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"The east wind blows, the drums are beating". This year, the "double 11" is exceptionally long, the platform rushes ahead of time, and consumers follow the boat closely. The annual "National Carnival Shopping Festival" has been staged. This "shopping festival" with a history of 16 years has gradually become a weather vane reflecting the vitality of domestic economy and consumption.

　

When the post-80s become the main force of the family, the post-90s become the backbone of society, and after 00, they step into the "big workplace" of society.

New consumption decisions and concepts have followed.

　

In order to perceive the trend of consumption environment and interpret the consumption experience of young people, we conducted a survey on the consumption habits of "double 11". Through investigation, we found that during the "double 11" period, nearly 50% of consumers spent money on eating, drinking and drinking, but they were troubled by the high-frequency purchase of daily consumables, and over 50% of consumers paid attention to supermarket daily necessities sets and blind box products; Nearly 40% of consumers want to avoid pits in daily consumption, such as seafood and aquatic products are not fresh, famous liquor is fake, baby is allergic to cream, and eating pet food often leads to diarrhea.

　

The survey also shows that young consumer groups advocate the "exquisiteness" of "the province and the flower", and most people begin to pay attention to the emotional value brought by daily necessities and please themselves through some "small surprises"; They hope to meet their actual needs through the shopping festival, and they are also looking for more rational and sustainable consumption methods.

　

　

"double 11" still accounts for the main consumption of food and drink.

Nearly 40% of consumers are eager for trivial daily necessities to save energy, worry and money.

　

Compared with previous years, this year’s "double 11" platforms have been stretched for a long time, almost seamlessly connecting with the National Day holiday, and the longest time even reached 35 days. Platforms and merchants have also tried their best to attract consumers’ attention, from high discounts of e-commerce giants to limited purchases of brands.

　

Countless consumers have begun to chop hands, expecting to harvest their favorite goods in this year’s "double 11" shopping feast. According to the survey, the consumption of eating, drinking and daily necessities still occupies the C position in the "double 11". Among the purchased and planned categories of goods, the consumer choice rate of eating snacks, fresh food, rice and miscellaneous grains and drinking milk, wine and beverages reached 44.91% and 44.26%; Personal care products such as shampoo and daily necessities such as clean paper products are also favored by 41.31% and 37.03% consumers respectively.

　

　

　

As daily consumables, consumers buy daily necessities in supermarkets frequently, with 45.69% consumers saying that they usually buy them piecemeal, and there is no specific cycle planning. 24.61% consumers buy it once a week, 16.05% consumers buy it every day, and 10.28% consumers buy it once a month. Although buying every day/week can ensure sufficient materials, high-frequency buying also has troubles.

We can see that consumers think that when shopping, supermarkets consume the most time and energy to eat and drink daily-use products, and it is also easy to step on the pit.

　

According to the survey, nearly 40% of consumers think that supermarkets buy daily necessities with high frequency and many brands and types. Although the amount of each purchase is not large, it is time-consuming and labor-intensive, and it is easy to step on the pit. Eating and drinking daily-use products is closely related to life, and some products even come into direct contact with the human body. If the quality is too poor, it will directly affect consumers’ experience and health. This is especially true for food and drink products. Poor quality will not only affect the taste, but also greatly reduce the safety. Deteriorated or harmful food will seriously endanger health.

　

Moreover, it is difficult to judge the quality of daily necessities intuitively. Some commodities will only be found to have quality problems after they are bought back. Although the consumption amount is not very large, it wastes time and delays use, which ultimately affects the mood. Therefore, nearly 40% of consumers said that they most want to avoid pits on daily-use products in supermarkets.

　

　

Therefore, consumers hope to have innovative products and services to make shopping more worry-free, labor-saving and time-saving. According to the survey, 40% of consumers hope that the platform can launch some regular delivery and regular purchase activities, which will save time and effort; Nearly 40% of consumers hope to introduce some supermarket sets or even blind box products, so that they can enjoy the fun of unpacking blind boxes of daily necessities and try different products at the same time.

　

　

　

　

Suit products meet the demand. C debut

Daily necessities consumption enters next level.

　

This year’s "Double Eleven" shopping carnival presents a new consumption trend, and 40% of consumers are concerned that "supermarket sets and blind box products, such as fresh blind boxes, individual protective sets, beer sets, snacks and family buckets, have played daily necessities into conspicuous packages, but they are also very interesting".

　

Moreover, the survey shows that nearly 30% of consumers are loyal fans of suit products, have their own opinions and preferences, and buy suits like reunion of old friends; There are also some consumers who say that they seldom buy package products in the past, but they are willing to try different package product combinations.

Different types of suits are favored by different consumers. Nearly 40% of consumers like to clean the whole barrel of paper products, and regularly buy a set of common paper products such as paper extraction, kitchen paper, handkerchief paper and wet toilet paper to meet the needs of different scenes in the family. 35.64% of the "foodies" like the whole family bucket of food, such as super bucket of cooking food, whole family bucket of pastry food, instant family bucket, etc., which can be enjoyed alone or shared at parties. 35.02% consumers tend to wash hair care sets, body care sets, oral care super barrels and other personal care products. One-stop shopping saves time and energy. In addition, super bucket for cleaning clothes, whole bucket for snacks, and multi-flavor liquor combinations are also favored by consumers.

　

In addition to these common product packages, fresh blind boxes are also consumers’ expected choices. Nearly 30% of consumers want to set vegetables, seafood, meat, etc. in blind boxes according to categories or healthy eating needs, and what to eat at each meal depends on opening blind boxes, which can gain a worry-free and interesting consumption experience.

In the past two years, the blind box products launched by supermarkets have been liked by young consumers. Blind boxes of meat, fruits and vegetables are all popular choices. It is novel and fun to introduce mutton, mixed fruits and fresh vegetables in the form of blind boxes. It can satisfy the curiosity of young consumers through the unknowns and entertainment of lucky boxes, and can also help young people solve the big life problem of "what to eat", saving time and effort.

　

At present, there are two kinds of fresh blind boxes on the market. The first kind is blind boxes with different prices, which contain everything, including chicken, duck, fish and seafood. The price tag is different, but after opening it, it is cheaper than buying it directly, and occasionally you can earn it. The second shows that it is a certain product, and there is a small probability of getting high-end goods, just like winning the lottery.

　

No matter which category it is, the comparison items will have greater preferential strength, which is undoubtedly a great attraction for consumers. Therefore, when asked why they buy suits and blind box products, high cost performance is the first reason why young people choose to buy them.

