete the acquisition of Carrier Commercial Refrigeration in Mainz, Germany, said Li Huagang, chairman and president of Haier Zhijia.

　　In December last year, Haier Zhijia announced the acquisition of the commercial refrigeration business under the Carrier Group.

　　In July this year, Haier Zhijia signed relevant transaction documents with Electrolux Group of Sweden, and acquired 100% equity of Electrolux South Africa Proprietary Limited, which is engaged in water heater business in South Africa market, with an enterprise value of 2.45 billion South African rand (equivalent to 980 million yuan) and took over its household appliance business personnel.

　　For Haier Zhijia, cross-border acquisition is familiar. In 2015, the company acquired Haier Group’s overseas white goods business (including Japan’s Sanyo Electric Company’s white goods business in Japan and Southeast Asia), in 2016, the home appliance business of General Electric Company of the United States, in 2018, Fisher & Paykel Company of New Zealand and Candy Company of Italy in 2019.

　　In Li Huagang’s view, the globalization of enterprises must be the globalization of people and the globalization of corporate culture. "Haier adheres to the’ one person in one’ model, insists on the value of people first, and integrates people from different cultural backgrounds, calling it salad-style cultural integration. There are various vegetables in a salad, representing different cultures and different countries, but the salad dressing is unified, and the salad dressing is’ one person in one’. "

　　In 2016, Haier Zhijia acquired GE Appliances without replacing a piece of equipment or dispatching any management cadres. It only did one thing, introducing the "one person and one person" model, stimulating the innovation vitality of all employees, and making the whole enterprise undergo earth-shaking changes. "Before the merger of Haier Zhijia, General Electric Appliances had been losing money for ten years in a row, but it turned losses into profits in less than two years after the merger. General household appliances have maintained double-digit growth continuously and have become the first home appliance brand in the US market. " Li Huagang said.

　　◎ Our reporter Cao Xiuying

　　By the end of 2022, the national intellectual property insurance business has provided more than 110 billion yuan of risk protection for more than 46,000 patents, trademarks, geographical indications and integrated circuit layout designs of more than 28,000 enterprises. The first White Paper on the Development of Intellectual Property Insurance in China (2022) released on February 8th (hereinafter referred to as the White Paper) shows the transcripts of intellectual property insurance in China.

　　Intellectual property insurance refers to the insurance that the insurer undertakes to pay compensation for the economic losses caused by insurance accidents when the insured carries out intellectual property activities such as the creation, protection, application, management and service of intellectual property rights. Bai Jianfeng, director of China National Intellectual Property Administration Intellectual Property Development Research Center, said that China has started to explore patent insurance related work since 2011, and intellectual property insurance has been developing continuously. In 2015, the Central Committee of the Communist Party of China and the State Council issued "Several Opinions on Deepening the Reform of System and Mechanism and Accelerating the Implementation of Innovation-Driven Development Strategy", and put forward the deployment requirements of "accelerating the development of science and technology insurance and promoting the pilot of patent insurance" in the central document for the first time. Subsequently, various intellectual property insurance policies were continuously introduced, which greatly promoted the development of intellectual property insurance.

　　The white paper jointly issued by China National Intellectual Property Administration Intellectual Property Development Research Center and China People’s Property Insurance Co., Ltd. points out that China’s intellectual property insurance has covered almost all types of intellectual property, such as patents, trademarks, copyrights, geographical indications, layout design of integrated circuits, new plant varieties and trade secrets, covering all aspects of intellectual property creation, protection and application.

　　Jiang Caishi, vice president of PICC P&C Insurance in China, said that China’s intellectual property insurance provides risk protection for specialized and new enterprises, enriches channels for the transformation and application of intellectual property, and promotes the innovation ability of SMEs.

　　At the same time, the development of intellectual property insurance in China is also facing some challenges.

　　Hu Junjian, deputy director of China National Intellectual Property Administration Intellectual Property Development Research Center, analyzed that intellectual property is an intangible asset. Compared with tangible assets, the evaluation and disposal of intangible assets are more difficult and the potential risks are more uncertain. Compared with other intangible assets, the influencing factors of intellectual property value fluctuation are more diverse, including not only the technicality of intellectual property itself, but also industrial development, scientific and technological evolution, international trends and other factors, which are highly dependent on the intellectual property operation ability and external environment of the innovation subject. Therefore, the evaluation of intellectual property rights is more complicated than the evaluation of tangible assets, which requires more appraisers and needs more and richer data and information analysis support.

