On the day of the visit to Haier, the sun shone on the visitors of (), which was warm and comfortable.

　　Since its listing, Haier Zhijia’s operating performance has continued to grow steadily. The company’s revenue increased from 795 million yuan in 1993 to 261.428 billion yuan in 2023, with a compound annual growth rate of 20.6%. The net profit returned to the mother increased from 69.5145 million yuan 30 years ago to 16.597 billion yuan in 2023, with a compound annual growth rate of 19.3%.

　　With the growth of performance, Haier Zhijia returns investors with "real money and silver". The company has accumulated 29 cash dividends, totaling 37.159 billion yuan, with an average dividend rate of 34.1%, showing a vivid picture of paying equal attention to performance and feedback.

　　Haier Zhijia has grown into a global industrial giant. In the first half of this year, the company achieved overseas revenue of 70.824 billion yuan, and the overseas business income accounted for more than 50%.

　　From a small factory on the verge of bankruptcy to a global home appliance giant, what is the key to Haier Zhijia’s successful cycle and steady growth?

　　Recently, a series of activities of "Know My Listed Companies-Enter the Blue Chip" jointly launched by shanghai securities news and CSI Small and Medium Investor Service Center entered Haier Zhijia to visit and decode the company’s stable and far-reaching development.

　　Small innovations make a big river.

　　Haier Zhijia has deeply cultivated scientific and technological innovation, accelerated the development of new quality productivity, upgraded to high-end, intelligent and green, and continued to provide users around the world with home appliances that meet their needs, customized smart and convenient lives, leading the experience leap of users’ lives and realizing the overall leadership of high-end brands, scene brands and eco-brands.

　　Walking into Qingdao Haier Zhijia Central Air Conditioning Interconnection Factory, the busy production line roared, but there were few workers in the whole factory. Blue slogans hung on both sides of the workshop, simple and eye-catching.

　　What impressed the reporter was that each workstation basically had a display screen, which recorded the sharing of cases such as "Today’s Star" and "Maker Star", which is a scene that other enterprises rarely see.

　　"The maker star of the central air-conditioning interconnection factory, Zhang Shanguang; Innovate the name and improve the automation of paint mixing. " On the right of Zhang Shanguang’s smiling photo is a brief introduction of the maker star and innovation. A display screen with a keyboard is hung on an orange iron square pipe, which reads the words "Today’s Star of Connected Factory: Lu Fengfeng" and "Incentive Classification: Quality".

　　The reporter learned from the case shared by "Today’s Star" that when maker Lu Fengfeng connected three pipelines in the shopping mall, he found that the insertion depth of the pipe group was inconsistent. He immediately checked the pipe group and found that the pipe group had not determined the site, and timely stopped the problem and self-checked, which prevented the problem from worsening. The employee is serious and responsible for the quality, and the company praises the employee.

　　"The second inspection process is the pressure inspection station, which is also called the container inspection station. This is an improved workstation designed by employee Zhao Rongjie, and the company named it after him-‘Rongjie Inspection Workstation’. " Tamia Liu, director of investor relations at Haier Zhijia, told reporters.

　　According to reports, Zhao Rongjie cooperated with many parties to introduce the concept of new energy vehicle manufacturing into the pressure detection of central air conditioning, and created the industry’s first pressure vessel detection station with robot self-transportation, self-detection and self-diagnosis. After upgrading, the inspection room uses AGV to send the workpiece to the workstation, and uses the equipment and system for self-inspection, which improves the efficiency by 50% and realizes zero leakage of the shell and tube. After the station was put into use, Zhao Rongjie upgraded the helium recovery equipment used in pressure vessel inspection, developed system control software, and realized real-time monitoring and display of pressure control and pressure curve, and the inspection efficiency was improved by more than 50% again.

　　Today, his name has remained in the former detection station, and "Rongjie Detection Station" has become the first pressure detection station in the industry to be replaced by machines.

　　There are many "Zhang Shanguang", "Lu Fengfeng" and "Zhao Rongjie" in Haier Zhijia. Perhaps it is these countless streams of "makers" that finally converge into the sea of "scientific research" and become the true embodiment of Haier Zhijia’s insistence on "maximizing human value".

　　Born global

　　Looking back at the history of growth, a remarkable characteristic of Haier’s intellectual family is that it is "born with globalization".

　　From the perspective of time, China’s home appliances can be roughly divided into three stages. The first stage is the product going out to sea. As long as foreign markets can be exposed to China products, it will be successful. Haier Zhijia, on the other hand, chose to start from the most difficult markets in Europe and the United States and compete with experts in order to quickly narrow the gap with enterprises in developed countries.

　　At present, the company’s overseas business has entered a benign development period, and successfully achieved a global layout of multi-brand, cross-product and cross-region.

　　According to Euromonitor statistics, in 2023, Haier Zhijia’s share (retail volume) in major regional household appliances markets in the world is as follows: it ranks first in the Asian market in retail volume, with a market share of 26%; Ranked second in the Americas with a market share of 15.8%; Ranked first in Australia and New Zealand with a market share of 14.6%; Ranked fourth in Europe with a market share of 8.8%.

　　The relevant person in charge of Haier Zhijia told the reporter that the company has a global collaborative research and development system, established a global technology research and development mechanism, shared common modules and reuse technologies, and shared patents within the scope of compliance. At the same time, the company has also set up a global product development mechanism to coordinate global product cooperation and development, which can realize regional cooperation and supplement between product categories.

　　For example, the development teams in South Asia and China were highly integrated, which lasted for 10 months, broke through the inherent product development model, and innovated the model from the aspects of team division, quality control, product verification, complementary resource advantages and cost control, and jointly completed the development task of HRT-683 refrigerator products, becoming the local mainstream differentiated mid-to high-end products.

　　The company set up a global procurement committee to promote global procurement activities as a whole. The company has established an end-to-end global supply chain digital management system from market to supplier to production to logistics, and quickly adjusted the global production capacity layout in real time through intelligent algorithms, and the global factories shared and created intelligent manufacturing technologies to continuously enhance manufacturing competitiveness.

　　In global collaborative marketing and brand promotion, the company operates a multi-level brand portfolio on a global scale, which can achieve global collaborative brand promotion. The company also promotes and introduces successful marketing strategies among regional markets around the world. For example, the company successfully copied some sales and marketing models in China market to Indian, Pakistani, Thai and other markets, which strengthened the company’s brand image and regional market competitiveness.

　　In fact, Haier’s "attack on the city" overseas reveals an important change: China’s supply chain has got rid of the label of "world factory", and China enterprises are moving towards "China creation" through independent brand creation, technology accumulation and standard setting, becoming the global industry leader.

　　Salad dressing integration

　　Accompanied by globalization, Haier Zhijia’s excellent M&A integration ability. Haier Zhijia has been promoting cross-border mergers and acquisitions non-stop.

　　"We sincerely welcome more than 4,000 employees of Carrier Commercial Refrigeration to join the Haier family." On October 8th, Haier Zhijia held a welcoming ceremony to complete the acquisition of Carrier Commercial Refrigeration in Mainz, Germany, said Li Huagang, chairman and president of Haier Zhijia.

　　In December last year, Haier Zhijia announced the acquisition of the commercial refrigeration business under the Carrier Group.

　　In July this year, Haier Zhijia signed relevant transaction documents with Electrolux Group of Sweden, and acquired 100% equity of Electrolux South Africa Proprietary Limited, which is engaged in water heater business in South Africa market, with an enterprise value of 2.45 billion South African rand (equivalent to 980 million yuan) and took over its household appliance business personnel.

　　For Haier Zhijia, cross-border acquisition is familiar. In 2015, the company acquired Haier Group’s overseas white goods business (including Japan’s Sanyo Electric Company’s white goods business in Japan and Southeast Asia), in 2016, the home appliance business of General Electric Company of the United States, in 2018, Fisher & Paykel Company of New Zealand and Candy Company of Italy in 2019.

　　In Li Huagang’s view, the globalization of enterprises must be the globalization of people and the globalization of corporate culture. "Haier adheres to the’ one person in one’ model, insists on the value of people first, and integrates people from different cultural backgrounds, calling it salad-style cultural integration. There are various vegetables in a salad, representing different cultures and different countries, but the salad dressing is unified, and the salad dressing is’ one person in one’. "

　　In 2016, Haier Zhijia acquired GE Appliances without replacing a piece of equipment or dispatching any management cadres. It only did one thing, introducing the "one person and one person" model, stimulating the innovation vitality of all employees, and making the whole enterprise undergo earth-shaking changes. "Before the merger of Haier Zhijia, General Electric Appliances had been losing money for ten years in a row, but it turned losses into profits in less than two years after the merger. General household appliances have maintained double-digit growth continuously and have become the first home appliance brand in the US market. " Li Huagang said.

