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Consumers are accustomed to the online shopping experience of ordering and buying immediately, and this trend is irreversible. The demand for instant retail will continue to grow steadily in the future.

With the continuous shift of consumption scenes to online, instant retailing has ushered in new opportunities and gradually become a new engine to drive consumption growth. Different from traditional e-commerce, instant retailing mainly relies on physical stores, combined with the ability of 30-minute instant delivery, which not only provides consumers with the consumption experience of "everything can be home", but also promotes the deep integration of online and offline. The China E-Commerce Report 2021 recently released by the Ministry of Commerce shows that innovations in modes such as live e-commerce and instant retailing constantly stimulate consumption vitality, promote the upgrading of online retailing and help build a unified national market.

Everything can reach home.

Nowadays, the delivery box of take-away riders has not only met the needs of delivering food for diners, but has gradually become a "treasure box" that can respond to various consumer needs immediately. From fresh fruits and vegetables to daily necessities, from clothing, shoes and hats to books, audio and video, from medical beauty to digital products … More and more goods are being delivered to consumers through instant retail, and "everything can be delivered to home" has become an irresistible new trend.

"It is convenient and safer to place an order online." Cao Mengmeng, a girl from Guangzhou, usually likes to visit supermarkets. Since the supermarket chain near her home entered the take-away platform, she has switched to online consumption. "During the epidemic, it is still necessary to minimize going out to gather. From online ordering to home delivery, it usually takes about half an hour, and you don’t have to carry your own big bags." Cao Mengmeng said.

Thanks to the convenience brought by instant retailing, many young people like Cao Mengmeng are used to and fall in love with "ordering everything anytime, anywhere". According to the data released by Meituan, the retail platform, with the expansion of the resident brands from catering to daily chemical, maternal and child, digital and other categories, the number of goods sold on the platform and the unit price of customers have been continuously improved, and the average daily order volume of instant retail has exceeded 4.3 million. Among them, the immediate consumption demand of digital appliances, furniture and kitchenware, pet supplies and other categories has increased significantly. During the "double 11" this year, the transaction volume of digital take-out orders increased by 13 times year-on-year.

More goods, faster speed and less time are important reasons why consumers love instant retailing. "At 11 o’clock in the evening, I was in urgent need of envelopes, but most shops were closed. I don’t know how long it would take if I went out to buy them myself." Cao Mengmeng said, "I tried to place an order through take-away, and the rider delivered it in less than 20 minutes, and I realized that there were still many things that could be delivered by take-away."

The China Instant Retail Development Report 2022 released by China Chain Store & Franchise Association in November shows that the market scale of instant retail has increased by 81% in recent five years. It is estimated that in 2025, the scale of the instant retail open platform model will exceed the threshold of one trillion yuan, reaching about 1.2 trillion yuan. According to the report, with the change of consumption concept, consumers’ acceptance of instant retailing is getting higher and higher, and the instant consumption scene is constantly extending, from "daily purchase" to "big promotion purchase", "early adopter purchase" and "gift purchase", and consumers’ demands are increasingly diverse.

Li Jiwei, vice president of Meituan Research Institute, believes that during the epidemic, traditional e-commerce logistics was affected, and local offline consumption was also affected. It is inconvenient for consumers to go to stores to shop, and instant retailing has become an important way to smooth supply and demand. In his view, the rapid development of instant retail format mainly benefits from the rapid recovery and strong resilience of offline physical retail. "The abundant supply under the line provides the soil for instant retailing. The business form near consumers is enough to support their complete consumer demand, and with the delivery capacity of 30 minutes, the instant retail format will flourish. " Li Jiwei said.

From struggle to integration

Since the rise of e-commerce, the contest between online shopping and entity shopping has never stopped. However, in the past "double 11", this promotion originally belonging to the traditional e-commerce platform is becoming a double carnival of online platforms and physical stores.

"Ding, you have a new takeaway order, please handle it in time." At 8 o’clock in the morning, the first flight supermarket located in Nanding Road, Fengtai District, Beijing opened its doors to welcome customers, and orders from online flooded in. At the service desk, more than a dozen packages of sorted goods are waiting for the delivery clerk to pick them up. Wang Shufang, the sorter, pushes the shopping cart flexibly through the corridors, while quickly sliding the screen of the mobile phone to mark the sorted goods. "Sorters should not only be familiar with the placement of goods, but also check the appearance, quantity and expiration date to ensure the quality of goods." Wang Shufang said, his hand kept. The data shows that in the third quarter of 2022, the recruitment demand of sorters increased significantly, ranking ninth in the most wanted positions of enterprises, which became a vivid footnote of instant retailing.

In recent years, due to the impact of online e-commerce and reduced passenger flow, physical supermarkets have sought transformation. By accessing platforms such as JD.COM Home, Meituan Flash Shopping and Hungry, physical stores can share and undertake massive online consumer demand. Shi Junlei, deputy director of Beijing Shouhang Guoli Trading Co., Ltd. told reporters that since the online business was opened in March 2020, the service radius of supermarkets has been greatly expanded, and the sales volume has been rising. The sales of instant retail business accounted for 8% of the total sales this year, and the highest branch can reach 20%. According to reports, 47 stores of maiden voyage have been launched on the take-away platform, and enterprises also provide group service for surrounding residents through WeChat applet. "It is estimated that in the next few years, the proportion of online business will reach more than 30%." Shi Junlei said.

From competition to integration, instant retailing makes entity supermarkets an important part of online consumption map. During the "double 11" this year, more than 200,000 physical merchants such as supermarkets, convenience stores and mobile digital stores provided consumers in more than 1,800 counties (cities, districts) with convenient consumption experiences such as hourly shopping and minute shopping on platforms such as JD.COM’s arrival at home and JD.COM’s hourly shopping. From 2020 to now, the attitude of entity merchants to instant retailing has experienced a significant change from vacillation to full embrace. The person in charge of JD.COM Daojia Supermarket said that more and more physical businesses have seen the great role of instant retailing in stimulating consumption vitality and promoting the release of domestic demand. It is understood that online sales of head enterprises represented by Wal-Mart and Yonghui account for 30% to 40%.

No one likes to wait. Talking about the future of instant retailing, the person in charge said that consumers are accustomed to the shopping experience of online ordering and instant buying, and this trend is irreversible. In the future, the demand for instant retail will not cool down, but will continue to maintain steady growth.

Back street alley kaiwangpu

With the advantages of being closer to consumers, faster and richer in goods, instant retail offline entities have opened up a new market with rapid growth, and are also changing the business logic of physical retail.

Five people, three stores, the average monthly sales of 1 million yuan-this is the "small goal" that Yang Yantao, the manager of the "post-90 s", achieved in three years. On the day of "double 11", the reporter went to Haqu Pet Products Supermarket located in Huangshandian Road, Chaoyang District, Beijing, and the continuous drizzle could not stop the riders who came to pick up the goods. In the store, Fang Yongkang, a clerk who is also a sorter, a shipper and a customer service, is busy packing and delivering. "It’s not the busiest time yet. The peak time for placing orders is usually from 8 pm to 2 am. The first thing I do when I go to work every day is to send the orders placed by customers after 0 am as soon as possible." Fang Yongkang said.

Different from traditional shops, this small shop with less than 100 square meters has neither neon signs nor exquisite decoration, and it is not in the downtown area, but lives in a back street. But it has nearly 1000 kinds of goods, involving all aspects of pet life, such as cat and dog food, pots and pans, insect repellent and so on. Looking at this small street, nearly 10 small shops with fresh food, grain and oil, tobacco and alcohol, and daily-use themes are located in it. This is another store form-pre-warehouse, which rises with the development of instant retailing.

