After decades of development, China’s beauty industry has formed hundreds of billions of industrial chains, and famous national brands such as shanghai jahwa, Galand Group and Baiqueling have been born. With the upgrading of the consumer industry, the deepening of the dual-cycle national strategy and the deep change of consumers’ aesthetic concepts, the beauty industry will enter a golden period of development. In 2020, the epidemic situation in COVID-19 spread wantonly, and the international political and economic turmoil, which affected many enterprises, experienced a "narrow escape", and some enterprises faced difficulties and dared to explore and ushered in new prosperity in the crisis. Facing the ever-changing domestic and international situation, how can the beauty industry better meet the new round of opportunities and challenges through scientific and technological innovation? How to keep up with the changes in consumer demand and stand out from the fierce and complicated competition?

On the afternoon of December 20th, the 2020 Huali Beauty Summit Forum, hosted by East China University of Science and Technology, hosted by East China University of Science and Technology Alumni Association, School of Chemistry and Molecular Engineering of East China University of Science and Technology, and organized by Shanghai Xierui Industrial Development Co., Ltd., was held in Huayi Hotel, No.12, hengshan road. The forum was strongly supported by 10 companies including shanghai jahwa United Co., Ltd., Galand (Group) Co., Ltd., Cargill Investment (China) Co., Ltd. and Oriental Meigu Functional Skin Care Research Institute. The forum focused on the opportunities and challenges of the cosmetics industry in China, attracting well-known enterprises, alumni,?More than 100 representatives from the media, Huali teachers and students attended the meeting offline, and the number of participants in online live broadcast reached more than 10,000. The forum was presided over by Li Min, general manager of the Strategy and Purchasing Department of Galand Group.

Caption: Forum site

Caption: Li Min presided over the forum.

At the opening ceremony, Wu Baijun, vice president of East China University of Science and Technology, Qian Xuhong, an outstanding alumnus of East China University of Science and Technology, academician of China Academy of Engineering and president of East China Normal University, and Pan Qiusheng, chairman and CEO of shanghai jahwa United Co., Ltd. delivered speeches respectively.

On behalf of East China University of Science and Technology, Wu Baijun congratulated the establishment of the industry alumni association and the holding of the forum, and welcomed all the guests who participated in the forum and friends from all walks of life who watched the live broadcast. He pointed out that the establishment of the Huali Beauty Industry Alumni Association and the holding of the first summit forum conform to the development of the times and social needs, and meet the common interests of alumni, enterprises and schools, which is conducive to linking and integrating resources from all walks of life, helping alumni and enterprises grow and progress, and promoting the development of the cosmetics industry and East China University of Science and Technology. He sincerely wishes the Huali Beauty Industry Alumni Association to unite and serve the vast number of alumni in the future work, help the development of alumni, enterprises and alma mater, and create greater economic and social benefits; At the same time, I hope that all alumni and colleagues will take the opportunity of the establishment of the beauty industry alumni association and forum activities to explore and establish a cooperative model and long-term mechanism for the coordinated development of production, learning, research and use inside and outside the school, so as to form a good situation of exchange of needed goods, mutual development and mutual assistance and win-win.

Academician Qian Xuhong has served as the president of East China University of Science and Technology and the chairman of East China University of Science and Technology Alumni Association. As an outstanding alumnus of East China University of Science and Technology, he is very grateful to the alumni for their contributions and support to the development of his alma mater. He pointed out that the beauty industry, as a sunrise industry in the world, will surely play a greater role in the future development of China. In addition, we should also fully realize that the beauty industry should make more efforts in terms of science and technology, industrial scale and economic benefits, especially paying attention to the in-depth application of cutting-edge science and technology in the beauty industry. This will determine whether the whole industry can go to the high end and truly become one of the leaders in the world. He expressed his belief that by giving full play to the scientific and technological advantages of East China University of Science and Technology in traditional disciplines and newly developed disciplines, we will certainly make greater contributions to the development of cosmetics industry and science and technology in China.

The Alumni Association of East China University of Science and Technology has always adhered to the working concept of "unity, cohesion, service and assistance" for the majority of alumni, and made great efforts to build an industry alumni association with the purpose of integrating industry resources and assisting alumni development. At the opening ceremony, Wu Baijun, Vice President of East China University of Science and Technology, Pan Qiusheng, Honorary Chairman of Huali Beauty Industry Alumni Association and Chairman and CEO of shanghai jahwa United Co., Ltd., Wang Tingzhang, Chairman of Huali Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., Li Jianwei, Director of Huali Alumni and Development Liaison Office and Secretary General of Alumni Association, Zhang Wenqing, Vice Chairman of Huali Beauty Industry Alumni Association and Party Secretary of Huali College of Chemistry and Molecular Engineering jointly unveiled the newly established Huali Beauty Industry Alumni Association. After the collective vote of the board of directors of Huali Beauty Industry Alumni Association, alumnus Pan Qiusheng served as honorary chairman of Huali Beauty Industry Alumni Association.

Caption: Opening Ceremony of Huali Beauty Industry Alumni Association

Caption: Wu Baijun presented an honorary letter of appointment to Pan Qiusheng’s alumni.

Pan Qiusheng said that he was very fortunate to be the honorary chairman of the Huali Beauty Industry Alumni Association and felt a heavy responsibility. He pointed out that China’s beauty industry has a market scale of more than 300 billion, and it is still in the process of sustainable development. However, we should be soberly aware that the penetration rate of China’s beauty market is still far lower than that of the global market, especially in Europe, America, Japan and South Korea. Beauty cosmetics people bear the burden of promoting the continuous innovation and sustainable development of China’s beauty and daily chemical industry. We are facing a very volatile, complex and unpredictable world. The COVID-19 epidemic in 2020 made us fully feel the unpredictability of the world. Under such circumstances, the establishment of the Huali Beauty Industry Alumni Association and the holding of the summit forum shoulder the historical responsibility of promoting industry innovation and promoting information exchange. He expressed his expectation that through such effective and in-depth communication, students will understand the market dynamics and lay a better foundation for future career development; Further promote the scientific research strength of the school to keep pace with the times and deeply connect with the dynamic trends of consumers; Help practitioners in the beauty industry to provide consumers with better products and services; Realize better contact, exchange and communication in the value chain of beauty industry and find more opportunities to promote the development of the industry.

According to the relevant data of Prospective Industry Research Institute, by 2022, the market size of China beauty industry will reach 500 billion yuan. If personal care category is added, the beauty market in China has reached a trillion-dollar volume. Under the impetus of industrial agglomeration, new technology and industrial chain optimization, China cosmetics industry has entered the moment of full awakening of "new economy". How to look at the current complex industrial situation, the industry elites, experts and scholars attending this forum gave their own answers.

Dr. Mao Jianwen, Vice President of BASF Global and Business Management Department of Nursing Chemicals Business Department in Greater China, delivered a keynote speech on the topic of "Innovative Cooperation, Win-Win Future-Trend of Cosmetic Raw Materials". He pointed out that the rapid development of China for decades and the continuous improvement of women’s social status in China have ushered in a golden age for China’s cosmetics industry. Compared with countries such as Europe, America, Japan and South Korea, the lack of penetration in our cosmetics market will bring us countless opportunities, and consumers’ demand and yearning for quality of life will surely make more national brands rank among the world-class industries. From the perspective of raw material industry, it is the real foundation for enterprises to bring value to brands by satisfying consumers’ needs, demands and pleasures. The insight into consumer demand and the yearning for improving the quality of life implied behind consumer demand are the basic thinking principles for enterprises to promote innovation. Mao Jianwen described a series of practices of BASF, a century-old enterprise, in meeting consumers’ needs, exploring consumers’ demands and creating consumers’ happiness. We also look forward to further strengthening cooperation and win-win development with East China University of Science and Technology in innovation.

Dr Zou Yue, Director of Science and Technology Department of R&D Center of Galand Group, delivered a keynote speech on "Fragrance Innovation and Beauty Products Technology". He introduced the general situation of brand establishment, enterprise development, talent team and scientific research and development of Galand Group, and emphatically shared the development course of the company’s own brand-Nature Hall. Since its inception, the brand has positioned its product DNA in the Himalayas. "Beauty begins with nature, and learning from nature" is the core interpretation of the brand. For more than ten years, Galand Group has taken modern science and technology as a tool, artistic aesthetics as a guiding ideology, and environmental protection as a concept of sustainable development, and made many scientific investigations in Himalayan areas, from tropical valleys at low altitudes to snowy plateaus and grasslands at high altitudes. By using modern techniques such as collecting the fragrance of living flowers, the original fragrance from Himalaya was developed, and the fragrance was recreated and reproduced by various experimental techniques, and it was successfully applied to three personal care and body care products of Nature Hall, effectively satisfying consumers’ demand for sensory efficacy of products. In addition, inspired by the impressionist school, Galand Group gradually developed the idea that Himalayan impressions create fragrance, and created Himalayan impressions-related fragrance by taking Himalayan landscapes, plants, colors, animals and culture as impressions. With the idea of creating fragrance by impression and artistic re-creation, Galand Group has launched a new perfume brand ASSASSINA Shaheen’s series of perfumes. Aroma innovation originates from nature and surpasses nature.

Jiang Ligang, Chief R&D Officer of Polaiya R&D Innovation Center, delivered a keynote speech on "New Regulations: New Changes in Cosmetic Formulation". He pointed out that the essence of the introduction of new laws and regulations and related supporting systems is to protect the safety and interests of consumers. It is a very great move to lead the industry innovation with legal innovation, which will affect the development of the beauty industry in the next few decades. He described the changes of new laws and regulations related to formula from the perspectives of changes in registration and filing, data requirements for first registration and filing, requirements for changes in registration and filing, Measures for the Administration of Cosmetic Labeling, and label content. The new regulations will also bring new impacts on enterprises in terms of raw materials and formula technology, mainly in that the formula of cosmetics in the future will focus on efficacy as never before, the core independent intellectual property rights will become the core competitiveness of enterprises, and sustainable development will become the core value of more and more enterprises, requiring enterprises to pay more attention to environmental protection and sustainable development.

At present, the national beauty brands in China have risen in groups. Nationalization of cosmetic raw materials and products market is an inevitable development trend. Alumni Zhang Wanping, Executive Dean of Shanghai Universities of Applied Sciences International Cosmetics Institute, shared the topic "Technical Development Trend of Nationalization of Cosmetics Market". She pointed out that technology is the driving force of development in any industry. Nationalization technology innovation is the key in cosmetics market, and the technology chain of cosmetics industry includes three parts: raw materials, formula and evaluation. In terms of raw materials, besides natural extraction and biological fermentation, which are concerned by the market and consumers, we should not avoid synthesis. Cosmetic raw materials still depend on synthesis technology, and the direction and application performance of synthetic raw materials need to be defined in combination with cosmetic formula system. In terms of formula, cosmetic formula is a multidisciplinary system, especially based on the theoretical basis of colloid and interface chemistry. Designing carrier structure according to the characteristics of raw materials and developing market-competitive product system is the main direction of product development in the future. In terms of evaluation, under the new regulations, the requirements for evaluation are higher, and the whole industry will pay attention to the establishment of evaluation system for cosmetic raw materials and products. There is still a long way to go in the evaluation of cosmetics, which needs further discussion. How to build a scientific and reasonable evaluation system through multi-dimensional system is the premise of the sustainable and standardized development of cosmetics market.