　　◎ Our reporter Cao Xiuying

　　By the end of 2022, the national intellectual property insurance business has provided more than 110 billion yuan of risk protection for more than 46,000 patents, trademarks, geographical indications and integrated circuit layout designs of more than 28,000 enterprises. The first White Paper on the Development of Intellectual Property Insurance in China (2022) released on February 8th (hereinafter referred to as the White Paper) shows the transcripts of intellectual property insurance in China.

　　Intellectual property insurance refers to the insurance that the insurer undertakes to pay compensation for the economic losses caused by insurance accidents when the insured carries out intellectual property activities such as the creation, protection, application, management and service of intellectual property rights. Bai Jianfeng, director of China National Intellectual Property Administration Intellectual Property Development Research Center, said that China has started to explore patent insurance related work since 2011, and intellectual property insurance has been developing continuously. In 2015, the Central Committee of the Communist Party of China and the State Council issued "Several Opinions on Deepening the Reform of System and Mechanism and Accelerating the Implementation of Innovation-Driven Development Strategy", and put forward the deployment requirements of "accelerating the development of science and technology insurance and promoting the pilot of patent insurance" in the central document for the first time. Subsequently, various intellectual property insurance policies were continuously introduced, which greatly promoted the development of intellectual property insurance.

　　The white paper jointly issued by China National Intellectual Property Administration Intellectual Property Development Research Center and China People’s Property Insurance Co., Ltd. points out that China’s intellectual property insurance has covered almost all types of intellectual property, such as patents, trademarks, copyrights, geographical indications, layout design of integrated circuits, new plant varieties and trade secrets, covering all aspects of intellectual property creation, protection and application.

　　Jiang Caishi, vice president of PICC P&C Insurance in China, said that China’s intellectual property insurance provides risk protection for specialized and new enterprises, enriches channels for the transformation and application of intellectual property, and promotes the innovation ability of SMEs.

　　At the same time, the development of intellectual property insurance in China is also facing some challenges.

　　Hu Junjian, deputy director of China National Intellectual Property Administration Intellectual Property Development Research Center, analyzed that intellectual property is an intangible asset. Compared with tangible assets, the evaluation and disposal of intangible assets are more difficult and the potential risks are more uncertain. Compared with other intangible assets, the influencing factors of intellectual property value fluctuation are more diverse, including not only the technicality of intellectual property itself, but also industrial development, scientific and technological evolution, international trends and other factors, which are highly dependent on the intellectual property operation ability and external environment of the innovation subject. Therefore, the evaluation of intellectual property rights is more complicated than the evaluation of tangible assets, which requires more appraisers and needs more and richer data and information analysis support.

　　At the specific operational level, insurance companies also need to bear a higher "duty of care" than general property insurance in the process of product design and insurance review, and the risk of adverse selection is high. Developers need to accurately identify the potential value of intellectual property rights, realize the benefits of intellectual property rights transformation and application, and organically integrate intellectual property rights with insurance products, which puts forward higher requirements for insurance companies’ risk review and professional talent reserve.

　　Hu Junjian said that influenced by these factors, intellectual property rights can be used as the object of financial products, which requires higher quality and transformation value of intellectual property rights. Although the quality of intellectual property creation in China is constantly improving, there are still a large number of small and medium-sized enterprises whose intellectual property management is not standardized, and the value of intellectual property has not been fully stimulated and transformed. Judging from the current practice of intellectual property insurance, the coverage of all kinds of intellectual property insurance products still needs to be further expanded. Many market participants still don’t understand the role and significance of intellectual property insurance, and they are still used to adopting traditional risk retention methods, which limits the development of intellectual property insurance to some extent.

　　In view of these problems, the white paper suggests that we should constantly improve the working mechanism, innovate working methods, optimize risk prevention and control, and enrich insurance products and services. It is necessary to strengthen the coordination among all parties and strive to build a full-process service system for intellectual property insurance with inclusive attributes. It is necessary to continue to deepen the exploration of intellectual property value evaluation and improve the evaluation method and risk prevention and control level of intellectual property value. It is necessary to strengthen the capacity building of intellectual property insurance professional teams and institutions, carry out in-depth research and analysis of key needs and difficult issues, and promote the deeper integration and development of intellectual property and finance.

　　Not only the blind, but nearly 600 million people in China have obstacles in obtaining information.

　　Li Hongli, born in 1990, is a visually and hearing impaired person. He overcame all kinds of difficulties through self-study and became one of the earliest full-time information barrier-free engineers in China. The picture is provided by the interviewee

　　Many public welfare activities for the visually impaired will take the song "You are My Eye" by the blind singer Ricky as the background music. Many blind people are quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves with the help of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth"

　　Everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. Information barrier-free construction can not only meet the needs of disabled groups, but also enable healthy people to enjoy its convenience.

　　Recently, a blind singer told a story about his experience of defending rights in Weibo. Not long ago, he went to China Bank Shenzhen Shahe Sub-branch to apply for a debit card. After the staff of the bank confirmed that he was blind, he refused to accept it. Later, the bank publicly apologized to the singer for this matter, but the apology did not mention how to solve the problem of blind people going to the bank for business in the future.

　　For the visually impaired, the singer’s experience is not special. Just a few days after he defended his rights in Weibo, another blind man went to Shunde Xingui Sub-branch of Agricultural Bank of China to handle online banking business. He was told that according to the document issued by Guangdong Head Office of Agricultural Bank of China, "blind people can’t handle online banking and all kinds of card business, but only passbook".

　　After being rejected by China Bank, the blind singer came to China Merchants Bank Overseas Chinese Town Sub-branch, and the staff quickly helped him with the related business. He indicated that he intended to transfer all the money from China Bank to China Merchants Bank account.

　　However, the blind Yang Yongquan is not so optimistic. He told Xinhua Daily Telegraph that he had applied for the credit card of China Merchants Bank, and the relevant procedures had been submitted online before. Finally, he needed to sign at the bank outlet for confirmation, but he was rejected by the bank because he could not sign because of visual impairment.

　　Finally, Yang Yongquan went to China Construction Bank and Guangfa Bank to set up a credit card. Yang Yongquan’s family helped him sign the signature column, he pressed his handprint next to the signature, and the bank staff recorded the whole process on video. "So, what’s the use of just apologizing? There are ways to solve this and there are precedents. " Yang Yongquan told reporters.

　　Because there is no uniform mandatory provision, no matter the four major state-owned banks such as China, agriculture, industry and construction, or commercial banks, different regions or even different branches in the same region have different attitudes towards blind people’s business.

　　According to the statistics provided by Shenzhen Information Accessibility Research Association, 52% of the visually impaired people in China do not have credit cards. One of the main reasons is that banks require cardholders to sign their own names. This is easy for healthy people, but most visually impaired groups can’t do it independently, so they are rejected by banks.

　　Nowadays, many financial services can be handled through the Internet and mobile APP, which saves most people the trouble of queuing at business outlets. This is even more important for disabled people who are inconvenient to travel. Some people with disabilities said that just as barrier-free ramps need to be built at the entrance of bank outlets for people with disabilities who use wheelchairs to enter, networks and mobile apps also need to set corresponding interfaces and optimize information accessibility, so that people with disabilities can enjoy Internet finance and other information services equally with healthy people.

　　However, in recent years, the awareness of information accessibility in China has gradually improved. How has it been implemented?

　　Banks are "unfriendly" and blind people regard buying lottery tickets as financial management.

　　In fact, most blind people have jobs, and many people are starting businesses, so it is inevitable that they need to deal with financial institutions.

　　Two years ago, Xinhua Daily Telegraph published a report entitled "Information Accessibility: Let the Blind" See the Expression Pack ",which introduced that visually impaired people can use social apps such as WeChat, take-away apps such as Meituan and shopping apps such as Taobao on their mobile phones by reading screens.

　　Nowadays, with the efforts of some IT engineers, visually impaired people can also use QQ to grab red envelopes, and "see" emoticons through text description, and enjoy the fun of the "internet plus" era.

　　Food, clothing, housing and transportation are only the most basic consumer needs. Disabled people, like everyone else, also have financial management and office needs. When the corresponding enterprises and institutions realize that there is such a special group among their service groups, they should take immediate action to carry out barrier-free transformation of products and services.

