After decades of development, China’s beauty industry has formed hundreds of billions of industrial chains, and famous national brands such as shanghai jahwa, Galand Group and Baiqueling have been born. With the upgrading of the consumer industry, the deepening of the dual-cycle national strategy and the deep change of consumers’ aesthetic concepts, the beauty industry will enter a golden period of development. In 2020, the epidemic situation in COVID-19 spread wantonly, and the international political and economic turmoil, which affected many enterprises, experienced a "narrow escape", and some enterprises faced difficulties and dared to explore and ushered in new prosperity in the crisis. Facing the ever-changing domestic and international situation, how can the beauty industry better meet the new round of opportunities and challenges through scientific and technological innovation? How to keep up with the changes in consumer demand and stand out from the fierce and complicated competition?

On the afternoon of December 20th, the 2020 Huali Beauty Summit Forum, hosted by East China University of Science and Technology, hosted by East China University of Science and Technology Alumni Association, School of Chemistry and Molecular Engineering of East China University of Science and Technology, and organized by Shanghai Xierui Industrial Development Co., Ltd., was held in Huayi Hotel, No.12, hengshan road. The forum was strongly supported by 10 companies including shanghai jahwa United Co., Ltd., Galand (Group) Co., Ltd., Cargill Investment (China) Co., Ltd. and Oriental Meigu Functional Skin Care Research Institute. The forum focused on the opportunities and challenges of the cosmetics industry in China, attracting well-known enterprises, alumni,?More than 100 representatives from the media, Huali teachers and students attended the meeting offline, and the number of participants in online live broadcast reached more than 10,000. The forum was presided over by Li Min, general manager of the Strategy and Purchasing Department of Galand Group.

Caption: Forum site

Caption: Li Min presided over the forum.

At the opening ceremony, Wu Baijun, vice president of East China University of Science and Technology, Qian Xuhong, an outstanding alumnus of East China University of Science and Technology, academician of China Academy of Engineering and president of East China Normal University, and Pan Qiusheng, chairman and CEO of shanghai jahwa United Co., Ltd. delivered speeches respectively.

On behalf of East China University of Science and Technology, Wu Baijun congratulated the establishment of the industry alumni association and the holding of the forum, and welcomed all the guests who participated in the forum and friends from all walks of life who watched the live broadcast. He pointed out that the establishment of the Huali Beauty Industry Alumni Association and the holding of the first summit forum conform to the development of the times and social needs, and meet the common interests of alumni, enterprises and schools, which is conducive to linking and integrating resources from all walks of life, helping alumni and enterprises grow and progress, and promoting the development of the cosmetics industry and East China University of Science and Technology. He sincerely wishes the Huali Beauty Industry Alumni Association to unite and serve the vast number of alumni in the future work, help the development of alumni, enterprises and alma mater, and create greater economic and social benefits; At the same time, I hope that all alumni and colleagues will take the opportunity of the establishment of the beauty industry alumni association and forum activities to explore and establish a cooperative model and long-term mechanism for the coordinated development of production, learning, research and use inside and outside the school, so as to form a good situation of exchange of needed goods, mutual development and mutual assistance and win-win.

Academician Qian Xuhong has served as the president of East China University of Science and Technology and the chairman of East China University of Science and Technology Alumni Association. As an outstanding alumnus of East China University of Science and Technology, he is very grateful to the alumni for their contributions and support to the development of his alma mater. He pointed out that the beauty industry, as a sunrise industry in the world, will surely play a greater role in the future development of China. In addition, we should also fully realize that the beauty industry should make more efforts in terms of science and technology, industrial scale and economic benefits, especially paying attention to the in-depth application of cutting-edge science and technology in the beauty industry. This will determine whether the whole industry can go to the high end and truly become one of the leaders in the world. He expressed his belief that by giving full play to the scientific and technological advantages of East China University of Science and Technology in traditional disciplines and newly developed disciplines, we will certainly make greater contributions to the development of cosmetics industry and science and technology in China.

The Alumni Association of East China University of Science and Technology has always adhered to the working concept of "unity, cohesion, service and assistance" for the majority of alumni, and made great efforts to build an industry alumni association with the purpose of integrating industry resources and assisting alumni development. At the opening ceremony, Wu Baijun, Vice President of East China University of Science and Technology, Pan Qiusheng, Honorary Chairman of Huali Beauty Industry Alumni Association and Chairman and CEO of shanghai jahwa United Co., Ltd., Wang Tingzhang, Chairman of Huali Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., Li Jianwei, Director of Huali Alumni and Development Liaison Office and Secretary General of Alumni Association, Zhang Wenqing, Vice Chairman of Huali Beauty Industry Alumni Association and Party Secretary of Huali College of Chemistry and Molecular Engineering jointly unveiled the newly established Huali Beauty Industry Alumni Association. After the collective vote of the board of directors of Huali Beauty Industry Alumni Association, alumnus Pan Qiusheng served as honorary chairman of Huali Beauty Industry Alumni Association.

Caption: Opening Ceremony of Huali Beauty Industry Alumni Association

Caption: Wu Baijun presented an honorary letter of appointment to Pan Qiusheng’s alumni.

Pan Qiusheng said that he was very fortunate to be the honorary chairman of the Huali Beauty Industry Alumni Association and felt a heavy responsibility. He pointed out that China’s beauty industry has a market scale of more than 300 billion, and it is still in the process of sustainable development. However, we should be soberly aware that the penetration rate of China’s beauty market is still far lower than that of the global market, especially in Europe, America, Japan and South Korea. Beauty cosmetics people bear the burden of promoting the continuous innovation and sustainable development of China’s beauty and daily chemical industry. We are facing a very volatile, complex and unpredictable world. The COVID-19 epidemic in 2020 made us fully feel the unpredictability of the world. Under such circumstances, the establishment of the Huali Beauty Industry Alumni Association and the holding of the summit forum shoulder the historical responsibility of promoting industry innovation and promoting information exchange. He expressed his expectation that through such effective and in-depth communication, students will understand the market dynamics and lay a better foundation for future career development; Further promote the scientific research strength of the school to keep pace with the times and deeply connect with the dynamic trends of consumers; Help practitioners in the beauty industry to provide consumers with better products and services; Realize better contact, exchange and communication in the value chain of beauty industry and find more opportunities to promote the development of the industry.

According to the relevant data of Prospective Industry Research Institute, by 2022, the market size of China beauty industry will reach 500 billion yuan. If personal care category is added, the beauty market in China has reached a trillion-dollar volume. Under the impetus of industrial agglomeration, new technology and industrial chain optimization, China cosmetics industry has entered the moment of full awakening of "new economy". How to look at the current complex industrial situation, the industry elites, experts and scholars attending this forum gave their own answers.

Dr. Mao Jianwen, Vice President of BASF Global and Business Management Department of Nursing Chemicals Business Department in Greater China, delivered a keynote speech on the topic of "Innovative Cooperation, Win-Win Future-Trend of Cosmetic Raw Materials". He pointed out that the rapid development of China for decades and the continuous improvement of women’s social status in China have ushered in a golden age for China’s cosmetics industry. Compared with countries such as Europe, America, Japan and South Korea, the lack of penetration in our cosmetics market will bring us countless opportunities, and consumers’ demand and yearning for quality of life will surely make more national brands rank among the world-class industries. From the perspective of raw material industry, it is the real foundation for enterprises to bring value to brands by satisfying consumers’ needs, demands and pleasures. The insight into consumer demand and the yearning for improving the quality of life implied behind consumer demand are the basic thinking principles for enterprises to promote innovation. Mao Jianwen described a series of practices of BASF, a century-old enterprise, in meeting consumers’ needs, exploring consumers’ demands and creating consumers’ happiness. We also look forward to further strengthening cooperation and win-win development with East China University of Science and Technology in innovation.

Dr Zou Yue, Director of Science and Technology Department of R&D Center of Galand Group, delivered a keynote speech on "Fragrance Innovation and Beauty Products Technology". He introduced the general situation of brand establishment, enterprise development, talent team and scientific research and development of Galand Group, and emphatically shared the development course of the company’s own brand-Nature Hall. Since its inception, the brand has positioned its product DNA in the Himalayas. "Beauty begins with nature, and learning from nature" is the core interpretation of the brand. For more than ten years, Galand Group has taken modern science and technology as a tool, artistic aesthetics as a guiding ideology, and environmental protection as a concept of sustainable development, and made many scientific investigations in Himalayan areas, from tropical valleys at low altitudes to snowy plateaus and grasslands at high altitudes. By using modern techniques such as collecting the fragrance of living flowers, the original fragrance from Himalaya was developed, and the fragrance was recreated and reproduced by various experimental techniques, and it was successfully applied to three personal care and body care products of Nature Hall, effectively satisfying consumers’ demand for sensory efficacy of products. In addition, inspired by the impressionist school, Galand Group gradually developed the idea that Himalayan impressions create fragrance, and created Himalayan impressions-related fragrance by taking Himalayan landscapes, plants, colors, animals and culture as impressions. With the idea of creating fragrance by impression and artistic re-creation, Galand Group has launched a new perfume brand ASSASSINA Shaheen’s series of perfumes. Aroma innovation originates from nature and surpasses nature.

Jiang Ligang, Chief R&D Officer of Polaiya R&D Innovation Center, delivered a keynote speech on "New Regulations: New Changes in Cosmetic Formulation". He pointed out that the essence of the introduction of new laws and regulations and related supporting systems is to protect the safety and interests of consumers. It is a very great move to lead the industry innovation with legal innovation, which will affect the development of the beauty industry in the next few decades. He described the changes of new laws and regulations related to formula from the perspectives of changes in registration and filing, data requirements for first registration and filing, requirements for changes in registration and filing, Measures for the Administration of Cosmetic Labeling, and label content. The new regulations will also bring new impacts on enterprises in terms of raw materials and formula technology, mainly in that the formula of cosmetics in the future will focus on efficacy as never before, the core independent intellectual property rights will become the core competitiveness of enterprises, and sustainable development will become the core value of more and more enterprises, requiring enterprises to pay more attention to environmental protection and sustainable development.

At present, the national beauty brands in China have risen in groups. Nationalization of cosmetic raw materials and products market is an inevitable development trend. Alumni Zhang Wanping, Executive Dean of Shanghai Universities of Applied Sciences International Cosmetics Institute, shared the topic "Technical Development Trend of Nationalization of Cosmetics Market". She pointed out that technology is the driving force of development in any industry. Nationalization technology innovation is the key in cosmetics market, and the technology chain of cosmetics industry includes three parts: raw materials, formula and evaluation. In terms of raw materials, besides natural extraction and biological fermentation, which are concerned by the market and consumers, we should not avoid synthesis. Cosmetic raw materials still depend on synthesis technology, and the direction and application performance of synthetic raw materials need to be defined in combination with cosmetic formula system. In terms of formula, cosmetic formula is a multidisciplinary system, especially based on the theoretical basis of colloid and interface chemistry. Designing carrier structure according to the characteristics of raw materials and developing market-competitive product system is the main direction of product development in the future. In terms of evaluation, under the new regulations, the requirements for evaluation are higher, and the whole industry will pay attention to the establishment of evaluation system for cosmetic raw materials and products. There is still a long way to go in the evaluation of cosmetics, which needs further discussion. How to build a scientific and reasonable evaluation system through multi-dimensional system is the premise of the sustainable and standardized development of cosmetics market.

Professor Zhu Weihong, Dean of the Research Institute of East China University of Science and Technology, introduced the latest scientific research achievements of East China University of Science and Technology. He introduced the fruitful achievements of East China University of Science and Technology in discipline development, scientific research team, scientific base, personnel training, international cooperation, award-winning and transformation of scientific research achievements in the process of building a "double-first-class" university in recent years, and emphatically introduced the technical scientific research achievements related to the cosmetics industry of many professors including Shang Yazhuo, Zhang Wenqing, Wang Limin, Wang Zejian and Zhang Hongbo. In addition, Ding Wei, Dean of the College of Arts and Media, is unique in the field of brand image design and innovative development, and Du Weiyu, Associate Professor of the Business School, has conducted in-depth exploration on the market positioning and marketing strategy of cosmetic brands. East China University of Science and Technology has been able to realize the intellectual support of the whole industry chain from technology to design to marketing. He pointed out that the foundation and advantage of colleges and universities is basic research, and it is necessary to establish self-confidence in scientific research, so as to achieve the goal of running together and then leading, and emphatically introduced the practical exploration of East China University of Science and Technology in color-changing dyes, color-changing glasses, color-changing nail polish and color-changing glass.