　

The advantage of high cost performance makes consumers feel like they have found the "treasure" of shopping when buying suits and blind box products. Some consumers even opened Boston lobster in a 10-yuan fresh blind box and spent less money to buy premium products. More and more young people can’t stop it.

　

There are also 40% consumers who think that the suit products are time-saving and labor-saving, and the categories are rich, which can meet diversified needs. Suit products and blind box products can meet the needs of consumers in many aspects at one time, without them having to choose and match among many items.

　

At present, supermarkets provide more innovative services in packaging products and fresh blind boxes. Services such as regular purchase and regular push of different products, no-eat-and-return, and return of quality packages provide convenience for consumers. At the same time, they can also make consumers feel at ease to buy, so that trivial daily necessities consumption can enter a new stage, so that consumers can enjoy rich commodities, avoid unnecessary expenses, and save time, effort, money and worry.

Of course, consumers’ expectations for set products and blind box products don’t stop there. They hope that the quality and preferential strength of blind box products can be by going up one flight of stairs. Nearly 50% of consumers expect businesses to further optimize product mix and preferential policies on the premise of ensuring product quality, bringing them more surprises and benefits.

　

When asked where they got the information about daily necessities sets and blind box products in supermarkets, nearly 60% of consumers said they got it from JD.COM platform, and over 70% of consumers tend to buy daily necessities sets and blind box products in supermarkets in JD.COM.

The essence of consumption is to serve people. This year, the essence of "double 11" is more prominent, and the consumption behavior shows a trend of paying more attention to oneself and "pleasing oneself".

　

More than 40% of consumers pay more attention to their own needs, increase their consumption of body, mouth and hair care products, and pursue all-round care for themselves. Nearly 40% of consumers also hope that the platform can serve themselves, pay attention to the regular purchase activities of the platform, and hope that merchants can distribute supermarket daily necessities according to their habits, saving effort and money.

　

At the same time, 34.99% consumers bought more domestic daily necessities in double 11 this year because of its reliable quality. 34.11% consumers want innovative services and products for daily use products to get rid of their troubles in purchasing. 31.55% consumers are more concerned about the daily necessities service guarantee in supermarkets, such as Jian Zhen of white wine and guaranteed return of snacks.

There are also many interesting phenomena in this year’s double 11. In addition to the appearance of set products and blind box C, some intelligent and novel pet products have become the "good heart" of cute pet owners, and plush toys such as Jellycat, which can provide emotional value, are popular. Wine and foreign wine have also become the must-buy list for many female consumers. Health, self-esteem and no burden have become the new pursuit of most young consumers.

　

As for the protection provided by the platform, you can get compensation if you buy seafood, aquatic products and fruits that are not fresh. Famous liquor also provides Jian Zhen service, and even snacks that don’t taste good and diapers that don’t fit the size can be returned.

　

It can be said that this year’s "double 11" shopping festival is a two-way trip for large consumers and platforms.

　

The consumption concept is "exquisite"　

Consumers hope that the platform will offer more sincere discounts.

　

The consumption concept of "I can buy expensive, but I can’t buy expensive" has become the consensus of more and more young consumers, especially young consumers.

　

In this survey, 45.69% consumers believe that they should pursue a decent and frugal lifestyle, that is, they should adhere to the concept of "the province should spend flowers" and deal with daily consumption with an exquisite "dig" method; There are also 42.70% consumers who think that they should do a good job in consumption management, consume smarter and more seriously, and plant grass carefully; Of course, there are also 34.79% consumers who think that they can spend less, but the quality of consumption cannot be reduced, and the last stubbornness of the "middle class" should be maintained.

　

　

It can be seen that in the current environment, more and more young consumers do not blindly consume, but weigh every expenditure repeatedly. While ensuring the quality of life, they try to avoid unnecessary waste and pursue high cost performance, which has become the summary of this young people’s consumption and life proposition.

　

Various platforms also launched various preferential policies during the "double 11" period, but the dazzling preferential policies continued to be criticized by consumers this year, especially when purchasing daily necessities in supermarkets, and consumers showed obvious aversion to complicated rules.

　

As many as 54.38% people are eager to meet attractive prices and strong promotion efforts when buying these goods. They don’t want to be troubled by various complicated promotion rules, but only want to enjoy the benefits simply and clearly.

　

Some consumers said that the longest road they have traveled is the routine of the platform. In the consumption of daily necessities in supermarkets, the first thing consumers want to avoid is the pit of price fluctuation, the lowest price in the whole network, and the price will be reduced after buying, accounting for 57.07%, followed by various complicated preferential rules, which are complicated and incomprehensible, accounting for 55.93%.

For this reason, consumers hope that they can get their money’s worth while shopping easily. When buying products, they hope that businesses can provide powerful prices and promotions, and once they buy expensive products, they can get corresponding compensation.

　

In the eyes of consumers who placed orders in the first week, 52.14% thought that the prices of daily necessities in supermarkets in JD.COM were cheaper, while Pinduoduo and Taobao/Tmall accounted for 32.43%. It can be seen that in the eyes of consumers, JD.COM has a great cost-effective advantage. Moreover, according to the survey results, 83.53% of consumers in double 11 said they would shop in JD.COM.

　

　

"Emotional Partner" in Supermarket

The magic weapon for young people to "taste the class"

　

In today’s era of diversified consumption, young people are gradually embarking on the road of returning to the consumption concept of "real need". But the "need" here is not only to meet the consumption of Engel coefficient, but to go beyond the simple practicality of goods and pay more attention to the commodity characteristics symbolizing "consumption upgrading".

　

They are willing to give generously for the emotional value contained in the goods. Creative creative toys, exquisitely designed scented candles, interesting creative green plants, various creative blind boxes, toys with novel tastes … The rich and diverse emotional value goods in the supermarket provide more emotional partners for young people.

　

The convenience of online supermarkets makes young people more keen to find emotional value here. After a busy day, they don’t need to go out, just swipe on the shopping page, and they can easily choose the products that can cure themselves.

　

Migrant workers are willing to put creative green plants such as "banana green banana", "dynamic light pineapple" and "pine" on their workstations to add fun to their daily work; Office workers can relax by squeezing toys, and 35.96% of consumers like creative wenchuang toys, and 34.31% of consumers will order a single serving of aromatic essential oil.

