＂Ice-snow fever＂ ushered in a new climax. ＂Ice-snow economy＂ drove a new upsurge of cross-regional marketing.
CCTV News:A good winter brings a good summer. This winter, Harbin ushered in a new climax of the national "ice and snow fever" and made the ice and snow movement a "New Year custom". As the New Year approaches, people from all over the world will feel the happiness brought by sports together in the world of ice and snow.
Enrich people’s sports life, ice and snow events start in hot season.
On January 30th, the main event of "2024 National Fitness Happy New Year" initiated by the State Sports General Administration was held in Baishan, Jilin. The theme of this year’s event is "Sports Happy New Year and Healthy Welcome to the Spring Festival". The first China Jilin Songhua River Skating Marathon and other 20 ice and snow events and ice and snow experience activities also started simultaneously. On the vast ice track of Songhua River, more than 7,000 ice and snow sports fans released their youth and vitality in the cheers, and welcomed the Spring Festival in the Year of the Loong by sports.
Skiing and watching the game are not a mistake. Experience the ice and snow culture in the Winter Olympics venues.
In addition to going to the northeast to "tread the ice and chase the snow", Beijing’s Winter Olympics venues have also become a must-see for tourists visiting the north.
Here, visitors can not only experience the fun of skiing, but also watch the games and live with the athletes in the Olympic Village. The National Alpine Ski Center has also opened all competition venues for tourists to visit, and launched mass play projects such as Thunder snowmobiles.
Harbin’s "ice and snow economy" drives a new upsurge of cross-regional marketing
Since New Year’s Day, with the popularity of winter tourism in Harbin, Heilongjiang Province, tourists from all over the country have poured in. This year, in addition to the local traditional ice and snow tourism projects, many foreign merchants also chose to promote their products with the help of this "tourism fever" Dongfeng, adding a different experience to Harbin’s winter tourism.
Recently, in Sophia Church Square, Harbin, an old-fashioned beverage company in Qingdao, Shandong Province took 100,000 bottles of free Coke products to promote special products through the popularity of Harbin.
The person in charge of the enterprise told the reporter that taking the products out of the province this time aims to drive the brand out of the circle with product innovation and realize the interaction between Qingdao and Harbin.
Jilin: Spring Festival ice and snow tourism market continues to be hot.
On January 30th, with the "2024 National Fitness Happy New Year" held in Baishan, Jilin Province, a series of ice and snow events and ice and snow experience activities also started simultaneously. Driven by the ice and snow movement, Jilin’s ice and snow travel attracts a large number of tourists.
On the morning of the 30th, five events, such as skating marathon and snow cycling marathon, were fired at the same time in baishan city. Thousands of ice and snow sports enthusiasts compete passionately, which not only shows the charm of ice and snow sports, but also vividly reflects the vitality of ice and snow tourism.
Driven by the continuous movement of ice and snow, Jilin’s ice and snow travel attracts a large number of tourists. At the end of 2023, the "New Year’s Orders" in Jilin ice and snow market continued to increase, and a large number of tourists booked entertainment and accommodation for the Spring Festival holiday more than one month in advance, which made major attractions and hotels overwhelmed. On the first day of the opening of Changchun Ice and Snow Xintiandi, which covers an area of 1.56 million square meters, the number of tourists exceeded 30,000; Changchun Zoo and Botanical Garden’s Journey to the West theme night tour is full; There are frequent rime landscapes along the Songhua River in Jilin City, and ice racing in dragon boat races attracts a large number of tourists. According to the statistics of Jilin Provincial Department of Culture and Tourism, in 2023, Jilin Province received a total of 314 million domestic tourists and realized domestic tourism income of 527.7 billion yuan.