Professor Zhu Weihong, Dean of the Research Institute of East China University of Science and Technology, introduced the latest scientific research achievements of East China University of Science and Technology. He introduced the fruitful achievements of East China University of Science and Technology in discipline development, scientific research team, scientific base, personnel training, international cooperation, award-winning and transformation of scientific research achievements in the process of building a "double-first-class" university in recent years, and emphatically introduced the technical scientific research achievements related to the cosmetics industry of many professors including Shang Yazhuo, Zhang Wenqing, Wang Limin, Wang Zejian and Zhang Hongbo. In addition, Ding Wei, Dean of the College of Arts and Media, is unique in the field of brand image design and innovative development, and Du Weiyu, Associate Professor of the Business School, has conducted in-depth exploration on the market positioning and marketing strategy of cosmetic brands. East China University of Science and Technology has been able to realize the intellectual support of the whole industry chain from technology to design to marketing. He pointed out that the foundation and advantage of colleges and universities is basic research, and it is necessary to establish self-confidence in scientific research, so as to achieve the goal of running together and then leading, and emphatically introduced the practical exploration of East China University of Science and Technology in color-changing dyes, color-changing glasses, color-changing nail polish and color-changing glass.

At the closing ceremony, Zhang Wenqing, Party Secretary of School of Chemistry and Molecular Engineering, East China University of Science and Technology, Wang Tingzhang, Chairman of East China University of Science and Technology Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., and Li Jianwei, Director of East China University of Science and Technology Alumni and Development Liaison Office and Secretary-General of Alumni Association delivered speeches respectively.

Zhang Wenqing said that the Institute of Chemistry is characterized by the first-class discipline of chemistry, and its scientific research, such as the screening platform for preparing active ingredients from plants and plant cells, the analysis and testing platform with the most advanced equipment and analytical capabilities in China, and new technologies such as liposomes, nano-particles and liquid crystal emulsification, are all highly compatible with the beauty industry. The research and development of "Hualixiang" hand sanitizer and "Twelve Yaxin" perfume, and the establishment of the cosmetics laboratory led by Professor Shang Yazhuo are all beneficial attempts to integrate scientific and technological innovation and cultural creativity and apply professional knowledge to innovative practice. The College will also increase the training of cosmetics-related talents with the help of the beauty industry alumni association platform, enhance the exchange and interaction between universities and industries, better unite and unite alumni in the cosmetics industry, strengthen information communication and resource sharing among alumni, and promote cooperation.

Wang Tingzhang said that he was very fortunate to be the first chairman of the Huali Beauty Industry Alumni Association. The establishment of the beauty industry alumni association will undoubtedly become an effective platform for in-depth communication between the alma mater and alumni in the beauty industry, and the beauty summit forum will also become a brand activity for the alma mater to better link industry enterprises, integrate social resources and serve the beauty industry. He said that he is looking forward to working with colleagues of the beauty industry alumni association to create and build together. Under the unified leadership of the school alumni association, he will give full play to the unique advantages of the industry, further promote the integration of Industry-University-Research, accelerate the incubation and application of scientific research soft achievements, and jointly cultivate talents through school-enterprise cooperation, so as to contribute to the healthy and prosperous development of the beauty industry in China, and jointly build a first-class beauty industry alumni association in China.

Li Jianwei said that today’s forum activities have enabled us to have a clearer understanding of the opportunities and challenges faced by the cosmetics industry in China, enhanced industry awareness and broadened our thinking horizons through the wonderful sharing and interactive exchange of guests, and also provided a favorable opportunity for further promoting the interaction and cooperation among universities, enterprises and alumni. We believe that the establishment of Huali Beauty Industry Alumni Association will surely become an important platform for related enterprises and alumni, and achieve group development and win-win results through communication, cooperation, mutual assistance and sharing. The establishment of Huali Beauty Industry Alumni Association will also help the discipline construction and personnel training of the alma mater.

On the morning of the same day, the first member representative meeting and board meeting of East China University of Science and Technology Beauty Industry Alumni Association was successfully held. Alumni Wang Tingzhang, leader of the preparatory group, introduced the preparations for the conference, reviewed and adopted the Articles of Association of East China University of Science and Technology Beauty Industry Alumni Association, and elected the first Council of East China University of Science and Technology Beauty Industry Alumni Association. After voting, Pan Qiusheng, Chairman and CEO of shanghai jahwa United Co., Ltd., served as honorary chairman of the Council, and Wang Tingzhang, Chairman of Shanghai Xierui Industrial Development Co., Ltd., served as chairman of the Council. Galand (Group) Co., Ltd. has 9 vice-chairmen including Li Min, general manager of the strategic purchasing department, 24 directors including Wang Ping, chairman of Lanzhou Dayuan New Materials Technology Co., Ltd., a supervisor including Huang Chao, a partner of Guo Hao Law Firm, and Yao Chen, CEO of Beauty BU of Wipro Consumer Goods Group, concurrently serves as secretary-general.

On behalf of the Alumni Association of East China University of Science and Technology, Li Jianwei congratulated the establishment of the Alumni Association of Beauty Industry and the election of directors. He said that in the future work, the school will spare no effort to provide all possible guidance, support and help for the construction and development of the beauty industry alumni association, and work together with the alumni to do a good job in alumni work and make unremitting efforts to build a deep-rooted and endless Huali life community.

Wang Tingzhang pointed out that the establishment of the Beauty Industry Alumni Association has provided an effective platform for increasing in-depth communication between schools and alumni. In the future, the Beauty Industry Alumni Association will actively integrate resources, with the goal of serving alumni and helping their career development, make efforts to strengthen contact with alumni in the beauty industry at home and abroad, build a platform for interactive exchanges, strengthen cooperation with their alma mater, jointly promote scientific and technological innovation and personnel training in the beauty industry, and build an integrated platform in Industry-University-Research.

Photo caption: Members of the first Council of Huali Beauty Industry Alumni Association took a group photo.

There is no doubt that the medium and large 6-seat SUVs represented by the ideal L8 and the M7 are the most popular products in the current new energy market. They have a large space, full configuration, and "refrigerator color TV sofa" is also readily available, but the price of about 300,000 is still a lot of pressure for ordinary home users… If there is a demand, there will be a market, so Dongfeng Yipai eπ 008 is here.

static article

At first sight of the eπ 008, the first impression it gives people is that it has a "public face". Through daytime running lights, closed grilles, and low wind resistance body contours are the most common features of today’s new energy models, and they are not exciting at first glance – of course, it should be done to conform to the aesthetic of most people and make the whole family acceptable.

细看之下，这台eπ008在设计上藏着不少令人惊喜的小细节。比如前脸上这条精致的贯穿式日间行车灯带，灯腔内部晶莹剔透的LED灯珠就很有质感，同时下方还隐藏有一整面星光隔栅，可以显示各种灯语进行人车互动，科技感直接拉满。

转到车侧可以看到，整个车身型面比较简洁，一条腰线近乎平行地从车头一直拉到车尾。车顶线也很简洁，在C、D柱间留出了一块面积不小的车窗，从而形成一个半悬浮式的车顶，让这台车长超5米、轴距超3米的大家伙并不显得笨拙。车身下部分的门槛处则做了黑化撞色处理，降低了一些视觉高度，增加了灵动感。细节方面，隐藏式门把手时髦之余也能够提升车辆的空气动力学表现。此外新车还在D柱侧窗内部配备了LED指示灯，在充电时可以显示电池电量。

车尾的设计则比较简洁，同样的贯穿式尾灯与车头相呼应，精致感不错。车顶上方的扰流板以及下方后保险杠处的黑色饰板则让整个尾部看起来更具层次感。

进入车内， eπ008所营造出的内饰豪华氛围出人意料。我们拿到的是一台浅色内饰版本的车型。黑白双拼的中控台，白色的座椅，再配上深色木纹饰板以及金色饰条点缀，豪华与时尚感兼具。可以看到整个座舱的视觉重心是正中间这块15.6英寸的中控屏幕，车机全系搭载高通骁龙8155芯片，并支持车机界面显示的内容可见即可说。驾驶位正前方则是一块8.8英寸液晶仪表盘，显示效果细腻，UI设计也清爽易读。由于采用了怀挡设计，在中控台下部留出更大的储物空间，后方的扶手箱看上去很浅，不过下方暗藏玄机，这点我们后面再说。

坐进后排，eπ008给我的感觉更像是坐进了一台MPV。它采用标准的2+2+2的6座布局，值得一提的是二排右侧可选装零重力座椅，除了加热、通风和按摩功能之外，还能一键躺平。另外，右侧腿托和小桌板都是标配的。

新车在过道中间配备冰箱支持电控前后移动，方便前后排乘客使用。还记得上面提到它的前排扶手箱很浅吗？实际上，当这个冰箱移动到前方时可以直接与扶手箱组合，方便前排乘客使用，是一个颇具巧思的设计。还有一个小细节，由于eπ008在后排车顶布置了一块娱乐大屏幕，当行驶中将这块后排屏幕打开时，如果是常规的光学后视镜，后方视野显然会被屏幕挡住，这时它配备流媒体后视镜就很实用了——实际体验下来，这块9.2英寸的流媒体后视镜显示效果清晰，而且反光很弱。

入座eπ008的第三排，得益于宽大的车身和超长的轴距，腿部空间和头部空间在同级车型中都能达到中上水平。乘坐感受虽然离中高端MPV车型还有一定距离，但值得一说的是eπ008第三排座椅的坐垫和靠背填充材料都很厚实，特别是坐垫长度表现不错，加上靠背角度可调，配合开扬的视野，舒适性在三排SUV中还算不错。

动态篇

接下来聊聊eπ008的动态表现。我试驾的这台增程版车型搭载马赫E超级增程系统，采用1.5T发动机作为增程器，增程器功率108kW。同时匹配了与纯电车型相同的后置单电机，最大功率200kW。续航里程上，CLTC工况纯电续航里程为210km，综合续航里程则超过了1300km。

这次试驾我们分别在场地和城市道路上体验了eπ008的加速、减速、底盘动态等各方面的表现。在加速测试中，全力踩下加速踏板，此时它的动力输出完全与纯电车型一样，没有丝毫迟滞便全力冲了出去，响应足够直接，而在动力输出的持续性上同样没有让我失望，由此也可以判断出eπ008日常开起来不会给你那种开大车的笨重感。而在全力制动时，车身姿态控制得很好，直到最后刹停，车辆一直保持稳定状态。同时刹车踏板的脚感踏实，提供给驾驶者足够的信心。

在模拟日常道路各种颠簸路段以及赛道驾驶环节，正好考验eπ008的底盘功底。新车底盘采用前麦弗逊、后多连杆独立悬架系统，虽然全系都没有配备空气悬架，但底盘所表现出的舒适性和稳定性值得肯定。