　

Brand plush toys such as Jellycat, which have exploded on social networks, have also become the hearts of 26.78% consumers. In JD.COM, the popular models of Jellycat, such as Bartholomew Bear, Bunny Rabbit and Eggplant, are in the forefront of the sales list of plush toys.

Young people’s consumption concept has gradually extended from functional to enjoyment and cure, and they are keen to create a "better self" by buying these seemingly useless goods. These goods are like tools for their self-growth and expression of personality, carrying their pursuit of ideal life and "concoctions" to remove the strong "class flavor".

　

On social platforms, some people sum up the consumption mentality of young people, saying, "I’m willing to buy a thousand dollars." "Within my own financial capacity, it is worthwhile to buy something I like and be happy every time I see it." Some consumers said this.

　

Getting inner satisfaction for pleasure is one of the main reasons why young consumers place orders for "emotional goods", and nearly 40% of consumers spend money to buy emotional value, seek spiritual comfort and release stress and anxiety.

　

In today’s society, the pressure of study, work, marriage and other aspects makes young people need comfort and encouragement more.

For young people, these goods that provide emotional value are a symbol of the quality of life and a manifestation of the pursuit of exquisite life.

　

In terms of personal care, young people also show a positive consumption attitude. 45.36% of consumers’ concerns about the efficacy of personal care products have changed significantly. In the past, the cleaning and moisturizing functions of personal care products may be able to meet their basic needs, but now, they are gradually pursuing special effects such as whitening, anti-aging, oil control and acne removal.

What is reflected behind this is young people’s higher pursuit of their own appearance and health. They hope to maintain their youthful vitality and good image by using these personal care products with special effects. At the same time, 44.03% of consumers are aware that the increase in the demand for individual care products will lead to the increase in the consumption demand for small samples.

　

For example, JD.COM provides a wealth of package products to meet the diverse nursing needs of young people, while the sample package also provides consumers with the opportunity to try new products, which is both convenient and affordable.

　

In the eyes of young consumers, whether paying for emotional value or upgrading the demand for personal care products is an investment in their emotions, a reward for their hard work and hard life, and making their lives better.

　

"double 11" shopping activity is like a grand festival in young people’s hearts, full of expectations and surprises, and every big promotion is like a shopping spree. But for young people, shopping is not limited to the promotion period, it has become an indispensable part of daily life.

　

We hope that we can observe young consumers’ consumption decisions, shopping habits, consumption experiences and so on, and listen to every voice in the ever-changing consumption trend. These voices may be young people’s persistent pursuit of quality life, or their constant exploration of self-worth, and all these are reflected in their consumption behavior.

　

Data News Editor: Chen Hualuo

New Media Design: Miao Qihui

Proofreading: Fu Chuncheng

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

The best commemoration of the May 4th Movement by the majority of young people is that under the leadership of the Party, they are brave enough to be pioneers, pioneers and devotees in the forefront of the times. With persistent beliefs, excellent moral character, rich knowledge and excellent skills, they, together with the people of all ethnic groups in the country, shoulder the historical responsibility and let the May 4th spirit radiate more dazzling light of the times.

— — On May 4, 2014, a speech at the Peking University Teacher-Student Symposium.

The dream is ahead and the road is at your feet. The winner is strong, and the self-improvement wins. To achieve our development goals, we need the unremitting efforts of the vast number of young people.

— — On May 4, 2013, I spoke with outstanding youth representatives from all walks of life.

Only by working with the people can youth be bright; March forward with the people, and youth can be high; Dream with the people, and youth can have no regrets.

— — On July 24, 2015, a congratulatory letter was sent to the 12th National Committee of the All-China Youth Federation and the 26th National Federation of Students.

Young friends, people are only young once in their lives. Now, youth is used to struggle; In the future, youth will be used for memories.

— — On May 4, 2013, I spoke with outstanding youth representatives from all walks of life.

　

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　The "May 5 th Shopping Festival" brings popularity to various business districts in Shanghai. Our reporter Ren Peng photo

　　During the May Day holiday, Ms. Zhang, who lives in Shanghai, chose the latter between "outing" and "shopping". A week ago, she received a lot of discount coupons on her mobile phone. On May 1, Ms. Zhang went straight to an international brand flagship store in Huaihai Middle Road and bought clothes for her family with a total price of 3,000 yuan. Through the full discount coupons in the mall, she only had to pay 2,500 yuan. Ms. Zhang was very satisfied with the pleasure of eating and getting benefits. Her husband who accompanied her shopping used his spare time to order two sets of long-awaited excellent courses of Chinese medicine and Chinese studies on the mobile phone "Himalayan" App, all of which were 55% off.

　　Two seemingly completely different fields of shopping actually belong to the same activity — — "may 5 th shopping festival" On the eve of May 1 this year, Shanghai creatively launched this brand-new large-scale consumption festival, from rice, oil and salt to new cars, from food and beverage to spiritual food, with the extensive participation of major e-commerce platforms, physical business circles, brand enterprises and terminal products, spanning the whole second quarter.

　　On the evening of May 4th, just four minutes after the official launch of the "May 5th Shopping Festival" at the Shanghai International Conference Center on the Huangpu River, the real-time amount of consumption payment in Shanghai has exceeded 100 million yuan, which attracted cheers from the followers in front of the screen. In less than a day, at 14 o’clock on the 5 th, the consumption amount exceeded 10 billion yuan.

　　1. Take advantage of the trend to help the online new economy

　　Li Qiang, secretary of the Shanghai Municipal Party Committee, made a suggestion when he visited the consumer Internet enterprises in Shanghai during the epidemic. Take advantage of the advantages of online economy, home-to-home economy and non-contact economy to "maintain the new online consumption enthusiasm and maximize the recovery and release of pent-up consumer demand" when offline consumption is temporarily weak.

　　In the first quarter of this year, Shanghai’s online shopping transaction volume of commodities increased by 19.1% against the trend, and the transaction volume reached 134.3 billion yuan, which contributed to the new online economy.

　　Not long ago, the "Shanghai Action Plan for Promoting the Development of Online New Economy (2020-2022)" proposed that by the end of 2022, Shanghai should be built into a highland with international influence and leading online new economy development in China. Among them, fresh e-commerce retail, "contactless" distribution and online entertainment are listed as key development areas.