　　Jiao Yigang chatted with blind technicians during massage, only to know that blind people also have financial needs, and it is not easy to meet them.

　　The co-founder of Shunshou Technology is a marathon enthusiast. Every time he runs, he goes to the "Lao Wang Tuina" shop in the community for massage. When chatting with Lao Wang once, Jiao Yigang asked him how he spent all the money he earned. I didn’t expect Lao Wang to say that he spent a lot of money on lottery tickets every month, which was his main way of managing money.

　　"haven’t you thought about managing your finances well and then expanding the size of the massage parlor to make your life better?" Jiao Yigang, who has been committed to developing a mobile internet financial platform, never thought that someone would manage money in such a "simple and rude" way. However, Lao Wang told him that for their visually impaired groups, the door of the bank is not easy to enter, and online banking and wealth management apps are not very friendly.

　　This unintentional conversation left a deep impression on Jiao Yigang. When the wealth management APP "Notes on Hands" that they worked hard to develop got the C round of financing, he immediately asked the team to carry out information barrier-free transformation of the product and make "Notes on Hands" a wealth management APP that is easy for people with disabilities to use.

　　"A popular concept in the field of Internet finance in recent years is inclusive finance. I think’ information inclusion’ is the basis for the realization of’ inclusive finance’. We must first enable all groups to share financial information equally. " Jiao Yigang said.

　　According to a survey conducted by Shenzhen Information Accessibility Research Association on the financial needs of visually impaired people, among the surveyed groups, 57% of the visually impaired people will spend more than 1000 yuan on financial management every month, and 44% will invest in financial management through third-party payment platforms.

　　On December 12th last year, when all commercial organizations were striving to create another consumption frenzy after "double 11", Penghua Fund launched the first information barrier-free financial management APP product in China fund industry-the barrier-free optimized "A+ wallet". According to Luo Xinqiang, mobile product manager of e-commerce department of Penghua Fund, after barrier-free optimization, most functions of this APP can be effectively read out after the screen reading auxiliary function of the mobile phone is turned on, so that the blind can easily use it.

　　Previously, even if the voice assistant system of the mobile phone was turned on, the blind man touched the controls of the "A+ wallet" and read only a string of codes. For example, "more" will be read as "more/button"; In the payment process, "confirm" or "cancel" will only be recognized as "button". For the blind, it is impossible to complete the operation.

　　"In the past, financial management focused on serving middle and high net worth customers, but almost everyone had financial needs, and many users’ financial needs were not met." Gao Peng, vice president of Penghua Fund, said that at present, the financial needs of people with service barriers are not enough, and Penghua Fund is willing to take the lead in the domestic Public Offering of Fund industry.

　　Yue Lei, a blind singer, and his friends jointly founded Hefei Wuyinge Culture Media Co., Ltd., which specializes in training in the field of music and art. In order to start a business, he went to the bank to apply for a loan, but he was also stuck in the signing process. The bank told him that if he could not sign, he could go to the notary office for notarization. However, when he went to the notary office, the notary office also asked him to sign …

　　Yue Lei, who is also the vice chairman of the Shushan District Blind Association in Hefei, told Xinhua Daily Telegraph: "People still don’t understand the visually impaired groups. In fact, not only do most of us have jobs, but many people are starting businesses. Because we study music and massage more, many people choose to open stores after graduation, and it is inevitable to deal with financial institutions. " Although most of the existing online banking and wealth management apps can be completed with the help of family members, Yue Lei still hopes to achieve completely independent operation. "After all, wealth management is directly related to privacy issues".

　　After employment and starting a business, the disabled group will have the needs of office management in addition to financial management. Before August 2016, the smart mobile office platform that currently serves 5 million enterprise users was "nailed" to the visually impaired group of as many as 17 million people in China, but it was almost completely unusable.

　　Shi Jiarui, the head of the nailed iOS&Mac team, learned by chance two years ago that there were also visually impaired users using their products, which made him feel incredible. It’s not only the blind people who use nails to make him feel fresh. The first thing he didn’t expect was: "Can blind people also use mobile phones? In my cognition, when it comes to blind people, I can almost only think of blind massage. " Shi Jiarui told reporters embarrassedly.

　　As an IT technician who develops around iOS and Mac, Shi Jiarui has always known the auxiliary function of Apple’s mobile phone called Voiceover, but he didn’t know what its application scenario was before. He was "really ashamed" when he learned that visually impaired people tried to use Voiceover to use nails and encountered many obstacles.

　　It took less than a month for the technical team to carry out the information barrier-free transformation of "Nail". Shi Jiarui told Xinhua Daily Telegraph that it was not difficult, just patience and care. "If I had known that there was such a group in use, I would have supported it earlier. In particular, if information accessibility can be considered from the beginning, there is no need for post-remediation to generate additional costs. "

　　Internet giants such as Baidu, Alibaba and Tencent, which have been involved in information accessibility construction before, are constantly using the latest technology to improve the accessibility optimization of their products.

　　For example, Tencent uses big data to enhance the OCR recognition function that can convert pictures into words, which can improve its description accuracy. Nowadays, people are keen to forward screenshots to each other on social media. Previously, it was difficult for the blind to figure out what the screenshots were, but now with the more accurate OCR function, the blind can also read the text and information in the screenshots.

　　With the increase of media reports and the improvement of the awareness of rights protection of disabled groups, more and more institutions and enterprises are beginning to contact the concept of information accessibility and try to do something. On December 21st, 2017, internet society of china Information Accessibility Working Committee was established in Beijing. The first batch of members include more than 50 institutions and enterprises in various fields such as People’s Daily Online, Xinhuanet, Tencent, Alibaba, Baidu, Iflytek and Xiaomi.

　　Huang Clarification, vice chairman of internet society of china and chairman of internet society of china Information Accessibility Working Committee, said that the main work of the Committee in the near future is to study and formulate technical standards for information accessibility of mobile intelligent terminals, and to promote consensus on information accessibility construction for government affairs, public services, commerce and other fields.

　　Barrier-free is abnormal, and some software can’t be used once it is updated.

　　Some enterprises only regard information accessibility as giving love and doing public welfare, and information accessibility has always been a dispensable thing.

　　"In fact, there are always technical standards for information accessibility." Zhang Kun, chief expert of Shenzhen Information Accessibility Research Association, said that the relevant international standards were created as early as 20 years ago.

　　In 1994, Tim Berners Lee, the inventor of the World Wide Web, founded the World Wide Web Alliance "W3C". As the most authoritative and influential international neutral technical standards organization in the field of Web technology, "W3C" established the Web Accessibility Promotion Organization as early as February 1997, and began to formulate a series of standards, specifications, detection methods and skills on Web accessibility, and cooperated with governments, enterprises and other institutions around the world to promote information accessibility standards on a global scale.

　　There are similar provisions in the relevant laws and regulations of our country. For example, the Law on the Protection of Disabled Persons revised in 2008, the Technical Requirements for Accessibility in Website Design updated by the Ministry of Industry and Information Technology in 2012, the Outline of the 13th Five-Year Plan for Accelerating the Well-off Process for Disabled Persons promulgated by the State Council in 2016, and the national standard Principles for the Design and Setting of Public Information Guidance System Based on Accessibility Requirements implemented by the former AQSIQ and the National Standardization Administration Committee all contain information accessibility.

　　"Unfortunately, although the relevant regulations have been published, there is little mention of disciplinary measures after violating the regulations. This lacks a mandatory binding force. " Zhang Kun told Xinhua Daily Telegraph that due to the lack of legal constraints, it is not necessary for many institutions, especially enterprises, to build information accessibility, but it has become a plus item and an optional topic.

　　Especially in the early stage of development, many institutions selectively ignore the construction of information accessibility because of the shortage of funds or manpower. Even if some relevant remedies are made, the improved functions of the product are often covered again after the version is updated because the standards are not established and are not included in the normative process. Looking back on the information barrier-free construction in recent years, Zhang Kun believes that although the number of enterprises and institutions that understand this concept is increasing, on the whole, it can only be said that it is a "spiral upward" trend.

　　In an interview with Xinhua Daily Telegraph two years ago, Li Zhongyang showed reporters how blind people use Didi to take a taxi. But now, he told reporters that not long ago, a version of Didi was updated, which caused some functions to be unable to be read aloud, which made the visually impaired group unable to use it. "We people can only tell each other: Don’t update the version!"

