According to Weibo released by @ Ningbo, zhenhai district, Ningbo reported that 3 cases of COVID-19 were positive for nucleic acid. The contents of the notification are as follows:

　　At about 16:30 on December 5, 2021, I received a routine nucleic acid sampling test report from zhenhai district Longsai Medical Group, and a 1:10 mixed sampling test result was abnormal. After receiving the first inspection report, the municipal and district levels immediately responded and acted quickly. Ten sampling objects were observed in isolation at the first time, and professionals were organized to carry out epidemic verification, epidemiological investigation, and re-examination of single-tube specimens, and various epidemic prevention and control measures were implemented. At 20:30 on the 5th, the district CDC detected that one of them was positive for the initial screening, and the other nine were negative. Immediately, the samples of the infected person with the initial screening were rechecked and the results were positive. At the same time, four family members living with the initial screening positive infected person were urgently investigated and sampled. At 4:00 on the 6th, the nucleic acid test results were positive for two people, namely their mother and wife, and the nucleic acid test results for two children were negative.

　　At present, 3 cases of positive infection have been sent to designated hospitals for isolation treatment. The municipal party committee and the municipal government started the emergency response at the first time, organized the work of tracing the source, isolation and control, nucleic acid detection, etc., and carried out environmental sampling detection and disinfection of their activity sites, and implemented control measures for the corresponding areas. The follow-up situation will be announced to the public in a timely manner.

According to Cailian News, the domestic big model competition continues. The science and technology innovation board Journal reporter learned exclusively from people familiar with the matter that MiniMax, a start-up project of general large model, is carrying out a new round of large-scale financing.Ali is the core lead investor.

Not long ago, the dark side of another big model startup, Moon, also reported the completion of financing of $1 billion, and Ali also appeared among investors.

The science and technology innovation board Journal reporter also learned exclusively that,In this round of large-scale financing on the dark side of the moon, most of the funds came from Ali.This also made Ali a major shareholder outside the dark side team of the month after this round of financing. What is more noteworthy is that,Part of Ali’s investment belongs to calculation payment.

It can be seen that Ali’s investment strategy for domestic large models is becoming more radical after the beginning of the year, and both the frequency and the amount of money are obviously rising. Prior to this, Ali had invested in Baichuan Intelligence, Zhipu AI and 10,000 things. At this point, Ali has completed investment coverage for the first few large domestic models.

Ali’s investment in domestic big models, in addition to holding shares and other considerations, is a more critical strategic point, or laying a first-Mover advantage for Alibaba Cloud’s competition in the AGI era. The strength competition of domestic large-scale entrepreneurial projects is becoming more and more fierce, and the competition and layout of internet giants in this field has also begun to get out of the differentiation situation.

Domestic big models burn money continuously.

The above-mentioned insiders said that the latest round of financing of MiniMax is still in progress, and the final amount has not yet been fully determined."But it will also be a big financing like the dark side of the moon."

The science and technology innovation board Journal reporter learned that most of the two large-scale financing of domestic large-scale models recently came from Ali’s contribution. As for the capital contribution logic of Internet giants including Ali, some investors have analyzed that in addition to holding these domestic large-scale model projects, it is also related to the future development considerations of cloud services of the big manufacturers themselves.

"The more the big model is trained to the back, the greater the capital investment is needed. Different from Internet applications, applications based on big models have to pay reasoning expenses in the use process, so they naturally rely on cloud vendors. Just like the overseas big model war situation, OpenAI binds Microsoft, while Anthropic binds AWS and Google. Internet and cloud service giants are facing this prospect, and their willingness to save money is also strong. "

At present, domestic large models are catching up with GPT 4. According to relevant data, GPT 4 needs to be carried out on a single computing cluster with tens of thousands of A100 parallel computers, and the training takes 4-6 months. In the case of limited supply of computing chips, most domestic large-scale model entrepreneurial projects cannot have the same training conditions, which is also the biggest bottleneck of domestic large-scale models at present. However, domestic head cloud service vendors have rich clusters of computing power. From this perspective, the development of large-scale model startups may be constrained by big Internet companies.

It has been reported in the market that after the supply of computing chips was limited last year, the price of cloud services of big Internet companies increased, and the contract prices of some large model startups and cloud service vendors directly increased by 50%. Yang Zhilin, the founder of the dark side of the moon, also mentioned in a recent interview with the media that the price of the machine changed every day for a period of time. "The price has always changed, and the strategy has always changed. There are many different choices from which channel to buy or rent."

From this perspective,Although two large-scale entrepreneurial projects have received a large amount of financing, the biggest winner in the two transactions may also be Ali as an investor."Regardless of the proportion of computing power payment in Ali’s investment in domestic large models, Ali has realized the long-term binding of the project’s demand for computing power clusters and Alibaba Cloud through investment." The above investors told reporters.

It further stated that for the project side, the binding with the Internet giant is a double-edged sword. That is to say, on the one hand, this deep binding may become a constraint to its own development. "On the other hand, the project has very good training resources at once through this binding, and it is possible to launch a better big model than other domestic startups in a short time."

In a recent interview, Yang Zhilin was also asked questions related to Internet giants. Regarding the view that the big model company is finally acquired by the giants, it said in the answer, "Not necessarily, but they may have a deep cooperative relationship. OpenAI and Microsoft are typical cooperation models, and there are many things that can be referenced and some that can be optimized. "

According to the transaction details disclosed by foreign media, a large part of Microsoft’s investment in OpenAI is also paid by force. Other terms include that Microsoft will get three-quarters of OpenAI’s profits until it recovers up to $10 billion in investment; Microsoft’s shareholding in OpenAI is 49%.

Regarding the above investment trends and details, the science and technology innovation board Journal reporter contacted Ali, MiniMax and the Dark Side of the Moon, but no reply was received as of press time.

The competition for domestic big models is fierce

In 2024, Ali’s investment strategy for domestic large models became radical. Some analysts told the science and technology innovation board Journal reporter that,"Wu Yongming is buying a long-term future for Alibaba Cloud through investment."Wu Yongming is the current CEO of Ali Group, Taotian Group and Alibaba Cloud Intelligent Group.

The industry expects that the development of the big model in the future will bring great changes to the field of cloud services. At present, the Internet giants, who are aware of the impending change, have started the competition in cloud services. Overseas giants such as Microsoft, Google and Amazon not only bind AI customers through equity investment, but also actively cooperate with big model startups to broaden the imagination of future cloud business.

Microsoft is undoubtedly the earliest one among them, and it is also the first giant to reap the fruits. Satyanarayana nadella, CEO of Microsoft, previously said in a conference call that more than 18,000 companies are using Microsoft’s Azure OpenAI service, including customers who have never used Azure before. At the same time, many of the revenue growth of its cloud computing product Azure comes from the GPT 4 portal provided by Microsoft.

The above-mentioned analysts told reporters that before, Ali and Tencent’s investment in domestic large models belonged to "spreading water", but at present they are out of differentiation in investment strategy."Tencent has always been hesitant. On the one hand, it may be because the decision-making level has not fully understood the big model and has expectations for its own mixed model. On the contrary, its foreign investment action has slowed down. After the beginning of the year, Ali obviously became more fierce. "

Last year, Ali and Tencent appeared in the same round of financing of Baichuan Intelligent and Zhipu AI. In addition, Tencent launched MiniMax’s A round of financing last year; Alibaba Cloud has invested exclusively in the Angel Wheel.

From the decision-making level, Ali put forward the strategy of "AI+ platformization" two-wheel drive last year; As for Tencent, at the recent Tencent 2023 annual meeting, Ma Huateng said that in the AI field, "We can finally keep up with the first array, which is not the most advanced, but at least it is not too backward. I think we should combine our scenes later and apply the AI ? ? mixed model to various scenes. In a short period of one or two years, I feel that there will not be a pure native AI application, and it should still be integrated into all our products to improve efficiency. I think this is a great opportunity. " Tencent’s own mixed model was unveiled in September last year.

