Not only the blind, but nearly 600 million people in China have obstacles in obtaining information.

　　Li Hongli, born in 1990, is a visually and hearing impaired person. He overcame all kinds of difficulties through self-study and became one of the earliest full-time information barrier-free engineers in China. The picture is provided by the interviewee

　　Many public welfare activities for the visually impaired will take the song "You are My Eye" by the blind singer Ricky as the background music. Many blind people are quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves with the help of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth"

　　Everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. Information barrier-free construction can not only meet the needs of disabled groups, but also enable healthy people to enjoy its convenience.

　　Recently, a blind singer told a story about his experience of defending rights in Weibo. Not long ago, he went to China Bank Shenzhen Shahe Sub-branch to apply for a debit card. After the staff of the bank confirmed that he was blind, he refused to accept it. Later, the bank publicly apologized to the singer for this matter, but the apology did not mention how to solve the problem of blind people going to the bank for business in the future.

　　For the visually impaired, the singer’s experience is not special. Just a few days after he defended his rights in Weibo, another blind man went to Shunde Xingui Sub-branch of Agricultural Bank of China to handle online banking business. He was told that according to the document issued by Guangdong Head Office of Agricultural Bank of China, "blind people can’t handle online banking and all kinds of card business, but only passbook".

　　After being rejected by China Bank, the blind singer came to China Merchants Bank Overseas Chinese Town Sub-branch, and the staff quickly helped him with the related business. He indicated that he intended to transfer all the money from China Bank to China Merchants Bank account.

　　However, the blind Yang Yongquan is not so optimistic. He told Xinhua Daily Telegraph that he had applied for the credit card of China Merchants Bank, and the relevant procedures had been submitted online before. Finally, he needed to sign at the bank outlet for confirmation, but he was rejected by the bank because he could not sign because of visual impairment.

　　Finally, Yang Yongquan went to China Construction Bank and Guangfa Bank to set up a credit card. Yang Yongquan’s family helped him sign the signature column, he pressed his handprint next to the signature, and the bank staff recorded the whole process on video. "So, what’s the use of just apologizing? There are ways to solve this and there are precedents. " Yang Yongquan told reporters.

　　Because there is no uniform mandatory provision, no matter the four major state-owned banks such as China, agriculture, industry and construction, or commercial banks, different regions or even different branches in the same region have different attitudes towards blind people’s business.

　　According to the statistics provided by Shenzhen Information Accessibility Research Association, 52% of the visually impaired people in China do not have credit cards. One of the main reasons is that banks require cardholders to sign their own names. This is easy for healthy people, but most visually impaired groups can’t do it independently, so they are rejected by banks.

　　Nowadays, many financial services can be handled through the Internet and mobile APP, which saves most people the trouble of queuing at business outlets. This is even more important for disabled people who are inconvenient to travel. Some people with disabilities said that just as barrier-free ramps need to be built at the entrance of bank outlets for people with disabilities who use wheelchairs to enter, networks and mobile apps also need to set corresponding interfaces and optimize information accessibility, so that people with disabilities can enjoy Internet finance and other information services equally with healthy people.

　　However, in recent years, the awareness of information accessibility in China has gradually improved. How has it been implemented?

　　Banks are "unfriendly" and blind people regard buying lottery tickets as financial management.

　　In fact, most blind people have jobs, and many people are starting businesses, so it is inevitable that they need to deal with financial institutions.

　　Two years ago, Xinhua Daily Telegraph published a report entitled "Information Accessibility: Let the Blind" See the Expression Pack ",which introduced that visually impaired people can use social apps such as WeChat, take-away apps such as Meituan and shopping apps such as Taobao on their mobile phones by reading screens.

　　Nowadays, with the efforts of some IT engineers, visually impaired people can also use QQ to grab red envelopes, and "see" emoticons through text description, and enjoy the fun of the "internet plus" era.

　　Food, clothing, housing and transportation are only the most basic consumer needs. Disabled people, like everyone else, also have financial management and office needs. When the corresponding enterprises and institutions realize that there is such a special group among their service groups, they should take immediate action to carry out barrier-free transformation of products and services.

　　Jiao Yigang chatted with blind technicians during massage, only to know that blind people also have financial needs, and it is not easy to meet them.

　　The co-founder of Shunshou Technology is a marathon enthusiast. Every time he runs, he goes to the "Lao Wang Tuina" shop in the community for massage. When chatting with Lao Wang once, Jiao Yigang asked him how he spent all the money he earned. I didn’t expect Lao Wang to say that he spent a lot of money on lottery tickets every month, which was his main way of managing money.

　　"haven’t you thought about managing your finances well and then expanding the size of the massage parlor to make your life better?" Jiao Yigang, who has been committed to developing a mobile internet financial platform, never thought that someone would manage money in such a "simple and rude" way. However, Lao Wang told him that for their visually impaired groups, the door of the bank is not easy to enter, and online banking and wealth management apps are not very friendly.

　　This unintentional conversation left a deep impression on Jiao Yigang. When the wealth management APP "Notes on Hands" that they worked hard to develop got the C round of financing, he immediately asked the team to carry out information barrier-free transformation of the product and make "Notes on Hands" a wealth management APP that is easy for people with disabilities to use.

　　"A popular concept in the field of Internet finance in recent years is inclusive finance. I think’ information inclusion’ is the basis for the realization of’ inclusive finance’. We must first enable all groups to share financial information equally. " Jiao Yigang said.

　　According to a survey conducted by Shenzhen Information Accessibility Research Association on the financial needs of visually impaired people, among the surveyed groups, 57% of the visually impaired people will spend more than 1000 yuan on financial management every month, and 44% will invest in financial management through third-party payment platforms.

　　On December 12th last year, when all commercial organizations were striving to create another consumption frenzy after "double 11", Penghua Fund launched the first information barrier-free financial management APP product in China fund industry-the barrier-free optimized "A+ wallet". According to Luo Xinqiang, mobile product manager of e-commerce department of Penghua Fund, after barrier-free optimization, most functions of this APP can be effectively read out after the screen reading auxiliary function of the mobile phone is turned on, so that the blind can easily use it.

　　Previously, even if the voice assistant system of the mobile phone was turned on, the blind man touched the controls of the "A+ wallet" and read only a string of codes. For example, "more" will be read as "more/button"; In the payment process, "confirm" or "cancel" will only be recognized as "button". For the blind, it is impossible to complete the operation.

　　"In the past, financial management focused on serving middle and high net worth customers, but almost everyone had financial needs, and many users’ financial needs were not met." Gao Peng, vice president of Penghua Fund, said that at present, the financial needs of people with service barriers are not enough, and Penghua Fund is willing to take the lead in the domestic Public Offering of Fund industry.

　　Yue Lei, a blind singer, and his friends jointly founded Hefei Wuyinge Culture Media Co., Ltd., which specializes in training in the field of music and art. In order to start a business, he went to the bank to apply for a loan, but he was also stuck in the signing process. The bank told him that if he could not sign, he could go to the notary office for notarization. However, when he went to the notary office, the notary office also asked him to sign …

　　Yue Lei, who is also the vice chairman of the Shushan District Blind Association in Hefei, told Xinhua Daily Telegraph: "People still don’t understand the visually impaired groups. In fact, not only do most of us have jobs, but many people are starting businesses. Because we study music and massage more, many people choose to open stores after graduation, and it is inevitable to deal with financial institutions. " Although most of the existing online banking and wealth management apps can be completed with the help of family members, Yue Lei still hopes to achieve completely independent operation. "After all, wealth management is directly related to privacy issues".

　　After employment and starting a business, the disabled group will have the needs of office management in addition to financial management. Before August 2016, the smart mobile office platform that currently serves 5 million enterprise users was "nailed" to the visually impaired group of as many as 17 million people in China, but it was almost completely unusable.

　　Shi Jiarui, the head of the nailed iOS&Mac team, learned by chance two years ago that there were also visually impaired users using their products, which made him feel incredible. It’s not only the blind people who use nails to make him feel fresh. The first thing he didn’t expect was: "Can blind people also use mobile phones? In my cognition, when it comes to blind people, I can almost only think of blind massage. " Shi Jiarui told reporters embarrassedly.

　　As an IT technician who develops around iOS and Mac, Shi Jiarui has always known the auxiliary function of Apple’s mobile phone called Voiceover, but he didn’t know what its application scenario was before. He was "really ashamed" when he learned that visually impaired people tried to use Voiceover to use nails and encountered many obstacles.

　　It took less than a month for the technical team to carry out the information barrier-free transformation of "Nail". Shi Jiarui told Xinhua Daily Telegraph that it was not difficult, just patience and care. "If I had known that there was such a group in use, I would have supported it earlier. In particular, if information accessibility can be considered from the beginning, there is no need for post-remediation to generate additional costs. "

　　Internet giants such as Baidu, Alibaba and Tencent, which have been involved in information accessibility construction before, are constantly using the latest technology to improve the accessibility optimization of their products.

　　For example, Tencent uses big data to enhance the OCR recognition function that can convert pictures into words, which can improve its description accuracy. Nowadays, people are keen to forward screenshots to each other on social media. Previously, it was difficult for the blind to figure out what the screenshots were, but now with the more accurate OCR function, the blind can also read the text and information in the screenshots.

　　With the increase of media reports and the improvement of the awareness of rights protection of disabled groups, more and more institutions and enterprises are beginning to contact the concept of information accessibility and try to do something. On December 21st, 2017, internet society of china Information Accessibility Working Committee was established in Beijing. The first batch of members include more than 50 institutions and enterprises in various fields such as People’s Daily Online, Xinhuanet, Tencent, Alibaba, Baidu, Iflytek and Xiaomi.