我们首先通过的是一段碎石路面，eπ008在经过时能够过滤掉大部分细碎震动，剩下的震动又被舒适的座椅吸收殆尽，实际可感知到的震动已经很少了。

在由一排排减速带模拟的大面积破损路面，eπ008通过时同样很从容，方向稳定，车身也没有多余的晃动，干脆利落。

而在随后的赛道环节中，eπ008也给出了超过“平均分”的表现。尽管受限于巨大的车身尺寸和舒适取向的调校，侧倾会比较明显，但稳定性一直保持得不错，可以感觉到车辆的极限不低，灵活性也很好。

之后的城市道路试驾环节，我们主要体验了这台增程版车型提供的纯电优先、燃油优先、油电混合三种能源模式。在城市环境中，我更喜欢将它调整到纯电优先模式，节能高效的同时还能享受纯电驱动带来的轻快驾驶体验。轻点油门，动力的响应迅速，加上出色的隔音，实际的驾乘体验会更出色。当然，如果是高速巡航，或者长时间跑在城市快速路上时，油电混合和燃油优先模式会是更好的选择。此时增程器参与发电，不仅没有纯电车型的续航焦虑，一直运行在高效工况下的增程器也会更加经济。

时尚酷评

豪华又时尚的设计、丰富且实用的配置，媲美MPV车型的大6座布局，以及出色的动力和水准之上的底盘，作为东风奕派的第二辆车、也是首款SUV，这台eπ008从产品角度来衡量是可以得到好评的。目前新车给出的预售价格为20-25万元，如果实际上市后的价格还有惊喜的话，很难想象它的同级对手们应该如何应对？

　　American electric vehicle manufacturerIt rose more than 12% to $162.8 per share in pre-market trading of US stocks. The company’s financial report released on the 23rd showed that in the first quarter of 2024, the company’s revenue was US$ 21.3 billion, down 9% from the same period last year. Net profit was $1.129 billion, down 55% year-on-year. Although the revenue of the financial report did not meet expectations, it was pointed out in the financial report that the company has updated the future vehicle lineup and advanced the launch time of the new model. The original announced time was to start production in the second half of 2025.

　　Musk talks about rebuilding Tesla to start new growth: autonomous driving+low-priced models become life-saving straws?

　　On April 24, the financial report for the first quarter of 2024 released showed that its revenue in the first quarter was 21.301 billion US dollars, down 9% year-on-year; The net profit was $1.129 billion, down 55% year-on-year; The adjusted earnings per share was $0.45 and the gross profit margin was 17.4%. Except gross profit margin, all financial indicators are lower than Wall Street’s expectations.

　　However,Took out a new business map: low-priced models will be released at the latest next year, Robotaxi (Taxi) will be released in August this year, and the prospect of automatic driving will be clear, and it will even be ordered by other car companies.Progress is steady.

　　This prospect has once again been recognized by the market, and the share price of US stocks rose by 13.38% after hours. At the same time, Ark Investment Management Company, a subsidiary of "Mu Sister", has also increased its holdings of Tesla for several consecutive days.

　　Tesla said that it is currently between two growth waves: the first wave began with the global expansion of the Model 3/Y platform. "We believe that the next wave will be triggered by the advancement of autonomous driving technology and the launch of new products, including those based on our next-generation vehicle platform."

　　Low-priced models "return" to Tesla?

　　On the earnings conference call, elon musk, CEO of Tesla, gave a big bonus-Tesla’s low-priced models will start production at the end of this year at the earliest and early next year at the latest. It was the release of the news that drove Tesla’s share price to rise rapidly after hours.

　　Musk admits that the demand for electric vehicles is under pressure, and other automakers are turning to hybrid vehicles, but Tesla will not do so.

　　He pointed out that Tesla will continue to update its vehicle lineup and accelerate the launch of new models. Some production plans originally scheduled for the second half of 2025 may be advanced to the beginning of 2025 or even the end of 2024, including cheaper models, which will form a strong combination with existing models. The new model will use the next generation platform and the current platform technology, and will be able to use the production line of the current model. He also said that the delivery of electric vehicles in 2024 will be higher than last year.

　　A few weeks ago, foreign media reported that Tesla would give up the plan of launching low-cost cars and go all out to develop Robotaxi, a self-driving taxi. This low-cost model has always been highly anticipated by the market, and the price is expected to be around $25,000, which is expected to become the next hot model to promote Tesla’s growth.

　　Later, Musk denied this report on his social media platform X, calling it "lying again". However, Musk’s rumor did not reverse Tesla’s decline. However, after that, there were news that Tesla gave up low-priced models. Under the huge bad news, Tesla’s share price fell for several days until the financial report was released. Since 2024, its share price has fallen by over 40%.

　　At the earnings conference call, some analysts asked detailed questions about this low-priced model, but Musk did not respond. Tesla executives said that Tesla is updating its future product roadmap to provide customers with cheaper electric vehicles faster.

　　However, some analysts have questioned this. In the financial report, Tesla described this low-priced model as "a lower-priced model". Analysts believe that the price of this new model may be difficult to match the market expectations.

　　Tesla has previously disclosed that the cost of the next generation electric vehicle platform may be reduced by 50% compared with the existing platforms supporting Model 3 and Model Y. In this financial report conference call, Tesla admitted that the company will turn to the strategy of mixing the next generation technology and process with the existing platform and production line, which will lead to a reduction in the company’s cost reduction.

　　Foreign media quoted analysts as saying that this can be "regarded as confirmation that it has stopped the Model 2 (low-priced model code) plan".

　　Automated driving is commercialized or only one step away.

　　"Even if aliens kidnap me tomorrow, Tesla will solve the problem of autonomous driving." At the earnings conference call, Musk clearly expressed his determination in autonomous driving.

　　Musk stressed, "If anyone wants to invest in Tesla’s stock, then I strongly suggest that you must try FSD. If you don’t know FSD, it’s hard to say that you know Tesla."

　　Based on the large-scale driving mileage, self-developed computing platform and huge computing power layout, Tesla’s intelligent driving software FSD (fully automatic driving) has entered the V12.3 stage. Tesla said that the fully automatic driving distance is only "one step away" from reality, and once it is commercialized on a large scale, it will become a lucrative "cash cow" for Tesla.

　　In the version of FSDV12.3.1 pushed by Tesla to North American car owners in March, Tesla has introduced the "end-to-end neural network" technology. By deeply learning the driving data of over one million vehicles, it uses technology to influence vehicle control, such as operating steering wheel pedals and turn signals, instead of hard coding every driving behavior.

　　Musk once said that 6 billion miles is an important node for the qualitative change of fully automatic driving system. In the first quarter of 2024, the total mileage of Tesla FSD real road conditions has reached 1.25 billion miles (about 2 billion kilometers), which far exceeds the sum of other companies. Tesla expects that at the current speed, the accumulated mileage of FSD is expected to reach 2 billion miles by the end of May and 6 billion miles within one year.

　　At the beginning of April, Musk also said on his social platform X that the cumulative mileage of Tesla FSD driving will soon exceed 10 billion miles.

　　In order to further promote the coverage of FSD, Tesla recently announced the downward adjustment of monthly subscription price and package purchase price of FSD in the United States. The FSD subscription price has been reduced from $199 to $99 per month; The purchase price of the FSD package has also dropped from $12,000 to $8,000.

　　"We are indeed moving towards the future of autonomous driving of electric vehicles. Gasoline vehicles will be like riding horses and using flip phones." Musk said.

　　It is worth mentioning that Musk also confirmed that Tesla is discussing the licensing of FSD with a car manufacturer. "We are having a dialogue with a car manufacturer."

　　Tesla plans to supply its self-driving car computers and cameras to other car companies and authorize them to use the software. However, Tesla management also mentioned that even if a license agreement is reached this year, it may take Tesla three years to adapt it and put it on the bus.

　　In fact, as early as 2021, Musk said that he had an early discussion with other automakers on the licensing of autonomous driving technology, but no results were achieved. In 2023, Tesla announced that it would open to other car manufacturers to authorize the assisted driving systems Autopilot and FSD. However, earlier this year, Musk mentioned that "automakers don’t believe that Tesla’s fully automatic driving is real."

　　Based on the maturity of FSD, Tesla Robotaxi (taxi) is just around the corner.

　　Musk confirmed in the earnings conference call that Tesla will release Robotaxi on August 8, 2024, and the management announced the latest progress of Robotaxi, which will adopt the "Unboxed" manufacturing method.

　　Musk also revealed that Tesla Robotaxi is called "Cybercab", which is a vehicle customized for taxi service. As part of the fleet, Tesla owners may also send their cars to make money, which Musk described as "the combination of Airbnb and Uber".

　　Tesla is currently developing the network car function available in the future, and plans to seamlessly integrate the network car function into Tesla applications. After the earnings conference call, Tesla released a preview screen of automatically calling a car through Tesla APP on X.

　　Kathy Wood, founder of Ark Investment, said in a recent interview that Tesla is carrying out the world’s largest project through autonomous driving. Wood believes that the gross profit margin of Robotaxi business is between 80% and 85%, which is like software as a service. Before 2030, the entire ecosystem of self-driving taxis will generate 8 trillion to 10 trillion US dollars in revenue, and platform suppliers such as Tesla will get half of it.

　　Musk reiterated that Tesla is an artificial intelligence company.

　　Tesla is comprehensively increasing its investment in the field of artificial intelligence, including the aforementioned autonomous driving.

　　Tesla said that in order to further improve its end-to-end training capabilities, Tesla will continue to enhance its core artificial intelligence infrastructure capabilities in the coming months.

　　In early 2024, Musk confirmed on social media that Tesla would invest 500 million US dollars in the super factory in new york to build a Dojo supercomputer cluster. He also pointed out that the amount of investment to remain competitive in the AI field will be billions of dollars every year. At the beginning of April, Musk further pointed out that Tesla’s accumulated investment in the field of autonomous driving (computing power training, large-scale data pipeline and video storage) will exceed 10 billion US dollars in 2024.

　　Musk said that by the end of this year, Tesla will have 85,000.H100 GPU is used to train artificial intelligence.

　　He emphasized that Tesla is an artificial intelligence company, and Musk downplayed or even refused to answer analysts’ questions about the automotive industry. In his view, it is not qualified to regard Tesla as an investor in a car company.

　　In addition, Musk also revealed the human form.The progress of Optimus, at present, Optimus can perform simple operations, such as "completing simple factory tasks in the laboratory", and Tesla will try to carry out preliminary production of Optimus for internal use this year.

　　He added that humanoid may start limited mass production at the end of next year and supply it to external customers. Musk stressed that Optimus will be more valuable than any other product combined, and Tesla’s artificial intelligence reasoning technology is also different from any other company.

　　Musk has said many times before that humanoid sales may make greater contributions to Tesla’s business compared with other fields such as automobile manufacturing.

　　Analysts pointed out that despite Musk’s prospects for other businesses, the market still pays more attention to the progress of Tesla’s automobile business, just as low-priced models have greatly boosted the stock price.

