Glory 30S brings Kirin 820 to reduce the dimension and attack Zhao Ming bluntly： high price ≠ high end.

In the martial arts rivers and lakes, it is inevitable that there will be tricks between the masters. The general masters compete for tricks, the first-class masters compete for internal strength, and the top masters fight for artistic conception. Only a few tricks can determine the outcome.

What do you rely on if you don’t win? This spell is the cognition between the masters. You have to know if you can cope with others’ tricks, so the battle between the top masters will soon end, and you can decide to win or lose at first hand.

In the 5G market,Glory released a new generation of God U Kirin 820 last night, which is Haisi’s second 5G SoC processor. The first glory 30S mobile phone equipped with Kirin 820 starts at 2399 yuan..

As soon as Kirin 820 took the shot, the outcome of the 2000 yuan 5G mobile phone market was already known.

Accurate positioning of Kirin 820: No rival 5G SoC processor can be found in 2020.

When it comes to Kirin 820, we have to mention its predecessor, Kirin 810 processor. At that time, it was one of the only four 7nm SoC processors in the world, and it had great advantages in CPU, GPU, AI, ISP, etc. In 2019, it was selected as the "Best Mobile Processor" award by the industry authoritative consulting company The Linely Group.

According to The Linely Group, compared with its competitors Snapdragon 730 and MediaTek P30 in the same period, Kirin 810 has won overall in CPU, GPU performance and AI computing power.

Kirin 820 is an upgraded version of Kirin 810, but its specifications are closer to the flagship Kirin 990 5G SoC processor. We can talk about a Unicorn Chan 990 5G, because many technologies are decentralized by the latter, including core technologies such as 5G baseband.

Kirin 820 integrates eight CPU cores, including a large core magic change A76 2.36GHz, three nuclear cores magic change A76 2.22GHz and four small cores A55 1.84GHz. The multi-core performance is improved by 27% compared with Kirin 810, and the performance is improved by 38% by integrating six-core Mali-G57 GPU, which supports GPU Turbo and Kirin Gaming+ 2.0 technologies.

At the same time, there is also a self-developed architecture NPU unit, a single large core, which improves performance by as much as 73%.ETH AI-benchmark runs as high as 60834, far ahead of friends and ranks third in the world..

Generally speaking, Kirin 820 5G processor is ahead of other products in six directions, such as CPU, GPU, AI, 5G search, 5G download and 5G uplink, including two 5G SoC processors of Youshang.

For Kirin 820, Zhao Ming, president of Glory, also said in an interview at the press conference.Kirin 820 really can’t find a suitable benchmark this year. We are a 5G Soc and a mid-to high-end chip, but other SoCs are worse than Kirin 820..

At this point, the card position of Kirin 820 5G processor is very accurate. Kirin 820 is superior to them in all aspects in the same level products, and the higher-end products of Friends are not 5G SoC. Kirin 820 with the same baseband integrated with Kirin 990 5G has obvious advantages in this respect, so Zhao Ming is confident that Kirin 820 is beyond the reach of other brands in 2020.

Where is the glory 30S mobile phone? The price of 2399 yuan is just one of them.

With the release of Kirin 820, Glory also officially launched the glory 30S mobile phone equipped with Kirin 820 for the first time, which is the first 5G mobile phone in the glory 30 series, which is of great significance to the glory 2020 5G layout.

The 8+128GB version of Glory 30S mobile phone only costs 2399 yuan, which brings the price of 5G mobile phone to the level of 2000-2500 yuan, said Zhao Ming, president of Glory.Glory 30S is a product that allows consumers in China to start popularizing a large number of 5G mobile phones. Glory 30S is a dessert product that set off a buying frenzy of 5G mobile phones, and we are full of confidence."

Compared with other manufacturers’ 5G mobile phones, where does the glory come from? This still has to go back to Kirin 820. From 2019 to now, a key reason for the soaring value of 5G mobile phones is that the 5G processor and supporting RF components have been greatly improved, and the cost has increased by several hundred pieces, while other manufacturers basically want to outsource 5G chips and RF components.

The Kirin 820 processor launched by Glory 30S was developed by Huawei hisilicon, and a large number of core technologies are self-controllable. This alone gives Glory 30S the capital to lower the threshold of 5G mobile phones, and at the same time, it has enough differentiation to avoid the sameness of other brands of 5G mobile phones.