　　Huang Clarification, vice chairman of internet society of china and chairman of internet society of china Information Accessibility Working Committee, said that the main work of the Committee in the near future is to study and formulate technical standards for information accessibility of mobile intelligent terminals, and to promote consensus on information accessibility construction for government affairs, public services, commerce and other fields.

　　Barrier-free is abnormal, and some software can’t be used once it is updated.

　　Some enterprises only regard information accessibility as giving love and doing public welfare, and information accessibility has always been a dispensable thing.

　　"In fact, there are always technical standards for information accessibility." Zhang Kun, chief expert of Shenzhen Information Accessibility Research Association, said that the relevant international standards were created as early as 20 years ago.

　　In 1994, Tim Berners Lee, the inventor of the World Wide Web, founded the World Wide Web Alliance "W3C". As the most authoritative and influential international neutral technical standards organization in the field of Web technology, "W3C" established the Web Accessibility Promotion Organization as early as February 1997, and began to formulate a series of standards, specifications, detection methods and skills on Web accessibility, and cooperated with governments, enterprises and other institutions around the world to promote information accessibility standards on a global scale.

　　There are similar provisions in the relevant laws and regulations of our country. For example, the Law on the Protection of Disabled Persons revised in 2008, the Technical Requirements for Accessibility in Website Design updated by the Ministry of Industry and Information Technology in 2012, the Outline of the 13th Five-Year Plan for Accelerating the Well-off Process for Disabled Persons promulgated by the State Council in 2016, and the national standard Principles for the Design and Setting of Public Information Guidance System Based on Accessibility Requirements implemented by the former AQSIQ and the National Standardization Administration Committee all contain information accessibility.

　　"Unfortunately, although the relevant regulations have been published, there is little mention of disciplinary measures after violating the regulations. This lacks a mandatory binding force. " Zhang Kun told Xinhua Daily Telegraph that due to the lack of legal constraints, it is not necessary for many institutions, especially enterprises, to build information accessibility, but it has become a plus item and an optional topic.

　　Especially in the early stage of development, many institutions selectively ignore the construction of information accessibility because of the shortage of funds or manpower. Even if some relevant remedies are made, the improved functions of the product are often covered again after the version is updated because the standards are not established and are not included in the normative process. Looking back on the information barrier-free construction in recent years, Zhang Kun believes that although the number of enterprises and institutions that understand this concept is increasing, on the whole, it can only be said that it is a "spiral upward" trend.

　　In an interview with Xinhua Daily Telegraph two years ago, Li Zhongyang showed reporters how blind people use Didi to take a taxi. But now, he told reporters that not long ago, a version of Didi was updated, which caused some functions to be unable to be read aloud, which made the visually impaired group unable to use it. "We people can only tell each other: Don’t update the version!"

　　In an interview, Shi Jiarui, who was nailed, constantly stressed to reporters that it is "a sentimental and meaningful thing for them to make barrier-free transformation for products, which has nothing to do with KPI." Gao Peng of Penghua Fund pointed out that the accessibility of "A+ wallet" is to fulfill the social responsibility of enterprises and to use their main business ability and financial technology level to carry out information poverty alleviation.

　　For the barrier-free optimization of China Ping An’s official website, in the view of the relevant person in charge of the brand propaganda department of China Ping An Insurance Group, "Ping An Property & Casualty should fulfill its social responsibility and contribute to public welfare undertakings."

　　However, in Li Zhongyang’s view, it is precisely because some enterprises only regard information accessibility as giving love and doing public welfare that they are influenced to take this opportunity to further optimize their products. "Because they always have the concept of charity, information accessibility always seems to be a dispensable thing. Today, this version has been changed, and tomorrow’s version has been updated and forgotten. Like a bear breaking a stick, it will not be done well. "

　　In the United States, Australia, Japan, including Hong Kong, China and other countries and regions, the accessibility and equality of information resources used by disabled groups are also written into relevant laws and regulations. Enterprises that fail to do a good job in accessibility will not only face the trouble of litigation, but also be very likely to accept severe punishment.

　　There have been hundreds of lawsuits about barrier-free technology in the United States, including not only providers of information products and services, but also providers of public entity services, such as Macy’s, Bank of America, Disneyland and so on.

　　Under this pressure, relevant institutions have to take the initiative to consider information accessibility from the beginning of construction. "This will certainly increase the corresponding cost, but if it is done sooner or later, it is better to do it first." Zhang Kun made an analogy to the reporter of Xinhua Daily Telegraph. "Just like a residential building, if there is no elevator at the beginning of construction, it will have to be installed later, which will not only greatly increase the cost, but also destroy the infrastructure."

　　The construction of information accessibility is not all trouble. Some enterprises have even tasted the sweetness from it, and regard information barrier-free construction as the driving force for innovation. In IBM, Microsoft, Facebook, Google and other enterprises, the foundation of information barrier-free construction is not public welfare, but research and development.

　　Wang Fuming, who was the first president of IBM Global Information Accessibility Center, said that many employees in IBM are disabled. One of the totally deaf Russian engineers, because he can’t hear and speak, has a strong sense of innovation in order to let himself cross the obstacles he faces, and therefore has more than 300 invention patents. "He inspired me a lot, because his point of view and angle when solving difficulties are different from ordinary people, and this is actually a good opportunity for innovation."

　　More than ten years ago, when IBM established the information barrier-free center, Wang Fuming, who was sent from the sales position, had no concept of information barrier-free construction. However, after working with the blind, deaf and other disabled people for a period of time and seeing their innovative vitality, she clearly realized: "Information accessibility is not just a public welfare behavior for disabled groups, but an opportunity for innovation and development, which is the long-term focus of enterprise survival and competition. Because the essence of science and technology is to overcome obstacles and solve problems. "

　　Nearly 600 million people have different degrees of information access barriers.

　　People with disabilities most want to help themselves with the help of technology, information and other auxiliary means, rather than relying on others as their "eyes" or "mouths"

　　At present, the research on information accessibility is mainly based on helping four groups to overcome obstacles: visual impairment, hearing impairment, physical impairment and cognitive impairment, but the research is not limited to serving disabled groups, but everyone.

　　According to the statistics of Tsinghua University Institute for Barrier-free Development, there are 85.02 million people with disabilities, 205 million elderly people and nearly 300 million people with low education (children and migrant workers) in China. The total population of nearly 600 million people has different degrees of information access barriers, accounting for nearly half of China’s total population.

　　Many public welfare activities for the visually impaired will take "You are My Eye" by blind singer Ricky as the background music. However, during the interview, the reporter of Xinhua Daily Telegraph found that many blind people were quite disgusted with this. People with disabilities, such as the blind, the deaf and the elderly, prefer to help themselves by means of technology, information and other auxiliary means, rather than relying on anyone to be their "eyes" or "mouth".

　　Yang Yongquan and his friends have developed a screen reading software called "Crossing the Crossing" together since ten years ago, which can be used by both the blind and the elderly who are dazzled. He told reporters: "Now when people talk about information accessibility, the first thing that comes to mind is the blind and the disabled, which makes this concept too narrow. In fact, the concept of information accessibility is very broad. Although it is more necessary for the blind, it applies to everyone. "

　　"Like barrier-free ramps, although they are designed for disabled people who use wheelchairs, healthy people who push strollers and shopping carts can also use them. Barrier-free ramps can provide convenience for everyone." For example, Zhang Kun said, "When you go to a foreign country where the language is not fluent, if the information accessibility is not good, you can’t identify municipal information such as public transportation through icons, then you will immediately become a member of the’ cognitive impairment’. At this time, do you still feel that information accessibility has nothing to do with yourself? "

　　He pointed out that everyone may face certain obstacles in obtaining information because of aging, sudden injury or language barrier. In particular, many countries and regions are facing the problem of aging, which will inevitably increase the social cost of providing for the aged. However, if the self-care ability of the elderly can be improved through the construction of information accessibility, the social cost of providing for the aged will be effectively reduced.

　　More than ten years ago, an old man asked Zhang Kun to help him buy a computer. The request was very strange: it was mainly used for watching movies and listening to music, so it had to have pictures and sound, but it didn’t need to be able to surf the Internet, CD-ROM drive or keyboard. Zhang Kun said that he didn’t have this kind of computer and didn’t buy it for him.

　　Ten years later, when tablet computers such as iPad went on the market, he realized that this was what the old man wanted. "So meeting the special requirements of disabled groups is actually the trend and direction of future scientific and technological development."

　　"When products and services are continuously optimized for information accessibility, healthy people can also enjoy convenience. People want to operate more simply and lazily. " Li Weixing, vice president of Xiaomi MIUI Department, believes that "for this purpose, there is not much difference between disabled groups and healthy people, and the boundaries will become more and more blurred."

　　A product manager of Xiaomi wrote on his blog: "Let everyone enjoy the fun of science and technology" put forward by Xiaomi is not an empty slogan. We need to fully consider the use of different people in product design so that anyone can use our products smoothly. " Therefore, in his view, optimizing products to support information accessibility is by no means doing good or even giving alms to any group, but just "being responsible for the products designed by yourself".

　　Huang Qing, chairman of the Committee for Information Accessibility in internet society of china, stressed that at present, China is moving from a cyber power to a cyber power, and in order to truly benefit the 1.3 billion people in China, it is necessary to ensure that all groups, such as the elderly and the disabled, have equal access to information, which should be the development direction pursued by a society where everyone benefits and information is equal. (Yin Pingping)

　　　　　　　　Event review:On March 23rd, Holdings Limited released the 2020 annual performance conference. At the meeting, in addition to the regular disclosure of revenue, profit and sales volume, the company also solemnly announced the establishment of the extreme brand, which will create a brand-new intelligent pure electric vehicle focusing on the high-end market.

