Test drive Dongfeng Yipai e π 008 Extended range: "involved" 6 new energy seats 200,000 yuan

There is no doubt that the medium and large 6-seat SUVs represented by the ideal L8 and the M7 are the most popular products in the current new energy market. They have a large space, full configuration, and "refrigerator color TV sofa" is also readily available, but the price of about 300,000 is still a lot of pressure for ordinary home users… If there is a demand, there will be a market, so Dongfeng Yipai eπ 008 is here.

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At first sight of the eπ 008, the first impression it gives people is that it has a "public face". Through daytime running lights, closed grilles, and low wind resistance body contours are the most common features of today’s new energy models, and they are not exciting at first glance – of course, it should be done to conform to the aesthetic of most people and make the whole family acceptable.

细看之下,这台eπ008在设计上藏着不少令人惊喜的小细节。比如前脸上这条精致的贯穿式日间行车灯带,灯腔内部晶莹剔透的LED灯珠就很有质感,同时下方还隐藏有一整面星光隔栅,可以显示各种灯语进行人车互动,科技感直接拉满。

转到车侧可以看到,整个车身型面比较简洁,一条腰线近乎平行地从车头一直拉到车尾。车顶线也很简洁,在C、D柱间留出了一块面积不小的车窗,从而形成一个半悬浮式的车顶,让这台车长超5米、轴距超3米的大家伙并不显得笨拙。车身下部分的门槛处则做了黑化撞色处理,降低了一些视觉高度,增加了灵动感。细节方面,隐藏式门把手时髦之余也能够提升车辆的空气动力学表现。此外新车还在D柱侧窗内部配备了LED指示灯,在充电时可以显示电池电量。

车尾的设计则比较简洁,同样的贯穿式尾灯与车头相呼应,精致感不错。车顶上方的扰流板以及下方后保险杠处的黑色饰板则让整个尾部看起来更具层次感。

进入车内, eπ008所营造出的内饰豪华氛围出人意料。我们拿到的是一台浅色内饰版本的车型。黑白双拼的中控台,白色的座椅,再配上深色木纹饰板以及金色饰条点缀,豪华与时尚感兼具。可以看到整个座舱的视觉重心是正中间这块15.6英寸的中控屏幕,车机全系搭载高通骁龙8155芯片,并支持车机界面显示的内容可见即可说。驾驶位正前方则是一块8.8英寸液晶仪表盘,显示效果细腻,UI设计也清爽易读。由于采用了怀挡设计,在中控台下部留出更大的储物空间,后方的扶手箱看上去很浅,不过下方暗藏玄机,这点我们后面再说。

坐进后排,eπ008给我的感觉更像是坐进了一台MPV。它采用标准的2+2+2的6座布局,值得一提的是二排右侧可选装零重力座椅,除了加热、通风和按摩功能之外,还能一键躺平。另外,右侧腿托和小桌板都是标配的。

新车在过道中间配备冰箱支持电控前后移动,方便前后排乘客使用。还记得上面提到它的前排扶手箱很浅吗?实际上,当这个冰箱移动到前方时可以直接与扶手箱组合,方便前排乘客使用,是一个颇具巧思的设计。还有一个小细节,由于eπ008在后排车顶布置了一块娱乐大屏幕,当行驶中将这块后排屏幕打开时,如果是常规的光学后视镜,后方视野显然会被屏幕挡住,这时它配备流媒体后视镜就很实用了——实际体验下来,这块9.2英寸的流媒体后视镜显示效果清晰,而且反光很弱。

入座eπ008的第三排,得益于宽大的车身和超长的轴距,腿部空间和头部空间在同级车型中都能达到中上水平。乘坐感受虽然离中高端MPV车型还有一定距离,但值得一说的是eπ008第三排座椅的坐垫和靠背填充材料都很厚实,特别是坐垫长度表现不错,加上靠背角度可调,配合开扬的视野,舒适性在三排SUV中还算不错。

动态篇

接下来聊聊eπ008的动态表现。我试驾的这台增程版车型搭载马赫E超级增程系统,采用1.5T发动机作为增程器,增程器功率108kW。同时匹配了与纯电车型相同的后置单电机,最大功率200kW。续航里程上,CLTC工况纯电续航里程为210km,综合续航里程则超过了1300km。

这次试驾我们分别在场地和城市道路上体验了eπ008的加速、减速、底盘动态等各方面的表现。在加速测试中,全力踩下加速踏板,此时它的动力输出完全与纯电车型一样,没有丝毫迟滞便全力冲了出去,响应足够直接,而在动力输出的持续性上同样没有让我失望,由此也可以判断出eπ008日常开起来不会给你那种开大车的笨重感。而在全力制动时,车身姿态控制得很好,直到最后刹停,车辆一直保持稳定状态。同时刹车踏板的脚感踏实,提供给驾驶者足够的信心。

在模拟日常道路各种颠簸路段以及赛道驾驶环节,正好考验eπ008的底盘功底。新车底盘采用前麦弗逊、后多连杆独立悬架系统,虽然全系都没有配备空气悬架,但底盘所表现出的舒适性和稳定性值得肯定。

我们首先通过的是一段碎石路面,eπ008在经过时能够过滤掉大部分细碎震动,剩下的震动又被舒适的座椅吸收殆尽,实际可感知到的震动已经很少了。

在由一排排减速带模拟的大面积破损路面,eπ008通过时同样很从容,方向稳定,车身也没有多余的晃动,干脆利落。

而在随后的赛道环节中,eπ008也给出了超过“平均分”的表现。尽管受限于巨大的车身尺寸和舒适取向的调校,侧倾会比较明显,但稳定性一直保持得不错,可以感觉到车辆的极限不低,灵活性也很好。

之后的城市道路试驾环节,我们主要体验了这台增程版车型提供的纯电优先、燃油优先、油电混合三种能源模式。在城市环境中,我更喜欢将它调整到纯电优先模式,节能高效的同时还能享受纯电驱动带来的轻快驾驶体验。轻点油门,动力的响应迅速,加上出色的隔音,实际的驾乘体验会更出色。当然,如果是高速巡航,或者长时间跑在城市快速路上时,油电混合和燃油优先模式会是更好的选择。此时增程器参与发电,不仅没有纯电车型的续航焦虑,一直运行在高效工况下的增程器也会更加经济。

时尚酷评

豪华又时尚的设计、丰富且实用的配置,媲美MPV车型的大6座布局,以及出色的动力和水准之上的底盘,作为东风奕派的第二辆车、也是首款SUV,这台eπ008从产品角度来衡量是可以得到好评的。目前新车给出的预售价格为20-25万元,如果实际上市后的价格还有惊喜的话,很难想象它的同级对手们应该如何应对?

Ten home SUVs are recommended!

In 2023The SUV market is full of smoke, and major manufacturers are gearing up to launch heavy models, from fuel to hybrid.From intelligence to luxuryFrom urban to off-road, the boundaries of SUVs are constantly being broadened, and consumers’ choices are becoming more diverse. Behind this flowery market, there are cruel competition rules. Who can stand out in this SUV competition?Win the title of king?

In order to answer this question,We go deep into the market.,In-depth evaluation of 10 popular SUVs was conducted in all directions and dimensions., trying to uncover the truth of this SUV Jianghu competition.

As a representative model of China brand SUV,Since its listing, it has won the favor of consumers with its stylish appearance, rich configuration and affordable price.The 2023 CS75PLUS has been upgraded in appearance and interior.And equipped with a new generation of NE1.5T high-pressure direct injection engine of Blue Whale,The power is strongerThe fuel consumption is lower, further consolidating its position in the 100,000-class SUV market.

Facing the double attack of joint venture brand and new force of making carsChangan CS75PLUS is also facing unprecedented challenges.How to promote brand premium while maintaining price advantage, to create a more differentiated product force,It is a problem that Chang ‘an CS75PLUS needs to think about.

> "I chose CS75PLUS mainly because of its high cost performance.The appearance is also quite atmospheric.There is enough space.Its interior materials and workmanship still have room for improvement.I hope Changan can do better in details. "

> "Changan CS75PLUS is a very balanced SUV.It has done well in appearance, space, power and configuration.,The price is also relatively close to the people., is a very suitable SUV for home use.It still needs to be improved in brand power and technological innovation.It is necessary to further strengthen the competitiveness with joint venture brands. "

Under the background of vigorous development of new energy vehicle marketWith its leading DM-i super hybrid technology and blade battery technology,Became a dark horse in the SUV market.Song PLUS new energy provides two power versions, DM-i and EV.Meet the needs of different consumers.The DM-i super hybrid version has both the cruising range of a fuel vehicle and the driving experience of an electric vehicle, while the EV pure electric version has a longer cruising range and a more environmentally friendly travel mode.