　　At the specific operational level, insurance companies also need to bear a higher "duty of care" than general property insurance in the process of product design and insurance review, and the risk of adverse selection is high. Developers need to accurately identify the potential value of intellectual property rights, realize the benefits of intellectual property rights transformation and application, and organically integrate intellectual property rights with insurance products, which puts forward higher requirements for insurance companies’ risk review and professional talent reserve.

　　Hu Junjian said that influenced by these factors, intellectual property rights can be used as the object of financial products, which requires higher quality and transformation value of intellectual property rights. Although the quality of intellectual property creation in China is constantly improving, there are still a large number of small and medium-sized enterprises whose intellectual property management is not standardized, and the value of intellectual property has not been fully stimulated and transformed. Judging from the current practice of intellectual property insurance, the coverage of all kinds of intellectual property insurance products still needs to be further expanded. Many market participants still don’t understand the role and significance of intellectual property insurance, and they are still used to adopting traditional risk retention methods, which limits the development of intellectual property insurance to some extent.

　　In view of these problems, the white paper suggests that we should constantly improve the working mechanism, innovate working methods, optimize risk prevention and control, and enrich insurance products and services. It is necessary to strengthen the coordination among all parties and strive to build a full-process service system for intellectual property insurance with inclusive attributes. It is necessary to continue to deepen the exploration of intellectual property value evaluation and improve the evaluation method and risk prevention and control level of intellectual property value. It is necessary to strengthen the capacity building of intellectual property insurance professional teams and institutions, carry out in-depth research and analysis of key needs and difficult issues, and promote the deeper integration and development of intellectual property and finance.

　　Not only the blind, but nearly 600 million people in China have obstacles in obtaining information.

　　Li Hongli, born in 1990, is a visually and hearing impaired person. He overcame all kinds of difficulties through self-study and became one of the earliest full-time information barrier-free engineers in China. The picture is provided by the interviewee

　　Many public welfare activities for the visually impaired will take the song "You are My Eye" by the blind singer Ricky as the background music. Many blind people are quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves with the help of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth"

　　Everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. Information barrier-free construction can not only meet the needs of disabled groups, but also enable healthy people to enjoy its convenience.

　　Recently, a blind singer told a story about his experience of defending rights in Weibo. Not long ago, he went to China Bank Shenzhen Shahe Sub-branch to apply for a debit card. After the staff of the bank confirmed that he was blind, he refused to accept it. Later, the bank publicly apologized to the singer for this matter, but the apology did not mention how to solve the problem of blind people going to the bank for business in the future.

　　For the visually impaired, the singer’s experience is not special. Just a few days after he defended his rights in Weibo, another blind man went to Shunde Xingui Sub-branch of Agricultural Bank of China to handle online banking business. He was told that according to the document issued by Guangdong Head Office of Agricultural Bank of China, "blind people can’t handle online banking and all kinds of card business, but only passbook".

　　After being rejected by China Bank, the blind singer came to China Merchants Bank Overseas Chinese Town Sub-branch, and the staff quickly helped him with the related business. He indicated that he intended to transfer all the money from China Bank to China Merchants Bank account.

　　However, the blind Yang Yongquan is not so optimistic. He told Xinhua Daily Telegraph that he had applied for the credit card of China Merchants Bank, and the relevant procedures had been submitted online before. Finally, he needed to sign at the bank outlet for confirmation, but he was rejected by the bank because he could not sign because of visual impairment.

　　Finally, Yang Yongquan went to China Construction Bank and Guangfa Bank to set up a credit card. Yang Yongquan’s family helped him sign the signature column, he pressed his handprint next to the signature, and the bank staff recorded the whole process on video. "So, what’s the use of just apologizing? There are ways to solve this and there are precedents. " Yang Yongquan told reporters.

　　Because there is no uniform mandatory provision, no matter the four major state-owned banks such as China, agriculture, industry and construction, or commercial banks, different regions or even different branches in the same region have different attitudes towards blind people’s business.