　　　　　　　　Details decoding:

　　　　　　　　The brand is jointly invested by Geely Automobile Group and Geely Holding Group (including employee investment platform and user rights platform), of which Geely Automobile holds 51% and Geely Holding Group holds 49%. The new company plans to inject RMB 2 billion in cash, with Chairman of the Board of Directors and An Conghui as CEO.

　　　　　　　　The registered place of the joint venture company is in the British Cayman Islands. In response, Li Donghui, CEO of Geely Holding Group, said that the company will seek overseas listing in the future, and the current equity design is also to maintain flexibility for introducing strategic investors.

Previously exposed brand LOGO

　　　　　　　　Why release a brand new brand at this time? Because in this year of 2021, Geely will enter the era of "4.0 comprehensive architecture system to build cars", and the establishment of Extreme Krypton Automobile is an important expression of this strategy. All the achievements and accumulation in the fields of intelligent interconnection, safe travel, new energy and autonomous driving may be concentrated in this brand new brand.

　　　　　　　　At the product level that everyone is most concerned about, according to the official, the first model of Extreme Krypton is based on the vast intelligent architecture of SEA, and will be booked and delivered in the fourth quarter of this year.

ZERO

　　　　　　　　In the next five years, Krypton plans to introduce at least one brand-new product to the market every year. If Kykrypton is successfully listed in the overseas capital market, it will provide it with new financing channels, thus supporting the investment source of Kykrypton and even Geely Automobile in the future transformation.

　　　　　　　　It is also worth mentioning that Geely reiterated the Blue Plan and proposed the Blue Action II based on the Blue Action I proposed in 2015. The former focuses on expanding the share of energy-saving and new energy vehicles, which is still borne by Geely Automobile Group; The latter focuses on intelligent pure electric vehicles and will actively participate in the competition in this market, which is also the extremely historical mission.

　　　　　　　　Event review:On March 26th, according to people familiar with the matter, Xiaomi was discussing the use of one of the factories in China to produce its own brand of electric vehicles. In this regard, Xiaomi Company said in response to media verification: Everything is subject to the announcement. Automobile-related staff also said that the exact news has not been obtained yet, and all news will be subject to the announcement.

　　　　　　　　Details decoding:

　　　　　　　　Xiaomi has been rumored to build a car for a long time, but there has never been a real hammer. But in fact, Xiaomi’s response to the rumors of building a car is a very interesting thing.

　　　　　　　　Last year, Xu Jieyun, deputy director of the General Office of Xiaomi Group, firmly rumored at the Weibo: "Just master a principle, but everything that Xiaomi wants to build a car is fake news."

　　　　　　　　Time came to February 19 this year, and LatePost reported that Xiaomi had decided to build a car and regarded it as a strategic decision, but the specific form and path have not yet been determined, and there may still be variables. Even a person familiar with the matter pointed out that Xiaomi’s car will be led by Lei Jun, the founder of Xiaomi Group.

　　　　　　　　On February 21st, Xiaomi Group issued an announcement entitled "Clarifying the Report on Entering the Electric Vehicle Industry" on the Hong Kong Stock Exchange, officially responding to the rumors of building cars. The original announcement shows: "The Group has noticed some recent media reports that the Group intends to enter the electric vehicle manufacturing industry. Xiaomi said that the group has been paying attention to the development of electric vehicle ecology and continuously evaluating and researching the situation of related industries. Xiaomi’s research on electric vehicle manufacturing business has not yet reached the formal project stage. "

Imaginary map of Xiaomi automobile

　　　　　　　　On March 24th, at the press conference after the release of Xiaomi’s annual results in 2020, Wang Xiang of Xiaomi Group responded to Xiaomi’s car-making. Wang Xiang said that the company has sent a report to the Hong Kong Stock Exchange. At present, there is no internal project for the production of electric vehicles. This is the information that can be disclosed at present.

　　　　　　　　Counting the recent "everything is subject to the announcement", it can be said that Xiaomi’s reaction to the rumors of building a car has become less and less strong. But even so, it can’t be proved that this is a certain thing. After all, Dyson said that he would build a car, but he didn’t make it later.

　　　　　　　　Event review:On March 24th, China executives announced at the Weibo that the price of Model Y on sale would be raised by RMB 8,000, which will take effect from now on, and the customers who have ordered it will not be affected by this price adjustment. Among them, the domestic long-life version rose from 339,900 to 347,900 yuan, and the high-performance version rose from 369,900 to 377,900 yuan.

　　　　　　　　Details decoding:

　　　　　　　　Previously, the continuous price reduction was called "leek harvester". However, this is Tesla’s first active price increase since it was made in China, which broke the iron law of only reducing prices but not increasing prices several times before.

　　　　　　　　The news of the price increase came unexpectedly, which made people unprepared. The relevant person in charge of Tesla said in response to this price increase that it was mainly affected by the rising production and manufacturing costs of the company.

　　　　　　　　As we all know, the power battery accounts for the largest proportion in the composition cost of electric vehicles, and the price of raw materials upstream of the power battery is currently rising.

　　　　　　　　According to CCTV Finance Network, as of March 12, the average price of domestic battery-grade lithium carbonate market was 83,500 yuan per ton, which increased by 6,000 yuan per ton in a week. Looking ahead, the price of battery-grade lithium carbonate has risen from 40 thousand yuan per ton in December last year to more than 80 thousand yuan per ton now, which is equivalent to doubling the price in four months, and it will be raised almost every other day.

　　　　　　　　Not only lithium carbonate, but also the prices of other lithium raw materials needed in lithium batteries continue to rise. Since January of this year, the price of lithium hydroxide has increased by 35%, that of Ferrous lithium phosphate has increased by nearly 20%, and that of cobalt in ternary lithium batteries has increased by more than 40%.

　　　　　　　　If the price increase of Model Y is due to the increase of production cost, then why didn’t the price increase share 75% parts with Model Y?

　　　　　　　　While the outside world was wondering, Tesla raised the price of some Tesla Model 3 models in official website on March 25th. According to official website data of Tesla USA, the prices of the standard battery life upgrade version and the long battery life full-drive version of Tesla Model 3 have been raised by $500, and the current prices are $37,990 and $46,990 respectively.

　　　　　　　　As for the domestic market, the relevant person in charge of Tesla China said that at present, Tesla has no price increase plan for other models sold in China, including the domestic Model 3.

　　　　　　　　Event review:On March 20th, at the China Development Forum, Musk, who participated in the event through remote video, gave an assurance that Tesla would never provide the US government with the data collected by its vehicles in China or other countries.

　　　　　　　　Details decoding:

　　　　　　　　On March 13th, Musk posted a message on Twitter that he would take back the trial rights of some car owners’ FSD beta version, because these car owners don’t like watching the road very much when turning on the autopilot function, which poses a safety hazard.

　　　　　　　　When the tweet was sent, there was something wrong with the user. On Twitter, I asked Musk if Tesla’s in-car camera could monitor the owner. Musk answered directly, yes! I never thought that this understated answer made Musk have to wipe his ass hard after a few days.

　　　　　　　　On March 19th, in China, far away from the other side of the Pacific Ocean, some troops posted a notice saying that after investigation and actual testing, Tesla brand cars were equipped with a series of technical devices that could expose the target position, such as omni-directional cameras and ultrasonic sensors. In order to ensure the absolute safety of military secrets, Tesla was forbidden to enter the relevant areas.

　　　　　　　　In this regard, Tesla China immediately clarified that all Tesla vehicles in the China market did not turn on the in-car camera, and did not involve the test of FSD Beta.

　　　　　　　　Then, as the boss of the company, Musk couldn’t sit still. When talking about artificial intelligence and data security at the China Development Forum meeting held on March 20, he took the opportunity to make the above commitments. Obviously, Musk is worried that more units will join the ban on Tesla according to the actual situation, which will have a vital and irresistible impact on Tesla’s brand strategy.

　　　　　　　　Facts have proved that Musk’s worries are not superfluous. According to online news, some local police stations have asked Tesla owners to drive to designated places for inspection, and some military hospitals have posted notices prohibiting Tesla from entering.

　　　　　　　　Event review:On March 25, the official announced that due to the shortage of supply, Tank 300 suspended the notice of receiving orders. From 24: 00 on March 28, 2021, WEY APP will suspend receiving new orders.

　　　　　　　　Details decoding:

　　　　　　　　According to the statement, as the average daily order of tanks has remained high for 300 days, the monthly order volume has continuously exceeded 10,000 units. Due to excessive accumulated orders, the waiting period for delivery of many tank vehicles has reached more than three months.

　　　　　　　　In order to fundamentally solve the problem of long waiting period and provide a better car buying experience, the government decided to "stop production and upgrade" the factory to provide guarantee for subsequent production increase.

　　　　　　　　After the transformation, more than 50 production line robots will be added to improve the production rhythm and break through the bottleneck of production capacity. The "production stoppage and upgrading" is expected to start from March 29th, and the production line transformation and commissioning is expected to be completed on April 10th.

　　　　　　　　In addition, Wei Jianjun, Chairman of Great Wall Motor, said at an industrial forum on March 21st that WEY’s tank series will develop as an independent brand, becoming the fifth independent brand of Great Wall Group after WEY and Cannon, and this brand mainly focuses on off-road vehicles. Previously, the new brand LOGO has been announced.

　

At 1: 30 am local time on the 24th, a 12-story residential building in Miami-Dade County, Florida, USA partially collapsed. Xinhua news agency

At 1: 30 am local time on June 24th (at 13: 30 pm Beijing time on the 24th), a 12-story residential building in Miami-Dade County, Florida, USA partially collapsed, which has caused at least three deaths and at least 99 people are missing. Search and rescue personnel found 102 people and confirmed their safety. With the development of rescue work, it is expected that the number of casualties and missing persons may increase significantly.

37 people have been rescued.