　　In order to increase its market share, Tesla has lowered the price of all its products in the United States, China, Europe and other markets by about $2,000.

　　However, some foreign media pointed out that at present, Tesla is still one of the few automakers in the world who make money by electric vehicles, but in China, the world’s largest electric vehicle market, Tesla’s limelight is beingWaiting for the rookie to take it away; In the American market, established automakers are also catching up.It has been announced that it has been solved.Group manufacturing obstacles, it is expected that electric vehicles will be sold and profitable later this year.

　　Tesla has said for many years that it expects an average annual growth rate of 50%, but it has failed to achieve this goal. The financial report also warned investors that the growth rate this year will be "significantly reduced".

　　"From 2019 to now, we have just experienced a long period of prosperity," Musk said in a conference call. "It is time to restructure the company to achieve the next stage of growth."

In 2023The SUV market is full of smoke, and major manufacturers are gearing up to launch heavy models, from fuel to hybrid.From intelligence to luxuryFrom urban to off-road, the boundaries of SUVs are constantly being broadened, and consumers’ choices are becoming more diverse. Behind this flowery market, there are cruel competition rules. Who can stand out in this SUV competition?Win the title of king?

In order to answer this question,We go deep into the market.,In-depth evaluation of 10 popular SUVs was conducted in all directions and dimensions., trying to uncover the truth of this SUV Jianghu competition.

As a representative model of China brand SUV,Since its listing, it has won the favor of consumers with its stylish appearance, rich configuration and affordable price.The 2023 CS75PLUS has been upgraded in appearance and interior.And equipped with a new generation of NE1.5T high-pressure direct injection engine of Blue Whale,The power is strongerThe fuel consumption is lower, further consolidating its position in the 100,000-class SUV market.

Facing the double attack of joint venture brand and new force of making carsChangan CS75PLUS is also facing unprecedented challenges.How to promote brand premium while maintaining price advantage, to create a more differentiated product force,It is a problem that Chang ‘an CS75PLUS needs to think about.

> "I chose CS75PLUS mainly because of its high cost performance.The appearance is also quite atmospheric.There is enough space.Its interior materials and workmanship still have room for improvement.I hope Changan can do better in details. "

> "Changan CS75PLUS is a very balanced SUV.It has done well in appearance, space, power and configuration.,The price is also relatively close to the people., is a very suitable SUV for home use.It still needs to be improved in brand power and technological innovation.It is necessary to further strengthen the competitiveness with joint venture brands. "

Under the background of vigorous development of new energy vehicle marketWith its leading DM-i super hybrid technology and blade battery technology,Became a dark horse in the SUV market.Song PLUS new energy provides two power versions, DM-i and EV.Meet the needs of different consumers.The DM-i super hybrid version has both the cruising range of a fuel vehicle and the driving experience of an electric vehicle, while the EV pure electric version has a longer cruising range and a more environmentally friendly travel mode.

The success of song PLUS new energy,Not only because of its technological leadership.,But also lies in its accurate market positioning and differentiated product strategy.In the process of traditional SUVs transforming into new energy sources,Song PLUS new energy relies on its first-Mover advantage and technology accumulation, quickly occupied the market opportunity

> "I choose the DM-i version of Song PLUS New Energy.Because it can both refuel and recharge,No endurance anxietyAnd the driving experience is also very good.Very smooth and quietThe fuel consumption is also very low, and it is a very suitable SUV for home use. "

> "Song PLUS New Energy is a successful attempt of BYD in the field of new energy vehicles.,With its leading technology, rich configuration and excellent product strength.,Won the recognition of consumers.It has also set a new benchmark for China brand SUVs. "

As one of the pioneers of urban SUV,Since Honda CR-V was born in 1995,It has won the trust of consumers all over the world with its characteristics of reliability, durability, fuel economy and comfort. After five generations of changes,CR-V always adheres to the people-oriented design concept., constantly improve product strength,The cumulative sales volume worldwide exceeds 11 million vehicles., has become a truly global model.

The 2023 CR-V has been upgraded in appearance and interior.And equipped with Honda’s latest HondaSENSING security extrasensory system.,Further enhance the sense of security and technology.Facing the strong rise of China brand SUV and the impact of new energy vehicles,CR-V also needs constant innovation.In order to maintain its competitiveness in the market.

> "I chose CR-V because of its good brand reputation.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and low fuel consumption, so it is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "CR-V is a very mature SUV product.,It has done a good job in reliability, durability and fuel economy.,However, it still needs to be improved in intelligence and networking.Need to further cater to the needs of young consumers. "

As the second model built by Huawei and Cyrus in-depth cooperation,Wenjie M7 is positioned in luxury and wisdom large electric SUV.It is equipped with Huawei HarmonyOS intelligent cockpit, which has powerful intelligent interactive experience and rich application ecology.Wenjie M7 is also equipped with HUAWEIDriveONE pure electric drive extended range platform.The cruising range of CLTC can reach 1220 kilometers.The fuel consumption per 100 kilometers is as low as 5.8L, both performance and efficiency.

The emergence of,Breaking the boundaries of traditional SUVs,Perfect integration of intelligent technology and luxury experience, bringing consumers a brand-new travel experience.The success of asking M7.It also proves Huawei’s strong strength in the field of smart cars.

> "I chose to ask M7 because its intelligent experience is very good.HarmonyOS cockpit is very smooth,Voice control is also very sensitive.And it has a lot of space.Comfortable rideIt has a long cruising range and is a very suitable SUV for home use. "

> "M7 is a successful attempt of Huawei in the field of smart cars.,With its leading intelligent experience, luxurious interior configuration and excellent cruising range.,Won the favor of consumers.It also pointed out the direction for the development of intelligent SUVs. "

As the flagship SUV of Geely Automobile,Since its listing, it has relied on its atmospheric and fashionable appearance, luxurious and exquisite interior and rich technology configuration.It has become a representative model of domestic SUV, Xingyue L is equipped with Volvo Drive-E series 2.0TD engine.And equipped with 8AT gearbox., strong power, excellent control

The appearance of xingyue lIt broke the monopoly position of the joint venture brand in the SUV market.It proves that China brand SUV can also create high-quality, high-performance and high-value products., the success of Xingyue L,It also sets a new benchmark for the development of China brand SUVs.

> "I chose Xingyue L because its design is very atmospheric.The interior is also very luxurious.,Configuration is also very rich.And its power is very strong,The manipulation is also very good.It is a very fun SUV. "

> "Xingyue L is a successful attempt of Geely Automobile in SUV field.,With its high quality, high performance and high value products.,Won the recognition of consumers.It has also set a new benchmark for the development of China brand SUVs. "

As the second SUV model of Tesla,Since its launch, ModelY has relied on its simple and technological appearance, minimalist and intelligent interior and excellent cruising range.,It has become the benchmark model in the electric SUV market.ModelY is equipped with Tesla’s latest electric technology.It has long cruising range and super acceleration performance.It takes only 3.7 seconds to accelerate 100 kilometers.

The appearance of ModelY,Subvert people’s traditional cognition of SUV.,Perfect integration of technology, environmental protection and performance., bringing consumers a brand-new travel experience.ModelY’s successIt has also promoted the transformation of the global automobile industry to electrification and intelligence.

> "I chose ModelY because of its long cruising range., accelerate quickly,And its intelligent experience is also very good.Autopilot function is very practical.It is an SUV that is very suitable for daily commuting. "

> "ModelY is a successful attempt by Tesla in the field of electric vehicles.,With its excellent cruising range, super acceleration performance and leading intelligent experience.,Won the favor of consumers.It has also promoted the transformation of the global automobile industry to electrification and intelligence. "

As an evergreen tree in China SUV market,Since its listing, it has won the trust of consumers with its reliable, durable and economical characteristics.After three generations of changeHaval H6 always adheres to the guidance of users’ needs.Continuously improve product strengthIn the domestic market, the cumulative sales volume has exceeded 4 million, making it a legendary model in the China automobile market.

The 2023 Haval H6 has been upgraded in appearance and interior.It is also equipped with the latest lemon platform and coffee intelligent system of Great Wall Motor.,Further improve the level of security and intelligence.In the face of fierce market competition,Can Haval H6 continue to maintain its sales myth?It is worth waiting and seeing.

> "I chose Haval H6 because of its reliable quality.Leather is durable.,And it has a lot of space., low fuel consumption,The price is also relatively close to the people., is a very suitable SUV for home use.

> "Haval H6 is a very successful SUV.With its advantages in reliability, durability and economy,Won the recognition of consumers.It still needs to be improved in terms of brand power and technological innovation.Need to further strengthen the competitiveness with joint venture brands. "

As the flagship SUV of Chery Automobile,Since its listing, with its stylish appearance, spacious and comfortable space and rich technology configuration,It has become the quality choice of China brand SUV.The Tiggo 8 is equipped with the latest 1.6TGDI and 2.0TGDI engines of Chery Automobile.And equipped with 7DCT gearbox., strong power, excellent control

The appearance of Tiggo 8Breaking the technical barriers of joint venture brands in the SUV market,It proves that China brand SUV can also create high-quality, high-performance and high-tech products., the success of Tiggo 8,It also sets a new benchmark for the development of China brand SUVs.

> "I chose Tiggo 8 because its design is very atmospheric.The interior is also very luxurious.,Configuration is also very rich.And it has a lot of space.Comfortable rideIt is an SUV that is very suitable for home use. "

> "Tiggo 8 is a successful attempt of Chery Automobile in SUV field.,With its high quality, high performance and high-tech products.,Won the recognition of consumers.It has also set a new benchmark for the development of China brand SUVs. "

As one of the representative models of Japanese SUV,Since its listing, Toyota has won the trust of consumers all over the world with its characteristics of reliability, durability, fuel economy and comfort.After five generations of changeRAV4 Rongfang always adheres to the design concept of quality first.Continuously improve product strengthIt has sold more than 10 million vehicles worldwide, making it a truly global model.

The 2023 RAV4 Rongfang is equipped with Toyota’s latest TNGA architecture and THSII hybrid system., further improving the safety and fuel economy,Facing the strong rise of China brand SUV and the impact of new energy vehicles,RAV4 Rongfang also needs constant innovation.In order to maintain its competitiveness in the market.

> "I chose RAV4 rongfang because its brand reputation is good.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and low fuel consumption, so it is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "RAV4 rongfang is a very mature SUV product.,It has done a good job in reliability, durability and fuel economy.,However, it still needs to be improved in intelligence and networking.Need to further cater to the needs of young consumers. "

As one of the representative models of German SUV,Volkswagen Tiguan L has relied on its stable appearance, spacious and comfortable space and solid handling performance since its listing.,It has become a hot-selling model in the domestic SUV market.It is equipped with Volkswagen’s latest EA888 engine and DQ500 gearbox.Strong motivation, excellent control

Facing the strong rise of China brand SUV and the impact of new energy vehicles,Tiguan L also needs constant innovation.,In order to maintain its competitiveness in the market.