The success of song PLUS new energy,Not only because of its technological leadership.,But also lies in its accurate market positioning and differentiated product strategy.In the process of traditional SUVs transforming into new energy sources,Song PLUS new energy relies on its first-Mover advantage and technology accumulation, quickly occupied the market opportunity

> "I choose the DM-i version of Song PLUS New Energy.Because it can both refuel and recharge,No endurance anxietyAnd the driving experience is also very good.Very smooth and quietThe fuel consumption is also very low, and it is a very suitable SUV for home use. "

> "Song PLUS New Energy is a successful attempt of BYD in the field of new energy vehicles.,With its leading technology, rich configuration and excellent product strength.,Won the recognition of consumers.It has also set a new benchmark for China brand SUVs. "

As one of the pioneers of urban SUV,Since Honda CR-V was born in 1995,It has won the trust of consumers all over the world with its characteristics of reliability, durability, fuel economy and comfort. After five generations of changes,CR-V always adheres to the people-oriented design concept., constantly improve product strength,The cumulative sales volume worldwide exceeds 11 million vehicles., has become a truly global model.

The 2023 CR-V has been upgraded in appearance and interior.And equipped with Honda’s latest HondaSENSING security extrasensory system.,Further enhance the sense of security and technology.Facing the strong rise of China brand SUV and the impact of new energy vehicles,CR-V also needs constant innovation.In order to maintain its competitiveness in the market.

> "I chose CR-V because of its good brand reputation.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and low fuel consumption, so it is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "CR-V is a very mature SUV product.,It has done a good job in reliability, durability and fuel economy.,However, it still needs to be improved in intelligence and networking.Need to further cater to the needs of young consumers. "

As the second model built by Huawei and Cyrus in-depth cooperation,Wenjie M7 is positioned in luxury and wisdom large electric SUV.It is equipped with Huawei HarmonyOS intelligent cockpit, which has powerful intelligent interactive experience and rich application ecology.Wenjie M7 is also equipped with HUAWEIDriveONE pure electric drive extended range platform.The cruising range of CLTC can reach 1220 kilometers.The fuel consumption per 100 kilometers is as low as 5.8L, both performance and efficiency.

The emergence of,Breaking the boundaries of traditional SUVs,Perfect integration of intelligent technology and luxury experience, bringing consumers a brand-new travel experience.The success of asking M7.It also proves Huawei’s strong strength in the field of smart cars.

> "I chose to ask M7 because its intelligent experience is very good.HarmonyOS cockpit is very smooth,Voice control is also very sensitive.And it has a lot of space.Comfortable rideIt has a long cruising range and is a very suitable SUV for home use. "

> "M7 is a successful attempt of Huawei in the field of smart cars.,With its leading intelligent experience, luxurious interior configuration and excellent cruising range.,Won the favor of consumers.It also pointed out the direction for the development of intelligent SUVs. "

As the flagship SUV of Geely Automobile,Since its listing, it has relied on its atmospheric and fashionable appearance, luxurious and exquisite interior and rich technology configuration.It has become a representative model of domestic SUV, Xingyue L is equipped with Volvo Drive-E series 2.0TD engine.And equipped with 8AT gearbox., strong power, excellent control

The appearance of xingyue lIt broke the monopoly position of the joint venture brand in the SUV market.It proves that China brand SUV can also create high-quality, high-performance and high-value products., the success of Xingyue L,It also sets a new benchmark for the development of China brand SUVs.

> "I chose Xingyue L because its design is very atmospheric.The interior is also very luxurious.,Configuration is also very rich.And its power is very strong,The manipulation is also very good.It is a very fun SUV. "

> "Xingyue L is a successful attempt of Geely Automobile in SUV field.,With its high quality, high performance and high value products.,Won the recognition of consumers.It has also set a new benchmark for the development of China brand SUVs. "

As the second SUV model of Tesla,Since its launch, ModelY has relied on its simple and technological appearance, minimalist and intelligent interior and excellent cruising range.,It has become the benchmark model in the electric SUV market.ModelY is equipped with Tesla’s latest electric technology.It has long cruising range and super acceleration performance.It takes only 3.7 seconds to accelerate 100 kilometers.

The appearance of ModelY,Subvert people’s traditional cognition of SUV.,Perfect integration of technology, environmental protection and performance., bringing consumers a brand-new travel experience.ModelY’s successIt has also promoted the transformation of the global automobile industry to electrification and intelligence.

> "I chose ModelY because of its long cruising range., accelerate quickly,And its intelligent experience is also very good.Autopilot function is very practical.It is an SUV that is very suitable for daily commuting. "

> "ModelY is a successful attempt by Tesla in the field of electric vehicles.,With its excellent cruising range, super acceleration performance and leading intelligent experience.,Won the favor of consumers.It has also promoted the transformation of the global automobile industry to electrification and intelligence. "

As an evergreen tree in China SUV market,Since its listing, it has won the trust of consumers with its reliable, durable and economical characteristics.After three generations of changeHaval H6 always adheres to the guidance of users’ needs.Continuously improve product strengthIn the domestic market, the cumulative sales volume has exceeded 4 million, making it a legendary model in the China automobile market.

The 2023 Haval H6 has been upgraded in appearance and interior.It is also equipped with the latest lemon platform and coffee intelligent system of Great Wall Motor.,Further improve the level of security and intelligence.In the face of fierce market competition,Can Haval H6 continue to maintain its sales myth?It is worth waiting and seeing.

> "I chose Haval H6 because of its reliable quality.Leather is durable.,And it has a lot of space., low fuel consumption,The price is also relatively close to the people., is a very suitable SUV for home use.

> "Haval H6 is a very successful SUV.With its advantages in reliability, durability and economy,Won the recognition of consumers.It still needs to be improved in terms of brand power and technological innovation.Need to further strengthen the competitiveness with joint venture brands. "

As the flagship SUV of Chery Automobile,Since its listing, with its stylish appearance, spacious and comfortable space and rich technology configuration,It has become the quality choice of China brand SUV.The Tiggo 8 is equipped with the latest 1.6TGDI and 2.0TGDI engines of Chery Automobile.And equipped with 7DCT gearbox., strong power, excellent control

The appearance of Tiggo 8Breaking the technical barriers of joint venture brands in the SUV market,It proves that China brand SUV can also create high-quality, high-performance and high-tech products., the success of Tiggo 8,It also sets a new benchmark for the development of China brand SUVs.

> "I chose Tiggo 8 because its design is very atmospheric.The interior is also very luxurious.,Configuration is also very rich.And it has a lot of space.Comfortable rideIt is an SUV that is very suitable for home use. "

> "Tiggo 8 is a successful attempt of Chery Automobile in SUV field.,With its high quality, high performance and high-tech products.,Won the recognition of consumers.It has also set a new benchmark for the development of China brand SUVs. "

As one of the representative models of Japanese SUV,Since its listing, Toyota has won the trust of consumers all over the world with its characteristics of reliability, durability, fuel economy and comfort.After five generations of changeRAV4 Rongfang always adheres to the design concept of quality first.Continuously improve product strengthIt has sold more than 10 million vehicles worldwide, making it a truly global model.

The 2023 RAV4 Rongfang is equipped with Toyota’s latest TNGA architecture and THSII hybrid system., further improving the safety and fuel economy,Facing the strong rise of China brand SUV and the impact of new energy vehicles,RAV4 Rongfang also needs constant innovation.In order to maintain its competitiveness in the market.

> "I chose RAV4 rongfang because its brand reputation is good.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and low fuel consumption, so it is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "RAV4 rongfang is a very mature SUV product.,It has done a good job in reliability, durability and fuel economy.,However, it still needs to be improved in intelligence and networking.Need to further cater to the needs of young consumers. "

As one of the representative models of German SUV,Volkswagen Tiguan L has relied on its stable appearance, spacious and comfortable space and solid handling performance since its listing.,It has become a hot-selling model in the domestic SUV market.It is equipped with Volkswagen’s latest EA888 engine and DQ500 gearbox.Strong motivation, excellent control

Facing the strong rise of China brand SUV and the impact of new energy vehicles,Tiguan L also needs constant innovation.,In order to maintain its competitiveness in the market.

> "I chose Tiguan L because of its good brand reputation.reliable quality,High rate of preservationAnd it has a large space, comfortable ride and strong power. It is a very suitable SUV for home use.Its price is more expensive than that of China brand SUV of the same level.The configuration is also relatively low. "

> "Tiguan L is a very mature SUV product.It has done a good job in reliability, durability and maneuverability.,However, it still needs to be improved in intelligence and networking.,Need to further cater to the needs of young consumers. "

SUV Jianghu, changeable, there is no eternal king, only constant innovation and transcendence. In this fierce competition,Who can gain insight into market trends?,Meet consumer demandWho will win the final victory, we believe that the SUV market will be more exciting in the future, let us wait and see.Witness the next legend of SUV Jianghu!

This article is only used to share positive energy, without any intention of infringing on the legitimate rights and interests of others. If there is any infringement, please contact us and we will actively cooperate to solve the problem.

Smart tourism, folk tourism, and non-legacy tourism … Cross-border integration of diverse consumption scenes inspires new impetus for holiday economy.

CCTV News:During the just-concluded "May Day" holiday, the popularity of travel in various places has not diminished. According to the big data analysis of China Mobile Wutong, the daily average number of tourists increased by 20% during the May Day holiday this year. Among them, the tourism of folk culture has increased significantly. The increasingly rich supply of cultural tourism products constantly meets people’s more diverse consumer needs.

