Fan Zhu said:Want to buy the best things with the least money? This is a paradox.( ? ° ? ? ? °).

　　(Produced by the business model, please indicate the reprint)

　　Just after the New Year, Burberry got into a lawsuit.(? ? ? ? )?, "charges" isPlayed "price fraud" at the outlet store.」American consumers were outraged and collectively sued them. Although Burberry Group still refuses to comment on this matter, the masses have put this disgraceful note on a small notebook, and the adverse impact on the brand image can be imagined._(┐「ε:)_.

　　

　　But looking at the essence through the phenomenon, "price fraud" reflects the unpleasant shopping experience that outlets bring to consumers. You want to buy discounted luxury goods, and the full (virtual) foot (honor) feeling (heart) brought by luxury goods is also greatly reduced.┑(￣Д ￣)┍.

　　No business is not sharp (treacherous)→_→. As consumers, we must know ourselves and ourselves, so that we can be invincible. Let’s follow Fan Zhu to uncover the true face of Outlets ~

　　{Sweet (dirty) honey (dirty) trapped in (yin) trap (plot)}

　　Most fans’ understanding of OUTLETS is probably a discount shop for luxury brands that are out of season, out of code, defective and other direct selling goods. Therefore, when you see a product that is still relatively heart-warming, and the price is much more favorable than the regular-priced product, you will definitely be decisive. In fact, in Outlets, the insideTrickyThere are many.

　　A. Price fraud/inducement: Don’t trust the so-called "suggested retail price"

　　Burberry, this lawsuit was planted in"price fraud"Go.

　　followRaise the original price of goodsThis kind of direct fraud is different,"Price fraud" plays a concept stealing similar to a word game. Stick a label on the goods."Manufacturer’s suggested retail price"(manufacturer’s suggested retail prices (MSRP)), and the actual sales price of the store "our price"（Our Price）In contrast, it inspires customers to "offer so many discounts, and the monkey will compete with the thunder"Pie picking psychology, to achieve the effect of buy buy to buy? _? .

　　

　　The truth is that the so-called "MSRP" simply does not exist.Customers are just blinded by a "fantasy" preferential price difference. These goods have never been sold at a higher price. What about the discount?

　　

　　△ Fan friends should keep their eyes open when buying goods in Ole, and see MSRP must have a long snack ~

　　This trick is not uncommon in outlet stores of major brands, especially luxury and high-end brands.Michael KorsonceBecause of price fraudAt last, "MSRP" was replaced by "VALUE". Ralph Lauren, Kate Spade, Gap, etc. have also encountered such lawsuits.

　　

　　Although millions are only nine Niu Yi hairs for brand companies, once they fall into such a situation,crisis of confidence, it is not money can save (? ? ? ? ω? ? ? ? ` )。

　　B. the goods are different: hanging sheep’s heads and selling dog meat?

　　Fan Zhu found that in addition to luring (confusing) consumers in terms of price, the most pleasing thing is that the brand isgoodsPlay tricks on the street.

　　Although it is a discount shopping mall, the export volume of outlets is also quite large (you have all seen the purchasing power of Chinese aunts). Д`)。 Especially the most sought-after high-end brands and luxury brands,If we only rely on the quantity of overstocked goods in stock, it will never be enough to supply the market demand.

　　Clever (cunning) (cunning) merchants came up with a good idea:Set up a special production line for outlets, commonly known as factory goods.

　　

　　That’s why a new PRADA/BV bag, which is not cheap in a specialty store, can be bought at outlets for 7-9 discount. On the face of it, you can’t see any difference, but after careful comparison, the style and quality are very different from those of the counter goods.

　　??Quality difference

　　From materials to technology,The cost of factory assembly line is much lower than that of direct selling goods in specialty stores.For example, in specialty stores, bags will choose the best top leather, while factory goods will only use the second leather.The cost has been reduced, and the styles are the same. When customers from unknown so come to the outlet store, they are naturally overjoyed when they see that their beloved styles are discounted, and they unconsciously contribute to the sales of factory goods.

　　Below (left)UGG sold by Ole store in Bicester Village,The price is 1600 yuan; The same shop in Covent Garden in London sells for 1900 yuan. The biggest difference between these two snow boots is thatSole material.

　　

　　△ Positive price UGG is made of light and waterproof EVA (Vinyl Vinegar) material.(Although it is not anti-slip, Fan has scratched it and poked it fiercely → _→Never buy Ugg in winter! Not because there is no money, but …)The outlet products are made of rubber plastic with ordinary workmanship, and the texture and heel details of leather suede are different from the regular price. Of course, it’s hard to find out without looking carefully.

　　Suddenly a kind of "cheap 300 yuan, but bought a knockoff" colic.(／‵Д′)／~ ╧╧…

　　??Difference of styles

　　In addition to the difference in quality from specialty stores, there are more or less differences in styles of goods in outlets.

　　Such as the following two."the same MK bag"The retail price in bicester village Outlet Store is about RMB 1590, and the price in MK Store is about RMB 2400. However, the Ole model on the left is made in China, without dust bag and zipper, and the logo has changed from a brand name to an abrupt big logo, and the leather surface and stitching are also very different.

　　

　　Similarly, in Coach Factory, which is the most popular outlet, the windbreaker with a price of about 3,000 yuan is less epaulettes and locks for wind protection than the "same windbreaker" of the regular store, and the material is not as thick as the windbreaker of the regular store. Not only that,Many coach bags of factory goods will not have a small carriage on the genuine sign on the logo.

　　

　　△ There is only the logo with the word COACH on the price tag of the factory goods, while there will be a logo with a carriage pattern on the price tag of the specialty store.

　　SO, although you spent a cheaper price, the bag you bought is worth it. ? ω? ? )。

　　C. Miscellaneous brands enter Ole: a mixed discount market

　　In the small town of Outlets, which covers hundreds to thousands of square meters, in addition to high-end brands, luxury brands and sports brands, fans may also see some unknown brands in the corners. The painting style is a bit like a "clearance sale" shop on the street, with oversized and outdated foreign trade painting style goods on display shelves and special sales cars. Most of these are unknown.less known or inferior brand. Some shopkeepers take advantage of their special relationship with the relevant personnel of Outlet Mall to rent shops and wholesale a batch from Guangzhou and Dongguan.Foreign trade tail list,Put on your own brand label and sell it directly.

　　suchRubbing flowThe model is especially obvious in small and medium-sized cities in China. Many customers who don’t know the truth and lack understanding of major brands are inevitably tempted into the pit when they see low prices._(:з」∠)_…

　　Brand and Ole’s {interdependence}

　　Since there are many traps in outlets, why are there endless people going to buy them?-Fan Zhu tells you that there is no market without demand.

　　Aside from consumers who are kept in the dark and who make a special trip to find goods, the purpose of many customers going to Outlets is very simple-Buy a logo that you can show off with the least money.. As for whether it is direct sales or factory goods, what is the difference between style and quality and the counter is not their concern.

　　From this, Fan Zhu saw aConsumption concept and brand valueDouble contempt chain-

　　Rich and famous?Limited edition or high and customized

　　Wealthy upper-middle class consumers?Counter-priced goods

　　Middle and lower class consumers who pursue luxury goods but have a weak economic foundation? Counter discount goods and outlet goods

　　After all, the crowd at the top of the pyramid is a minority. Naturally, outlets have become a paradise for mass consumption.

　　

　　△ The famous American town of Woodbury Outlets is an adult version of Disneyland.

　　A. luxury brands ≠ high-end brands: real luxury goods will not settle in outlets.

　　Outlets usually attract customers by introducing high-end brands, such as Prada, Gucci, Dolce & Gabbana, Bottega Veneta, Burberry and so on.However, most of these brands can only be called "high-end brands", and the real luxury brands have long been insulated from outlets.

　　A Burberry Ole shop covered with plaid goods is often overcrowded, bags and scarves are laid out at random in the store, and customers choose outdated and old-fashioned discount goods like cabbage … This shopping experience has long lost the quality and attitude that luxury shopping should have.

　　

　　△The spirit of consumers queuing outside Burberry Ole Store, rain or shine, is really commendable.

　　Hermes、Cartier、Chanel、Louis VuittonWaiting for big names, rarely "marriage" with outlets.. theyBased on the business philosophy of high price and limited quantity, some special customized models rarely appear in specialty stores and have been booked by VIP customers early. In order to keep their own bigger, there is not even an in-store discount, let alone a discount store.┑(￣Д ￣)┍.