At the closing ceremony, Zhang Wenqing, Party Secretary of School of Chemistry and Molecular Engineering, East China University of Science and Technology, Wang Tingzhang, Chairman of East China University of Science and Technology Beauty Industry Alumni Association and Chairman of Shanghai Xierui Industrial Development Co., Ltd., and Li Jianwei, Director of East China University of Science and Technology Alumni and Development Liaison Office and Secretary-General of Alumni Association delivered speeches respectively.

Zhang Wenqing said that the Institute of Chemistry is characterized by the first-class discipline of chemistry, and its scientific research, such as the screening platform for preparing active ingredients from plants and plant cells, the analysis and testing platform with the most advanced equipment and analytical capabilities in China, and new technologies such as liposomes, nano-particles and liquid crystal emulsification, are all highly compatible with the beauty industry. The research and development of "Hualixiang" hand sanitizer and "Twelve Yaxin" perfume, and the establishment of the cosmetics laboratory led by Professor Shang Yazhuo are all beneficial attempts to integrate scientific and technological innovation and cultural creativity and apply professional knowledge to innovative practice. The College will also increase the training of cosmetics-related talents with the help of the beauty industry alumni association platform, enhance the exchange and interaction between universities and industries, better unite and unite alumni in the cosmetics industry, strengthen information communication and resource sharing among alumni, and promote cooperation.

Wang Tingzhang said that he was very fortunate to be the first chairman of the Huali Beauty Industry Alumni Association. The establishment of the beauty industry alumni association will undoubtedly become an effective platform for in-depth communication between the alma mater and alumni in the beauty industry, and the beauty summit forum will also become a brand activity for the alma mater to better link industry enterprises, integrate social resources and serve the beauty industry. He said that he is looking forward to working with colleagues of the beauty industry alumni association to create and build together. Under the unified leadership of the school alumni association, he will give full play to the unique advantages of the industry, further promote the integration of Industry-University-Research, accelerate the incubation and application of scientific research soft achievements, and jointly cultivate talents through school-enterprise cooperation, so as to contribute to the healthy and prosperous development of the beauty industry in China, and jointly build a first-class beauty industry alumni association in China.

Li Jianwei said that today’s forum activities have enabled us to have a clearer understanding of the opportunities and challenges faced by the cosmetics industry in China, enhanced industry awareness and broadened our thinking horizons through the wonderful sharing and interactive exchange of guests, and also provided a favorable opportunity for further promoting the interaction and cooperation among universities, enterprises and alumni. We believe that the establishment of Huali Beauty Industry Alumni Association will surely become an important platform for related enterprises and alumni, and achieve group development and win-win results through communication, cooperation, mutual assistance and sharing. The establishment of Huali Beauty Industry Alumni Association will also help the discipline construction and personnel training of the alma mater.

On the morning of the same day, the first member representative meeting and board meeting of East China University of Science and Technology Beauty Industry Alumni Association was successfully held. Alumni Wang Tingzhang, leader of the preparatory group, introduced the preparations for the conference, reviewed and adopted the Articles of Association of East China University of Science and Technology Beauty Industry Alumni Association, and elected the first Council of East China University of Science and Technology Beauty Industry Alumni Association. After voting, Pan Qiusheng, Chairman and CEO of shanghai jahwa United Co., Ltd., served as honorary chairman of the Council, and Wang Tingzhang, Chairman of Shanghai Xierui Industrial Development Co., Ltd., served as chairman of the Council. Galand (Group) Co., Ltd. has 9 vice-chairmen including Li Min, general manager of the strategic purchasing department, 24 directors including Wang Ping, chairman of Lanzhou Dayuan New Materials Technology Co., Ltd., a supervisor including Huang Chao, a partner of Guo Hao Law Firm, and Yao Chen, CEO of Beauty BU of Wipro Consumer Goods Group, concurrently serves as secretary-general.

On behalf of the Alumni Association of East China University of Science and Technology, Li Jianwei congratulated the establishment of the Alumni Association of Beauty Industry and the election of directors. He said that in the future work, the school will spare no effort to provide all possible guidance, support and help for the construction and development of the beauty industry alumni association, and work together with the alumni to do a good job in alumni work and make unremitting efforts to build a deep-rooted and endless Huali life community.

Wang Tingzhang pointed out that the establishment of the Beauty Industry Alumni Association has provided an effective platform for increasing in-depth communication between schools and alumni. In the future, the Beauty Industry Alumni Association will actively integrate resources, with the goal of serving alumni and helping their career development, make efforts to strengthen contact with alumni in the beauty industry at home and abroad, build a platform for interactive exchanges, strengthen cooperation with their alma mater, jointly promote scientific and technological innovation and personnel training in the beauty industry, and build an integrated platform in Industry-University-Research.

Photo caption: Members of the first Council of Huali Beauty Industry Alumni Association took a group photo.

There is no doubt that the medium and large 6-seat SUVs represented by the ideal L8 and the M7 are the most popular products in the current new energy market. They have a large space, full configuration, and "refrigerator color TV sofa" is also readily available, but the price of about 300,000 is still a lot of pressure for ordinary home users… If there is a demand, there will be a market, so Dongfeng Yipai eπ 008 is here.

static article

At first sight of the eπ 008, the first impression it gives people is that it has a "public face". Through daytime running lights, closed grilles, and low wind resistance body contours are the most common features of today’s new energy models, and they are not exciting at first glance – of course, it should be done to conform to the aesthetic of most people and make the whole family acceptable.

细看之下，这台eπ008在设计上藏着不少令人惊喜的小细节。比如前脸上这条精致的贯穿式日间行车灯带，灯腔内部晶莹剔透的LED灯珠就很有质感，同时下方还隐藏有一整面星光隔栅，可以显示各种灯语进行人车互动，科技感直接拉满。

转到车侧可以看到，整个车身型面比较简洁，一条腰线近乎平行地从车头一直拉到车尾。车顶线也很简洁，在C、D柱间留出了一块面积不小的车窗，从而形成一个半悬浮式的车顶，让这台车长超5米、轴距超3米的大家伙并不显得笨拙。车身下部分的门槛处则做了黑化撞色处理，降低了一些视觉高度，增加了灵动感。细节方面，隐藏式门把手时髦之余也能够提升车辆的空气动力学表现。此外新车还在D柱侧窗内部配备了LED指示灯，在充电时可以显示电池电量。

车尾的设计则比较简洁，同样的贯穿式尾灯与车头相呼应，精致感不错。车顶上方的扰流板以及下方后保险杠处的黑色饰板则让整个尾部看起来更具层次感。

进入车内， eπ008所营造出的内饰豪华氛围出人意料。我们拿到的是一台浅色内饰版本的车型。黑白双拼的中控台，白色的座椅，再配上深色木纹饰板以及金色饰条点缀，豪华与时尚感兼具。可以看到整个座舱的视觉重心是正中间这块15.6英寸的中控屏幕，车机全系搭载高通骁龙8155芯片，并支持车机界面显示的内容可见即可说。驾驶位正前方则是一块8.8英寸液晶仪表盘，显示效果细腻，UI设计也清爽易读。由于采用了怀挡设计，在中控台下部留出更大的储物空间，后方的扶手箱看上去很浅，不过下方暗藏玄机，这点我们后面再说。

坐进后排，eπ008给我的感觉更像是坐进了一台MPV。它采用标准的2+2+2的6座布局，值得一提的是二排右侧可选装零重力座椅，除了加热、通风和按摩功能之外，还能一键躺平。另外，右侧腿托和小桌板都是标配的。

新车在过道中间配备冰箱支持电控前后移动，方便前后排乘客使用。还记得上面提到它的前排扶手箱很浅吗？实际上，当这个冰箱移动到前方时可以直接与扶手箱组合，方便前排乘客使用，是一个颇具巧思的设计。还有一个小细节，由于eπ008在后排车顶布置了一块娱乐大屏幕，当行驶中将这块后排屏幕打开时，如果是常规的光学后视镜，后方视野显然会被屏幕挡住，这时它配备流媒体后视镜就很实用了——实际体验下来，这块9.2英寸的流媒体后视镜显示效果清晰，而且反光很弱。

入座eπ008的第三排，得益于宽大的车身和超长的轴距，腿部空间和头部空间在同级车型中都能达到中上水平。乘坐感受虽然离中高端MPV车型还有一定距离，但值得一说的是eπ008第三排座椅的坐垫和靠背填充材料都很厚实，特别是坐垫长度表现不错，加上靠背角度可调，配合开扬的视野，舒适性在三排SUV中还算不错。

动态篇

接下来聊聊eπ008的动态表现。我试驾的这台增程版车型搭载马赫E超级增程系统，采用1.5T发动机作为增程器，增程器功率108kW。同时匹配了与纯电车型相同的后置单电机，最大功率200kW。续航里程上，CLTC工况纯电续航里程为210km，综合续航里程则超过了1300km。

这次试驾我们分别在场地和城市道路上体验了eπ008的加速、减速、底盘动态等各方面的表现。在加速测试中，全力踩下加速踏板，此时它的动力输出完全与纯电车型一样，没有丝毫迟滞便全力冲了出去，响应足够直接，而在动力输出的持续性上同样没有让我失望，由此也可以判断出eπ008日常开起来不会给你那种开大车的笨重感。而在全力制动时，车身姿态控制得很好，直到最后刹停，车辆一直保持稳定状态。同时刹车踏板的脚感踏实，提供给驾驶者足够的信心。

在模拟日常道路各种颠簸路段以及赛道驾驶环节，正好考验eπ008的底盘功底。新车底盘采用前麦弗逊、后多连杆独立悬架系统，虽然全系都没有配备空气悬架，但底盘所表现出的舒适性和稳定性值得肯定。

我们首先通过的是一段碎石路面，eπ008在经过时能够过滤掉大部分细碎震动，剩下的震动又被舒适的座椅吸收殆尽，实际可感知到的震动已经很少了。

在由一排排减速带模拟的大面积破损路面，eπ008通过时同样很从容，方向稳定，车身也没有多余的晃动，干脆利落。

而在随后的赛道环节中，eπ008也给出了超过“平均分”的表现。尽管受限于巨大的车身尺寸和舒适取向的调校，侧倾会比较明显，但稳定性一直保持得不错，可以感觉到车辆的极限不低，灵活性也很好。

之后的城市道路试驾环节，我们主要体验了这台增程版车型提供的纯电优先、燃油优先、油电混合三种能源模式。在城市环境中，我更喜欢将它调整到纯电优先模式，节能高效的同时还能享受纯电驱动带来的轻快驾驶体验。轻点油门，动力的响应迅速，加上出色的隔音，实际的驾乘体验会更出色。当然，如果是高速巡航，或者长时间跑在城市快速路上时，油电混合和燃油优先模式会是更好的选择。此时增程器参与发电，不仅没有纯电车型的续航焦虑，一直运行在高效工况下的增程器也会更加经济。

时尚酷评

豪华又时尚的设计、丰富且实用的配置，媲美MPV车型的大6座布局，以及出色的动力和水准之上的底盘，作为东风奕派的第二辆车、也是首款SUV，这台eπ008从产品角度来衡量是可以得到好评的。目前新车给出的预售价格为20-25万元，如果实际上市后的价格还有惊喜的话，很难想象它的同级对手们应该如何应对？

　 　　Author: Dean of Marxism College of the Party School of the Central Committee of the Communist Party of China (National School of Administration) Zhang Zhanbin, Professor, School of Marxism, Party School of the Central Committee of the Communist Party of China (National School of Administration) Huang Kun

　　The Fifth Plenary Session of the 19th CPC Central Committee adopted the Central Committee of the Communist Party of China’s Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for 2035, which clearly stated that the theme of economic and social development during the 14th Five-year Plan period should be "promoting high-quality development". This reflects the scientific judgment of the 19th National Congress of the Communist Party of China that China’s economy has shifted from a high-speed growth stage to a high-quality development stage, which indicates that our party’s understanding and application of the law of economic and social development have reached a new height. Zhang Zhanbin, Dean of the School of Marxism of the Party School of the CPC Central Committee (National School of Administration), and Huang Kun, Professor of the School of Marxism of the Party School of the CPC Central Committee (National School of Administration), believe that the theme of promoting high-quality development is a scientific judgment based on changes in the domestic and international situation. Facing the new development stage, development environment and development conditions, the theme of economic and social development during the 14 th Five-Year Plan period should be to promote high-quality development, which is of great significance for clarifying the development ideas and key tasks during the 14 th Five-Year Plan period and realizing a good start.