"The location is expensive, and there are fewer customers in the store. This is a difficult problem faced by many retail practitioners." Li Lixun, founder of Shanghai Albatross Information Technology Co., Ltd., a retail service provider in the same city, said that in recent years, more and more physical stores have begun to fully access the e-commerce platform and become the front position of instant retail. The increasingly perfect distribution system has expanded the coverage of stores from the original 1 km to 5 km, and the location is no longer the decisive factor.

In May, 2020, Yang Yantao keenly grasped this opportunity and opened his first pet products front warehouse in Beijing. "Although pet products are not high-frequency consumption, they often have emergency needs. Instant retailing has a speed advantage over traditional e-commerce, which can just meet the needs of pet owners." According to Yang Yantao, during the peak period, the daily order volume is 70 to 80 orders, and the maximum daily sales can exceed 20,000 yuan. In the following two years, he tasted the sweetness and opened two new stores in Xicheng District and Tongzhou District of Beijing. Today, with only five people, Yang Yantao’s three stores are getting more and more prosperous. In the next step, Yang Yantao is ready. "I am more optimistic about the beauty category, and I plan to replace some low-frequency products to make room for the beauty category and improve the sales speed."

The density and breadth of local supply directly affect the consumer experience. The person in charge of JD.COM’s arrival at home said that physical merchants of all sizes, like the "capillaries" of instant retailing, provide differentiated supply services to consumers outside the traditional business hours, which not only meets the daily needs of consumers, but also takes into account the needs of some long-tailed goods, providing consumers with a better experience.

Like Yang Yantao, more and more offline merchants such as convenience stores, community stores and maternal and child stores are accelerating their "touching the net", during which they will also encounter new problems. "Many community stores and mom-and-pop stores still rely on small books to keep accounts, which is not only easy to make mistakes, but also difficult to cope with large-scale orders during peak traffic hours." Li Lixun said. Yang Yantao also has a deep understanding of this: "More and more goods increase the difficulty of warehousing and sorting, especially during the promotion period, multi-platform inventory needs to be updated in real time, which challenges the company’s digital ability."

Undoubtedly, instant retailing is injecting fresh blood into "consumption at your fingertips". Li Lixun said that instant retailing is of great significance for enriching local supply and meeting the gap of consumer demand. "For example, domestic brands such as Three Squirrels, Perfect Diary and Hua Xizi, which have emerged from the Internet, it is difficult for consumers to find physical shops offline, but through the instant retail platform, consumers can easily buy the goods they need." Li Lixun said.

Sprint the "last mile"

The popularity of instant retailing has arrived, and consumers’ requirements for the "last mile" are becoming more and more demanding, which is the "happiness trouble" that instant retailing encounters. According to the "Research Report on User Insight of C-End Platform in the Same City" released by iResearch, 62.8% of users can accept the delivery time within 30 minutes to 50 minutes, and more than 18% of users hope to receive the goods within 30 minutes of placing an order.

On the one hand, it is rich local supply, and on the other hand, it is massive consumer demand. Instant delivery shoulders the important mission of connecting supply and demand and integrating online and offline, and has become a "new infrastructure" for retail in the same city. The data shows that by the end of 2021, there were about 13 million online delivery agents in China, and the number of online delivery agents who "run on the road" every day has reached one million. Even so, in the face of the surge in orders caused by bad weather, platform promotion, annual holidays, hot events and other factors, the phenomenon of no one taking orders, overtime orders and full capacity still hinders instant retail.

Gao Qiang, head of Box Horse’s operation in Beijing, said that after the start of the World Cup, the order of crayfish+beer "watching partner combination" increased by more than five times; Recently, affected by the epidemic, Beijing consumers’ online orders for people’s livelihood goods peaked at three times the daily orders. "Due to the tight transportation capacity, half of the civilian staff of Box Horse’s Beijing headquarters have supported the positions of picking and packing, and the store staff also work as part-time delivery staff, and have reached an intention with many enterprises such as Haidilao and Yunhaiyao to supplement the staff as much as possible through the way of’ sharing labor’. At present, nearly 100 people have signed up." Gao Qiang said.

Ma Xiaosen, secretary-general of Beijing Electronic Commerce Association, said that the current job gaps are mainly tally clerks, distributors, cashiers, etc. Industry associations have helped e-commerce companies to build a "shared employment" exchange platform, and instant retail platforms such as box horses and US groups buy food, and are hungry. Cooperation with traditional service-oriented enterprises has alleviated the problem of insufficient capacity of online platforms to some extent.

It is worth noting that "insufficient transportation capacity" is not limited to "shortage of riders", and sprinting "the last mile" is not just as simple as sending goods from place A to place B, but it tests the overall scheduling ability of the whole process of instant retail.

According to the data of "2022 White Paper on Instant Retail Delivery Service", in 2021, the number of orders for instant delivery in China exceeded 30 billion, and the number of users exceeded 600 million. It is estimated that in 2022, it will exceed 40 billion orders and the number of users will exceed 750 million. The double growth of the order volume and the number of users makes the complexity of performance delivery rise continuously, and also promotes the innovative application of artificial intelligence, big data, Internet of Things and other technologies in warehousing, sorting, distribution and many other scenarios. Walking into the box mamen store, AI vision scale technology can accurately identify more than 1,000 kinds of dry fruits and vegetables in just 0.8 seconds, saving about three-quarters of waiting time; Smart price tag shortens the picking process from 15 minutes to 4 minutes; The suspended chain system installed on the ceiling can save the sorter tens of thousands of steps per day, but it can complete three times the previous workload …

"A perfect performance delivery service system is the supporting foundation of instant retail and the key to competition." Ma Xiaosen said that on the one hand, the real-time retail platform should establish a scientific forecasting and early warning mechanism, cut peaks and fill valleys, dynamically adjust the demand for transportation capacity, and accurately deal with the imbalance of orders in different regions and at different times. On the other hand, through digital empowerment, the whole link of offline stores, warehousing, picking and distribution is optimized, which will improve the efficiency of performance delivery and bring better experience to merchants, riders, consumers and other participants, and achieve a win-win situation in the industry.

　　In order to change the yellow code to green code, there was a long queue in front of the Huangtugang village Committee.

　　The health code is divided into three colors: green, yellow and red: the red code means "concentrated observation", the yellow code means "home isolation", and the green code means "nothing unusual", which means that you are healthy and can go in and out of relevant occasions. Recently, this newspaper received many public hotlines, saying that its health code was somehow in the "yellow code" state, and it would only be "green" if it was notified to the village Committee of Huangtugang Village, Huaxiang Town, Fengtai District, but the village Committee could only handle more than 100 numbers a day, which was slow. In addition, the residents of Yilanyuan community who have been unsealed are also anxiously asking when the "yellow code" will become a "green code". In this regard, the reporter conducted an investigation.

　　Survey 1

　　The village Committee only organizes more than 100 residents to queue up for transcoding at 3 am a day.

　　Mr. Wang, who lives in Jiayuan Community, Fengtai District, said that his health code may have become a "yellow code" because he was caught by big data when passing through Xinfadi. After some understanding, on the afternoon of June 30, he was informed to go through the formalities of changing the yellow code to green code in Huangtugang Village Committee of Huaxiang, and he was told that he had to make an appointment for transcoding until after 2 pm. "The staff said that only 100 numbers were issued a day. Many people lined up at the scene. " Mr. Wang said that without the green code, the supermarket could not enter. "Everyone is very anxious, but the staff said that they can only find the leaders of the village Committee."