　　Many years ago,ChanelThere used to be a discount store in Woodbury Outlets. There were people waiting in line at the door early in the morning. When the line broke up, there were few goods displayed in the store. At the end of 2010, the store closed. On the one hand, considering the brand image, the company is unwilling to make discount consumption; According to another source, the brand doesn’t offer so many goods to outlet stores.(It’s really a show-off of red fruit. _ (:з ∠) _.

　　

　　

　　B. those brands that "get rich" by outlets.

　　Leaving luxury brands such as LV and Chanel, outlets can still earn considerable income by leasing and deducting points from high-end brands such as Burberry, Gucci and Armani. At the same time, these brands also rely on outlets to earn profits from middle and lower consumers.

　　In the survey on the dependence of various luxury brands on outlets reported by BNP Paribas in 2015, Fan Zhu saw that,The proportion of outlet stores in Coach and Michael Kors is as high as 20%, and Ole stores of Prada, Burberry and Moncler also account for 7%-13%.

　　

　　△Among the outlet shopping malls in major cities,The highest appearance rateIt is high-end brands such as Burberry, Versace, Hugo Boss, Dolce & Gabbana, Prada, Gucci, Bottega Veneta, Armani, Bally and Escada; Coach, MK, Tory Burch, Tommy Hilfiger, UGG and IT are also frequent visitors in the luxury and mid-range series.

　　Burberry’s plaid models, Versace’s disc logo, and these high-end brands, which are well-known in the flagship stores of first-tier business districts, often have sales in outlets that are 2-3 times that of ordinary high-end brands. …

　　

　　These outlet stores are located in suburban areas far away from the city center, which not only promotes the tourism and catering industries around the city, but also avoids the transaction conflict with the exclusive stores in the city center.On the one hand, it relieves the inventory pressure for the brand, on the other hand, it attracts the middle and low-level consumer groups for the brand, which plays a vital role in the whole industry ecological chain.

　　-I am the dividing line of "Don’t be sad"-

　　After reading all of the above, many fans who are keen on shopping at Outlets may have alreadyI don’t feel like I’ll ever love again.After all, you can’t have both "cheap" and "good goods", and you don’t want to "make a swollen face and fill a fat man" to buy regular-priced goods … Fan Zhu tells you that even local tyrants who spend money like water sometimes stumble.

　　I still remember that a few years ago, a consumer bought six high-end bags in a Hermes store in Europe, each with a unit price of more than 450,000 RMB. As a result, it was verified that four of them were fakes.Σ(っ °Д °; )っ…

　　

　　In fact,Luxury counters in Europe, the United States, Hong Kong, China and other places all have fake goods in different proportions and with different simulation degrees. …Some shop assistants privately replace the real thing with the fake one. It is difficult for consumers who generally admire it to distinguish between authenticity and falsehood.Even if it is as noble as Hermes, there are few genuine authentication services. Many customers are likely toI spent a lot of money and bought a fake bag, which is quite sad to think about.

　　

　　True or false, when false is true.Aside from all kinds of sweet traps in outlet shopping malls and the silly and unclear sources of goods in luxury specialty stores … for consumers,No consumption choice is good or bad,The most important thing isRational consumption.

　　Ask yourself more,"I really want to buy a Logo,Buy quality,Buy style or cost-effective? "Don’t be too greedy! )If you understand this problem, everything will naturally become simple.

　　(Fan Zhu’s friendly reminder: some pictures are directly related to the content in the text = 3=)

　　(Produced by Business Fan, pictures from Google and Daily Mail | Please indicate the source, from WeChat WeChat official account "Business Fan", micro signal: bfaner,For submission and business cooperation, please contact bfaner@vip.163.com.)

　　Cctv newsAccording to China Weather Network, the Spring Festival holiday is coming to an end, and a large range of rain and snow continues in central and eastern China. It is expected that tomorrow (9-10) will be the main period of snowfall, with strong snow potential in the eastern part of northwest China and Anhui, and there may be snowstorms in the local area. At the peak of the return trip, it is recommended that the public pay attention to the weather and traffic information in time and arrange the trip reasonably. In the middle and lower reaches of the Yangtze River and the south of the Yangtze River, the wet and cold mode is maintained, and cold protection and warmth are still the key points.

　　Pay attention to traffic information when entering the main snowfall period today and tomorrow.

　　Yesterday, the heavy snowfall in southwest Xizang continued, mainly concentrated in Nyalam and Pulan. At 8: 00 in the morning, the snow depth in Nyalam had reached 80 cm. In central Henan, most of Hubei, most of Hunan, eastern Guizhou, western and eastern Jiangxi, central and northern Fujian, southern Zhejiang, central Anhui, southeastern Jiangsu, western Shandong and other places, light rain and snow weather also generally appeared.

　　Today and tomorrow will be the main period of snowfall, in which the snow potential in the eastern part of northwest China is larger today and will decrease tomorrow. Snowfall in Anhui, Jiangsu and other places will develop again tomorrow, and the snowfall in the area north of the Yangtze River will be significantly reduced until tomorrow night.

　　To this end, the Central Meteorological Observatory continued to issue blizzard forecasts this morning. It is predicted that there will be heavy blizzards in parts of central Shaanxi, eastern Gansu, eastern and southern Qinghai, eastern and southern Xizang, and southwestern Shanxi, among which there will be heavy blizzards or extremely heavy blizzards in parts of southern and eastern Xizang.

　　Tomorrow, there will be light snow or sleet in parts of northern Xinjiang, northern and eastern Xizang, and eastern Northwest China, and there will be medium snow and local heavy snow in parts of northern Xinjiang and Ili Valley in Xinjiang, eastern Xizang and central Anhui.

　　In addition, due to the combined influence of cold air and southwest warm and humid airflow, there will be small to medium snow or rain-to-snow (sleet) in northern and southern North China, Huanghuai, Jianghuai and central and northern Jianghan, and there will be heavy snow in some areas and heavy snow in some areas. There are small to moderate rains in the eastern Sichuan Basin, Jiangnan and South China.

　　This snowfall has brought adverse effects on the traffic in Anhui, Jiangsu and other places. Later, with the re-development and increase of rain and snow, the public is advised to pay close attention to the weather forecast and early warning information and traffic information in the nearby period and arrange the return time and route in advance.

　　The temperature continues to decline and the cold will continue until early next week.

　　Under the influence of cold air, at 14 o’clock yesterday, compared with the same time the day before yesterday, most areas from southern Xinjiang, most of Gansu, northern and eastern Qinghai to central and southern Shaanxi, Sichuan Basin, central and eastern Guizhou and southern North China were in the process of cooling down, with a general drop of 2-8℃, and the temperature in the middle and lower reaches of the Yangtze River was generally less than 5℃ at 14 o’clock.

　　Judging from the temperature trend in the coming week, the temperature in the south of the Yangtze River and its north is lower than that in the same period of normal years, and it is more obvious in the highest temperature. In the next three days, the highest temperature along the middle and lower reaches of the Yangtze River is mostly in the early 0℃, and the temperature in many places in the south of the Yangtze River is only single digits, which makes people feel wet and cold. And because of the frequent cold air, the rain (snow) is permanent, and the temperature rise in this area is also very difficult. The temperature that continues to be depressed will not improve slightly until 12 days later.

　　Meteorologists reminded that the impact of the cold air has brought about severe cooling and large temperature fluctuations. The public needs to add clothes in time to be careful of catching a cold.

Luxury Soho, the discount channel of Tmall luxury goods, was launched in a low-key way on April 20th.

The entrance of Luxury Soho luxury discount channel will be pushed to the homepage of potential luxury consumers through Tmall Big Data, and Taobao users can also directly search for "luxury discount" to enter the platform, which is the same as the rules of Luxury Pavilion of Tmall luxury channel.

Tmall luxury platform Luxury Pavilion was launched in 2017. At present, more than 100 luxury brands such as Prada, Valentino and Versace have settled in the platform.

Luxury Pavilion platform sells all the regular-priced goods of luxury brands, while Luxury Soho can be regarded as a discounted version of Luxury Pavilion.

Hu Weixiong, vice president of Alibaba Group and general manager of Tmall’s Fashion Division & FMCG Division, told Women’s Daily that luxury brands have a specific product life cycle. In the future, luxury brands can open two different types of stores in Tmall, with the official flagship store focusing on new products in the season in the Luxury Pavilion and the official Ole store focusing on cost-effective Ole products in the Luxury Soho.

Hu Weixiong also added that Tmall luxury products will do a good job in hierarchical operation and distribution operation through such a dual-channel operation strategy, help brands acquire new customers, and complete the marketing and consumer operation of the whole product cycle.

Interface fashion observation shows that Coach and MCM are the first brands to settle in Tmall Luxury Soho channel, and they have opened official Ole stores in Tmall respectively.