　　According to the statistics provided by Shenzhen Information Accessibility Research Association, 52% of the visually impaired people in China do not have credit cards. One of the main reasons is that banks require cardholders to sign their own names. This is easy for healthy people, but most visually impaired groups can’t do it independently, so they are rejected by banks.

　　Nowadays, many financial services can be handled through the Internet and mobile APP, which saves most people the trouble of queuing at business outlets. This is even more important for disabled people who are inconvenient to travel. Some people with disabilities said that just as barrier-free ramps need to be built at the entrance of bank outlets for people with disabilities who use wheelchairs to enter, networks and mobile apps also need to set corresponding interfaces and optimize information accessibility, so that people with disabilities can enjoy Internet finance and other information services equally with healthy people.

　　However, in recent years, the awareness of information accessibility in China has gradually improved. How has it been implemented?

　　Banks are "unfriendly" and blind people regard buying lottery tickets as financial management.

　　In fact, most blind people have jobs, and many people are starting businesses, so it is inevitable that they need to deal with financial institutions.

　　Two years ago, Xinhua Daily Telegraph published a report entitled "Information Accessibility: Let the Blind" See the Expression Pack ",which introduced that visually impaired people can use social apps such as WeChat, take-away apps such as Meituan and shopping apps such as Taobao on their mobile phones by reading screens.

　　Nowadays, with the efforts of some IT engineers, visually impaired people can also use QQ to grab red envelopes, and "see" emoticons through text description, and enjoy the fun of the "internet plus" era.

　　Food, clothing, housing and transportation are only the most basic consumer needs. Disabled people, like everyone else, also have financial management and office needs. When the corresponding enterprises and institutions realize that there is such a special group among their service groups, they should take immediate action to carry out barrier-free transformation of products and services.

　　Jiao Yigang chatted with blind technicians during massage, only to know that blind people also have financial needs, and it is not easy to meet them.

　　The co-founder of Shunshou Technology is a marathon enthusiast. Every time he runs, he goes to the "Lao Wang Tuina" shop in the community for massage. When chatting with Lao Wang once, Jiao Yigang asked him how he spent all the money he earned. I didn’t expect Lao Wang to say that he spent a lot of money on lottery tickets every month, which was his main way of managing money.

　　"haven’t you thought about managing your finances well and then expanding the size of the massage parlor to make your life better?" Jiao Yigang, who has been committed to developing a mobile internet financial platform, never thought that someone would manage money in such a "simple and rude" way. However, Lao Wang told him that for their visually impaired groups, the door of the bank is not easy to enter, and online banking and wealth management apps are not very friendly.

　　This unintentional conversation left a deep impression on Jiao Yigang. When the wealth management APP "Notes on Hands" that they worked hard to develop got the C round of financing, he immediately asked the team to carry out information barrier-free transformation of the product and make "Notes on Hands" a wealth management APP that is easy for people with disabilities to use.

　　"A popular concept in the field of Internet finance in recent years is inclusive finance. I think’ information inclusion’ is the basis for the realization of’ inclusive finance’. We must first enable all groups to share financial information equally. " Jiao Yigang said.

　　According to a survey conducted by Shenzhen Information Accessibility Research Association on the financial needs of visually impaired people, among the surveyed groups, 57% of the visually impaired people will spend more than 1000 yuan on financial management every month, and 44% will invest in financial management through third-party payment platforms.

　　On December 12th last year, when all commercial organizations were striving to create another consumption frenzy after "double 11", Penghua Fund launched the first information barrier-free financial management APP product in China fund industry-the barrier-free optimized "A+ wallet". According to Luo Xinqiang, mobile product manager of e-commerce department of Penghua Fund, after barrier-free optimization, most functions of this APP can be effectively read out after the screen reading auxiliary function of the mobile phone is turned on, so that the blind can easily use it.

　　Previously, even if the voice assistant system of the mobile phone was turned on, the blind man touched the controls of the "A+ wallet" and read only a string of codes. For example, "more" will be read as "more/button"; In the payment process, "confirm" or "cancel" will only be recognized as "button". For the blind, it is impossible to complete the operation.