During the May Day holiday, the non-legacy experience tour became a highlight. Xinjiang, a popular scenic spot, welcomes many tourists. In Kashgar, earthenware handicrafts attract tourists from all over the world. Visitors experience the fun of making earthenware on the spot and feel the charm of intangible cultural heritage from a distance.

In Jiangxi, folk cultural activities such as hand-cranked lion, clam shell dance and "Ma Bu Deng" are staged in turn, allowing tourists to experience the local ancient charm and folk customs while visiting the ancient village.

Science and Technology Empowers Smart Tourism to Promote Tourism Consumption on May 1 ST

Science and technology empowerment and smart tourism have become the new hot spots in the tourism consumption market in May 1st. According to the preliminary statistics of the Ministry of Culture and Tourism, during the May 1 holiday this year, the first batch of 42 national smart tourism immersive experience new space consumption increased by more than 120% compared with the same period of last year, with a total amount of more than 220 million yuan and a consumption of more than 4.3 million people.

New gameplay and new formats bring new experiences to tourists.

In addition to folk tourism, non-legacy tourism and wisdom tourism, some new games and new formats have also brought people new experiences during this May Day holiday.

In Suzhou East Taihu Lake Tourist Resort, visitors can choose 5-mdash; 15-minute low-altitude flight route, take a helicopter to watch the lake view. Up to now, there are nearly 1,000 flight experiences, with a duration of more than 1,000 minutes and more than 100 flights. In the scenic spot of China Elk Garden in Yancheng, Jiangsu Province, the helicopter low-altitude tour project is also favored by friends of all sizes. By May 4th, the helicopter had received more than 1,800 tourists, and its operating income exceeded 600,000 yuan.

In Baoshan National Mine Park, Guiyang County, Hunan Province, tourists wear safety helmets and take a small train to explore underground mines under the guidance of tour guides. In the scenic area, tourists can visit underground mines, museums, ancient coin-themed sculptures and other diverse consumption scenes.

Rural tourism with rich cultural flavor presents new highlights.

According to the National Rural Tourism Data Monitoring Center, during the "May 1" holiday this year, the total number of rural tourism receptions nationwide reached 172 million, and the total rural tourism revenue reached 51.817 billion yuan, up by 8.9% and 12.3% respectively.

Rural tourism also presents new features in this May Day holiday. During the holiday, the Ministry of Culture and Tourism launched 82 theme routes of "Spring Festival, Free in the Country". The phenological landscape, agricultural folk customs, seasonal products and special diets contained in traditional seasonal solar terms will be transformed into a new immersive rural tourism experience with the charm of nature and humanity and the beauty of tradition and modernity.

Small cities have sprung up, and the car rental market is booming.

In addition, the car rental platform data shows that the overall "May 1" holiday car rental remained at a high level, and the national vehicle rental rate peaked at over 90%.

According to big data, Yuyao, Loudi, Qingyang, Pingliang and Suining rank among the top five in the national rental rate, and cities such as Hulunbeier, Songyuan, Daqing, Suqian and Danyang have become the fastest growing cities for car rental, highlighting the tourism prosperity of small and medium-sized cities.

In addition, from the perspective of large cities, Zhengzhou’s car rental rate ranks first among provincial capital cities. First-tier cities such as Shanghai and Beijing rank first, followed by Changsha, and provincial capital cities such as Hangzhou, Xi ‘an, Shenyang, Shijiazhuang, Chongqing, Chengdu, Haikou, Nanjing, Hefei and Lanzhou are also collectively on the list.

See Hua Wuque for CCTV Drama Review: Surrealistic and Younger Narration of "Two Prides in a Family"

  This is a young man’s play,

  This is a drama of young people’s martial arts dreams.

  Martial arts dramas don’t follow the "local spirit", but they go straight to the soul.

  Young people’s youth, love, fantasy, liveliness, rhythm and bright thinking can all be derived from a drama. In 2020, the new version of CCTV’s "Two Prides" is a smart and beautiful martial arts world for young audiences.

  This Spring Festival is a bit special, and finally young people who are not easy to stay at home for so long, let’s chase a drama together. Since its launch, "Double Pride" has been outstanding, and has won many praises from both inside and outside the industry. So, what is the reason that makes it so popular? What’s the secret of its popularity?

  First, the martial arts narrative: Young people in every era have a little fish and Hua Wuque in their hearts.

  In 1966, the novel "A Double Pride", which was first published in Taiwan, China, became a wonderful book among martial arts novels, enjoying a good reputation in the Chinese world. Every time it is adapted into a film and television work, it becomes a film and television feast that people can see at a glance.

  In fact, every era will contribute the best actor resources to create the "Double Pride" and its characters belonging to that era. Among them, the most attractive one is Hua Wuque.

  In 1988, Tony Leung Chiu Wai, as a "wireless five tiger general", played the role of Little Fish in the TV series "Two Prides in a Family" produced by Hong Kong, China TV Broadcasting Co., Ltd., which was his early success. Wu Dairong, a newcomer, plays the role of Hua Wuque, which has captured the hearts of many audiences with the elegant temperament of a gentleman in white and a well-proportioned tree. So far, there are still many "flower fans" who think: "After Wu Dairong, there will be no more playboys."

  In the 1992 film version of "Two Prides in a Family", Andy Lau starred in Little Fish, while Brigitte Lin disguised herself as a man and played Hua Wuque, giving people a different movie-watching experience. I’m afraid Jimmy Lin and Alec Su starred in "Two Prides in a Family" in 1999 and Dicky Cheung and Nicholas Tse starred in "Little Fish and Hua Wuque" in 2005, which made the mainland’s post-70s and post-80s generations remember deeply.

  Jimmy Lin’s baby face makes the tricky and clever little fish come alive. Even the scar on the little fish’s face is alive and smart under Jimmy Lin’s interpretation. Alec Su, who once appeared in the hit drama Princess Huanzhu, made a huge typhoon switch with Hua Wuque in "Two Prides of the Family" with his high popularity, which made the audience exclaim that the well-informed and versatile May was so handsome!

  Some people are obsessed with the little fish in Dicky Cheung. Dicky Cheung’s bald image makes the little fish more quaint and comic. Nicholas Tse, his partner, makes the handsome Hua Wuque a little aloof and a little cold.

  CCTV’s eight sets of "Double Pride" broadcast in the Spring Festival of 2020 may also become a life memory point after 90 or even 00. Fish and Hua Wuque are both newcomers who have just made their debut in recent years. Their appearance is obviously in line with the popular saying of "small fresh meat".

  Chen Zheyuan, who took part in a talent show of Iqiyi in 2015, started to make her debut. The little fish starring in it may be the same as the previous versions of the little fish, but different from the versions of the little fish, it adds a little sweetness, which may just pinch the audience’s viewing acupuncture points after 00.

  Hu Yi Tian, the actor of Hua Wuque, was originally a model, with a figure of 1.88 meters and a white dress, which made Hua Wuque’s lonely and lofty image of the flower-shifting palace look more elegant and refined.

  Second, the theme deduction: There is a kind of love that always attracts young hearts, and that is pure love.

  The target audience of martial arts drama is mainly young people. Obviously, the embodiment of the theme can never be separated from the young people’s life interest and aesthetic implication. Double Pride is a drama of two men, which presents us with an emotional world belonging to young people. The two young men who first came out of the Jianghu, when they were in seed of love, encountered an exciting love.

  Tiexinlan appeared as a man in this way. She connected the lines of the two men and became an active button and an organ in the triangle relationship. The fiery and passionate love of Tiexinlan made the little fish unbearable, but it seemed that they couldn’t give up, and the two of them continued in this way until the appearance of Hua Wuque.

  As the only male who grew up in a flower-shifting palace with beautiful women in groups, Hua Wuque is lonely and noble, and seems to be out of touch with the world, but he is infatuated with Tiexinlan. At first, Tiexinlan still fell in love with the little fish, but the little fish who was afraid that "women are too troublesome" could not get on the road, so the emotional balance of the female host Tiexinlan began to tilt towards Hua Wuque side bit by bit. And when I knew the affection between Xiaoyu and Su Ying, Tiexinlan finally determined her love.

  Su Ying’s love for Xiaoyuer is obviously wishful thinking except love at first sight. However, this girl, who doesn’t make any dust, is intelligent, pure and distressing, and spares no effort to help strangers who come to the door to find trouble with their adoptive father, save their lives and cure their injuries. When I learned that the little fish was assassinated and pushed into a deep pit to die, I even jumped into the pit to double suicide. The firmness of his feelings and the depth of his love make people cry.

  There is also a branch line of love, that is, the black bat takes care of and protects Murong Jiu, who has amnesia, and falls in love with her. With a strong sense of inferiority, he chose to retreat after Murong Jiu regained his memory. After many ups and downs, all’s well that ends well.

  As the general origin of the whole narrative framework, it is not the secret of martial arts, the rivalry between sects, nor the treasure hunt, but an emotional doomed love with a fast knot. Qi Duan invited the moon to save Jiang Feng, who is known as "the most beautiful man in the world", and fell in love with him hopelessly, but he didn’t want Jiang Feng to make a life-long engagement with his handmaid Huayue slave and leave the palace, so he killed the lovers because of love and hate, and directed the human tragedy that made their twin brothers kill each other eighteen years later.

