Men’s ＂beauty index＂ has risen by 80%. Men spend 25 minutes on skin care every day.

　　With the change of consumption concept, more and more men are willing to care for skin and beauty.

　　With the change of people’s consumption concept in recent years, men’s "beauty index" has soared, and beauty products or services such as skin care products, cosmetics, micro-plastic surgery and health SPA have begun to be loved by male consumers.

　　"Because I often stay up late, my skin began to get worse. I started using facial cleanser from the third year of high school." Mr. Li, a citizen who has graduated from college this year, said. And he is just one of many male consumers who are more and more "saving face". According to the data from the consulting firm Frost&Sullivan, facial care products for men are the fastest-growing products in the skin care category. More than 80% of men are willing to spend 25 minutes every day using skin care products, and the beauty-loving "other economy" is beginning to gain popularity in the market.

　　Men are more and more "face-saving"

　　I don’t know when, the skin care products on the first floor of the shopping mall began to display male-only products, and the counter attendants also had some male shopping guides who used a little makeup.

　　"Some male customers came to choose it themselves, and some female customers came to buy it as a gift." The shopping guide of Shiseido counter on the first floor of Wangfujing Department Store said. She told the reporter of Sanxiang Metropolis Daily that facial cleanser and toner are the most popular categories for male customers.

　　On March 24th, the reporter conducted a random interview with young men born after 1980s and 1990s. Of the 20 young men surveyed, only 3 said they didn’t use skin care products, and the remaining 17 said they would use different kinds of products such as facial cleanser, toner, lotion and cream for skin care according to their needs, accounting for 85% of the survey.

　　Liu Lu, who just graduated, said that after work, he began to pay more attention to his appearance. He only used facial cleanser and cream at school, and now he will use some masks and acne products. "Paying attention to your appearance is also a respect for your work."

　　Health beauty club, 80% male consumers

　　"With the growth of age, many men will like to go to the health club to do SPA detoxification to relieve stress because of work pressure and other reasons." On March 24th, the reporter visited a health club. According to the manager, 80% of the consumers in the store are men, ranging in age from their 20s to their 60s. "Men spend no less on health and beauty than women."

　　In the micro-plastic surgery industry, which has been quietly popular recently, male customers are also on the rise. Dr. Huang, who works in a plastic surgery institution near Bayi Bridge, said that men who do small cosmetic surgery such as hyaluronic acid, nose pad and hair removal account for 30% to 40% of all customers. In addition, some semi-permanent eyebrow tattoo and acne removal projects are also welcomed by male customers.

　　data

　　Men’s skin care products sell well online.

　　In recent years, with more and more attention paid to male consumers’ psychology of "saving face", many skin care brands have begun to launch related products, such as Estee Lauder, Clinique, Shiseido and other brands have launched men-related skin care products.

　　A person in charge of an international first-line cosmetic brand said that according to the survey data of consulting firm Frost&Sullivan, facial care products for men are the fastest growing commodity category in China, and more than 80% of men are willing to spend about 25 minutes every day using skin care products.

　　On March 24th, the reporter entered "men’s skin care products" on Taobao, an internet e-commerce platform, and searched, and found that the sales of some brands of skin care products were very good. The monthly sales of a set of "Jewell" spring hydrating set was as high as 25,000, and the monthly sales of a Gough facial cleanser was 18,000.

　　"Men are generally accustomed to using fixed brands and will not change them at will, so brand loyalty is relatively high, which also makes some skin care brands that originally focused on women’s products actively explore the male market." The relevant person in charge of the above brands introduced.

　　A shopkeeper who specializes in semi-permanent micro-plastic surgery said that the semi-permanent eyebrow tattoo project has served more than 20 male customers since it was launched three months ago. "Most of them are engaged in fashion work, with avant-garde ideas and high requirements for appearance. “

　　observe

　　Men’s skin care market has great business opportunities

　　For merchants, it is necessary to find the blue ocean of competition and find the market vane in advance.

　　In order to attract young consumers and make them realize that male skin care and beauty are "healthy" and "sunny", many male beauty products employ well-known athletes as spokespersons, such as athletes such as Lin Dan and Ning Zetao who have endorsed male skin care products.

　　Some insiders believe that there are huge business opportunities in China men’s skin care market. Especially with the continuous spread and fermentation of overseas culture in China, more and more young people, even older men, have begun to pay attention to personal manners.

　　There is a saying in China that everyone loves beauty. With the development of economy and the change of social concept, men’s "love of beauty" is gradually accepted, and "other economy" is gradually expanding in the skin care and beauty market.