　　Shanghai enterprises in these fields have made eye-catching performances in this "Five-Year Shopping Festival". During the shopping festival, the online discount for Ding Dong’s shopping exceeded 200 million yuan, and the sales in the first four days alone exceeded 120 million yuan. "During the epidemic period, the number of effective users of Ding-Dong buying vegetables increased sharply from more than 3 million to more than 6 million, ‘ May 5th Shopping Festival ’ Bring opportunities to enterprises again. " Liang Changlin, founder and CEO of Ding Dong Shopping, said.

　　JD.COM Home, a subsidiary of Dada Group, is one of the largest local real-time retail platforms in China. Relying on Dada Express Delivery and retail partners, it provides consumers with supermarket convenience, one-hour delivery of fresh fruits and vegetables, medicine and health products. During this shopping festival, Dada innovated and upgraded its service model, combining "one-hour home delivery" with the hottest "live e-commerce" at present, and realized a complete instant shopping experience of online viewing, online ordering and one-hour receipt.

　　2. Online and offline promote new shopping formats

　　The deep integration of online and offline, the new things in the "May 5 th Shopping Festival" make the shopping experience of Shanghai people different.

　　In the early morning of May 1st, there was a long queue at every entrance of New World City in the core business district of Nanjing Road, which added a "hot" popularity to the pedestrian street recently. On this day, 10,000 "300-400 Cash Deduction" coupons issued by Pinduoduo for the first time were snapped up within 30 minutes. Driven by the "55% discount" superimposed coupons, as of 3 pm that day, the sales of New World City increased by more than 500% compared with the previous day. As the largest Internet enterprise in Shanghai, Pinduoduo has put forward the goal of "two 5 billion", that is, directly driving offline consumption to exceed 5 billion yuan, and driving online sales of consumer goods in Shanghai to exceed 5 billion yuan.

　　At the same time, Shanghai Bailian Group issued 1.2 billion yuan of "Bailian coupons" through Alipay, which can be superimposed with discount coupons in shopping malls. Users can receive this targeted discount on Alipay by visiting the shopping center around Bailian for 3 to 5 kilometers. As of May 3, Bailian Group achieved a global turnover of 1.92 billion yuan, including online I Bailian turnover of 290 million yuan, offline supermarket turnover of 610 million yuan and department store entity turnover of 920 million yuan.

　　There are more people shopping in the mall, the wallets of merchants are thicker, and the fireworks of restaurants in the business district are back.

　　"Online accurate coupon issuance+offline consumption" has transformed and upgraded digital business districts, commercial streets and shopping malls, marking the birth of a new digital shopping model. "This time ‘ May 5th Shopping Festival ’ Online traffic feeds back the real economy and drives consumers to spend offline, which is an important way to play. " Huayuan, director of the Shanghai Municipal Commission of Commerce, introduced.

　　3. Take the lead in warming up to create a source of consumption

　　On the evening of May 4th, the "May 5th Shopping Festival" was held at the same time, and there was a global promotion conference of Shanghai as an international consumer city. The main leaders of Shanghai watched the promotion film "Love Shanghai and Love Shopping" with representatives from L ‘Oreal, Tesla, Pinduoduo, Tencent, JD.COM and many other enterprises to experience the vitality and charm of Shanghai as an international consumer city.

　　In April, the first Tesla center in Shanghai, which integrates sales and after-sales, opened in Wujiaochang business district. During the trial operation, the sales volume has been among the best in Tesla sales points in the city. In recent years, various concept stores, flagship stores and fusion stores have concentrated on "outbreak" in Shanghai. Taking the "first store" economy as an example, in 2019, more than 1,000 brand first stores landed in Shanghai. Liu Gongrun, a researcher at China Europe International Business School, believes that Shanghai is a global market with Shanghai-style genes, and the Shanghai business circle is also a gathering place for international brands. The level of international shopping directly affects the prosperity index of Shanghai’s consumer economy. A large number of first stores have effectively promoted comprehensive innovations in consumer formats, modes and technologies, which will help Shanghai’s businesses to run from side to side.

　　An Gong, Chairman and CEO of L ‘Oré al Group, bluntly said that consumption in Shanghai and China is rebounding, and the "May 5th Shopping Festival" is a strategic innovation to promote economic recovery. It is understood that during the shopping festival, L ‘Oré al will create a "new season" in China. In addition to releasing more than 100 new products, its first trendy concept store in maybelline new york and its first perfume theme flagship store in YSL Saint Laurent Beauty China will all open in Shanghai in the near future.

　　In order to contribute to the recovery of the real economy, Fengxian District launched the cross-border purchase activity of "Meigu Meibu", giving full play to the industrial advantages of Oriental Meigu, gathering global cosmetics, food and health products and brands, and inviting the top ten new products to launch in the world. It is estimated that during the "May 5 th Shopping Festival", it will create tens of millions of traffic effects and hundreds of millions of sales results.

　　At the moment when the COVID-19 epidemic is raging around the world, it is particularly valuable for China and even the global economy to effectively stimulate consumption and boost confidence. Zhang Yong, a researcher at the Shanghai Free Trade Zone Research Institute of Fudan University, believes that Shanghai itself has a very strong consumer potential, and they are also international-oriented. This time, the "Fifth Five-Year Shopping Festival" is actually a "confidence festival". It is very smart for Shanghai to take shopping as a node to start the economy. It can drive the overall situation and restore people’s confidence in the overall economy.

　　District Chief Live Broadcasting with Goods, Satellite TV Global Live Broadcasting, Time-honored National Fashion Design, "Ear" Economy, the First Nightlife Festival … … Around the "May 5th Shopping Festival", new phenomena and new things emerge one after another. From the government, businessmen to citizens, they are exerting their wisdom and creating a better future for this city and country with hard-working hands and innovative courage.

　　 (Reporter Ren Peng, Cao Jijun, Yan Weiqi)

Film luxury lineup

Hideaki Ito’s Hand-painted Illustration of "Variation"　

　 　 1905 movie network news This year, one of the most anticipated local sci-fi works is to expose the director’s hand-drawn illustrations, and the protagonist’s "mutation" process played by Hideaki Ito is presented to the audience for the first time.

　

　 　 "Alien Mars" was directed by takashi miike, who once directed it, and was co-performed by big coffee actors such as Hideaki Ito, Wu Jingxiao, Yamashita Tomohisa, Takayuki Yamada, Oguri Shun and Rinko Kikuchi. The film is based on the original work of your family and the cartoon drawn by Orange Xianyi. It tells the story that in order to make Mars more livable, humans put algae used to improve the environment and cockroaches with strong adaptability on Mars. But I didn’t expect these creatures to have wisdom and fight back against human beings.