  In this play, the master of the Flower-moving Palace, Inviting the Moon, is a big villain, and finally ends up jumping off a cliff and committing suicide, but after all, people can’t hate it with their teeth clenched. In addition to the youthful appearance, unparalleled beauty and the tragic result of brother’s vendetta, it is trapped by love, because the pure love of love and hate is ultimately not enough, but it is imaginative.

  Revenge and vindication are also the proper themes of the drama, but it finally falls on the word "love", which may be the difference between "Two Prides in a Family" and other martial arts dramas.

  Third, body narration: a young and handsome body image system.

  Wuxia drama has a completely different body narrative mechanism from realistic drama and even general costume drama. The body narrative of "Two Prides in a Family" brings strong visual stimulation to the audience, and the use of body shape, face, clothing and other elements is quite considered.

  The most powerful body narrative of the whole drama is that the protagonists and important characters generally appear with young and handsome faces. The two men are played by a pair of "small fresh meat", and their physical appearance is attractive to young audiences. If the little fish is "moving like a rabbit" and secular and lively, then Hua Wuque is "quiet as a virgin" and free from vulgarity and dust. The body images of the two are very different, and the body image system of the whole drama is constructed.

  Tie Xinlan, the heroine, dressed as a man in the early stage, is in harmony with the smart body mechanism of the little fish. After restoring the girl’s face, Tiexinlan’s mind has some convergence. Su Ying is beautiful and intelligent. Their body narration is an important attraction of the play.

  According to the plot, the two palace lords of the Flower Transfer Palace should be around 50 years old, but they are still unusually dignified and beautiful. In order to reflect the rationality of this kind of body narration, "Two Prides in a Family" is paved with the level of practicing, inviting the master of the Moon Palace to practice at the highest level of Mingyu Kung Fu, and the master of the Compassionate Star Palace to practice at the eighth level, so that they can remain young and never lose their looks, so their youthful bodies have the legitimacy of narration. Including Hua Wuque, the male host, the body image of the whole Flower Transplant Palace shows the narrative characteristics of being refined, clean and cold, which leaves a deep impression on the audience.

  Fantasy world: surreal landscape presentation and suspense structure

  The characters in the martial arts dramas act in a wild way, and their story backgrounds are mostly placed in extreme environments. These backgrounds include not only natural scenery such as famous mountains and rivers, desert Gobi, isolated islands on the sea, caves and underground rivers, but also mysterious cultural environments such as ancient towns, big houses and deep courtyards, underground secret passages and ancient road inns. The 2020 edition of "A Double Pride" mainly constructs several impressive strange landscapes.

  The embroidered jade valley, which is full of flowers, has become the background of the Flower Palace. The beauty of the Flower Transfer Palace highlights the master’s refined and cold character, thus paving the way for the origin of Hua Wuque’s character. The messy valley of villains, where the wicked live, is naturally full of evil desires, and the little fish is born in Sri Lanka, which is naturally naughty and stubborn. But thanks to the influence of the miraculous doctor, after all, the conscience has not disappeared, and only then did the little fish help the Jianghu justice.

  The Sakura Creek where Su Ying lives has beautiful scenery, which reflects the beautiful image of Su Ying. His residence is also complicated, reflecting Su Ying’s brilliant personality. Wei’s toothless underground palace has many organs. Not only did the little fish almost die here, but even a group of people who invited the moon palace to the extreme martial arts were trapped. Organ design is often an important narrative means of martial arts dramas, and it is also a fascinating alternative scenery. Wei Wuya used organs to block opponents’ entry, and used organs to lure enemies into traps. Organ is not only a landscape, but also an intelligent narrative. The little fish cracked the organ through wisdom, killed Wei Wuya, who was fierce and cunning, and saved the palace master and others who invited the moon.

  The 2020 edition of "Double Pride" tells the scene of an alchemist’s room and an ice room through the fish’s mistake in the secret room of Murong Mountain Villa, forming another scenic wonder. The underground palace without teeth of Wei, the secret room of Murong Mountain Villa, the forbidden area of Emei Mountain Sect, Xiao Mimi’s underground palace and the cave where Mr. Tong (the master of inviting the moon palace) left the palace, etc., constitute the narrative spectacle of a special type of darkroom organ in the drama "Two Prides at a Time", which has strong audio-visual stimulation and sensory entertainment.

  The main function of martial arts drama landscape is to serve as the environmental background and foreshadowing of suspense narration of martial arts drama. Generally speaking, the suspense narrative of martial arts dramas often adopts the method of revealing the mysterious behind-the-scenes characters, forming a so-called revealing suspense structure.

  This is the way to portray Jiang Biehe, a "hero in the south of the Yangtze River" in "Two Prides in a Family". First, several major Jianghu cases occurred, then the two protagonists were suspicious of the Jiangnan Heroes, and then they searched for evidence to investigate the truth, and the other side countered the investigation, finally letting Jiang Biehe show his true colors. This suspense structure is tight, interlocking, thrilling, and has a strong narrative appreciation.

  The biggest suspense in "A Double Pride" is whether the revenge plan of the owner of the Flower-moving Palace inviting the moon is successful, that is, whether Jiang Feng’s twins, Jiang Xiaoyu and Hua Wuque, kill each other and lead to the final human tragedy. Naturally, the exploration of this result is the driving force for the audience to continue to pursue the drama. This biggest suspense narrative forms the main line structure of the whole play. The sub-line structure of the play is that Yan Nantian seeks revenge for the book boy Jiang Qin who betrayed his righteous brother Jiang Feng.

  As Xiaoyu and Hua Wuque went into the Jianghu respectively, they used the narrative technique of changing scenery to tell some strange things that happened to each person, which also made them realize the dangers of the Jianghu. Every step and thing we have experienced here, every time we are fooled, most of them use suspense narrative methods that are revealed later.

  At first, the method of changing scenery was obviously a bit loose for the narrative goal of the whole play. However, after the two agreed to fight for three months, they used the narrative method of time limitation to advance, which strengthened the suspense structure in the macro sense and enhanced the tension of the audience. Then, after joining the two male masters to play against the heroes in the south of the Yangtze River and Wei Wuya, they also joined the sub-line of Yan Nantian’s comeback. At this point, several clues go hand in hand, which makes the narrative suspense density increase and the rhythm accelerate until the final climax.

  Martial arts dramas target young people, so the design of leading role, actor selection, theme performance and narrative skills should all take into account the audience’s viewing demands. According to the statistics since its launch (January 16th, 2020-February 2nd, 2020), its audience structure has attracted more male and young people under the age of 24 to watch the drama, compared with the audience structure of 9:30-21:30 in the whole year of 2019, which has formed the spread trend of young audience returning.

  Optimize the audience structure to attract more young people to watch this channel’s programs. This may be the starting point for CCTV TV channel to choose this martial arts drama. Perhaps because of this starting point, during this special Spring Festival, people once again met Xiaoyuer and Hua Wuque.

  (Commentator: Chen Liqiang)

  Producer | Shen Jijun

  Editor | Yang Chunguo

  Editor | Yang Jun, Chang Yang

People’s Daily APP How to Read Newspapers People’s Daily APP How to Read Newspapers [Detailed Explanation]

  The People’s Daily APP is the first choice for many users to watch news on their mobile phones. Many users miss the layout of paper newspapers. In fact, we can set it as a newspaper page. Students who can’t learn it quickly come and see this tutorial to ensure that you can learn it easily after reading it!

  People’s Daily View Newspaper Page Tutorial

  1. Open People’s Daily and click the People’s Daily icon in the upper left corner.

  2. You can view the newspaper page of the day. Click the icon at the bottom to select the date.

  3. Select the viewing date to open the corresponding newspaper page.

More suitable for consulting services of pharmaceutical companies in China, interpretation of ranking of pharmaceutical marketing planning companies

  On June 15th, 2024, American Pharmaceutical Front published this year’s top50 list of global pharmaceutical companies on its official website. Overall, the global bigpharma still maintains a stable development momentum. It is noteworthy that there are four China enterprises on the list this year, with Yunnan Baiyao ranking the highest, ranking 33rd. In 2023, Yunnan Baiyao achieved revenue of 39.111 billion yuan, up 7.19% year-on-year, and non-net profit reached 3.764 billion yuan, up 16.45% year-on-year, setting a record high in the same period.

  Looking at the list, we can see that the Top 50 ranking in 2024 has undergone a major reshuffle under the influence of multiple factors such as the Inflation Reduction Act, drug pricing review, supply chain interruption, patent expiration of best-selling drugs, and competition for biologically similar drugs. Both the powerful big pharma and the rapidly rising potential biotech need to take new strategic decisions and actions to meet the challenges. The four China pharmaceutical companies on the list show the strength of pharmaceutical companies in China, which is also inseparable from the help of strategic consulting companies. How to find a suitable consulting company for enterprises in the ranking of medical consulting companies? Starting from two dimensions, this paper will deeply analyze the way to win the ranking of pharmaceutical marketing planning companies by relying on the former, and introduce several companies with outstanding performance in the field of medical consulting in China.