　　General Secretary of the Supreme Leader pointed out in the Explanation of the Central Committee of the Communist Party of China on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for 2035 that the theme of economic and social development during the 14th Five-year Plan period should be to promote high-quality development, which is a scientific judgment based on the changes in China’s development stage, development environment and development conditions.

　　Promoting high-quality development is the basic way to solve the main contradiction in the new era.

　　Socialism with Chinese characteristics has entered a new era, and the main contradiction in our society has been transformed into the contradiction between the people’s increasing need for a better life and the unbalanced development. In 2020, great historical achievements have been made in building a well-off society in an all-round way, and the people’s better life needs to be increasingly extensive and popularized, which not only puts forward higher requirements for material and cultural life, but also increases the requirements for democracy, rule of law, fairness, justice, security and environment. At the same time, China’s social productive forces have improved significantly on the whole, and the social productive capacity has entered the forefront of the world in many aspects. However, the more prominent problem is that the imbalance of development is not sufficient, which is a problem of development quality, which has become the main constraint to meet the people’s growing needs for a better life.

　　The change of the principal contradiction in our society is a historical change that has a bearing on the overall situation, which puts forward many new requirements for the work of the party and the state. In the new historical stage, we should firmly grasp the scientific judgment of the changes in major social contradictions and strive to do a good job in the affairs of our party and country. Taking the promotion of high-quality development as the theme is to firmly grasp the changes in the main contradictions in our society, on the basis of continuing to promote development, focus on solving the problem of insufficient development imbalance, put the quality of development in a more prominent position, make the development results better benefit all the people, continuously realize the people’s yearning for a better life, and better promote the all-round development of people and the all-round progress of society.

　　Promoting high-quality development as the theme is a strategic decision to actively deal with the "two overall situations"

　　During the Tenth Five-Year Plan period, China’s development environment faced profound and complex changes. The "Proposal" pointed out that "at present and in the future, China’s development is still in an important period of strategic opportunities, but there are new developments and changes in opportunities and challenges."

　　Judging from the overall international situation, the world is facing a great change that has never happened in a century. A new round of scientific and technological revolution and industrial transformation has developed in depth, and the international power has been profoundly adjusted. Peace and development are still the theme of the times. The concept of a community of human destiny has been deeply rooted in people’s hearts. At the same time, the international environment has become increasingly complex, instability and uncertainty have obviously increased, the COVID-19 epidemic has a far-reaching impact, economic globalization has encountered a countercurrent, and the world has entered a period of turbulent change. Unilateralism, protectionism and hegemonism pose a threat to world peace and development.

　　From the overall domestic situation, the strategic overall situation of the great rejuvenation of the Chinese nation is that the historical process of realizing the Chinese dream in modern times for more than 170 years has entered the historical stage closest to achieving this goal, and it is also a critical period for China’s deep economic and social transformation, and economic and social development is facing great pressure. After long-term exploration and development, China’s institutional advantages are remarkable, governance efficiency is improved, the economy is improving for a long time, the material foundation is solid, human resources are abundant, the market space is vast, the development toughness is strong, the overall social situation is stable, and there are many advantages and conditions for continued development; At the same time, the problem of insufficient development imbalance in China is still outstanding, the task of reforming key links in key areas is still arduous, the innovation ability cannot meet the requirements of high-quality development, the agricultural foundation is still unstable, the gap between urban and rural regional development and income distribution is large, ecological and environmental protection has a long way to go, people’s livelihood security has shortcomings, and social governance still has weaknesses.

　　"Seek for the bureau first, then seek for the strategy, and get out of the bureau slightly." The key to prevent and resolve all kinds of potential risks and actively respond to the impact and challenges brought about by changes in the external environment lies in keeping in mind the "two overall situations" and coordinating the "two overall situations", striving to do our own thing well, improving the quality of development, enhancing international competitiveness, enhancing the country’s comprehensive strength and ability to resist risks, effectively safeguarding national security, and realizing economic stability and social harmony and stability. Economic, social, cultural and ecological fields should reflect the requirements of high-quality development.

　　Promoting high-quality development is an inherent requirement for China to enter a new stage of development.

　　Realizing socialist modernization has been the unremitting pursuit of generations of the Communist Party of China (CPC) people for a long time. From building a well-off society in an all-round way, to building a well-off society in an all-round way, and then to building a well-off society in an all-round way, after long-term efforts, today, we have made decisive achievements in building a well-off society in an all-round way. Major breakthroughs have been made in comprehensively deepening reform, making great progress in comprehensively administering the country according to law, making great achievements in comprehensively administering the party strictly, accelerating the modernization of the national governance system and governance capacity, further highlighting the advantages of the Communist Party of China (CPC)’s leadership and China’s socialist system, and making China’s economic strength, scientific and technological strength, and comprehensive national strength leap to a new level. The overall economic operation is stable, the economic structure is continuously optimized, the achievements in tackling poverty have attracted worldwide attention, and the ecological environment has been significantly improved. Opening to the outside world has continued to expand, people’s living standards have improved significantly, cultural undertakings and cultural industries have flourished, the level of national defense and army building has been greatly improved, national security has been comprehensively strengthened, and society has maintained harmony and stability.

　　Building a well-off society in an all-round way marks the realization of "Chinese modernization" and is "a key step to realize the Chinese dream of great rejuvenation". The great rejuvenation of the Chinese nation has taken a new step forward, and socialist China stands in the east of the world with a more majestic posture. Starting in 2021, on the basis of the decisive victory to build a well-off society in an all-round way and realize the first century-long struggle goal, we should take advantage of the situation to start a new journey of building a socialist modern country in an all-round way and March towards the second century-long struggle goal. The 19th National Congress of the Communist Party of China made a strategic arrangement to advance the goal of the second century in two stages, that is, to basically realize socialist modernization by 2035, and to build China into a strong, prosperous, democratic, civilized, harmonious and beautiful socialist modernization country by the middle of this century.

　　The "proposal" puts forward the long-term goal of basically realizing socialist modernization by 2035 and the main goal of economic and social development during the 14 th Five-Year Plan period. This means that China will enter a new stage of development from the 14th Five-Year Plan. Entering a new stage of development and starting a new journey, profound changes in the domestic and international environment have brought a series of new opportunities as well as challenges. It is a new situation in which crises coexist, crises are organic and crises can turn around. We must take promoting high-quality development as the theme, unswervingly implement new development concepts, deepen supply-side structural reform as the main line, adhere to quality first, give priority to efficiency, effectively change development methods, and promote quality change, efficiency change and power change.

　　BEIJING, Dec. 3 (Tommy) A few days ago, Kelly took a close photo with Tamia Liu through Weibo. The husband and wife were lying in the quilt with their shoulders exposed, and Liu Tao was close to Kelly with a happy smile. In the entertainment circle, happy young couples often take selfies to show their love. Jay Chou and Hannah Quinlivan once took photos of "long grass" on their heads, which were cute and cute. Deng Chao and his wife rolled their eyes and took selfies, which made people laugh.

　　Kelly Sun and Tamia Liu’s "Bed Photo"

　　On the evening of November 30th, Kelly took a close selfie with Tamia Liu in Weibo. They not only lay in bed, but also showed their shoulders, with a wide scale. In the photo, Liu Tao appeared in the mirror, snuggling up to her husband and smiling happily, while Wang Ke took a mobile phone to take a selfie.

　　In this regard, some netizens left a naughty message saying, "There are people here who show love" and "This is to be mad at singles".

　　But then, Kelly deleted the photo in Weibo, and replaced it with a group of beloved wives who starred in a new drama, and instead promoted the new work for each other, which was praised by netizens.

　　Hannah Quinlivan and Jay Chou have long grass on their heads.

　　In September this year, Hannah Quinlivan updated Weibo in the middle of the night and took a selfie with her husband Jay Chou. In the photo, they wore a hairpin similar to bean sprouts and played with the trend of "growing grass on their heads". At the same time, she also wrote: "It seems to be very popular now. Let’s make fun of it." In addition, it was the birthday of Jay Chou’s mother Ye Huimei, so Hannah Quinlivan also wished her mother-in-law a happy birthday in advance: "Happy birthday to her mother."

　　After seeing the photos, netizens left messages, "Finally show love" and "Sister-in-law! That’s the right thing to do ","Little Gongju (Jay Chou) finally appeared! Sister-in-law, please show more love! We don’t mind. " Others joked: "I can finally afford the same model of Jay."

　　Deng Chao Sun Liju stared at the basket.

　　Although Deng Chao often writes jokes on Weibo, he sometimes shows love with Sun Li. In July this year, he revealed that he had received flowers from his wife. "When I went home, I received flowers from my daughter-in-law and asked what day it was. She said that flowers could be sent on any other day. Well, I was moved. Yes, it’s not a day but also a day. "

　　Although the words are warm and sweet, the photos continue Deng Chao’s funny style. The couple held a flower basket, the man rolled his eyes, the woman widened her eyes, and her expression was exaggerated and funny. In this regard, some netizens commented, "Sunflower Flower Language: Silent Love. It’s good that you are so loving "and" two people are so loving ".

　　Tian Liang and Ye Yixi took festive photos.

　　Tian Liang had many sweet moments with Ye Yixi in Weibo before, not only two people kissed, but also two people ate preserved meat together. At the end of November, he also shared a group of festive photos taken with his beloved wife, and even left a message saying, "I took a set of special festive films, and I felt like I was married again. The same thing is her beside me, thanks to the cooperation of the bride @ Ye Yixi". In the photo, the two are wearing red costumes, and their shapes are beaming, and they also pose a heart shape with their hands.

　　In this regard, some netizens commented, "It’s all beautiful! But I feel that Sissy looks better than you ","The bride’s hair will be more perfect when it is coiled up "and" Brother Liang’s face value needs to be improved ".

　　Jerry was naughty and called Li XiaoLu’s younger brother.

　　After Jerry and Li XiaoLu got married in 2012, they gave birth to their daughter Tianxin in October of the same year, and their married life was happy and sweet. At the end of October this year, he took a photo with his beloved wife and left a naughty message saying, "Everyone says I am her 16-year-old brother, and I believe it, hehe." In the photo, Jerry put his finger on his mouth, widened his eyes and looked cute; Li XiaoLu is relying on him, a gentle smile.

　　In this regard, some netizens said, "You are an uncle", "You should be so happy" and "super husband and wife".

　　Max Zhang concentrated on eating noodles, and Ada Choi sneaked a shot.

　　It’s very common for stars to sunbathe their babies in the entertainment circle, and besides sunbathing their babies, Ada Choi also likes to sunbathe her husband very much. In addition to sharing interesting daily conversations between husband and wife, she also secretly took selfies many times. In the picture, Max Zhang was absorbed in other things, while Ada Choi was smiling.

　　At the end of August this year, Ada Choi showed a picture of Max Zhang eating intently and taking a selfie by himself, and left a message saying, "Good morning! I didn’t get home until 1 o’clock last night, which kept the handsome guy awake. Max Zhang wanted me to come back, have a meal and talk together, and didn’t go to bed until 3 o’clock! Very nice! Don’t say I show love, I don’t! Really not) ".