> "I chose Tiguan L because of its good brand reputation.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and strong power. It is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "Tiguan L is a very mature SUV product.It has done a good job in reliability, durability and maneuverability.,However, it still needs to be improved in intelligence and networking.,Need to further cater to the needs of young consumers. "

SUV Jianghu, changeable, there is no eternal king, only constant innovation and transcendence. In this fierce competition,Who can gain insight into market trends?,Meet consumer demandWho will win the final victory, we believe that the SUV market will be more exciting in the future, let us wait and see.Witness the next legend of SUV Jianghu!

This article is only used to share positive energy, without any intention of infringing on the legitimate rights and interests of others. If there is any infringement, please contact us and we will actively cooperate to solve the problem.

CCTV News:During the just-concluded "May Day" holiday, the popularity of travel in various places has not diminished. According to the big data analysis of China Mobile Wutong, the daily average number of tourists increased by 20% during the May Day holiday this year. Among them, the tourism of folk culture has increased significantly. The increasingly rich supply of cultural tourism products constantly meets people’s more diverse consumer needs.

During the May Day holiday, the non-legacy experience tour became a highlight. Xinjiang, a popular scenic spot, welcomes many tourists. In Kashgar, earthenware handicrafts attract tourists from all over the world. Visitors experience the fun of making earthenware on the spot and feel the charm of intangible cultural heritage from a distance.

In Jiangxi, folk cultural activities such as hand-cranked lion, clam shell dance and "Ma Bu Deng" are staged in turn, allowing tourists to experience the local ancient charm and folk customs while visiting the ancient village.

Science and Technology Empowers Smart Tourism to Promote Tourism Consumption on May 1 ST

Science and technology empowerment and smart tourism have become the new hot spots in the tourism consumption market in May 1st. According to the preliminary statistics of the Ministry of Culture and Tourism, during the May 1 holiday this year, the first batch of 42 national smart tourism immersive experience new space consumption increased by more than 120% compared with the same period of last year, with a total amount of more than 220 million yuan and a consumption of more than 4.3 million people.

New gameplay and new formats bring new experiences to tourists.

In addition to folk tourism, non-legacy tourism and wisdom tourism, some new games and new formats have also brought people new experiences during this May Day holiday.

In Suzhou East Taihu Lake Tourist Resort, visitors can choose 5-mdash; 15-minute low-altitude flight route, take a helicopter to watch the lake view. Up to now, there are nearly 1,000 flight experiences, with a duration of more than 1,000 minutes and more than 100 flights. In the scenic spot of China Elk Garden in Yancheng, Jiangsu Province, the helicopter low-altitude tour project is also favored by friends of all sizes. By May 4th, the helicopter had received more than 1,800 tourists, and its operating income exceeded 600,000 yuan.

In Baoshan National Mine Park, Guiyang County, Hunan Province, tourists wear safety helmets and take a small train to explore underground mines under the guidance of tour guides. In the scenic area, tourists can visit underground mines, museums, ancient coin-themed sculptures and other diverse consumption scenes.

Rural tourism with rich cultural flavor presents new highlights.

According to the National Rural Tourism Data Monitoring Center, during the "May 1" holiday this year, the total number of rural tourism receptions nationwide reached 172 million, and the total rural tourism revenue reached 51.817 billion yuan, up by 8.9% and 12.3% respectively.

Rural tourism also presents new features in this May Day holiday. During the holiday, the Ministry of Culture and Tourism launched 82 theme routes of "Spring Festival, Free in the Country". The phenological landscape, agricultural folk customs, seasonal products and special diets contained in traditional seasonal solar terms will be transformed into a new immersive rural tourism experience with the charm of nature and humanity and the beauty of tradition and modernity.

Small cities have sprung up, and the car rental market is booming.

In addition, the car rental platform data shows that the overall "May 1" holiday car rental remained at a high level, and the national vehicle rental rate peaked at over 90%.

According to big data, Yuyao, Loudi, Qingyang, Pingliang and Suining rank among the top five in the national rental rate, and cities such as Hulunbeier, Songyuan, Daqing, Suqian and Danyang have become the fastest growing cities for car rental, highlighting the tourism prosperity of small and medium-sized cities.

In addition, from the perspective of large cities, Zhengzhou’s car rental rate ranks first among provincial capital cities. First-tier cities such as Shanghai and Beijing rank first, followed by Changsha, and provincial capital cities such as Hangzhou, Xi ‘an, Shenyang, Shijiazhuang, Chongqing, Chengdu, Haikou, Nanjing, Hefei and Lanzhou are also collectively on the list.

　　This is a young man’s play,

　　This is a drama of young people’s martial arts dreams.

　　Martial arts dramas don’t follow the "local spirit", but they go straight to the soul.

　　Young people’s youth, love, fantasy, liveliness, rhythm and bright thinking can all be derived from a drama. In 2020, the new version of CCTV’s "Two Prides" is a smart and beautiful martial arts world for young audiences.

　　This Spring Festival is a bit special, and finally young people who are not easy to stay at home for so long, let’s chase a drama together. Since its launch, "Double Pride" has been outstanding, and has won many praises from both inside and outside the industry. So, what is the reason that makes it so popular? What’s the secret of its popularity?

　　First, the martial arts narrative: Young people in every era have a little fish and Hua Wuque in their hearts.

　　In 1966, the novel "A Double Pride", which was first published in Taiwan, China, became a wonderful book among martial arts novels, enjoying a good reputation in the Chinese world. Every time it is adapted into a film and television work, it becomes a film and television feast that people can see at a glance.

　　In fact, every era will contribute the best actor resources to create the "Double Pride" and its characters belonging to that era. Among them, the most attractive one is Hua Wuque.

　　In 1988, Tony Leung Chiu Wai, as a "wireless five tiger general", played the role of Little Fish in the TV series "Two Prides in a Family" produced by Hong Kong, China TV Broadcasting Co., Ltd., which was his early success. Wu Dairong, a newcomer, plays the role of Hua Wuque, which has captured the hearts of many audiences with the elegant temperament of a gentleman in white and a well-proportioned tree. So far, there are still many "flower fans" who think: "After Wu Dairong, there will be no more playboys."

　　In the 1992 film version of "Two Prides in a Family", Andy Lau starred in Little Fish, while Brigitte Lin disguised herself as a man and played Hua Wuque, giving people a different movie-watching experience. I’m afraid Jimmy Lin and Alec Su starred in "Two Prides in a Family" in 1999 and Dicky Cheung and Nicholas Tse starred in "Little Fish and Hua Wuque" in 2005, which made the mainland’s post-70s and post-80s generations remember deeply.

　　Jimmy Lin’s baby face makes the tricky and clever little fish come alive. Even the scar on the little fish’s face is alive and smart under Jimmy Lin’s interpretation. Alec Su, who once appeared in the hit drama Princess Huanzhu, made a huge typhoon switch with Hua Wuque in "Two Prides of the Family" with his high popularity, which made the audience exclaim that the well-informed and versatile May was so handsome!

　　Some people are obsessed with the little fish in Dicky Cheung. Dicky Cheung’s bald image makes the little fish more quaint and comic. Nicholas Tse, his partner, makes the handsome Hua Wuque a little aloof and a little cold.

　　CCTV’s eight sets of "Double Pride" broadcast in the Spring Festival of 2020 may also become a life memory point after 90 or even 00. Fish and Hua Wuque are both newcomers who have just made their debut in recent years. Their appearance is obviously in line with the popular saying of "small fresh meat".

　　Chen Zheyuan, who took part in a talent show of Iqiyi in 2015, started to make her debut. The little fish starring in it may be the same as the previous versions of the little fish, but different from the versions of the little fish, it adds a little sweetness, which may just pinch the audience’s viewing acupuncture points after 00.

　　Hu Yi Tian, the actor of Hua Wuque, was originally a model, with a figure of 1.88 meters and a white dress, which made Hua Wuque’s lonely and lofty image of the flower-shifting palace look more elegant and refined.

　　Second, the theme deduction: There is a kind of love that always attracts young hearts, and that is pure love.

　　The target audience of martial arts drama is mainly young people. Obviously, the embodiment of the theme can never be separated from the young people’s life interest and aesthetic implication. Double Pride is a drama of two men, which presents us with an emotional world belonging to young people. The two young men who first came out of the Jianghu, when they were in seed of love, encountered an exciting love.

　　Tiexinlan appeared as a man in this way. She connected the lines of the two men and became an active button and an organ in the triangle relationship. The fiery and passionate love of Tiexinlan made the little fish unbearable, but it seemed that they couldn’t give up, and the two of them continued in this way until the appearance of Hua Wuque.

　　As the only male who grew up in a flower-shifting palace with beautiful women in groups, Hua Wuque is lonely and noble, and seems to be out of touch with the world, but he is infatuated with Tiexinlan. At first, Tiexinlan still fell in love with the little fish, but the little fish who was afraid that "women are too troublesome" could not get on the road, so the emotional balance of the female host Tiexinlan began to tilt towards Hua Wuque side bit by bit. And when I knew the affection between Xiaoyu and Su Ying, Tiexinlan finally determined her love.

　　Su Ying’s love for Xiaoyuer is obviously wishful thinking except love at first sight. However, this girl, who doesn’t make any dust, is intelligent, pure and distressing, and spares no effort to help strangers who come to the door to find trouble with their adoptive father, save their lives and cure their injuries. When I learned that the little fish was assassinated and pushed into a deep pit to die, I even jumped into the pit to double suicide. The firmness of his feelings and the depth of his love make people cry.

　　There is also a branch line of love, that is, the black bat takes care of and protects Murong Jiu, who has amnesia, and falls in love with her. With a strong sense of inferiority, he chose to retreat after Murong Jiu regained his memory. After many ups and downs, all’s well that ends well.

　　As the general origin of the whole narrative framework, it is not the secret of martial arts, the rivalry between sects, nor the treasure hunt, but an emotional doomed love with a fast knot. Qi Duan invited the moon to save Jiang Feng, who is known as "the most beautiful man in the world", and fell in love with him hopelessly, but he didn’t want Jiang Feng to make a life-long engagement with his handmaid Huayue slave and leave the palace, so he killed the lovers because of love and hate, and directed the human tragedy that made their twin brothers kill each other eighteen years later.

　　In this play, the master of the Flower-moving Palace, Inviting the Moon, is a big villain, and finally ends up jumping off a cliff and committing suicide, but after all, people can’t hate it with their teeth clenched. In addition to the youthful appearance, unparalleled beauty and the tragic result of brother’s vendetta, it is trapped by love, because the pure love of love and hate is ultimately not enough, but it is imaginative.

　　Revenge and vindication are also the proper themes of the drama, but it finally falls on the word "love", which may be the difference between "Two Prides in a Family" and other martial arts dramas.

　　Third, body narration: a young and handsome body image system.

　　Wuxia drama has a completely different body narrative mechanism from realistic drama and even general costume drama. The body narrative of "Two Prides in a Family" brings strong visual stimulation to the audience, and the use of body shape, face, clothing and other elements is quite considered.

　　The most powerful body narrative of the whole drama is that the protagonists and important characters generally appear with young and handsome faces. The two men are played by a pair of "small fresh meat", and their physical appearance is attractive to young audiences. If the little fish is "moving like a rabbit" and secular and lively, then Hua Wuque is "quiet as a virgin" and free from vulgarity and dust. The body images of the two are very different, and the body image system of the whole drama is constructed.