According to many American media reports, such as The New York Times, Associated Press and Miami Herald, Champlain Towers South was located in a seaside town about 6 miles north of Miami Beach, and the south half of the whole building suddenly collapsed at about 1: 30 am. From the nearby video footage, it seems that the center of the building collapsed first, and then the part near the sea was crumbling. After a few seconds, a huge dust cloud swallowed up the whole building.

More than 80 fire rescue workers were on the scene to carry out rescue. People’s visual map

At least 99 people are still missing. More than 80 fire rescue workers were on the scene to carry out rescue. Miami-Dade Fire Rescue Assistant Captain Raide Jadallah said that so far, rescuers have rescued 35 people trapped in the building and two others trapped in the rubble. Workers are still carefully cleaning up the rubble, hoping to find more survivors.

Frank Rollason, the local emergency management director, said that the people who had been rescued included a child whose parents were probably dead. Rescuers also rescued a mother and her child. In order to save her from the ruins, the woman’s leg had to be cut off.

According to CCTV news, Daniella Levine Cava, the county magistrate of Miami-Dade County, updated the search and rescue situation at a news conference in the late afternoon of 24th. She pointed out that after the building collapsed, the search and rescue personnel had found 102 people and confirmed their safety, and at least 99 people were still missing.

At present, the collapse has caused at least three deaths and at least 99 people are missing. Xinhua news agency

The family of Paraguay’s president’s wife and sister disappeared.

An official in Dade County said that it was difficult to determine how many people were in the building at the time of the incident, and there was no fixed property management company in the building to record the residents’ situation. The apartment consists of permanent residents, seasonal residents, renters and short-term tourists, so the authorities mainly rely on neighbors’ statements to estimate the number of people.

However, Florida Senator marco rubio said that "a considerable number" of the residents in the building are foreigners.

According to the Ministry of Foreign Affairs of Paraguay, six Paraguayan nationals are in the building and their whereabouts are unknown. The six people are Sofia Lopez-morera, the sister of the wife of the President of the country, her husband Luis Pettengill, their three children and their nanny luna Villalba. The President of Paraguay, Mario Abdo Benítez, cancelled some activities scheduled for the 24th because of this incident.

The Argentine Consulate in Miami also stated that nine Argentine citizens were missing. The Venezuelan Embassy in the United States confirmed that four Venezuelan citizens were missing. The Ministry of Foreign Affairs of Uruguay said that three Uruguayan citizens may be missing, but their identities are unknown. The Colombian Foreign Ministry reported that six Colombian citizens lived in the building, and officials were still trying to determine whether they were present at the time of the incident.

According to public records, the building was built in 1981, and now it has reached the re-certification requirement for 40 years. People’s visual map

Long-term settlement of collapsed building

On the afternoon of 24th local time, Miami-Dade police chief Alfredo Alfredo Ramirez said at a press conference that the cause of the building collapse is still unclear. According to public records, the building was built in 1981, and now it has reached the re-certification requirement for 40 years. A representative of the local community said that the building is about to undergo a large-scale maintenance work, mainly to repair rusty steel bars and damaged concrete. At present, construction has begun on the top of the building.

Fox News reported that a construction expert was quoted as saying that the possible cause of the accident does not rule out the factors of construction. "Wall paint or other materials may be removed during construction to check the corrosion degree of steel beams. The salt in the air along the coast of Miami may accelerate the corrosion of steel. "However, he added that although salt will have a serious impact on coastal buildings, he is not sure how long it will take for this process to make the corrosion level reach the point where buildings collapse.

According to a report by USA-Today on 24th, according to a study conducted by Shimon Wdowinski, a professor in the Department of Earth and Environment of Florida International University in 2020, the collapsed building showed signs of settlement in 1990s. According to his research, from 1993 to 1999, the annual settlement of the building was about 2 mm. Dovinsky pointed out that according to his experience, the settlement observed in the 1990s usually has an impact on buildings and their structures. Dovinsky said that settlement alone may not lead to the collapse of the building, but it may be a contributing factor.

On June 24, 2021, local time, in Florida, the family and friends of the residents of the collapsed residential building were waiting for news.

After the incident, US President Biden said that he had talked with the county magistrate of Miami-Dade County and Congressman Debbie Matherman Schultz representing the district. Biden said that he was waiting for the governor’s declaration of a state of emergency and was ready to immediately call federal resources for rescue. At present, the residential collapse in Miami-Dade County has aroused widespread concern in the United States.

1905 movie network news　Recently, the bus system frequently exposed the news that drivers were insulted or even attacked by passengers. When the crisis comes, if someone can step forward, the result may be completely different. At about 7:00 on November 8, 2018, the driver Niu Mou drove a long-distance bus from Tianjin Heiniucheng Road Long-distance Bus Terminal to Bozhou City, Anhui Province. At that time, there were 13 drivers and passengers in the same car. During the period, the criminal suspect Jiao Mou stabbed the shift driver Sang Mou with a knife. The driver Niu Mou found it and stopped, and grabbed the knife in the suspect’s hand. At the same time, the passengers Hu Mou and Yin Mou in the car also came forward to subdue the suspect. Come forward at the crucial moment and praise these two brave citizens!

When faced with a weak gangster, some people may stand up, but what if they are faced with an entire evil group, which is rich and powerful and has a large number of people, so everyone will not "mind their own business"? In a film to be released on December 21st this year, it tells the story of a policeman who stepped forward to fight against local evil groups. In the trailer, Sun Dasheng, played by Wang Qianyuan, a justice criminal, found that the case was full of doubts during the investigation of the "jumping case". Through the analysis, Sun Dasheng found that all the clues point to the evil group headed by Zhao Tai, the son of "Zhao Group" played by Bao Beier. Just as the truth was about to come out, the evil forces threatened and lured Sun Dasheng’s family in an attempt to stop the investigation. In the face of lawless evil groups, Sun Dasheng, in order to safeguard the dignity of the law, as he himself said, "Whether I am a policeman or not, I will check it out!" He chose to stand up and continue to pursue the murder: in the underground parking lot, Sun Dasheng and Zhao Tai’s bodyguards fell on the car, and the window was instantly smashed; In the square, Sun Dasheng drove a police car to chase Zhao Tai, who was already at the end of the road. Zhao Tai was forced to get off the bus after the vehicle was violently hit, and the two then fought to the death.

In the face of evil forces, Sun Dasheng, who stood up for justice, is definitely a real "big shot". Can he finally bring Zhao Tai to justice, and how will this contest between good and evil end? Please go into the cinema in person on December 21st to find out.

Jeremy IronsandMatthias Schoenaerts

1905 movie network news The spy war movie starring "big cousin" jennifer lawrence welcomes two powerful actors — — Jeremy Irons and matthias schoenaerts have confirmed their joining.

　

Adapted from Jason Matthews’ novel of the same name, The Red Sparrow tells the story of a contemporary Russian beauty spy, Dominika Egorova, who was reluctantly trained as a "sparrow" by the KGB, and then sent to seduce a CIA agent, Nathaniel Nash, in order to obtain a list of American spies who penetrated into Russia.

　

It is reported that The Red Sparrow will be directed by Francis Lawrence, the second and third director of the series, and the script will be written by Justin Haythe. Jennifer lawrence will play Egorova, a Russian female agent, and joel edgerton has previously confirmed to join, and her role is unknown.

　

Matthias schoenaerts and Jeremy Irons have been seeing each other recently. Sunell has done well in tom hopper’s film, and will co-star in the Netflix film Soul of the Night with robert redford and jane fonda in the near future. In appearance, Sunell is somewhat similar to Putin. Perhaps Sunell’s role in The Red Sparrow is the Russian president.

　

British actor Jeremy Irons’s recent films are all big productions, and the one with Michael Fassbender will be released at the end of the year, and Alfred, the Batman butler in DC comics played by him, will appear in the film.

　

The Red Sparrow will be released in the United States on November 10th, 2017.

Sichuan Online Reporter Wu Menglin Text/Video

Gorgeous iron flowers illuminate the night sky, dazzling, dragon dance tumbling through the fire … … On the evening of February 5th, a series of Lantern Festival activities were held in Huanglongxi Ancient Town, Shuangliu, Chengdu, and the national-level non-legacy "Dragon Lantern Dance" surprised the night sky.

Dragon lantern dance.

The rivers of Huanglong River, Fuhe River and Luxi River in the Millennium ancient town flow quietly. During the Lantern Festival, the buildings with cornices and corners in the ancient town are decorated with lanterns and lanterns, and tourists are weaving, reappearing the prosperity of the ancient Huanglongxi, where "thousands of people hand in their hands every day and ten thousand lights at night".

Dragon lantern dance.

On the day of Lantern Festival, the 23rd International Dragon and Lion Culture and Art Festival was held in Huanglongxi Ancient Town, and various traditional folk cultural performances were prepared for tourists, such as dancing dragons and lions, playing lanterns with sisters, singing trumpets on Fuhe River, and spitting fire, which brought us closer to the Year of China in our memory. The most surprising thing for tourists is the traditional folk custom of Huanglongxi ancient town, which originated in the Eastern Han Dynasty, and the national-level non-legacy "Dragon Lantern Dance". Huanglongxi is also named as "the hometown of China folk art dragon".

Lion dance performance.

The dragon lantern dance in Huanglongxi is a combination of dragon, lantern, dance and fire. When the craftsman scoops up the molten iron, throws it into the air and hits it hard, the bright red hot iron juice blooms into gorgeous iron flowers, which are dotted in the sky, accompanied by drums, and the dragon dance is tumbling, hoping for a good weather, health and safety in the new year.

The ancient town of Huanglongxi is decorated with lanterns and colorful decorations everywhere.