Among the domestic big manufacturers, Baidu, which publicly stated that cloud services have been boosted by big models, was the first to enter the market and lay out big models. The 2023 financial report released by Baidu recently showed that its non-online marketing revenue was 8.3 billion yuan, up 9% year-on-year, which was the highest quarterly revenue in the history of this sector, mainly due to the expansion of its business in intelligent cloud. At the earnings conference call, Li Yanhong said that "the big model brought about 660 million yuan in revenue to the cloud business".

People familiar with the field of cloud services said: "In the future, cloud vendors without the support of the top-level big model may have a difficult competitive advantage."

At the current stage, the advent of Sora model is also stimulating Internet giants to start a new round of AI investment strategy adjustment. Some insiders told the science and technology innovation board Journal reporter that "Byte and Tencent are now looking at the direction of Wensheng video."

Original title: exclusive | domestic big model competition is fierce! After the dark side of the moon, Ali has to invest in MiniMax’s large amount of financing

Editor: Deng Xi Editor: Zhang Songtao Audit: Feng Fei

◎ Our reporter Chen Xi

　　There are endless health-related news on the Internet, but it is hard to tell the true and false "popular science". They are either from an "alternative" interpretation of a netizen, such as negative pressure wards that make patients have difficulty breathing; Or "warm tips" circulating in the circle of friends, such as Flammulina velutipes containing formaldehyde; Or "research results" from professional journals, such as strong chewing ability, not easy to suffer from Alzheimer’s disease, and drinking milk causes cancer … …

　　Today, the reporter of Science and Technology Daily will take stock of these fake popular science rumors in May one by one to help you clear the fog and find the truth.

　　Drinking milk causes cancer? Truth: Without reliable scientific basis, milk is still a healthy food.

　　The saying that "milk and dairy products are carcinogenic" has been widely circulated among the people. Recently, a paper entitled "Dairy products intake of adults in China is related to cancer risk" seems to give this statement "scientific" evidence.

　　This study is aimed at the population in China, and it has followed up 500,000 people in Chinese for 11 years. Relevant research data show that the intake of dairy products is positively correlated with the risk of cancer — — People who regularly eat dairy products have a higher overall risk of cancer.

　　At the same time, the above research data also points out the health benefits of drinking milk, such as promoting growth and development, but it seems that many netizens only care about "drinking milk in Chinese causes cancer".

　　"Academic circles at home and abroad have been talking about ‘ Is milk carcinogenic ’ In recent studies, researchers generally believe that the benefits of drinking milk are the main ones, and this view has the absolute upper hand. Up to now, there is no reliable scientific basis for the claim that milk is carcinogenic, but the benefits of drinking it are very clear. " Professor Wang Huaqing, director of the Cancer Diagnosis and Treatment Center of Tianjin People’s Hospital, said in an interview with the Science and Technology Daily reporter that milk and dairy products are still recommended to the public as high-quality foods in the nutritional dietary guidelines of most countries in the world.

　　Wang Huaqing believes that the key to a healthy diet lies in a balanced diet. "Simply put, it is ‘ Flower ’ Try to eat, you’d better eat more than 12 kinds of food every day and 25 kinds every week. We should not demonize a certain kind of food or deify a certain kind of food. In China’s dietary structure, residents’ calcium intake is generally insufficient. Therefore, the China Residents’ Dietary Guide (2022), which was published not long ago, recommends taking 300 ml to 500 ml of milk or corresponding dairy products every day. " He added.

　　Flammulina velutipes contains formaldehyde? Truth: The pungent smell is produced by Flammulina velutipes itself.

　　Flammulina velutipes is a popular mushroom product, but recently, there have been "popular science" articles in the circle of friends, such as "it has an odor and contains formaldehyde, and vegetable sellers never eat it themselves". According to the article, Flammulina velutipes, which is common in the vegetable market, contains formaldehyde, which not only hurts liver and kidney, but also causes cancer.

　　In this regard, Professor Ban Litong of tianjin agricultural university introduced in an interview with the Science and Technology Daily reporter that some citizens may smell pungent smell when unpacking the packaging bag of Flammulina velutipes. This is not because formaldehyde is added, but because the temperature changes during transportation, which leads to Flammulina velutipes changing from aerobic respiration to anaerobic respiration, and then some volatile aldehyde gases are produced.

　　Some netizens said that formaldehyde was added to Flammulina velutipes for bleaching. In this regard, Ban Litong introduced that Flammulina velutipes was indeed yellow, and the reason why it turned white was not the result of bleaching with formaldehyde. "Today, most of the Flammulina velutipes on the market are new varieties from Japan. Japanese researchers found white Flammulina velutipes with gene mutation in yellow Flammulina velutipes, and then kept it for cultivation. White Flammulina velutipes not only has good color, but also has fast growth speed and high uniformity. " He said.

　　According to the data, China’s Food Safety Law and Agricultural Products Quality Safety Law clearly stipulate that formaldehyde shall not be used as a food processing aid for production and operation. In other words, it is illegal to add formaldehyde to food in any way.

　　Strong chewing ability is not easy to suffer from Alzheimer’s disease? Truth: over-interpretation, there is no causal relationship between the two.

　　Alzheimer’s disease, commonly known as "Alzheimer’s disease", is a chronic progressive brain disorder caused by the damage of brain cells, which mainly affects the function of the brain, and is manifested in memory, daily living ability and other aspects. According to the current clinical data, there is no effective radical cure for this disease. However, a recent hot search in Weibo has aroused widespread concern. According to this Weibo, a study pointed out that chewing ability can predict the risk of Alzheimer’s disease, and the younger the brain, the lower the risk of Alzheimer’s disease.

　　Although chewing ability and Alzheimer’s disease seem to have nothing to do with each other, it seems that someone really found the basis of "chewing is healthier". In 2012, the American Journal of Geriatrics published a study. The study surveyed 557 elderly people aged 77 and over in Sweden. The results showed that the probability of cognitive impairment was significantly higher in people with multiple teeth falling off and hard food chewing.

　　"The above research is only an epidemiological study, which can only show that there is a correlation between masticatory ability and Alzheimer’s disease, but it can’t explain whether there is a causal relationship between them, and its mechanism needs further verification by scientific research." Zhou Yuying, chief physician of tianjin huanhu hospital Neurology Department, said in an interview with Science and Technology Daily that the exact cause of Alzheimer’s disease has not been clearly defined in the medical field, but some risk factors have been confirmed. Age is the biggest pathogenic factor of Alzheimer’s disease, and the risk of Alzheimer’s disease will increase year by year.

　　"Instead of just exercising masticatory muscles to prevent Alzheimer’s disease, it is better to start with the whole lifestyle." Zhou Yuying said, first of all, a healthy diet can control blood pressure, blood lipid and blood sugar, which will have a certain effect on preventing Alzheimer’s disease. Secondly, studies have shown that exercise is very helpful to prevent Alzheimer’s disease, such as walking and running. Hand movements, such as playing the piano, tapping the keyboard and picking up beans, can also effectively stimulate regional cerebral blood flow, which is very helpful to prevent and slow down Alzheimer’s disease.

　　Zhou Yuying said that people who lack hobbies and lead a dull life are more likely to suffer from Alzheimer’s disease, so environmental stimulation is very effective in preventing this disease. Rich life content and social circle can effectively stimulate the cerebral cortex, and "never too old to learn" can also continue to exercise the brain and prevent Alzheimer’s disease.

　　Does the negative pressure ward make it difficult for patients to breathe? Truth: The pressure difference between the inside and outside of the ward is extremely small, which will not cause any discomfort.