　　In an interview, Shi Jiarui, who was nailed, constantly stressed to reporters that it is "a sentimental and meaningful thing for them to make barrier-free transformation for products, which has nothing to do with KPI." Gao Peng of Penghua Fund pointed out that the accessibility of "A+ wallet" is to fulfill the social responsibility of enterprises and to use their main business ability and financial technology level to carry out information poverty alleviation.

　　For the barrier-free optimization of China Ping An’s official website, in the view of the relevant person in charge of the brand propaganda department of China Ping An Insurance Group, "Ping An Property & Casualty should fulfill its social responsibility and contribute to public welfare undertakings."

　　However, in Li Zhongyang’s view, it is precisely because some enterprises only regard information accessibility as giving love and doing public welfare that they are influenced to take this opportunity to further optimize their products. "Because they always have the concept of charity, information accessibility always seems to be a dispensable thing. Today, this version has been changed, and tomorrow’s version has been updated and forgotten. Like a bear breaking a stick, it will not be done well. "

　　In the United States, Australia, Japan, including Hong Kong, China and other countries and regions, the accessibility and equality of information resources used by disabled groups are also written into relevant laws and regulations. Enterprises that fail to do a good job in accessibility will not only face the trouble of litigation, but also be very likely to accept severe punishment.

　　There have been hundreds of lawsuits about barrier-free technology in the United States, including not only providers of information products and services, but also providers of public entity services, such as Macy’s, Bank of America, Disneyland and so on.

　　Under this pressure, relevant institutions have to take the initiative to consider information accessibility from the beginning of construction. "This will certainly increase the corresponding cost, but if it is done sooner or later, it is better to do it first." Zhang Kun made an analogy to the reporter of Xinhua Daily Telegraph. "Just like a residential building, if there is no elevator at the beginning of construction, it will have to be installed later, which will not only greatly increase the cost, but also destroy the infrastructure."

　　The construction of information accessibility is not all trouble. Some enterprises have even tasted the sweetness from it, and regard information barrier-free construction as the driving force for innovation. In IBM, Microsoft, Facebook, Google and other enterprises, the foundation of information barrier-free construction is not public welfare, but research and development.

　　Wang Fuming, who was the first president of IBM Global Information Accessibility Center, said that many employees in IBM are disabled. One of the totally deaf Russian engineers, because he can’t hear and speak, has a strong sense of innovation in order to let himself cross the obstacles he faces, and therefore has more than 300 invention patents. "He inspired me a lot, because his point of view and angle when solving difficulties are different from ordinary people, and this is actually a good opportunity for innovation."

　　More than ten years ago, when IBM established the information barrier-free center, Wang Fuming, who was sent from the sales position, had no concept of information barrier-free construction. However, after working with the blind, deaf and other disabled people for a period of time and seeing their innovative vitality, she clearly realized: "Information accessibility is not just a public welfare behavior for disabled groups, but an opportunity for innovation and development, which is the long-term focus of enterprise survival and competition. Because the essence of science and technology is to overcome obstacles and solve problems. "

　　Nearly 600 million people have different degrees of information access barriers.

　　People with disabilities most want to help themselves with the help of technology, information and other auxiliary means, rather than relying on others as their "eyes" or "mouths"

　　At present, the research on information accessibility is mainly based on helping four groups to overcome obstacles: visual impairment, hearing impairment, physical impairment and cognitive impairment, but the research is not limited to serving disabled groups, but everyone.

　　According to the statistics of Tsinghua University Institute for Barrier-free Development, there are 85.02 million people with disabilities, 205 million elderly people and nearly 300 million people with low education (children and migrant workers) in China. The total population of nearly 600 million people has different degrees of information access barriers, accounting for nearly half of China’s total population.

　　Many public welfare activities for the visually impaired will take "You are My Eye" by blind singer Ricky as the background music. However, during the interview, the reporter of Xinhua Daily Telegraph found that many blind people were quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves by means of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth".

　　Yang Yongquan and his friends have developed a screen reading software called "Crossing the Crossing" together since ten years ago, which can be used by both the blind and the elderly who are dazzled. He told reporters: "Now when people talk about information accessibility, the first thing that comes to mind is the blind and the disabled, which makes this concept too narrow. In fact, the concept of information accessibility is very broad. Although it is more necessary for the blind, it applies to everyone. "

　　"Like barrier-free ramps, although they are designed for disabled people who use wheelchairs, healthy people who push strollers and shopping carts can also use them. Barrier-free ramps can provide convenience for everyone." For example, Zhang Kun said, "When you go to a foreign country where the language is not fluent, if the information accessibility is not good, you can’t identify municipal information such as public transportation through icons, then you will immediately become a member of the’ cognitive impairment’. At this time, do you still feel that information accessibility has nothing to do with yourself? "

　　He pointed out that everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. In particular, many countries and regions are facing the problem of aging, which will inevitably increase the social cost of providing for the aged. However, if the self-care ability of the elderly can be improved through the construction of information accessibility, the social cost of providing for the aged will be effectively reduced.

　　More than ten years ago, an old man asked Zhang Kun to help him buy a computer. The request was very strange: it was mainly used for watching movies and listening to music, so it had to have pictures and sound, but it didn’t need to be able to surf the Internet, CD-ROM drive or keyboard. Zhang Kun said that he didn’t have this kind of computer and didn’t buy it for him.

　　Ten years later, when tablet computers such as iPad went on the market, he realized that this was what the old man wanted. "So meeting the special requirements of disabled groups is actually the trend and direction of future scientific and technological development."

　　"When products and services are continuously optimized for information accessibility, healthy people can also enjoy convenience. People want to operate more simply and lazily. " Li Weixing, vice president of Xiaomi MIUI Department, believes that "for this purpose, there is not much difference between disabled groups and healthy people, and the boundaries will become more and more blurred."

　　A product manager of Xiaomi wrote on his blog: "Let everyone enjoy the fun of science and technology" put forward by Xiaomi is not an empty slogan. We need to fully consider the use of different people in product design so that anyone can use our products smoothly. " Therefore, in his view, optimizing products to support information accessibility is by no means doing good or even giving alms to any group, but just "being responsible for the products designed by yourself".

　　Huang Qing, chairman of the Committee for Information Accessibility in internet society of china, stressed that at present, China is moving from a cyber power to a cyber power, and in order to truly benefit the 1.3 billion people in China, it is necessary to ensure that all groups, such as the elderly and the disabled, have equal access to information, which should be the development direction pursued by a society where everyone benefits and information is equal. (Yin Pingping)

　　CCTV News:Before the Mid-Autumn Festival holiday and the "Eleventh" Golden Week, domestic scenic spots ushered in a wave of ticket price reduction. The National Development and Reform Commission recently revealed that as of August 29th, 314 scenic spots had reduced their prices or planned to reduce their prices, including 121 5A scenic spots and 155 4A scenic spots, which together accounted for nearly 90% of the total scenic spots with reduced prices. According to the statistics of the price reduction ratio, 30 scenic spots are open for free, 29 scenic spots are reduced by more than 30%, and 20%— 30% of 48.

　　Among the scenic spots that have been reduced in price, the peak season ticket price of Slender West Lake in Yangzhou has been reduced from 150 yuan to 100 yuan, the peak season ticket price of Huashan Scenic Area has been reduced from 180 yuan to 160 yuan, and the peak season ticket price of Laoshan Mountain in Qingdao has been reduced from 245 yuan to 180 yuan, which is not small. However, there are also many scenic spots whose price cuts are not obvious, ranging from 10 yuan to 20 yuan. (Click for details: before the 11th, the prices of these scenic spots will be reduced (attached list))

　　According to a survey conducted by the National Bureau of Statistics, 72.3% of the domestic scenic spot ticket prices are "too high" or "on the high side". The price reduction of scenic spots can be said to conform to public opinion, but from the perspective of the price reduction, most of the price drops are already more expensive scenic spots, and the fare is still around one or two hundred yuan after the price reduction. Can you reduce the price a little more?

　　The overall ticket price of scenic spotsstillThere is still room for decline.

　　As the holiday approaches, it is really exciting to hear such good news when everyone starts to make a strategy for travel.However, the price reduction of scenic spot tickets can actually be greater!