  First, the way to win: What kind of consulting companies do pharmaceutical enterprises in China need?

  Because of the differences in birth soil, core market, service mode and customer types, domestic and foreign consulting companies have their own characteristics. What kind of consulting companies do China pharmaceutical enterprises need more?

  1. China enterprises need a market consulting company that knows more about "China characteristics"

  To discuss the China market, we can’t avoid the word "China characteristics". In order to really serve China pharmaceutical enterprises, consulting companies need to have the ability to "read" China’s characteristic market. With a population of 1.4 billion and an area of 9.6 million square kilometers, China’s market is not only huge, but also has a unique economic structure, policy environment and cultural background. Its complexity far exceeds that of any other country in the world, and foreign operational experience is not suitable for moving to China.

  Specifically, we can further understand the extreme differentiation and complexity of the China market through the following key dimensions.

  Uniqueness of policy environment: Policy adjustment often has a far-reaching impact on the market, so we need to pay attention to it in time and understand the dynamically adjusted policies in combination with China’s national conditions.

  Unique cultural background: As a multi-ethnic and multi-lingual country with a history of 5,000 years, the cultural customs and consumption habits of different regions are very different, and the cultural differences between the East and the West also set obstacles for foreign consulting companies to understand the China market.

  Unique channel layout: On the one hand, China has a vast territory, a large population and uneven development. The strategic depth of China’s market far exceeds that of Europe and the United States, and the lifestyle and consumption habits in different regions are different, which has created the complexity and diversity of China’s channel market. In this respect, China local consulting companies have natural advantages. These "home-grown" consulting companies are familiar with the operating rules of the China market and can accurately grasp the development needs of enterprises. For example, Kena Consulting has successfully helped Yunnan Baiyao Toothpaste achieve a breakthrough in sales volume from 30 million to 70 billion by virtue of its rich practical experience and planning and operation ability focusing on China’s medical and health industry for many years, and has become an industry leader.

  Based on the above-mentioned complicated factors, it is obviously challenging for western consulting companies to analyze and interpret the China market, so there are sometimes problems in the consistency between their strategic suggestions and the China market.

  2. China enterprises need consulting companies that can provide "strategic+tactical planning" services.

  The difference between international consulting companies and local consulting companies in China is also reflected in the content of consulting services. International consulting companies are often good at providing solutions in a specific field, and their services are obviously divided. The local head strategy consulting company pays more attention to the combination of top-level planning, strategic path selection and tactical landing ability, and can provide systematic consulting services such as brand integration, marketing management, product planning, channel planning and brand marketing in an all-round way to realize the integration of knowledge and practice of strategy and tactics.

  In the medical consulting industry, actual combat experience and successful cases are important standards to measure the strength of consulting companies. Excellent consulting companies usually have rich practical experience and can provide practical solutions for enterprises. At the same time, there are many successful cases, which are not only symbols of strength, but also provide experience for other enterprises to learn from.

  Second, the strength list: What are the excellent medical consulting companies in China?

  In recent years, China’s pharmaceutical industry consulting companies are relying on excellent strategic consulting strength and rich practical experience to jointly promote the upward development of the pharmaceutical and health industries. The following is a detailed introduction to three consulting companies that are often in the forefront in the ranking list of several pharmaceutical marketing planning companies:

  1. Kena Consulting

  Kenner Consulting has been deeply involved in the field of medical health consulting for more than 20 years, serving more than 50 well-known domestic pharmaceutical enterprises, and is known as the leader of cross-border strategy in China, providing enterprises with the whole case planning service of "top-level strategic planning+effective tactics landing". According to official information of Kena, the clients of Kena Consulting include not only domestic first-line pharmaceutical companies such as Yunnan Baiyao, Shanghai Pharmaceutical Group, Dong ‘e Ejiao, Pien tze Huang, Renhe Pharmaceutical, Northeast Pharmaceutical and Shenwei Pharmaceutical, but also many well-known enterprises in the field of daily chemical health, such as Suntory, Wahaha, Jiuyang and Panasonic.

  The successful cases of Kena Consulting include helping Yunnan Baiyao cross-border health and achieving a cross-border breakthrough of 70 billion industries; Helping Dong ‘e Ejiao to successfully cross the border big health industry, and the sales volume of Taohuaji Ejiao cake increased by 300%; Helping Pien Tze Huang, a 500-year-old pharmaceutical company, to lay out cosmetics health and create the second growth pole of the company with "yellow skin", which fully demonstrated the strength and professionalism of Kaina Consulting in the field of medical health consulting.

  2. China and China

  Hua and Hua are famous for their creative design and are good at injecting new vitality into brand planning from the perspective of symbols. In the pharmaceutical industry, it has designed brand symbols and super symbols with memory points for many enterprises, such as Little Sunflower Doll of Sunflower Pharmaceutical, Green Checked table linen of Chubang Soy Sauce, etc. Hua and Hua use symbols to enhance the market awareness of products and enhance brand recognition and loyalty.

  3. Ye Maozhong

  Ye Maozhong advocates the concept of "conflict marketing" and is good at creating conflicts through advertising language and advertising pictures, thus attracting attention. In the pharmaceutical industry, it has created a number of out-of-the-box advertisements for brand products such as Neptune Jinzun and Neptune Yindefei, which has enhanced the brand’s popularity and promoted product sales.

  In addition, trout, Reese, Adoption, Qizheng Mugu and other consulting companies have also performed relatively well in the field of medical consultation in China. It is the intellectual empowerment of these consulting companies that has promoted the development of the medical consulting industry in China.

  Under the background of multiple challenges faced by the pharmaceutical industry in China, it is very important to choose a suitable consulting company for the development of pharmaceutical enterprises. China pharmaceutical enterprises should comprehensively consider the performance, company background, consulting depth, consulting performance and customer reputation in the ranking of pharmaceutical marketing planning companies, so as to choose a marketing consulting company that can really help the development of enterprises. At the same time, I also hope that China Consulting Company can grow together with China pharmaceutical companies and make greater achievements.

Non-genetic inheritance-Compass maker Wu Zhaoguang: Compass is a symbolic embodiment of ancient wisdom.

Wan ‘an Town, located along the Hengjiang River in the Xuxiu Basin, is one of the four ancient towns in Huizhou, named after Wanan Mountain (also known as Gucheng Rock) in the east. The embryonic form of the market town was formed as early as the Han and Sui Dynasties, with a documented history of more than 1,700 years. It was once the seat of county governance and county governance. It is close to Yicheng, and it is located in the land transportation center of yi county, Qimen and Wuyuan, Tunxi and Yansi, and Anqing, Jiangxi, Hunan and Fujian. And according to the water transport trunk road in the upper reaches of Qiantang River, the boat can go upstream to yi county Fishing Pavilion and go straight to Hangzhou, Zhejiang. Because Wan ‘an has both the convenience of horses and chariots and the benefits of boats and boats, a large amount of grain and oil, bamboo, wood, tea and other materials produced by surrounding towns are concentrated here for processing, sales or transshipment, making it an important commercial port and water transport terminal in ancient Huizhou.

After hundreds of years of development, by the Ming and Qing Dynasties, Wan ‘an Street had ranked first among the nine major markets in Xiuning County, and the people had the reputation of "a small Xiuning City and a large Wan ‘an Street". The street is about five miles long, and there are many shops on both sides of the long and narrow street, so it is also known as the "first sight" market. Even in the late Qing Dynasty and the early Republic of China, there were still more than 50 kinds of industries, more than 140 shops and workshops along Wan ‘an Street, such as cloth, grain and oil, sugar mill, sauce garden, pawn, Chinese medicine, Hui ink, compass, waste mill, furnace mill and sedan chair, and we can imagine its prosperity in its heyday.

However, this is not the same. Compared with the bustling Tunxi Old Street in the center of Huangshan, Wan ‘an Street now looks depressed and desolate. There are almost no pedestrians on the street, and there is no smell of chickens crowing and dogs barking. Many old houses have been in disrepair for a long time and are uninhabited. The once busy dock has now become a laundry place for women, and there are no traces of shops that were lined up in the past. Only the blue stone road with smooth feet is still vaguely showing the pedestrians on Wan ‘an Street in the past.

Wan’ an old street

At the same time, there is also a skill that continues. From Wan ‘an Street eastward to No.70 Shangjie, the signboard of "Wu Luheng Compass Old Shop" came into view. "Compass" is the honorific title of Feng Shui master for compass. According to research, Wan ‘an Street compass manufacturing industry started in the late Yuan and early Ming Dynasties, developed in the Ming Dynasty, and flourished in the middle of Qing Dynasty. It has a history of more than 600 years, so Wan ‘an is also called "the hometown of compass". In 2006, Wan ‘an compass making skills were included in the first batch of national intangible cultural heritage list.