　　Tie Xinlan, the heroine, dressed as a man in the early stage, is in harmony with the smart body mechanism of the little fish. After restoring the girl’s face, Tiexinlan’s mind has some convergence. Su Ying is beautiful and intelligent. Their body narration is an important attraction of the play.

　　According to the plot, the two palace lords of the Flower Transfer Palace should be around 50 years old, but they are still unusually dignified and beautiful. In order to reflect the rationality of this kind of body narration, "Two Prides in a Family" is paved with the level of practicing, inviting the master of the Moon Palace to practice at the highest level of Mingyu Kung Fu, and the master of the Compassionate Star Palace to practice at the eighth level, so that they can remain young and never lose their looks, so their youthful bodies have the legitimacy of narration. Including Hua Wuque, the male host, the body image of the whole Flower Transplant Palace shows the narrative characteristics of being refined, clean and cold, which leaves a deep impression on the audience.

　　Fantasy world: surreal landscape presentation and suspense structure

　　The characters in the martial arts dramas act in a wild way, and their story backgrounds are mostly placed in extreme environments. These backgrounds include not only natural scenery such as famous mountains and rivers, desert Gobi, isolated islands on the sea, caves and underground rivers, but also mysterious cultural environments such as ancient towns, big houses and deep courtyards, underground secret passages and ancient road inns. The 2020 edition of "A Double Pride" mainly constructs several impressive strange landscapes.

　　The embroidered jade valley, which is full of flowers, has become the background of the Flower Palace. The beauty of the Flower Transfer Palace highlights the master’s refined and cold character, thus paving the way for the origin of Hua Wuque’s character. The messy valley of villains, where the wicked live, is naturally full of evil desires, and the little fish is born in Sri Lanka, which is naturally naughty and stubborn. But thanks to the influence of the miraculous doctor, after all, the conscience has not disappeared, and only then did the little fish help the Jianghu justice.

　　The Sakura Creek where Su Ying lives has beautiful scenery, which reflects the beautiful image of Su Ying. His residence is also complicated, reflecting Su Ying’s brilliant personality. Wei’s toothless underground palace has many organs. Not only did the little fish almost die here, but even a group of people who invited the moon palace to the extreme martial arts were trapped. Organ design is often an important narrative means of martial arts dramas, and it is also a fascinating alternative scenery. Wei Wuya used organs to block opponents’ entry, and used organs to lure enemies into traps. Organ is not only a landscape, but also an intelligent narrative. The little fish cracked the organ through wisdom, killed Wei Wuya, who was fierce and cunning, and saved the palace master and others who invited the moon.

　　The 2020 edition of "Double Pride" tells the scene of an alchemist’s room and an ice room through the fish’s mistake in the secret room of Murong Mountain Villa, forming another scenic wonder. The underground palace without teeth of Wei, the secret room of Murong Mountain Villa, the forbidden area of Emei Mountain Sect, Xiao Mimi’s underground palace and the cave where Mr. Tong (the master of inviting the moon palace) left the palace, etc., constitute the narrative spectacle of a special type of darkroom organ in the drama "Two Prides at a Time", which has strong audio-visual stimulation and sensory entertainment.

　　The main function of martial arts drama landscape is to serve as the environmental background and foreshadowing of suspense narration of martial arts drama. Generally speaking, the suspense narrative of martial arts dramas often adopts the method of revealing the mysterious behind-the-scenes characters, forming a so-called revealing suspense structure.

　　This is the way to portray Jiang Biehe, a "hero in the south of the Yangtze River" in "Two Prides in a Family". First, several major Jianghu cases occurred, then the two protagonists were suspicious of the Jiangnan Heroes, and then they searched for evidence to investigate the truth, and the other side countered the investigation, finally letting Jiang Biehe show his true colors. This suspense structure is tight, interlocking, thrilling, and has a strong narrative appreciation.

　　The biggest suspense in "A Double Pride" is whether the revenge plan of the owner of the Flower-moving Palace inviting the moon is successful, that is, whether Jiang Feng’s twins, Jiang Xiaoyu and Hua Wuque, kill each other and lead to the final human tragedy. Naturally, the exploration of this result is the driving force for the audience to continue to pursue the drama. This biggest suspense narrative forms the main line structure of the whole play. The sub-line structure of the play is that Yan Nantian seeks revenge for the book boy Jiang Qin who betrayed his righteous brother Jiang Feng.

　　As Xiaoyu and Hua Wuque went into the Jianghu respectively, they used the narrative technique of changing scenery to tell some strange things that happened to each person, which also made them realize the dangers of the Jianghu. Every step and thing we have experienced here, every time we are fooled, most of them use suspense narrative methods that are revealed later.

　　At first, the method of changing scenery was obviously a bit loose for the narrative goal of the whole play. However, after the two agreed to fight for three months, they used the narrative method of time limitation to advance, which strengthened the suspense structure in the macro sense and enhanced the tension of the audience. Then, after joining the two male masters to play against the heroes in the south of the Yangtze River and Wei Wuya, they also joined the sub-line of Yan Nantian’s comeback. At this point, several clues go hand in hand, which makes the narrative suspense density increase and the rhythm accelerate until the final climax.

　　Martial arts dramas target young people, so the design of leading role, actor selection, theme performance and narrative skills should all take into account the audience’s viewing demands. According to the statistics since its launch (January 16th, 2020-February 2nd, 2020), its audience structure has attracted more male and young people under the age of 24 to watch the drama, compared with the audience structure of 9:30-21:30 in the whole year of 2019, which has formed the spread trend of young audience returning.

　　Optimize the audience structure to attract more young people to watch this channel’s programs. This may be the starting point for CCTV TV channel to choose this martial arts drama. Perhaps because of this starting point, during this special Spring Festival, people once again met Xiaoyuer and Hua Wuque.

　　(Commentator: Chen Liqiang)

　　Producer | Shen Jijun

　　Editor | Yang Chunguo

　　Editor | Yang Jun, Chang Yang

　　On June 15th, 2024, American Pharmaceutical Front published this year’s top50 list of global pharmaceutical companies on its official website. Overall, the global bigpharma still maintains a stable development momentum. It is noteworthy that there are four China enterprises on the list this year, with Yunnan Baiyao ranking the highest, ranking 33rd. In 2023, Yunnan Baiyao achieved revenue of 39.111 billion yuan, up 7.19% year-on-year, and non-net profit reached 3.764 billion yuan, up 16.45% year-on-year, setting a record high in the same period.

　　Looking at the list, we can see that the Top 50 ranking in 2024 has undergone a major reshuffle under the influence of multiple factors such as the Inflation Reduction Act, drug pricing review, supply chain interruption, patent expiration of best-selling drugs, and competition for biologically similar drugs. Both the powerful big pharma and the rapidly rising potential biotech need to take new strategic decisions and actions to meet the challenges. The four China pharmaceutical companies on the list show the strength of pharmaceutical companies in China, which is also inseparable from the help of strategic consulting companies. How to find a suitable consulting company for enterprises in the ranking of medical consulting companies? Starting from two dimensions, this paper will deeply analyze the way to win the ranking of pharmaceutical marketing planning companies by relying on the former, and introduce several companies with outstanding performance in the field of medical consulting in China.

　　First, the way to win: What kind of consulting companies do pharmaceutical enterprises in China need?

　　Because of the differences in birth soil, core market, service mode and customer types, domestic and foreign consulting companies have their own characteristics. What kind of consulting companies do China pharmaceutical enterprises need more?

　　1. China enterprises need a market consulting company that knows more about "China characteristics"

　　To discuss the China market, we can’t avoid the word "China characteristics". In order to really serve China pharmaceutical enterprises, consulting companies need to have the ability to "read" China’s characteristic market. With a population of 1.4 billion and an area of 9.6 million square kilometers, China’s market is not only huge, but also has a unique economic structure, policy environment and cultural background. Its complexity far exceeds that of any other country in the world, and foreign operational experience is not suitable for moving to China.

　　Specifically, we can further understand the extreme differentiation and complexity of the China market through the following key dimensions.

　　Uniqueness of policy environment: Policy adjustment often has a far-reaching impact on the market, so we need to pay attention to it in time and understand the dynamically adjusted policies in combination with China’s national conditions.

　　Unique cultural background: As a multi-ethnic and multi-lingual country with a history of 5,000 years, the cultural customs and consumption habits of different regions are very different, and the cultural differences between the East and the West also set obstacles for foreign consulting companies to understand the China market.

　　Unique channel layout: On the one hand, China has a vast territory, a large population and uneven development. The strategic depth of China’s market far exceeds that of Europe and the United States, and the lifestyle and consumption habits in different regions are different, which has created the complexity and diversity of China’s channel market. In this respect, China local consulting companies have natural advantages. These "home-grown" consulting companies are familiar with the operating rules of the China market and can accurately grasp the development needs of enterprises. For example, Kena Consulting has successfully helped Yunnan Baiyao Toothpaste achieve a breakthrough in sales volume from 30 million to 70 billion by virtue of its rich practical experience and planning and operation ability focusing on China’s medical and health industry for many years, and has become an industry leader.

　　Based on the above-mentioned complicated factors, it is obviously challenging for western consulting companies to analyze and interpret the China market, so there are sometimes problems in the consistency between their strategic suggestions and the China market.

　　2. China enterprises need consulting companies that can provide "strategic+tactical planning" services.

　　The difference between international consulting companies and local consulting companies in China is also reflected in the content of consulting services. International consulting companies are often good at providing solutions in a specific field, and their services are obviously divided. The local head strategy consulting company pays more attention to the combination of top-level planning, strategic path selection and tactical landing ability, and can provide systematic consulting services such as brand integration, marketing management, product planning, channel planning and brand marketing in an all-round way to realize the integration of knowledge and practice of strategy and tactics.

　　In the medical consulting industry, actual combat experience and successful cases are important standards to measure the strength of consulting companies. Excellent consulting companies usually have rich practical experience and can provide practical solutions for enterprises. At the same time, there are many successful cases, which are not only symbols of strength, but also provide experience for other enterprises to learn from.

　　Second, the strength list: What are the excellent medical consulting companies in China?

　　In recent years, China’s pharmaceutical industry consulting companies are relying on excellent strategic consulting strength and rich practical experience to jointly promote the upward development of the pharmaceutical and health industries. The following is a detailed introduction to three consulting companies that are often in the forefront in the ranking list of several pharmaceutical marketing planning companies:

　　1. Kena Consulting

　　Kenner Consulting has been deeply involved in the field of medical health consulting for more than 20 years, serving more than 50 well-known domestic pharmaceutical enterprises, and is known as the leader of cross-border strategy in China, providing enterprises with the whole case planning service of "top-level strategic planning+effective tactics landing". According to official information of Kena, the clients of Kena Consulting include not only domestic first-line pharmaceutical companies such as Yunnan Baiyao, Shanghai Pharmaceutical Group, Dong ‘e Ejiao, Pien tze Huang, Renhe Pharmaceutical, Northeast Pharmaceutical and Shenwei Pharmaceutical, but also many well-known enterprises in the field of daily chemical health, such as Suntory, Wahaha, Jiuyang and Panasonic.