　　If you look at the data carefully, you will find that there are many scenic spots that symbolically reduce the ticket price by more than ten or twenty or thirty yuan. Compared with the entrance ticket price of hundreds of yuan or even two or three hundred yuan, this strength is not great, and it can only be said that it is better than nothing in alleviating the pressure on tourists’ travel budget. In addition, although the price of some tickets has dropped greatly, Laoshan Scenic Area still needs 180 yuan after the price reduction in 65 yuan, and Kanas still needs 195 yuan after the price reduction in 100 yuan. For travelers, although they are ready to get rich from poor families before departure, it is still a big expense for a family to buy hundreds of tickets. Even after the price reduction, the ticket prices of many scenic spots have just changed from "too high" to "too high" which is still above 100 yuan, and the overall high ticket prices have not fundamentally changed.

　　The reduction of "high fares" by tourists in famous scenic spots has restricted the growth of tourism consumption.

　　Tourists hope that the cheaper the tickets for scenic spots, the better. However, the operators hope that "relying on mountains to eat mountains and relying on water to draw water" can create more benefits by relying on scenic spots tickets. Originally, the ticket price should be the result of the game between the two markets. However, for a long time, many scenic spot operators thought that the scenic spot was a monopoly resource, and no one came to the door. Therefore, the operators mastered the dominance of pricing. Many places also regarded the scenic spot as a cash cow for fiscal revenue, and repeatedly raised the ticket price. As a result, the ticket prices of many scenic spots in China are on the high side, which has been criticized by the society. According to the survey of the National Bureau of Statistics, more than 70% of them think that the ticket prices of domestic scenic spots are "too high" and "too high".

　　The scenic spot should not be the private property of the place where it is located, but it has a public attribute.Setting a higher ticket price will inevitably shut out some tourists, ignoring the public nature of scenic spots and the basic needs of different classes of people.Even those tourists who can afford to pay higher tickets will choose to vote with their feet after more consideration, so that scenic spots with low cost performance can only do "one-shot business". Moreover, with the spread of word-of-mouth on social networks, it is becoming more and more difficult for such scenic spots to pursue short-term gains even to "buy and sell with one hammer", and the saying that "the poor are new to Matai and the rich are traveling at home" appears under this background. Many domestic tourists go far and near, and choose to go abroad for vacation and leisure. In recent years, the number of tourists in some famous scenic spots has also begun to decline, which fully shows that simple high ticket prices have become one of the bottlenecks affecting the further improvement of domestic tourism consumption income.

　　The development of tourism industry should not rely too much on "ticket economy"

　　To break this bottleneck, it is necessary for scenic spots to change their thinking, reform their operation mode, shift their eyes from "ticket economy" to "global tourism" and focus on long-term accounting. In this respect, there are some "conscience attractions" like Zhuyu. For example, tickets for the Forbidden City in Beijing have been maintained in 60 yuan for many years, and tickets for the West Lake in Hangzhou are simply free. The former’s cultural and creative products bring a lot of income, while the latter greatly enhances Hangzhou’s attractiveness as a tourist destination and becomes a booster for Hangzhou’s global tourism development.

　　Because of the different sources of funds for the operation and management of each scenic spot, the difficulty of diversified operation is also different, so it is probably unrealistic to demand all scenic spots with a one-size-fits-all "conscience fare" However, in the case that the growth of the ticket economy has been weak, from a long-term perspective,Counting big accounts and general ledger is the only way to go. Although the direct income will be reduced in the short term after the ticket price reduction in scenic spots, if the service upgrade is forced by lowering the ticket price, more tourists will be attracted to visit and the stay time will be prolonged, which will help to lengthen the industry chain, enhance the added value of tourism and enhance the comprehensive attraction of scenic spots and surrounding areas.For tourists, a greater price reduction or free tickets in scenic spots will help to fully release the demand for tourism consumption. To put it bluntly, if the service is done well, tourists will spend less money on tickets and more money on other consumption areas. Transferring money from the left pocket to the right pocket can not only enhance the reputation of the scenic spot, but also increase the comprehensive income of tourism. Why not?

　　Of course, it is the most direct and easy to collect tickets by sitting, and it takes brains to keep the service, and sometimes it is not easy. Innovative ideas are not so good! But what needs to be seen is that the competition for tourists is a global competition, and sooner or later, scenic spots need to improve their quality through services.

　　The price has dropped, and the tourist experience cannot be lowered.

　　Of course, the price reduction of tickets is likely to lead to an increase in the number of tourists. In recent years, some scenic spots have frequently heard the news that the "Golden Week" is crowded into "golden porridge". For example, it takes three or four hours to queue up on the cableway up and down the mountain. In the crowded and chaotic situation, the satisfaction of tourists in the scenic spot will continue to decline. In order to avoid this kind of situation, how to improve the management and balance the passenger flow and satisfaction while reducing the ticket price is a big test for the operation ability of the scenic spot. However, only after the test of large passenger flow can we maintain good service quality, can we really retain the hearts of tourists in the competition. The purpose of price reduction is to improve the quality. Let the price reduction force China to upgrade its tourism and embark on the road of high-quality development.

　　Wen Yi CCTV Review Special Contributor Wang Yahong

Recently, photos of Apple’s 16 Pro Max model have been circulated on the Internet. Compared with the iPhone 15 Pro Max, the body size of the iPhone 16 Pro Max is slightly enlarged, which confirms the previously rumored 6.9-inch display.

According to the current interest rate, iPhone 16 Pro Max will be one of the largest Pro Max models in Apple’s history. Compared with the 6.7-inch display of iPhone 15 Pro Max, this new mobile phone will bring a broader visual experience.

In addition, the battery capacity has also been significantly improved. According to related reports, the battery capacity of iPhone 16 Pro Max will reach 4,676 mAh, which is 5% higher than the previous generation. It is expected that the battery life of this mobile phone will be further improved.

At present, Apple claims that the iPhone 15 Pro Max can last for about 29 hours, so it can be predicted that the iPhone 16 Pro Max is likely to break through the 30-hour battery life record.

Finally, it is worth mentioning that netizen @ZONEofTECH shared this photo in the tweet and made a comparative analysis of the two mobile phones. I hope this series of new technologies can bring users a better experience.

　　　　　 CCTV News:Recently, many residents in Hongshan District, Wuhan reported that their residential area is too close to Qingling section of Yangsi Port Expressway, which was opened to traffic not long ago, and the noise of traffic has troubled the daily life of residents in the residential area. According to the address provided by residents, CCTV reporters came to Yuecheng Community in Fudi District to learn about the situation on the spot.

　　　　　　 Residents of Forte Yuecheng Community moved in in 2015. At present, among the 27 residential buildings in the community, more than a dozen high-rise residential buildings are less than 50 meters away from Qingling section of Yangsi Port Expressway. In order to resist the noise, the residents themselves have thought of some measures, but the effect is not obvious.

　　　　　　 Residents of the community: "Our balcony has been stopped since the expressway was opened to traffic. We have sealed all its windows, and you can obviously feel the sound when you open it."

　　　　　　 Reporter: "It’s very loud."

　　　　　　 Residents of the community: "Yes, the sound is very loud, and I basically dare not open it."

　　　　　　 Residents of the community: "This is the master bedroom. Because of the noise, both husband and wife can’t stand it. Later, we paid for a set of silent windows ourselves. We thought the effect was ok, but the effect was still not good. The noise was still very loud, which led to my wife and I not sleeping in this room now, so we crowded the children’s room with the children."

　　　　　　 Residents say that noise not only affects rest, but also affects health by closing the windows for a long time, which leads to poor air circulation. Zhao Xin speed skater, an associate professor in the School of Transportation, Wuhan University of Technology, is engaged in the research on the integration of ecological environment and transportation facilities in the city circle, and has been paying attention to the noise disturbing people in this community.

　　　　　　 Zhao Xin speed skater, an associate professor at the School of Transportation, Wuhan University of Technology, said: "The maximum instantaneous noise value I have measured now has reached 80 decibels, with an average of about 75 decibels."

　　　　　　 Reporter: "Has this value exceeded the standard?"

　　　　　　 Zhao Xin speed skater: "This definitely exceeds the standard. According to the official monitoring data provided by the environmental monitoring station, it adopts the national second-class regional standard, and the limit value is 60 decibels. Then we have now tested that the instantaneous value has reached about 75 decibels, so it has exceeded about 15 decibels. "

　　　　　 [Field] The existing noise control measures are not effective.

　　　　　　 According to the relevant provisions of the Law on the Prevention and Control of Environmental Noise Pollution in China, if the construction of expressways, urban viaducts and light rail roads passing through the existing areas where noise-sensitive buildings are concentrated may cause environmental noise pollution, noise barriers should be set up or other effective measures should be taken to control environmental noise pollution. So, has the urban expressway around the community taken such noise prevention measures?