Wu Lu heng Luo Jing old shop

"hometown of compass"

The prosperity of Wan ‘an Compass is related to its geographical and humanistic environment and social needs. Huizhou is the birthplace of Neo-Confucianism in Song and Ming Dynasties, and its social culture is deeply influenced by Neo-Confucianism in Cheng and Zhu. Neo-Confucians Cheng Hao and Cheng Yi in the Northern Song Dynasty and Zhu Xi in the Southern Song Dynasty, as well as many later Neo-Confucians, all wrote books on Yi-ology, and there were special articles emphasizing the study of Feng Shui. Xin ‘an Neo-Confucianism, which originated from Cheng Zhu’s Neo-Confucianism, prevailed in Huizhou for nearly 700 years, and had a profound impact on Huizhou society, making the geomantic activities in this area last forever and forming traditional social customs. The Southern Song Dynasty’s Xin ‘an Annals said: "The disadvantages of its people are that it is good to appoint personnel, and it is good to bury people in mud until the age of choosing auspicious days. There are still a few doors in the market, so it is good for luck." It shows that Huizhou people at that time were very particular about the geomantic omen of buildings and tombs. In the early Qing Dynasty, Zhao Jishi, a native of Wan ‘an, Xiuning County, wrote "Send to the Garden, Send to the Place", saying that "Feng Shui is especially important for Hui people, and it is strong to settle disputes at ordinary times", which shows the prevalence of Feng Shui in Huizhou.

At the same time, Huizhou has a self-sustaining feng shui system since ancient times, and the most influential representative is He Lingtong. He Lingtong (922-1019), whose name is Pu, was originally a master of the Southern Tang Dynasty. According to the expert Kanyu family, during the Xiande period of the later Zhou Dynasty (954-960), he was demoted as the Xiuning county magistrate because of the unfavorable admonition of Li Jing to repair the Niushou Mountain Mausoleum. After resigning as a monk. He has done a lot in the theory and practice of "Yang Zhai" and "Yin Zhai". "Xiuning County Records" said: "Where Hui people are buried in good places, why are the Buddhist teachers?" He Lingtong’s geomantic omen has been passed down in Huizhou. For example, the You family in Jixi, Wuyuan, that is, "the learning of He Lingtong, the master of my uncle’s family", has produced many famous Feng Shui masters in past dynasties. In the Ming Dynasty, you Yuanli also wrote in "At the beginning of Yongle, Bo Tian Shoushan Mausoleum should be summoned and given back to the mountain". He Keda, a famous feng shui master in Xiuning, a descendant of He, was the planner who reconstructed the village environment and built the village water system during the Ming Yongle period in Hongcun, yi county, a world cultural heritage site.

In addition, in the Ming and Qing Dynasties, after they became rich in foreign business, Huizhou merchants returned to their hometowns to build houses, ancestral temples and ancestral graves. Before these activities broke ground, Mr. Feng Shui was invited to choose his direction, which made Feng Shui and compasses have a broad sales market. At the same time, foreign businessmen and geomancers also made a special trip to Wan’ an to buy compasses. These unique cultural, economic and geographical conditions objectively promoted the emergence and development of Wan ‘an compass, and Wan ‘an compass industry came into being, which gradually made Wan ‘an Town one of the famous compass manufacturing centers in Ming and Qing Dynasties.

compass

Skill inheritance

The compass shops in Wan ‘an history mainly include Fang Xiushui, Wu Luheng, Hu Ruyi and Hu Ping Rank. Wu Luheng’s compass shop was founded in the first year of Yongzheng in Qing Dynasty (1723), and it is a rising star in Wan ‘an compass making industry. Compasses and sundials made by founder Wu Guozhu (word Lu Heng) are popular all over the world because of their high quality and high precision, and "Wu Luheng" has also become a well-known brand in China compass industry. Later generations inherited the ancestral system, and made "foreign-style sundials" and "solar-term sundials", etc. The products were sold in China urban and rural areas, and even spread to Japan, Korea, Southeast Asia, Europe and America, enjoying a good reputation at home and abroad. In the 4th year of the Republic of China (1915), the compass and sundial jointly produced by Wu Luheng’s fifth and sixth generations, Wu Yuxian and Wu Weicang, were awarded the second prize of China’s products for the Panama World Expo, and won the gold medal at the Panama World Expo. Wu’s compass shop was handed down for six generations and closed in the 1960s. In 1990s, Wu Shuisen, a seventh-generation inheritor and later named as a national intangible heritage inheritor, returned to his ancestors’ old business and restored Wu Luheng’s compass making skills.

China prepares for the second prize certificate of Panama World Expo products.

The current "shopkeeper" of Wu Luheng’s old compass shop is the eighth generation descendant Wu Zhaoguang. Wu Zhaoguang was born in 1984. He started to make compasses at the age of 10, "looking at it for three years and repairing it for three years". At the age of 16, he basically mastered the core technology of Wu Luheng’s compass making. But he doesn’t think this is the embodiment of parents’ sense of inheritance. "Do you think farmers will deliberately train their children to farm? That’s not training, but working for the family. You are a family laborer. " Wu Zhaoguang feels that "the thing I want to do most since I was a child is to play". Learning to make a compass is forced, and I have never considered cultural inheritance. At the age of nineteen, he joined the army despite his father’s opposition and followed the troops everywhere.

When he was a soldier, a letter from his father Wu Shuisen touched him greatly. Around 2003, the environment of the whole compass industry was very bad. Wu Shuisen felt that he was too old to make a compass. He hoped that his son would come back to take over, inherit this craft and lead the compass industry to the right track. On second thought, Wu Zhaoguang returned to Wan ‘an Town after the expiration of his service and took over the operation of the old shop. He decided to "do something famous".

The first is to expand the scale of production. The compass made by Wu Luheng’s old shop has to go through seven complicated processes, including material selection and blank making, turning, dividing, liquidation, writing, oil delivery and needle installation, and each step must be made by hand. The most critical process is to install the magnetic needle: first, place the steel needle on the natural meteorite to magnetize it. When installing, the center of gravity of the magnetic needle should be accurately determined, so that the fulcrum can not produce resistance, so that the pointer can rotate freely. This process is the core technology of compass making, which can only be completed by the shopkeeper himself in the secret room.

In the past, Wu Shuisen completed all the processes alone. Wu Zhaoguang persuaded his father to hire people and take apprentices, and handed over the first six processes to others to improve the compass output. Secondly, to expand publicity, Wu Zhaoguang established a website to introduce the history and production process of compass, and also began to sell compass on QQ. These operations, which now seem normal, made my father feel very incredible at that time.

Two or three years later, the old shop was gradually on the right track, and Wu Zhaoguang and his father were faced with a choice: should they sell the compass to the government or a professional feng shui master? At that time, the government purchased a large number of local specialties as gifts, including Huimo, inkstone and compass, and the order amount sometimes reached hundreds of thousands or even millions. However, they feel that the relationship between government procurement and policy is too close and not safe enough. In contrast, although individual customers are difficult to do, as long as the products are well done, the accumulated reputation and resources will continue. Therefore, they positioned the product audience as professional customers. Later, the "eight regulations" strictly controlled the three public funds. Due to proper pre-judgment, the reduction of government orders hardly affected Wu Luheng’s compass store.

Many people are also playing the idea of "Wu Luheng", the golden signboard of Wanan compass. Due to Wu Shuisen’s lack of trademark awareness, "Wu Luheng" was squatted in the 1990s, and it took nearly 20 years to get the trademark back. There are also some small workshops that put the names of Wu Shuisen and Wu Zhaoguang on their homemade compasses and sell them on Taobao. In order to set the record straight, Wu Zhaoguang also opened a Taobao shop to keep informed of the inventory situation at any time to prevent customers from being cheated.

Mr. Wu Zhaoguang

Compass requires a lot of raw materials. The rivers around Wan ‘an Town are criss-crossing, and the trees are lush, which is rich in a kind of "tiger bone wood". Its material is tough and does not show texture, so it is the best choice for making compasses. However, tiger bone wood should be left for three and a half to four years, and it can only be used after it is fully dried. Compass has many sizes, large and small. Due to the limitation of raw materials, the quantity distribution of compasses of various sizes needs to be prepared when storing wood according to the change of disc demand. "We have to predict the trend of the compass market in the next 3-4 years. Different schools have different interpretations of Feng Shui, so they need different compasses. For example, in the first two years, the market was sold with great enthusiasm, and there were piles of small ones, but no one bought them; But sometimes small-cap stocks are short-selling for several months in a row, and the market does not move. A certain period of time just happens to have more training courses run by a large feng shui school, and small-sized dishes will sell more; However, if the professional society has more training, it will be different. They are more inclined to explain the broader market with more content. "

In order to understand the trends of different schools, Wu Zhaoguang often communicates with feng shui masters, but he still thinks that he can’t fully grasp the dynamics of the compass market. "We only produced more than 1,000 plates last year, but the demand is far from enough. For example, if the market demand is 10,000 and you only have 1,000, how can you ensure that 1000 is a comprehensive reflection of 10,000? Unless it is basically parallel to the market demand, it will be more reasonable to say so, but now we certainly can’t do it. " Wu Luheng’s old compass store has more than 100 kinds of samples, and the common types are Sanhe, Sanyuan, Zhonghe, Xuankong and Zhuzi. Customers mainly choose and book the dishes from the website of the old shop, and Wu Zhaoguang processes and makes them according to the customer’s needs.