As of press time, Coach’s official outlets flagship store has 3,176 fans, and a total of 478 products have been put on the shelves, with a discount as low as 30%. For example, a ROGUE handbag with a counter price of 9,950 yuan is priced at 2,985 yuan in this store. MCM’s official outles flagship store has 525 fans, and a total of 120 products have been put on the shelves, with discounts ranging from 30% to 30%.

In addition to Coach and MCM’s official Ole stores, other brands of goods on the Luxury Soho channel come from different channels, including the official flagship store of the brand, the official direct store of Tmall luxury goods, luxury buyers such as LAMAVO, luxury collection stores such as LEANCCE, and cross-border e-commerce such as customers’ neighbors.

Luxurisoho has just been launched, and it is imperative for users to pull new ones. Tmall simultaneously launched the "Super Black Five Days" campaign, launched luxury goods with a price as low as 20%, and invited users to draw lots to buy them. Users can also get lottery codes when they pull people.

In addition, the official Tmall luxury products also broadcast live on the theme of "Super Black Five Days" for several consecutive days, and drained the Luxury Soho channel in the live broadcast room.

Tmall launched Luxury Soho luxury discount channel on the premise that consumers’ willingness to buy luxury goods in China is weakening, and the sales performance of luxury brands has been greatly impacted by the epidemic.

According to the "China Luxury Report 2020" jointly released by integrated communication consulting firm Rhodes Communication Group and Precision Market Research Center on February 25th, 10% of China mainland consumers and 20% of Hong Kong consumers plan to reduce their luxury spending in the next 12 months. Simon Tye, executive director of the Precision Market Research Center, said at the time that this was the first time he had seen a 10% reduction in luxury spending in the past decade.

The above survey was completed in December 2019, and the COVID-19 epidemic has not affected people’s willingness to consume. After the outbreak, consumers in China may reduce their luxury spending even more.

Rhodes’s latest forecast shows that the global luxury market will plummet by 25%-30% in the first quarter of 2020, and the income of the luxury industry will lose 60 billion to 70 billion pounds (about 520 billion to 610 billion yuan) in 2020.

Under such special circumstances, using discounted goods to attract new and old customers can be regarded as a joint self-help measure for e-commerce platforms and luxury brands in a special period.

Recently, several luxury sales platforms have been launched, including Xiaomi’s e-commerce platform Xiaomi Youpin’s "Famous Products Discount" channel, and Wan Li Mu, a cross-border e-commerce launched by Fun Store Group, all of which sell discounted luxury goods, but they have not been officially authorized by the brand.

In fact, there are not many brands that have officially cooperated with Tmall Luxury Soho channel. In terms of selling discounted goods, e-commerce platforms and luxury brands do not completely belong to a community of destiny. Tmall may be able to effectively expand its market share by launching a discount luxury platform, but luxury brands are facing some embarrassment.

For brands, once the "discount war" is started, it is difficult to end, which was the nightmare of fashion luxury brands after the 2008 financial crisis.

After the e-commerce entered the market, Ole’s living space was repeatedly squeezed. How to strike a balance between promoting consumption and maintaining brand value is one of the most difficult lessons for luxury brands during the epidemic.

Editor’s Guide: Recently, Tik Tok launched the music streaming platform of "Soda Music". This paper describes five specific reasons why Tik Tok officially launched the music streaming media platform and the future development space of "soda music". Finally, it is concluded that soda music is not only a product with strategic significance, but also can re-enhance the musical gene of Tik Tok’s overall product and reshape the musical image of Tik Tok. Let’s take a look.

In fact, as early as 2019, it was reported that ByteDance was testing music products, and in 2020, it launched Resso in India and Indonesia (followed by covering the Brazilian market), and achieved a lot of results, winning the honor of the best application in the Google Play Store in Indonesia. ByteDance has a layout of copyright, announcement and distribution in the music field at home and abroad, and the product positioning of Tik Tok’s online place is: "Music creative short video social software",music DNA early in Tik Tok’s genes.

And why did Tik Tok choose this year to officially launch its own music streaming platform? Mainly from 5 points:

1. The growth of users in Tik Tok has peaked, and a new growth engine is urgently needed to drive the business growth in Tik Tok; In the past, the way of expanding the scope of content has completed the multi-layered and multi-level short video content ecology in Tik Tok; And expand the scope of business, increase e-commerce services, and eat cakes that sell goods live; Now, I am trying to deepen the music field, increase the depth of music business, keep the music flow in Tik Tok business, and drive the growth of Tik Tok business.

2. Last year (2021), Xiami Music was removed from the shelves, and a new pattern of the music market was formed. Tencent and Netease were the two giants in the domestic music market. At this time, QQ Music and Netease Cloud Music were both launched with short videos, live broadcasts and other functions, which eroded the original market of short music videos and music networks in Tik Tok. If Tik Tok could no longer meet the music needs of users, but searched the Tik Tok Divine Comedy on two other music platforms, resulting in an outflow of traffic, Tik Tok’s growth would not be formed.

3. The anti-monopoly policy of Internet and music has brought new possibilities to the music market, which was originally dominated by "content copyright". The competition of music platforms can no longer form a moat from copyright monopoly, and the market after copyright opening is full of infinite possibilities.

4. Successful cases inside and outside the company increase ByteDance’s confidence in betting on music streaming media; The success of Resso owned by Byte is the same as Youtube Music’s successful case of expanding from video to music streaming platform.

5. Tik Tok has launched music streaming media (My Music) within the product, and can collect music, create song lists and listen to music, which can be used as the relevant data of MVP products to further verify the success probability of Tik Tok’s own music platform. At present, soda music should be only after the MVP data reaches the standard, and ByteDance will further invest resources in research and development.

YouTube Music is an extension of YouTube video platform, and it has replaced Google Play Music, the original product of Google layout music market, and has become one of the pre-installed apps for overseas Android mobile phones.

The soda music extended from Tik Tok is similar to Youtube Music, and both are products extended from the video platform. Let’s summarize and compare the information of the two, as follows:

Although both of them are video platforms, music and both of them have deep DNA origins. The music market is the action of pushing the boat with running water, and it is also the best direction to go out. Let’s take a look at the achievements of Youtube Music.

At present, there are 500 million music paying users in the world, of which Spotify is still the leader with 165 million, followed by Apple Music with 77.9 million, Amazon Music with 63.3 million and YouTube Music with 39 million.

Although Apple Music was launched in 2015 in the same year, and the number of paying users was more than twice that of Youtube Music, Applie Music inherited the foundation of Apple iTunes and the advantages of iPhone users. If we only look at the performance of Youtube Music in Taiwan Province market, It entered the Taiwan Province market four years later than Apple Music (in 2019), but it has surpassed Apple Music in popularity and usage rate in Taiwan Province market, ranking second in Taiwan Province market. Apart from the cognitive differences and usage habits of users in the market, it is also related to the fact that the Chinese music market prefers products like MV.

Of course, Youtube Music can achieve such a great success in the Taiwanese music market in a short period of time, which is not only related to the leading position of Youtube in the Taiwan Province market, but also related to the linkage pricing and sales of Youtube and Youtube Music.

However, the sales linkage between Tik Tok and soda music, such as Youtube and Youtube Music, cannot be formed, because Tik Tok is not a commercial model such as paying members, and soda music currently has only the business model of paying members. In the future, the commercial exploration of soda music cannot directly borrow Youtube model, nor can it directly generate commercial linkage with Tik Tok. Whether it can directly profit from soda music still has great obstacles and exploration space …

ByteDance has made remarkable achievements in exploring the music streaming platform with Resso. Among the three markets opened up, it won the second place in Indonesia and Brazil and the fourth place in India, beating the music products of other global Internet giants.

From the screenshots and copywriting of soda music and Resso’s App Store promotion, there is a high similarity between them. Besides, soda music also directly opened Tik Tok’s user account to share user information and data, which saved the process of user data accumulation during the cold start, and inherited Resso’s verified interaction and visual effects. I believe that there will be no major flaws or problems in product design and algorithm, and there is a huge fantasy space for development potential.

From the market in 2019, it has been reported that ByteDance will launch music products, and Byte took the lead in launching Resso in India, Indonesia and Brazil, and achieved great results; And "My Music" was launched in Tik Tok products, which was originally only used to collect BGM music and promote users to create short videos, and further developed into a complete music streaming media product, becoming a "prequel" of soda music. (MVP version)

Under the macro-environment anti-monopoly policy, the entry threshold of music copyright in the past has been lowered for soda music. With Youtube Music as a successful lesson, plus the capital strength of Byte itself and the blessing of Tik Tok’s huge user system, soda music has an excellent starting height.