　　In this regard, netizens have called Ada Choi "a madman who dazzles his husband", "Are you really not showing off" and "Brother Jin is waiting for love, and Mrs. Zhang is cooking noodles to give back".

　　Anita Yuen took a selfie in the morning and stared behind her husband.

　　In mid-July this year, Anita Yuen took a selfie with her husband when she woke up in the morning in Weibo, and left a message saying, "It’s 5 am in the United States. When I woke up, I found someone staring at me like a cat behind me. Has he been staring? It feels like sleeping with the enemy. " In the photo, Anita Yuen takes a selfie sideways and smiles. Behind the camera is Chilam, who is also lying in the quilt.

　　In this regard, some netizens said that "fancy show love" and "too happy."

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　　A long article and dozens of words are the key words of real estate topic these days.

　　On December 20th, Minister of Finance Xiao Jie published the article "Accelerating the Establishment of Modern Financial System" in People’s Daily. The article mentions that the legislation and implementation of real estate tax should be promoted according to the principle of "legislation first, full authorization and step by step". Real estate tax shall be levied on industrial and commercial real estate and individual housing according to the assessed value, and the tax burden of construction and transaction links shall be appropriately reduced, and a perfect modern real estate tax system shall be gradually established.

　　The just-concluded Central Economic Work Conference also pointed out that it is necessary to improve the long-term mechanism to promote the stable and healthy development of the real estate market, maintain the continuity and stability of the real estate market regulation policies, distinguish the central and local powers, and implement differentiated regulation. As a result, the topic of real estate tax has been hotly debated again.

　　How to "collect" real estate tax according to the assessed value?

　　In the discussion on the landing of real estate tax, a new signal conveyed by the above article is that "industrial and commercial real estate and individual housing are subject to real estate tax according to the assessed value". The so-called evaluation value refers to the market evaluation value of the house, not the original value of the house (that is, the price at the time of purchase).

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that from the above statement, "collection according to the evaluation value" is a tax on the housing holding link, which will be based on the original value and existing value of the house, and take into account the real estate market. The environment and the value of similar properties around it are systematically evaluated, and then the corresponding tax share is obtained.

　　"In other words, the more the assessed value is collected, the smaller the assessed value is, which is in line with the principle of taxation in the holding link." Yan Yuejin believes that the positive answers to questions such as how to collect real estate tax indicate that the reform of real estate tax is accelerating.

　　The way of taxation has been determined, but how to carry out housing valuation is still a concern of many people. Owners may worry that the price of the house they bought before is low. If it is valued at the market value after the price increase, what impact will it have?

　　"There will be a set of specific and professional evaluation methods." Jia Kang, member of Chinese People’s Political Consultative Conference and chief economist of Huaxia Institute of New Supply Economics, said that the tax base evaluation of real estate tax has mature experience, and the general idea of collection is relatively clear, but it is still too early to discuss many details.

　　Yan Yuejin believes that the real estate tax levy will consider the evaluation value included in the scope of taxation, and there may be some deductions at this time. For ordinary people, considering the need for replacement and living in different places, housing holding similar to ordinary people is actually not a big problem, and it will not even be included in the scope of taxation. For those who hold multiple houses, the possibility of taxation is expected to be great.

　　In addition, what is the realistic basis of the method of "collecting real estate tax according to the assessed value" is also a concern of the real estate industry at present. Dong Fan, director of the Real Estate Research Center of Beijing Normal University, participated in the counseling and examination of the first batch of real estate appraisers in China. In his view, it is still debatable whether the current real estate appraisal force can support the real estate taxation work.

　　Dong Fan said that because the real estate is single and each house is different, the tax price must be calculated separately. At present, there are at least 300 million houses in cities in China, but there are only about 30,000 real estate appraisers. "If taxation is an annual levy, if it is assessed once a year, how many sets will each person have to assess? To evaluate 10,000 sets. " In his view, the current technical force can not meet the objective requirements of the full levy of real estate tax.

　　With strong local characteristics, how does the real estate tax go through the legal road?

　　It is worth noting that real estate tax will not be levied immediately, but must go through a series of legislative procedures first. Xiao Jie also pointed out in the above article: Strive to complete all legislative procedures in 2019, and complete the reform task of "implementing the statutory principle of taxation" in 2020.

　　Previously, in the National People’s Congress Standing Committee (NPCSC)’s legislative work plan for 2017, the real estate tax law was also included in the preparatory and research demonstration projects. However, the road to real estate tax statutory is not easy.

　　Dong Fan said that although the Ministry of Finance participates in the legislative work of real estate tax as the competent department, the ultimate leading authority of this legislative work lies in the National People’s Congress; If housing is included in the object of real estate tax collection, there is a fatal flaw in jurisprudence, because the public ownership of land leads to the fact that real estate cannot be a complete private property, so the conditions are not mature.

　　Zhu Weiqun, a professor of public school of economics and management at Shanghai University of Finance and Economics, said: "It is established to fully implement the statutory principle of taxation by 2020, but it is also very difficult, and the legislation of real estate tax is the most difficult of all taxes. In his view, although the landing of real estate tax is the future direction, because it involves thousands of households, the landing method is likely to be implemented in stages, regions and differences.

　　"The real estate tax is likely to be a local tax, and the tax rates in different places are not exactly the same. The tax elements such as the scope of taxation and the object of taxation, as well as the details of tax reduction and exemption may also have regional characteristics." Zhu Weiqun said.

　　When talking about promoting and improving the reform of the local tax system, the above article also mentioned that to expand the local tax power, under the premise of unified legislation and tax levy power of the central government, according to the characteristics of taxes, the local tax management authority should be appropriately expanded through legislative authorization, and the local tax management authority is mainly concentrated at the provincial level.

　　Jia Kang believes that a clear expression and trend at present is to fully empower local governments. "After authorization, places can distinguish the situation, not quick march together, but can be implemented step by step."

　　From the experience of foreign countries, most of the real estate tax is also one of the main financial resources of local governments. Zhu Weiqun believes that if we refer to this experience, it is objectively required that the real estate tax should be linked to the fiscal expenditure of the grass-roots government, and reasonable expenditure should be used to lead the future real estate tax reform, and the tax reform should be discussed from the perspective of the interconnection of revenue and expenditure of local governments, rather than tax reform.

　　"Behind the tax issue is expenditure, and reasonable expenditure determines reasonable taxation." Zhu Weiqun said that without the statutory constraints on fiscal expenditure, it is impossible to fundamentally solve the tax problem.

　　Jia Kang also believes that the reform of the fiscal and taxation system is a necessary option in the supporting measures for real estate tax landing. "The reform process of real estate tax must be well coordinated with other reforms. It is not enough to emphasize the importance of this."

　　Beijing, December 21st

State, city, county, District People’s governments, provincial committees, offices, departments and bureaus:

The "Several Policies and Measures on Steady Growth in 2022" are hereby printed and distributed to you, please implement them conscientiously.

Yunnan Provincial People’s Government

January 28, 2022

(This piece is publicly released)

Some policies and measures for steady growth in 2022

In order to implement the spirit of the Central Economic Work Conference and the Economic Work Conference of the Provincial Party Committee, coordinate the prevention and control of the COVID-19 epidemic (hereinafter referred to as the epidemic) and economic and social development, coordinate development and safety, adhere to the principle of stability and strive for progress, earnestly accomplish the objectives and tasks of economic development throughout the year, closely follow the theme of high-quality leap-forward development, take supply-side structural reform as the main line, strengthen and improve economic operation regulation, maintain economic operation in a reasonable range, and maintain overall social stability, the following policies and measures are formulated:

First, go all out to prevent and control the epidemic.

(1) Implement strict prevention and control measures. Adhere to the prevention and control strategy of "external defense input, internal defense rebound, and strict prevention of external communication", comprehensively compact the "four-party responsibility", and strengthen the measures of "blocking, clearing, preventing, ensuring and carrying". Improve and perfect the system and mechanism of border defense, continue to compact the responsibility of the five-level secretary to guard the border and the five-level section chief to guard the border, speed up the construction of technical defense facilities and "smart borders", improve the management and protection mechanism, and firmly hold the bottom line of not gathering epidemics and not spreading outside the province.(Lead unit: Office of the Provincial Leading Group for Response to Epidemic Situation, Provincial Development and Reform Commission, Provincial Public Security Department)

(2) Accurately prevent and control normalization. Accelerate the improvement of prevention and control capabilities and improve the accuracy, timeliness and effectiveness of prevention and control. Strictly implement the prevention and control measures for key places and key populations, fully implement the "four early" measures, and ensure the timely realization of "dynamic zero clearing". Continue to improve the conditions of medical and health infrastructure in border counties and cities, and strengthen the prevention of mutant strains. Strengthen regional investigation, strictly control the export gateway, strengthen the control of port cities, border areas and people, control the access channels of border counties and cities, and quickly and effectively block the epidemic transmission chain. When carrying out major promotions and other activities in various places, it is necessary to strictly implement the prevention and control measures for normalized epidemics.(Lead unit: Office of the Provincial Leading Group for Response to Epidemic Situation)

(3) Make emergency response plans. We will promote the war epidemic, protect people’s livelihood and ensure stability, improve the multi-point trigger monitoring and early warning mechanism, optimize the emergency plan for epidemic prevention and control, control the sudden epidemic to a minimum, and minimize the impact of the epidemic on normal production and life. Continuously improve the ability of flow tracing, nucleic acid detection, medical treatment and emergency disposal. We will implement relevant policies to support Ruili City and 374 border administrative villages, and earnestly do a good job in people’s livelihood, employment, supply and price stability in key areas for epidemic prevention and control.(Lead unit: Office of the Provincial Leading Group for Response to Epidemic Situation, Provincial Development and Reform Commission)

Second, actively expand effective investment

(4) increase the efforts of the central government to win funds. Actively strive for the support of the central government, strive to do a good job in the declaration and issuance of special bonds and general bonds, and co-ordinate all kinds of funds of about 200 billion yuan, focusing on the construction of major projects.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance)

(five) increase investment in the provincial budget. We will allocate 5 billion yuan for capital construction investment in the provincial budget, which will be mainly used for major projects that are included in the national and provincial "14th Five-Year Plan", focusing on construction tasks such as development along the China-Laos Railway, protection of key river basins such as Chishui River, construction of high-standard farmland, "Revitalizing Water and Moisturizing Yunnan" project, infrastructure construction and recycling transformation of industrial parks, digital economy, urban renewal and aging renovation of municipal pipelines, and follow-up support for ex situ poverty alleviation and resettlement areas.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance)

(VI) Comprehensively improve the quality of pre-project work. At the beginning of 2022, a total of 500 million yuan of provincial budgetary funds in 16 States and cities were earmarked for the preliminary work of major projects. Arrange 300 million yuan for the preliminary work in the provincial budget for the "Horse Award", and reward the top 5 States and cities with comprehensive scores of fixed assets investment every month.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance)

(7) Accelerate investment and construction in key areas. Raise more than 90 billion yuan to support the construction of a strong transportation province. Raise more than 40 billion yuan for the construction of key projects of "revitalizing water and moistening Yunnan" to ensure that more than 100 key water network projects will be started. Actively strive for and raise funds of more than 10 billion yuan from all parties, focusing on promoting the high-quality development of the Yangtze River Economic Belt and the protection and management of nine plateau lakes, and implementing a number of ecological environment protection and management projects such as urban sewage and garbage treatment, chemical pollution control, agricultural non-point source pollution control, ship pollution control and tailings pond pollution control. Co-ordinate funds of more than 5 billion yuan, relying on the construction of large channels to support the construction of modern logistics system. Overall arrangement of funds of 1.5 billion yuan, mainly used to support the industrial development, infrastructure and public service facilities construction in ex situ poverty alleviation and resettlement areas. Arrange financial funds of 1 billion yuan, set up investment funds for key industries, and support green energy, green aluminum and silicon, biomedicine, cultural tourism and health, and "specialized and innovative" enterprises to extend the chain and strengthen the chain. Overall arrangement of financial funds of more than 1.2 billion yuan for energy saving and carbon reduction, R&D innovation and transformation and application of scientific and technological achievements in industrial projects.(Lead units: Provincial Development and Reform Commission, Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Ecology and Environment, Provincial Department of Transportation, Provincial Department of Water Resources, Provincial Department of Commerce and Provincial Department of Science and Technology)