Photo courtesy of Shuangliu District Media Center

　　CCTV News:Recently, the anti-corruption international documentary "Red Wanted" will be broadcast on CCTV. In the popular one-minute trailer, Xu Chaofan, who has fled to the United States for 17 years, is particularly eye-catching, which once again triggers the public, public opinion and other parties to trace the story behind the overseas pursuit.

　　The 30-year-old president was once prominent in the local area.

　　In 1990s, Xu Chaofan was the president of Kaiping Sub-branch of Bank of China, and he was also the principal in the corruption case of Kaiping Sub-branch.

　　According to media reports, Xu Chaofan, the president of Kaiping Sub-branch at the age of 30, was once prominent in the local area.

　　Xu Chaofan, however, took advantage of his position to embezzle and misappropriate a huge amount of public funds from China Bank, and was suspected of embezzling and misappropriating about 485 million US dollars (4 billion RMB), which is also the biggest bank corruption case since the founding of New China.

　　After the incident, a local official said: "We rarely see him, but I feel that this person is very resourceful." .

　　Fled to America and gambled day and night for a week.　

　　In October 2001, Xu Chaofan fled to the United States via Hongkong and Canada.

　　At that time, he fled with two presidents who succeeded him: Yu Zhendong and Xu Guojun, and their wives.

　　Escape is prepared.

　　Before fleeing, in order to get the green card of the United States smoothly, Xu Chaofan even got a fake marriage with the local people, thinking that after successfully emigrating, he could escape the sanctions of China law, and he had no worries since then.

　　After fleeing to the United States, in order to wash away the black money as soon as possible, Xu Chaofan and others went to Las Vegas to start gambling day and night, and this happy life only lasted for more than a week.

　　In November, 2001, China issued a red wanted order through Interpol, and through international law enforcement cooperation, it quickly carried out the pursuit of three people. Xu Chaofan and others found that all the money in the account was frozen, and the money in the casino was also frozen.

　　150,000 pages of evidence can not escape the law.

　　Xu Chaofan’s life in the United States is not satisfactory. After three years of hiding, "we did take a lot of money out, but hiding was tiring. A person always hides in one place, or hides everywhere, and the quality of life and all aspects are inhuman. "

　　In April 2004, Yu Zhendong, an accomplice, voluntarily returned to China for trial.

　　At this time, Xu Chaofan tried to fight back, trying to use loopholes in American law to escape punishment and get away with it.

　　China and the United States conducted a joint investigation. According to the consensus reached on prosecution in different places, the Central Commission for Discipline Inspection organized and coordinated the Supreme People’s Procuratorate, the Ministry of Public Security, the Ministry of Justice and other units, and successively provided 150,000 pages of evidence materials to the United States, and organized relevant witnesses to testify in American courts through remote video. This is the first time in China’s anti-corruption pursuit and recovery work, and it is known as a new model of criminal judicial assistance between China and the United States.

　　After eight years of unremitting efforts, in May 2009, Xu Chaofan was sentenced to 25 years in prison in the United States.

　　In the detention stage of the federal agencies in the United States, Xu Chaofan described it as an exhausting life, just like a deaf-mute person, living habits, eating and drinking are different in an unfamiliar place.

　　Since then, the focus of the pursuit of Xu Chaofan has shifted to persuasion and repatriation.

　　Recovering more than 2 billion yuan of stolen money has set N "firsts"

　　In June 2014, the Central Pursuit Office was established, and the Xu Chaofan case was listed as a key case under supervision.

　　At first, Xu Chaofan had illusions, thinking that after a long time, the investigators might change, and some pursuit work might stop, in an attempt to stay in the United States for a long time.

　　What shocked him was that in September 2015, Xu Chaofan’s wife Kuang Wanfang was forcibly repatriated by the US.

　　Through the high pressure of cooperation between China and the United States, the living space in the United States was constantly squeezed. Xu Chaofan finally recognized the reality, voluntarily pleaded guilty and repented, and proposed to return to China to surrender himself and accept repatriation.

　　At this point, the 17-year long and difficult pursuit and recovery work has ended, and more than 2 billion yuan of Xu Chaofan’s money involved in the case has been recovered from home and abroad, thus recovering the economic losses to the maximum extent.

　　Xu Chaofan’s bringing to justice has created many firsts, and he is the first duty criminal suspect to be repatriated from abroad after the establishment of the State Supervision Commission. It is also the first successful case that China has pursued prosecution in a different place and forcibly repatriated an important duty criminal fugitive after serving his sentence in a different place, and it is the first time to cooperate according to the Sino-US agreement on criminal judicial assistance.

　　If you escape, you will chase after it!

　　Since the launch of the "Skynet" operation, the French Open has become more and more tightly woven. As of December 9, 2018, 4,833 fugitives have been recovered from more than 120 countries and regions, including 995 national staff, and more than 10.3 billion yuan has been recovered.

　　This beautiful answer sheet highlights the firm determination of the CPC Central Committee to strictly manage the party in an all-round way, and once again shows the fleeing corrupt elements that overseas is not extra-legal, and no corrupt elements should have illusions; The pursuit and recovery work will be endless, justice will never be absent, and only an early confession is the only way out. (Text/Tian Hong)

After decades of development, China’s beauty industry has formed hundreds of billions of industrial chains, and famous national brands such as shanghai jahwa, Galand Group and Baiqueling have been born. With the upgrading of the consumer industry, the deepening of the dual-cycle national strategy and the deep change of consumers’ aesthetic concepts, the beauty industry will enter a golden period of development. In 2020, the epidemic situation in COVID-19 spread wantonly, and the international political and economic turmoil, which affected many enterprises, experienced a "narrow escape", and some enterprises faced difficulties and dared to explore and ushered in new prosperity in the crisis. Facing the ever-changing domestic and international situation, how can the beauty industry better meet the new round of opportunities and challenges through scientific and technological innovation? How to keep up with the changes in consumer demand and stand out from the fierce and complicated competition?

On the afternoon of December 20th, the 2020 Huali Beauty Summit Forum, hosted by East China University of Science and Technology, hosted by East China University of Science and Technology Alumni Association, School of Chemistry and Molecular Engineering of East China University of Science and Technology, and organized by Shanghai Xierui Industrial Development Co., Ltd., was held in Huayi Hotel, No.12, hengshan road. The forum was strongly supported by 10 companies including shanghai jahwa United Co., Ltd., Galand (Group) Co., Ltd., Cargill Investment (China) Co., Ltd. and Oriental Meigu Functional Skin Care Research Institute. The forum focused on the opportunities and challenges of the cosmetics industry in China, attracting well-known enterprises, alumni,?More than 100 representatives from the media, Huali teachers and students attended the meeting offline, and the number of participants in online live broadcast reached more than 10,000. The forum was presided over by Li Min, general manager of the Strategy and Purchasing Department of Galand Group.

Caption: Forum site

Caption: Li Min presided over the forum.

At the opening ceremony, Wu Baijun, vice president of East China University of Science and Technology, Qian Xuhong, an outstanding alumnus of East China University of Science and Technology, academician of China Academy of Engineering and president of East China Normal University, and Pan Qiusheng, chairman and CEO of shanghai jahwa United Co., Ltd. delivered speeches respectively.

On behalf of East China University of Science and Technology, Wu Baijun congratulated the establishment of the industry alumni association and the holding of the forum, and welcomed all the guests who participated in the forum and friends from all walks of life who watched the live broadcast. He pointed out that the establishment of the Huali Beauty Industry Alumni Association and the holding of the first summit forum conform to the development of the times and social needs, and meet the common interests of alumni, enterprises and schools, which is conducive to linking and integrating resources from all walks of life, helping alumni and enterprises grow and progress, and promoting the development of the cosmetics industry and East China University of Science and Technology. He sincerely wishes the Huali Beauty Industry Alumni Association to unite and serve the vast number of alumni in the future work, help the development of alumni, enterprises and alma mater, and create greater economic and social benefits; At the same time, I hope that all alumni and colleagues will take the opportunity of the establishment of the beauty industry alumni association and forum activities to explore and establish a cooperative model and long-term mechanism for the coordinated development of production, learning, research and use inside and outside the school, so as to form a good situation of exchange of needed goods, mutual development and mutual assistance and win-win.

Academician Qian Xuhong has served as the president of East China University of Science and Technology and the chairman of East China University of Science and Technology Alumni Association. As an outstanding alumnus of East China University of Science and Technology, he is very grateful to the alumni for their contributions and support to the development of his alma mater. He pointed out that the beauty industry, as a sunrise industry in the world, will surely play a greater role in the future development of China. In addition, we should also fully realize that the beauty industry should make more efforts in terms of science and technology, industrial scale and economic benefits, especially paying attention to the in-depth application of cutting-edge science and technology in the beauty industry. This will determine whether the whole industry can go to the high end and truly become one of the leaders in the world. He expressed his belief that by giving full play to the scientific and technological advantages of East China University of Science and Technology in traditional disciplines and newly developed disciplines, we will certainly make greater contributions to the development of cosmetics industry and science and technology in China.

The Alumni Association of East China University of Science and Technology has always adhered to the working concept of "unity, cohesion, service and assistance" for the majority of alumni, and made great efforts to build an industry alumni association with the purpose of integrating industry resources and assisting alumni development. At the opening ceremony, Wu Baijun, Vice President of East China University of Science and Technology, Pan Qiusheng, Honorary Chairman of Huali Beauty Industry Alumni Association and Chairman and CEO of shanghai jahwa United Co., Ltd., Wang Tingzhang, Chairman of Huali Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., Li Jianwei, Director of Huali Alumni and Development Liaison Office and Secretary General of Alumni Association, Zhang Wenqing, Vice Chairman of Huali Beauty Industry Alumni Association and Party Secretary of Huali College of Chemistry and Molecular Engineering jointly unveiled the newly established Huali Beauty Industry Alumni Association. After the collective vote of the board of directors of Huali Beauty Industry Alumni Association, alumnus Pan Qiusheng served as honorary chairman of Huali Beauty Industry Alumni Association.