Wu Luheng’s old compass shop has more than 20 employees, but it can’t be regarded as a commercial company. Wu Zhaoguang calls their production mode "manual small-scale batch production", and generally no more than 20 compasses can be made in one batch. The old shop produces three kinds of products: compass, sundial and geomantic ruler. The price of compass ranges from 400 yuan to 10 thousand yuan, mainly from 2000 yuan to 3000 yuan. The most expensive product, the sundial, can be sold for more than 300 thousand, but it takes more than one year to make. Wu Zhaoguang feels that he is relatively relaxed. There is no pressure on sales of products, and there is no need for special sales staff. Every year, he has more than 5 million sales and a considerable profit margin.

Wu Zhaoguang is cautious about further increasing compass production. The key to increase the output is to reduce his own workload. After several years of hesitation, he made up his mind to split the most important needle installation link in the seven processes, take an apprentice in the pointer assembly, and only take charge of the most difficult pointer fulcrum production part. He hopes to increase the annual output of compass to 1500-1600. "If the technology is really liberalized, I will create competitors for myself. If I adopt a process-based liberalization, I can always leave the core technology. "

Every old shop has rules left by ancestors. There is a rule in Wu Luheng’s Compass Old Shop that requires employees to "enter the shop young and leave the shop old", and everyone is only responsible for a certain process of compass making. "The servants who followed my great-grandfather and grandfather used to work until they died. They bought two sets of clothes every year and paid monthly money. I will show them when they are sick. When they die, they have to prepare coffins for them. It is a bit like a bonded worker. I have been in charge for a lifetime." There is also "passing on the daughter-in-law but not the daughter", that is, the skill of compass making can be passed on to the daughter-in-law, but not to the daughter. "This is to keep the family’s intellectual property secret. The daughter is going to get married, but the daughter-in-law belongs to her own family, and the child born is surnamed Wu. My father’s generation is a typical’ daughter-in-law’s son’, because my grandfather passed away very early, but fortunately my grandmother inherited this skill and was able to pass it on to my father. "

Wu Zhaoguang believes that these rules are all to prevent technology from spreading abroad. "It may be the reason why we are engaged in this business. Our Wu family’s incense is not prosperous. It has only been passed down for eight generations in more than 300 years. Since Grandpa Tai, it has been’ four generations of single biography’." Mr. Wu Shuisen, the seventh generation descendant, died in 2014. Today, Wu Zhaoguang is 35 years old and has only one daughter. For the inheritance of skills, he said that he is considering it.

Fengshui culture

Wu Zhaoguang usually reads Feng Shui books and understands the basic knowledge, but he didn’t want to spend energy on research. He believes that Feng Shui is not a feudal superstition, nor a metaphysical myth, but an experience and law between man and nature summed up by ancient sages in China. The wisdom of the ancients is expressed in the form of symbols on a compass, and today, through these symbols, we can deduce the experience at that time like cracking a password.

"Whether it’s a yin house or a yang house, it’s nothing more than what kind of orientation. Why is it that changing the orientation of the door will make you’ prosperous’? In fact, it’s very simple. For example, if you walk into a street, the doors of some shops just don’t attract you, and you just can’t get in. But if you change the direction of the doors according to the terrain and environment, you can naturally go in. Isn’t this a money-sucking? There is also’ Wangjia’, that is, the wind direction of the house, the earth’s magnetic field, sunshine and other effects on the owner’s body. If the house is always out of the sun, then it must be humid, and people are prone to rheumatism. Therefore, a person’s physical condition is closely related to his living environment-the so-called Feng Shui-but the ancient Feng Shui master will not tell you, he will only tell you whether the house is good or not, and he will not tell you. In fact, I think this is a kind of science and the attitude of the ancients towards the relationship between heaven and earth. "

Hand-painted feng shui map

The rise and fall of compass industry also represents the rise and fall of geomantic culture. In Wu Zhaoguang’s view, geomantic culture was in its heyday in the Republic of China, and it entered a period of depression after the founding of the People’s Republic of China. It suffered a great blow during the Cultural Revolution, but it didn’t really stop. It just moved from the ground to the underground, and it didn’t pick up until the reform and opening up. In 2006, the production technology of Wan ‘an compass entered the national intangible cultural heritage list. At the same time, the national economy grew rapidly, and the compass industry began to take off under the joint action of culture and economy. "We are sitting here today, and we are sure what we want to eat first; Only by solving the problem of eating can we continue to want to wear; Food and clothing have been solved, and then I want to have a place to live; I can decide whether to live here or there when conditions permit. Doesn’t the prosperity of Feng Shui just reflect the improvement of our needs? "

In order to spread the compass culture, Wu Zhaoguang spent more than 10 million yuan to establish the only compass museum in China-Wan ‘an Compass Culture Museum behind Wu Luheng’s old compass shop. The museum was opened to the public free of charge in 2012, displaying nearly 1,000 pieces of cultural relics such as ancient compasses, sundials, geomantic rulers, ancient geomantic books, ancient maps, tools for making old compasses, and original award certificates of Wan ‘an Compass, and was selected as the first batch of top ten private museums in Anhui Province. In addition, considering that the raw materials for disc making have been listed as national protected tree species, they should not be cut down indiscriminately. In addition to reporting to the forestry department for purchase, Wu Zhaoguang also invested in the construction of more than 1,000 mu of raw material bases for compass materials.

Wan’ an compass culture museum

Indecent photos of many artists reveal that adult female stars are suspected of being killed by others.

    Following the scandal that Kitagawa, the president and founder of Genese Office, sexually abused a number of Jr. students (boys and young children), the Weekly Wenchun, published on November 4th, once again exposed the intimate and indecent photos of four members of the popular group Lan, Satoshi Ohno, Matsumoto Jun, Ninomiya Kazunari and Masaki Aiba, and the late AV actress AYA (real name: Makinoda Cai, aged 30) who committed suicide, causing an uproar.
   
    You are the successor of SMAP, a national group. Lan has swept all fields of arts and energy in recent one or two years. He is also the ambassador of the national "building a country through sightseeing" designated by the Japan Tourism Office, with a fan range of "all men, women and children". As a role model for the majority of Japanese teenagers, Lan has followed Satoshi Ohno’s previous "drug threesome" doubts. The close relationship between several members and AYA this time has formed a new round of impact on the outside world.
   
    Wenchun Weekly published an article by a reporter who had a good friendship with AYA for more than three years. This reporter interviewed her many times before her death, and AYA and the reporter described in detail the fact that she had an affair with many Genese idols.

    "Weekly Wenchun" reveals the intimate photos of AYA, Satoshi Ohno and other Genese artists, and reveals that "she has a physical relationship with four members of Lan except Sh? Sakurai, and has been in contact with Tomoya Nagase of TOKIO, and with KAT— TUN’s photo of Tian Zhongsheng date was also photographed by other weekly magazines in the past. And lived with Masaki Aiba for a while. ". Not only that, AYA also had contacts with Shibutani Subaru of Guan8, Tsubasa Imai of Tackey & Tsubasa, tetsuya komuro and his wife, Tomomi Kahara, Ayumi Hamasaki, Kaori Mochida, Masato Matsuura, President of Aihui, Ryuhei Chiba, Vice President, and Mr. and Mrs. Sakai, who were both arrested and punished for taking drugs.
    
    Wenchun Weekly reported that since the "drug-taking threesome" scandal in Satoshi Ohno, Genese Office ordered its artists not to associate with AYA any more. Since 2010, many magazines have published indecent photos of Genese idols one after another. "It is estimated that AYA released materials to the media — — In order to retaliate against Genese in disguise. ".

    16-year-old Makinoda Cai stood out in the program and was joined by 14 girls in tetsuya komuro to form "L☆IS". Unfortunately, the group was dissolved two months later, and then she turned to be a model and a racing girl, but none of them showed any outstanding performance. After that, Mu Ye Tian Cai turned to be a photo artist. In 2008, she launched a bold and sexy photo album, and in 2009, she officially entered the AV industry, with a general development. On October 23, he committed suicide by jumping off a building in his apartment. It has been pointed out by insiders that AYA may not have committed suicide, but killed him. "It is not surprising that she has too many secrets in her hand and has been excluded and resented by insiders." As for the truth, it is unclear.

I won the title of cover for Feng Kuang | March Magazine Competition, YiBo’s super popularity.

  Lead: # I am crazy # March 2020 netizens’ favorite cover inventory has ended. In this voting, big coffee and top traffic gathered in the March issue, and the competition was fierce. And YiBo Double Cover won the first and second place of this month’s "King of Cover" with super high votes!

  I won the title of cover for Feng Kuang | March Magazine Competition, YiBo’s super popularity.

I'm crazy about the March issue.

  # I am crazy about it # The March 2020 issue of netizens’ favorite cover inventory has ended. In this voting, big coffee and top traffic gathered in the March issue, and the competition was fierce. And YiBo won the title and runner-up of "King of Cover" this month with the double covers of "Men in Fashion" and "cosmo in Fashion"! The third runner-up is the cover of Yifeng Li’s "Mr. Fashion".

  Champion: "Fashion Men" YiBo votes: 35055.