(8) Strengthen the protection of factors. Make overall plans for land, forest land, environmental capacity and other factors, actively tilt to key projects and key parks, and improve the efficiency of factor output. Accelerate the efficiency of examination and approval of land use and other links, and establish a "green channel" for examination and approval of major projects. Formulate the annual "service guarantee list" for major projects, establish a "one-to-one" service mechanism for major projects, and implement the whole process of "deputy agency" service for various approval procedures for major projects.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Natural Resources, Provincial Department of Ecology and Environment, Provincial Forestry and Grass Bureau)

(9) Increase financial support for the development of the real economy. Comprehensive use of a variety of monetary policy tools to maintain the intensity of credit support and promote the steady growth of social financing scale. Guide financial institutions to focus on key areas and weak links in the province’s economy, increase support for key projects, infrastructure, small and micro enterprises, technological innovation and green development, and promote high-quality development. Strengthen the formulation of financing tools and supporting policies to promote the steady decline of comprehensive financing costs of enterprises.(Lead unit: Provincial Local Financial Supervision Bureau, Kunming Central Branch of the People’s Bank of China)

(ten) to encourage business investment. Establish a graded reward system for business investment. If the actual investment in fixed assets of imported manufacturing projects is more than 1 billion yuan, the provincial finance will give a progressive award to the investment promotion enterprises according to the investment in fixed assets, up to 10 million yuan. For enterprises that extend, complete and strengthen the industrial chain of characteristic agriculture, green aluminum and silicon, biomedicine and new materials, the award and compensation standards will be raised as appropriate.(Lead unit: Provincial Department of Finance, Provincial Department of Industry and Information Technology, Provincial Investment Promotion Bureau)

(eleven) to promote financial investment in the same direction. Establish a coordinated mechanism of financial funds, budgetary investment and financing of financial institutions, give better play to the role of government funds, guide financial institutions to increase credit investment in key areas, key industries and key enterprises, and continuously increase credit support for economic and social development. Sort out the list of financing needs of major projects and key enterprises on a monthly basis, and carry out regular communication and consultation between the government, enterprises and financial institutions.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Local Financial Supervision Bureau, Kunming Central Branch of the People’s Bank of China)

(12) Accelerate the revitalization of existing resource assets. Vigorously promote the withdrawal of inefficient land use in cities and towns, and encourage local governments to formulate policies to support market players to participate in the redevelopment of inefficient land use in cities and towns. Accelerate the revitalization of idle factories, equipment and other resources to release production capacity and economic value. Accelerate the revitalization of inefficient, idle, suspended development of tourism, mines and other resources.(Lead units: Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Natural Resources, Provincial Department of Housing and Urban-Rural Development, Provincial Department of Culture and Tourism, Provincial State-owned Assets Supervision and Administration Commission)

(thirteen) to speed up the use of special bonds and budgetary funds. All localities and departments should speed up the progress of all kinds of funds that have been allocated in place and accelerate the formation of more physical objects. Strengthen the supervision and inspection of the progress of the payment of funds in the budget and special bond funds, and adjust, recover and report the long-term funds in accordance with the law.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance)

Third, vigorously implement the action of promoting consumption

(fourteen) actively expand rural consumption. Support the construction of e-commerce direct-selling bases, warehouses for producing fresh agricultural products, open flagship stores and specialty pavilions for agricultural special products, and carry out live broadcast with goods. Support to accelerate the realization of "express delivery into the village". Continue to carry out promotional activities for automobiles and home appliances to the countryside.(Lead unit: Provincial Department of Agriculture and Rural Affairs, Provincial Department of Commerce and Provincial Postal Administration)

(fifteen) actively expand urban consumption. Support the transformation and upgrading of physical stores, urban complexes and commodity trading markets, and support the development of chain enterprises and time-honored commercial circulation enterprises. Support the construction of business districts and characteristic commercial blocks, and reward the newly recognized national-level or national-level pedestrian street renovation and upgrading pilot. Encourage states and cities to build night economic landmarks and online celebrity punch points. Reward the business circulation enterprises above designated size that rank among the top in the annual sales increment. Brand chain stores with more than 10 newly-built chain stores throughout the year will be rewarded according to the number of newly-built chain stores. Carry out consumption promotion activities such as "Caiyun Car Purchase Supplement" and "Trade-in for New Appliances", and implement the subsidy policy for the promotion and application of new energy vehicles. Simplify the examination and approval procedures for outdoor promotion activities held by various market entities.(Lead unit: Provincial Department of Industry and Information Technology, Provincial Department of Commerce, Provincial Department of Culture and Tourism)

Fourth, focus on improving the development level of foreign investment and foreign trade.

(sixteen) support the expansion of the use of foreign capital and overseas investment. Seize the opportunity brought by the Regional Comprehensive Economic Partnership Agreement (RCEP), encourage the declaration of loans from international financial organizations and foreign governments, and give priority support to the loan projects that the country has included in the loan alternative project planning of international financial organizations and foreign governments. For projects that use foreign capital, 2% of the actual amount of foreign capital used in that year will be rewarded, and the maximum reward amount can reach 50 million yuan. Give discount support to medium and long-term loans for overseas projects of enterprises in the province that meet the supporting conditions. For overseas investment cooperation projects, export credit insurance premium subsidies will be given.(Lead units: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Commerce, Provincial Investment Promotion Bureau, Kunming Central Branch of People’s Bank of China, Yunnan Branch of China Export Credit Insurance Corporation)

(seventeen) to support the development of foreign trade. According to laws and regulations, tax incentives will be given to qualified enterprises in China (Kunming) and China (Dehong) cross-border electronic commerce Comprehensive Experimental Zone. Arrange financial funds and 1 billion yuan of infrastructure investment in the provincial budget to support China-Laos Railway’s operation and maintenance, development and construction along the line. Strive to arrange local government special bonds of more than 5 billion yuan to support the construction of logistics system and industrial parks along China-Laos Railway. Subsidies will be given to equipment renewal, intelligent transformation and technological innovation of processing trade enterprises with rapid growth in output value. Rewards will be given to the places identified as national processing trade industrial parks and provincial processing trade gradient transfer key undertakings. We will increase financial support for the development of foreign trade, and financial institutions such as The Export-Import Bank of China Yunnan Branch will arrange a special foreign trade credit line of 5 billion yuan to support key foreign trade enterprises, leading production enterprises and small and medium-sized enterprises.(Lead units: Provincial Development and Reform Commission, Provincial Department of Commerce, Kunming Customs, Kunming Central Branch of the People’s Bank of China, The Export-Import Bank of China Yunnan Branch)

V. Accelerating industrial optimization and upgrading

(eighteen) to stabilize the "basic disk" of agriculture. Vigorously support the development of key industries of characteristic agriculture, strengthen the guarantee of factors, and ensure the growth rate of agricultural investment by more than 30%. We will ensure that the sown area and output of grain will be more than 62.87 million mu and 19.3 million tons in 2022, increase 500,000 mu of hybrid rice and corn-soybean strip compound planting, ensure the supply of "vegetable basket" products such as pigs and vegetables, and accelerate the industrialization, scale and branding of agriculture. Strictly implement the hard measures of "long teeth" farmland protection and build 4.8 million mu of high-standard farmland. Support agricultural scientific research and technology application and popularization, and increase efforts to tackle key agricultural core technologies such as provenance.(Lead unit: Provincial Department of Agriculture and Rural Affairs, Provincial Development and Reform Commission, Provincial Department of Science and Technology)

(nineteen) support the integration and development of rural primary and secondary industries. The implementation of the "10 billion financial support for agriculture action", banking financial institutions to provide loans to agriculture-related enterprises of not less than 30 billion yuan. Overall arrangement of central financial funds of 300 million yuan and provincial financial funds of 1 billion yuan to support the development of characteristic agriculture. Support the construction of standardized planting and processing bases for Chinese herbal medicines such as Sanqi, Gastrodia elata and Paris polyphylla var. yunnanensis, and support the construction of Sanqi trading center. Support the deep processing of specialty agricultural products such as coffee and walnuts and livestock and poultry products. We will carry out the competitive creation of provincial-level rural revitalization demonstration parks (pastoral complexes), give provincial-level awards and subsidies of 10 million yuan for successful creation, and encourage local governments to carry out state-level pilot projects according to local conditions.(Lead units: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Agriculture and Rural Affairs, Provincial Forestry and Grass Bureau, Provincial Rural Revitalization Bureau, Kunming Central Branch of the People’s Bank of China)

(twenty) to support the optimization and upgrading of key parks. Strive to issue local government special bonds of not less than 20 billion yuan for the construction of standardized modern industrial parks. For projects included in the list of circular transformation of the park, priority will be given to financial support from the central budget. Five parks were selected to demonstrate the application of advanced technologies in cleaner production transformation, and each demonstration site was awarded 2 million yuan. A one-time reward of 5 million yuan will be given to those who have been successfully established as national green and low-carbon demonstration parks, circular transformation demonstration parks, green and low-carbon industrial parks and eco-industrial demonstration parks. For parks with newly-added industrial output value exceeding 100 billion yuan and 50 billion yuan, a one-time reward of 10 million yuan and 5 million yuan will be given respectively, and new construction land planning indicators will be encouraged. Give loan discount, guarantee fee subsidy or equity investment support to major technological transformation projects that meet the requirements in the park.(Lead units: Provincial Development and Reform Commission, Provincial Department of Industry and Information Technology, Provincial Department of Science and Technology, Provincial Department of Finance, Provincial Department of Natural Resources, Provincial Department of Ecological Environment and Provincial Department of Commerce)

(twenty-one) efforts to improve the power security capacity. Formulate policies conducive to the stable development of thermal power, arrange 500 million yuan of provincial financial special funds, support the large-scale operation of thermal power units, strive to uniformly adjust the thermal power generation capacity to more than 42 billion kWh, and accelerate the construction of 4.8 million kilowatts of thermal power installed capacity. Strive to build 20 million kilowatts of new energy power generation projects, and vigorously support the accelerated development of distributed photovoltaic power generation.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance and Provincial Energy Bureau)

(twenty-two) to support the accelerated upgrading of tourism and market recovery. Arrange 1 billion yuan of financial funds to support the high-quality development of tourism, and reward major cultural tourism projects with an annual investment of more than 200 million yuan by the provincial finance according to 3% of the completed investment; 3 million yuan and 1 million yuan will be awarded to enterprises that have successfully created national 5A and 4A tourist attractions; Give a one-time maximum reward of 150,000 yuan to the subject who is assessed as a Grade A tourist B&B; A one-time subsidy of 200,000 yuan will be given to newly developed tourist commodities with Yunnan cultural elements and annual sales income of more than 10 million yuan; Those who create fine songs and dances or high-quality large-scale performing arts programs will be rewarded as appropriate. Travel agencies that are allowed to temporarily withdraw 80% of the deposit are allowed to make up the deposit until December 31, 2022. Through the online travel platform, the "cultural travel coupons" will be distributed in batches, and the self-driving tourists entering Yunnan will be subsidized by electronic fuel tickets. Pay close attention to the introduction of policies and measures to increase support for the recovery of tourism and help enterprises solve problems.(Lead unit: Provincial Department of Finance, Provincial Department of Culture and Tourism)

(twenty-three) to promote the steady and healthy development of the real estate industry. All localities should speed up the research and formulation of policies and measures to promote the stable and healthy development of real estate in accordance with the requirements of "one city, one policy". Counties, cities, and districts that are beyond the reasonable de-chemical cycle should take effective measures to stabilize prices and promote sales; Counties, cities and districts that are less than the reasonable cycle of de-chemical should increase the supply of land and commercial housing. Increase support for the long-term rental market and the construction of affordable housing. Encourage all localities to actively introduce policies to attract foreign population to settle down and live in peace. Strengthen the monitoring of the real estate market and enterprise operation, and actively prevent and resolve potential risks.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Housing and Urban-Rural Development, Provincial Local Financial Supervision Bureau)

(24) Vigorously develop the digital economy. We will arrange 1 billion yuan of special funds and 300 million yuan of financial funds for provincial new infrastructure, focusing on supporting the construction of national backbone direct connection points, the development of blockchain industry, the action of "using numbers to empower wisdom" and the construction of digital towns. Arrange 100 million yuan of funds to carry out pilot projects for the construction of digital cities and smart counties. Encourage key enterprises in the digital economy to set up R&D centers or branches (subsidiaries) in our province, and reward those who actually put in more than 50 million yuan as appropriate.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Industry and Information Technology, Provincial Communications Administration)

Six, promote urban and rural construction and county economic development.

