Smart tourism, folk tourism, and non-legacy tourism … Cross-border integration of diverse consumption scenes inspires new impetus for holiday economy.

CCTV News:During the just-concluded "May Day" holiday, the popularity of travel in various places has not diminished. According to the big data analysis of China Mobile Wutong, the daily average number of tourists increased by 20% during the May Day holiday this year. Among them, the tourism of folk culture has increased significantly. The increasingly rich supply of cultural tourism products constantly meets people’s more diverse consumer needs.

During the May Day holiday, the non-legacy experience tour became a highlight. Xinjiang, a popular scenic spot, welcomes many tourists. In Kashgar, earthenware handicrafts attract tourists from all over the world. Visitors experience the fun of making earthenware on the spot and feel the charm of intangible cultural heritage from a distance.

In Jiangxi, folk cultural activities such as hand-cranked lion, clam shell dance and "Ma Bu Deng" are staged in turn, allowing tourists to experience the local ancient charm and folk customs while visiting the ancient village.

Science and Technology Empowers Smart Tourism to Promote Tourism Consumption on May 1 ST

Science and technology empowerment and smart tourism have become the new hot spots in the tourism consumption market in May 1st. According to the preliminary statistics of the Ministry of Culture and Tourism, during the May 1 holiday this year, the first batch of 42 national smart tourism immersive experience new space consumption increased by more than 120% compared with the same period of last year, with a total amount of more than 220 million yuan and a consumption of more than 4.3 million people.

New gameplay and new formats bring new experiences to tourists.

In addition to folk tourism, non-legacy tourism and wisdom tourism, some new games and new formats have also brought people new experiences during this May Day holiday.

In Suzhou East Taihu Lake Tourist Resort, visitors can choose 5-mdash; 15-minute low-altitude flight route, take a helicopter to watch the lake view. Up to now, there are nearly 1,000 flight experiences, with a duration of more than 1,000 minutes and more than 100 flights. In the scenic spot of China Elk Garden in Yancheng, Jiangsu Province, the helicopter low-altitude tour project is also favored by friends of all sizes. By May 4th, the helicopter had received more than 1,800 tourists, and its operating income exceeded 600,000 yuan.

In Baoshan National Mine Park, Guiyang County, Hunan Province, tourists wear safety helmets and take a small train to explore underground mines under the guidance of tour guides. In the scenic area, tourists can visit underground mines, museums, ancient coin-themed sculptures and other diverse consumption scenes.

Rural tourism with rich cultural flavor presents new highlights.

According to the National Rural Tourism Data Monitoring Center, during the "May 1" holiday this year, the total number of rural tourism receptions nationwide reached 172 million, and the total rural tourism revenue reached 51.817 billion yuan, up by 8.9% and 12.3% respectively.

Rural tourism also presents new features in this May Day holiday. During the holiday, the Ministry of Culture and Tourism launched 82 theme routes of "Spring Festival, Free in the Country". The phenological landscape, agricultural folk customs, seasonal products and special diets contained in traditional seasonal solar terms will be transformed into a new immersive rural tourism experience with the charm of nature and humanity and the beauty of tradition and modernity.

Small cities have sprung up, and the car rental market is booming.

In addition, the car rental platform data shows that the overall "May 1" holiday car rental remained at a high level, and the national vehicle rental rate peaked at over 90%.

According to big data, Yuyao, Loudi, Qingyang, Pingliang and Suining rank among the top five in the national rental rate, and cities such as Hulunbeier, Songyuan, Daqing, Suqian and Danyang have become the fastest growing cities for car rental, highlighting the tourism prosperity of small and medium-sized cities.

In addition, from the perspective of large cities, Zhengzhou’s car rental rate ranks first among provincial capital cities. First-tier cities such as Shanghai and Beijing rank first, followed by Changsha, and provincial capital cities such as Hangzhou, Xi ‘an, Shenyang, Shijiazhuang, Chongqing, Chengdu, Haikou, Nanjing, Hefei and Lanzhou are also collectively on the list.