　　The successful cases of Kena Consulting include helping Yunnan Baiyao cross-border health and achieving a cross-border breakthrough of 70 billion industries; Helping Dong ‘e Ejiao to successfully cross the border big health industry, and the sales volume of Taohuaji Ejiao cake increased by 300%; Helping Pien Tze Huang, a 500-year-old pharmaceutical company, to lay out cosmetics health and create the second growth pole of the company with "yellow skin", which fully demonstrated the strength and professionalism of Kaina Consulting in the field of medical health consulting.

　　2. China and China

　　Hua and Hua are famous for their creative design and are good at injecting new vitality into brand planning from the perspective of symbols. In the pharmaceutical industry, it has designed brand symbols and super symbols with memory points for many enterprises, such as Little Sunflower Doll of Sunflower Pharmaceutical, Green Checked table linen of Chubang Soy Sauce, etc. Hua and Hua use symbols to enhance the market awareness of products and enhance brand recognition and loyalty.

　　3. Ye Maozhong

　　Ye Maozhong advocates the concept of "conflict marketing" and is good at creating conflicts through advertising language and advertising pictures, thus attracting attention. In the pharmaceutical industry, it has created a number of out-of-the-box advertisements for brand products such as Neptune Jinzun and Neptune Yindefei, which has enhanced the brand’s popularity and promoted product sales.

　　In addition, trout, Reese, Adoption, Qizheng Mugu and other consulting companies have also performed relatively well in the field of medical consultation in China. It is the intellectual empowerment of these consulting companies that has promoted the development of the medical consulting industry in China.

　　Under the background of multiple challenges faced by the pharmaceutical industry in China, it is very important to choose a suitable consulting company for the development of pharmaceutical enterprises. China pharmaceutical enterprises should comprehensively consider the performance, company background, consulting depth, consulting performance and customer reputation in the ranking of pharmaceutical marketing planning companies, so as to choose a marketing consulting company that can really help the development of enterprises. At the same time, I also hope that China Consulting Company can grow together with China pharmaceutical companies and make greater achievements.

　　Chutian City News (Reporter Zhang Wanjun) When students were walking on campus, a grey magpie suddenly swooped over the top of its head from the branches and attacked it with its claws or beak. Recently, this scene happened many times in Nanhu Campus of Zhongnan University of Economics and Law. Experts say that the grey magpie may have been disturbed by human beings, and the attack may be to protect the territory.

　　Yesterday, Mr. Zhang from Xiaogan reported that he had recently attended training in Nanhu Campus of Zhongnan University of Economics and Law, and was attacked by the same magpie several times on campus. Although he was not injured, Mr. Zhang was very curious.

　　At 11 o’clock yesterday, Chutian Metropolis Daily reporter met Mr. Zhang at the north gate of Nanhu Campus of Zhongnan University of Economics and Law. Mr. Zhang introduced that recently, he was attacked by a magpie several times when he passed near the north gate of the school. According to his observation, this magpie not only attacked him, but also attacked students and citizens passing by many times, especially in the morning when there were many people. Mr. Zhang observed that most of the attackers were men and some women, among whom shorter men were the most vulnerable.

　　Under the guidance of Mr. Zhang, the reporter saw this magpie on a camphor tree near the scene. Except that the sound is a little squeal, the appearance of this magpie is not much different from other magpies.

　　When a male student wearing a gray T-shirt passed by the tree, the magpie suddenly swooped down from the branch and passed by the back of his head, which made the student feel a little puzzled.

　　Soon, a middle-aged man passed by and was attacked by this magpie. Different from before, the magpie attacked him again after the man walked a few meters away.

　　In the next few minutes, this magpie attacked three other students and citizens passing by. A student wearing a red T-shirt told the reporter that he felt the magpie scratching his back with its claws. Because he was separated by clothes, he was not injured. "This is the first time I have seen a bird attack people. It’s really strange!"

　　A shop assistant nearby confirmed that this magpie had been attacking students and pedestrians passing by for several days.

　　Gao Yanhong, chief engineer of Wuhan Zoo, said after seeing the pictures taken by the reporter that this is a grey magpie. He introduced that the grey magpie has a strong territorial consciousness and is aggressive. There may be a nest of the grey magpie near the incident site, which makes aggressive behavior to protect the nest; Another possibility is that this grey magpie has been disturbed and intimidated by the public, and it has made aggressive behavior against passers-by out of revenge.

At the beginning of this year, National Medical Products Administration released the No.1 document in 2020-Guiding Principles of Real-world Evidence Supporting Drug R&D and Evaluation (Trial), which attracted great attention in the industry. Two years ago, the reporter of Economic Information Daily interviewed Fan Daiming, an academician of China Academy of Engineering. In the report "Academician Fan Daiming: Paying too much attention to the micro, medicine will go astray", Fan Daiming pushed for "real world research" and called for the reverse research of medicine.

Now, Fan Daiming is still busy, and the thinking about the development of medicine is also deepening: Why is the more modern medicine develops, the more intense it is questioned? What is the relationship between culture and medicine? How to reshape medical culture … Not long ago, Fan Daiming once again accepted an exclusive interview with the reporter of Economic Information Daily, and he solemnly proposed that culture should lead the development direction of modern medicine.

The picture shows Fan Daiming, academician of China Academy of Engineering.

Four major deviations in the development of modern medicine

Reporter: What do you think of the relationship between modern medicine and culture?

Fan Daiming: To answer this question, we must first realize the dilemma faced by modern medicine-modern medicine has greatly improved the average life span of human beings, but the question of medicine has never been so fierce as it is today.

As Roy Porter, a professor of medical history at Cambridge University, wrote: People have never lived so long and lived so healthily, and medicine has never achieved so much. However, paradoxically, medicine has never aroused people’s strong doubts and dissatisfaction as it is today.

In fact, there are four deviations in the development of modern medicine: first, medical research blindly develops to technology and penetrates to micro-level, which leads to over-differentiation of specialties, over-detailed planning of specialties and fragmentation of medical knowledge, that is, O2F1；; Second, modern medicine has become waiting medicine; Third, modern medicine has become antagonistic medicine; The fourth is medical alienation, which takes some natural processes of life and some natural changes of the body as diseases for excessive intervention.

Reporter: As for O2F1, you have elaborated it in detail when you were interviewed by us.

Fan Daiming: Yes. This situation is at least a problem caused by introducing simple research methods into medicine, that is, simply introducing science and technology into complex and variable human health care. Doctors are increasingly confined to narrow professional fields, and even can only see a certain disease, resulting in more and more drugs, but the curative effect is getting worse. I will focus on the last three biases.

Modern medicine has become waiting medicine. Modern medicine regards people’s health status as a linear process, from no illness to death due to illness. What is disease? It is to draw a line artificially according to some indicators, and when you cross this line, you are sick, and the doctor will treat you; If you don’t cross this line, the doctor won’t care.

Take stroke as an example. A person is a "good" person without a stroke, and a sudden stroke one day becomes a patient. After the onset of stroke, treatment can hardly play much role, but the money earned by patients in their lifetime is likely to be used up in the last few days.

Only at the end of the disease and the last few days of life, the curative effect is bound to be limited, and it will bring great pain to patients. This is waiting for medicine. If we work harder before we get sick, will the result be different? The "prevention of disease" advocated by Chinese medicine should give enough enlightenment to modern medicine.

Modern medicine has become antagonistic medicine. In the past, infectious diseases caused by foreign sources and a single cause were the greatest threat to human health, so it is understandable to "confront" all diseases as "enemies". However, at present, chronic diseases have become the biggest threat to human health, which is a problem in the internal balance adjustment of human body. If we still adopt the thinking of "confrontation", we are "confronting" ourselves, and we may not cure the "disease" but hurt other organs.

This "confrontational" thinking is also deeply influenced by culture. Modern medicine represented by western medicine originates from nomadic culture, and the survival rule of nomadic culture is "you die and I live"; In China’s traditional culture with thousands of years of farming society as the background, "harmony" and "you live and I live" are the mainstream. Therefore, treating cancer in traditional Chinese medicine is "treating cancer without seeing it" and how to better "survive with cancer".

There has been alienation in medicine. It is too serious to treat some natural processes of life and some natural changes of the body as diseases for excessive intervention.

For example, it is a natural process for a mother to give birth to a baby. If there are some problems during pregnancy, it is ok to check it occasionally, but now many pregnant women go for a B-ultrasound every month or two. You know, every medical examination is more or less harmful to people, but this kind of damage is within the tolerable range. But has anyone ever thought about how much long-term harm regular prenatal checkups will do to the fetus? What will be the consequences after many years? Actually, we don’t know.

Unbalanced medical culture

Reporter: What will the imbalance between medical development and culture, or the lack of culture in medical development, bring to medicine?

Fan Daiming: There are at least three consequences. First, with the help of science and technology, medical research on human body structure and even function has been advanced and thorough, reaching directly to genes, but medical knowledge of the nature of life is still far from being understood culturally, and this is the most important thing. You know, being sick is not only a physical illness, but also a life illness. The imbalance between medical development and cultural relations, or the lack of cultural medicine, makes modern medicine "out of her wits".

Second, worldwide, human culture (including medical culture) has been formed and developed for thousands of years (such as European culture, Indian culture and China culture), but now we are using a single-domain culture (such as medical ethics culture) with only a few hundred years to monopolize or even replace the global human culture for thousands of years, which seems to be somewhat "inadequate".

Third, compared with the past, the spectrum of contemporary human diseases has undergone fundamental changes, such as various endogenous senile diseases and chronic diseases, with multiple causes and multiple targets; In history, human life span has never been as long as it is now, and the biggest threat to health is often infectious diseases caused by external factors and single cause. Modern medicine is still using simple, linear and direct methods to deal with infectious diseases in vitro to deal with the complex, nonlinear, indirect and endogenous chronic diseases of human beings, so it often backfires.

From being out of her wits, to being unable to do what she wants, and then to being counterproductive, won’t this medical culture change its profession? We must make great efforts to reshape medical culture. Where medicine develops depends on what kind of medical culture to lead.

Reporter: Some people say that science and technology and humanities are the two wings of the progress of human society, and they are indispensable, otherwise they will deviate from the direction. It seems that the same is true for human health, medicine and culture.

Fan Daiming: Improper handling of the relationship between medicine and culture is not only bad for patients, but also harmful to doctors. At the memorial service, it is usually said that "the comrade died because of illness", but it is not said that "he died because of illness". In the event of an emergency, the seriously injured are sent to the hospital for rescue, and when notified, they will say "death due to injury", but they will not say "death due to injury". Also, "as long as there is one percent hope, we must use 100 percent efforts to rescue", which is right from the humanitarian point of view, but is it completely right in medical practice? This is a waste of money for some patients, a waste of effort for doctors, and a loss for society.

If "ineffective treatment", "ineffective rescue" and "medical pursuit of 100% success" have become "routine", isn’t it an excessive accusation and injury for doctors? This is also a cultural problem!