　　In many news reports about the COVID-19 epidemic, a word named "negative pressure ward" often appears. In the process of treating COVID-19 patients, the negative pressure ward played an important role, which can be described as a "hero" in fighting the epidemic. However, due to the lack of understanding of this kind of ward, some people only understand it from the word, and then carry out "popular science" on the Internet, saying that "negative pressure will cause patients to have difficulty breathing". What is the truth?

　　"Negative pressure ward refers to the ward where the air pressure in the ward is lower than that outside the ward, which is mainly set for patients with respiratory infectious diseases." Wang Yizhen, the chief physician of the Department of Critical Care Medicine of Tianjin TEDA Hospital, said in an interview with the Science and Technology Daily reporter that the normal atmospheric pressure is 1.013×105 Pascal (pressure unit), while the pressure difference between the negative pressure ward and the normal atmospheric pressure is only 25 Pascal. "This air pressure difference is difficult for ordinary people to detect, and patients will not feel any discomfort in the negative pressure ward."

　　Because the air pressure in the negative pressure ward is lower than the air pressure outside the ward, the air can only flow in one direction, so that when medical staff enter and leave the ward, it can ensure that fresh air from outside can flow into the ward, but the polluted air in the ward will not spread outward. The polluted air will not be discharged at will, but will be collected through special pipes and put in a fixed place, and then discharged to the outside after being filtered and disinfected layer by layer.

On March 1st, the Regulations of Shanghai Municipality on Controlling Smoking in Public Places (Revised Edition) was fully implemented. Smoking is prohibited in indoor public places, indoor workplaces and public transport in Shanghai.

As we all know, smoking is harmful to health! Smoking is an important risk factor for lung cancer, and the mortality rate of lung cancer is 10-13 times that of non-smokers. In the past 10 years, the incidence and mortality of lung cancer have been ranked first in the world. The incidence of lung cancer is also increasing in China, and it has become the first common malignant tumor in cities. Zhou Chao, the chief physician of the Department of Respiratory Medicine of Shanghai Zhou Pu Hospital, gave a lecture on "Early detection and prevention of lung cancer" for the public.

Risk factors of lung cancer

1. Smoking: recognized as an important risk factor, the mortality rate of lung cancer is 10-13 times that of non-smokers; The longer you smoke, the more you smoke, the higher the incidence and mortality of lung cancer. Smoking is not only harmful to smokers’ own health, but also causes many people to become victims of passive smoking, and the harmful substances they inhale are no less than the smokers themselves.

2. Occupational hazards: long-term exposure to harmful environments, such as asbestos, inorganic arsenic, tobacco heating products, etc., including lung cancer caused by asbestos, lung cancer caused by chloromethyl ether, lung cancer caused by coke oven emissions, lung cancer caused by acetate manufacturing, and lung cancer caused by arsenic; Other carcinogenic factors include nickel compounds, polycyclic aromatic hydrocarbons in soot, tar and petroleum.

3. Air pollution: including indoor small environment and outdoor big environment pollution; The incidence of female lung cancer is related to indoor air pollution, such as coal tar, cooking fume and incomplete combustion products in the kitchen ring; Inhalation of secondhand smoke, etc. Outdoor air pollution, such as smog, fuel waste gas, etc., is becoming more and more serious today with increasing industrialization. Inhaling seriously polluted air is equivalent to inhaling more than 20 cigarettes per person.

4. Ionizing radiation: High dose ionizing radiation can cause lung cancer, and different kinds of radiation have different effects.

5. Others: family inheritance, decreased immune function, viral and fungal infection, imbalance between diet and nutrition, etc.

Early symptoms of lung cancer

Especially for those over 40 years old, who have been smoking excessively for a long time, and the smoking index (smoking years × daily cigarettes) is more than 400.

● Irritating cough with no obvious inducement lasts for 2-3 weeks, and the treatment is ineffective.

Low original chronic respiratory diseases, cough nature change.

● Staying with blood in sputum continuously or only for a short time without other explanations.

● Recurrent pneumonia in the same part, especially segmental pneumonia.

● Lung abscess with unknown causes, no toxic symptoms, no large amount of pus and phlegm, no history of foreign body inhalation and no obvious anti-inflammatory effect.

● Unexplained joint pain of limbs and clubbed fingers (toes)

● X-ray localized emphysema or segmental atelectasis.

● Isolated round lesions and unilateral hilar shadow enlargement.

● The original pulmonary tuberculosis and focus have been stabilized, but the shape or nature has changed.

● Pleural effusion without symptoms of infection and poisoning, especially bloody, which increases rapidly.

● Extrapulmonary manifestations: Be alert to the extrapulmonary manifestations of lung cancer.

What are the screening methods for lung cancer?

At present, there are many screening methods for lung cancer, such as chest fluoroscopy, chest X-ray, chest CT, sputum-based cytology, bronchoscopy, fluorescent fiber bronchoscopy and positron emission tomography (PET), but each has its own advantages and disadvantages, and sometimes it needs to be combined and arranged reasonably.

Chest X-ray: It is the simplest and most economical examination method, but its clarity is low, so it is rarely used now.

● Chest X-ray: It is economical and convenient, and it is an important method to diagnose lung diseases, but it has little effect on improving the screening rate of early lung cancer, so it is not recommended to use it alone for early screening of lung cancer.

● Chest CT: It plays an important role in lung cancer screening. Cross-sectional CT imaging completely eliminates the interference of overlapping tissues and surrounding tissues, and has high density resolution. It can detect hidden lesions that are difficult to find on chest plain film, especially for small nodules in the lung, and can find more early lung cancer.

● Radionuclide imaging: Positron tomography (PET) can reflect tumor metabolism earlier and more accurately, which is beneficial to early diagnosis of tumor, understanding the metastasis and recurrence of disease, staging and evaluation of curative effect, but it is expensive.

● Sputum exfoliated cell examination: the first choice to obtain histopathology of lung cancer is non-invasive examination, but there are many factors affecting the positive rate. (Examiner’s technique, tumor type, frequency and quality of examination)

● Bronchoscopy: It can confirm the pathology and the lesion site.

CT-guided transthoracic puncture: cell and tissue biopsy of peripheral lesions.

● Lung biopsy under mediastinoscopy and thoracoscopy: it is also widely used.

Exploration of thoracotomy: sputum, fiberoptic bronchoscopy and transthoracic puncture are negative and can be used. Consider the patient’s age, lung function and surgical complications to weigh the advantages and disadvantages.

● Others: histopathology (metastatic lymph nodes, pleural biopsy, chest puncture), tumor markers, etc.

How to prevent lung cancer

Like other malignant tumors, lung cancer advocates a three-level preventive strategy.

Primary prevention: At present, it is recognized that smoking is the main related factor of lung cancer, so primary prevention should focus on smoking control. We can: strengthen tobacco control legislation and focus on the supervision of smoking ban in public places; Strengthen publicity, improve the awareness of self-health care of the whole people, and change bad lifestyles; Strive to create a smoke-free environment and reduce the damage to passive smokers.

In addition, air pollution and occupational hazards in the working environment are increasingly closely related to the occurrence of lung cancer. In addition to strengthening personal protective measures, it is also necessary for the state to promulgate and conscientiously implement relevant laws to protect the environment on which we live.

For individuals, besides staying away from harmful substances, it is also important to have a balanced diet, live a regular life, combine work and rest, persist in physical exercise, and increase the ability to prevent and resist diseases.

Secondary prevention: early detection of lung cancer patients mainly through chest X-ray, sputum cytology and chest CT; It is necessary to carry out regular check-ups for high-risk groups, such as occupational physical examination.

Tertiary prevention: Generally speaking, the clinical treatment effect of lung cancer is not ideal, and the average 5-year survival rate after diagnosis is only about 10%. The purpose of tertiary prevention measures for lung cancer is to promote recovery, reduce recurrence and complications, prevent disability and tumor metastasis, relieve pain, provide social, psychological and spiritual support, improve the quality of life and prolong the survival period through various comprehensive treatments.