　　Some residents reported that the call to the village Committee was either busy or no one answered. "I made more than a dozen calls in a row, which is the case. Later, I found the mobile phone number of a relevant person in charge. The person in charge said that there would be so many things in one day and I had to wait in line. "

　　At 10 o’clock on July 2, the reporter came to the village committee of Huangtugang Village, only to see that there was a long queue in front of the door. At the left side door of the village committee gate, several residents were negotiating with the staff. "I came to the queue at 3 o’clock in the morning, but I haven’t entered the door yet, and there are more and more people. Can you hurry up?" "I didn’t get the number, saying it was released at 6 pm, and I have to come early tomorrow morning. Can I make an appointment online? " … …

　　When asked why the health code changed to yellow code, most residents responded "I don’t know". Because the residential area is not closed and it is not a high-risk area, some people speculate that it may be captured by big data when passing through a new place, so the health code turns yellow.

　　"I came to see several times and asked to change the health code. The Huangtugang Village Committee said that although my household registration is in Huaxiang, but I don’t live in Huaxiang, if I want to change my health code, I have to change my personal information to the community where I live now. " A man has no choice but to reflect.

　　Two staff members guarded the gate of the village Committee. They told reporters that 50 numbers were issued in the morning and 60 in the afternoon. "When everyone has changed, it is estimated that it will be after 6 pm, and the number of the next day will be issued."

　　"Can you send more numbers? Or make an appointment online? This is not only convenient, but also prevents aggregation and is safer. " The reporter asked. The staff member explained that the village committee is understaffed and can only run about 100 in a day.

　　Survey 2

　　Life in the Kaifeng community is returning to normal. Residents don’t understand why it is still a "yellow code"

　　In Yilanyuan community, which belongs to the flower town and is separated from the village committee of Huangtugang Village, Mr. Li and other residents are also anxiously waiting for their health code to change from yellow to green.

　　The reporter learned that since June 12, the community has been included in closed management. On June 18th, the client of Beijing Daily reported on the difficulty of buying food for residents in the closed management community and its solution with the title "Residents in the closed management community are assured that buying food and seeing a doctor are guaranteed". Today, the community was unsealed on June 30.

　　Re-entering the Yilanyuan community, the reporter found that many shops, such as supermarkets, water shops and express shops, were open for business. There are also residents in the community carrying food baskets or taking their children out to buy food, but most of them are in a hurry and return immediately after buying things. In front of the gate of the third district of Yilan Garden and next to the fence wall of the first and second districts, the reporter found that there were vehicles transporting vegetables or some food stalls. "Like buying food, water and seeing a doctor, our basic life is no problem. The community has issued a pass for residents, and everyone has a certificate to enter and leave. It is the health code. I heard that the health code of some residents has turned into a green code, so everyone is asking when their health code will turn green. " Ms. Hu, who lives in the first district of Yilan Garden, told reporters that now everyone is looking forward to changing the health code from yellow code to green code. "A bigger supermarket must check the health code when it enters the door. Without the green code, the action is still limited."

　　The reporter learned that because the Yilanyuan community belongs to Huangtugang Village, some residents went to the village Committee to handle transcoding, but in the end they failed to complete it. "The village Committee said that the residents of Yilanyuan would not do it."

　　Authoritative response

　　"Unsealing without lifting the ban" The health code of Yilan Park turns green, and the risk level has to be lowered.

　　Can the health code change from yellow code to green code to make an online appointment, or send more people to handle it for residents? How to change the health code of residents whose household registration information is in Huangtugang village, but people don’t live in the village? When will the health code of residents in Yilanyuan community turn green? The reporter contacted Huaxiang Township Government and Huangtugang Village Committee on issues of concern to residents.

　　A person in charge of the Huaxiang Township Government responded that in the Huaxiang system, relevant personnel should provide the nucleic acid report after June 27, and sign a letter of commitment that they have not been to the beef and mutton hall of Xinfadi Wholesale Market, and then they can go through the formalities of changing the health code from yellow to green. "The District Prevention and Control Office will accept the report of Huangtugang Village".

　　The person in charge also said that communities and villages should not refuse to accept personnel information because it is not local during the operation of removing home observation. If only the household registration information of personnel is in Huaxiang, and people don’t live in Huaxiang, they should fill in the Application Form for Adjustment of Household Observation Information for Detainees at Home, feed it back to relevant prevention and control departments in time, and coordinate the transfer of information in real time.

　　As for whether the Huangtugang Village Committee can make an online appointment, or increase the number of staff to provide convenience for residents who come to change their health codes, a responsible person of the village Committee will respond and reflect the relevant issues to the superior leaders.

　　Regarding the code change of the unsealed community, a relevant person in charge in Fengtai District said, "Yilanyuan Community belongs to ‘ Unsealing without lifting the ban ’ At present, it is still a high-risk area, especially for residents who have entered and exited the beef and mutton hall of Xinfadi wholesale market, which is still in a closed and isolated state. In the community, normally speaking, the health code of all residents should still be yellow. Once the risk level in Huaxiang area is lowered, the health code of residents in Yilanyuan community will become a green code, and there is no need to go to Huangtugang Village Committee for change procedures. "

　　Our reporter Zhang Shuling Intern Lu Yijia

　　be relevant

　　The railway will no longer check the nucleic acid certificate when it leaves Beijing

　　Passengers of China Railway Yintong Card need to check the health code.

　　(Reporter Jin Ke) Since yesterday, passengers in low-risk areas in the city do not need to show their nucleic acid test certificates when they leave Beijing by railway. According to the railway department, according to Beijing’s epidemic prevention requirements, passengers in high-risk areas are still restricted from leaving Beijing.

　　Since yesterday, there is no longer a nucleic acid certificate in the inbound verification of major railway stations in Beijing. The passenger flow of each station has rebounded from before, and all stations have returned to the previous inbound process. In front of Beijing Railway Station and Beijing West Railway Station, when passengers enter the station, they will put their ID cards on the ticket gate and swipe them. After their identity is verified, they can enter the station. At Beijing South Railway Station, there are still four check-in points at the entrance, where the staff increase the procedures for ticket inspection.

　　The reporter noticed that although the process of ticket-purchasing passengers entering the station is the same as before, at Beijing South Railway Station, passengers holding China Railway Yintong Card still need to check the health code. China Railway Yintong Card is a prepaid card, which is similar to a bus card. Passengers can swipe their cards directly. Passengers from Beijing-Tianjin Intercity of South Railway Station and Jingxiong Intercity of West Railway Station have applied for this card. It is understood that when passengers enter the station by car with China Railway Yintong Card, the system will also automatically verify their identity. If the identity information verification is different, they cannot enter the station.

　

　　　　　　　 Liu Peng, head of the China delegation of the Rio Olympic Games, announced at the flag-raising ceremony of the China delegation on the 3rd that Lei Sheng, the Olympic champion of men’s foil, would be the flag-bearer of the China delegation at the opening ceremony, which broke the 32-year "monopoly" of men’s basketball players on this glorious task. Lei Sheng was also the first Olympic champion to be a flag bearer.

　

　△ thunder

　　　　　　　　 Thunder: the flag bearer has more responsibility. The main energy of the competition will be on team events.

　　　　　　　 As a flag bearer, Lei Sheng said: "Being the flag bearer of the Olympic delegation is not only an honor, but also a heavier responsibility." The responsibility mentioned by thunder is the heavy responsibility of hitting the peak of the Olympic Games again. Thunder will continue to participate in individual and group projects in Rio. He said: "Although the individual event is defending the title, I will focus on the team event. It is an encounter against the first opponent, France, and I will go all out with my teammates. "

　　　　　　　 Head of the China delegation: Lei Sheng struggled tenaciously and never gave up after failure.　

　　　　　　　 Liu Peng, head of the China delegation, said that Lei Sheng embodies the Chinese sports spirit of tenacious struggle and winning glory for the country. His struggle for the Olympic champion was not easy, but when he failed, he never gave up, determined to raise the national flag and play the national anthem in the Olympic Games, and serve the country and the nation. Lei Sheng is the representative of outstanding young people in China, so he was chosen as the standard bearer.

