CCTV News:A good winter brings a good summer. This winter, Harbin ushered in a new climax of the national "ice and snow fever" and made the ice and snow movement a "New Year custom". As the New Year approaches, people from all over the world will feel the happiness brought by sports together in the world of ice and snow.

Enrich people’s sports life, ice and snow events start in hot season.

On January 30th, the main event of "2024 National Fitness Happy New Year" initiated by the State Sports General Administration was held in Baishan, Jilin. The theme of this year’s event is "Sports Happy New Year and Healthy Welcome to the Spring Festival". The first China Jilin Songhua River Skating Marathon and other 20 ice and snow events and ice and snow experience activities also started simultaneously. On the vast ice track of Songhua River, more than 7,000 ice and snow sports fans released their youth and vitality in the cheers, and welcomed the Spring Festival in the Year of the Loong by sports.

Skiing and watching the game are not a mistake. Experience the ice and snow culture in the Winter Olympics venues.

In addition to going to the northeast to "tread the ice and chase the snow", Beijing’s Winter Olympics venues have also become a must-see for tourists visiting the north.

Here, visitors can not only experience the fun of skiing, but also watch the games and live with the athletes in the Olympic Village. The National Alpine Ski Center has also opened all competition venues for tourists to visit, and launched mass play projects such as Thunder snowmobiles.

Harbin’s "ice and snow economy" drives a new upsurge of cross-regional marketing

Since New Year’s Day, with the popularity of winter tourism in Harbin, Heilongjiang Province, tourists from all over the country have poured in. This year, in addition to the local traditional ice and snow tourism projects, many foreign merchants also chose to promote their products with the help of this "tourism fever" Dongfeng, adding a different experience to Harbin’s winter tourism.

Recently, in Sophia Church Square, Harbin, an old-fashioned beverage company in Qingdao, Shandong Province took 100,000 bottles of free Coke products to promote special products through the popularity of Harbin.

The person in charge of the enterprise told the reporter that taking the products out of the province this time aims to drive the brand out of the circle with product innovation and realize the interaction between Qingdao and Harbin.

Jilin: Spring Festival ice and snow tourism market continues to be hot.

On January 30th, with the "2024 National Fitness Happy New Year" held in Baishan, Jilin Province, a series of ice and snow events and ice and snow experience activities also started simultaneously. Driven by the ice and snow movement, Jilin’s ice and snow travel attracts a large number of tourists.

On the morning of the 30th, five events, such as skating marathon and snow cycling marathon, were fired at the same time in baishan city. Thousands of ice and snow sports enthusiasts compete passionately, which not only shows the charm of ice and snow sports, but also vividly reflects the vitality of ice and snow tourism.

Driven by the continuous movement of ice and snow, Jilin’s ice and snow travel attracts a large number of tourists. At the end of 2023, the "New Year’s Orders" in Jilin ice and snow market continued to increase, and a large number of tourists booked entertainment and accommodation for the Spring Festival holiday more than one month in advance, which made major attractions and hotels overwhelmed. On the first day of the opening of Changchun Ice and Snow Xintiandi, which covers an area of 1.56 million square meters, the number of tourists exceeded 30,000; Changchun Zoo and Botanical Garden’s Journey to the West theme night tour is full; There are frequent rime landscapes along the Songhua River in Jilin City, and ice racing in dragon boat races attracts a large number of tourists. According to the statistics of Jilin Provincial Department of Culture and Tourism, in 2023, Jilin Province received a total of 314 million domestic tourists and realized domestic tourism income of 527.7 billion yuan.

　　CCTV News:The 10-day auto china 2024 closed on May 4th. This year’s auto show has 117 first cars in the world and 278 new energy vehicles. Compared with auto china 10 years ago, China’s new energy vehicles are entering a new stage of comprehensive and rapid development. Why can China sell more than 9 million new energy vehicles a year? Find the answer through the auto show.

　　Early in the morning, there was a long queue in front of the Xiaomi automobile booth, and all-color new cars collectively appeared at the auto show. According to the staff, this hot phenomenon happens every day from the first day of development.

　　The reporter noted that almost all the independent new energy automobile exhibition platforms in China were flooded with Chinese and foreign visitors.

　　At the auto china in 2024, China’s new products of independent new energy vehicles were unveiled, and their high-tech content and fashionable design attracted the attention of multinational car companies. However, this was unimaginable 10 years ago.

　　Chai Zhanxiang, assistant president of China Council for the Promotion of International Trade Automobile Industry Branch, said that in 2014, the booths were mainly international multinational companies, and at the same time, the models on display were basically diesel locomotive-driven models. In 2024, there were many faces of independent brands in China. In the past 10 years, from the perspective of auto show, China’s new energy vehicles have completed the leap from scratch, from followers to leaders.

　　Multinational car companies increase cooperation with local enterprises in China.

　　On the auto china, behind the booth changes is the rapid rise of new energy vehicles in China. The brilliance of new energy vehicles in China attracts multinational car companies to increase cooperation with local car companies in China and embrace green travel.

　　A series of new products and technologies, such as intelligent cockpit with human-computer interaction, new battery products leading the world, and intelligent driving technology, are constantly innovating, making China intelligent new energy vehicle the absolute protagonist at this auto show.

　　Facing the hot scene of new energy vehicles in auto china, established multinational automobile companies are following the pace of developing new energy vehicles in China and actively embracing the new energy vehicle market in China.

　　Many multinational car companies put new energy vehicles in the most conspicuous position in the front row. Mercedes-Benz launched a world-first pure electric vehicle on the first day of its launch, while Porsche used the exhibition of "loong" to attract consumers in China.

　　With China’s new energy vehicles and intelligent networked vehicle technology gradually reaching the forefront of the world, global multinational automobile companies have begun to seek changes and increase cooperation with local enterprises in China, which is becoming the common choice of more and more multinational automobile companies.