　　Xinhua News Agency, Beijing, June 3 (Reporter Li Heng, Gu Tiancheng) At present, the epidemic situation in China has shown a steady downward trend, but there are still small fluctuations in some areas. How to prevent and control the epidemic situation during the Dragon Boat Festival holiday? How to ensure the safety and order of mass travel? How to guarantee the "vegetable basket" supply of ordinary people? Experts from the State Council Joint Prevention and Control Mechanism recently responded.

　　"All localities should coordinate the prevention and control of holiday epidemics and the normal travel needs of the masses, and scientifically guide personnel to travel safely and orderly." Lei Zheng Long, deputy director of the CDC of the National Health and Wellness Commission and a first-class inspector, said that governments at all levels should effectively compact the responsibilities of the four parties, strengthen epidemic monitoring and early warning, and strengthen the allocation of personnel and equipment in key areas such as airports, stations, docks and public transport.

　　At the same time, relevant departments should do a good job in ensuring mass travel services, set up nucleic acid detection points reasonably, reduce queuing time and avoid people gathering; Scenic spots should also implement the requirements of "limit, reservation and peak shifting" to scientifically and accurately control the flow of people.

On June 1, citizens took nucleic acid samples at a normalized nucleic acid sampling point on Nanjing West Road in Shanghai. Xinhua News Agency reporter Chen Fei photo

　　Lei Zheng Long suggested that people should arrange their travel time and mode reasonably, know the epidemic risk level and prevention and control policies of the destination in advance, avoid going to high-risk areas, reduce large-scale people gathering activities, and ensure that the epidemic will not spread due to holiday travel.

　　"Vegetable basket" products are closely related to the lives of ordinary people and are important livelihood commodities.

　　Earlier, the the State Council executive meeting deployed measures to further improve agricultural production in spring to ensure a bumper grain harvest and a stable supply of important agricultural products; The Ministry of Agriculture and Rural Affairs and the National Health and Health Commission issued the "Guidelines for Coordinating the Prevention and Control of Epidemic Situation in COVID-19 and Agricultural Production in Spring", clarifying that in areas where there is no epidemic situation, it is strictly forbidden to set up checkpoints without authorization, arbitrarily open roads and close villages, and prevent farmers from going to the fields on the grounds of epidemic prevention; Eleven departments, including the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission, demand that every effort be made to stabilize the production and supply of "vegetable basket" products, take various measures to unblock the transportation channels of "vegetable basket" products, and make full use of the docking mechanism of "vegetable basket" products & HELIP; …

　　On May 20th, merchants carried garlic in Beijing Xinfadi Market. Xinhua News Agency reporter Xin Li photo

　　"Looking at all aspects, the current production situation of meat, eggs, milk, fruits, vegetables and fish in China is good, the total supply is sufficient, and the market remains stable, which can fully meet the consumption needs of urban and rural residents." Song Danyang, deputy director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, said that the Ministry of Agriculture and Rural Affairs and relevant departments have repeatedly dispatched and deployed production urgently, strengthened monitoring and docking, organized key wholesale markets to increase the supply of "vegetable basket" products in Shanghai and Jilin, and mobilized e-commerce enterprises to give priority protection to areas with serious epidemics, and included agricultural products and agricultural production materials in the scope of key transportation materials.

　　"Dragon Boat Festival holiday in China ‘ Shopping basket ’ The market supply of products is fully guaranteed and the price is expected to remain basically stable. " Song Danyang said that in the next step, the Ministry of Agriculture and Rural Affairs will work with relevant departments to guide all localities to implement differentiated prevention and control measures, ensure the orderly development of agricultural production, further compact the mayor’s responsibility system of "vegetable basket", and do their best to ensure stable production and supply.

　　Vaccination in COVID-19 is the basis of epidemic prevention and control, which can form a better protective barrier.

　　As of June 1st, the national cumulative report of vaccination in COVID-19 exceeded 3.38 billion doses. The number of people over 60 years old covered by vaccination reached 230.21 million, 218.252 million people were vaccinated in the whole process, and 169.135 million people were vaccinated.

On May 20th, at the intersection of Huayuan Road and Jinshui Road, Jinshui District, Zhengzhou City, Henan Province, citizens vaccinated in the COVID-19 vaccination vehicle. Xinhua News Agency reporter Xu Jiayu photo

　　"The overall vaccination work in COVID-19 is progressing smoothly." Lei Zheng Long said that some provinces have actively explored ideas and accumulated more experience in vaccination work, and the National Health and Wellness Commission has promoted these experiences to all provinces, requiring all localities to further compact their responsibilities, carefully organize and effectively promote vaccination.

You obviously bought a member, but you have to spend another 50 yuan?

On December 11th, Joy of Life launched "Advance Point Screening" on Tencent and iQiyi at the same time, and VIP members can submit it to 50 yuan and watch 6 episodes in advance.

Yes, even if you are a VIP, you have to pay 50 yuan again (if you are not a VIP, you have to do a VIP first).

I believe that the audience is no longer unfamiliar with this operation. In 2019 alone, The Untamed’s "The Moon Shines on My Heart" and "You Without Secrets" and other dramas have started "VVIP". Recently, soso’s "Once upon a time there was a Mountain with a Sword" also adopted the mode of "paying to see the ending in advance".

Such a "re-payment" model has undoubtedly triggered the audience’s spit:

Some people have even started to promote "resources" online.

Some viewers made such a reaction, and the platform could not have been unexpected before launching the "advance screening". So why does the platform still adopt such a model? How many viewers will really pay for this?

2.5 million people are willing to "be leeks"?

As a male drama, Joy of Life has a lot of "sand sculpture" plots. From the setting of crossing at the beginning to the appearance of Guo Qilin (yes, that’s Fan Sizhe), a lot of funny plots are released in the play.

In addition to the plot, many characters in the play are also very lovable. Teng Zijing died to save Fan Xian, which triggered a heated discussion among the audience. Wang Juan even became a "screenwriter out of the circle" and was drawn into Joy of Life’s fan base, which also showed the audience’s love for the plot.

FUNJI data shows that "plot" is the hottest entry in the short comments of Douban, and the number of discussions has reached 173 times.

Douban data shows that Joy of Life scored 8.0, and the number of commentators has exceeded 82,000.

These data and public opinion indicate that Joy of Life has a very high degree of heat. But are these enough to support Joy of Life’s "price increase by relying on heat"?

You know, The Untamed’s comments on Douban reached 666,000, which is eight times that of Joy of Life. Although there is a time factor, The Untamed didn’t pay again until the last five episodes of the series. Compared with the practice of paying in Joy of Life’s plays, he was relatively less anxious.

More importantly, due to the theme and cast, The Untamed attracts the attention of younger female users, and these users are more willing to pay. Tmall data shows that the post-90s generation has become the backbone of social consumption in China, and the "Double Eleven" in recent three years,After 1995, the consumption accounted for more than 50% of the total, and in 2018 it reached 67%.Similarly, this group of people is also the main group supporting content payment, among which the female group is the "top priority".

According to statistics, The Untamed’s audience born after 1995 accounts for about 48%, and female users account for 81%. Such a fan composition also allows The Untamed to play a series derivative. Among them, the ticket price of Nanjing concert caused a sensation, and the ticket price of "a row of tickets in the venue" was even speculated by scalpers to the sky-high price of 151 thousand tickets.

Such data also led to The Untamed’s excellent performance in the "VVIP" mode. Although there is no official data, it was pointed out in a TV program that the platform made a profit of 75 million yuan a day by The Untamed’s "re-payment", which means that a total of 2.5 million people paid for watching the ending in advance (the fee for watching the last five episodes of The Untamed in advance was 30 yuan).

After 10 days of charging, a total of 2.67 million people paid, and the estimated fee is nearly 80 million. It can be found that most payers will pay immediately after the emergence of the New Deal to avoid being spoiled. I am afraid that there are not a few fans who pay for it while spitting on the platform.On the other hand, in Joy of Life, Joy of Life is only 29% and 63% respectively, which is about 20% behind The Untamed.