　△ Liu Peng, head of the China delegation

　　　　　　　 The China fencing team is proud that Lei Sheng can win this honor this time. Ye Chong, head coach of men’s foil, said: "Not only for himself, but also for China fencing, he is very proud and happy. I hope he can win the flag as a flag bearer and achieve a good result for the men’s fencing team."

　　　　　　　 Why thunder? Excellent conditions! Incheon Asian Games was a flag bearer.

　　　　　　　 Born in 1984, Lei Sheng is 1.93 meters tall, with a sunny and handsome image. He was the flag bearer of the China delegation at the Incheon Asian Games in 2014. As a fencer, Lei Sheng has an outstanding record: he won the individual men’s foil championship in London Olympic Games, and cooperated with his teammates to help China win the men’s foil team championship in the World Championships.

　△ In 2014 Incheon Asian Games, Lei Sheng served as the standard bearer (pictured from CFP)

　　　　　　　 Lei Sheng is a pioneer athlete in the sports transformation period in China.

　　　　　　　 Previous speculations about the standard-bearer included the names of some famous sports players in China: besides basketball player Yi Jianlian, there were swimmers Sun Yang, Ning Zetao and diver Wu Minxia. However, these athletes were not selected because the influence of the project may be limited in the world, or because they will compete soon.

　　　　　　　 Fencing is not a popular sport in China in terms of its influence and attention, but Thunder has its own unique advantages: firstly, Thunder is a pioneer athlete in the transition period of sports in China, and the way for China Sports to train athletes for a long time is to enter professional teams from childhood, then fight step by step, and finally become a national team player to win glory for the country. However, this training mode has been greatly impacted in the new period, and the mode of training while going to school, such as Thunder, may be a trend of sports talents training in China.

　　　　　　　 More importantly, Thunder’s success in the London Olympic Games four years ago indicates that this road can be completely copied by other athletes. In fact, many athletes have taken this road in the past four years, such as Olympic gold medalist Sun Yujie, female epee player and shooting Olympic champion Yi Siling.

　　　　　　　 The selection and transformation of standard-bearers has long shown signs of promoting the development of unpopular projects.

　　　　　　　 If we carefully comb the selection of standard-bearers in China Sports, we will find that the thunder is not untraceable. In the past few years, the flag-bearer selected by China Sports in some important events has been inclined and focused on more fields. For example, in the 2010 Guangzhou Asian Games, Jin Ziwei, an unpopular event and rower, was selected. Another example is that the flag bearer at the closing ceremony of the London Olympic Games four years ago was windsurfer Xu Lijia.

　△ Closing ceremony of the 2012 London Olympic Games: Xu Lijia served as the flag bearer of the China delegation (pictured from CFP).

　　　　　　　 Focusing on more fields in the selection of standard bearers will inevitably push these not-so-popular projects forward. At the same time, this flag bearer honor is also the greatest affirmation and praise for athletes in these fields. Although they can’t live under the spotlight every year, they are also outstanding in their respective fields. They are all sports elites in China, and they have well interpreted the Olympic spirit. They deserve to be known and remembered by more people.

　　　　　　　 In fact, if we look at some Olympic flag-bearers in other countries, we may feel more about this: Brazil, the host country, is the female modern pentathlon athlete Marquez, who only won a bronze medal in the London Olympics four years ago.

　　　　　　　 China flag bearer at the opening ceremony of previous Olympic Games.

　△ The above information comes from CCTV News and CFP.

　　　　　　　 Message collection: cheers for Olympic athletes

　　　　　　　 At 7: 00 am Beijing time on the 6th, the Rio Olympic Games opened, and the China Legion was about to make its debut. This year, Lei Sheng, the Olympic champion of men’s foil, served as the flag bearer of the China delegation. CCTV News Channel was explained by Bai Yansong throughout the opening ceremony. What expectations and entrustment do you have for the China Legion’s expedition to Rio? Comments tell us that your message may appear in CCTV news channel Olympic report! Let’s cheer for the Olympic athletes!

"The east wind blows, the drums are beating". This year, the "double 11" is exceptionally long, the platform rushes ahead of time, and consumers follow the boat closely. The annual "National Carnival Shopping Festival" has been staged. This "shopping festival" with a history of 16 years has gradually become a weather vane reflecting the vitality of domestic economy and consumption.

　

When the post-80s become the main force of the family, the post-90s become the backbone of society, and after 00, they step into the "big workplace" of society.

New consumption decisions and concepts have followed.

　

In order to perceive the trend of consumption environment and interpret the consumption experience of young people, we conducted a survey on the consumption habits of "double 11". Through investigation, we found that during the "double 11" period, nearly 50% of consumers spent money on eating, drinking and drinking, but they were troubled by the high-frequency purchase of daily consumables, and over 50% of consumers paid attention to supermarket daily necessities sets and blind box products; Nearly 40% of consumers want to avoid pits in daily consumption, such as seafood and aquatic products are not fresh, famous liquor is fake, baby is allergic to cream, and eating pet food often leads to diarrhea.

　

The survey also shows that young consumer groups advocate the "exquisiteness" of "the province and the flower", and most people begin to pay attention to the emotional value brought by daily necessities and please themselves through some "small surprises"; They hope to meet their actual needs through the shopping festival, and they are also looking for more rational and sustainable consumption methods.

　

　

"double 11" still accounts for the main consumption of food and drink.

Nearly 40% of consumers are eager for trivial daily necessities to save energy, worry and money.

　

Compared with previous years, this year’s "double 11" platforms have been stretched for a long time, almost seamlessly connecting with the National Day holiday, and the longest time even reached 35 days. Platforms and merchants have also tried their best to attract consumers’ attention, from high discounts of e-commerce giants to limited purchases of brands.

　

Countless consumers have begun to chop hands, expecting to harvest their favorite goods in this year’s "double 11" shopping feast. According to the survey, the consumption of eating, drinking and daily necessities still occupies the C position in the "double 11". Among the purchased and planned categories of goods, the consumer choice rate of eating snacks, fresh food, rice and miscellaneous grains and drinking milk, wine and beverages reached 44.91% and 44.26%; Personal care products such as shampoo and daily necessities such as clean paper products are also favored by 41.31% and 37.03% consumers respectively.

　

　

　

As daily consumables, consumers buy daily necessities in supermarkets frequently, with 45.69% consumers saying that they usually buy them piecemeal, and there is no specific cycle planning. 24.61% consumers buy it once a week, 16.05% consumers buy it every day, and 10.28% consumers buy it once a month. Although buying every day/week can ensure sufficient materials, high-frequency buying also has troubles.

We can see that consumers think that when shopping, supermarkets consume the most time and energy to eat and drink daily-use products, and it is also easy to step on the pit.

　

According to the survey, nearly 40% of consumers think that supermarkets buy daily necessities with high frequency and many brands and types. Although the amount of each purchase is not large, it is time-consuming and labor-intensive, and it is easy to step on the pit. Eating and drinking daily-use products is closely related to life, and some products even come into direct contact with the human body. If the quality is too poor, it will directly affect consumers’ experience and health. This is especially true for food and drink products. Poor quality will not only affect the taste, but also greatly reduce the safety. Deteriorated or harmful food will seriously endanger health.

　

Moreover, it is difficult to judge the quality of daily necessities intuitively. Some commodities will only be found to have quality problems after they are bought back. Although the consumption amount is not very large, it wastes time and delays use, which ultimately affects the mood. Therefore, nearly 40% of consumers said that they most want to avoid pits on daily-use products in supermarkets.

　

　

Therefore, consumers hope to have innovative products and services to make shopping more worry-free, labor-saving and time-saving. According to the survey, 40% of consumers hope that the platform can launch some regular delivery and regular purchase activities, which will save time and effort; Nearly 40% of consumers hope to introduce some supermarket sets or even blind box products, so that they can enjoy the fun of unpacking blind boxes of daily necessities and try different products at the same time.