　　"In the past, financial management focused on serving middle and high net worth customers, but almost everyone had financial needs, and many users’ financial needs were not met." Gao Peng, vice president of Penghua Fund, said that at present, the financial needs of people with service barriers are not enough, and Penghua Fund is willing to take the lead in the domestic Public Offering of Fund industry.

　　Yue Lei, a blind singer, and his friends jointly founded Hefei Wuyinge Culture Media Co., Ltd., which specializes in training in the field of music and art. In order to start a business, he went to the bank to apply for a loan, but he was also stuck in the signing process. The bank told him that if he could not sign, he could go to the notary office for notarization. However, when he went to the notary office, the notary office also asked him to sign …

　　Yue Lei, who is also the vice chairman of the Shushan District Blind Association in Hefei, told Xinhua Daily Telegraph: "People still don’t understand the visually impaired groups. In fact, not only do most of us have jobs, but many people are starting businesses. Because we study music and massage more, many people choose to open stores after graduation, and it is inevitable to deal with financial institutions. " Although most of the existing online banking and wealth management apps can be completed with the help of family members, Yue Lei still hopes to achieve completely independent operation. "After all, wealth management is directly related to privacy issues".

　　After employment and starting a business, the disabled group will have the needs of office management in addition to financial management. Before August 2016, the smart mobile office platform that currently serves 5 million enterprise users was "nailed" to the visually impaired group of as many as 17 million people in China, but it was almost completely unusable.

　　Shi Jiarui, the head of the nailed iOS&Mac team, learned by chance two years ago that there were also visually impaired users using their products, which made him feel incredible. It’s not only the blind people who use nails to make him feel fresh. The first thing he didn’t expect was: "Can blind people also use mobile phones? In my cognition, when it comes to blind people, I can almost only think of blind massage. " Shi Jiarui told reporters embarrassedly.

　　As an IT technician who develops around iOS and Mac, Shi Jiarui has always known the auxiliary function of Apple’s mobile phone called Voiceover, but he didn’t know what its application scenario was before. He was "really ashamed" when he learned that visually impaired people tried to use Voiceover to use nails and encountered many obstacles.

　　It took less than a month for the technical team to carry out the information barrier-free transformation of "Nail". Shi Jiarui told Xinhua Daily Telegraph that it was not difficult, just patience and care. "If I had known that there was such a group in use, I would have supported it earlier. In particular, if information accessibility can be considered from the beginning, there is no need for post-remediation to generate additional costs. "

　　Internet giants such as Baidu, Alibaba and Tencent, which have been involved in information accessibility construction before, are constantly using the latest technology to improve the accessibility optimization of their products.

　　For example, Tencent uses big data to enhance the OCR recognition function that can convert pictures into words, which can improve its description accuracy. Nowadays, people are keen to forward screenshots to each other on social media. Previously, it was difficult for the blind to figure out what the screenshots were, but now with the more accurate OCR function, the blind can also read the text and information in the screenshots.

　　With the increase of media reports and the improvement of the awareness of rights protection of disabled groups, more and more institutions and enterprises are beginning to contact the concept of information accessibility and try to do something. On December 21st, 2017, internet society of china Information Accessibility Working Committee was established in Beijing. The first batch of members include more than 50 institutions and enterprises in various fields such as People’s Daily Online, Xinhuanet, Tencent, Alibaba, Baidu, Iflytek and Xiaomi.

　　Huang Clarification, vice chairman of internet society of china and chairman of internet society of china Information Accessibility Working Committee, said that the main work of the Committee in the near future is to study and formulate technical standards for information accessibility of mobile intelligent terminals, and to promote consensus on information accessibility construction for government affairs, public services, commerce and other fields.

　　Barrier-free is abnormal, and some software can’t be used once it is updated.

　　Some enterprises only regard information accessibility as giving love and doing public welfare, and information accessibility has always been a dispensable thing.

　　"In fact, there are always technical standards for information accessibility." Zhang Kun, chief expert of Shenzhen Information Accessibility Research Association, said that the relevant international standards were created as early as 20 years ago.

　　In 1994, Tim Berners Lee, the inventor of the World Wide Web, founded the World Wide Web Alliance "W3C". As the most authoritative and influential international neutral technical standards organization in the field of Web technology, "W3C" established the Web Accessibility Promotion Organization as early as February 1997, and began to formulate a series of standards, specifications, detection methods and skills on Web accessibility, and cooperated with governments, enterprises and other institutions around the world to promote information accessibility standards on a global scale.