　

　 　 The hand-drawn illustration of Xiang Ma Hongchong in this exposure shows how the protagonist Koji Komachi played by Hideaki Ito "mutated". According to Dr. Bendohiro’s "BAGUZU Operation" played by Oguri Shun, the DNA arrangement of insects was injected into the cells in the body, thus gaining insect ability. After the transformation, the BAGUZU2 flight attendant can face the challenges of "heterogeneous". In the film, the confrontation between "different species" and actors is shown by CG effect, and actors need to challenge many different action scenes when shooting, so the assistance of director illustrations is particularly important.

　

　 　 It is reported that "Mars Alien" is still undergoing post-CG special effects processing, and it is expected that the whole film will be completed by the end of February. The film is scheduled to be released in Japan on April 29th.

2019PYIFF Crouching Tiger Unit "The Story of a Boatman" Conference Director Odagiri Joe

1905 movie network news On October 14th, the third Pingyao Film Exhibition entered the fifth day, and Japanese filmmaker Odagiri Joe appeared in the Crouching Tiger unit with the latest director’s works, which set off a "Odagiri Joe craze" in Pingyao. Some Silence, Solay, the debut of director Xu Xiangyun, Best Director by Shanxi director Zhang Xian, Capricorn and Circus Tent were also premiered. The excellent films shown in each unit also continue to ignite the enthusiasm of fans. After the premiere of each film, audiences can stay in the public area of Pingyao Film Palace to discuss their own viewing experience.

On the same day, the famous Brazilian director Kleber Jr.MendozaHold a master class with the theme of "Gazing at Brazil" to talk about the relationship between his film creation and the real Brazilian society; The educational module "Pingyao Corner" of Pingyao Film Festival entered the "vancouver film school Day", and the teachers and students of the school had a lively exchange and sharing with the audience.

2019PYIFF Kleber Mendoza: Gazing at Brazil

Odagiri Joe detonated Pingyao with a new film.

On October 14th, Odagiri Joe, a popular Japanese actor, wrote and directed a new film, The Story of a Boatman, which premiered in China at Pingyao Film Festival. Odagiri Joe attended the "Daily Red Carpet", the press conference and the audience meeting after the film was shown, which extended the "Odagiri Joe fever" from afternoon to late at night. The Story of a Boatman, directed by Du Kefeng, tells the story of a boatman’s life changing day by day, and was shortlisted for the Venice Day unit of the 76th Venice International Film Festival.

Earlier, some Japanese media reported that Odagiri Joe was ill. Odagiri Joe responded to this at Pingyao International Film Festival: "It is true that I had some problems during the initial examination, but then I had a more precise examination, and there was no problem with my body." He admits that because of this, he began to sort out his life path, acting career trajectory and thinking about the future creative direction, which prompted him to finish the works he longed to express more urgently.

At the press conference, Odagiri Joe answered questions about actors and scene selection in the film, and shared his experience of getting acquainted with photographer Du Kefeng. "I chose a non-native photographer because I wanted to explore different aesthetic feelings and landscapes from a fresh perspective.

Japanese filmmaker Odagiri Joe started his acting career in 2000, and starred in Kiyoshi Kurosawa’s works which were shortlisted for the Cannes International Film Festival in 2003. He has cooperated with many directors including Seijun Suzuki, Katsuhiro Otomo, Yu Liwei, Tian Zhuangzhuang and Lou Ye.

Master class of Kleber Mendoza begins.

On the afternoon of 14th, the famous Brazilian director Kleber Mendoza held a master class at Pingyao International Film Festival, telling how he gazed at the most authentic land of Brazil through the lens.

Kleber Mendoza shared his works and the opening paragraphs of his new works with the audience at the master class. The fragments show the real scenes of the blocks where he once lived. "I live in Brazil, which is a very beautiful and sometimes ugly country. There is tension, passion, violence and bloodshed in the historical background, which are the sources of creation," he said. Mendoza also pointed out that indescribable tension may be the characteristic of Brazil’s current society. He showed real neighborhoods in the film, just to discuss the tension between public space and private space. "The internal motivation in my three films is constantly upgrading, and it is closely connected with social networks and media. The film doesn’t want to just show violence, but also show compassion for the neighborhood. "

Kleber Mendoza

Kleber Mendoza was born as a film critic and film curator. His first feature film, The Sound between Houses, was selected for more than 100 film festivals around the world and won 32 awards in one fell swoop. The second feature film "Aquarius" was shortlisted in the main competition unit of Cannes Film Festival, and was listed as the best film by well-known media such as French Film Handbook and The New York Times Variety. This year, his latest work "Baclau" was once again shortlisted for the main competition unit of the 72nd Cannes Film Festival. Marco Muller, the host of this master class and artistic director of Pingyao International Film Festival, commented that Kleber Mendoza is "the most important Brazilian director since the birth of the new Brazilian film, and his feature film shows more realism than the documentary." Years of experience as a film critic has also given Mendoza more film training than ordinary people. "During this period, I watched a lot of movies that I wouldn’t normally go to, which has many benefits, just like discovering a new world, and it has actually become a personal exercise and a game," he said.

Some Silence and Solay are shown in Pingyao.

As a short-listed film of Crouching Tiger, the Czech film Some Silence directed by michal Hognell premiered in China at Pingyao Film Festival today. The film takes the real events of the "Twelve Tribes" cult that manipulated children as the prototype of the story. The director took three years from paying attention to relevant reports to investigation and then shooting. Finally, he "decided not to directly present the original appearance of the members of the cult tribe, but to build a community of them, taking the family as the entrance to reflect the events behind them." The scenery, colors and shooting methods of the film are quite unique. The director said at the press conference of Pingyao International Film Festival, "I hope to use a long-term perspective to show the time and space background of the characters and keep a certain distance from them, which is more conducive to reflecting the environment of the characters and rendering the emotions of the film." Through the contrast of sound effects and tones, this film has formed its own voice vocabulary. "Although it is called" Some Silence ",it should not be silent, especially when it comes to morality and ethics." Michal Hognell stressed.