　　　　　　 The reporter saw at the scene that in order to control noise pollution, the construction unit installed a 4-meter-high vertical sound barrier on the expressway to reduce the interference of noise generated by driving vehicles to nearby residents, but the effect was not satisfactory.

　　　　　　 Residential residents: "This vertical sound insulation screen has little effect on our high-rise, and you can hear that the noise is still very loud when you stand next to it, and even this vertical sound insulation screen only says that it has been repaired to the place directly below us, and there is no vertical sound insulation screen walking next to us, so the tire noise from a distance and the tire noise directly below are clearly transmitted."

　　　　　　 Zhao Xin speed skater, an associate professor at the School of Communications, Wuhan University of Technology, said: "The buildings here are generally relatively high, and its floors have basically reached more than 30 floors, so it is ineffective to use such a semi-closed sound insulation wall."

　　　　　　 In view of the noise problems reflected by residents, the personnel of Hongshan District Environmental Protection Monitoring Station in Wuhan City tested the noise situation. According to the test results, the distance between this expressway and the community is too close, which is the main reason for noise disturbing people at present. So, when the expressway was built, did the noise disturb people be taken into account for environmental assessment?

　　　　　　 Ming Lihong, researcher of the administrative examination and approval department of Wuhan Ecological Environment Bureau, said: "Our country’s evaluation law stipulates that the need to start construction should be reported to the original department for review within five years after the approval of the project EIA. Then the EIA of Wuchang section of the Second Ring Road was approved by the Environmental Protection Bureau in September 2010, and the construction of Wuchang section of the Second Ring Road was started in December 2010, so there is no legal requirement to report the EIA again. The Qingling section of Yangsi Port Expressway is a part of the Wuchang section of the Second Ring Road, and the overall EIA.

　　　　　 [Progress] Relevant departments will take measures to reduce noise pollution.

　　　　　　 According to the environmental protection department, the Qingling section of Yangsi Port Expressway, which started construction in 2018, belongs to the Wuchang section of the Second Ring Road, and the overall environmental assessment of the Wuchang section of the Second Ring Road was passed in 2010. However, when the environmental assessment was carried out, there were no dense residential areas on both sides of the expressway. Eight years later, a large number of high-rise houses were built here. What should we do about the noise problem caused by the urban expressway?

　　　　　　 Recently, the relevant departments in Wuhan said that they attach great importance to the problem of noise disturbing people and have come up with corresponding solutions.

　　　　　　 Hao Xijian, director of the Policy and Regulation Department of Wuhan Ecological Environment Bureau, said: "We will take two measures in the next step. First, as a regulatory authority, we will conduct further research with the main construction unit. For the viaduct, some vertical sound insulation screens have been built, and the effect of vertical sound insulation screens can not meet the requirements of surrounding residents. Therefore, we will further demonstrate with the construction unit the feasibility of building a fully enclosed sound insulation screen for the viaduct; Second, in view of the current situation of excessive noise, we have further demonstrated with urban construction, urban management and construction units to minimize the emission of noise pollution sources through road noise reduction and other measures. "

　　　　　　 At present, noise disturbing people is a common problem in large and medium-sized cities. In order to alleviate traffic congestion, viaducts and expressways have sprung up everywhere, but in order to save land costs, some roads are also close to residential areas, which makes the phenomenon of noise disturbing people particularly prominent. Experts believe that the planning stage should be "prepared for a rainy day".

　　　　　　 Zhao Xin speed skater, an associate professor at the School of Transportation, Wuhan University of Technology, said: "Attention should be paid to the problem of noise disturbing people in the planning stage, and various sound insulation facilities should be taken into account in the planning and design stage. The second level is that in the land planning stage, we should consider the red lines of traffic land and residential land and the relationship between them, and leave a reasonable distance from the planning level to minimize the impact of noise on residents. "

　　　　　　　　Event review:On March 23rd, Holdings Limited released the 2020 annual performance conference. At the meeting, in addition to the regular disclosure of revenue, profit and sales volume, the company also solemnly announced the establishment of the extreme brand, which will create a brand-new intelligent pure electric vehicle focusing on the high-end market.

　　　　　　　　Details decoding:

　　　　　　　　The brand is jointly invested by Geely Automobile Group and Geely Holding Group (including employee investment platform and user rights platform), of which Geely Automobile holds 51% and Geely Holding Group holds 49%. The new company plans to inject RMB 2 billion in cash, with Chairman of the Board of Directors and An Conghui as CEO.

　　　　　　　　The registered place of the joint venture company is in the British Cayman Islands. In response, Li Donghui, CEO of Geely Holding Group, said that the company will seek overseas listing in the future, and the current equity design is also to maintain flexibility for introducing strategic investors.

Previously exposed brand LOGO

　　　　　　　　Why release a brand new brand at this time? Because in this year of 2021, Geely will enter the era of "4.0 comprehensive architecture system to build cars", and the establishment of Extreme Krypton Automobile is an important expression of this strategy. All the achievements and accumulation in the fields of intelligent interconnection, safe travel, new energy and autonomous driving may be concentrated in this brand new brand.

　　　　　　　　At the product level that everyone is most concerned about, according to the official, the first model of Extreme Krypton is based on the vast intelligent architecture of SEA, and will be booked and delivered in the fourth quarter of this year.

ZERO

　　　　　　　　In the next five years, Krypton plans to introduce at least one brand-new product to the market every year. If Kykrypton is successfully listed in the overseas capital market, it will provide it with new financing channels, thus supporting the investment source of Kykrypton and even Geely Automobile in the future transformation.

　　　　　　　　It is also worth mentioning that Geely reiterated the Blue Plan and proposed the Blue Action II based on the Blue Action I proposed in 2015. The former focuses on expanding the share of energy-saving and new energy vehicles, which is still borne by Geely Automobile Group; The latter focuses on intelligent pure electric vehicles and will actively participate in the competition in this market, which is also the extremely historical mission.

　　　　　　　　Event review:On March 26th, according to people familiar with the matter, Xiaomi was discussing the use of one of the factories in China to produce its own brand of electric vehicles. In this regard, Xiaomi Company said in response to media verification: Everything is subject to the announcement. Automobile-related staff also said that the exact news has not been obtained yet, and all news will be subject to the announcement.

　　　　　　　　Details decoding:

　　　　　　　　Xiaomi has been rumored to build a car for a long time, but there has never been a real hammer. But in fact, Xiaomi’s response to the rumors of building a car is a very interesting thing.

　　　　　　　　Last year, Xu Jieyun, deputy director of the General Office of Xiaomi Group, firmly rumored at the Weibo: "Just master a principle, but everything that Xiaomi wants to build a car is fake news."

　　　　　　　　Time came to February 19 this year, and LatePost reported that Xiaomi had decided to build a car and regarded it as a strategic decision, but the specific form and path have not yet been determined, and there may still be variables. Even a person familiar with the matter pointed out that Xiaomi’s car will be led by Lei Jun, the founder of Xiaomi Group.

　　　　　　　　On February 21st, Xiaomi Group issued an announcement entitled "Clarifying the Report on Entering the Electric Vehicle Industry" on the Hong Kong Stock Exchange, officially responding to the rumors of building cars. The original announcement shows: "The Group has noticed some recent media reports that the Group intends to enter the electric vehicle manufacturing industry. Xiaomi said that the group has been paying attention to the development of electric vehicle ecology and continuously evaluating and researching the situation of related industries. Xiaomi’s research on electric vehicle manufacturing business has not yet reached the formal project stage. "

Imaginary map of Xiaomi automobile

　　　　　　　　On March 24th, at the press conference after the release of Xiaomi’s annual results in 2020, Wang Xiang of Xiaomi Group responded to Xiaomi’s car-making. Wang Xiang said that the company has sent a report to the Hong Kong Stock Exchange. At present, there is no internal project for the production of electric vehicles. This is the information that can be disclosed at present.

　　　　　　　　Counting the recent "everything is subject to the announcement", it can be said that Xiaomi’s reaction to the rumors of building a car has become less and less strong. But even so, it can’t be proved that this is a certain thing. After all, Dyson said that he would build a car, but he didn’t make it later.

　　　　　　　　Event review:On March 24th, China executives announced at the Weibo that the price of Model Y on sale would be raised by RMB 8,000, which will take effect from now on, and the customers who have ordered it will not be affected by this price adjustment. Among them, the domestic long-life version rose from 339,900 to 347,900 yuan, and the high-performance version rose from 369,900 to 377,900 yuan.