　　There are similar provisions in the relevant laws and regulations of our country. For example, the Law on the Protection of Disabled Persons revised in 2008, the Technical Requirements for Accessibility in Website Design updated by the Ministry of Industry and Information Technology in 2012, the Outline of the 13th Five-Year Plan for Accelerating the Well-off Process for Disabled Persons promulgated by the State Council in 2016, and the national standard Principles for the Design and Setting of Public Information Guidance System Based on Accessibility Requirements implemented by the former AQSIQ and the National Standardization Administration Committee all contain information accessibility.

　　"Unfortunately, although the relevant regulations have been published, there is little mention of disciplinary measures after violating the regulations. This lacks a mandatory binding force. " Zhang Kun told Xinhua Daily Telegraph that due to the lack of legal constraints, it is not necessary for many institutions, especially enterprises, to build information accessibility, but it has become a plus item and an optional topic.

　　Especially in the early stage of development, many institutions selectively ignore the construction of information accessibility because of the shortage of funds or manpower. Even if some relevant remedies are made, the improved functions of the product are often covered again after the version is updated because the standards are not established and are not included in the normative process. Looking back on the information barrier-free construction in recent years, Zhang Kun believes that although the number of enterprises and institutions that understand this concept is increasing, on the whole, it can only be said that it is a "spiral upward" trend.

　　In an interview with Xinhua Daily Telegraph two years ago, Li Zhongyang showed reporters how blind people use Didi to take a taxi. But now, he told reporters that not long ago, a version of Didi was updated, which caused some functions to be unable to be read aloud, which made the visually impaired group unable to use it. "We people can only tell each other: Don’t update the version!"

　　In an interview, Shi Jiarui, who was nailed, constantly stressed to reporters that it is "a sentimental and meaningful thing for them to make barrier-free transformation for products, which has nothing to do with KPI." Gao Peng of Penghua Fund pointed out that the accessibility of "A+ wallet" is to fulfill the social responsibility of enterprises and to use their main business ability and financial technology level to carry out information poverty alleviation.

　　For the barrier-free optimization of China Ping An’s official website, in the view of the relevant person in charge of the brand propaganda department of China Ping An Insurance Group, "Ping An Property & Casualty should fulfill its social responsibility and contribute to public welfare undertakings."

　　However, in Li Zhongyang’s view, it is precisely because some enterprises only regard information accessibility as giving love and doing public welfare that they are influenced to take this opportunity to further optimize their products. "Because they always have the concept of charity, information accessibility always seems to be a dispensable thing. Today, this version has been changed, and tomorrow’s version has been updated and forgotten. Like a bear breaking a stick, it will not be done well. "

　　In the United States, Australia, Japan, including Hong Kong, China and other countries and regions, the accessibility and equality of information resources used by disabled groups are also written into relevant laws and regulations. Enterprises that fail to do a good job in accessibility will not only face the trouble of litigation, but also be very likely to accept severe punishment.

　　There have been hundreds of lawsuits about barrier-free technology in the United States, including not only providers of information products and services, but also providers of public entity services, such as Macy’s, Bank of America, Disneyland and so on.

　　Under this pressure, relevant institutions have to take the initiative to consider information accessibility from the beginning of construction. "This will certainly increase the corresponding cost, but if it is done sooner or later, it is better to do it first." Zhang Kun made an analogy to the reporter of Xinhua Daily Telegraph. "Just like a residential building, if there is no elevator at the beginning of construction, it will have to be installed later, which will not only greatly increase the cost, but also destroy the infrastructure."

　　The construction of information accessibility is not all trouble. Some enterprises have even tasted the sweetness from it, and regard information barrier-free construction as the driving force for innovation. In IBM, Microsoft, Facebook, Google and other enterprises, the foundation of information barrier-free construction is not public welfare, but research and development.

　　Wang Fuming, who was the first president of IBM Global Information Accessibility Center, said that many employees in IBM are disabled. One of the totally deaf Russian engineers, because he can’t hear and speak, has a strong sense of innovation in order to let himself cross the obstacles he faces, and therefore has more than 300 invention patents. "He inspired me a lot, because his point of view and angle when solving difficulties are different from ordinary people, and this is actually a good opportunity for innovation."