"Some Silence" Director michal Hognell

The film Solay, the "Best Film Festival" unit, also premiered on the 14th, which was shortlisted for the Horizon Unit of the 76th Venice Film Festival and the Toronto International Film Festival. After the movie, several viewers praised it as their favorite work in recent days. The soundtrack in the film only appears at the beginning and end of the film and in a dance scene. For such a restrained setting, director Carlo Siloni has his own considerations: "The song at the beginning and end of the film is what I often listen to when writing a script. I didn’t want to add any soundtrack to the original film, but I think the feeling of this song is very good with the temperament of the story, so I used it in the film." Some viewers asked whether the director showed the intention of caring for young people on the edge in the film. Carlo Siloni responded: "I don’t have the energy to care for so many young people. I just want to care for these two characters. Most movies have a literary interpretation of loneliness, and I want to show the concreteness of loneliness in real life."

Carlo Siloni, director of Soleil, and Marco Muller, artistic director of the film festival.

Excellent Chinese works continue to ignite the enthusiasm of fans.

The unit film "Nineteen Years of Chasing the Murder", produced by Seimi Zhang and directed by Xu Xiangyun, tells the story that police officer Liu Yibo and the family of the deceased spent 19 years solving a serial murder case. Xu Xiangyun had previously written many scripts about crimes for the online drama Forensic Qin Ming and Ten Deaths. When he mentioned this creative opportunity, he said at the press conference of Pingyao International Film Festival: "I have been exposed to many case files when writing online dramas before, and I also learned about the stories and lives of some low-level policemen. This time I just want to show them as a group. I have always wanted to explore the relationship between works of art and real life. Based on my own ideas and my own experience in writing crime films, the two are combined and this work is made. "

Coming to Pingyao with the director’s debut, Xu Xiangyun felt it was a wonderful experience. "The atmosphere here is too relaxed. I come to the Film Palace to watch movies every day, and I have saved a bunch of tickets in my hand, almost forgetting that I brought the film to the exhibition. It is really very happy to watch movies with you every day." In addition, Xu Xiangyun also revealed that "Nineteen Years of Chasing the Murder" will land in domestic cinemas on November 22.

The main creation of "Nineteen Years of Chasing Murder"

On 14th, the unit film "Best Director from Shanxi" also made its world premiere. Director Zhang Xian and other creative directors attended and met after the screening. Some viewers commented on the film style as follows: "At first, it was thought to be a life film, then it developed into a comedy film, and finally it was found to be absurd." Zhang Xian responded by saying, "When filming, the story is absurd and extreme, and finally returns to the realistic color picture, in order to tell everyone that many things can be communicated with parents, rather than an absurd endless loop." Most of the film stars are non-professional actors. For example, the parents in the film are the neighbors of the director. When they act for the first time, they leave a vivid and vivid impression on the audience.

The best director crew

In addition, the educational module "One Corner of Pingyao" of Pingyao Film Festival entered "Shanghai vancouver film school Day" on the same day, and Alexander Kubak clichy, together with project representatives such as Fang Jiaqi, Liu Zheng, Zhao Tianyun and Zheng Changzhen, exchanged topics such as "Student Film Shooting from an International Perspective". Jiang Weimin, Executive Dean of Shanghai vancouver film school, specially attended the exchange activities and introduced the training mode and achievements of the school for film majors.

　　BEIJING, Beijing, October 25 (Wei Xianghui) In life, people who are born with "explosive heads" can easily attract people’s attention. In fact, this may be a genetic disease related to genes, which is medically called puffiness syndrome, and is also vividly called "difficult to comb hair syndrome". Doctors said that in general, such diseases have little impact on patients’ health, but they look different from ordinary people in appearance, and the lives of some patients may be troubled.

　　Girls don’t want to go to school because they are born with "explosive heads"

　　Recently, a 6-year-old girl from Cao County, Heze City, Shandong Province, was unwilling to go to school because she was teased by her classmates because of her natural hair and explosive hairstyle.

　　The girl’s mother, Ms. Cheng, told Zhongxin. com that her and her husband’s hair was normal, and the girl’s brother didn’t have any hair, but only the girl’s grandfather’s hair was slightly curly at home. When her daughter was over 1 year old, Ms. Cheng was worried about her health problems and took her to the hospital for examination. The doctor said that the girl’s physical examination index is normal, and her unkempt hair may be inherited from the next generation.

　　Some netizens said that the girl’s hair is unkempt, which is similar to the hairstyle of the late scientist Albert Einstein. The girl may have a rare "puffy hair syndrome".

　　For "Puffy syndrome", Ms. Cheng has never heard of this concept from a doctor. Zhangfan, director of the beijing jishuitan hospital Hair Research Center, told Zhongxin. com that from the video, girls’ hair has the typical appearance characteristics of "Puffy Hair Syndrome", but genetic testing is still needed to confirm the diagnosis.

　　The actual patient is higher than the confirmed record.

　　Zhangfan introduced that Puffy Syndrome is an autosomal dominant genetic disease. From the appearance characteristics, the hair is dry and curly, and it is difficult to comb. "Puffy hair syndrome" is usually found in early childhood. The patient’s hair does not grow downward, but grows in many directions from the scalp.

　　It is found that there are three genes that may be closely related to the disease: PADI3, TGM3 and TCHH. These three genes are all related to hair: PADI3 is found to be mainly expressed in hair follicles, and the enzyme produced can modify hair shafts; TGM3 is a transglutaminase, which can act on hair protein. TCHH plays a role in the inner root sheath of hair follicle together with PADI3.

　　According to Xinhua News Agency, Washington post quoted the National Institutes of Health as saying that Puffy Hair Syndrome is a rare hair gene mutation disease. Usually, the symptoms of patients are obvious between 3 months and 12 years old, and the patients’ hair is curly, dry and light in color, which makes it impossible to comb. Einstein is believed to be a patient with herpes simplex syndrome. At this stage, there are only 100 such cases in the United States.

　　Zhangfan said that although there are few recorded confirmed cases, once the "Puffy Syndrome" has symptoms, it may be passed on to the next generation, so the actual number of patients may exceed the number of confirmed cases.

　　Proper nursing can improve hair quality.

　　At present, Ms. Cheng’s daughter is still not sure that she has "Puffy Syndrome", but she told Zhongxin.com that her child was also troubled by hairstyle problems at school: "My daughter is in the first grade this year, and her classmates laughed at her. When she came back, she asked me, ‘ Mom, why did you give me such hair? I’m not going to school. ’”

　　Some netizens encouraged the little girl in the comment area and praised her unique hairstyle. Even, some netizens shared their similar experiences. "I am this kind of hair. I have been laughed at since I was a child, and I can understand her feelings. Although adults also feel good-looking, I still have to understand the feelings of children and find ways to help them solve problems."