For this reason, as well as platform competition and other factors (Joy of Life is co-broadcast by Tencent and Iqiyi, and The Untamed is broadcast by Tencent alone), Joy of Life has offered 50 yuan /6 episodes (6 episodes can always be given priority in the process of watching 6 episodes first and 19 episodes later), which seems to be cheaper than 30 yuan /5 episodes (6 yuan/episode) in The Untamed.

At present, Tencent and Iqiyi have not released the relevant data of "re-paid" users, but it can be predicted that Joy of Life will not catch up with The Untamed in terms of payment.

Can "VVIP" become the norm?

In addition to The Untamed and Joy of Life, You Without Secrets (21-32 episodes, 4 episodes ahead of 18 yuan), The Bright Moon Shines on My Heart (31-36 episodes, 6 episodes ahead of 12 yuan) and Once upon a time, There was a Mountain with a Sword (33-37 episodes, 5 episodes ahead of 12 yuan) were also shown in advance to varying degrees.

From the platform point of view, all of these dramas have Tencent videos, and most of the dramas are based on the route of "sweet pet love" and "sand sculpture funny", and most of the fans are aimed at the consumer groups such as young women. From the current drama ideas of major platforms, this part will occupy a large proportion for a long time.

It can be expected that after tasting the sweetness, the future platform is likely to "intensify". It may become the norm for fans to "pay the bill while spitting".

Of course, too much "advance projection" will bring more moral dilemmas and public pressure to the platform. However, in a strict sense, "advance screening" is in line with the laws of economics, fans have the need to look ahead, and it is understandable that the platform provides services, which is essentially a consensual transaction. This model is similar to the principle of selling "queue-jumping tickets" (that is, playing without queuing) in Disneyland.

Compared with the moral dilemma, the greater threat the platform faces may be the reduction of piracy costs.Piracy resources that used to need to be completed by all kinds of technologies may now be available for only 30 to 50 yuan, and then selling them at a low price (for example, 50 yuan buys them, 2 yuan sells them alone, and small profits but quick turnover) will become a new way of piracy. This will not only affect the profit of "advance click", but also endanger the VIP income of the platform.

In fact, in addition to the platform, we can also see the changes of fans from the popularity of "advance screening". Specifically, the needs of fans are showing more levels. In addition to "chasing drama and chasing love beans", the social monetary value of film and television dramas has also increased again and again.

When everyone in your office has bought an advance screening and started talking about the latest hot drama, normal drama chasers will only look out of place. The audience who watched the advance screening can’t wait to get their own comments on social media, and the overwhelming comments will only further reduce the patience of ordinary viewers. It is precisely by grasping this psychology that "advance screening" can be so successful.

Synthesized from 36Kr, Tencent Entertainment, Sina Weibo, etc.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

Yancheng Oula Good Cat Car Purchase Subsidy Policy is coming! According to the local policy, we explain the subsidy content for you in detail, and we are committed to providing consumers with comprehensive car purchase preferential information to make your car purchase more favorable and faster. The local subsidy policy in Yancheng, Jiangsu Province stipulates that the amount of trade-in is 12,000 yuan. Subsidies need to meet the purchase price of 100,000 yuan to 200,000 yuan. The subsidy is valid from January 1, 2025 to December 31, 2025.

At present, there are no relevant preferential activities for the manufacturer’s subsidy policy. The above subsidy information helps consumers in Yancheng, Jiangsu Province to easily own Euler cats, making travel more convenient, buying cars more affordable and living more comfortably.

Euler Good Cat’s smart cockpit design is very scientific and technological, and the standard multi-screen interactive function makes it easy for drivers to share and operate information. The speech recognition control system supports all-round control of multimedia, navigation, telephone, air conditioner, skylight and window, which greatly improves the driving convenience. The PM2.5 filter device in the cockpit further optimizes the air quality inside the car and ensures that every trip is healthy and comfortable.

Aerodynamic design is a highlight of Euler’s good cat, and its drag coefficient is only 0.289. This data is at the leading level in the same class, which effectively reduces the wind noise and energy consumption at high speed and improves the endurance and driving comfort of the vehicle. The optimization of car body lines and details processing also contributed to reducing the wind drag coefficient. The car is equipped with a 10.25-inch central control screen and a 7-inch full LCD instrument panel, which is full of technology. The central control screen supports touch operation, with clear display effect and rich functions. The full LCD instrument panel can display vehicle information in real time, improving driving convenience. Dual-screen linkage design makes information interaction more intuitive and enhances the driving experience.

The permanent magnet synchronous motor not only has smooth power output, but also has the characteristics of high efficiency and low noise. The design of the front motor layout further optimizes the distribution of the center of gravity of the vehicle and improves the driving stability and handling sense. Euler Good Cat adopts high-strength steel in the body material and technology to ensure the solid and durable structure of the whole vehicle. This material not only improves the impact resistance of the car body, but also effectively absorbs energy during collision and protects the safety of passengers. The welding process of the car body is exquisite and the joints are even, which further enhances the overall rigidity.

　　Unknown guard

　　Dream of Love

　　Young chronicles of the great song dynasty

　　During the upcoming Dragon Boat Festival holiday, there will be a lot of drama on the screen — — CCTV’s new drama "The Unknown Guard" combines suspense, action and other eye-catching elements, and the development of the plot of the hit drama "Mai Xiang" affects the hearts of the audience; In terms of satellite TV, "Building a Dream" and "I want to be with you" have entered the climax of the plot, and the ending trend has made netizens relish it. The newly broadcasted "Da Song Youth Diary" last night brought a youthful atmosphere. Hot dramas and new dramas will accompany you to celebrate the small holiday.

　　Text/Guangzhou Daily All-Media Reporter Mosqige

　　The Unknown Guard shows the loyalty of the Unknown Guard.

　　Recently, directed by Wu Hongwu, starring Zhang Xilin and Li Naiwen, and joined by Ye Jing, Hu Dandan, Zheng Xiaoning, Yan Danchen, Wang Liyun, Zhang Guangbei and Zhang Chao, the TV series The Unknown Guard is being broadcasted on CCTV TV channels. Based on the real events in history, the play created a group of unsung heroes who defended national security and eulogized loyal defenders who made outstanding contributions to national security.

　　In the play, Zhang Hanchao, played by Zhang Xilin, is the soul of the task force. In his work, Zhang Hanchao has rich experience in handling cases and meticulous logical reasoning ability, and is good at finding the key to solving cases from some seemingly insignificant details. Li Naiwen plays the sharpshooter Yang Cheng in the play. His marksmanship is accurate and his skill is vigorous. Ye Jing plays the technical expert Wang Lisheng, who has rich theoretical knowledge and outstanding analytical ability; Hu Dandan plays Li Wenlei, a telecommunications expert. Under her beautiful and simple appearance, she hides her excellent professional quality … … They will show the audience the loyalty of the unknown guard.

　　Zhang Xilin, who has just been praised by the audience for his role of "Ma Yunbo" in Action to Break the Ice, still portrays the image of a policeman in The Unknown Guard. He said: "Agile and calm, Zhang Hanchao represents Qian Qian’s unsung hero who has devoted himself to national security." From Ma Yunbo to Zhang Hanchao, Zhang Xilin shows the plasticity of an excellent performer. He believes: "The task of an actor is to create again. We transform the characters in the text into a three-dimensional, vivid character with flesh and blood and emotion. I never said that I wanted to play a good person and a bad person. Because the script has set people up for you, then your task is to complete a role that makes the audience believe, so that the audience can have fun with you. This is an actor’s job. "

　　In the play, the "brain" plays the role. Outside the play, Zhang Xilin is also the image of a "big brother". Actor Ye Jing revealed: "He has the demeanor of a big brother and is good at uniting our organization. After work, he often invites us to have dinner and talk about scripts together."