Tik Tok is in urgent need of music as a new business growth engine, and will certainly be willing to invest a lot of resources in soda music; And Tik Tok’s internal "My Music"+user data sharing has completed the preliminary data verification process for soda music, and saved all kinds of investment accumulated by users in the early stage. I believe that after the soda music is officially launched in the future, it will have a great chance to occupy a place in domestic music, and even have the opportunity to challenge the Jianghu status of QQ music and Netease cloud music …

Soda music is not only a product with strategic significance, but also has a strong tactical defense function, which re-promotes the music gene of Tik Tok’s overall product and reshapes the music image of Tik Tok. It keeps the traffic in Tik Tok’s ecology, no longer flows to outsiders, and also reduces the market share of short music videos and live music broadcasts in Tik Tok eroded by other music platforms. Even if soda music fails to achieve the goal of profit, it is definitely a good deal for Tik Tok …

　

This article was originally published by @ Interesting Xuan Xuanzai. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Before Xiaomi SU7 went on the market, netizens shouted "Stop it, General Lei, it’s all Geely outside". Who wants to announce the price, the painting style of SU7 suddenly becomes "Who else" and "I want to hit ten" …

Indeed, the price of 215,900-299,900 yuan, like a thunder, exploded the entire passenger car market, which also made many friends feel a lot of pressure. Even He Xiaopeng, who attended the press conference, left midway and "held a meeting overnight". On April 1, 14 car companies announced price cuts or opened concessions. So, it doesn’t matter if you don’t like Xiaomi SU7, Xiaomi helps you get the price of your favorite car down.

AITO Boundaries: New Boundaries M7

On April 1st, two models of the new model M7 can enjoy the limited-time discount by paying the deposit before April 30th, and the 5-seat version of the 1.5T rear-drive Plus version can enjoy a discount of 20,000 yuan, with a limited-time discount price of 229,800 yuan. The 5-seat version of 1.5T intelligent rear-drive Max can enjoy a discount of 10,000 yuan, and the limited-time preferential price is 279,800 yuan.

nextev

Weilai officially announced that in response to the "trade-in of consumer goods", Weilai launched a subsidy of up to 1 billion yuan for oil vehicle replacement, which is applicable to Weilai 2024 models. From April 1 ST, oil tanker users will receive an additional 10,000 yuan of optional fund subsidies when replacing Weilai’s new car; After combining other courtesy, you can get an optional fund of up to 15,000 yuan, a NIO Phone voucher with a value of 6,498 yuan, 36 electricity exchange vouchers with a value of about 3,600 yuan, and a one-year use right of the global navigation aid (NOP+) with a value of 4,560 yuan.

Xpeng Motors: Tucki G9

He Xiaopeng, who went back to the "meeting" in the middle of the press conference, also gave the corresponding policies. On April 1st, Xpeng Motors officially announced in Weibo that he would enjoy the subsidy for intelligent driving when buying a car, and the current car would be reduced to 20,000 yuan within a limited time. In addition, there is an optional discount of up to 8,000 yuan, 50% off for Star Green and Star Que Grey cars, valued at 3,000 yuan, and 20% off for intelligent dual-chamber air suspension, valued at 5,000 yuan. The activity will be held from April 1st to April 30th, 2024. It is worth mentioning that this year, Xpeng Motors has lowered the price of its models for sale many times. The starting price of Tucki G6, which bears the main sales force in Tucki, dropped to 189,900 yuan; The starting price of Tucki P7i is 15,000 yuan lower than before, and the limited-time discount of Pengyi Performance Edition of this model is 50,000 yuan.

FAW-Volkswagen

On April 1st, FAW-Volkswagen officially stated that it would start the limited-time supplementary subsidy broadcast activity from April 1st to April 23rd. The official said that the whole department will increase the cash subsidy to a maximum of 5,000 yuan in a limited time; The replacement subsidy for the whole department is limited to a maximum of 4,000 yuan; The whole department enjoys a replacement subsidy of up to 24,000 yuan in a limited time; The Tanyue family and Magotan enjoy commercial insurance free of charge; Scrap cars enjoy the same replacement subsidy within a limited time; The first time I went to the store to test drive Huawei Mate60 Pro.

In addition, the official also provides an exclusive policy for SUVs. For patrol models, they can enjoy a replacement subsidy of 16,000 yuan in a limited time, and old customers can enjoy a maximum of 24,000 yuan; Give 5 maintenance within a limited time (including the first guarantee); Enjoy 36 issues of 0 interest rate/year, and the daily supply of products can be as low as 79 yuan.

In view of the exclusive policy of cars, Bora models can be supplemented with cash subsidies up to 5,000 yuan in a limited time; Enjoy a high replacement subsidy of 4000 yuan in a limited time; Enjoy a commercial insurance subsidy of up to 2,500 yuan in a limited time; From the down payment, the daily supply of annual return products can be as low as 28 yuan.

For the exclusive policy of pure electric vehicles, Volkswagen ID.7 VIZZION models enjoy 7000 ID coupons when buying cars; 20+ kinds of custom rights and interests, which can be selected at will (the final payment can be deducted up to 6000 yuan in optional limited time); ID. The first car owner is free of traffic for life; Old customers recommend buying, and new and old customers each enjoy 10000 club points; Old customers enjoy 50,000 customer club points by purchasing more; Old customers enjoy an extra 5,000 yuan replacement subsidy when redeeming; Replacement customers can enjoy a basic replacement subsidy of 5000 yuan.

Geely automobile

On the side of traditional car companies, Geely officially issued a subsidy policy for car replacement in a limited time. Many of its models can enjoy the car replacement policy, with a maximum reduction of 53,000 yuan and a new financial gift of up to 100,000 yuan for interest-free loans. The implementation time of this policy is from April 1 to April 30, 2024. It is worth noting that the specific vehicle version of this activity is based on the actual supply of dealers, and the price of the old car is reduced from the old one to the high one, including cash concessions and replacement subsidies, and the price of Geely Huanxin is the official guide price MINUS cash concessions and replacement subsidies.

Chery automobile

Chery announced the renewal of the policy of 10 billion yuan subsidy replacement season, and the purchase tax of designated models in a limited time was free, with the replacement up to 30,000 yuan and a large car purchase coupon of 49,999 yuan. This 10 billion subsidy replacement season covers Tiggo 8 PRO Champion Edition, Tiggo 8 PLUS Champion Edition, Tiggo 9, Arrizo 8 High Energy Edition and Exploration 06.

Aouita: Aouita 11

Aouita’s 11-mile smart car was officially launched on March 11th, and the official recently gave the latest sales policies about the car: the first owner’s lifetime three-electricity warranty, 5000 deposit to deduct 55000 car payment, financial car purchase time-limited policy and 6000 yuan replacement time-limited subsidy. The car purchase policy ended on April 24th. In addition, along with the previous announcement at the time of listing: 5-year or 120,000-kilometer vehicle warranty, 8-year or 160,000-kilometer three-power warranty, 10-year unlimited mileage free road rescue, and donated basic traffic and ADS function repair package retention.

Wuling Bingo/Wuling Bingo Plus

On April 1st, Wuling Binguo series released the sales data in March 2024, and the sales volume of Wuling Binguo series reached 12,694 units in March. On the occasion of the first anniversary of listing, Wuling Binguo launched a sincere price, with a maximum discount of 10,000 yuan, including: 55,800 yuan for 203km light enjoyment, 61,800 yuan for 203km enjoyment, 66,800 yuan for 333km quick enjoyment, 70,800 yuan for 333km enjoyment+,74,800 yuan for 333km Linxi interconnection+and 410km Lingxi. From now until April 30, you will enjoy the triple gift of car purchase, including the no-pressure gift: the financial discount or replacement policy is 2000 yuan/set (choose one from two); Worry-free gift: give 3.5kW AC charging pile (with installation conditions); Guarantee ceremony: the first non-operating car owner has a lifetime warranty of Sandian.

Another heavy-duty model of Binguo family, Wuling Binguo PLUS, a five-door pure electric SUV with a long battery life of 510km, sold well in the first month of listing. The flagship version of 510km was 98,800 yuan, and the flagship version of 401km was 89,800 yuan. From now until April 30, we will enjoy six gifts: including the sincere car purchase gift: enjoy a financial discount of up to 4,000 yuan; Old friend repurchase ceremony: enjoy 2000 yuan replacement subsidy; Quality worry-free gift: the first non-operating owner of Sandian lifetime warranty; Practical and thoughtful gift: give a 3M customized solar film for the whole car; 澎湃 Inductive gift: giving away AC charging piles; Smart traffic gift: free smart car traffic for three years (2G/ month).