　　"Generally speaking, ‘ Puffy syndrome ’ It will not affect your health. " Zhangfan said that because people’s nerves and skin system organs originated from the same germ layer, hair diseases may be complicated with other developmental abnormalities. For example, with ectodermal dysplasia, patients will not only show hair problems, but also may have mental retardation. She said that if the patient’s other development is normal, it may be just an abnormality of hair keratin.

　　She suggested that if someone is troubled in life, they can do basic care for their hair, such as proper use of hair mask and essential oil, so as to supplement structural protein and improve hair quality. (End)

　　On January 2nd, BMW Group officially announced that the new BMW 5 Series long wheelbase version was off the assembly line at the Dadong factory of BMW Shenyang production base. The new car will be launched at the end of January 2024.

　　Domestic long-axis 5-series fuel vehicles will provide six models, namely, 525Li luxury suit, 525Li M sports suit, 530Li leading luxury suit, 530Li leading M sports suit, 530Li exclusive luxury suit and 530Li exclusive M sports suit. Among them, 525Li is equipped with a 2.0T low-power engine with a maximum power of 190 HP; The 530Li is equipped with a 2.0T high-power engine with a maximum power of 258 HP.

　　Domestic long-axis i5 will launch four models, namely, i5 eDrive35L luxury suit, i5 eDrive35L M sports suit, i5 eDrive35L exclusive luxury suit and i5 eDrive35L exclusive M sports suit. The new car will be equipped with a rear single motor with a maximum power of 250kW(340 HP) and a battery life of 567km under CLTC conditions.

　　The imported standard axis version will launch two models, namely the 525i M sports suit and the i5 M60 xDrive, in which the 525i is expected to be equipped with a 2.0T low-power engine with a maximum power of 190 HP; On the other hand, the i5 M60 xDrive will adopt a dual-motor four-wheel drive system, with a conventional power of 380kW(517 HP) and a maximum torque of 795 Nm. After starting the Sport Boost/Launch Control mode, it can be raised to 442kW(601 HP) and 820 Nm respectively, with an acceleration time of 3.8 seconds at 0-100km/h and a maximum cruising range of 570km under CLTC conditions.

　　The new BMW 5 Series adopts a tougher body design, and the front of the car has a circular grille and a brand-new "angel eye headlight", and the lighting effect of the front of the car will be highly recognizable. The domestic long-wheelbase version looks very slender, and the classic Hough corner is integrated with the chrome-plated decoration of C-pillar, and the luminous 5-character logo is also integrated in the decoration. The length, width and height of the new car are 5175/1900/1520mm and the wheelbase is 3105 mm. The design of the rear of the car is much simpler than that of the front of the car, the light group is more slender, and chrome decoration is added in the rear enclosure to enhance the sense of movement.

　　The new car adopts the latest family-style design. The center console is equipped with a Dalian screen with a 12.3-inch LCD instrument and a 14.9-inch central control screen. The thick flat-bottomed steering wheel has a good grip, and the crystal interior components make the car more exquisite. The rear row of the 5-series long-wheelbase model continues the luxury of the 7-series, such as a 32:9 BMW floating screen, which supports real-time interconnection. In addition, it has also connected to the iQiyi platform and introduced the Huawei application market. (Source: BMW)

1. How do Xi ‘an insured persons handle medical treatment in different places during downtime?

A: During the downtime, the business of filing medical treatment in different places is suspended, and it can be filed after the new platform is put into operation.

Second, how do Xi’ an insured persons who have not gone through medical treatment in different places due to downtime seek medical treatment?

A: You can pay the medical expenses in advance, and then go back to the insurance agency for sporadic reimbursement after the new platform is put into operation.

3. What should I do if the insured persons in Xi ‘an who have gone through medical treatment in different places can’t settle their accounts due to downtime when they leave the hospital?

A: There are two ways to handle it: First, you can go through the discharge formalities first, and after the new platform is put into operation, you can go to the medical institution for medical insurance settlement; Second, the medical expenses can be paid in advance, and will be reimbursed sporadically by the medical insurance agency in the insured area after the new platform is put into operation.

Four, during the downtime, other provinces and cities have handled the medical record in different places and are hospitalized in Xi ‘an?

A: If you are admitted to the hospital during the downtime, the hospital will go through the online registration procedures after the new platform is put into operation; During the downtime, I was discharged from the hospital, and I will not go through the discharge settlement formalities for the time being. After the new platform is put into operation, the hospital will make up the medical insurance settlement. If the settlement cannot be directly made online, the medical expenses can also be paid in advance, and then the relevant materials can be returned to the medical insurance agency in the insured area for sporadic reimbursement.

5. After the municipal medical insurance card was stopped, where did the balance go? What should we do?

A: From 24: 00 on March 11th, Xi ‘an Medical Insurance Card ceased to be used, and the original account balance remained unchanged. After the new platform is put into operation, the insured can go to the designated medical institutions for medical treatment, drug purchase and settlement with any one of medical insurance electronic certificate, social security card and resident ID card.

Six, after the death of the insured, the medical insurance card balance?

A: After the national medical insurance information platform is launched, it will no longer support the use of Xi ‘an medical insurance card. For the problem of the balance of the medical insurance card of the deceased person, after the new information platform is launched, all insured units will be notified to handle the personal account cancellation business. Specific handling matters will be notified separately.

7. Does the social security card need to be replaced after the medical insurance for provincial civil servants is transferred to Xi ‘an? Has the balance in the original card changed?

A: After the medical insurance for provincial civil servants is transferred to Xi ‘an for management, the original social security card does not need to be replaced and can continue to be used normally. The personal account balance will not change, and the personal account balance and monthly fund transfer will continue to be used normally in the original account.

8. After the medical insurance for provincial civil servants is transferred to Xi ‘an for management, are there any other payment methods besides social security cards?

Answer: In addition to the social security card, the insured employees can also go to the designated medical institutions for medical treatment, drug purchase and settlement with any medium in the medical insurance electronic certificate and resident ID card, and they can use the original account and funds of the medical insurance card normally.

Nine, apply for medical insurance electronic certificate, suggesting that multiple insured information cannot be used, can you merge multiple insured information?

A: Many pieces of insurance information are due to historical reasons such as inaccurate reporting of personal information before insurance, and the same person has repeated insurance in Xi ‘an, so it is temporarily impossible to merge. At present, individuals in this situation can’t use the medical insurance electronic certificate, but can only use the entity social security card (the social security card needs to go to the social security department to bind the current effective medical insurance number) for medical treatment and drug purchase. After the new platform is launched, the problem of multiple insured information will be solved.