　　The characters’ stories, customs and human feelings in Mai Xiang infect the audience.

　　"Maixiang" tells the inspirational story that the military families represented by Maixiang (Fu Jeer) and the retired soldiers overcame many difficulties and led the villagers to build their hometown and get rich together under the background of the changes of the times. Since the drama landed on CCTV 1 in the middle of last month, the ratings have been high.

　　At present, "Mai Xiang" has been broadcast for more than half, and the development of the plot has already touched the hearts of the audience. In the latest plot, Mai Xiang’s younger brother Mai Shou made a second-class merit in the army, and the whole Wild Goose Beach was proud of it, while the anti-transfer of Mai Xiang was lost in thought. Based on the principle of being honest and trustworthy, Mai Xiang personally went to the army to report the situation to the political commissar truthfully. At the moment when Mai Xiang returned the military medal to Chunsheng, tears flashed in her eyes, and the audience could feel the pride through the screen.

　　On the Internet, many viewers believe that "Mai Xiang" shows that "to be an excellent soldier, there are more levels of assessment" through specific plot settings. Some viewers believe that the spirit carried forward in Mai Xiang can bring us closer together.

　　While telling a moving story, the drama also shows the unique natural scenery and quaint cultural charm of Jiangnan water town, which is welcomed by the audience.

　　"Building a Dream of Love" explains the simplicity and ingenuity of the architect

　　"Without accumulation, there will be no innovation, and the inspiration for innovation comes from long-term accumulation and dedication". In The Dream of Love, which is being broadcasted by Hunan Satellite TV, Shen Qinan, the protagonist, is adhering to the attitude of seeking truth from facts and making domestic red bricks that can compete with "foreign-made". His perseverance attitude is admirable. In the play, the construction practitioners represented by Shen Qinan and Fu Hanjun, in the process of pursuing their personal ideals, also contributed to the technological innovation of the construction industry at the beginning of the last century, and explained the excellent character of perseverance and innovation of aspiring young people. Their dream-chasing stories conveyed positive energy values and aroused the audience’s thinking.

　　The stories of Shen Qinan and Fu Hanjun not only let the audience see their indomitable spirit for their ideals, but also see the spirit of seeking truth from facts and perseverance of aspiring young people. "The simplicity and ingenuity of the architects are so beautiful that they always stick to their beloved cause, leaving their own marks for the city and bringing beautiful enjoyment to the public."

　　"I want to be with you" actors and characters grow up together.

　　Produced by Huang Lei, directed by Lin Jidong, and starring Biyun Chai, Sun Shaolong, Wan Siwei, Shen Taoran and other actors, the urban emotional drama "I want to be with you" is being broadcasted on Jiangsu Satellite TV. With fresh faces, solid acting skills and compact plot, the play has won the love of the audience. Halfway through the plot of the play, Ouyang (Sun Shaolong) begins to launch another impact on his boxing dream, with Lin Meiya (Biyun Chai) at his side, and the affection between them heats up rapidly.

　　In the play, Sun Shaolong has a lot of action scenes, including fighting, fighting and parkour. Director Lin Jidong wants to present a feeling that is real and fist-to-fist to the flesh. In order to complete this role, Sun Shaolong had a special training before starting the machine, fighting in the gym for two hours every day, and also learned locking skills and jujitsu. "From the muscle state, including the feeling of the whole character, I want to be a boxer."

　　Different from previous screen images, Biyun Chai in I want to be with you not only contributed "split" acting skills, but also played twin sisters with different personalities in two roles, and broke through the audience’s previous impression with "stupid" temperament. "I have many similarities with Lin Meiya, and I always thought that actors and roles grew up together. For example, I didn’t actually have Lin Meiya’s smile in my previous life, but in the process of slowly shaping the role, I also had this kind of smile in my life. This process feels beautiful and magical. "

　　Young chronicles of the great song dynasty

　　The costume comedy has a youthful flavor.

　　The Tale of Teenagers in the Great Song Dynasty tells the story of just teenagers fighting silently to protect their country. Yuan Zhongxin, the leading actor, is played by Steven Zhang, who is numerous for his role of "Lin Yang" in Hello, Old Times. The heroine, Zhao Jian, is played by Zhou Yutong. In the play, Zhao Jian is a "schoolmaster" and has many opposite plays with Yuan Zhongxin. Judging from the first two episodes, the overall plot trend of Young Tales of the Great Song Dynasty is quite interesting. "Spy war+comedy+costume, actors and performances are very young, which makes people chase after them unconsciously." "The actor’s face value, clothing, makeup and props are quite eye-catching." However, some viewers believe that the suspense part of the play is not prominent enough.

Li Mingtao, chief e-commerce expert of China International E-commerce Center.

This year’s government work report proposes to "promote the development of digital economy and strengthen the overall layout of the construction of digital China" in the part of "deeply implementing the innovation-driven development strategy" of the government work task in 2022. Build a digital information infrastructure, promote the large-scale application of 5G, promote the digital transformation of industries, and develop smart cities and digital villages. Accelerate the development of industrial internet, cultivate and expand digital industries such as integrated circuits and artificial intelligence, and enhance the technological innovation and supply capacity of key software and hardware. Improve digital economic governance, release the potential of data elements, better empower economic development and enrich people’s lives. " Accelerate the development of China’s digital economy from infrastructure construction, digital industry breakthrough, promoting digital transformation to digital economic governance. In the process of promoting the development of digital economy, we should always adhere to market orientation, avoid invalid investment, and create a sustainable driving force for the development of digital economy.

In recent years, the rapid development of e-commerce in China has become "an important part of digital economy and real economy, an important engine to promote digital industrialization, promote industrial digitalization and promote governance digitalization, an important way to improve people’s quality of life, and an important force to promote national economic and social development". According to the latest data from the National Bureau of Statistics, in 2021, the national online retail sales reached 1,308.84 billion yuan, an increase of 14.1% over the previous year. Among them, the online retail sales of physical goods reached 10,804.2 billion yuan, an increase of 12.0%, accounting for 24.5% of the total retail sales of social consumer goods. At the same time, with the gradual decrease of the bonus of the increase in the number of netizens and the continuous improvement of the penetration rate of e-commerce, the development speed of e-commerce has also slowed down year by year. In the process of the development from consumer Internet to industrial Internet, the future development direction and growth space of e-commerce will inevitably focus on how to give full play to the advantages of e-commerce in accurately connecting consumer demand, promote the digitalization of traditional business activities, and serve the digital transformation, product innovation and brand building of the supply side. This is not only the inevitable trend of e-commerce itself, but also the first driving force for the digital transformation of traditional industries.

