Source: Oriental Wealth

Bank of QingdaoChairman Jing Zailun said at the bank’s 2023 annual performance briefing on the 11 th that 2023 isBank of QingdaoA crucial year in the development process is the first year of the new three-year strategic plan. Under the guidance of the strategic theme of "adjusting structure, strengthening customer base, optimizing coordination and improving ability",Bank of QingdaoSolidly promote the implementation of the strategy, and the development requirements of "high-quality development, quality and efficiency first" are deeply rooted in the hearts of the people.

2024 isBank of QingdaoThe new three-year plan is a crucial year for connecting the past with the future.Bank of QingdaoThe management indicated that it would continue the good development trend and further promote the sustained and high-quality development in accordance with the business guiding ideology of "deepening strategy, strengthening characteristics, optimizing mechanism and refining management" and focusing on the strategic objectives of "giving priority to quality and efficiency, distinctive features and flexible mechanism".

Empowering the real economy around five major articles

In Jing Zailun’s view, the Central Financial Work Conference put forward five major articles, which pointed out the way forward for promoting high-quality financial development. As a local legal person with the highest degree of integration in Shandong Province,bank,Bank of QingdaoThe biggest advantage of serving the real economy and doing the "five great articles" well is the existence of modern commerce.bankPerfect corporate governance system and familiar with local economy.

"We will combine our own resource endowments, actively explore the growth path suitable for our own development, and embark on a differentiated, characteristic and professional high-quality development path." Jing Zailun said.

Innovation promotes the development of technology and finance. Establish a technology and finance franchise model, set up a number of science and technology branches in Qingdao High-tech Zone and other places, and expand technology and finance business professionally; More than 20 products with technology and finance characteristics in 6 series have been launched to fully meet the financial needs of technology enterprises in various stages, such as start-up, growth and maturity. Since 2023, the accumulated loan funds to technology enterprises have exceeded 8.5 billion yuan.

Make overall plans to promote the development of green finance. Set up a Green Finance Committee and establish a cross-departmental leadership and coordination mechanism for green finance; Innovating green financial products is the only financial institution in the province that promotes all four types of innovative business of green finance. Around the four scene systems of carbon lending, green lending, optical lending and environmental lending, we will create a brand with "green gold and green silver" and promote the green financial business. By the end of 2023, the balance of green credit was 26.135 billion yuan, an increase of 5.211 billion yuan compared with the beginning of the year, with a growth rate of 24.90%, much higher than the growth rate of loans of the whole bank. Complete the first domestic and world.bankA $150 million blue syndicated loan; Complete the issuance of 8 billion yuan of green bonds and attract domestic and foreign funds to support Qingdao’s green, low-carbon and high-quality development; Completed the first domestic carbon emission disclosure support loan.

Promote the development of inclusive finance from a strategic perspective. In the new three-year plan, the goal of "perfecting inclusive finance’s management system and establishing inclusive finance’s specialized management model" is clearly put forward. In the Head Office, inclusive finance’s "resident system" approval mode was established to improve the approval efficiency and the quality of risk prevention and control. In branches, the "pilot bank" mechanism in inclusive finance has been implemented, and Pratt & Whitney franchise teams have been set up in seven branches, including West Coast Branch, Shinan Branch and Shibei Branch. Innovatively launched more than 20 inclusive finance products, forming a relatively complete inclusive financing product system. Continue to simplify the business process of Pratt & Whitney and implement the "488" service, that is, no more than four processing links, no more than eight days for processing and no more than eight application materials. By the end of 2023, the balance of inclusive loans was 33.846 billion yuan, an increase of 6.721 billion yuan compared with the beginning of the year, with a growth rate of 24.78%, which was higher than the growth rate of various loans of the Bank.