10. What should I do if the pharmacy buys medicine and shows that the resettlement personnel in different places are not allowed to pay out of the clinic?

A: The personnel should be overseas personnel. At present, outpatient and inpatient services for medical treatment in different places have been carried out throughout the country, and overseas personnel can pay for their personal accounts through social security cards in places where medical treatment is filed in different places, so the annual personal account return service for overseas personnel is no longer carried out. During the reporting period of the "Four Risks" payment base in 2021, all units have been notified to handle the cancellation of overseas status. If the company has not cancelled, it will be cancelled automatically after the data is migrated to the new platform.

XI. When can I apply for medical retirement after the retirement formalities have been approved?

A: Due to the launch of the new system and the epidemic situation, the on-the-job medical insurance transfer to retirement business in 2021 has not been concentrated yet. Retirees now continue to pay employee medical insurance as on-the-job. After the new system is launched, all insured units will be notified to handle on-the-job retirement business.

1905 movie network news In 2018, the National Day movie was held in Beijing and Shanghai on September 15th, and the Beijing Thousand Mothers Movie Theater was held on the same day and simultaneously with the Shanghai Thousand Mothers Movie Theater of Shanghai Women’s Federation. The mothers of the two cities gathered together, and the whole process of watching the movie was moved to tears many times. At the end of the movie, the audience stood up and applauded, and the huge scene was spectacular. Yao Chen appeared in Beijing market, and Ma Yili, as a representative of Shanghai Women’s Federation, also visited Shanghai market to communicate with the audience in the two places at zero distance, and jointly made a call for maternal love. As a "maternal love" film, "Finding You" profoundly reflects the living conditions of contemporary mothers and conveys the tenacious and powerful maternal love. When talking about the shaping of the role, Yao Chen said frankly: "In a special situation, it is an extreme state." Ma Yili described it as "truthful presentation". With the performance of "the queen of the film", the two women portrayed the image of mothers with different circumstances but the same maternal love. After the screening, many mothers’ audience’s emotional resonance was deeply mobilized by the film, and tears spilled on the spot. In the interactive question-and-answer session with the audience, the working mothers who take care of their career and family in practice were screened through layers of questions. They shared their maternal love stories on the spot and pushed the activity atmosphere to a climax.

The film "Finding You" has received rave reviews all the way since the activity of "Ten thousand women in the country watch movies in advance", and its word-of-mouth has continued to soar. During the screening of Shanghai Film Festival this year, the film won a high score of Douban 8.0. As the opening film of Changchun Film Festival and Shanyi Film Exhibition, "Finding You" also won unanimous praise from both inside and outside the industry. The film side launched the slogan of "All Women Showing" for the first Chinese film, and announced that it would hold a special show for women in 86 cities across the country from September 15th to 16th, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and Wuhan. The audience was full of expectations, which triggered a hot discussion on the topic of maternal love.

Yao Chen Ma Yili Deduces Motherhood Instinct, Two Cities Play call Child Video Confessions Motherhood Moves Thousands of Mothers with Tears in Laughter.

The film "Finding You" presents the living status of contemporary mothers with real and natural lens language, and the disappearance of a child leads to the living situation of mothers with different identities and the same maternal strength in the face of children. In the film, Li Jie, the working mother played by Yao Chen, is caught in the dilemma of family and career, and she cares about one thing and loses another; Sun Fang, the simple mother played by Ma Yili, was hit hard by life and fate and struggled. After the screening, the film asked the audience to stand up, and through layers of questions, screened the audience who left the station to the end. These working mothers who took care of their career and family in reality shared their mental journey of being a mother with you on the spot, and it was even difficult to hide their tears with excitement, which pushed the atmosphere to a climax.

The film assembled the powerful lineup of Yao Chen and Ma Yili, and created a authentic and credible image of contemporary mothers through the double-actress performance of Yao Chen and Ma Yili. Yao Chen, a thousand mothers at the Beijing cinema, talked about her mother’s identity on the spot and felt: "Because of filming, I will feel guilty and miss my children." The Shanghai Women’s Federation’s movie theater also showed a touching video of children confessing their mothers. After hearing the children say "Mom, I love you", many mothers in the audience laughed with tears. Ma Yili, who is also a mother in life, said frankly: "I was so confident that I didn’t miss the most important day of my children’s growth, but I was’ exposed’ by my children."

Truthfully presenting the mother’s living conditions, igniting the expectation that the "shadow" acting skills of the two actresses will continue to lead the word of mouth.

The movie "Finding You" tells the story of the pursuit and redemption between two mothers with different identities. Sun Fang, the simple mother played by Ma Yili, suffered from the heavy pressure of life and "stole" the child of Li Jie, the working mother played by Yao Chen. After 48 hours of searching for a child, Sun Fang fled desperately, and Li Jie’s pursuit was unforgettable. She used "a special situation, a very extreme state" to describe this role-building, and frankly said on the spot: "Li Jie’s emotional expression is partly borrowed from her own life." Ma Yili challenged the long hair style of "9 hours to send and receive hair, and you can’t wash your hair for seven days during the filming process", and created a simple mother who was caught in the torrent of society but loved her son deeply. She also said at the scene: "Because people like Sun Fang usually have no chance to get close to her, and there is no way to go deep into her heart to see the story behind her, so they have to present it truthfully." As a masterpiece of word-of-mouth with a tense and smooth narrative and a clear main line of conflict, the film Finding You not only makes people feel shocked by the unrelenting maternal love, but also deeply resonates with this maternal power derived from instinct.

In June this year, the film "Finding You" won a rare high score of Douban 8.0 during the screening of Shanghai Film Festival, and the "Ten thousand women in the country watch movies in advance" activity was also well received all the way. With its excellent quality, the film became the opening film of Changchun Film Festival and Shanyi Film Exhibition, winning the collective praise of the media and audience. The film side launched the slogan of "All Women Show" for the first Chinese film, and announced that it would hold a special show for women in 86 cities across the country from September 15 to 16, which made the expectation index of the film continue to soar.

It is reported that directed by Lv Le, screenwriter adapted by Qin Haiyan, starring Yao Chen and Ma Yili, and starring Yuan Wenkang and Wu Haochen, a special screening for women will be held from September 15th to 16th, and will be shown nationwide in the National Day file.