General Secretary of the Supreme Leader attaches great importance to the development of China’s digital economy, and points out in the article "Constantly strengthening and improving China’s digital economy" that "the important task of building a new development pattern is to enhance the kinetic energy of economic development and smooth the economic cycle. Digital technology and digital economy can promote the rapid flow of various resource elements, accelerate the integration of various market players, help market players reconstruct organizational models, achieve cross-border development, break time and space restrictions, extend industrial chains, and smooth economic cycles at home and abroad. " We see that e-commerce has played an important role in smoothing the economic cycle at home and abroad. E-commerce has formed a unified online market, broken the time and space restrictions, promoted the rapid circulation of goods, information and capital by relying on active online consumption, established a fast direct channel between production and consumption by relying on platform ecology and data elements, and promoted the DTC of production and sales through C2M customization, which fully reflected the high efficiency advantages of informationization and digitalization, and greatly accelerated the social production cycle process of production, circulation and consumption. In recent years, a large number of "new domestic products" brands have emerged at an accelerated pace, which has become a typical representative of the transformation and upgrading of China’s manufacturing industry. These "new domestic products" brands have made full use of the advantages of e-commerce infrastructure to achieve omni-channel access to consumers, full-scene service to consumers and accurate customer orientation. At the upstream production end, they fully rely on domestic mature supply chain resources to carry out C2M customized production and rely on digital collaboration to achieve rapid product iteration. I should say,The digitalization of these enterprises is market-driven, customer-driven and demand-driven. Digitalization has become the gene of enterprises, showing great development vitality and strong competitive advantage. On the other hand, the role of cross-border e-commerce can not be ignored in smoothing the international and domestic double cycle. Cross-border e-commerce is driven by the escalating huge domestic consumer demand, and organizes global high-quality goods to enter the domestic market through the import supply chain, continuously releasing China’s economic growth dividend and driving global economic development; At the same time, the second curve of China’s foreign trade export growth will be created through cross-border e-commerce export. Relying on the advantages of being close to the market and demand, we can better organize the supply chain resources of domestic industrial chain, establish the China channel of online market, support the brand building of China and serve the global development of China’s manufacturing industry. Whether it is domestic e-commerce or cross-border e-commerce, it builds a new digital channel between domestic demand, manufacturing and service supply, and international demand. It constantly relies on its own digital advantages to strengthen its own industrial chain, promote the rapid flow and accurate matching of production factors, promote the digital transformation of business activities and scene innovation, and play a strong supporting and driving role in the development of digital economy.

For a long time, China has attached great importance to the construction of information infrastructure and vigorously promoted the application of information technology. The role of information technology in improving efficiency, improving management and optimizing configuration has become increasingly apparent. At the same time, however, the degree of integration between the real economy and digital technology is still far from enough, and the real economy urgently needs to transform from the initial digital application to the deep digital transformation. In this process, it is very important to identify the driving force for the deep digital transformation of the real economy. E-commerce has always been one of the industries with the highest degree of digitalization. It can play a leading role as a typical digital industry in the development of digital economy, and help the development of digital economy in all aspects, such as promoting the construction of digital infrastructure, helping smart cities and digital villages, serving the digital transformation of traditional industries, and exploring the data factor market.

First, it can continue to drive the construction of social digital infrastructure with the development needs of e-commerce industry. The rapid development of e-commerce has provided a strong demand traction for the construction of digital infrastructure in the whole society. For example, a large number of applications of rural e-commerce, especially live delivery of agricultural products, have driven the rapid popularization of high-speed broadband networks and 4G networks in rural areas, e-commerce platform enterprises have built or rented a large number of data centers, e-commerce warehousing has adopted a large number of Internet of Things applications, and e-commerce traceability has effectively driven the application of blockchain. In the future, the more diversified service mode of e-commerce and the need to enhance the online and offline integration of consumer service experience will definitely demand more abundant application scenarios for modern technologies such as 5G and broadband infrastructure, data centers, cloud computing, big data and virtual reality, and blockchain from the two levels of application breadth and depth.

Second, we can vigorously develop producer service e-commerce and promote the digital transformation of manufacturing industry. In promoting the digital transformation of manufacturing industry, e-commerce platform enterprises have accelerated their layout. Alibaba launched the "rhinoceros intelligent manufacturing" platform, which has achieved the rapid reverse production capacity of 100 pieces in the field of customized clothing production. SHEIN brand, which also focuses on the clothing export field, relies on its own front-end APP customer stickiness and intelligent product selection ability to build a production service platform for the clothing industry belt with Guangdong as the core, driving thousands of suppliers to develop small-scale customized production for the global market, with annual sales exceeding 100 billion, and has become the world’s leading fast fashion clothing brand. Vigorously developing producer service e-commerce can give full play to the advantages of the Internet, effectively organize scattered production and service resources in the industry, realize networked collaboration, promote industrial efficiency and resource reuse, break enterprise boundaries, expand industry services, and then drive digital management and intelligent production within manufacturing enterprises to meet new demands such as personalized customization.

Third, it can promote the development of industrial Internet with the application of industrial e-commerce. In essence, the application of industrial Internet should give full play to the advantages of large-scale and deep-level resource collaboration of the Internet, break the boundary between enterprise resources and assets, and realize the flexibility and intelligence of supply chain and industrial chain for the rapid change of market and product iteration. It can be said that the service and support of industrial Internet are still B2B-based e-commerce applications. Large-scale manufacturing enterprises actively develop industrial e-commerce service platforms, and intelligent manufacturing platforms such as Haier kaos Platform and Sany Heavy Industry’s Roots Interconnection Platform are committed to building industrial Internet integration platforms and empowering the industrial chain; At the same time, the vertical service e-commerce platforms of steel and silver e-commerce, Ouye Yunshang and other industries are also actively developing the supply chain digital intelligent empowerment service. The deep integration of industry e-commerce and industrial Internet will inevitably become the future development trend.

Fourth, the new e-commerce model can drive the digital transformation of the service industry. Mode innovation, scene innovation and format innovation have always been the important direction of innovation and development in the field of e-commerce. During the epidemic period, live e-commerce, content e-commerce, and community group buying grew explosively, and offline new retail also showed great development potential. These new models showed the great vitality and broad development space of China’s e-commerce industry and have become an important field for China to lead the global e-commerce application. In the direction of innovation, the deep integration with offline physical space and physical service resources has become the main trend. For example, shop broadcasting, factory broadcasting and village broadcasting in live broadcast have become the mainstream, and community group buying and offline convenience stores have been widely combined. The proportion of e-commerce applications of corresponding traditional service enterprises has also continued to increase, and a large number of traditional service enterprises have been effectively promoted to achieve smooth digital transformation through the increment of new e-commerce models.

Fifth, continue to vigorously develop rural e-commerce to promote rural revitalization. Rural e-commerce is guided by meeting the online consumption of rural people, focusing on the upward sales of characteristic products in rural areas and the development of rural cultural tourism resources, which has played an irreplaceable role in promoting rural consumption, helping farmers increase their income and promoting industrial integration in rural areas. Continue to vigorously develop rural e-commerce, improve the e-commerce infrastructure conditions in rural areas, and create a new impetus for the sustainable development of rural e-commerce, which will also become a powerful starting point for promoting the construction of digital infrastructure in rural areas, developing rural digital economy, and helping rural revitalization.

Sixth, we can explore the open development of the digital factor market through e-commerce big data. E-commerce big data is now one of the most mature big data application fields. Major e-commerce platform enterprises have accumulated a large amount of e-commerce transaction data, and they are also actively exploring the open application of e-commerce big data. For example, Alibaba’s new business operating system and JD.COM’s open supply chain services are all based on its massive big data support, and it has become an important trend for e-commerce platform enterprises to open up and develop. Therefore, through policy guidance and support, we can continue to encourage the opening of e-commerce big data, support the development of third-party data service industry based on e-commerce big data, further form a good e-commerce big data service ecosystem, and give play to the demonstration and linkage effect of industry data opening.

The author is Li Mingtao, chief e-commerce expert of China International E-commerce Center.

　　On the day of the visit to Haier, the sun shone on the visitors of (), which was warm and comfortable.

　　Since its listing, Haier Zhijia’s operating performance has continued to grow steadily. The company’s revenue increased from 795 million yuan in 1993 to 261.428 billion yuan in 2023, with a compound annual growth rate of 20.6%. The net profit returned to the mother increased from 69.5145 million yuan 30 years ago to 16.597 billion yuan in 2023, with a compound annual growth rate of 19.3%.

　　With the growth of performance, Haier Zhijia returns investors with "real money and silver". The company has accumulated 29 cash dividends, totaling 37.159 billion yuan, with an average dividend rate of 34.1%, showing a vivid picture of paying equal attention to performance and feedback.

　　Haier Zhijia has grown into a global industrial giant. In the first half of this year, the company achieved overseas revenue of 70.824 billion yuan, and the overseas business income accounted for more than 50%.

