Last week, China Business News published the 2016 Star Business Value List, including many sports stars such as Ning Zetao. However, this list only lists the commercial value of sports stars, and does not give the prices of their commercial endorsements, activities and reality shows. This article reveals the commercial prices of many big-name sports stars exclusively for you.

Fu Yuanhui is not as expensive as you think.

The most popular sports star in Rio Olympic Games is Fu Yuanhui. Fu Yuanhui’s performance is not outstanding, only won a bronze medal. However, in an interview with CCTV, her frank and lovely words and deeds suddenly exploded on the Internet. "The Wild Girl" instantly exploded the circle of friends and Weibo.

She is a online celebrity born of the times, not recognized by the public because of her achievements or face value. She shot to fame in a rocket, but it was not a flash in the pan. Before the end of the Olympic Games, she conducted a live webcast on the live broadcast platform, which further promoted her popularity. Even foreign media reported this moving emoticon pack, and many foreign athletes asked her to take a group photo. Even she was surprised and thought that she had enjoyed the treatment of an Olympic champion.

It’s been almost half a year since the Olympic Games, and she is still a red man in the eyes of the public, and has also become the object of chasing by businesses. Reality shows, business endorsements, and business activities are pouring in.

Fu Yuanhui’s father acted as her agent more often, publicly saying that Fu Yuanhui had rejected tens of millions of business endorsements. I don’t think father fu is talking nonsense. It is an important reason that the Fu family is not so short of money, and they look at money lightly. In addition, rejecting this tens of millions of endorsements may also be related to the image and reputation of the business.

Fu Yuanhui is not out of touch, and the commercial price is not too high. She once participated in the recording of two programs of "King of Cross-border Comedy" on Beijing TV, which will add up to at least one million. In addition, there are other TV programs that I hope to invite Fu Yuanhui to participate in, and also offer her a million-level appearance fee.

Fu dad thought the price was acceptable, but declined. The more important reason is that Fu Yuanhui was training in Yunnan at that time, preparing for the Asian Championship, and the schedule was not suitable. If the schedule is suitable, Fu Yuanhui’s expenses for participating in commercial activities or reality shows should be around 600,000-1.2 million, and the endorsement expenses are estimated to be around several million.

Reality show 600,000-1.2 million　

Commercial activities 800,000-1.5 million　

The endorsement price is 6 million to 10 million.

Lin Dan dived sharply because of the commercial value of the derailment gate.

Among male athletes in China, Lin Dan has great commercial value and influence. Before the Rio Olympic Games, his commercial value was even higher than that of Yao Ming, ranking first among male athletes in China.

At least for a long time, Yao Ming, Liu Xiang and Lin Dan were considered as the biggest IP among China male athletes. After the London Olympic Games, Yao Ming and Liu Xiang both retired, and their commercial value was greatly reduced. Sun Yang was unable to take over due to negative news, and Lin Dan held the position of "First Brother".

Moreover, badminton has a very strong user base in China, mainly white-collar workers, and is favored by high-end brands. The prices of commercial activities in Chen Long have soared to around 800,000, and it is not surprising that the price of lindane is in the millions. As early as the London Olympic Games cycle, the price of Lindane’s commercial activities fluctuated around 600-100 million. During the Rio Olympic Games cycle, although he was in a state of recuperation for a long time, it did not affect the promotion of his commercial value.

Commercial value soared after Chen Long Olympic Games.

During this period of cultivation, Lin Dan can actually choose to retire temporarily and come back one or two years before the Rio Olympic Games. However, as soon as the athletes retired, the commercial value immediately declined significantly. This is also the reason why many athletes do not retire easily. Wang Meng, the champion of the Winter Olympics, has not retired now, and it is estimated that there are also considerations in this regard.

At the Rio Olympics, Lin Dan failed to achieve the triple crown. It is generally believed that his chances of sticking to the Tokyo Olympics are slim, but he has not retired. In addition to the pursuit of sportsmanship, commercial value is also a factor he considers. After all, Lin Dan has also set up Lin Dan International Sports Management (Beijing) Co., Ltd. to handle personal brokerage affairs.

The achievement of Rio Olympic Games will not affect its historical position, but it will have some influence on its commercial value. What’s more, Lin Dan’s derailment was revealed, which not only plunged his commercial value, but also drastically reduced the number of his business endorsements, activities and reality shows.