　

　

　

　

Suit products meet the demand. C debut

Daily necessities consumption enters next level.

　

This year’s "Double Eleven" shopping carnival presents a new consumption trend, and 40% of consumers are concerned that "supermarket sets and blind box products, such as fresh blind boxes, individual protective sets, beer sets, snacks and family buckets, have played daily necessities into conspicuous packages, but they are also very interesting".

　

Moreover, the survey shows that nearly 30% of consumers are loyal fans of suit products, have their own opinions and preferences, and buy suits like reunion of old friends; There are also some consumers who say that they seldom buy package products in the past, but they are willing to try different package product combinations.

Different types of suits are favored by different consumers. Nearly 40% of consumers like to clean the whole barrel of paper products, and regularly buy a set of common paper products such as paper extraction, kitchen paper, handkerchief paper and wet toilet paper to meet the needs of different scenes in the family. 35.64% of the "foodies" like the whole family bucket of food, such as super bucket of cooking food, whole family bucket of pastry food, instant family bucket, etc., which can be enjoyed alone or shared at parties. 35.02% consumers tend to wash hair care sets, body care sets, oral care super barrels and other personal care products. One-stop shopping saves time and energy. In addition, super bucket for cleaning clothes, whole bucket for snacks, and multi-flavor liquor combinations are also favored by consumers.

　

In addition to these common product packages, fresh blind boxes are also consumers’ expected choices. Nearly 30% of consumers want to set vegetables, seafood, meat, etc. in blind boxes according to categories or healthy eating needs, and what to eat at each meal depends on opening blind boxes, which can gain a worry-free and interesting consumption experience.

In the past two years, the blind box products launched by supermarkets have been liked by young consumers. Blind boxes of meat, fruits and vegetables are all popular choices. It is novel and fun to introduce mutton, mixed fruits and fresh vegetables in the form of blind boxes. It can satisfy the curiosity of young consumers through the unknowns and entertainment of lucky boxes, and can also help young people solve the big life problem of "what to eat", saving time and effort.

　

At present, there are two kinds of fresh blind boxes on the market. The first kind is blind boxes with different prices, which contain everything, including chicken, duck, fish and seafood. The price tag is different, but after opening it, it is cheaper than buying it directly, and occasionally you can earn it. The second shows that it is a certain product, and there is a small probability of getting high-end goods, just like winning the lottery.

　

No matter which category it is, the comparison items will have greater preferential strength, which is undoubtedly a great attraction for consumers. Therefore, when asked why they buy suits and blind box products, high cost performance is the first reason why young people choose to buy them.

　

The advantage of high cost performance makes consumers feel like they have found the "treasure" of shopping when buying suits and blind box products. Some consumers even opened Boston lobster in a 10-yuan fresh blind box and spent less money to buy premium products. More and more young people can’t stop it.

　

There are also 40% consumers who think that the suit products are time-saving and labor-saving, and the categories are rich, which can meet diversified needs. Suit products and blind box products can meet the needs of consumers in many aspects at one time, without them having to choose and match among many items.

　

At present, supermarkets provide more innovative services in packaging products and fresh blind boxes. Services such as regular purchase and regular push of different products, no-eat-and-return, and return of quality packages provide convenience for consumers. At the same time, they can also make consumers feel at ease to buy, so that trivial daily necessities consumption can enter a new stage, so that consumers can enjoy rich commodities, avoid unnecessary expenses, and save time, effort, money and worry.

Of course, consumers’ expectations for set products and blind box products don’t stop there. They hope that the quality and preferential strength of blind box products can be by going up one flight of stairs. Nearly 50% of consumers expect businesses to further optimize product mix and preferential policies on the premise of ensuring product quality, bringing them more surprises and benefits.

　

When asked where they got the information about daily necessities sets and blind box products in supermarkets, nearly 60% of consumers said they got it from JD.COM platform, and over 70% of consumers tend to buy daily necessities sets and blind box products in supermarkets in JD.COM.

The essence of consumption is to serve people. This year, the essence of "double 11" is more prominent, and the consumption behavior shows a trend of paying more attention to oneself and "pleasing oneself".

　

More than 40% of consumers pay more attention to their own needs, increase their consumption of body, mouth and hair care products, and pursue all-round care for themselves. Nearly 40% of consumers also hope that the platform can serve themselves, pay attention to the regular purchase activities of the platform, and hope that merchants can distribute supermarket daily necessities according to their habits, saving effort and money.

　

At the same time, 34.99% consumers bought more domestic daily necessities in double 11 this year because of its reliable quality. 34.11% consumers want innovative services and products for daily use products to get rid of their troubles in purchasing. 31.55% consumers are more concerned about the daily necessities service guarantee in supermarkets, such as Jian Zhen of white wine and guaranteed return of snacks.

There are also many interesting phenomena in this year’s double 11. In addition to the appearance of set products and blind box C, some intelligent and novel pet products have become the "good heart" of cute pet owners, and plush toys such as Jellycat, which can provide emotional value, are popular. Wine and foreign wine have also become the must-buy list for many female consumers. Health, self-esteem and no burden have become the new pursuit of most young consumers.

　

As for the protection provided by the platform, you can get compensation if you buy seafood, aquatic products and fruits that are not fresh. Famous liquor also provides Jian Zhen service, and even snacks that don’t taste good and diapers that don’t fit the size can be returned.

　

It can be said that this year’s "double 11" shopping festival is a two-way trip for large consumers and platforms.

　

The consumption concept is "exquisite"　

Consumers hope that the platform will offer more sincere discounts.

　

The consumption concept of "I can buy expensive, but I can’t buy expensive" has become the consensus of more and more young consumers, especially young consumers.

　

In this survey, 45.69% consumers believe that they should pursue a decent and frugal lifestyle, that is, they should adhere to the concept of "the province should spend flowers" and deal with daily consumption with an exquisite "dig" method; There are also 42.70% consumers who think that they should do a good job in consumption management, consume smarter and more seriously, and plant grass carefully; Of course, there are also 34.79% consumers who think that they can spend less, but the quality of consumption cannot be reduced, and the last stubbornness of the "middle class" should be maintained.

　

　

It can be seen that in the current environment, more and more young consumers do not blindly consume, but weigh every expenditure repeatedly. While ensuring the quality of life, they try to avoid unnecessary waste and pursue high cost performance, which has become the summary of this young people’s consumption and life proposition.

　

Various platforms also launched various preferential policies during the "double 11" period, but the dazzling preferential policies continued to be criticized by consumers this year, especially when purchasing daily necessities in supermarkets, and consumers showed obvious aversion to complicated rules.

　

As many as 54.38% people are eager to meet attractive prices and strong promotion efforts when buying these goods. They don’t want to be troubled by various complicated promotion rules, but only want to enjoy the benefits simply and clearly.

　

Some consumers said that the longest road they have traveled is the routine of the platform. In the consumption of daily necessities in supermarkets, the first thing consumers want to avoid is the pit of price fluctuation, the lowest price in the whole network, and the price will be reduced after buying, accounting for 57.07%, followed by various complicated preferential rules, which are complicated and incomprehensible, accounting for 55.93%.

For this reason, consumers hope that they can get their money’s worth while shopping easily. When buying products, they hope that businesses can provide powerful prices and promotions, and once they buy expensive products, they can get corresponding compensation.

　

In the eyes of consumers who placed orders in the first week, 52.14% thought that the prices of daily necessities in supermarkets in JD.COM were cheaper, while Pinduoduo and Taobao/Tmall accounted for 32.43%. It can be seen that in the eyes of consumers, JD.COM has a great cost-effective advantage. Moreover, according to the survey results, 83.53% of consumers in double 11 said they would shop in JD.COM.