(twenty-five) vigorously promote the transformation of old urban communities. We will integrate more than 4 billion yuan of central and provincial funds, issue more than 10 billion yuan of local government special bond funds, actively seek financial and credit support, incite social capital investment, and implement more than 1,500 old urban communities.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development)

(twenty-six) to speed up the transformation and upgrading of urban aging pipe network. Strive to co-ordinate budgetary investment, financial funds and local government special bond funds of 10 billion yuan to support the aging and renovation of municipal pipelines in cities (counties) such as water supply, drainage and gas.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development)

(twenty-seven) support ethnic areas to improve the function of rural housing. We will carry out a pilot project to improve the function of rural housing in ethnic minority areas, arrange a provincial financial fund of 400 million yuan, give appropriate awards to the design scheme and the investment in renovation and upgrading, and support the reasonable separation of the functions of bedroom, kitchen, hall and bathroom on the basis of retaining the excellent traditional architectural style of ethnic minorities and meeting the requirements of safety and stability, so as to improve the performance of warmth, sound insulation and fire prevention, and upgrade it into a traditional folk house with modern living functions.(Lead unit: Provincial Department of Finance and Provincial Department of Housing and Urban-Rural Development)

(twenty-eight) to promote the high-quality leap-forward development of county economy. Establish a strong and distinctive high-quality leap-forward development orientation, and give each county and city a reward of 5 million yuan to the top 20 counties and cities with high-quality development and the top 20 counties and cities with fast economic growth. Make overall arrangements for 10 billion yuan, implement high-quality development transfer payment awards and subsidies, and make profits of more than 4 billion yuan in taxes.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Finance)

Seven, strive to enhance the ability and vitality of innovation and entrepreneurship.

(twenty-nine) accelerate the promotion of innovation and entrepreneurship. We will implement some policies and measures to accelerate the vitality of innovation and entrepreneurship in Yunnan Province. We will increase support for the construction of entrepreneurial carriers, and give eligible provincial-level entrepreneurial parks an upgrade plan of 5 million yuan each, and social investment institutions’ provincial-level entrepreneurial incubation demonstration bases (entrepreneurial demonstration parks) a subsidy of 2 million yuan each. Make good use of special funds for the development of small and medium-sized enterprises and industrial informatization, and support the improvement of innovation ability and specialization level of small and medium-sized enterprises.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Industry and Information Technology, Provincial Department of Science and Technology, Provincial Department of Finance, Provincial Department of Human Resources and Social Security)

(30) increase support for the introduction, training and technology research and development of high-level talents. Arrange 1 billion yuan of special funds for provincial talents to support the training, introduction and use of high-level talents at home and abroad. Arrange provincial financial funds and budgetary investment of more than 300 million yuan, support 10 million yuan of research and development funds for each academician stationed in Yunnan, and use the rest of the funds for key scientific research institutes and institutions of higher learning to carry out the pilot phase of applied science and technology research projects and the construction of scientific research platforms.(Lead unit: Provincial Development and Reform Commission, Provincial Department of Science and Technology, Provincial Department of Finance, Provincial Department of Human Resources and Social Security)

Eight, increase the intensity of helping enterprises to alleviate difficulties and reduce burdens.

(thirty-one) the full implementation of tax reduction and fee reduction policy. Implement the policies of tax reduction and fee reduction promulgated by the state and our province and the policies of cancellation, suspension, exemption and reduction of administrative fees. Arrange a special fund of 500 million yuan for the development of small and medium-sized enterprises, focusing on helping small and medium-sized enterprises that are temporarily facing difficulties in production and operation but have market products, promising projects and competitive technologies, as well as service-oriented small and medium-sized enterprises in the people’s livelihood field with intensive labor and high social benefits. Broaden the implementation scope of expressway differential charging and flexible charging policy in different time periods, and reduce logistics costs.(Lead unit: Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Transportation and Provincial Taxation Bureau)

(thirty-two) increase financing support for small and medium-sized enterprises and agriculture and rural areas. Make good use of refinancing and rediscount policy tools, and the balance of refinancing and rediscounting in the whole year exceeded 20 billion yuan. Arrange the provincial financial capital of 20 million yuan, and give financial discount according to 1% of the re-loan amount to agricultural cooperative financial institutions that borrow re-loans to support agriculture and increase credit supply in the field of rural revitalization. The discount standard for provincial and above "little giant" enterprises specializing in novelty will rise by 10%. Accelerate the improvement of the provincial financing credit service platform, establish a list of key small and medium-sized enterprises, establish a regular docking mechanism for government departments, financial supervision departments, financial institutions and key small and medium-sized enterprises, give full play to the role of policy financing guarantee institutions, and actively solve the financing problems of small and medium-sized enterprises.(Lead units: Provincial Development and Reform Commission, Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Local Financial Supervision Bureau, Kunming Central Branch of the People’s Bank of China)

All localities and departments should improve their political stance, do a good job in epidemic prevention and control, do a good job in stabilizing growth, refine and implement various measures to stabilize growth, strengthen economic operation analysis and scheduling, actively do a good job in guiding market expectations, strengthen policy evaluation and dynamic optimization, do a good job in policy reserve research, suspend the introduction of various contractive policies, and submit the promotion and implementation to the provincial government supervision office and the provincial development and Reform Commission at the end of each quarter. The general office of the provincial government shall report on the completion of the main economic indicators of each state, city and key industries every quarter, and the provincial development and Reform Commission shall report the implementation to the provincial people’s government every quarter.

　　21st century business herald reporter Ji Yuanyuan reported that since the beginning of 2024, major multinational pharmaceutical companies have made frequent strategic adjustments and personnel changes. Recently, many multinational giants such as Novartis, GlaxoSmithKline and Johnson & Johnson have heard the news of the change of the "head" in China.

　　On May 14th, 21st century business herald reporter learned that Herbry, President of Novartis International Business Department, announced a series of personnel changes to employees. Among them, Zhang Ying, President of Novartis China, was appointed as Chief Commercial Officer (CCO) of Novartis International Business Department from June 1st, leading the CLS team of Novartis International Business Department, based in Basel. Leo Lee, the president of Novartis Japan, has been appointed as the president of China, and Keizo Miyazawa will be the temporary president of Japan during the transition period, taking charge of Japanese business.

　　Prior to this, on May 10th, Mike Crichton, Senior Vice President of GSK Greater China and Intercontinental Region (GSK GCI), also announced a major personnel change to employees. Qi Xin, the current vice president of GSK and general manager of China, was appointed as the vice president and head of vaccine business of GSK Greater China and Intercontinental Region, and Sherman Yu took over as its vice president and general manager of China.

　　When the "heads" of the above two multinational pharmaceutical companies in China began to be arranged by the company to go abroad, some heads of multinational pharmaceutical companies in China voluntarily submitted their resignations. At the end of April this year, Song Weiqun, Chairman of Johnson & Johnson China and President of Johnson & Johnson Medical Technology China, was reported to have resigned from the company to seek external development opportunities.

　　Insiders of GSK, Novartis and Johnson & Johnson all confirmed to 21st century business herald that the news of senior management changes was true.

　　In recent years, the accelerated changes in the medical and health industry and the China market are also promoting the adjustment of the strategy and organizational structure of pharmaceutical enterprises. An analyst in the pharmaceutical industry of a brokerage firm told 21st century business herald that with the new round of medical reform in China entering the deep water area, especially under the pressure of a series of reforms such as quantity purchasing, medical insurance negotiation and medical insurance payment methods, generic drugs are rapidly declining and innovative drugs are accelerating, and the whole industry is facing an urgent need for transformation and upgrading.

　　"In the next few years, the changes in China’s pharmaceutical industry will intensify, which will also prompt the industry to face many unprecedented challenges in the process of rapid development, especially the frequent flow of talents, team change and adjustment, how to strengthen the organization and talent ability, and stand out in the Hundred Regiments Campaign, and become a difficult problem that multinational pharmaceutical companies need to think about." The above analyst said.

　　Why does the person in charge of China District "run away" frequently?

　　In recent years, with the continuous influence of China’s policies such as medical insurance fee control, quantity procurement, and anti-corruption, the second largest pharmaceutical market in the world faced by multinational pharmaceutical companies has undergone profound changes, especially the domestic generic drugs that have passed the consistency evaluation and the local innovative drugs that have been continuously approved for listing, which have also brought multiple competitive pressures to multinational pharmaceutical companies.

　　Before the news of the change came from the person in charge of GSK China, the organizational structure of GSK China had been adjusted in advance. In the beginning of 2024, it was reported in the industry that GSK China would abolish the LBT sales team of central nervous system products, and from January 1, 2024, the original organizational structure would be adjusted to three core business departments: special drugs, vaccines and respiration; At the same time, the previous goal of "achieving domestic sales of 3 billion pounds in 2030 and becoming the first multinational pharmaceutical company in China" was adjusted to "being among the top ten multinational pharmaceutical companies in China".

　　"Pharmaceutical R&D is a long-term and high-risk industry. Under the current market environment, both multinational pharmaceutical companies and local innovative pharmaceutical companies are grasping the opportunity of this round of industry reshuffle and reshaping their product lines, sales systems and sales personnel, as well as strategic direction. Just after the structural adjustment of China District was proposed, the news of high-level personnel changes came. It can be seen that GSK has more considerations for the strategic layout of China District. " An executive of a pharmaceutical company who did not want to be named told the 21st century business herald reporter.

　　In recent years, Novartis Pharmaceutical is also accelerating strategic adjustment and promoting innovation and transformation. Novartis, like most multinational pharmaceutical companies, chose to "discard the false and preserve the true" and terminated the non-core projects in the development pipeline to enhance the focus on the four core treatment areas of cardiovascular, kidney and metabolism, immunity, neuroscience and cancer. After the completion of the divestiture of Sandoz in 2023, it is also considered that it will usher in a critical moment of global performance test. During this period, the change of coaches in China District was also considered by the above-mentioned pharmaceutical company executives as an urgent need for transformation and upgrading.

　　For Johnson & Johnson, a strategic spin-off was also carried out in 2023. In August, 2023, Johnson&Johnson officially announced the completion of the share swap offer for splitting Johnson & Johnson and Kenvue. According to the annual performance report released for the first time by a pharmaceutical giant focusing on medical technology and pharmaceuticals after Johnson & Johnson officially completed the spin-off of consumer health care business in 2023, the total revenue in 2023 was US$ 85.2 billion, a year-on-year increase of 6.5%; Net profit was $13.3 billion, down 18.6% year-on-year. This performance makes the market question the profitability of Johnson & Johnson. By analyzing its performance, it is not difficult to see that due to the influence of international competition and patent cliff, Johnson & Johnson’s market may face the dilemma of "internal troubles and foreign invasion". To this end, Johnson & Johnson also needs to find the next engine to support the sustained growth of performance.

　　In view of the current market pain points of multinational pharmaceutical companies, the above-mentioned analysts further analyzed the 21st century business herald reporter and pointed out that due to changes in policies and markets, large-scale adjustment of domestic strategies of multinational pharmaceutical companies is inevitable, and it is not difficult to see from the personnel adjustment of GSK and Novartis that multinational pharmaceutical companies need to sort out their existing personnel in order to control China’s market position.