Lin Dan’s clever handling of crisis public relations after the derailment has given him a lot of points, but reality shows and commercial endorsements are very taboo for athletes to be entangled in negative news and need to consider the public’s feelings. Not surprisingly, Lin Dan may not be able to gain anything in this respect. After the London Olympic Games, Sun Yang has approached the position of "the first brother" in China sports, but his image has been greatly damaged because of the contradiction with his former teacher Zhu Zhigen and the "driver’s license" incident. He was once the ace of extraordinary sports, but he didn’t have any endorsement and commercial activities for a relatively long time.

With Lin Dan’s influence, he will still be invited to many business activities. However, the price will drop sharply, even not excluding falling to the million level.

Reality show 1 million-2 million　

Commercial activities 1.2 million-3 million　　

The endorsement price is 4 million to 8 million.　

Who has higher commercial value, ZhangJike or Malone?

Online celebrity in Rio Olympic Games, except Fu Yuanhui, belongs to China table tennis team. Of course, among the online celebrity of China table tennis team, Malone and ZhangJike are the two with the most commercial value. But which of them has higher commercial value?

In terms of achievements, both of them are Olympic champions, with good image and temperament, and have millions of loyal fans. If Malone is more popular in terms of performance, he beat ZhangJike to become the champion of the new Olympic men’s singles.

The commercial activities and endorsement prices of the two people are also in the millions. However, ZhangJike will be more valuable than Malone. In the 2016 star business value ranking published by China Business News Weekly, ZhangJike ranked 52nd, while Malone ranked 97th.

Why is this? There is no difference in their grades, and Malone is even better. But ZhangJike’s personality is more flamboyant, and Malone is relatively calm. ZhangJike’s personality is not only liked by female fans, but also favored by male fans. Malone is known as the "darling dragon" and is obviously the favorite of female fans.

The quality of fans will have a direct impact on business value, and ZhangJike has a larger fan base and a wider audience. It is not surprising that ZhangJike’s commercial value is higher than Malone’s.

There is another reason. Although ZhangJike has not announced his retirement, it is recognized that he will no longer be a key player in the next Olympic cycle. Malone is in his prime and will continue to shoulder heavy responsibilities in the future. The quiet change of identity will give ZhangJike more freedom to participate in business activities.

ZhangJike　

Reality show 500 thousand-1 million　

Commercial activities 800,000-1.2 million.　

The endorsement price is 5 million to 8 million.

Ma Long

Reality show 400,000-800,000 commercial activities 600,000-1 million endorsement price 4 million-7.2 million.　

Ning Zetao’s business value has dropped? You’re wrong.

After the Rio Olympic Games, Ning Zetao somewhat disappeared. The broadcast of the documentary "Turning Point" made Ning Zetao make headlines again. However, the news that he was torn up with the swimming center actually damaged his image.

Before June, Ning Zetao was a super IP in China sports. Good image and temperament, with countless fans, especially female fans. At the same time, he is not a vase. The gold medal winner of men’s 100m freestyle in Kazan World Championships, though not as good as Sun Yang, made history for China’s swimming.

It is reasonable for his contract with Yili to reach tens of millions. It was this commercial endorsement that made Ning Zetao jump into the abyss of perdition. Since June, he has launched a tearing war with the swimming center because of his endorsement of Yili.

This undoubtedly affected Ning Zetao’s preparations, causing him to lose 8 Jin of muscle, and his performance in Rio Olympic Games was not satisfactory. After returning to China, he basically disappeared, and there was news of retirement. If it weren’t for the documentary "Turning Point", he would have disappeared for a longer time.

Normally, athletes’ achievements in the Olympic Games are in a mess, and they are plagued by negative factors. They are about to retire, and their commercial value is almost zero. But Ning Zetao is not an ordinary person. He is not a normal star in China’s sports system, but he has become an "explosion" in sports because of his face value and achievements.

The significance of this "explosion" is that it attracts millions or even tens of millions of diehard fans. The reason why these fans pay attention to Ning Zetao is not only because of his achievements, but also because of his attractiveness.

At the Rio Olympics, his performance was not satisfactory, but his face value did not decline. Moreover, he has been treated like a swimming center and has become a vulnerable group. At this time, female fans will stand by him more firmly and never give up.