　

　

"Emotional Partner" in Supermarket

The magic weapon for young people to "taste the class"

　

In today’s era of diversified consumption, young people are gradually embarking on the road of returning to the consumption concept of "real need". But the "need" here is not only to meet the consumption of Engel coefficient, but to go beyond the simple practicality of goods and pay more attention to the commodity characteristics symbolizing "consumption upgrading".

　

They are willing to give generously for the emotional value contained in the goods. Creative creative toys, exquisitely designed scented candles, interesting creative green plants, various creative blind boxes, toys with novel tastes … The rich and diverse emotional value goods in the supermarket provide more emotional partners for young people.

　

The convenience of online supermarkets makes young people more keen to find emotional value here. After a busy day, they don’t need to go out, just swipe on the shopping page, and they can easily choose the products that can cure themselves.

　

Migrant workers are willing to put creative green plants such as "banana green banana", "dynamic light pineapple" and "pine" on their workstations to add fun to their daily work; Office workers can relax by squeezing toys, and 35.96% of consumers like creative wenchuang toys, and 34.31% of consumers will order a single serving of aromatic essential oil.

　

Brand plush toys such as Jellycat, which have exploded on social networks, have also become the hearts of 26.78% consumers. In JD.COM, the popular models of Jellycat, such as Bartholomew Bear, Bunny Rabbit and Eggplant, are in the forefront of the sales list of plush toys.

Young people’s consumption concept has gradually extended from functional to enjoyment and cure, and they are keen to create a "better self" by buying these seemingly useless goods. These goods are like tools for their self-growth and expression of personality, carrying their pursuit of ideal life and "concoctions" to remove the strong "class flavor".

　

On social platforms, some people sum up the consumption mentality of young people, saying, "I’m willing to buy a thousand dollars." "Within my own financial capacity, it is worthwhile to buy something I like and be happy every time I see it." Some consumers said this.

　

Getting inner satisfaction for pleasure is one of the main reasons why young consumers place orders for "emotional goods", and nearly 40% of consumers spend money to buy emotional value, seek spiritual comfort and release stress and anxiety.

　

In today’s society, the pressure of study, work, marriage and other aspects makes young people need comfort and encouragement more.

For young people, these goods that provide emotional value are a symbol of the quality of life and a manifestation of the pursuit of exquisite life.

　

In terms of personal care, young people also show a positive consumption attitude. 45.36% of consumers’ concerns about the efficacy of personal care products have changed significantly. In the past, the cleaning and moisturizing functions of personal care products may be able to meet their basic needs, but now, they are gradually pursuing special effects such as whitening, anti-aging, oil control and acne removal.

What is reflected behind this is young people’s higher pursuit of their own appearance and health. They hope to maintain their youthful vitality and good image by using these personal care products with special effects. At the same time, 44.03% of consumers are aware that the increase in the demand for individual care products will lead to the increase in the consumption demand for small samples.

　

For example, JD.COM provides a wealth of package products to meet the diverse nursing needs of young people, while the sample package also provides consumers with the opportunity to try new products, which is both convenient and affordable.

　

In the eyes of young consumers, whether paying for emotional value or upgrading the demand for personal care products is an investment in their emotions, a reward for their hard work and hard life, and making their lives better.

　

"double 11" shopping activity is like a grand festival in young people’s hearts, full of expectations and surprises, and every big promotion is like a shopping spree. But for young people, shopping is not limited to the promotion period, it has become an indispensable part of daily life.

　

We hope that we can observe young consumers’ consumption decisions, shopping habits, consumption experiences and so on, and listen to every voice in the ever-changing consumption trend. These voices may be young people’s persistent pursuit of quality life, or their constant exploration of self-worth, and all these are reflected in their consumption behavior.

　

Data News Editor: Chen Hualuo

New Media Design: Miao Qihui

Proofreading: Fu Chuncheng

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

The best commemoration of the May 4th Movement by the majority of young people is that under the leadership of the Party, they are brave enough to be pioneers, pioneers and devotees in the forefront of the times. With persistent beliefs, excellent moral character, rich knowledge and excellent skills, they, together with the people of all ethnic groups in the country, shoulder the historical responsibility and let the May 4th spirit radiate more dazzling light of the times.

— — On May 4, 2014, a speech at the Peking University Teacher-Student Symposium.

The dream is ahead and the road is at your feet. The winner is strong, and the self-improvement wins. To achieve our development goals, we need the unremitting efforts of the vast number of young people.

— — On May 4, 2013, I spoke with outstanding youth representatives from all walks of life.

Only by working with the people can youth be bright; March forward with the people, and youth can be high; Dream with the people, and youth can have no regrets.

— — On July 24, 2015, a congratulatory letter was sent to the 12th National Committee of the All-China Youth Federation and the 26th National Federation of Students.

Young friends, people are only young once in their lives. Now, youth is used to struggle; In the future, youth will be used for memories.

— — On May 4, 2013, I spoke with outstanding youth representatives from all walks of life.

　

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　During the May Day holiday, Ms. Zhang, who lives in Shanghai, chose the latter between "outing" and "shopping". A week ago, she received a lot of discount coupons on her mobile phone. On May 1, Ms. Zhang went straight to an international brand flagship store in Huaihai Middle Road and bought clothes for her family with a total price of 3,000 yuan. Through the full discount coupons in the mall, she only had to pay 2,500 yuan. Ms. Zhang was very satisfied with the pleasure of eating and getting benefits. Her husband who accompanied her shopping used his spare time to order two sets of long-awaited excellent courses of Chinese medicine and Chinese studies on the mobile phone "Himalayan" App, all of which were 55% off.

　　Two seemingly completely different fields of shopping actually belong to the same activity — — "may 5 th shopping festival" On the eve of May 1 this year, Shanghai creatively launched this brand-new large-scale consumption festival, from rice, oil and salt to new cars, from food and beverage to spiritual food, with the extensive participation of major e-commerce platforms, physical business circles, brand enterprises and terminal products, spanning the whole second quarter.

　　On the evening of May 4th, just four minutes after the official launch of the "May 5th Shopping Festival" at the Shanghai International Conference Center on the Huangpu River, the real-time amount of consumption payment in Shanghai has exceeded 100 million yuan, which attracted cheers from the followers in front of the screen. In less than a day, at 14 o’clock on the 5 th, the consumption amount exceeded 10 billion yuan.

　　1. Take advantage of the trend to help the online new economy

　　Li Qiang, secretary of the Shanghai Municipal Party Committee, made a suggestion when he visited the consumer Internet enterprises in Shanghai during the epidemic. Take advantage of the advantages of online economy, home-to-home economy and non-contact economy to "maintain the new online consumption enthusiasm and maximize the recovery and release of pent-up consumer demand" when offline consumption is temporarily weak.

　　In the first quarter of this year, Shanghai’s online shopping transaction volume of commodities increased by 19.1% against the trend, and the transaction volume reached 134.3 billion yuan, which contributed to the new online economy.

　　Not long ago, the "Shanghai Action Plan for Promoting the Development of Online New Economy (2020-2022)" proposed that by the end of 2022, Shanghai should be built into a highland with international influence and leading online new economy development in China. Among them, fresh e-commerce retail, "contactless" distribution and online entertainment are listed as key development areas.

　　Shanghai enterprises in these fields have made eye-catching performances in this "Five-Year Shopping Festival". During the shopping festival, the online discount for Ding Dong’s shopping exceeded 200 million yuan, and the sales in the first four days alone exceeded 120 million yuan. "During the epidemic period, the number of effective users of Ding-Dong buying vegetables increased sharply from more than 3 million to more than 6 million, ‘ May 5th Shopping Festival ’ Bring opportunities to enterprises again. " Liang Changlin, founder and CEO of Ding Dong Shopping, said.