Haobo: Haobo GT/ Haobo HT

Hyper Haobo officially released the limited-time car purchase rights of Haobo HT (parameter | inquiry | picture) and Haobo GT models. Among them, Haobo HT models all enjoy the highest value of 59,000 yuan, including lifelong free charging; Haobo GT enjoys the rights of the first owner with a maximum value of 32,000 yuan, including free maintenance for life. According to the official rights and interests, from now until 24:00 on April 30th, the ordered Haobo HT model can enjoy a lifetime free charging of 20,000 yuan, a lifetime free maintenance of 6,000 yuan, and a lifetime free delivery of piles to the home with peace of mind of 6,000 yuan. In addition, it can also enjoy a three-year financial subsidy of 150,000 interest/replacement of 10,000 yuan with a maximum value of 15,000 yuan (either one or the other); Free luxury exclusive package (Nappa leather seat, front seat massage, rear seat heating) worth 12,000 yuan. And including lifetime three-electricity warranty, ultra-long vehicle warranty and so on.

From now until 24:00 on April 30, the first owner can enjoy the rights and interests of the whole system up to 32,000 yuan, including 20,000 yuan worth of lifetime free charging, 2200 degrees/year; Life-long free maintenance worth 6000 yuan, life-long free peace of mind worth 6000 yuan to send piles home. In addition, for Haobo GT advanced intelligent driving 3L model, you can enjoy 58,600 yuan Hyper Pilot advanced intelligent driving service package exclusively. And including the basic rights and interests of life-long three-electricity warranty, long vehicle warranty and so on.

Extreme krypton car: extreme krypton 007

Krypton 007 can be said to be the most direct competitor of Xiaomi SU7, so this wave of price reduction is of course indispensable. On April 1st, the Extreme Krypton 007 rear-drive enhanced version was officially launched at a price of 209,900 yuan. From now on, users can make reservations through official channels such as Krypton App, Krypton official website, Krypton applet and Krypton stores in major cities across the country. Car buyers can enjoy rich benefits such as "vehicle warranty for 6 years or 150,000 kilometers, lifetime warranty of three power systems, lifetime free data traffic, and free road rescue during the warranty period". Before 24:00 on April 30, you can apply to the official cooperative financial institution for installment through the Extreme Krypton App, and you can also enjoy the super-value limited-time low-interest scheme. In terms of battery life, under the 800V architecture, the extreme krypton 007 rear-drive enhanced version equipped with the extremely krypton self-developed BRICS battery has a cruising range of up to 688km.

SAIC Audi: Audi Q6

SAIC Audi officially released the Audi Q6 limited-time car purchase preferential policy. Users can enjoy a limited-time courtesy of up to 66,000 yuan, as well as a limited-time interest of 10,000 yuan. The activity period is from April 1, 2024 to April 30, 2024.

Faw Toyota

On April 1st, FAW-Toyota launched a trade-in activity of 2 billion yuan, in which car buyers can enjoy a replacement subsidy of up to 16,000 yuan. At the same time, the government provides more than 505 financial products with 0 down payment and 0 interest rate, and old friends can enjoy 498 factory return gifts upon entering the store. The limited time is from April 1st to 30th. It is worth noting that the 2 billion benefits include terminal concessions, replacement subsidies and discount policies; Except for Crown Lu Fang, Graveyard and Lingfang, it can be enjoyed; After the vehicle is evaluated, it will enjoy a factory return gift of 498 yuan (including health check+oil coupon+air conditioning filter), and the vehicle will be sold before 2014.

Roewe: Roewe D7 EV

On April 2nd, we learned from the Roewe brand official that it launched a limited-time discount for its medium-sized car, Roewe D7 EV, and the price range after the discount was 129,800-156,800 yuan. At the same time, the government also introduced six major gifts, including financial gifts, renewal gifts, purchase gifts, quality assurance gifts, flow gifts and charging gifts.

Write it at the end

Nowadays, the automobile market has been saturated and even entered the stage of "elimination". Compared with the traditional bosses with rich family resources, the life of new power is not easy. After all, many new power brands are in the growth stage and have not turned losses into profits. It is really not easy to gain a foothold in the fierce competition. The admission of Xiaomi will undoubtedly make the competition in the passenger car market more intense, but the more intense the competition, the more it can promote the development of China’s automobile industry, and we also hope to see more excellent products.

　　At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

　　[concern]

　　China’s statement on the US’s intention to upgrade tariff measures

　　On May 10th, the United States plans to raise the tariff on US$ 200 billion goods exported from China from 10% to 25%. Escalating trade friction is not in the interests of the two peoples and the people of the world. China deeply regrets this. If the US tariff measures are implemented, China will have to take necessary countermeasures.

　　Ministry of Industry and Information Technology: It is strictly forbidden for telecom enterprises to restrict old users from choosing new packages.

　　According to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology and the State-owned Assets Supervision and Administration Commission recently issued a notice on the 2019 special action to further promote broadband network speed-up and fee reduction to support high-quality economic development. The Notice requires telecom enterprises to reduce the number of packages on sale. In 2019, the number of packages on sale decreased by 15% compared with the end of 2018, and telecom enterprises are encouraged to carry out the "business unit price+use discount" ladder pricing tariff pilot in some areas. Protect users’ right to choose freely, and it is strictly forbidden to restrict old users from choosing new packages.

　　Guangdong Admissions Office: Those who fail to report the "college entrance examination immigrants" will be seriously held accountable.

　　According to the website of Guangdong Education Examinations Institute, the office of Guangdong Admissions Committee issued a notice on the implementation of the work requirements of "college entrance examination immigrants". The circular pointed out that anyone who conceals, misstates, omits, or fails to manage the "college entrance examination immigrants" will be seriously held accountable and accountable. The notice mentioned that under the unified leadership of the local education administrative department, the examination enrollment institutions in various cities should further strengthen communication and contact with the local public security departments, take effective measures to implement and compact the responsibility of the re-examination of the college entrance examination registration qualifications, and seriously organize the county (city, district) enrollment offices and registration points (middle schools) within their jurisdiction to do a good job in the re-examination of the registration qualifications of candidates with foreign household registration and student status moving into our province in high school according to laws and regulations.

　　[domestic]

　　Good news! Take a train to temporary id card, no need to take pictures.

　　According to China Railway official Weibo news, the Railway Public Security Bureau of the Ministry of Public Security held a video conference of public security organs in the whole railway, demanding that the issue of paying for taking photos of temporary identity certificates should be based on the principle of convenience and service for passengers, and the identity of the permit holders should be verified through the population information system of the Ministry of Public Security at all public security card making windows, and the permit holders should not be required to provide photos, let alone be required to take photos at designated places.

　　Shanxi Datong responded to "arrears of medical insurance settlement fees for pharmacies": self-examination will be carried out.

　　On the 8th, Datong Municipal People’s Government made a response through its official website, promising to carry out self-examination focusing on issues related to medical insurance costs, in response to the exposure of the State Council’s "internet plus Supervision" platform. At present, the medical insurance expenses of 177 designated pharmacies in Pingcheng District of Datong City have all been settled. The examination and approval of two institutions for medical insurance access of medical institutions in disguised form, which was explicitly cancelled by the State Council, was also cancelled after the establishment of the municipal medical insurance department in 2019.

　　A cigarette butt deducts 7 yuan from the sanitation worker? Official: urge the companies involved to rectify.

　　Recently, some media reported that a sanitation grandfather in Zhengzhou was sweeping cigarette butts at the subway entrance, saying that he would be fined 7 yuan for finding a cigarette butt. He was once fined 260 yuan for one day, but his salary was only 86 yuan for one day. The company where the sanitation uncle works responded on the 7th that in actual implementation, the punishment was not completely according to the number of cigarette butts. On the 8th, Zhengzhou Urban Management Bureau issued a notice through the official Weibo, saying that it had ordered the Zhengdong New District Municipal Bureau of Landscape Architecture to urge the company to rectify immediately, and arranged the environmental sanitation authorities in all districts to check whether there were similar violations in their jurisdiction.

　　[international]

　　The official result of Thailand’s general election was released, and the Thai party won the most seats.

　　On the evening of the 8th local time, the Election Commission of Thailand announced the official list of 149 non-divisional members elected by the House of Commons in Thailand in 2019. Together with the previously announced official list of divisional members, the final result of this Thai election was officially released, which won the most seats for the Thai Party, followed by the People’s National Power Party and the New Future Party.

　　Iran announced that it would suspend some of the Iranian nuclear deal’s commitments.

