Three northeastern provinces vigorously develop ice and snow tourism industry and revitalize ＂cold＂ resources with warm elements.
Tourists play in Harbin Ice and Snow World Park in Heilongjiang Province (photo taken on January 5). In recent years, the three northeastern provinces have made full use of the advantages of ice and snow resources to create a happy industry that benefits local economic and social development and people’s lives. Xinhua News Agency reporter Wang Jianwei photo
Jilin: Optimizing the Tourism Environment "Snow for Silver"
Our reporter Li Jiping correspondent Yu Xin Li Xinyan
Jilin Province is located in the golden latitude zone of skiing in the world, and the winter with thousands of miles of ice and snow in Wan Li is the most charming season of the year. Snow-capped white mountain pine water, crystal-clear rime wonders, steaming health hot springs, Chagan Lake, ice and snow, rime, hot springs and folk customs "four treasures" provide visitors with different feelings.
High-quality resources must match high-quality services to make the cold snow and ice full of temperature. Jilin Province took the lead in issuing the "Implementation Opinions on Making the Ice and Snow Industry Bigger and Stronger" in China, and initiated the target system, industrial structure and safeguard measures for the development of the ice and snow industry, especially putting the optimization of service environment in an important position.
Since the beginning of winter, the Jilin Provincial Tourism Commission has implemented a special campaign to comprehensively rectify the order of the tourism market. Starting from January 9th, the responsible comrades of the Provincial Tourism Commission led a team to be divided into five groups to supervise and inspect the tourism safety and market order in various places, and concentrated on carrying out special inspections in five aspects, such as inspection, operation, rectification, governance and prevention, so as to strengthen the supervision of the tourism market.
"Good environment and service are the foundation for the healthy development of the industry," said Yang Andi, director of the Jilin Tourism Commission. Tourism needs temperature, especially for ice and snow tourism. In recent years, Jilin has adopted high-level promotion, policy-driven, industrial linkage and marketing promotion, realizing the use of warm elements to revitalize "cold" resources. In the snow season from 2016 to 2017, Jilin Province received 61,990,800 tourists, a year-on-year increase of 19.36%; The tourism revenue reached 116 billion yuan, a year-on-year increase of 27.12%, exceeding 40% of the province’s total tourism revenue.
"It’s rare to play rafting in the cold winter! Developing this tourism project is really unconventional. " Mr. Wang, who experienced winter drifting with his family in Lushui River, told reporters that he had never thought that he could drift in winter. Jilin Province is constantly innovating and developing, speeding up the development of new products and formats, and studying the construction of ice bars, ice caves and other special ice and snow products in tourist-intensive scenic spots to realize the innovation, value compounding, format upgrading and product diversification of ice and snow resources.
With the goal of "a big province of ice and snow industry, a strong province of ice and snow tourism and a world-class ice and snow tourism destination", Jilin has transformed "cold resources" into "hot economy", and the ice and snow industry has become a new driving force to promote the new round of Jilin’s revitalization, truly realizing "snow for silver".
Liaoning:
Ice, snow and hot springs become the main brands of tourism.
Reporter Zhang Yunqiang reports that the 12th Liaoning Ice and Snow Hot Spring Tourism Festival, sponsored by Liaoning Tourism Development Committee and Yingkou Municipal People’s Government, recently opened in the Red Flag Collection of Bayuquan, Yingkou.
According to reports, this ice and snow hot spring tourism festival is based on the theme of "playing ice and snow, soaking in hot springs, and celebrating the New Year". There are more than 20 activities in 4 major sections, starting from January 1, 2018 and ending on February 28. The purpose is to build a brand of winter tourism in Liaoning, dig deep into the tourism resources of ice and snow and hot springs, and promote the development of leisure tourism industry of ice and snow and hot springs.
According to reports, this activity focuses on participation, interaction and fun. In addition to holding regular activities such as the opening ceremony, tourism product promotion meeting and tourism summit forum, during the event, various tourism enterprises in Bayuquan launched special tourism products, offering a tourist feast for tourists.
Shi Jian, director of the Liaoning Provincial Tourism Commission, said that in recent years, Liaoning’s tourism industry has achieved rapid development, especially the ice and snow and hot spring tourism industries, which have become the main products of Liaoning’s winter tourism, making up for the shortcomings of the winter tourism market and enriching the contents of winter tourism activities.