　　JD.COM Home, a subsidiary of Dada Group, is one of the largest local real-time retail platforms in China. Relying on Dada Express Delivery and retail partners, it provides consumers with supermarket convenience, one-hour delivery of fresh fruits and vegetables, medicine and health products. During this shopping festival, Dada innovated and upgraded its service model, combining "one-hour home delivery" with the hottest "live e-commerce" at present, and realized a complete instant shopping experience of online viewing, online ordering and one-hour receipt.

　　2. Online and offline promote new shopping formats

　　The deep integration of online and offline, the new things in the "May 5 th Shopping Festival" make the shopping experience of Shanghai people different.

　　In the early morning of May 1st, there was a long queue at every entrance of New World City in the core business district of Nanjing Road, which added a "hot" popularity to the pedestrian street recently. On this day, 10,000 "300-400 Cash Deduction" coupons issued by Pinduoduo for the first time were snapped up within 30 minutes. Driven by the "55% discount" superimposed coupons, as of 3 pm that day, the sales of New World City increased by more than 500% compared with the previous day. As the largest Internet enterprise in Shanghai, Pinduoduo has put forward the goal of "two 5 billion", that is, directly driving offline consumption to exceed 5 billion yuan, and driving online sales of consumer goods in Shanghai to exceed 5 billion yuan.

　　At the same time, Shanghai Bailian Group issued 1.2 billion yuan of "Bailian coupons" through Alipay, which can be superimposed with discount coupons in shopping malls. Users can receive this targeted discount on Alipay by visiting the shopping center around Bailian for 3 to 5 kilometers. As of May 3, Bailian Group achieved a global turnover of 1.92 billion yuan, including online I Bailian turnover of 290 million yuan, offline supermarket turnover of 610 million yuan and department store entity turnover of 920 million yuan.

　　There are more people shopping in the mall, the wallets of merchants are thicker, and the fireworks of restaurants in the business district are back.

　　"Online accurate coupon issuance+offline consumption" has transformed and upgraded digital business districts, commercial streets and shopping malls, marking the birth of a new digital shopping model. "This time ‘ May 5th Shopping Festival ’ Online traffic feeds back the real economy and drives consumers to spend offline, which is an important way to play. " Huayuan, director of the Shanghai Municipal Commission of Commerce, introduced.

　　3. Take the lead in warming up to create a source of consumption

　　On the evening of May 4th, the "May 5th Shopping Festival" was held at the same time, and there was a global promotion conference of Shanghai as an international consumer city. The main leaders of Shanghai watched the promotion film "Love Shanghai and Love Shopping" with representatives from L ‘Oreal, Tesla, Pinduoduo, Tencent, JD.COM and many other enterprises to experience the vitality and charm of Shanghai as an international consumer city.

　　In April, the first Tesla center in Shanghai, which integrates sales and after-sales, opened in Wujiaochang business district. During the trial operation, the sales volume has been among the best in Tesla sales points in the city. In recent years, various concept stores, flagship stores and fusion stores have concentrated on "outbreak" in Shanghai. Taking the "first store" economy as an example, in 2019, more than 1,000 brand first stores landed in Shanghai. Liu Gongrun, a researcher at China Europe International Business School, believes that Shanghai is a global market with Shanghai-style genes, and the Shanghai business circle is also a gathering place for international brands. The level of international shopping directly affects the prosperity index of Shanghai’s consumer economy. A large number of first stores have effectively promoted comprehensive innovations in consumer formats, modes and technologies, which will help Shanghai’s businesses to run from side to side.

　　An Gong, Chairman and CEO of L ‘Oré al Group, bluntly said that consumption in Shanghai and China is rebounding, and the "May 5th Shopping Festival" is a strategic innovation to promote economic recovery. It is understood that during the shopping festival, L ‘Oré al will create a "new season" in China. In addition to releasing more than 100 new products, its first trendy concept store in maybelline new york and its first perfume theme flagship store in YSL Saint Laurent Beauty China will all open in Shanghai in the near future.

　　In order to contribute to the recovery of the real economy, Fengxian District launched the cross-border purchase activity of "Meigu Meibu", giving full play to the industrial advantages of Oriental Meigu, gathering global cosmetics, food and health products and brands, and inviting the top ten new products to launch in the world. It is estimated that during the "May 5 th Shopping Festival", it will create tens of millions of traffic effects and hundreds of millions of sales results.

　　At the moment when the COVID-19 epidemic is raging around the world, it is particularly valuable for China and even the global economy to effectively stimulate consumption and boost confidence. Zhang Yong, a researcher at the Shanghai Free Trade Zone Research Institute of Fudan University, believes that Shanghai itself has a very strong consumer potential, and they are also international-oriented. This time, the "Fifth Five-Year Shopping Festival" is actually a "confidence festival". It is very smart for Shanghai to take shopping as a node to start the economy. It can drive the overall situation and restore people’s confidence in the overall economy.

　　District Chief Live Broadcasting with Goods, Satellite TV Global Live Broadcasting, Time-honored National Fashion Design, "Ear" Economy, the First Nightlife Festival … … Around the "May 5th Shopping Festival", new phenomena and new things emerge one after another. From the government, businessmen to citizens, they are exerting their wisdom and creating a better future for this city and country with hard-working hands and innovative courage.

　　 (Reporter Ren Peng, Cao Jijun, Yan Weiqi)

Film luxury lineup

Hideaki Ito’s Hand-painted Illustration of "Variation"　

　 　 1905 movie network news This year, one of the most anticipated local sci-fi works is to expose the director’s hand-drawn illustrations, and the protagonist’s "mutation" process played by Hideaki Ito is presented to the audience for the first time.

　

　 　 "Alien Mars" was directed by takashi miike, who once directed it, and was co-performed by big coffee actors such as Hideaki Ito, Wu Jingxiao, Yamashita Tomohisa, Takayuki Yamada, Oguri Shun and Rinko Kikuchi. The film is based on the original work of your family and the cartoon drawn by Orange Xianyi. It tells the story that in order to make Mars more livable, humans put algae used to improve the environment and cockroaches with strong adaptability on Mars. But I didn’t expect these creatures to have wisdom and fight back against human beings.

　

　 　 The hand-drawn illustration of Xiang Ma Hongchong in this exposure shows how the protagonist Koji Komachi played by Hideaki Ito "mutated". According to Dr. Bendohiro’s "BAGUZU Operation" played by Oguri Shun, the DNA arrangement of insects was injected into the cells in the body, thus gaining insect ability. After the transformation, the BAGUZU2 flight attendant can face the challenges of "heterogeneous". In the film, the confrontation between "different species" and actors is shown by CG effect, and actors need to challenge many different action scenes when shooting, so the assistance of director illustrations is particularly important.

　

　 　 It is reported that "Mars Alien" is still undergoing post-CG special effects processing, and it is expected that the whole film will be completed by the end of February. The film is scheduled to be released in Japan on April 29th.

2019PYIFF Crouching Tiger Unit "The Story of a Boatman" Conference Director Odagiri Joe

1905 movie network news On October 14th, the third Pingyao Film Exhibition entered the fifth day, and Japanese filmmaker Odagiri Joe appeared in the Crouching Tiger unit with the latest director’s works, which set off a "Odagiri Joe craze" in Pingyao. Some Silence, Solay, the debut of director Xu Xiangyun, Best Director by Shanxi director Zhang Xian, Capricorn and Circus Tent were also premiered. The excellent films shown in each unit also continue to ignite the enthusiasm of fans. After the premiere of each film, audiences can stay in the public area of Pingyao Film Palace to discuss their own viewing experience.