Cases of hurting doctors are endless, which is a more extreme phenomenon. Let those who hurt doctors be punished, even sentenced to death, so that the problem can be solved fundamentally and completely? No! We must think from the root of medicine, culture and values, so that we can embark on the right path.

"Four Persistences" Reshape Medical Culture

Reporter: In your opinion, what should be included in dealing with the relationship between medicine and culture?

Fan Daiming: First, we must adhere to the humanity of medicine.

Humanism is the highest realm of culture in the study of human nature, and its function is to ensure the safety, importance and dignity of life. There are two basic requirements of human nature: one is to pursue happiness, the other is to pursue immortality and hope to live forever. In fact, it is impossible for an organism to be immortal. People are the same, flowers bloom and flowers fall, the tide rises and falls, and everything is the same, which is inevitable in nature.

But the problem is that the single-domain medical ethics culture does not recognize that people will die, so they use technology to intervene in death. So there are three problems: first, the time of death has changed from unknown to known. Second, the place of death was moved from home to the ward. We used to take medicine home for illness, but now we send patients directly to the hospital to save their lives, even if we know there is little hope. Doctors in ICU and rescue room tried their best to rescue them, and family members outside tried their best to pay the money. It is likely that when the patient finally left, the family members failed to shake hands and say goodbye. The third is from natural death to technological death. An old expert in our hospital left when he was 92 years old. In the last two years, he became a vegetable, and his soul had already left this world. We still worked hard on his body and relied on a ventilator to maintain it. There are many such people, who have left this world although they are lying in hospital beds. They are covered with tubes but don’t know it. It can be said that they have no dignity at all. The doctor is looking at whether the pipe is impassable. All-pass is alive, no-pass is dead, and part-pass is part-live. Is that right? Isn’t this culture going to change professions?

In the past, both Chinese and western sacrificial customs fully considered the sanctity and dignity of life. At present, many hospitals offer hospice care, which fully considers the feelings of family members and the hospice care of medical staff for the dead. In fact, this is also a reshaping of medical culture.

Second, we must adhere to the integrity of the human body.

We should respect life and respect it. Life exists as a whole. With the infinite division, all the parts finally exist, but what is lost is life. Conversely, the sum of all parts is not equal to a whole, because the whole of medicine must have life. A whole with life is called a whole; There is no whole life, we call it a corpse.

The existence of life must depend on the whole existence. An elephant, we know at a glance, the blind can only rely on touch. When a blind man touches an elephant’s leg, he can tell that it is an elephant, but can he still recognize it if he touches cells or even molecules? If we go to the atomic and quantum level, everything is indistinguishable, can we still identify life forms? Therefore, medicine should not be too microscopic.

Einstein has long said that science pursues clarity, accuracy and purity at the expense of integrity. Similarly, the "accuracy" we blindly pursue in medicine is at the expense of life, which is also a culture and a culture with problems.

Third, we must persist in the complexity of life.

Life has great complexity, and the local and instantaneous research results can not explain the process and essence of life, nor can they be a panacea to save lives.

We know life now, which is too simple, but in fact it is extremely complicated. The existence of life, first of all, is the role of natural forces. Otherwise, how will life be spent in millions of years or even longer without medicine? This natural force is manifested in the ability of life itself to resist diseases and harm; Second, different organs can coordinate with each other and have self-consistency ability; Third, after a certain part of the body is damaged, it can compensate for growth and has the ability of self-repair; Fourth, metabolic ability, life and physical ability blend with the outside world, and absorption of order can discharge disorderly energy; Fifth, self-balance ability, such as water and electrolyte balance, white blood cell level balance, heat balance and so on; Sixth, the ability of self-protection, which is manifested in immunity, vomiting and excretion after eating bad things; Seventh, the reaction of spirit and consciousness to the above six abilities.

There is a saying that the "three magic weapons" for doctors to treat diseases are language, medicine and scalpel. Among them, drugs and scalpels are necessary, and the power of language is the greatest. There is a famous saying in the west, "To cure sometimes, to relief oft, To comfort always". This sentence means that for patients, soothing and comforting are the most important, and healing only accounts for a small part. In fact, even if the patient is cured, in the final analysis, it is the patient’s own internal natural forces that have played a role. The doctor just helped them outside, and never take advantage of it.

Therefore, medical intervention in life and health should first ensure that the natural forces of life play a role. If medical intervention exceeds or even replaces this ability, it is called overtreatment. From the development practice of modern medicine, there are fewer and fewer medical deficiencies, but more and more medical excesses.

Fourth, we should insist on the authenticity of the research.

At present, many medical researches are not true, but only one way to the end, from macro to micro, or from structure to small structure, from long time to short time. We must go back and return to the macro level, which is what we call reverse medical research. Only when the way back is clear and a circle is formed, it is called closed-loop research, and the correct results can be obtained. Historically, many great achievements in natural sciences, especially medicine, were obtained by reverse research.

The fundamental way to change the existing clinical thinking and improve the shortcomings of evidence-based medicine in medical research is reverse thinking. Reverse thinking involves many aspects, including real-world research. Real-world research may also have its own problems. If evidence-based medicine is combined with real-world research, especially reverse research on evidence-based medicine, we will be much more likely to get correct results.

Of course, four persistences are the necessary conditions for reshaping medical culture, and it is far from enough to be satisfied with these four aspects. I hope more people can join in and lay a more solid foundation for reshaping medical culture.

Learn from the sages 2,500 years ago.

Reporter: How to choose the starting point to reshape medical culture?

Fan Daiming: Some people say that to solve many global problems today, we should go back to ancient China 2,500 years ago and learn from the wisdom of Confucius. Confucius lived in the Spring and Autumn Period and the Warring States Period. At that time, there were "three religions and nine streams" and "hundred schools of thought". A large number of outstanding thinkers, represented by Confucius, looked forward to 2500 years and thought about 2500 years later, which set up an ideological monument for Chinese civilization and even world civilization that is beyond the reach of today.

So, where is the cultural essence of the Chinese nation for 5000 years? In my opinion, it is a people-oriented holistic view and an integrated view of the unity of man and nature. This is where the roots and ideological context of holistic integrated medicine come from. On the remolding of medical culture, the organic integration of holism of traditional Chinese medicine and reductionism of western medicine should be the only way.

In China’s traditional culture, everything in the world is divided into five elements: Yin and Yang, which are rooted in each other, and the five elements interact with each other. On this basis, Chinese medicine puts forward that essence is substance, which can be detected by modern medical means, such as hemoglobin, blood lipid, etc., but qi and spirit instruments can not be detected, but Chinese medicine doctors can perceive their state level by looking, hearing and asking. This is the common expression of structure and function, and it is the understanding of medicine by ancient Chinese medicine. Even in today’s advanced science and technology, Chinese medicine still shows strong vitality and good curative effect, even far beyond the cognitive level and curative effect of modern medicine in some aspects, which is worth learning and learning from modernmedicine with an open mind.

In the development history of traditional Chinese medicine, Taoism, Buddhism and Confucianism have contributed a lot, and the reconstruction of modern medical culture can gain important enlightenment from it. For example, Buddhists emphasize the cultivation of the mind, emphasizing a "clean" word and demanding that the mind be free from distractions. It is not easy to do this. There are always many distractions in my heart. Can I be healthy? If you want to calculate others every day, can you be healthy? Another example is that Taoists stress health preservation and emphasize a "quiet" word. Mentality is always manic, can you calm down and nourish your heart? Therefore, it is necessary to be calm in order to ensure health. For another example, Confucianism stresses governing the country, managing the world and helping the people, and emphasizes the word "respect", so as to respect nature, society and etiquette.

Science itself has no purpose, and good use can benefit mankind, such as nuclear power technology; If it is not used well, it can also be used to kill people, such as nuclear weapons. Whether it is used well or not needs the guidance of culture. The same is true for medicine. The profound traditional culture of China, whose holism and integration view are integrated with the reductionism of western medicine, will form a new medical culture. Only by forming an integrated health service system, including an integrated medical education system, a medical research system, a medical service system, a medical prevention system and a medical management system, can we lead the new direction of medical development and go faster and further in implementing the healthy China strategy and caring for human health.

[Editor’s Note] This is an interview with Academician Fan for four consecutive years —— Fan Daiming, an academician of western medicine in 2017, why I support Chinese medicine in 2018, Academician Fan Daiming: paying too much attention to the micro, and medicine may go astray in 2019. Visiting Academician Fan Daiming three times: modern medicine needs reverse research, and this article will be published in 2020 with the theme ". Academician Fan has thought a lot about the integrated health service system to be built in the future. During the anti-epidemic period, he wrote a 50,000-word masterpiece "On the Correct Practice of Medicine", which was published in Medical Contention in four phases. The interview next year (the fifth year) may focus on this theme. (Reporter Wang Xiaobo reports from Qi Wang)

On January 12, 2018, the CSRC held a press conference. The spokesperson Chang Depeng informed the CSRC of the administrative penalties imposed on five cases, and finally answered the reporter’s questions.

Q: Recently, market public opinion has reflected that there is a clear audit policy for the "three types of shareholders" problems encountered by companies listed on the New Third Board in the process of applying for IPO. Excuse me, how to grasp it in the issuance review?

A: Since 2016, with the gradual increase in the number of IPO applications by companies listed on the New Third Board, some companies have emerged "three types of shareholders" such as contractual private equity funds, asset management plans and trust plans. In view of the particularity of the "three types of shareholders", there may be problems such as layer-by-layer nesting and high leverage, as well as opaque and impenetrable shareholder identity, which should be paid special attention to in the IPO issuance review process. Previously, some enterprises under review took the initiative to clean up the "three types of shareholders".

Considering that the issue of "three types of shareholders" involves not only the IPO regulatory policy, but also the development of the New Third Board, the CSRC has handled the issue of "three types of shareholders" very carefully. After repeated research and argumentation, it has recently made clear that there are regulatory policies for "three types of shareholders" when companies listed on the New Third Board apply for IPO, as follows:

First, based on the basic requirements of securities law, company law and IPO method, the stability of the company and the clarity of controlling shareholders and actual controllers are the basic conditions. In order to ensure the stability of the company to be listed and ensure the controlling shareholders to fulfill their fiduciary obligations, the controlling shareholders, actual controllers and the largest shareholders of the company are required not to be "three types of shareholders"; Second, in view of the fact that the management department is currently standardizing the asset management business, in order to ensure that the "three types of shareholders" are established and standardized according to law, they are required to be included in the effective supervision of the financial supervision department; Third, in order to prevent the transfer of interests from the source, prevent and control potential risks, strictly supervise highly leveraged structured products and nested investment entities, require issuers with the above situations to propose rectification plans that meet the regulatory requirements, and make penetrating disclosure of "three types of shareholders", and at the same time require intermediaries to check whether issuers and their stakeholders directly or indirectly hold rights and interests in "three types of shareholders"; Fourth, in order to ensure that it can meet the current lock-up period and reduction rules, the "three types of shareholders" are required to make reasonable arrangements for their duration.