　　Iranian state television reported on the 8th that Iran’s Supreme National Security Council announced Iran’s decision to suspend part of the Iranian nuclear deal’s commitments on the same day. It is reported that Iranian Deputy Foreign Minister Arakzi presented a letter written by Iranian President Rouhani on this decision to the ambassadors of France, Britain, Germany, Russian Federation and China. The letter elaborated the details of the decision made by Iran’s Supreme National Security Council. According to the letter, Iran has exercised restraint and patience in the past year, but other parties in the Iranian nuclear deal have failed to abide by their commitments, leaving Iran with no choice but to make a decision to reduce its commitments under the agreement. Later, Iranian President Rouhani made a speech at the cabinet meeting.

　　A passenger plane skidded off the runway and broke into three sections when landing in Myanmar, and many people were injured.

　　Police at Yangon International Airport in Myanmar confirmed to the media on the 8th that a Bangladesh Airlines passenger plane skidded off the runway when landing at Yangon International Airport that evening and broke into three sections, causing injuries to many people, including the captain. The Myanmar Civil Aviation Authority announced that there were 28 passengers and 6 crew members on this passenger plane.

　　Russian media analyzed the details of the crash of forced landing and burning of passenger planes: passengers took luggage to delay the escape of rear passengers.

　　On the 5th, a passenger plane of Aeroflot made a forced landing and caught fire. Of the 78 people on board, 41 were killed and 37 survived. This is the layout of the casualties of the burning passenger plane. Green represents the survivors, yellow represents the injured and red represents the victims. Among the passengers in the first three rows, only one was injured, and the others survived and were not injured. By row 11, the passengers had burns and carbon monoxide poisoning. Starting from the 12th row, six passengers were injured and the rest died. Therefore, it is speculated that some passengers take precious time to pick up their hand luggage, which takes up the escape time of the back passengers.

　　Mathematics in Germany’s high school graduation exam is too difficult. Tens of thousands of candidates jointly protested.

　　According to the European Network, citing the European Union News Agency, just after the German secondary school graduation examination, more than 60,000 German candidates protested in different ways that this year’s math problems were too difficult and asked the Ministry of Culture to lower the grading standards. The German Federal Teachers’ Association holds a different view, and the Ministry of Culture said that it will check the test questions.

　　Society

　　Female judges accused lawyers of "insufficient level" in court. Guangdong High Court: It is under investigation and verification.

　　A live video of a trial in which a female judge criticized a lawyer for "insufficient level" has recently sparked heated discussion on the Internet. In the video, the judge interrupted the lawyer’s speech several times and stressed: "You may not be able to make things clear, which means that you are not good enough to grasp the key points, understand?" On the afternoon of the 8th, the Guangdong Higher People’s Court said in its official Weibo that it had organized a special person to investigate and verify, so as to ensure that the cases reflected were heard in strict accordance with the law and fairly.

　　Tsinghua University sued Pangming Kindergarten in batches.

　　According to Beijing Youth Daily, the Intermediate People’s Court of Ganzhou City, Jiangxi Province tried five cases of trademark infringement and unfair competition disputes with Tsinghua University as the plaintiff and local educational institutions as the defendant on May 8, including Tsinghua University v. Tsinghua Kindergarten in Ganzhou City, Jiangxi Province. However, the case of Tsinghua University v. Tsinghua Kindergarten in zhanggong district, Ganzhou City, Jiangxi Province was not pronounced in court. It is reported that in 1997, Tsinghua University applied for a trademark with the traditional word "Tsinghua" for education and other fields. Media search found that there are as many as 401 enterprises or organizations with "Tsinghua Kindergarten" in their national registered names.

　　The story behind the 1.6 million fan network red coffee is actually the "black boss" is shocking.

　　Recently, the police in mangshi, Dehong, Yunnan, successfully destroyed a criminal gang involved in black and evil, and 13 suspects, led by Yang Moumou, were arrested in this raid. Surprisingly, Yang was still a "online celebrity". On a short video platform in China, Yang has been posing as a "good uncle", sucking more than 1.6 million yuan. However, in real life, he is the head of "mangshi 888 Economic Information Consulting Company". For a long time, under the guise of "economic information consulting", he lent money at high interest in mangshi, and hired social workers to collect debts by violence and soft violence. He was suspected of extortion, illegal invasion of houses and other illegal crimes, which caused bad social impact. A few days ago, mangshi police successfully destroyed this criminal gang, and 13 suspects were arrested in the operation. The case is under further investigation.

　　Scrapped yellow cars are crushed and put away to sell as scrap iron? Ofo response: These bicycles have reached the retirement age.

　　Recently, some netizens broke the news that a mountain of scrapped yellow cars were crushed and loaded in a demolition factory located in Xuefu Section 2, Wuhou District, Chengdu, waiting for the scrap factory to recycle and transport them away at the price of each car in 15 yuan. In this regard, the relevant person in charge of ofo responded that the scrapping clean-up is under the supervision of the government, and the normal management behavior of enterprises on vehicles involves only a very small part of the amount of vehicles put into Chengdu, which has reached the retirement age.

　　[face]

　　【 Maxim 】 "Air Hero" never forgets to stick to his post at the last minute.

　　On the 5th, a passenger plane of Aeroflot crashed and caught fire at Sheremetyevo Airport in Moscow, Russia, killing 41 of the 78 people on board and leaving 37 alive. Among the 41 victims, one flight attendant named Maxim was called a "hero" by Russian media — — Until the last moment of his life, Maxim, who was only 22 years old, was still helping passengers to escape and eventually died.

　　[Xu Yong] Dream for the mother! 57-year-old son carried 97-year-old mother to Mount Emei.

　　Ding Meijun, who lives in Xi ‘an, Shaanxi Province, wanted to climb Mount Emei in Sichuan when she was young. Until she was 97 years old, her dream of going to Mount Emei finally came true — — The 57-year-old son of the old man personally carried the sliding pole and carried the old mother to the Jinding of Emei Mountain. It took Xu Yong, the master of sliding pole and his family an hour to stop and go, climbed about 2 kilometers of mountain road, and finally carried his mother to Jinding. Xu Yong said that his mother was also very happy after going up the mountain, which made him feel that his hard work was not in vain.

　　See you at 8 o’clock tomorrow!

　　Editor: Zhao Jin Cai Chunlin

Karl Jaspers, a German thinker, put forward the famous concept of "Axis Age", arguing that between 800 BC and 200 BC, human civilization made a major breakthrough, there was unprecedented tension in the spiritual field, "the awakening of ultimate concern" took place, and human society began to be faced with rational ways and moral norms. Great spiritual teachers have appeared in all civilizations in the Axis era, and their ideological principles have created different cultural traditions, which have always influenced human survival and life. In China, the Spring and Autumn Period and the Warring States Period coincided with the Axial Age, which played a brilliant movement of Chinese civilization.

During the Spring and Autumn Period and the Warring States Period, the sky of Chinese civilization was full of stars, the brightest of which was Confucius, who was a moral master. The most dazzling star is Laozi, who is a master of wisdom; There are Mencius and Xunzi of Confucianism, Zhuangzi of Taoism, Han Fei of Legalism and Mozi of Mohism. Their thoughts nourished the Chinese nation and shaped Chinese’s collective personality. For these great spiritual teachers, we can only worship.

jixia academy

Looking up at the pre-Qin sky, although different stars have different lights, they even dilute each other. Mozi wants "Non-Confucianism", Taoism wants to be ruthless and abandon righteousness, and Mencius wants to "be idle and sage, stay away from Yang Mo, and put obscene words, and those who say heresies are not allowed to do it" ("Mencius Teng Wengong"). However, the ideological and cultural origins of the pre-Qin philosophers are the same. They all admire the same sages, namely Yao, Shun, Yu, Tang, Wen and Wu. Confucius praised Tang Yao’s generous words, which represented the consensus of the pre-Qin society. "Great Yao is the king! Awesome! Only the sky is great, and only Yao is it. Swing! People can’t be named. It’ s a success, and it’ s an article! " (The Analects of Confucius Taber) They all quote the same classics, which are the Six Classics. It is generally believed that the Six Classics is a Confucian classic, but it is not. The Six Arts, not the book of Confucius, are the old classics of Zhou Guan. Yi is in the palm of Taibu, Shu is in the possession of foreign history, Li is in Zongbo, Yue is in the possession of Si Yue, Poetry is in the possession of the imperial teacher, and Spring and Autumn is in the possession of national history (Zhang Xuecheng’s General Discussion on School). They all use the same concept, that is, Tao, virtue, benevolence, righteousness, sage and gentleman. The pre-Qin philosophers all liked the category of Tao, and Laozi regarded Tao as the origin of everything in the world. "Tao gives birth to one, two, two, three and three things" (Laozi Chapter 42). Confucius believes that Tao is the ultimate principle, and "if you hear Tao in the morning, you will die in the evening" (The Analects of Confucius, Liren). Mozi often talks about "Saint Wang Zhidao", Mencius likes to talk about "The Way of the Sage", and Han Fei has The Main Way. Xunzi thought: "Those who are Taoist, if they make progress, they will try their best, and if they retreat, they will be thrifty.There is nothing in the world. "("Xun Zi Zheng Ming ") Chinese civilization was quite mature in the Spring and Autumn Period and the Warring States Period. The pre-Qin philosophers lived in the same cultural atmosphere and naturally inherited the same cultural traditions and absorbed the same cultural nutrients.