  Runner-up: "Fashion cosmo" YiBo votes: 33,765.

Fashion man YiBo
Fashion cosmo YiBo

  As a new top traffic, YiBo has proved its popularity to us. In the March issue, YiBo won this month’s champion and runner-up by overwhelming votes on the covers of two big magazines, Men in Fashion and cosmo in Fashion.

  Third runner-up: "Mr. Fashion" Yifeng Li votes: 5382

  Cover brand: BOSS

Fashion Xiansheng Yifeng Li

  From fresh meat to mature male, shaved and put on a suit, Yifeng Li showed us the mature charm of 30+ male stars.

  Fourth place: "Bazaar Man" Vin votes: 2650

  Cover brand: LV

Bazaar Man Vin

  Vin, a 2g teenager, appeared on the cover of the March issue of Bazaar Men in a lv. Young is good, and he can hold all kinds of difficult pose and death angles.

  Fifth place: Bazaar of Fashion Tianyi Luo votes: 1824.

Fashion Bazaar Tianyi Luo

  Tianyi Luo appeared on the cover of Bazaar of Fashion in March, and now even virtual idols are beginning to compete with female stars. Do you have any reason not to work hard? !

  Sixth place: "GQ" Jackson Yee votes: 1730

GQ Jackson Yee

  Jackson Yee appeared on the cover of the March issue of GQ, with excellent acting skills and strong fashion expression. He is really a teenager.

  Seventh place: T Magazine Wu Yifan votes: 1442.

  Cover brand: LV

T Magazine Wu Yifan

  What’s the experience of having a boyfriend who can take pictures? Wu Yifan, who never loses his face value, tells you that I can be selected for the cover of a magazine if I drink water.

  Eighth place: Bazaar of Fashion Liu Shishi votes: 1035.

  Cover brand: Chanel

Fashion Bazaar Liu Shishi

  Liu Shishi, who hasn’t appeared for a long time, appeared on the cover of Bazaar Fashion in Chanel, with elegant swan neck and indifferent temperament. Everything is still so beautiful.

  Ninth place: "Grace" THEO votes: 1012

Fengdu THEO

  THEO appeared on the cover of the March issue of "Grace", with a warm color scheme and more affinity.

  Tenth place: VOGUE Chris Lee votes: 827.

  Cover brand: Gucci

VOGUE Chris Lee

  Chris Lee appeared in the March issue of VOGUE》3 wearing Gucci, and the graffiti-style creativity was full of novelty.

  Eleventh place: madame figaro Liu Wen votes: 351.

  Cover brand: Chloe & Noir Kei Ninomiya

Madame figaro Liu Wen

  Liu Wen appeared on the cover of the March issue of Madam Figaro, and her big cousin under the night sky was bursting with gas.

  Twelfth place: Fashion Roy votes: 310.

Fashion Roy

  Roy appeared on the cover of the March issue of Fashion, feeling full of youth.

  13th place: Fashion COSMO》 angelababy votes: 277.

  Cover brand: Dior

Fashion COSMO angelababy

  On the cover of the March issue of Fashion Cosmo, angelababy, who turned into an elf, and her insect "friends" are playing among the flowers, which is full of creativity.

  Fourteenth place: "ELLEMEN" votes: 190

ELLEMEN

  In the first half of the year when the illustration style prevailed, the cover of ELLEMEN, a group of illustrations with anti-epidemic themes, was well received.

  Fifteenth place: "demeanor men’s uno》 Angelababy votes: 154

  Cover brand: Dior

men’s uno Angelababy

  Angelababy appeared on the cover of March issue of "Manners Men’s Uno" in Dior, with dark color scheme, dreamy and mysterious.

  Sixteenth place: T magazine Shu Qi votes: 112.

T magazine Shu Qi

  Shu Qi appeared on the cover of the March issue of T Magazine.

  Seventeenth place: Bazaar of Fashion Du Fu votes: 76

  Cover brand: Miu Miu

Rhododendron bazaar

  Du Fu wore Miu Miu on the cover of Bazaar of Fashion, bringing her own cool temperament.

  Eighteenth place: "Jia Ren" Zhang Ziyi votes: 65

  Cover brand: Giorgio Armani

Jiaren Zhang Ziyi

  Zhang Ziyi’s pregnancy cover film, firm and gentle eyes, this state deserves to be an "international chapter"!

  19th place: Fashion Men Huang Xuan votes: 30.

  Cover brand: Dior Men

Fashion man Huang Xuan

  Huang Xuan appeared on the cover of the March issue of "Men of Fashion" wearing Dior Men, which is still the familiar elegance of Huang Xuan style.

  Twentieth place: "ELLE" He Cong votes: 26

  Cover brand: Chanel & Dior

ELLE He Cong

  He Cong appeared on the cover of the March issue of ELLE》3 in Chanel & Dior, showing the fashionable expression of supermodel.

  Twenty-first place: "ELLE》 Edie Campbell votes: 23

  Cover brand: Saint Laurent & Balenciaga

ELLE Edie Campbell

  Supermodel Edie Campbell appeared on the cover of the March issue of ELLE》3 in Saint Laurent and Balenciaga.

  These are the voting results of this month’s # I am crazy #, and I look forward to the wonderful cover of the April issue of star models!

China steel structure museum.

Focusing on the protection of industrial heritage, popularization of scientific knowledge and patriotism education, the Steel Structure Museum aims to let the audience know the development course of steel structure in the world, the rising road of steel structure in China and the unique charm of steel structure civilization.

(A) the characteristics of patriotism education

The steel structure museum shows the whole development process of China’s steel structure related technology from ancient times leading, to modern backwardness, to modern rise, and then to contemporary leading, which helps the audience to understand the history of national conditions and inspire the national spirit; Collecting and exhibiting a number of precious collections that carry red genes, unite blue power and focus on green development, and digging deep into the information and historical stories behind them will help stimulate the enthusiasm of the audience and cultivate scientific ideas; The theme is steel structure. Steel structure technology, products and works are important carriers for China to practice the "Belt and Road Initiative", build a community of human destiny and serve human welfare, and are also important starting points for telling the story of China’s revival.

(2) Free opening to the outside world.

The steel structure museum began its trial operation on May 18, 2017, and is open to the public free of charge every Tuesday, Thursday and Saturday. On May 1, 2018, it was approved by the Guangdong Provincial Cultural Relics Bureau and officially listed in the national cultural and cultural system; It officially opened on November 2, 2018, and the opening hours were adjusted to six days a week from Tuesday to Sunday. By the end of 2020, it had received more than 50,000 visitors. The museum has also set up online services such as visit reservation, self-help audio guide, panoramic display, etc., providing public services such as guide maps, convenient umbrellas, drinking water, and protection measures for the disabled, and regularly giving special lectures on popular science for children.

(3) Guangji steel structure treasures

The steel structure museum has collected more than 1,000 pieces (sets) of different kinds and shapes from home and abroad. The representative collections include: iron cables of Luding Bridge in Sichuan, rivets of Eiffel Tower, steel members of World Trade Center Building in New York, specifications for steel bridges of state-owned railways in 11 years of the Republic of China, 20-year annals of Showa Steel Works, coal and stone lamps of herringbone bridge in Yunnan-Vietnam Railway, draft recommendation letter of History of Wuhan Bridge Project, rivets and cables of Golden Gate Bridge in the United States, and 3D printed steel structure nodes. At the same time, according to the cultural industry norms, a collection warehouse with protective conditions was built for collection storage, and a collection and warehouse management system was established, and collection of collections continued.

(D) In-depth academic research

The steel structure museum has carried out in-depth research on the collection and history, published the Catalogue of Fine Collection (the first series), and written more than 40 articles on the Collection. Summarize the experience of enterprises in organizing industry museums, participate in the discussion of provincial and municipal industry norms for many times, share the experience of running museums and popularizing science at different theme activities, and publish many papers.

(five) to carry out social education.

The steel structure museum attaches great importance to the education of students and children, actively innovates and takes the initiative to plan and develop a series of research courses on how steel structures are "tempered", and has published a primary school edition, and will continue to compile a junior high school edition and a senior high school edition; A total of 15 public welfare lectures on "Opening of the Steel Structure Museum" were held, benefiting more than 15,000 people online and offline; Continuously held the volunteer service of "Little Interpreter Training" and carried out thematic research activities, benefiting more than 6,000 students. Co-organized a number of public welfare activities such as "prefabricated building citizen experience activities", "millions of citizens see Shenzhen" and "listening to the story of reform and opening up in the museum" with the relevant Shenzhen Municipal Bureau.

(six) extensive publicity and reporting

The steel structure museum has established an official website and WeChat WeChat official account, designed and produced brochures and guide maps, and developed various cultural and creative products such as steel structure theme souvenir covers and commemorative coins. As the only cultural institution, the Steel Structure Museum appeared in Shenzhen’s new edition (2020) city publicity film.

(seven) the social evaluation is good.

The construction and opening up of the steel structure museum has been widely praised by industry experts and the public. It has been awarded the "National Primary and Secondary School Students’ Research and Practice Education Base" and is a member unit of the China Museum Association, the National Federation of Industrial Museums and china national youth palace association.