In the entertainment circle, the reason why stars become stars is often not because of their acting skills or works. In other words, as long as there are fans, the status of stars will not be shaken. Obviously, in this era, Ning Zetao is not a pure sports star, but an entertainment star.

The commercial value of Ning Zetao has not declined, and may even increase. Because things are scarce, Ning Zetao took the initiative to escape, further pushing up his commercial price. In 2016, Ning Zetao ranked 29th, second only to Li Na, ranking first among male athletes.

At present, I have also been approached by a reality show, hoping that I would invite Ning Zetao to attend on my behalf. When asked about the price, the other party’s reply was "the price is easy to say". By the standards of the entertainment circle, the commercial value of Ning Zetao really hasn’t dropped at all.

Reality show 800,000-1.2 million　

Business activities 1 million-1.5 million　

The endorsement price is 7 million to 10 million.　

Dong Li and Sun Wei have great potential for atypical sports stars.

In Rio Olympic Games, the performance of China fencing team was dismal. As a result and drop-dead gorgeous, Thunder failed to continue the glory of London Olympic Games. However, for China fencing, it is not without gains. They have gained two online celebrity stars, Dong Li and Sun Wei.

Under the background of sports in China, Dong Li and Sun Wei are definitely special cases. Ning Zetao and Fu Yuanhui’s popularity is not entirely due to their face value or personality. Their achievements are absolutely first-class. Ning Zetao is the multi-gold king of Incheon Asian Games, beating the Japanese in the short-distance freestyle. At the Kazan World Championships, he became the first Asian to board the highest podium in the men’s 100-meter trapeze competition. Such achievements are not brilliant.

Fu Yuanhui only won a bronze medal at the Rio Olympics, but she is also a world champion. At the Kazan World Championships, she was the champion of the women’s 50m backstroke and the gold medal winner of the women’s 4x100m medley relay.

Dong Li and Sun Weike didn’t get a good result. "Brother Leg" Sun Wei won the bronze medal in Incheon Asian Games, and Dong Li won the third place in a national competition. However, because of their handsome appearance and temperament, they began to harvest fans before and after the Olympic Games. After going to Happy Camp, they became familiar to the outside world.

Sun Wei (left) and Dong Li (right)

Dong Li then participated in the recording of "Where’s Dad Going", which pushed his heat to the boiling point. It can be said that they are the stars jointly launched by the entertainment circle and social media.

However, because Dong Li and Alalei formed a "father-daughter CP" in Where’s Dad Going, was questioned by the outside world. Such criticism is very understandable, but it does not affect Dong Li’s attention. After all, his fans are teenage girls.

Dong Li and Alalei "Father and Daughter"

We should be tolerant of the emergence of Dong Li and Sun Wei. Times are changing, and the ways in which sports stars emerge are becoming diversified. They can have a positive impact on the promotion of fencing. It is also a blessing to have two more handsome male stars in this era.

At present, the price of their business activities is not so high, ranging from 100,000 to several hundred thousand, but it can be expected that their business value will continue to rise in the future. Commercial endorsements and reality shows will also follow.

Li Dong　

Reality show 200,000-500,000

Commercial activities: 300,000-1 million.　

The endorsement price is 3 million to 6 million.

Sun Wei reality show 100,000-300,000　

Commercial activities 150,000-400,000　

The endorsement price is 600,000-1 million.

　　Xinhua News Agency, Beijing, August 6 (Reporter Wang Yitao, Gao Rui) "The training effectively demonstrated the high fighting will and excellent fighting ability of the people’s army, indicating that our army is fully determined and capable of safeguarding the reunification of the motherland and defending national sovereignty and territorial integrity." In view of the fact that the Eastern Theater of the Chinese People’s Liberation Army organized troops to carry out unprecedented joint combat training in the sea and airspace around Taiwan Island, military experts said.

"The ability to fight and win battles has been greatly improved."

　　In the past few days, the troops in the war zone have moved at the command, dared to fight and win, and resolutely fulfilled the mission of safeguarding national sovereignty and territorial integrity. Meng Xiangqing, a professor at National Defense University, believes that the results of this joint training show that our army’s ability to fight and win battles has been greatly improved.