　　　　　　　　Details decoding:

　　　　　　　　Previously, the continuous price reduction was called "leek harvester". However, this is Tesla’s first active price increase since it was made in China, which broke the iron law of only reducing prices but not increasing prices several times before.

　　　　　　　　The news of the price increase came unexpectedly, which made people unprepared. The relevant person in charge of Tesla said in response to this price increase that it was mainly affected by the rising production and manufacturing costs of the company.

　　　　　　　　As we all know, the power battery accounts for the largest proportion in the composition cost of electric vehicles, and the price of raw materials upstream of the power battery is currently rising.

　　　　　　　　According to CCTV Finance Network, as of March 12, the average price of domestic battery-grade lithium carbonate market was 83,500 yuan per ton, which increased by 6,000 yuan per ton in a week. Looking ahead, the price of battery-grade lithium carbonate has risen from 40 thousand yuan per ton in December last year to more than 80 thousand yuan per ton now, which is equivalent to doubling the price in four months, and it will be raised almost every other day.

　　　　　　　　Not only lithium carbonate, but also the prices of other lithium raw materials needed in lithium batteries continue to rise. Since January of this year, the price of lithium hydroxide has increased by 35%, that of Ferrous lithium phosphate has increased by nearly 20%, and that of cobalt in ternary lithium batteries has increased by more than 40%.

　　　　　　　　If the price increase of Model Y is due to the increase of production cost, then why didn’t the price increase share 75% parts with Model Y?

　　　　　　　　While the outside world was wondering, Tesla raised the price of some Tesla Model 3 models in official website on March 25th. According to official website data of Tesla USA, the prices of the standard battery life upgrade version and the long battery life full-drive version of Tesla Model 3 have been raised by $500, and the current prices are $37,990 and $46,990 respectively.

　　　　　　　　As for the domestic market, the relevant person in charge of Tesla China said that at present, Tesla has no price increase plan for other models sold in China, including the domestic Model 3.

　　　　　　　　Event review:On March 20th, at the China Development Forum, Musk, who participated in the event through remote video, gave an assurance that Tesla would never provide the US government with the data collected by its vehicles in China or other countries.

　　　　　　　　Details decoding:

　　　　　　　　On March 13th, Musk posted a message on Twitter that he would take back the trial rights of some car owners’ FSD beta version, because these car owners don’t like watching the road very much when turning on the autopilot function, which poses a safety hazard.

　　　　　　　　When the tweet was sent, there was something wrong with the user. On Twitter, I asked Musk if Tesla’s in-car camera could monitor the owner. Musk answered directly, yes! I never thought that this understated answer made Musk have to wipe his ass hard after a few days.

　　　　　　　　On March 19th, in China, far away from the other side of the Pacific Ocean, some troops posted a notice saying that after investigation and actual testing, Tesla brand cars were equipped with a series of technical devices that could expose the target position, such as omni-directional cameras and ultrasonic sensors. In order to ensure the absolute safety of military secrets, Tesla was forbidden to enter the relevant areas.

　　　　　　　　In this regard, Tesla China immediately clarified that all Tesla vehicles in the China market did not turn on the in-car camera, and did not involve the test of FSD Beta.

　　　　　　　　Then, as the boss of the company, Musk couldn’t sit still. When talking about artificial intelligence and data security at the China Development Forum meeting held on March 20, he took the opportunity to make the above commitments. Obviously, Musk is worried that more units will join the ban on Tesla according to the actual situation, which will have a vital and irresistible impact on Tesla’s brand strategy.

　　　　　　　　Facts have proved that Musk’s worries are not superfluous. According to online news, some local police stations have asked Tesla owners to drive to designated places for inspection, and some military hospitals have posted notices prohibiting Tesla from entering.

　　　　　　　　Event review:On March 25, the official announced that due to the shortage of supply, Tank 300 suspended the notice of receiving orders. From 24: 00 on March 28, 2021, WEY APP will suspend receiving new orders.

　　　　　　　　Details decoding:

　　　　　　　　According to the statement, as the average daily order of tanks has remained high for 300 days, the monthly order volume has continuously exceeded 10,000 units. Due to excessive accumulated orders, the waiting period for delivery of many tank vehicles has reached more than three months.

　　　　　　　　In order to fundamentally solve the problem of long waiting period and provide a better car buying experience, the government decided to "stop production and upgrade" the factory to provide guarantee for subsequent production increase.

　　　　　　　　After the transformation, more than 50 production line robots will be added to improve the production rhythm and break through the bottleneck of production capacity. The "production stoppage and upgrading" is expected to start from March 29th, and the production line transformation and commissioning is expected to be completed on April 10th.

　　　　　　　　In addition, Wei Jianjun, Chairman of Great Wall Motor, said at an industrial forum on March 21st that WEY’s tank series will develop as an independent brand, becoming the fifth independent brand of Great Wall Group after WEY and Cannon, and this brand mainly focuses on off-road vehicles. Previously, the new brand LOGO has been announced.

　

　　According to the three journals mentioned by the paper agency, the publication of manuscripts is a normal process, and there is no "green channel".

　　It is claimed that it can publish papers in the top academic journals in China for 30,000 yuan, and it has internal relations. Such an "intermediary" is actually a medical company, and there is no business related to the publication of papers. An unannounced investigation by Beijing Youth Daily reporter found that on all platforms, the industrial chain of paper writing and forwarding, which is difficult to distinguish between true and false, did not lose its "business opportunity" because it was explicitly prohibited, but existed in a more subtle way. However, the staff of several well-known domestic journals all said that there is no need to rely on relationships or spend money to buy pages to send papers. If someone is fooled, they can call the police immediately.

　　find

　　Paper published "green channel"

　　30,000 yuan each can be expedited.

　　"If you are worried about writing, worrying about returning and revising your paper again and again, we can provide guidance for your paper and hurry up ‘ Green channel ’ , so that your writing will be 100% employed … …” A few days ago, the staff of the editorial department of a domestic journal received an advertisement email to send papers, and the other party said that they could help publish papers in well-known academic journals in China.

　　In response to the staff member’s news, the reporter of Beiqing Daily contacted his staff member "Teacher Li" on the 15th according to the communication method provided by the advertisement, and claimed to be a teacher in a university, and needed to publish a paper on psychology in a core journal.

　　"Miss Li" said that she joined the company a few months ago, but it has been several years since the company published its papers, and it can be arranged to publish papers in cooperative journals as needed. At present, China Journal of Clinical Psychology, Psychological Development and Education, Journal of Psychology, etc., all of which are signed by the company and the author to ensure that they can be hired and published. After the first review of the articles, if there are no major problems, it usually takes one to three months.

　　"The Journal of Psychology will be published normally in the second half of next year, and it will take at least six months for the manuscript to be directly submitted to official website for review. We have channels here and can handle it urgently." "Miss Li" said that her company only charged a small part of the recommendation fee, and most of the other fees were paid to the journal editor. The purpose of this was to ensure that the paper could be published in the designated journal and the designated month.

　　When talking about the specific amount of fees, "Teacher Li" said that the price of publishing a paper is 30,000 yuan. "General agents can’t operate. Our family has this kind of top-down cooperation, 100% package is published, and the formal process is followed. official website can check it." She said that because of the cooperative relationship, journals will reserve some pages for their companies to ensure the publication of the relationship draft.

　　survey

　　Intermediary is a medical company.

　　No business related to paper publishing.

　　The reporter of Beiqing Daily noticed from the transfer method sent by "Teacher Li" that the account name of the collection account is a unit named "Beijing Hongyi Medical Research Co., Ltd.". The reporter of Beiqing Daily searched for the name of the company in Tianyanchang and found that the company was established on April 19, 2017, and its business scope was displayed as "medical research; Health consultation; Economic and trade consultation; Data processing; Technology extension service; Sales of medical devices and electronic products ",there is no business related to the paper at all.

　　On the 17th, the reporter of Beiqing Daily met with Mr. Li near the Caofang subway station in Chaoyang District. After a woman in her thirties appeared, she once again said that she would definitely be able to send the paper, and said that many people who published the paper could let others pay for it because of their "way".

　　"If you can reimburse us, we can also issue an invoice, so we don’t have to pay for it ourselves." "Miss Li" said that her company is located in a building in Daxing District. The boss and the editors of those periodicals are relatives and friends. As long as there is nothing wrong with the data in the paper, everything else can be revised later. If the paper can’t be published because of its poor level, the company can still refund the money.

　　verify

　　None of the three journals cooperated with it.