Caption: Opening Ceremony of Huali Beauty Industry Alumni Association

Caption: Wu Baijun presented an honorary letter of appointment to Pan Qiusheng’s alumni.

Pan Qiusheng said that he was very fortunate to be the honorary chairman of the Huali Beauty Industry Alumni Association and felt a heavy responsibility. He pointed out that China’s beauty industry has a market scale of more than 300 billion, and it is still in the process of sustainable development. However, we should be soberly aware that the penetration rate of China’s beauty market is still far lower than that of the global market, especially in Europe, America, Japan and South Korea. Beauty cosmetics people bear the burden of promoting the continuous innovation and sustainable development of China’s beauty and daily chemical industry. We are facing a very volatile, complex and unpredictable world. The COVID-19 epidemic in 2020 made us fully feel the unpredictability of the world. Under such circumstances, the establishment of the Huali Beauty Industry Alumni Association and the holding of the summit forum shoulder the historical responsibility of promoting industry innovation and promoting information exchange. He expressed his expectation that through such effective and in-depth communication, students will understand the market dynamics and lay a better foundation for future career development; Further promote the scientific research strength of the school to keep pace with the times and deeply connect with the dynamic trends of consumers; Help practitioners in the beauty industry to provide consumers with better products and services; Realize better contact, exchange and communication in the value chain of beauty industry and find more opportunities to promote the development of the industry.

According to the relevant data of Prospective Industry Research Institute, by 2022, the market size of China beauty industry will reach 500 billion yuan. If personal care category is added, the beauty market in China has reached a trillion-dollar volume. Under the impetus of industrial agglomeration, new technology and industrial chain optimization, China cosmetics industry has entered the moment of full awakening of "new economy". How to look at the current complex industrial situation, the industry elites, experts and scholars attending this forum gave their own answers.

Dr. Mao Jianwen, Vice President of BASF Global and Business Management Department of Nursing Chemicals Business Department in Greater China, delivered a keynote speech on the topic of "Innovative Cooperation, Win-Win Future-Trend of Cosmetic Raw Materials". He pointed out that the rapid development of China for decades and the continuous improvement of women’s social status in China have ushered in a golden age for China’s cosmetics industry. Compared with countries such as Europe, America, Japan and South Korea, the lack of penetration in our cosmetics market will bring us countless opportunities, and consumers’ demand and yearning for quality of life will surely make more national brands rank among the world-class industries. From the perspective of raw material industry, it is the real foundation for enterprises to bring value to brands by satisfying consumers’ needs, demands and pleasures. The insight into consumer demand and the yearning for improving the quality of life implied behind consumer demand are the basic thinking principles for enterprises to promote innovation. Mao Jianwen described a series of practices of BASF, a century-old enterprise, in meeting consumers’ needs, exploring consumers’ demands and creating consumers’ happiness. We also look forward to further strengthening cooperation and win-win development with East China University of Science and Technology in innovation.

Dr Zou Yue, Director of Science and Technology Department of R&D Center of Galand Group, delivered a keynote speech on "Fragrance Innovation and Beauty Products Technology". He introduced the general situation of brand establishment, enterprise development, talent team and scientific research and development of Galand Group, and emphatically shared the development course of the company’s own brand-Nature Hall. Since its inception, the brand has positioned its product DNA in the Himalayas. "Beauty begins with nature, and learning from nature" is the core interpretation of the brand. For more than ten years, Galand Group has taken modern science and technology as a tool, artistic aesthetics as a guiding ideology, and environmental protection as a concept of sustainable development, and made many scientific investigations in Himalayan areas, from tropical valleys at low altitudes to snowy plateaus and grasslands at high altitudes. By using modern techniques such as collecting the fragrance of living flowers, the original fragrance from Himalaya was developed, and the fragrance was recreated and reproduced by various experimental techniques, and it was successfully applied to three personal care and body care products of Nature Hall, effectively satisfying consumers’ demand for sensory efficacy of products. In addition, inspired by the impressionist school, Galand Group gradually developed the idea that Himalayan impressions create fragrance, and created Himalayan impressions-related fragrance by taking Himalayan landscapes, plants, colors, animals and culture as impressions. With the idea of creating fragrance by impression and artistic re-creation, Galand Group has launched a new perfume brand ASSASSINA Shaheen’s series of perfumes. Aroma innovation originates from nature and surpasses nature.

Jiang Ligang, Chief R&D Officer of Polaiya R&D Innovation Center, delivered a keynote speech on "New Regulations: New Changes in Cosmetic Formulation". He pointed out that the essence of the introduction of new laws and regulations and related supporting systems is to protect the safety and interests of consumers. It is a very great move to lead the industry innovation with legal innovation, which will affect the development of the beauty industry in the next few decades. He described the changes of new laws and regulations related to formula from the perspectives of changes in registration and filing, data requirements for first registration and filing, requirements for changes in registration and filing, Measures for the Administration of Cosmetic Labeling, and label content. The new regulations will also bring new impacts on enterprises in terms of raw materials and formula technology, mainly in that the formula of cosmetics in the future will focus on efficacy as never before, the core independent intellectual property rights will become the core competitiveness of enterprises, and sustainable development will become the core value of more and more enterprises, requiring enterprises to pay more attention to environmental protection and sustainable development.

At present, the national beauty brands in China have risen in groups. Nationalization of cosmetic raw materials and products market is an inevitable development trend. Alumni Zhang Wanping, Executive Dean of Shanghai Universities of Applied Sciences International Cosmetics Institute, shared the topic "Technical Development Trend of Nationalization of Cosmetics Market". She pointed out that technology is the driving force of development in any industry. Nationalization technology innovation is the key in cosmetics market, and the technology chain of cosmetics industry includes three parts: raw materials, formula and evaluation. In terms of raw materials, besides natural extraction and biological fermentation, which are concerned by the market and consumers, we should not avoid synthesis. Cosmetic raw materials still depend on synthesis technology, and the direction and application performance of synthetic raw materials need to be defined in combination with cosmetic formula system. In terms of formula, cosmetic formula is a multidisciplinary system, especially based on the theoretical basis of colloid and interface chemistry. Designing carrier structure according to the characteristics of raw materials and developing market-competitive product system is the main direction of product development in the future. In terms of evaluation, under the new regulations, the requirements for evaluation are higher, and the whole industry will pay attention to the establishment of evaluation system for cosmetic raw materials and products. There is still a long way to go in the evaluation of cosmetics, which needs further discussion. How to build a scientific and reasonable evaluation system through multi-dimensional system is the premise of the sustainable and standardized development of cosmetics market.

Professor Zhu Weihong, Dean of the Research Institute of East China University of Science and Technology, introduced the latest scientific research achievements of East China University of Science and Technology. He introduced the fruitful achievements of East China University of Science and Technology in discipline development, scientific research team, scientific base, personnel training, international cooperation, award-winning and transformation of scientific research achievements in the process of building a "double-first-class" university in recent years, and emphatically introduced the technical scientific research achievements related to the cosmetics industry of many professors including Shang Yazhuo, Zhang Wenqing, Wang Limin, Wang Zejian and Zhang Hongbo. In addition, Ding Wei, Dean of the College of Arts and Media, is unique in the field of brand image design and innovative development, and Du Weiyu, Associate Professor of the Business School, has conducted in-depth exploration on the market positioning and marketing strategy of cosmetic brands. East China University of Science and Technology has been able to realize the intellectual support of the whole industry chain from technology to design to marketing. He pointed out that the foundation and advantage of colleges and universities is basic research, and it is necessary to establish self-confidence in scientific research, so as to achieve the goal of running together and then leading, and emphatically introduced the practical exploration of East China University of Science and Technology in color-changing dyes, color-changing glasses, color-changing nail polish and color-changing glass.

At the closing ceremony, Zhang Wenqing, Party Secretary of School of Chemistry and Molecular Engineering, East China University of Science and Technology, Wang Tingzhang, Chairman of East China University of Science and Technology Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., and Li Jianwei, Director of East China University of Science and Technology Alumni and Development Liaison Office and Secretary-General of Alumni Association delivered speeches respectively.

Zhang Wenqing said that the Institute of Chemistry is characterized by the first-class discipline of chemistry, and its scientific research, such as the screening platform for preparing active ingredients from plants and plant cells, the analysis and testing platform with the most advanced equipment and analytical capabilities in China, and new technologies such as liposomes, nano-particles and liquid crystal emulsification, are all highly compatible with the beauty industry. The research and development of "Hualixiang" hand sanitizer and "Twelve Yaxin" perfume, and the establishment of the cosmetics laboratory led by Professor Shang Yazhuo are all beneficial attempts to integrate scientific and technological innovation and cultural creativity and apply professional knowledge to innovative practice. The College will also increase the training of cosmetics-related talents with the help of the beauty industry alumni association platform, enhance the exchange and interaction between universities and industries, better unite and unite alumni in the cosmetics industry, strengthen information communication and resource sharing among alumni, and promote cooperation.

Wang Tingzhang said that he was very fortunate to be the first chairman of the Huali Beauty Industry Alumni Association. The establishment of the beauty industry alumni association will undoubtedly become an effective platform for in-depth communication between the alma mater and alumni in the beauty industry, and the beauty summit forum will also become a brand activity for the alma mater to better link industry enterprises, integrate social resources and serve the beauty industry. He said that he is looking forward to working with colleagues of the beauty industry alumni association to create and build together. Under the unified leadership of the school alumni association, he will give full play to the unique advantages of the industry, further promote the integration of Industry-University-Research, accelerate the incubation and application of scientific research soft achievements, and jointly cultivate talents through school-enterprise cooperation, so as to contribute to the healthy and prosperous development of the beauty industry in China, and jointly build a first-class beauty industry alumni association in China.