　　First, it shows that the joint combat capability supported by our army’s large system has been greatly improved. This training, multi-service and multi-regional joint operations, tested the actual combat capabilities of theater troops under the support of the system, such as joint perception, joint accusation, joint killing and joint support, and showed the latest achievements in national defense and military reform. "This is the first time that our army has organized a joint air and sea training around the entire island. The actual combat background is very strong, which fully reflects that the joint combat capability supported by our military system has been greatly improved." Meng Xiangqing said.

　　Second, it shows that our army’s ability to refuse to stop in the far field has been greatly improved. This is the first time that our army has set the shooting range on the east side of Taiwan Island.

　　Third, our army’s precision strike capability has also been greatly improved. On the 4th, a number of new long-range box rockets of the Army in the Eastern Theater launched long-range fire live-fire shooting in the Taiwan Province Strait, which accurately hit a specific area in the eastern part of the Taiwan Province Strait. Rocket forces in the Eastern Theater carried out multi-regional and multi-model often-guided fire assault on the scheduled sea area off the eastern coast of Taiwan Island, and all missiles hit the target accurately.

　　Meng Xiangqing said, this is the first time that our army has organized fire to shoot through the island with live ammunition, and it has crossed the densely deployed area of Patriot missiles on Taiwan Island, and accurately hit the target under the eyes of the US Aegis ship, which reflects that our army has solved the problem of being visible and accurate in the distant sea. "We have a very strong ability of constant guidance and penetration, and we are not afraid of you to stop it, and you can’t stop it."

　　Fourth, it shows that our army’s ability to build three-dimensional operations at sea and cooperate with each other in war zones has been greatly improved. This is the first time that our army has organized an aircraft carrier formation deterrence drill and built a three-dimensional combat system at sea. At the same time, the troops participating in this operation are mainly in the eastern theater, and the troops from other theaters also participated, which reflects that the coordination ability between our war zones has been greatly enhanced.

"The people’s army shows a high spirit."

　　The guns on the ground roared, the "dragon" at sea attacked, and the "sword" in the air was unsheathed. In this training, the brigade of the Army’s "Hero Gun Crossing the River", the air force’s "Wang Hai Brigade", "Du Fengrui Brigade" and the detachment of the Navy’s "Pioneer Boat at Sea" all participated in this training, showing their heroic spirit of daring to fight and winning.

　　Zhang Junshe, a researcher at the Naval Research Institute, said that the training showed our army’s high fighting will and strong fighting style, indicating that our officers and men have strong determination, firm will and strong ability to maintain peace and stability in the Taiwan Strait, maintain regional peace and stability, and smash all separatist plots.

　　At the missile launch site of the Rocket Force in the Eastern Theater, after receiving the launch order, if the commander is calm and calm, the officers and men are well-trained and dare to fight. The air force and naval air force in the eastern theater moved at the command and continuously dispatched various types of multi-type fighters to temper their combat capabilities; The navy in the eastern theater has been operating continuously, ready to deal with possible emergencies … … The vast number of officers and men have said that as long as the CPC Central Committee and the Central Military Commission give an order, they can ensure that they can come at the call, fight when they come, and win the war, and resolutely defend national sovereignty and territorial integrity.

　　"The people’s army has shown a high spirit and tenacious fighting will." Meng Xiangqing said.

"Intensify the provocation, and our counter-measures will be even more fierce."

　　"This training has selected six major areas around the island, which are wide in scope, close to the island, strong in strength and complete in elements, forming a surrounding trend for Taiwan Island and effectively shaping the strategic pattern of promoting reunification." Experts said.

　　At present, the one-China principle has become the general consensus of the international community, and adhering to the one-China principle is the basic norm of international relations. National reunification is the general trend, and the Taiwan Province issue will be solved with the great rejuvenation of the Chinese nation. Zhang Junshe believes that the basic principle of "peaceful reunification and one country, two systems" has not changed. As long as there is a glimmer of hope for peace, we must make 100% peace efforts.

　　The 1.4 billion people and the people’s army of China resolutely refuse to accept any delusion of the "Taiwan independence" forces and external interference forces. "As long as ‘ Taiwan independence ’ Take a step forward, as long as external interference forces intensify provocation, our counter-measures will be even more fierce. " Meng Xiangqing said that any wrong act that goes against the historical trend, attempts to make a fuss about the Taiwan Province issue and jeopardizes China’s sovereignty and territorial integrity is doomed to failure.