　　"As for whether the positions of these executives are’ promoted’, it also depends on whether the responsible persons of the subsequent China market need to report to them. However, no matter how it is adjusted, it is undeniable that the more the market challenges continue, the more multinational pharmaceutical companies need to think: the focus of the value chain is gradually changing, and how to fill the gap? Industry policies are favorable for development, how can organizations be efficient and agile? This is a systematic problem, which needs to be comprehensively considered from various aspects such as talent attraction, organizational structure, team building, and incentive assessment. " The above analyst said.

　　Seek a breakthrough point in response to market changes

　　Since 2021, a number of targeted innovative drugs have entered the medical insurance one after another, and in 2022, they began to really contribute income, profits and cash flow to innovative drug enterprises. At the same time, under the dual pressure of finance and medical insurance expenditure, the state’s support for innovation tends to be detailed, and the standards of innovation in the future will be further improved, which is conducive to changing the serious homogenization of drug research and development in the same target, and is conducive to truly innovative pharmaceutical companies.

　　In this context, China’s innovative drug market has gradually entered the period of "selected high-quality innovation", and homogenized products have gradually lost their competitiveness. New technologies, scarce technology platforms, differentiated treatment fields, innovative drug delivery methods, etc. may all bring better competition to enterprises, and companies with technology precipitation are expected to stand out.

　　Industry data also shows that due to the influence of centralized mining, the growth rate of multinational enterprises in 2021 is not as good as that of local enterprises. From the nature of different enterprises, local enterprises dominate the hospital drug market, with sales of nearly 680.5 billion yuan in 2021, up 12% year-on-year. However, the proportion of sales in the past five years showed a downward trend.

　　In this realistic situation, there is a view in the industry that the adjustment of China’s innovative pharmaceutical industry also reflects the continuous improvement of domestic pharmaceutical companies’ R&D strength, which makes multinational pharmaceutical companies face increasingly fierce competition in many mature pharmaceutical categories. Under this background, how to reposition the global strategic positioning of China market and make corresponding business adjustments has become a difficult problem for multinational pharmaceutical companies, which is also a test for the "head of the company" in China District.

　　"Behind the flow of talents, it is mapped that multinational pharmaceutical companies are constantly adjusting their strategies and talent structure to cope with the new situation of industry development." The above-mentioned analysts told 21st century business herald that the biggest challenge faced by multinational pharmaceutical companies in talent selection in China District is the turnover and reconstruction of personnel caused by the mismatch between the development stage of enterprises and talents, which has brought pain to enterprises, but in a sense, it is not a bad thing for the industry. The flow of personnel has brought about the exchange of successful experience, technological innovation, mode upgrading and capability matching, which is healthy for the whole industry and worth encouraging.

　　Earlier, Xiao Kun, the managing partner of Deloitte’s life science and medical industry management consulting, said in an interview with 21st century business herald that in the past 5-10 years, the innovative drug market in China has experienced peaks and valleys. At present, due to the complex policy environment in the pharmaceutical market and the increasing competition for innovative drugs, the financing difficulty in the capital market is also increasing, which leads to the passive flow of executives to some extent. The appointment of senior executives and team building in the future will directly reflect the judgment of enterprises on market trends, policy environment and the latest strategies on product development and marketing models.

　　"Talents with good professionalism and matching the trend of the times and the development needs of enterprises will become more and more popular. In the long run, the development of the industry has also put forward different requirements for talents. " Xiao Kun said that according to a global survey by Deloitte, organizations are also moving towards a brand-new work and labor operation model, which attaches importance to skills rather than posts and forms a new "skilled organization". At present, some pharmaceutical companies have begun to make some corresponding organizational transformation, and it is expected that more companies will have similar plans in the next few years.

　　However, some people in the industry are optimistic about the long-term development of the pharmaceutical sector. A few days ago, in an industry forum, many participants thought that medicine is a long-term track, and at present, how to keep a low profile and adjust the core strategy and candidate’s ability allocation to the best state is an important topic focused on enterprise development and talent strategy at this stage.

　　Ding Weibo, president of Bojian Asia Pacific, pointed out at the forum that it falls to the micro level, that is, the selection criteria of enterprise talents. Enterprises must choose talents based on the current situation of industry development and formulate strategies in combination with the stage and environment of the enterprise. When an enterprise is in different stages such as initial R&D or rapid expansion, it is necessary to tailor talents. However, the environment of different types of enterprises, such as foreign enterprises, state/central enterprises and private enterprises, is different, and talents need to have certain adaptability and learning ability to adapt to the changes in the environment quickly. In addition, human resource managers should also combine corporate culture to select talents, and forming consistent standards to attract talents will effectively improve efficiency.

At the beginning of this year, National Medical Products Administration released the No.1 document in 2020-Guiding Principles of Real-world Evidence Supporting Drug R&D and Evaluation (Trial), which attracted great attention in the industry. Two years ago, the reporter of Economic Information Daily interviewed Fan Daiming, an academician of China Academy of Engineering. In the report "Academician Fan Daiming: Paying too much attention to the micro, medicine will go astray", Fan Daiming pushed for "real world research" and called for the reverse research of medicine.

Now, Fan Daiming is still busy, and the thinking about the development of medicine is also deepening: Why is the more modern medicine develops, the more intense it is questioned? What is the relationship between culture and medicine? How to reshape medical culture … Not long ago, Fan Daiming once again accepted an exclusive interview with the reporter of Economic Information Daily, and he solemnly proposed that culture should lead the development direction of modern medicine.

The picture shows Fan Daiming, academician of China Academy of Engineering.

Four major deviations in the development of modern medicine

Reporter: What do you think of the relationship between modern medicine and culture?

Fan Daiming: To answer this question, we must first realize the dilemma faced by modern medicine-modern medicine has greatly improved the average life span of human beings, but the question of medicine has never been so fierce as it is today.

As Roy Porter, a professor of medical history at Cambridge University, wrote: People have never lived so long and lived so healthily, and medicine has never achieved so much. However, paradoxically, medicine has never aroused people’s strong doubts and dissatisfaction as it is today.

In fact, there are four deviations in the development of modern medicine: first, medical research blindly develops to technology and penetrates to micro-level, which leads to over-differentiation of specialties, over-detailed planning of specialties and fragmentation of medical knowledge, that is, O2F1；; Second, modern medicine has become waiting medicine; Third, modern medicine has become antagonistic medicine; The fourth is medical alienation, which takes some natural processes of life and some natural changes of the body as diseases for excessive intervention.

Reporter: As for O2F1, you have elaborated it in detail when you were interviewed by us.

Fan Daiming: Yes. This situation is at least a problem caused by introducing simple research methods into medicine, that is, simply introducing science and technology into complex and variable human health care. Doctors are increasingly confined to narrow professional fields, and even can only see a certain disease, resulting in more and more drugs, but the curative effect is getting worse. I will focus on the last three biases.

Modern medicine has become waiting medicine. Modern medicine regards people’s health status as a linear process, from no illness to death due to illness. What is disease? It is to draw a line artificially according to some indicators, and when you cross this line, you are sick, and the doctor will treat you; If you don’t cross this line, the doctor won’t care.

Take stroke as an example. A person is a "good" person without a stroke, and a sudden stroke one day becomes a patient. After the onset of stroke, treatment can hardly play much role, but the money earned by patients in their lifetime is likely to be used up in the last few days.

Only at the end of the disease and the last few days of life, the curative effect is bound to be limited, and it will bring great pain to patients. This is waiting for medicine. If we work harder before we get sick, will the result be different? The "prevention of disease" advocated by Chinese medicine should give enough enlightenment to modern medicine.

Modern medicine has become antagonistic medicine. In the past, infectious diseases caused by foreign sources and a single cause were the greatest threat to human health, so it is understandable to "confront" all diseases as "enemies". However, at present, chronic diseases have become the biggest threat to human health, which is a problem in the internal balance adjustment of human body. If we still adopt the thinking of "confrontation", we are "confronting" ourselves, and we may not cure the "disease" but hurt other organs.

This "confrontational" thinking is also deeply influenced by culture. Modern medicine represented by western medicine originates from nomadic culture, and the survival rule of nomadic culture is "you die and I live"; In China’s traditional culture with thousands of years of farming society as the background, "harmony" and "you live and I live" are the mainstream. Therefore, treating cancer in traditional Chinese medicine is "treating cancer without seeing it" and how to better "survive with cancer".

There has been alienation in medicine. It is too serious to treat some natural processes of life and some natural changes of the body as diseases for excessive intervention.

For example, it is a natural process for a mother to give birth to a baby. If there are some problems during pregnancy, it is ok to check it occasionally, but now many pregnant women go for a B-ultrasound every month or two. You know, every medical examination is more or less harmful to people, but this kind of damage is within the tolerable range. But has anyone ever thought about how much long-term harm regular prenatal checkups will do to the fetus? What will be the consequences after many years? Actually, we don’t know.

Unbalanced medical culture

Reporter: What will the imbalance between medical development and culture, or the lack of culture in medical development, bring to medicine?

Fan Daiming: There are at least three consequences. First, with the help of science and technology, medical research on human body structure and even function has been advanced and thorough, reaching directly to genes, but medical knowledge of the nature of life is still far from being understood culturally, and this is the most important thing. You know, being sick is not only a physical illness, but also a life illness. The imbalance between medical development and cultural relations, or the lack of cultural medicine, makes modern medicine "out of her wits".

Second, worldwide, human culture (including medical culture) has been formed and developed for thousands of years (such as European culture, Indian culture and China culture), but now we are using a single-domain culture (such as medical ethics culture) with only a few hundred years to monopolize or even replace the global human culture for thousands of years, which seems to be somewhat "inadequate".

Third, compared with the past, the spectrum of contemporary human diseases has undergone fundamental changes, such as various endogenous senile diseases and chronic diseases, with multiple causes and multiple targets; In history, human life span has never been as long as it is now, and the biggest threat to health is often infectious diseases caused by external factors and single cause. Modern medicine is still using simple, linear and direct methods to deal with infectious diseases in vitro to deal with the complex, nonlinear, indirect and endogenous chronic diseases of human beings, so it often backfires.

From being out of her wits, to being unable to do what she wants, and then to being counterproductive, won’t this medical culture change its profession? We must make great efforts to reshape medical culture. Where medicine develops depends on what kind of medical culture to lead.

Reporter: Some people say that science and technology and humanities are the two wings of the progress of human society, and they are indispensable, otherwise they will deviate from the direction. It seems that the same is true for human health, medicine and culture.

Fan Daiming: Improper handling of the relationship between medicine and culture is not only bad for patients, but also harmful to doctors. At the memorial service, it is usually said that "the comrade died because of illness", but it is not said that "he died because of illness". In the event of an emergency, the seriously injured are sent to the hospital for rescue, and when notified, they will say "death due to injury", but they will not say "death due to injury". Also, "as long as there is one percent hope, we must use 100 percent efforts to rescue", which is right from the humanitarian point of view, but is it completely right in medical practice? This is a waste of money for some patients, a waste of effort for doctors, and a loss for society.

If "ineffective treatment", "ineffective rescue" and "medical pursuit of 100% success" have become "routine", isn’t it an excessive accusation and injury for doctors? This is also a cultural problem!

Cases of hurting doctors are endless, which is a more extreme phenomenon. Let those who hurt doctors be punished, even sentenced to death, so that the problem can be solved fundamentally and completely? No! We must think from the root of medicine, culture and values, so that we can embark on the right path.

"Four Persistences" Reshape Medical Culture

Reporter: In your opinion, what should be included in dealing with the relationship between medicine and culture?

Fan Daiming: First, we must adhere to the humanity of medicine.

Humanism is the highest realm of culture in the study of human nature, and its function is to ensure the safety, importance and dignity of life. There are two basic requirements of human nature: one is to pursue happiness, the other is to pursue immortality and hope to live forever. In fact, it is impossible for an organism to be immortal. People are the same, flowers bloom and flowers fall, the tide rises and falls, and everything is the same, which is inevitable in nature.