Li Jianwei said that today’s forum activities have enabled us to have a clearer understanding of the opportunities and challenges faced by the cosmetics industry in China, enhanced industry awareness and broadened our thinking horizons through the wonderful sharing and interactive exchange of guests, and also provided a favorable opportunity for further promoting the interaction and cooperation among universities, enterprises and alumni. We believe that the establishment of Huali Beauty Industry Alumni Association will surely become an important platform for related enterprises and alumni, and achieve group development and win-win results through communication, cooperation, mutual assistance and sharing. The establishment of Huali Beauty Industry Alumni Association will also help the discipline construction and personnel training of the alma mater.

On the morning of the same day, the first member representative meeting and board meeting of East China University of Science and Technology Beauty Industry Alumni Association was successfully held. Alumni Wang Tingzhang, leader of the preparatory group, introduced the preparations for the conference, reviewed and adopted the Articles of Association of East China University of Science and Technology Beauty Industry Alumni Association, and elected the first Council of East China University of Science and Technology Beauty Industry Alumni Association. After voting, Pan Qiusheng, Chairman and CEO of shanghai jahwa United Co., Ltd., served as honorary chairman of the Council, and Wang Tingzhang, Chairman of Shanghai Xierui Industrial Development Co., Ltd., served as chairman of the Council. Galand (Group) Co., Ltd. has 9 vice-chairmen including Li Min, general manager of the strategic purchasing department, 24 directors including Wang Ping, chairman of Lanzhou Dayuan New Materials Technology Co., Ltd., a supervisor including Huang Chao, a partner of Guo Hao Law Firm, and Yao Chen, CEO of Beauty BU of Wipro Consumer Goods Group, concurrently serves as secretary-general.

On behalf of the Alumni Association of East China University of Science and Technology, Li Jianwei congratulated the establishment of the Alumni Association of Beauty Industry and the election of directors. He said that in the future work, the school will spare no effort to provide all possible guidance, support and help for the construction and development of the beauty industry alumni association, and work together with the alumni to do a good job in alumni work and make unremitting efforts to build a deep-rooted and endless Huali life community.

Wang Tingzhang pointed out that the establishment of the Beauty Industry Alumni Association has provided an effective platform for increasing in-depth communication between schools and alumni. In the future, the Beauty Industry Alumni Association will actively integrate resources, with the goal of serving alumni and helping their career development, make efforts to strengthen contact with alumni in the beauty industry at home and abroad, build a platform for interactive exchanges, strengthen cooperation with their alma mater, jointly promote scientific and technological innovation and personnel training in the beauty industry, and build an integrated platform in Industry-University-Research.

Photo caption: Members of the first Council of Huali Beauty Industry Alumni Association took a group photo.

CCTV News:During the just-concluded "May Day" holiday, the popularity of travel in various places has not diminished. According to the big data analysis of China Mobile Wutong, the daily average number of tourists increased by 20% during the May Day holiday this year. Among them, the tourism of folk culture has increased significantly. The increasingly rich supply of cultural tourism products constantly meets people’s more diverse consumer needs.

During the May Day holiday, the non-legacy experience tour became a highlight. Xinjiang, a popular scenic spot, welcomes many tourists. In Kashgar, earthenware handicrafts attract tourists from all over the world. Visitors experience the fun of making earthenware on the spot and feel the charm of intangible cultural heritage from a distance.

In Jiangxi, folk cultural activities such as hand-cranked lion, clam shell dance and "Ma Bu Deng" are staged in turn, allowing tourists to experience the local ancient charm and folk customs while visiting the ancient village.

Science and Technology Empowers Smart Tourism to Promote Tourism Consumption on May 1 ST

Science and technology empowerment and smart tourism have become the new hot spots in the tourism consumption market in May 1st. According to the preliminary statistics of the Ministry of Culture and Tourism, during the May 1 holiday this year, the first batch of 42 national smart tourism immersive experience new space consumption increased by more than 120% compared with the same period of last year, with a total amount of more than 220 million yuan and a consumption of more than 4.3 million people.

New gameplay and new formats bring new experiences to tourists.

In addition to folk tourism, non-legacy tourism and wisdom tourism, some new games and new formats have also brought people new experiences during this May Day holiday.

In Suzhou East Taihu Lake Tourist Resort, visitors can choose 5-mdash; 15-minute low-altitude flight route, take a helicopter to watch the lake view. Up to now, there are nearly 1,000 flight experiences, with a duration of more than 1,000 minutes and more than 100 flights. In the scenic spot of China Elk Garden in Yancheng, Jiangsu Province, the helicopter low-altitude tour project is also favored by friends of all sizes. By May 4th, the helicopter had received more than 1,800 tourists, and its operating income exceeded 600,000 yuan.

In Baoshan National Mine Park, Guiyang County, Hunan Province, tourists wear safety helmets and take a small train to explore underground mines under the guidance of tour guides. In the scenic area, tourists can visit underground mines, museums, ancient coin-themed sculptures and other diverse consumption scenes.

Rural tourism with rich cultural flavor presents new highlights.

According to the National Rural Tourism Data Monitoring Center, during the "May 1" holiday this year, the total number of rural tourism receptions nationwide reached 172 million, and the total rural tourism revenue reached 51.817 billion yuan, up by 8.9% and 12.3% respectively.

Rural tourism also presents new features in this May Day holiday. During the holiday, the Ministry of Culture and Tourism launched 82 theme routes of "Spring Festival, Free in the Country". The phenological landscape, agricultural folk customs, seasonal products and special diets contained in traditional seasonal solar terms will be transformed into a new immersive rural tourism experience with the charm of nature and humanity and the beauty of tradition and modernity.

Small cities have sprung up, and the car rental market is booming.

In addition, the car rental platform data shows that the overall "May 1" holiday car rental remained at a high level, and the national vehicle rental rate peaked at over 90%.

According to big data, Yuyao, Loudi, Qingyang, Pingliang and Suining rank among the top five in the national rental rate, and cities such as Hulunbeier, Songyuan, Daqing, Suqian and Danyang have become the fastest growing cities for car rental, highlighting the tourism prosperity of small and medium-sized cities.

In addition, from the perspective of large cities, Zhengzhou’s car rental rate ranks first among provincial capital cities. First-tier cities such as Shanghai and Beijing rank first, followed by Changsha, and provincial capital cities such as Hangzhou, Xi ‘an, Shenyang, Shijiazhuang, Chongqing, Chengdu, Haikou, Nanjing, Hefei and Lanzhou are also collectively on the list.

　　This is a young man’s play,

　　This is a drama of young people’s martial arts dreams.

　　Martial arts dramas don’t follow the "local spirit", but they go straight to the soul.

　　Young people’s youth, love, fantasy, liveliness, rhythm and bright thinking can all be derived from a drama. In 2020, the new version of CCTV’s "Two Prides" is a smart and beautiful martial arts world for young audiences.

　　This Spring Festival is a bit special, and finally young people who are not easy to stay at home for so long, let’s chase a drama together. Since its launch, "Double Pride" has been outstanding, and has won many praises from both inside and outside the industry. So, what is the reason that makes it so popular? What’s the secret of its popularity?

　　First, the martial arts narrative: Young people in every era have a little fish and Hua Wuque in their hearts.

　　In 1966, the novel "A Double Pride", which was first published in Taiwan, China, became a wonderful book among martial arts novels, enjoying a good reputation in the Chinese world. Every time it is adapted into a film and television work, it becomes a film and television feast that people can see at a glance.

　　In fact, every era will contribute the best actor resources to create the "Double Pride" and its characters belonging to that era. Among them, the most attractive one is Hua Wuque.

　　In 1988, Tony Leung Chiu Wai, as a "wireless five tiger general", played the role of Little Fish in the TV series "Two Prides in a Family" produced by Hong Kong, China TV Broadcasting Co., Ltd., which was his early success. Wu Dairong, a newcomer, plays the role of Hua Wuque, which has captured the hearts of many audiences with the elegant temperament of a gentleman in white and a well-proportioned tree. So far, there are still many "flower fans" who think: "After Wu Dairong, there will be no more playboys."

　　In the 1992 film version of "Two Prides in a Family", Andy Lau starred in Little Fish, while Brigitte Lin disguised herself as a man and played Hua Wuque, giving people a different movie-watching experience. I’m afraid Jimmy Lin and Alec Su starred in "Two Prides in a Family" in 1999 and Dicky Cheung and Nicholas Tse starred in "Little Fish and Hua Wuque" in 2005, which made the mainland’s post-70s and post-80s generations remember deeply.

　　Jimmy Lin’s baby face makes the tricky and clever little fish come alive. Even the scar on the little fish’s face is alive and smart under Jimmy Lin’s interpretation. Alec Su, who once appeared in the hit drama Princess Huanzhu, made a huge typhoon switch with Hua Wuque in "Two Prides of the Family" with his high popularity, which made the audience exclaim that the well-informed and versatile May was so handsome!

　　Some people are obsessed with the little fish in Dicky Cheung. Dicky Cheung’s bald image makes the little fish more quaint and comic. Nicholas Tse, his partner, makes the handsome Hua Wuque a little aloof and a little cold.

　　CCTV’s eight sets of "Double Pride" broadcast in the Spring Festival of 2020 may also become a life memory point after 90 or even 00. Fish and Hua Wuque are both newcomers who have just made their debut in recent years. Their appearance is obviously in line with the popular saying of "small fresh meat".

　　Chen Zheyuan, who took part in a talent show of Iqiyi in 2015, started to make her debut. The little fish starring in it may be the same as the previous versions of the little fish, but different from the versions of the little fish, it adds a little sweetness, which may just pinch the audience’s viewing acupuncture points after 00.