　　From a small factory on the verge of bankruptcy to a global home appliance giant, what is the key to Haier Zhijia’s successful cycle and steady growth?

　　Recently, a series of activities of "Know My Listed Companies-Enter the Blue Chip" jointly launched by shanghai securities news and CSI Small and Medium Investor Service Center entered Haier Zhijia to visit and decode the company’s stable and far-reaching development.

　　Small innovations make a big river.

　　Haier Zhijia has deeply cultivated scientific and technological innovation, accelerated the development of new quality productivity, upgraded to high-end, intelligent and green, and continued to provide users around the world with home appliances that meet their needs, customized smart and convenient lives, leading the experience leap of users’ lives and realizing the overall leadership of high-end brands, scene brands and eco-brands.

　　Walking into Qingdao Haier Zhijia Central Air Conditioning Interconnection Factory, the busy production line roared, but there were few workers in the whole factory. Blue slogans hung on both sides of the workshop, simple and eye-catching.

　　What impressed the reporter was that each workstation basically had a display screen, which recorded the sharing of cases such as "Today’s Star" and "Maker Star", which is a scene that other enterprises rarely see.

　　"The maker star of the central air-conditioning interconnection factory, Zhang Shanguang; Innovate the name and improve the automation of paint mixing. " On the right of Zhang Shanguang’s smiling photo is a brief introduction of the maker star and innovation. A display screen with a keyboard is hung on an orange iron square pipe, which reads the words "Today’s Star of Connected Factory: Lu Fengfeng" and "Incentive Classification: Quality".

　　The reporter learned from the case shared by "Today’s Star" that when maker Lu Fengfeng connected three pipelines in the shopping mall, he found that the insertion depth of the pipe group was inconsistent. He immediately checked the pipe group and found that the pipe group had not determined the site, and timely stopped the problem and self-checked, which prevented the problem from worsening. The employee is serious and responsible for the quality, and the company praises the employee.

　　"The second inspection process is the pressure inspection station, which is also called the container inspection station. This is an improved workstation designed by employee Zhao Rongjie, and the company named it after him-‘Rongjie Inspection Workstation’. " Tamia Liu, director of investor relations at Haier Zhijia, told reporters.

　　According to reports, Zhao Rongjie cooperated with many parties to introduce the concept of new energy vehicle manufacturing into the pressure detection of central air conditioning, and created the industry’s first pressure vessel detection station with robot self-transportation, self-detection and self-diagnosis. After upgrading, the inspection room uses AGV to send the workpiece to the workstation, and uses the equipment and system for self-inspection, which improves the efficiency by 50% and realizes zero leakage of the shell and tube. After the station was put into use, Zhao Rongjie upgraded the helium recovery equipment used in pressure vessel inspection, developed system control software, and realized real-time monitoring and display of pressure control and pressure curve, and the inspection efficiency was improved by more than 50% again.

　　Today, his name has remained in the former detection station, and "Rongjie Detection Station" has become the first pressure detection station in the industry to be replaced by machines.

　　There are many "Zhang Shanguang", "Lu Fengfeng" and "Zhao Rongjie" in Haier Zhijia. Perhaps it is these countless streams of "makers" that finally converge into the sea of "scientific research" and become the true embodiment of Haier Zhijia’s insistence on "maximizing human value".

　　Born global

　　Looking back at the history of growth, a remarkable characteristic of Haier’s intellectual family is that it is "born with globalization".

　　From the perspective of time, China’s home appliances can be roughly divided into three stages. The first stage is the product going out to sea. As long as foreign markets can be exposed to China products, it will be successful. Haier Zhijia, on the other hand, chose to start from the most difficult markets in Europe and the United States and compete with experts in order to quickly narrow the gap with enterprises in developed countries.

　　At present, the company’s overseas business has entered a benign development period, and successfully achieved a global layout of multi-brand, cross-product and cross-region.

　　According to Euromonitor statistics, in 2023, Haier Zhijia’s share (retail volume) in major regional household appliances markets in the world is as follows: it ranks first in the Asian market in retail volume, with a market share of 26%; Ranked second in the Americas with a market share of 15.8%; Ranked first in Australia and New Zealand with a market share of 14.6%; Ranked fourth in Europe with a market share of 8.8%.

　　The relevant person in charge of Haier Zhijia told the reporter that the company has a global collaborative research and development system, established a global technology research and development mechanism, shared common modules and reuse technologies, and shared patents within the scope of compliance. At the same time, the company has also set up a global product development mechanism to coordinate global product cooperation and development, which can realize regional cooperation and supplement between product categories.

　　For example, the development teams in South Asia and China were highly integrated, which lasted for 10 months, broke through the inherent product development model, and innovated the model from the aspects of team division, quality control, product verification, complementary resource advantages and cost control, and jointly completed the development task of HRT-683 refrigerator products, becoming the local mainstream differentiated mid-to high-end products.

　　The company set up a global procurement committee to promote global procurement activities as a whole. The company has established an end-to-end global supply chain digital management system from market to supplier to production to logistics, and quickly adjusted the global production capacity layout in real time through intelligent algorithms, and the global factories shared and created intelligent manufacturing technologies to continuously enhance manufacturing competitiveness.

　　In global collaborative marketing and brand promotion, the company operates a multi-level brand portfolio on a global scale, which can achieve global collaborative brand promotion. The company also promotes and introduces successful marketing strategies among regional markets around the world. For example, the company successfully copied some sales and marketing models in China market to Indian, Pakistani, Thai and other markets, which strengthened the company’s brand image and regional market competitiveness.

　　In fact, Haier’s "attack on the city" overseas reveals an important change: China’s supply chain has got rid of the label of "world factory", and China enterprises are moving towards "China creation" through independent brand creation, technology accumulation and standard setting, becoming the global industry leader.

　　Salad dressing integration

　　Accompanied by globalization, Haier Zhijia’s excellent M&A integration ability. Haier Zhijia has been promoting cross-border mergers and acquisitions non-stop.

　　"We sincerely welcome more than 4,000 employees of Carrier Commercial Refrigeration to join the Haier family." On October 8th, Haier Zhijia held a welcoming ceremony to complete the acquisition of Carrier Commercial Refrigeration in Mainz, Germany, said Li Huagang, chairman and president of Haier Zhijia.

　　In December last year, Haier Zhijia announced the acquisition of the commercial refrigeration business under the Carrier Group.

　　In July this year, Haier Zhijia signed relevant transaction documents with Electrolux Group of Sweden, and acquired 100% equity of Electrolux South Africa Proprietary Limited, which is engaged in water heater business in South Africa market, with an enterprise value of 2.45 billion South African rand (equivalent to 980 million yuan) and took over its household appliance business personnel.

　　For Haier Zhijia, cross-border acquisition is familiar. In 2015, the company acquired Haier Group’s overseas white goods business (including Japan’s Sanyo Electric Company’s white goods business in Japan and Southeast Asia), in 2016, the home appliance business of General Electric Company of the United States, in 2018, Fisher & Paykel Company of New Zealand and Candy Company of Italy in 2019.

　　In Li Huagang’s view, the globalization of enterprises must be the globalization of people and the globalization of corporate culture. "Haier adheres to the’ one person in one’ model, insists on the value of people first, and integrates people from different cultural backgrounds, calling it salad-style cultural integration. There are various vegetables in a salad, representing different cultures and different countries, but the salad dressing is unified, and the salad dressing is’ one person in one’. "

　　In 2016, Haier Zhijia acquired GE Appliances without replacing a piece of equipment or dispatching any management cadres. It only did one thing, introducing the "one person and one person" model, stimulating the innovation vitality of all employees, and making the whole enterprise undergo earth-shaking changes. "Before the merger of Haier Zhijia, General Electric Appliances had been losing money for ten years in a row, but it turned losses into profits in less than two years after the merger. General household appliances have maintained double-digit growth continuously and have become the first home appliance brand in the US market. " Li Huagang said.