After the Qin and Han Dynasties, the sky of Chinese civilization lost its former liveliness and never reappeared the splendor of the pre-Qin period. The sky of Chinese civilization is much quieter, and different stars have suffered different fates. Emperor Wu of the Han Dynasty "deposed a hundred schools of thought and displayed six classics", which unified the ideology of traditional society, made the star of Confucianism brighter and brighter, and historically occupied the dominant position of culture. The star of Taoism is hanging but still shining, forming a complementary cultural structure with Confucianism. Laozi is feminine, praising the virtue of water. "The goodness of water is like water, and water is good for all things without dispute, and it is evil for everyone, so it is a matter of Tao" (Chapter 8 of Laozi). Confucius is masculine, demanding that a gentleman "can entrust an orphan of six feet, can send a life of a hundred miles, and can’t take it away at a big festival" ("The Analects of Confucius Taber"); The nature of expressing affection is "when you are cold, you will know the pines and cypresses and carve them" (The Analects of Confucius Zi Han). The star of legalism is hidden but not obvious, which seems to be non-existent, and forms a political structure with Confucianism. Emperor Xuandi of the Han Dynasty pointed out: "The Han family has its own system, which is based on hegemony." ("History of Han Yuan Di") truly revealed the essential relationship between Confucianism and Legalism, which lasted for more than 2,000 years in the traditional society. "Since the Han Dynasty, although scholars despised Shen and Han did not take it, however, the world’s masters were happy with their words and used them in a negative way; If a villain wants to win a monarch, he must learn his words privately or recite them, so his learning is still good today "(Su Shi’s Dongpo Book Biography). Confucianism, Taoism and Taoism, whether yin or yang, or inside or outside, complement each other and live in harmony, which together create the soul of the Chinese nation. "Everything is negative and holds yang, and it is harmonious to rush" (Chapter 42 of Laozi).Only the Mohist Star suddenly disappeared in the historical sky, disappearing mysteriously and strangely.

Pascal, a French thinker, said: "All human dignity lies in thought." The reason why Confucianism, Taoism, Legalism and Mohism shined in the sky of the pre-Qin period lies in their great ideas. Confucianism is benevolence, "Fan Chi asked benevolence. Confucius said,’ Love.’ "(The Analects of Confucius Yan Yuan) profoundly reveals the truth of human existence. Taoism is the Tao, "the opponent, the movement of the Tao, the weak, the use of the Tao." Everything in the world is born out of something, and everything is born out of nothing "("Chapter 40 of Laozi "), which rationally inquired about the laws of the operation of nature. Legalism is the law, "a country with a clear master, there is no simple text, and the law is the teaching; Without the words of the former king, take the officials as teachers "("Everything is done wrong "), which coldly provides an effective model of political governance. Mohism is also, "Today’s gentleman, loyal to the world’s wealth and hate its poverty, want to rule the world and hate its chaos, when both love and benefit each other." This holy king’s law, the rule of the world, must be done "("Mozi’s All-in-One Love "), which deeply reflects the equal demands of the public. Confucianism, Taoism, Dharma and Mohism are not only the spiritual home of the Chinese nation, but also the ideological resources of Chinese civilization. They are inexhaustible and are always worth exploring and excavating, thus contributing wisdom and strength to modern society and real life.

This book "Tracing the Origin of Chinese Studies" is to explore and excavate the ideological and cultural resources of the pre-Qin period. The book has ten chapters and is divided into five parts. The first part, the first chapter, gives an overview of hundred schools of thought in the pre-Qin period, and holds that Confucianism, Taoism, France and Mohism are the schools of thought, and only Confucianism and Taoism have really exerted great influence on the traditional society. The ideological essence of Confucianism and Taoism is concentrated in five classics: Laozi, The Analects of Confucius, Mencius, University and The Doctrine of the Mean, and it is restrained in ten concepts: Taoism, benevolence, righteousness, courtesy, wisdom, faith, loyalty, filial piety, honesty and shame. The second part, including the second, third, fourth and fifth chapters, expounds Confucianism, which is summarized as the benevolence of Confucius, the righteousness of Mencius and the ceremony of Xunzi, and points out that Confucianism takes benevolence as the core, and benevolence, righteousness and ceremony complement each other, thus building a magnificent ideological building. The third part, including the sixth, seventh and eighth chapters, expounds the Taoist thought, sublimates it into the Tao of Laozi and the tour of Zhuangzi, and holds that Taoism takes Tao as the logical presupposition and constructs ontology philosophy, political philosophy and life philosophy. The fourth part, the ninth chapter, expounds the legalist thought, which is summarized as Han Fei’s law, and points out that legalists take law as the premise, and the trinity of law, technology and potential is committed to building the ideological foundation of centralization and monarchy. The fifth part, the tenth chapter, expounds the Mohist thought, which is summarized as both Mohism and Mohism. It holds that Mohism takes universal love as its main purpose, and is opposite to others, combining love with benefit to build an ideological system that reflects the demands of ordinary people. Mohist thought was put forward at the end, mainly because Mohist school had been cut off in the Qin and Han dynasties and had little influence on traditional society. According to the pre-Qin school, Mohist thought should be expounded after Confucianism.I believe readers can understand.

Tracing the Origin of Chinese Studies is another achievement of the author’s long-term persistence and engagement in the study of traditional culture. In the process of interpreting the thoughts of Confucianism, Taoism, Legalism and Mohism, the author adheres to the principle of consistency, that is, pays attention to the systematic requirements of thoughts, and tries to sort out the various viewpoints and materials scattered in the classics of various schools of thought, summarize and refine them, and concentrate them into chapters, so that the thoughts of various schools of thought constitute a system. When constructing the ideological system of various schools of thought, we insist on annotating the classics, never giving free play to them, and never accompanying them at will. Pay attention to the reality of interpretation and try to observe social problems, but they are not necessarily social problems at present. What we focus on are all important problems that have existed in society for a long time, but they have different forms of expression in the past, present and future, so as to pursue the longer vitality of academic research. Pay attention to the popularity of language, strive to suit both refined and popular tastes, interpret classics and philosophers’ thoughts with people’s understandable words and familiar ways of thinking, try to keep a balance between scholarship and popularization, and avoid entering the ivory tower, which makes people flinch.

Karl Jaspers spoke highly of the Axial Age, and thought that "human beings have always lived by everything produced, thought and created in the Axial Age, and every new leap looks back on this period and is rekindled by it". The same is true for individuals, "every great improvement of individual nature stems from the re-contact of the classical world." Yes! The Renaissance in Europe, after reviewing the culture of ancient Greece and Rome, broke the trap of medieval theology and revived Europe. Most of the reforms in China’s history trace back to the pre-Qin period, showing the face of "reform from ancient times to ancient times". Tuogu reform not only provides a basis for reform, but also seeks ideological guidance and wisdom enlightenment for reform. Today’s world is in a great change. Whether human society needs to return to the axis era again, please ask the sages and sages for advice. Tracing the Source of Chinese Studies is not for reviewing, but for rekindling. I hope that rereading the classics of Confucianism, Taoism, Dharma and Mohism can help us to find a good solution to the problems faced by mankind and a driving force to promote national modernization. It can improve the quality of individual life and illuminate the way forward in life.

The author keeps it in mind in the winter of the year of Ji Hai.

Tracing the origin of Chinese studies

By Xia Hai

Simplified horizontal arrangement

32 open paperback

9787101146172

49.00 yuan

Catalogue

Self-ordering

Chapter I Flowing Water at the Source

I. Spring and Autumn Period and Warring States Period

Second, a hundred schools of thought contend

Third, Confucianism and Taoism complement each other

Four or five classics

Five, ten concepts

Chapter II Pre-Qin Confucianism

First, the origin of Confucianism

Second, Confucius is noble.

