Light up the stars, gather together and travel far-the second activity of the short play ＂Star Project＂ was officially launched

Sanqin Metropolis Daily-Sanqin Net News (Reporter Wang Jiaoli) On April 25, the reporter learned from Qujiang Film and Television that the second phase of the short play "Star Project" was officially launched in Beijing on April 24, under the guidance of Shaanxi Radio and Television Bureau, short video unit of Beijing International Film Festival, TV College of China Communication University, and sponsored by China Mobile Migu Company and Xi ‘an Qujiang Film and Television Investment (Group) Co., Ltd. The short play "Star Project" will continue to focus on high-quality content and be driven by innovative integration, so as to create more masterpieces, tell the story of China well and help the short play to flourish.

According to the person in charge of Qujiang Film and Television, the launching ceremony of the second phase of the Stars Project is one of the important activities of the short video unit of the Beijing International Film Festival. The plan widely collects high-quality short drama projects for short drama creators and production organizations, and assists the landing of high-quality short drama projects through project evaluation, project approval, project support and resource introduction. It is reported that the first phase of the "Stars Project" was held in Xi ‘an last April. After a year of development, the platform attracted a large number of creators and caused strong repercussions in the industry. Up to now, four mini-dramas, Petting the King by Order, Please Instruct Mr. Routine, Fatal Letter, and Love Manor, have been broadcast on the line, and the drama to be broadcast, Love Snacks and Eating Light, All Sugar Young Master, has been successfully selected into the recommended catalogue of the creation plan of "Traveling with Mini-dramas" of the State Administration of Radio, Film and Television.

At the launching ceremony, Shan Zixiao, member of the Party Group and Deputy Director of Shaanxi Radio and Television Bureau, said that in recent years, the micro-short drama industry in Shaanxi Province has developed rapidly. Among the national miniseries in 2023, the number of short plays produced and produced by Shaanxi Film and Television Company ranks among the top in the country. The short play "Star Project" is an important venture capital plan for short plays directed by Shaanxi Radio and Television Bureau. It is hoped that with the opportunity of "Star Project", more forces will join in and grow in scale. At the same time, we will study and introduce relevant policies to promote the high-quality development of the micro-short drama industry, give greater support to the development of the micro-short drama industry, create a good development environment for the micro-short drama industry, and make greater contributions to promoting the sustainable development of the micro-short drama industry and writing a new chapter of high-quality development in Shaanxi.

In the round-table forum, the event set up two hot topics: "New quality production and content breakthrough of micro-short plays" and "Behind hundreds of millions of myths: new challenges, new opportunities and new journeys". Important guests from 12 industries, including Zhejiang Satellite TV, Chinese Online Group and Shanhai Short Play Platform, had a heated exchange of ideas and views.

Shuang Lee, deputy general manager of Qujiang Film and Television, said that the second phase of the short drama "Stars Project" will continue to try and explore the new possibility of deep integration of "micro-short drama+literary travel", promote the optimization and upgrading of the supply and demand structure of micro-short drama, transform the audience into local consumers, and create a new consumption format of commercial brand+short drama integration. Create a shooting base for micro-short dramas, create a good micro-short drama industry ecology, use new technologies and new formats to create and innovate new consumption scenes, identify the fusion track, and promote the cross-border deep integration of micro-short drama production with industries such as culture and tourism.