The new S7 in Zhijie is completely upgraded, aiming at the younger market.

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On November 16th, the 22nd Guangzhou International Automobile Exhibition officially opened, and a number of heavy-duty models appeared one after another.

HarmonyOS Zhixing booth also exhibited all the products, including the new S7 in Zhijie. As a model that has been opened for pre-sale, but has not been officially listed, the audience paid great attention to this car. Many exhibitors stayed by the car for a long time.

▲ The new S7 of Zhijie at the auto show.

Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, also said at the scene: "The new S7 in Zhijie will definitely sell well!"

More importantly, this car will soon be released together with Huawei Mate series mobile phones, which shows that HarmonyOS Zhixing attaches great importance to this car.

At the auto show, the car also made some detailed understanding of this car. Compared with the previous version, the new S7 in Zhijie has been comprehensively upgraded in four aspects: face value, comfort, performance and intelligence. The upgraded new S7 in Zhijie pays more attention to young people and young families.

So what are the new features of the new S7 in Zhijie? Let’s take a look together.

01.

Add a variety of car paint colors and interior upgrades.

In the current automobile market, Yan value is becoming one of the important criteria for young consumers to choose a car, and rich paint color is an important part of a car’s Yan value. Previously, Zhijie R7 provided six colors to choose from.

In an interview, Yu Chengdong said that users have more demands for the color matching and wheel hub style of Zhijie S7, so they consider adding some new color matching and wheel hub specifications to Zhijie S7 for consumers to choose.

At this auto show, the new S7 in Zhijie showed a variety of colors in one breath, such as the highly acclaimed phantom purple on the R7 in Zhijie, and the exclusive new color Biboqing.

▲ The new S7 of Zhijie in various colors is displayed at the auto show.

On the whole, the exclusive Biboqing of Zhijie New S7 is fresh in color, and the 19-inch double-five-spoke star-awned wheel hub with upgraded style has attracted the audience to stop and watch.

From the appearance, the new S7 in Zhijie has brought more choices in color, which is more in line with the individual needs of young consumers in car selection.

Of course, not only the external value, but also the new S7 in Zhijie has also brought an upgrade internally.

The cockpit of the new S7 in Zhijie has been upgraded with a one-color interior design, and the Max and Ultra versions also use microfiber suede on the ceiling, further enhancing the luxury of the interior.

▲ Zhijie New S7 Interior

The olive-shaped sports steering wheel has also been optimized and upgraded, and the shape has become bigger and rounder, which improves the grip. Together with the elevation of the navigation screen, the driving vision and instrument information are taken into account.

In terms of seats, all the new S7 in Zhijie adopt Siyun seats, and the material is upgraded to environmentally-friendly water-based plain leather, which is more skin-friendly. At the same time, the comfort foam thickness of the whole car seat is increased, which brings better support and further enhances the ride comfort of the whole car.

In terms of space, the storage space of the new S7 trunk in Zhijie has been increased to 66L, and the four-wheel drive model also has a trunk compartment, which can easily put down rackets, snowboards, folding tents, electric scooters and other items, and the practicality is further enhanced.

02.

Intelligent driving upgrades ADS 3.0 to support humanoid intelligent driving.

Intelligent driving is also a key factor for young people and young families to choose cars. The new S7 in Zhijie also brings the latest technology ADS 3.0 of Huawei in intelligent driving.

Huawei ADS 3.0 has upgraded the end-to-end architecture, and has the abilities of comprehensive perception of panoramic information, prediction of live behavior, human-like thinking and decision-making, etc., and realized the intelligent driving experience of "getting on the bus and stopping when getting off".

▲ Huawei ADS 3.0 architecture

It has a very good performance in NOA and automatic parking in the city, which has been verified in other models of HarmonyOS Zhixing, and basically ranks first in the industry.

In addition, the new S7 intelligent driver in Zhijie supports the roadside start function, which can provide a more convenient travel experience without taking over when stopping on the roadside in the middle, and parking in the parking space without guarding.