Third, Mencius inherited

Fourth, Xunzi played

Five, Mencius and Xunzi

Chapter III The Benevolence of Confucius

First, Confucius himself

Second, the benevolent loves others

Third, governing by virtue

Fourth, gentle and gentle

Five, there is no class.

Chapter IV The Meaning of Mencius

First, Mencius himself

Second, the goodness of human nature

Third, fa Zheng Shi ren

Fourth, brave and diligent

Five, the teacher is right

The fifth chapter Xunzi’s ceremony

First, Xunzi himself

Second, the separation of heaven and man

Third, transformation and falsification

Fourth, long ceremony and heavy law

Five, learn to be holy

Chapter VI Pre-Qin Taoism

First, the origin of Taoism

Second, Lao Tzu is gentle.

Third, Zhuangzi followed up.

Fourth, Laozi and Confucius

Five, Taoism and Taoism

Chapter VII Lao Tzu’s Way

First, I am a man.

Second, Taoism is natural

Third, governing by doing nothing

Fourth, be humble.

Chapter VIII Tour of Zhuangzi

First, Zhuangzi.

Second, Dong Guo asked

Third, Hao Liang watches fish

Fourth, the tail coating

Five, Zhuang Zhou Dream Butterfly

Chapter 9 The Law of Han Fei

First, Han Fei is a man

Second, the good and the bad

Third, the law is more obvious.

Fourth, the operation does not want to see

Five, the potential to win the public

Chapter 10 Mozi’s concurrently

First, Mozi himself

Second, respect for heaven and ghosts

Third, both are easy to be different.

Fourth, Shang Xian, Shang Tong

V. Distinguish between right and wrong

Main references

postscript

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Original title: Tracing the Origin of Chinese Studies: Exploring and Excavating the Ideological and Cultural Resources of the Pre-Qin Dynasty

Read the original text

　　At the conference commemorating the bicentennial of Marx’s birth, General Secretary of the Supreme Leader delivered an important speech, spoke highly of the epoch-making significance of Marxism in human history, and profoundly summarized the great course and experience of Marxism in China. Foreign experts and scholars interviewed by this reporter believe that Marxism has provided a powerful ideological weapon for China’s revolution, construction and reform, and guided China to embark on the broad road of building a socialist modernization power in an all-round way. China’s adherence to the Supreme Leader’s New Era Socialism with Chinese characteristics Thought will keep the bright future of human society vividly displayed on the land of China.

　　"Marxism still has great vitality in today’s era"

　　Scientific theory shines the light of truth across time and space; Great thoughts transcend the power of the times to inspire faith. The most valuable and influential spiritual wealth left by Marx is the scientific theory named after him — — Marxism.

　　"Marxism is the most profound study of capitalism. If you want to analyze the current capitalism, Marxism is an important and intelligent tool." Lamy, former director-general of the WTO, believes.

　　"Marxism still has great vitality in today’s era." Picchetti, a French economist and author of Capital in the 21st Century, told reporters that in the last 30 years, developed capitalist countries have once again returned to the long-term trend of increasing inequality, especially in the United States. After the outbreak of the international financial crisis in 2008, people began to know Marx again because of his profound analysis and criticism of the capitalist system.

　　"When the world economy is in great turmoil, the study of Marxism will become active." Vladimir Avtonomov, a professor of economics at the Russian Higher School of Economics, said.

　　Spain has reappeared the upsurge of Marxist research in recent years. "Everyone is trying to find the answer to today’s development problems from Marxism again." Francisco Siera, a researcher at the Spanish Marxist Research Foundation and a professor at the University of Seville, told reporters that in October this year, the Spanish Marxist Research Foundation will hold an international seminar on the bicentennial of Marx’s birth together with Compton University in Spain, with the aim of encouraging more people to think and solve current problems with Marxist thinking.

　　Alex Gordon, chairman of the British Marx Memorial Library Foundation, believes that the renewed enthusiasm for Marxist research around the world is "closely related to many practical problems faced by today’s society." He said that nearly 10 years have passed since the international financial crisis, but the impact still exists. Marxism explains capitalism well, explains why the economic crisis happened, and "Marxism reveals the truth".

　　"The Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era is Marxism in contemporary China"

　　As the latest achievement of Marxism in China, the Supreme Leader’s New Era Socialism with Chinese characteristics Thought will surely promote the great rejuvenation of the Chinese nation and make scientific socialism glow with great vitality in China in the 21st century.

　　Ruan Rongguang, a senior consultant of the Vietnam Center for International Relations Development and Strategic Studies, has been paying close attention to China. He believes that the great achievements made by China in the past 40 years of reform and opening up have made the world see that Marxism in China is correct and fruitful.

　　"It is no accident that China has made great development achievements today. One of the fundamental reasons is that there is a political party armed with scientific theory. This political party is the Communist Party of China (CPC) guided by Marxism." Frank Williams, a former chairman of the Belgian China Association and an expert in Marxist studies, believes that the Communist Party of China (CPC) not only inherited the essence of Marxism, but also developed Marxism and formulated China’s development strategy under the guidance of Marxism. In the new era, the bright future of human society envisioned by Marx and Engels will be vividly displayed in China.

　　Takao Kamakura, an 84-year-old honorary professor at Saitama University in Japan, is a famous Marxist economist in Japan. He has been studying Das Kapital and has published dozens of books on Marxist economics for more than half a century. In Kamakura’s view, the important reason why China has achieved such great changes is that the Communist Party of China (CPC) combined the basic principles of Marxism with China’s concrete reality and constantly developed and innovated Marxism.

　　Hiroshi Nishi, a professor in the Department of Economics at Keio University, believes that Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era has made original contributions to the development of Marxism, complied with the requirements of China’s times, and is Marxism in contemporary China.

　　Svitlana Yulikova, director of the Department of Philosophy and Cultural Studies at the Russian orlov State Cultural Institute, believes that Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era has injected impetus into the new development of Marxism worldwide.

　　"There is no doubt that China has become a leader in the global development of Marxism today." Noel Moratilla, a Filipino Marxist scholar, believes that the Supreme Leader’s New Era Socialism with Chinese characteristics Thought has opened up a new realm of Marxism, which will make China develop more firmly.

　　"China Road is affecting and changing the world more and more profoundly."

　　"One of the disadvantages of capitalism is that pure economic growth is the highest goal of society. Focusing social activities entirely on growth will easily lead to the expansion of inequality. Otherwise, how can people explain that a considerable number of people in the United States, the richest country in the world, still live in poverty and experience hunger and homelessness? " David Fanson Fanster, an associate professor of sociology at Wayne State University in the United States, believes that the Communist Party of China (CPC) proposed to realize all-round development of human beings and all-round progress of society. "The more successful and prosperous China is, the more it can show the world that this is a better plan to move forward."

　　As a foreign expert, Professor Ek Kaupf, a German expert from the Central Compilation Bureau and a professor from Erfort Normal University in Germany, participated in the compilation of the second edition of The Complete Works of Marx and Engels in Chinese, and just published the book Successful China in April this year, focusing on the significance of the 19th National Congress of the Communist Party of China and the 2018 China National Conference to realize the Chinese dream. "1.3 billion people in China are trying to create their own happy life every day." Ek Kaupf said, "For Marx and Engels, the most precious birthday gift is to use their theory and combine the current reality to better lead the people to create great achievements and make the development achievements more fair and benefit all the people."

　　"Socialism with Chinese characteristics’s great achievements have proved the scientific nature of Marxism, and the Communist Party of China (CPC)’s ruling experience in China has also provided rich materials for the development of contemporary Marxism." Tang Zhimin, director of China ASEAN Research Center of Chia Tai School of Management in Thailand, believes that the Communist Party of China (CPC)’s adherence to the people-centered development thought, continuous promotion of all-round development of people and realization of common prosperity of all people are the inheritance and development of Marxism.

　　"At present, the focus of the world is shifting from the Atlantic Ocean to the Pacific Ocean. China has embarked on a different development path, which is affecting and changing the world more and more profoundly." Siella stressed that it is necessary for western countries to have more exchanges and dialogues with China and learn from the successful experience of Marxism in China.

　　(Beijing, Paris, Madrid, London, Hanoi, Brussels, Moscow, Bangkok, Tokyo, Washington, Berlin, Mexico City, May 5th, by reporters Wang Xinping, Xiao Xinxin, Li Yongqun, jiang bo, Xu Liqun, Qiang Wei, Liu Gang, Ren Yan, Zhang Xiaodong, Zhang Zhiwen, Sun Guangyong, Liu Junguo, Hu Zexi and Feng Xueyan.