But the problem is that the single-domain medical ethics culture does not recognize that people will die, so they use technology to intervene in death. So there are three problems: first, the time of death has changed from unknown to known. Second, the place of death was moved from home to the ward. We used to take medicine home for illness, but now we send patients directly to the hospital to save their lives, even if we know there is little hope. Doctors in ICU and rescue room tried their best to rescue them, and family members outside tried their best to pay the money. It is likely that when the patient finally left, the family members failed to shake hands and say goodbye. The third is from natural death to technological death. An old expert in our hospital left when he was 92 years old. In the last two years, he became a vegetable, and his soul had already left this world. We still worked hard on his body and relied on a ventilator to maintain it. There are many such people, who have left this world although they are lying in hospital beds. They are covered with tubes but don’t know it. It can be said that they have no dignity at all. The doctor is looking at whether the pipe is impassable. All-pass is alive, no-pass is dead, and part-pass is part-live. Is that right? Isn’t this culture going to change professions?

In the past, both Chinese and western sacrificial customs fully considered the sanctity and dignity of life. At present, many hospitals offer hospice care, which fully considers the feelings of family members and the hospice care of medical staff for the dead. In fact, this is also a reshaping of medical culture.

Second, we must adhere to the integrity of the human body.

We should respect life and respect it. Life exists as a whole. With the infinite division, all the parts finally exist, but what is lost is life. Conversely, the sum of all parts is not equal to a whole, because the whole of medicine must have life. A whole with life is called a whole; There is no whole life, we call it a corpse.

The existence of life must depend on the whole existence. An elephant, we know at a glance, the blind can only rely on touch. When a blind man touches an elephant’s leg, he can tell that it is an elephant, but can he still recognize it if he touches cells or even molecules? If we go to the atomic and quantum level, everything is indistinguishable, can we still identify life forms? Therefore, medicine should not be too microscopic.

Einstein has long said that science pursues clarity, accuracy and purity at the expense of integrity. Similarly, the "accuracy" we blindly pursue in medicine is at the expense of life, which is also a culture and a culture with problems.

Third, we must persist in the complexity of life.

Life has great complexity, and the local and instantaneous research results can not explain the process and essence of life, nor can they be a panacea to save lives.

We know life now, which is too simple, but in fact it is extremely complicated. The existence of life, first of all, is the role of natural forces. Otherwise, how will life be spent in millions of years or even longer without medicine? This natural force is manifested in the ability of life itself to resist diseases and harm; Second, different organs can coordinate with each other and have self-consistency ability; Third, after a certain part of the body is damaged, it can compensate for growth and has the ability of self-repair; Fourth, metabolic ability, life and physical ability blend with the outside world, and absorption of order can discharge disorderly energy; Fifth, self-balance ability, such as water and electrolyte balance, white blood cell level balance, heat balance and so on; Sixth, the ability of self-protection, which is manifested in immunity, vomiting and excretion after eating bad things; Seventh, the reaction of spirit and consciousness to the above six abilities.

There is a saying that the "three magic weapons" for doctors to treat diseases are language, medicine and scalpel. Among them, drugs and scalpels are necessary, and the power of language is the greatest. There is a famous saying in the west, "To cure sometimes, to relief oft, To comfort always". This sentence means that for patients, soothing and comforting are the most important, and healing only accounts for a small part. In fact, even if the patient is cured, in the final analysis, it is the patient’s own internal natural forces that have played a role. The doctor just helped them outside, and never take advantage of it.

Therefore, medical intervention in life and health should first ensure that the natural forces of life play a role. If medical intervention exceeds or even replaces this ability, it is called overtreatment. From the development practice of modern medicine, there are fewer and fewer medical deficiencies, but more and more medical excesses.

Fourth, we should insist on the authenticity of the research.

At present, many medical researches are not true, but only one way to the end, from macro to micro, or from structure to small structure, from long time to short time. We must go back and return to the macro level, which is what we call reverse medical research. Only when the way back is clear and a circle is formed, it is called closed-loop research, and the correct results can be obtained. Historically, many great achievements in natural sciences, especially medicine, were obtained by reverse research.

The fundamental way to change the existing clinical thinking and improve the shortcomings of evidence-based medicine in medical research is reverse thinking. Reverse thinking involves many aspects, including real-world research. Real-world research may also have its own problems. If evidence-based medicine is combined with real-world research, especially reverse research on evidence-based medicine, we will be much more likely to get correct results.

Of course, four persistences are the necessary conditions for reshaping medical culture, and it is far from enough to be satisfied with these four aspects. I hope more people can join in and lay a more solid foundation for reshaping medical culture.

Learn from the sages 2,500 years ago.

Reporter: How to choose the starting point to reshape medical culture?

Fan Daiming: Some people say that to solve many global problems today, we should go back to ancient China 2,500 years ago and learn from the wisdom of Confucius. Confucius lived in the Spring and Autumn Period and the Warring States Period. At that time, there were "three religions and nine streams" and "hundred schools of thought". A large number of outstanding thinkers, represented by Confucius, looked forward to 2500 years and thought about 2500 years later, which set up an ideological monument for Chinese civilization and even world civilization that is beyond the reach of today.

So, where is the cultural essence of the Chinese nation for 5000 years? In my opinion, it is a people-oriented holistic view and an integrated view of the unity of man and nature. This is where the roots and ideological context of holistic integrated medicine come from. On the remolding of medical culture, the organic integration of holism of traditional Chinese medicine and reductionism of western medicine should be the only way.

In China’s traditional culture, everything in the world is divided into five elements: Yin and Yang, which are rooted in each other, and the five elements interact with each other. On this basis, Chinese medicine puts forward that essence is substance, which can be detected by modern medical means, such as hemoglobin, blood lipid, etc., but qi and spirit instruments can not be detected, but Chinese medicine doctors can perceive their state level by looking, hearing and asking. This is the common expression of structure and function, and it is the understanding of medicine by ancient Chinese medicine. Even in today’s advanced science and technology, Chinese medicine still shows strong vitality and good curative effect, even far beyond the cognitive level and curative effect of modern medicine in some aspects, which is worth learning and learning from modernmedicine with an open mind.

In the development history of traditional Chinese medicine, Taoism, Buddhism and Confucianism have contributed a lot, and the reconstruction of modern medical culture can gain important enlightenment from it. For example, Buddhists emphasize the cultivation of the mind, emphasizing a "clean" word and demanding that the mind be free from distractions. It is not easy to do this. There are always many distractions in my heart. Can I be healthy? If you want to calculate others every day, can you be healthy? Another example is that Taoists stress health preservation and emphasize a "quiet" word. Mentality is always manic, can you calm down and nourish your heart? Therefore, it is necessary to be calm in order to ensure health. For another example, Confucianism stresses governing the country, managing the world and helping the people, and emphasizes the word "respect", so as to respect nature, society and etiquette.

Science itself has no purpose, and good use can benefit mankind, such as nuclear power technology; If it is not used well, it can also be used to kill people, such as nuclear weapons. Whether it is used well or not needs the guidance of culture. The same is true for medicine. The profound traditional culture of China, whose holism and integration view are integrated with the reductionism of western medicine, will form a new medical culture. Only by forming an integrated health service system, including an integrated medical education system, a medical research system, a medical service system, a medical prevention system and a medical management system, can we lead the new direction of medical development and go faster and further in implementing the healthy China strategy and caring for human health.

[Editor’s Note] This is an interview with Academician Fan for four consecutive years —— Fan Daiming, an academician of western medicine in 2017, why I support Chinese medicine in 2018, Academician Fan Daiming: paying too much attention to the micro, and medicine may go astray in 2019. Visiting Academician Fan Daiming three times: modern medicine needs reverse research, and this article will be published in 2020 with the theme ". Academician Fan has thought a lot about the integrated health service system to be built in the future. During the anti-epidemic period, he wrote a 50,000-word masterpiece "On the Correct Practice of Medicine", which was published in Medical Contention in four phases. The interview next year (the fifth year) may focus on this theme. (Reporter Wang Xiaobo reports from Qi Wang)

Focusing on the protection of industrial heritage, popularization of scientific knowledge and patriotism education, the Steel Structure Museum aims to let the audience know the development course of steel structure in the world, the rising road of steel structure in China and the unique charm of steel structure civilization.

(A) the characteristics of patriotism education

The steel structure museum shows the whole development process of China’s steel structure related technology from ancient times leading, to modern backwardness, to modern rise, and then to contemporary leading, which helps the audience to understand the history of national conditions and inspire the national spirit; Collecting and exhibiting a number of precious collections that carry red genes, unite blue power and focus on green development, and digging deep into the information and historical stories behind them will help stimulate the enthusiasm of the audience and cultivate scientific ideas; The theme is steel structure. Steel structure technology, products and works are important carriers for China to practice the "Belt and Road Initiative", build a community of human destiny and serve human welfare, and are also important starting points for telling the story of China’s revival.

(2) Free opening to the outside world.

The steel structure museum began its trial operation on May 18, 2017, and is open to the public free of charge every Tuesday, Thursday and Saturday. On May 1, 2018, it was approved by the Guangdong Provincial Cultural Relics Bureau and officially listed in the national cultural and cultural system; It officially opened on November 2, 2018, and the opening hours were adjusted to six days a week from Tuesday to Sunday. By the end of 2020, it had received more than 50,000 visitors. The museum has also set up online services such as visit reservation, self-help audio guide, panoramic display, etc., providing public services such as guide maps, convenient umbrellas, drinking water, and protection measures for the disabled, and regularly giving special lectures on popular science for children.

(3) Guangji steel structure treasures

The steel structure museum has collected more than 1,000 pieces (sets) of different kinds and shapes from home and abroad. The representative collections include: iron cables of Luding Bridge in Sichuan, rivets of Eiffel Tower, steel members of World Trade Center Building in New York, specifications for steel bridges of state-owned railways in 11 years of the Republic of China, 20-year annals of Showa Steel Works, coal and stone lamps of herringbone bridge in Yunnan-Vietnam Railway, draft recommendation letter of History of Wuhan Bridge Project, rivets and cables of Golden Gate Bridge in the United States, and 3D printed steel structure nodes. At the same time, according to the cultural industry norms, a collection warehouse with protective conditions was built for collection storage, and a collection and warehouse management system was established, and collection of collections continued.

(D) In-depth academic research

The steel structure museum has carried out in-depth research on the collection and history, published the Catalogue of Fine Collection (the first series), and written more than 40 articles on the Collection. Summarize the experience of enterprises in organizing industry museums, participate in the discussion of provincial and municipal industry norms for many times, share the experience of running museums and popularizing science at different theme activities, and publish many papers.

(five) to carry out social education.

The steel structure museum attaches great importance to the education of students and children, actively innovates and takes the initiative to plan and develop a series of research courses on how steel structures are "tempered", and has published a primary school edition, and will continue to compile a junior high school edition and a senior high school edition; A total of 15 public welfare lectures on "Opening of the Steel Structure Museum" were held, benefiting more than 15,000 people online and offline; Continuously held the volunteer service of "Little Interpreter Training" and carried out thematic research activities, benefiting more than 6,000 students. Co-organized a number of public welfare activities such as "prefabricated building citizen experience activities", "millions of citizens see Shenzhen" and "listening to the story of reform and opening up in the museum" with the relevant Shenzhen Municipal Bureau.

(six) extensive publicity and reporting

The steel structure museum has established an official website and WeChat WeChat official account, designed and produced brochures and guide maps, and developed various cultural and creative products such as steel structure theme souvenir covers and commemorative coins. As the only cultural institution, the Steel Structure Museum appeared in Shenzhen’s new edition (2020) city publicity film.

(seven) the social evaluation is good.

The construction and opening up of the steel structure museum has been widely praised by industry experts and the public. It has been awarded the "National Primary and Secondary School Students’ Research and Practice Education Base" and is a member unit of the China Museum Association, the National Federation of Industrial Museums and china national youth palace association.

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