　　More than ten years ago, when IBM established the information barrier-free center, Wang Fuming, who was sent from the sales position, had no concept of information barrier-free construction. However, after working with the blind, deaf and other disabled people for a period of time and seeing their innovative vitality, she clearly realized: "Information accessibility is not just a public welfare behavior for disabled groups, but an opportunity for innovation and development, which is the long-term focus of enterprise survival and competition. Because the essence of science and technology is to overcome obstacles and solve problems. "

　　Nearly 600 million people have different degrees of information access barriers.

　　People with disabilities most want to help themselves with the help of technology, information and other auxiliary means, rather than relying on others as their "eyes" or "mouths"

　　At present, the research on information accessibility is mainly based on helping four groups to overcome obstacles: visual impairment, hearing impairment, physical impairment and cognitive impairment, but the research is not limited to serving disabled groups, but everyone.

　　According to the statistics of Tsinghua University Institute for Barrier-free Development, there are 85.02 million people with disabilities, 205 million elderly people and nearly 300 million people with low education (children and migrant workers) in China. The total population of nearly 600 million people has different degrees of information access barriers, accounting for nearly half of China’s total population.

　　Many public welfare activities for the visually impaired will take "You are My Eye" by blind singer Ricky as the background music. However, during the interview, the reporter of Xinhua Daily Telegraph found that many blind people were quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves by means of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth".

　　Yang Yongquan and his friends have developed a screen reading software called "Crossing the Crossing" together since ten years ago, which can be used by both the blind and the elderly who are dazzled. He told reporters: "Now when people talk about information accessibility, the first thing that comes to mind is the blind and the disabled, which makes this concept too narrow. In fact, the concept of information accessibility is very broad. Although it is more necessary for the blind, it applies to everyone. "

　　"Like barrier-free ramps, although they are designed for disabled people who use wheelchairs, healthy people who push strollers and shopping carts can also use them. Barrier-free ramps can provide convenience for everyone." For example, Zhang Kun said, "When you go to a foreign country where the language is not fluent, if the information accessibility is not good, you can’t identify municipal information such as public transportation through icons, then you will immediately become a member of the’ cognitive impairment’. At this time, do you still feel that information accessibility has nothing to do with yourself? "

　　He pointed out that everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. In particular, many countries and regions are facing the problem of aging, which will inevitably increase the social cost of providing for the aged. However, if the self-care ability of the elderly can be improved through the construction of information accessibility, the social cost of providing for the aged will be effectively reduced.

　　More than ten years ago, an old man asked Zhang Kun to help him buy a computer. The request was very strange: it was mainly used for watching movies and listening to music, so it had to have pictures and sound, but it didn’t need to be able to surf the Internet, CD-ROM drive or keyboard. Zhang Kun said that he didn’t have this kind of computer and didn’t buy it for him.

　　Ten years later, when tablet computers such as iPad went on the market, he realized that this was what the old man wanted. "So meeting the special requirements of disabled groups is actually the trend and direction of future scientific and technological development."

　　"When products and services are continuously optimized for information accessibility, healthy people can also enjoy convenience. People want to operate more simply and lazily. " Li Weixing, vice president of Xiaomi MIUI Department, believes that "for this purpose, there is not much difference between disabled groups and healthy people, and the boundaries will become more and more blurred."

　　A product manager of Xiaomi wrote on his blog: "Let everyone enjoy the fun of science and technology" put forward by Xiaomi is not an empty slogan. We need to fully consider the use of different people in product design so that anyone can use our products smoothly. " Therefore, in his view, optimizing products to support information accessibility is by no means doing good or even giving alms to any group, but just "being responsible for the products designed by yourself".

　　Huang Qing, chairman of the Committee for Information Accessibility in internet society of china, stressed that at present, China is moving from a cyber power to a cyber power, and in order to truly benefit the 1.3 billion people in China, it is necessary to ensure that all groups, such as the elderly and the disabled, have equal access to information, which should be the development direction pursued by a society where everyone benefits and information is equal. (Yin Pingping)