　　Hu Yi Tian, the actor of Hua Wuque, was originally a model, with a figure of 1.88 meters and a white dress, which made Hua Wuque’s lonely and lofty image of the flower-shifting palace look more elegant and refined.

　　Second, the theme deduction: There is a kind of love that always attracts young hearts, and that is pure love.

　　The target audience of martial arts drama is mainly young people. Obviously, the embodiment of the theme can never be separated from the young people’s life interest and aesthetic implication. Double Pride is a drama of two men, which presents us with an emotional world belonging to young people. The two young men who first came out of the Jianghu, when they were in seed of love, encountered an exciting love.

　　Tiexinlan appeared as a man in this way. She connected the lines of the two men and became an active button and an organ in the triangle relationship. The fiery and passionate love of Tiexinlan made the little fish unbearable, but it seemed that they couldn’t give up, and the two of them continued in this way until the appearance of Hua Wuque.

　　As the only male who grew up in a flower-shifting palace with beautiful women in groups, Hua Wuque is lonely and noble, and seems to be out of touch with the world, but he is infatuated with Tiexinlan. At first, Tiexinlan still fell in love with the little fish, but the little fish who was afraid that "women are too troublesome" could not get on the road, so the emotional balance of the female host Tiexinlan began to tilt towards Hua Wuque side bit by bit. And when I knew the affection between Xiaoyu and Su Ying, Tiexinlan finally determined her love.

　　Su Ying’s love for Xiaoyuer is obviously wishful thinking except love at first sight. However, this girl, who doesn’t make any dust, is intelligent, pure and distressing, and spares no effort to help strangers who come to the door to find trouble with their adoptive father, save their lives and cure their injuries. When I learned that the little fish was assassinated and pushed into a deep pit to die, I even jumped into the pit to double suicide. The firmness of his feelings and the depth of his love make people cry.

　　There is also a branch line of love, that is, the black bat takes care of and protects Murong Jiu, who has amnesia, and falls in love with her. With a strong sense of inferiority, he chose to retreat after Murong Jiu regained his memory. After many ups and downs, all’s well that ends well.

　　As the general origin of the whole narrative framework, it is not the secret of martial arts, the rivalry between sects, nor the treasure hunt, but an emotional doomed love with a fast knot. Qi Duan invited the moon to save Jiang Feng, who is known as "the most beautiful man in the world", and fell in love with him hopelessly, but he didn’t want Jiang Feng to make a life-long engagement with his handmaid Huayue slave and leave the palace, so he killed the lovers because of love and hate, and directed the human tragedy that made their twin brothers kill each other eighteen years later.

　　In this play, the master of the Flower-moving Palace, Inviting the Moon, is a big villain, and finally ends up jumping off a cliff and committing suicide, but after all, people can’t hate it with their teeth clenched. In addition to the youthful appearance, unparalleled beauty and the tragic result of brother’s vendetta, it is trapped by love, because the pure love of love and hate is ultimately not enough, but it is imaginative.

　　Revenge and vindication are also the proper themes of the drama, but it finally falls on the word "love", which may be the difference between "Two Prides in a Family" and other martial arts dramas.

　　Third, body narration: a young and handsome body image system.

　　Wuxia drama has a completely different body narrative mechanism from realistic drama and even general costume drama. The body narrative of "Two Prides in a Family" brings strong visual stimulation to the audience, and the use of body shape, face, clothing and other elements is quite considered.

　　The most powerful body narrative of the whole drama is that the protagonists and important characters generally appear with young and handsome faces. The two men are played by a pair of "small fresh meat", and their physical appearance is attractive to young audiences. If the little fish is "moving like a rabbit" and secular and lively, then Hua Wuque is "quiet as a virgin" and free from vulgarity and dust. The body images of the two are very different, and the body image system of the whole drama is constructed.

　　Tie Xinlan, the heroine, dressed as a man in the early stage, is in harmony with the smart body mechanism of the little fish. After restoring the girl’s face, Tiexinlan’s mind has some convergence. Su Ying is beautiful and intelligent. Their body narration is an important attraction of the play.

　　According to the plot, the two palace lords of the Flower Transfer Palace should be around 50 years old, but they are still unusually dignified and beautiful. In order to reflect the rationality of this kind of body narration, "Two Prides in a Family" is paved with the level of practicing, inviting the master of the Moon Palace to practice at the highest level of Mingyu Kung Fu, and the master of the Compassionate Star Palace to practice at the eighth level, so that they can remain young and never lose their looks, so their youthful bodies have the legitimacy of narration. Including Hua Wuque, the male host, the body image of the whole Flower Transplant Palace shows the narrative characteristics of being refined, clean and cold, which leaves a deep impression on the audience.

　　Fantasy world: surreal landscape presentation and suspense structure

　　The characters in the martial arts dramas act in a wild way, and their story backgrounds are mostly placed in extreme environments. These backgrounds include not only natural scenery such as famous mountains and rivers, desert Gobi, isolated islands on the sea, caves and underground rivers, but also mysterious cultural environments such as ancient towns, big houses and deep courtyards, underground secret passages and ancient road inns. The 2020 edition of "A Double Pride" mainly constructs several impressive strange landscapes.

　　The embroidered jade valley, which is full of flowers, has become the background of the Flower Palace. The beauty of the Flower Transfer Palace highlights the master’s refined and cold character, thus paving the way for the origin of Hua Wuque’s character. The messy valley of villains, where the wicked live, is naturally full of evil desires, and the little fish is born in Sri Lanka, which is naturally naughty and stubborn. But thanks to the influence of the miraculous doctor, after all, the conscience has not disappeared, and only then did the little fish help the Jianghu justice.

　　The Sakura Creek where Su Ying lives has beautiful scenery, which reflects the beautiful image of Su Ying. His residence is also complicated, reflecting Su Ying’s brilliant personality. Wei’s toothless underground palace has many organs. Not only did the little fish almost die here, but even a group of people who invited the moon palace to the extreme martial arts were trapped. Organ design is often an important narrative means of martial arts dramas, and it is also a fascinating alternative scenery. Wei Wuya used organs to block opponents’ entry, and used organs to lure enemies into traps. Organ is not only a landscape, but also an intelligent narrative. The little fish cracked the organ through wisdom, killed Wei Wuya, who was fierce and cunning, and saved the palace master and others who invited the moon.

　　The 2020 edition of "Double Pride" tells the scene of an alchemist’s room and an ice room through the fish’s mistake in the secret room of Murong Mountain Villa, forming another scenic wonder. The underground palace without teeth of Wei, the secret room of Murong Mountain Villa, the forbidden area of Emei Mountain Sect, Xiao Mimi’s underground palace and the cave where Mr. Tong (the master of inviting the moon palace) left the palace, etc., constitute the narrative spectacle of a special type of darkroom organ in the drama "Two Prides at a Time", which has strong audio-visual stimulation and sensory entertainment.

　　The main function of martial arts drama landscape is to serve as the environmental background and foreshadowing of suspense narration of martial arts drama. Generally speaking, the suspense narrative of martial arts dramas often adopts the method of revealing the mysterious behind-the-scenes characters, forming a so-called revealing suspense structure.

　　This is the way to portray Jiang Biehe, a "hero in the south of the Yangtze River" in "Two Prides in a Family". First, several major Jianghu cases occurred, then the two protagonists were suspicious of the Jiangnan Heroes, and then they searched for evidence to investigate the truth, and the other side countered the investigation, finally letting Jiang Biehe show his true colors. This suspense structure is tight, interlocking, thrilling, and has a strong narrative appreciation.

　　The biggest suspense in "A Double Pride" is whether the revenge plan of the owner of the Flower-moving Palace inviting the moon is successful, that is, whether Jiang Feng’s twins, Jiang Xiaoyu and Hua Wuque, kill each other and lead to the final human tragedy. Naturally, the exploration of this result is the driving force for the audience to continue to pursue the drama. This biggest suspense narrative forms the main line structure of the whole play. The sub-line structure of the play is that Yan Nantian seeks revenge for the book boy Jiang Qin who betrayed his righteous brother Jiang Feng.

　　As Xiaoyu and Hua Wuque went into the Jianghu respectively, they used the narrative technique of changing scenery to tell some strange things that happened to each person, which also made them realize the dangers of the Jianghu. Every step and thing we have experienced here, every time we are fooled, most of them use suspense narrative methods that are revealed later.

　　At first, the method of changing scenery was obviously a bit loose for the narrative goal of the whole play. However, after the two agreed to fight for three months, they used the narrative method of time limitation to advance, which strengthened the suspense structure in the macro sense and enhanced the tension of the audience. Then, after joining the two male masters to play against the heroes in the south of the Yangtze River and Wei Wuya, they also joined the sub-line of Yan Nantian’s comeback. At this point, several clues go hand in hand, which makes the narrative suspense density increase and the rhythm accelerate until the final climax.

　　Martial arts dramas target young people, so the design of leading role, actor selection, theme performance and narrative skills should all take into account the audience’s viewing demands. According to the statistics since its launch (January 16th, 2020-February 2nd, 2020), its audience structure has attracted more male and young people under the age of 24 to watch the drama, compared with the audience structure of 9:30-21:30 in the whole year of 2019, which has formed the spread trend of young audience returning.

　　Optimize the audience structure to attract more young people to watch this channel’s programs. This may be the starting point for CCTV TV channel to choose this martial arts drama. Perhaps because of this starting point, during this special Spring Festival, people once again met Xiaoyuer and Hua Wuque.

　　(Commentator: Chen Liqiang)

　　Producer | Shen Jijun

　　Editor | Yang Chunguo

　　Editor | Yang Jun, Chang Yang