　　Only normal process submissions are accepted.

　　Tens of thousands of dollars can publish papers in well-known academic journals in China. Is it true or not? "Our own publications, what kind of control procedures are known to everyone, it is impossible to publish papers that do not meet the requirements." The journal staff member who received the advertisement email told the reporter of Beiqing Daily that publishing a paper requires multiple procedures such as preliminary review, external review and second review. Even if someone knows the editor, it is impossible to send unqualified papers in the journal.

　　In addition, the reporter of Beiqing Daily checked with China Journal of Clinical Psychology, Psychological Development and Education and Journal of Psychology mentioned by Teacher Li.

　　On the 18th, the reporter of Beiqing Daily contacted the China Journal of Clinical Psychology, and a staff member on duty said that the editorial department would not cooperate with any social organization to solicit papers and make manuscripts, etc. "We only accept the author’s normal online submission procedures, and do not accept manuscripts and recommended articles, as long as it is said that there is ‘ Green channel ’ And let you pay, don’t believe it. "

　　The staff also introduced that there was a solemn statement on the website of China Journal of Clinical Psychology, informing everyone that someone asked the author to pay the publishing fee and other fees under the guise of opening a branch in Beijing, all of which were similar scams. I hope everyone will not be fooled.

　　A staff member of the Journal of Psychology also told the reporter of Beiqing Daily that it is impossible for the Journal of Psychology to cooperate with any institution or individual in the society, and its review process strictly implements the "three-review system". Only manuscripts approved by the editorial department, responsible editorial board, reviewers and editor-in-chief can be published, without exception.

　　A staff member of Psychological Development and Education also said that as a well-known journal in China, the editorial department has been revising and reviewing a paper several times according to the submission procedure, and it usually takes about half a year to complete the review of a paper. There is no such thing as "green channel" at all.

　　As for the cost, the staff of the three journals all said that in order to maintain the operating cost of the editorial department, they would charge the author a publishing fee of no more than 3,000 yuan, and there would be no other fees.

　　expand

　　On behalf of the papers flooded the major platforms.

　　"Being fooled after paying money" happens frequently.

　　The reporter of Beiqing Daily found that businesses related to writing or forwarding papers can be easily found by inputting related words such as "writing papers" and "papers" on platforms such as Weibo, Taobao, QQ and WeChat.

　　In the advertisements of these businesses, words such as "award", "evaluation of professional titles" and "core papers" are often emphasized. A Weibo user nicknamed "Ferry Paper Writing Agency" even wrote in his profile: "Paper Writing Agency, operating in good faith for 5 years, serving more than 4,000 students."

　　Xiao Yang, a master’s graduate, told the reporter of Beiqing Daily that he posted a Weibo with "topic selection" and "thesis" on July 1st, and then people continued to comment "Do you have any papers to publish?" under this Weibo.

　　As a gray area and even suspected of illegal and criminal behavior, the paper is mixed with a lot of scams and traps. The reporter of Beiqing Daily found that on the major platforms, the industrial chain of papers that are difficult to distinguish between true and false has not lost its "business opportunities" because of explicit prohibition, but exists in a more subtle way. At the same time, the media has repeatedly exposed various cases of being cheated after paying money.

　　Taobao has a shop named "HowNet Journal Center", and the company name in the column of merchant qualification is "tianqiao district Pingwen Daily Store". After the reporter of Beiqing Daily asked, the other party sent a paragraph saying, "Taobao prohibits services such as periodical submission, paper writing, polishing, and revision. If you have any questions, add WeChat." After adding WeChat, the reporter of Beiqing Daily found that, similar to the routine of most merchants, the merchant also required to pay the deposit first and then the final payment, indicating that it could be hired in about a week.

　　Text/reporter Dong Zhenjie Intern Yang Yanfan

　　Coordinator/Sun Huili

1905 movie network news On November 29th, the suspense film starring "007" daniel craig and "Captain America" Chris Evans was officially released. Posters are also exposed.Reveal a lot of frightening details in the case: behind a broken coffee cup is a group of sharp swords, and a mysterious portrait of a rich man on the wall is poked by a dagger. The amazing truth is hidden in these patterns.

Aspect 1: 007 Captain America laughs and fits.

"007" and "America Team" are combined in the film, and become subversive characters in the manor murder. Daniel craig becomes a detective, and Chris Evans plays a dude. There is also a humorous bickering of "Seven Beauty CP".

Aspect 2: Excellent reputation is recommended by authoritative media.

"A Sword Drawn from its Sheath" has been shown by Toronto Film Festival and London Film Festival, with 96% freshness of rotten tomatoes, 96% popcorn index, and metascore score of 84.Douban scored a rare high score of 8.6.It was rated as the top ten movies of 2019 by Time Magazine.

Aspect 3: Hollywood dream lineup is on the same stage.

The film has a luxurious Hollywood star lineup. The heroine ana de armas (), the powerful actor michael shannon (), the "queen of horror movies" Jamie Lee Curtis ("Moonlight Panic"), Toni Collette (), christopher plummer () and many others are competing on the same stage.

Aspect 4: The director grinds a sword for ten years and has excellent quality.

Director rian johnson has directed Star Wars: The Last Jedi Knight and high-scoring crime plays, and has won 21 international awards and 36 awards nominations. He is a director, a screenwriter and a producer in The Sword Out of the Sheath, and the script has been conceived for more than ten years.

Aspect 5: New suspense with unique perspective

After many revisions, the film story finally broke through the classic reasoning form represented by agatha christie, and integrated the elements of "murder in the villa" with the current social background, creating a new suspense type with a unique perspective. meanwhileWhile the director is horrified, he also incorporates comedy elements and subverts traditional routines.

Aspect 6: Exquisite style like retro oil painting

The story of "A Sword Drawn from its Sheath" takes place in a rich manor in the United States, with a strong classical meaning, and the whole film is full of retro oil painting texture. The music of violin and piano is classic and sweet, which brings the audience beautiful enjoyment in addition to the intense detection of the plot.　

Aspect 7: Reverse and then reverse suspense.

"A Sword Out of the Sheath" promotes the plot from different perspectives, and the case is constantly reversed with the change of the narrator’s position. The biggest feature of the film is the real immersion, as if personally participating in a "script killing" from the perspective of God.

Aspect 8: Arousing the true feelings of modern audiences.

The film has a strong sense of reality. Through the detective’s shell, it discusses the current social problems such as immigration, class, wealth and distribution mechanism. This is also the difference between "A Sword Out of the Sheath" and other ordinary suspense movies.Can cause the audience to discuss and praise.　

Aspect 9: massive details n brush value back to the fare

Every detail, prop and dialogue in the film hides the details that reveal the truth. The coffee cups that keep appearing, the baseball that is picked up, and the strange portrait hanging on the wall … … What these images indicate is difficult to be clear at a glance after a brush.

It is reported that the current "Sword Out of the Sheath" has been released in North America. rootaccording toVanity Fair(Variety magazine predicts that the box office in the first week will exceed 40 million US dollars.

Jeremy IronsandMatthias Schoenaerts

1905 movie network news The spy war movie starring "big cousin" jennifer lawrence welcomes two powerful actors — — Jeremy Irons and matthias schoenaerts have confirmed their joining.

　

Adapted from Jason Matthews’ novel of the same name, The Red Sparrow tells the story of a contemporary Russian beauty spy, Dominika Egorova, who was reluctantly trained as a "sparrow" by the KGB, and then sent to seduce a CIA agent, Nathaniel Nash, in order to obtain a list of American spies who penetrated into Russia.

　

It is reported that The Red Sparrow will be directed by Francis Lawrence, the second and third director of the series, and the script will be written by Justin Haythe. Jennifer lawrence will play Egorova, a Russian female agent, and joel edgerton has previously confirmed to join, and her role is unknown.

　

Matthias schoenaerts and Jeremy Irons have been seeing each other recently. Sunell has done well in tom hopper’s film, and will co-star in the Netflix film Soul of the Night with robert redford and jane fonda in the near future. In appearance, Sunell is somewhat similar to Putin. Perhaps Sunell’s role in The Red Sparrow is the Russian president.

　

British actor Jeremy Irons’s recent films are all big productions, and the one with Michael Fassbender will be released at the end of the year, and Alfred, the Batman butler in DC comics played by him, will appear in the film.

　

The Red Sparrow will be released in the United States on November 10th, 2017.