On the same day, the famous Brazilian director Kleber Jr.MendozaHold a master class with the theme of "Gazing at Brazil" to talk about the relationship between his film creation and the real Brazilian society; The educational module "Pingyao Corner" of Pingyao Film Festival entered the "vancouver film school Day", and the teachers and students of the school had a lively exchange and sharing with the audience.

2019PYIFF Kleber Mendoza: Gazing at Brazil

Odagiri Joe detonated Pingyao with a new film.

On October 14th, Odagiri Joe, a popular Japanese actor, wrote and directed a new film, The Story of a Boatman, which premiered in China at Pingyao Film Festival. Odagiri Joe attended the "Daily Red Carpet", the press conference and the audience meeting after the film was shown, which extended the "Odagiri Joe fever" from afternoon to late at night. The Story of a Boatman, directed by Du Kefeng, tells the story of a boatman’s life changing day by day, and was shortlisted for the Venice Day unit of the 76th Venice International Film Festival.

Earlier, some Japanese media reported that Odagiri Joe was ill. Odagiri Joe responded to this at Pingyao International Film Festival: "It is true that I had some problems during the initial examination, but then I had a more precise examination, and there was no problem with my body." He admits that because of this, he began to sort out his life path, acting career trajectory and thinking about the future creative direction, which prompted him to finish the works he longed to express more urgently.

At the press conference, Odagiri Joe answered questions about actors and scene selection in the film, and shared his experience of getting acquainted with photographer Du Kefeng. "I chose a non-native photographer because I wanted to explore different aesthetic feelings and landscapes from a fresh perspective.

Japanese filmmaker Odagiri Joe started his acting career in 2000, and starred in Kiyoshi Kurosawa’s works which were shortlisted for the Cannes International Film Festival in 2003. He has cooperated with many directors including Seijun Suzuki, Katsuhiro Otomo, Yu Liwei, Tian Zhuangzhuang and Lou Ye.

Master class of Kleber Mendoza begins.

On the afternoon of 14th, the famous Brazilian director Kleber Mendoza held a master class at Pingyao International Film Festival, telling how he gazed at the most authentic land of Brazil through the lens.

Kleber Mendoza shared his works and the opening paragraphs of his new works with the audience at the master class. The fragments show the real scenes of the blocks where he once lived. "I live in Brazil, which is a very beautiful and sometimes ugly country. There is tension, passion, violence and bloodshed in the historical background, which are the sources of creation," he said. Mendoza also pointed out that indescribable tension may be the characteristic of Brazil’s current society. He showed real neighborhoods in the film, just to discuss the tension between public space and private space. "The internal motivation in my three films is constantly upgrading, and it is closely connected with social networks and media. The film doesn’t want to just show violence, but also show compassion for the neighborhood. "

Kleber Mendoza

Kleber Mendoza was born as a film critic and film curator. His first feature film, The Sound between Houses, was selected for more than 100 film festivals around the world and won 32 awards in one fell swoop. The second feature film "Aquarius" was shortlisted in the main competition unit of Cannes Film Festival, and was listed as the best film by well-known media such as French Film Handbook and The New York Times Variety. This year, his latest work "Baclau" was once again shortlisted for the main competition unit of the 72nd Cannes Film Festival. Marco Muller, the host of this master class and artistic director of Pingyao International Film Festival, commented that Kleber Mendoza is "the most important Brazilian director since the birth of the new Brazilian film, and his feature film shows more realism than the documentary." Years of experience as a film critic has also given Mendoza more film training than ordinary people. "During this period, I watched a lot of movies that I wouldn’t normally go to, which has many benefits, just like discovering a new world, and it has actually become a personal exercise and a game," he said.

Some Silence and Solay are shown in Pingyao.

As a short-listed film of Crouching Tiger, the Czech film Some Silence directed by michal Hognell premiered in China at Pingyao Film Festival today. The film takes the real events of the "Twelve Tribes" cult that manipulated children as the prototype of the story. The director took three years from paying attention to relevant reports to investigation and then shooting. Finally, he "decided not to directly present the original appearance of the members of the cult tribe, but to build a community of them, taking the family as the entrance to reflect the events behind them." The scenery, colors and shooting methods of the film are quite unique. The director said at the press conference of Pingyao International Film Festival, "I hope to use a long-term perspective to show the time and space background of the characters and keep a certain distance from them, which is more conducive to reflecting the environment of the characters and rendering the emotions of the film." Through the contrast of sound effects and tones, this film has formed its own voice vocabulary. "Although it is called" Some Silence ",it should not be silent, especially when it comes to morality and ethics." Michal Hognell stressed.

"Some Silence" Director michal Hognell

The film Solay, the "Best Film Festival" unit, also premiered on the 14th, which was shortlisted for the Horizon Unit of the 76th Venice Film Festival and the Toronto International Film Festival. After the movie, several viewers praised it as their favorite work in recent days. The soundtrack in the film only appears at the beginning and end of the film and in a dance scene. For such a restrained setting, director Carlo Siloni has his own considerations: "The song at the beginning and end of the film is what I often listen to when writing a script. I didn’t want to add any soundtrack to the original film, but I think the feeling of this song is very good with the temperament of the story, so I used it in the film." Some viewers asked whether the director showed the intention of caring for young people on the edge in the film. Carlo Siloni responded: "I don’t have the energy to care for so many young people. I just want to care for these two characters. Most movies have a literary interpretation of loneliness, and I want to show the concreteness of loneliness in real life."

Carlo Siloni, director of Soleil, and Marco Muller, artistic director of the film festival.

Excellent Chinese works continue to ignite the enthusiasm of fans.

The unit film "Nineteen Years of Chasing the Murder", produced by Seimi Zhang and directed by Xu Xiangyun, tells the story that police officer Liu Yibo and the family of the deceased spent 19 years solving a serial murder case. Xu Xiangyun had previously written many scripts about crimes for the online drama Forensic Qin Ming and Ten Deaths. When he mentioned this creative opportunity, he said at the press conference of Pingyao International Film Festival: "I have been exposed to many case files when writing online dramas before, and I also learned about the stories and lives of some low-level policemen. This time I just want to show them as a group. I have always wanted to explore the relationship between works of art and real life. Based on my own ideas and my own experience in writing crime films, the two are combined and this work is made. "

Coming to Pingyao with the director’s debut, Xu Xiangyun felt it was a wonderful experience. "The atmosphere here is too relaxed. I come to the Film Palace to watch movies every day, and I have saved a bunch of tickets in my hand, almost forgetting that I brought the film to the exhibition. It is really very happy to watch movies with you every day." In addition, Xu Xiangyun also revealed that "Nineteen Years of Chasing the Murder" will land in domestic cinemas on November 22.

The main creation of "Nineteen Years of Chasing Murder"

On 14th, the unit film "Best Director from Shanxi" also made its world premiere. Director Zhang Xian and other creative directors attended and met after the screening. Some viewers commented on the film style as follows: "At first, it was thought to be a life film, then it developed into a comedy film, and finally it was found to be absurd." Zhang Xian responded by saying, "When filming, the story is absurd and extreme, and finally returns to the realistic color picture, in order to tell everyone that many things can be communicated with parents, rather than an absurd endless loop." Most of the film stars are non-professional actors. For example, the parents in the film are the neighbors of the director. When they act for the first time, they leave a vivid and vivid impression on the audience.

The best director crew

In addition, the educational module "One Corner of Pingyao" of Pingyao Film Festival entered "Shanghai vancouver film school Day" on the same day, and Alexander Kubak clichy, together with project representatives such as Fang Jiaqi, Liu Zheng, Zhao Tianyun and Zheng Changzhen, exchanged topics such as "Student Film Shooting from an International Perspective". Jiang Weimin, Executive Dean of Shanghai vancouver film school, specially attended the exchange activities and introduced the training mode and achievements of the school for film majors.