In the urban NCA(Navigation Cruise Assist) scene, the new S7 in Zhijie supports complex road conditions such as traffic around the island and turning around in narrow roads. Intelligent driving supports parking lots to open roads, open roads to parks, and parks to underground parking lots, which automatically pass through park gates, realizing the intelligent driving experience of "parking spaces to parking spaces".

Recently, the official of Zhijie has also announced that all models in Zhijie have OTA functions such as starting intelligent driving on the roadside, leaving the car and parking, etc. Naturally, they will not be absent from the new S7 in Zhijie, and enjoy the car at the same time.

▲ All models in Zhijie have OTA functions such as starting smart driving on the roadside.

Generally speaking, the new S7 in Zhijie can be said to be a step forward in the already advantageous intelligence.

03.

Huawei’s deep empowerment goes further for the young market.

Since April this year, the average transaction price of HarmonyOS Zhixing has been close to 400,000 yuan for several consecutive months. It can be said that HarmonyOS Zhixing has successfully established a high-end image.

At the same time, the high-end is mainly reflected in the technical ability, and many technologies brought by Huawei to the intellectual community, such as Rutuling platform, "Whale" 800V high-voltage battery platform and Huawei ADS 3.0, have further enhanced the high-end image of the intellectual community with technology.

Since its birth, Zhijie brand has been positioned as a high-end brand for young people and young families. The first model, Zhijie S7, has won the recognition of young consumers with its advantages in youthfulness and intelligence.

At present, the market of pure electric cars with a price of 200,000 to 300,000 can be described as fierce competition. The new S7 in Zhijie maintains the advantages in intelligence, and at the same time further enhances the appearance and interior to attract young consumers.

▲ Zhijie New S7

In addition, such advantages as richer color matching and microfiber suede ceiling, which are sought after by young consumers, have also become the "sword" for the new S7 in the intellectual world to further gain the market for young people and young families.

A few days ago, Yu Chengdong has announced that HarmonyOS Zhixing Zhijie R7 has delivered more than 10,000 units in 30 days, and it will definitely exceed 38,000 units, which makes people look forward to the performance of the new S7 in Zhijie.

Generally speaking, the new S7 in Zhijie has further optimized the market for young people and young families, and is expected to grab more shares in this market.

04.

Conclusion: HarmonyOS Zhixing Zhijie new S7 aims at the young market.

This time, the new S7 in Zhijie has been upgraded in many aspects, such as face value, interior and intelligent driving, which further enhances its comprehensive competitiveness in the 200,000-300,000 pure electric car market segment.

At present, the new S7 of Zhijie has been officially unveiled at Guangzhou International Automobile Exhibition, and has also entered 300+ stores in 83 cities across the country. If you are interested, you may wish to experience the brand-new upgrade of the new S7 of Zhijie offline.

We may wish to wait and see the market performance of the new S7 in Zhijie.

　　Xinhua News Agency, Beijing, September 29th (Reporter Lu Guoqiang) Beijing police launched the "110 Internet (mobile phone) alarm platform" APP on September 29th, which can accept reports of criminal and public security cases and clues of illegal crimes except emergencies. The platform will be put into trial operation on October 1st.

　　The person in charge of the service headquarters of the Beijing Public Security Bureau said that the alarm platform only accepts criminal and public security cases and clues of illegal crimes under the jurisdiction of the Beijing Public Security Bureau. When citizens call the police, they should leave a valid contact number, as well as ID number and address, etc., and truthfully fill in the police situation. The police promised to keep the personal information and information provided by the police strictly confidential.

　　110 police officers will receive real-time interactive calls for help, online answers, etc., and connect with the public security command and dispatch system in real time according to the police situation, and quickly transfer the police situation. The person in charge of the police also reminded that in case of emergency, you should call 110 directly.

　　The first phase of "110 Internet (mobile phone) alarm platform" will open functional modules such as "I want to call the police", "nearby police station", "frequently asked questions" and "personal center". As a supplementary channel of 110 telephone alarm, it can facilitate the alarm demand of the masses when it is not suitable to use the telephone to talk directly. When the masses call the police, they can upload pictures or video information directly, which is beneficial for the police to judge the situation on the spot, strengthen the preparation and improve the efficiency of police handling.

　　At the same time, the police said that those who deliberately lied to the police and disturbed the normal office order of public security organs would be investigated for legal responsibility according to law.