[Walking in Free Trade Zone] Walk into Sanya International Duty Free City and feel the duty-free shopping craze in Hainan.

　　There is a constant stream of tourists coming and going in Sanya International Duty Free City. Xinhuanet Han Yuchen photo

　　 Xinhuanet Sanya, August 27th (yu zhang) On August 26th, the theme activity of "Walking Free Trade Zone" entered Sanya International Duty Free City to experience the fiery charm of duty-free shopping in Hainan.

　　 "The highest passenger flow in summer reached 40,000, more than the passenger flow during the Spring Festival in previous years." Zhao Jing, assistant director of the marketing department of Sanya Duty Free Shop Co., Ltd., China National Exemption Group, introduced that Sanya International Duty Free City has become one of the "attractions" for tourists to punch in, with an average daily passenger flow of about 30,000 people.

　　 Sanya International Duty Free City is the largest single duty-free shop in the world, with three floors above ground and one underground, with a total area of 120,000 square meters, including more than 350 international luxury brands. It is a comprehensive tourism project with the theme of duty-free, integrating business, catering, entertainment, leisure and shopping. Since July 1st this year, the duty-free shopping policy for Hainan’s outlying islands has been adjusted and implemented. In addition to increasing the duty-free shopping quota for each person from 30,000 yuan to 100,000 yuan per year, the duty-free quota of 8,000 yuan for a single commodity has also been cancelled. As a "golden business card" of Hainan’s tourism industry, the gradual relaxation of Hainan’s tax exemption policy for outlying islands has greatly improved consumers’ shopping experience and enabled passengers’ spending power to be released in Hainan Free Trade Port.

　　 The new policy of duty-free shopping on outlying islands is the first major policy to be implemented substantially after the publication of the Overall Plan for the Construction of Hainan Free Trade Port. Duty-free shopping in Hainan’s outlying islands has become a new hot spot of national concern. Thanks to the promotion of policies, Sanya International Duty Free City has become a "magnet" of Sanya’s tourism industry. Not only offline sales are hot, but online promotion is also quite powerful. In the first half of this year, the online shopping mall of Sanya International Duty Free City launched a series of promotional activities in conjunction with brand owners, setting a record of sales exceeding 40 million yuan in one day.

　　 In order to increase the experience, at present, Sanya Phoenix International Airport has officially opened a new duty-free pick-up point for outlying islands, and the number of pick-up windows has increased from 18 to 38. In addition, in order to create a stable and orderly shopping environment, the customs and other departments have started from improving the management system and strengthening the application of science and technology, innovated the management mode and means, and realized the information supervision of the whole process of duty-free shopping in outlying islands by adjusting the control of business system parameters, thus creating a good environment for the construction of Hainan Free Trade Port.