Early layoutpensionFinancial development. Set up a health professional team in the corporate banking department of the head office to serve the elderly and medical customers in the province and promotepensionFinancial development. In terms of corporate credit, two exclusive products, namely "hospital easy integration" and "diagnosis easy integration", were launched for the combination of home-based pension and medical care. By the end of 2023, it had provided financing services to 12 pension institutions in the province, with a total loan of 92.88 million yuan, an increase of 23.69 million yuan over the beginning of the year. In 2023, it registered 2 billion yuan medium-term notes for a leading health industry enterprise in Shandong Province. In terms of financial management, a series of pastoral long-term dividend-paying financial products were created for the pension market, and 101 issues were issued in total.

Actively promote the development of digital finance. Set up a digital strategy transformation committee to accelerate the digital transformation strategy of the whole bank. Start a new generation of distributed core system projects and strengthen the construction of digital infrastructure. Accelerate the construction of digital channels, release the "Happy Companion" version of mobile banking 8.0, and enhance the customer service experience; Optimize the online business hall, and the proportion of online business is over 70%; Launch remote banking, get throughOnline and offlineChannels. Accelerate the construction of digital product system, add a variety of personal online loan products, such as personal self-operated loans and online business loans, and establish two online product systems of Pratt & Whitney e-Finance and bill finance to comprehensively improve the efficiency and quality of customer service. Put into production the credit risk control decision engine, build management accounting, smart funds, account classification and other projects, and improve the digital management and digital risk control capabilities.

Enhance operating efficiency around five major areas

Wu Xianming, President of Bank of Qingdao, summarized the main operating conditions of Bank of Qingdao in 2023, focusing on the operating performance, business structure, asset quality and group development, and expounded the strategic play and operating strategy in 2024.

Wu Xianming said that in 2023, in accordance with the business guiding ideology of "strengthening the weak, serving the entity, managing risks and standardizing management", Qingdao Bank comprehensively promoted the implementation of strategic planning, seized high-quality assets, improved the quality of liabilities, strengthened risk management, and achieved steady growth in scale benefits. The business strategy in 2024 will focus on five aspects.

First, the company’s business consolidates the customer base and strengthens product empowerment. In terms of customer groups, we should implement the industry specialization model, focusing on "three major customer groups+six major industries" and intensively cultivate them in different levels. In terms of products, we will enrich and improve the product systems of international business, supply chain finance, cash management, bill business and investment banking business, strengthen product empowerment and quality, combine investment banking with commercial banks, combine parent bank with subsidiaries, and combine online and offline to promote revenue growth. In terms of assets and liabilities, the liability side enhances the comprehensive and systematic operation ability and enhances customer binding; On the asset side, increase credit support for physical industries such as manufacturing and Pratt & Whitney, and accelerate the transformation of asset business.

The second is to optimize the structure of retail business and strengthen profit creation and income increase. In terms of reducing costs and increasing efficiency, we will speed up the listing of various low-wave wealth management products and promote the overall improvement of financial assets. Promote the construction of online products for consumer loans and business loans, and enhance comprehensive profitability. Refined management around the scene, diversified products enrich the shelves. Continue to polish the hierarchical and grouping management system of retail customers, establish comprehensive service processes, and support first-line efficient marketing with exclusive products.

Third, the financial market business optimizes the management of investment liabilities and strengthens coordinated development. Strengthen asset management, optimize investment structure, reasonably grasp the investment rhythm, reduce capital occupation, and steadily expand investment scale. Continuously improve the level of bond trading and enrich trading strategies; Build an investment and research system, improve the ability of timing trading and increase excess returns. Strengthen liquidity management, strengthen the construction of peer customers, optimize the peer credit system, and jointly promote business development.

The fourth is to improve the risk management system and boost business development. Do post-credit management to realize the quantification, analysis and verification of the underlying data. Focus on key business areas, continue to carry out pragmatic industry research, and strengthen the transformation and application of research results. Implement comprehensive risk management, strengthen top-level design, improve organizational structure, and promote the construction of comprehensive risk management system.

The fifth is to deepen the transformation of information technology and help the front desk exhibition industry. Build a refined information technology management system, strengthen the construction of "business+technology" flexible team and strengthen the integration of industry and technology. Do deep data governance, dig deep into data value, innovate data products, and enhance the data application ability of the whole bank.

(Article source: Xinhua Finance)