Mastering the core technology is not only reflected in the hardware, but also supports 30 months without card. There are also self-developed core technologies behind this, such as the partition optimization of EROFS file system and the precise space cleaning of F2F2S, which are also the additional advantages brought by mastering the core technology.

In addition to the powerful 5G and performance given by Kirin 820 processor, Glory 30S upgraded its imaging system this time, and taking photos is also one of the core functions of HONOR. This 64-megapixel AI four-shot also made Glory 30S catch up with flagship machine in taking photos.

The main camera of Glory 30S is a 64-megapixel high-definition lens with an aperture of F/1.8 and an equivalent focal length of 26mm；; It is supplemented by 8 million ultra-wide-angle lens (F/2.4, equivalent focal length 17mm), 8 million 3x optical zoom lens (5 times hybrid zoom, 20 times digital zoom, F/2.4, equivalent focal length 80mm) and 2 million pixel macro lens (F/2.4, equivalent focal length 27mm), and the front is 16 million pixel beauty lens.

Optical zoom capability has become the focus of high-end mobile phones, but there are few true-light-changing mobile phones on 2000 yuan mobile phones, and glory 30S is the first mobile phone in the same class to support 3X optical zoom shooting, bringing you a more complete and comprehensive image experience.

At this point, with the release of Glory 30S, the 2000-yuan 5G mobile phones also have complete image capabilities such as large pixel HD, 3X-ray zoom, super night shooting, super wide angle and macro.

As Zhao Ming, president of Glory, said,In fact, the best comprehensive photo experience should be a consideration of pixel, outsole, photosensitivity, super photosensitivity, algorithm and integration.

High price doesn’t mean high-end glory. Zhao Ming: You can’t eat fat in one bite.

The Glory 30S, which starts at 2399 yuan, is not a high-end mobile phone in the usual sense, but its experience is really high-end, which is the biggest feeling given by Glory’s press conference last night, and it is also the part emphasized by Zhao Ming, president of Glory.

The glory 30S mobile phone launched the Kirin 820 5G processor. Zhao Ming said that Kirin 820 is a product that can be popularized by the whole people and supports the popularization of 5G.

It is not only to popularize 5G, but also to ensure the benchmarking experience. It is necessary to have comprehensive 5G capabilities and to benchmark the same mobile phone. Kirin 820 and Glory 3S have successfully played such a role this time, bringing a comprehensive 5G experience at the price of 2K file.

High price does not mean high end, which is the attitude expressed by Zhao Ming, president of Glory — — Many times choose a business model, you can’t eat fat in one bite, you have to eat it bit by bit. He believes that consumers’ awareness of brands is a process of gradual improvement. Many brands that forcibly raise themselves, the cost or price of your products is not equal to high-end brands and high-end products.

Zhao Ming said that in order to build a high-end brand company, we should go back to the original point, make innovation and investment on the basis of technology in a down-to-earth manner, and then consolidate the connection and ties with consumers to enhance the value you bring to consumers. This value actually includes the product experience, your company’s corporate culture and your investment in innovation. You bring unique things to everyone, which belongs to your own label.

Glory rushed to the second place in China in February, and it was a comprehensive test in 2020.

At the moment when Glory 30S was released, the domestic Covid-19 epidemic had just passed its peak. In February, the mobile phone market was in a state of sorrow. Many market research institutions predicted that the domestic mobile phone market would fall in an avalanche in February, and mobile phone manufacturers were facing a severe test.

Under such circumstances, HONOR, despite severe challenges, still fluttered against the wind at the most dangerous moment in February, becoming the top two brands in the domestic mobile phone market.

Zhao Ming said that since March, Glory has also been rapidly recovering, and it has become the fastest-recovering brand. Compared with the same period in 2019, it has achieved rapid growth, and it is far more than double-digit growth rate.

Undoubtedly, this epidemic crisis will have a negative impact on the sales of mobile phone manufacturers, but it may be an opportunity for 5G mobile phones. Because of the needs of telecommuting and distance learning, people’s work and lifestyle have changed, and the demand for high-speed 5G networks has increased rapidly.

Zhao Ming, president of Glory, also expressed a similar view. He believed that the epidemic would accelerate the deployment of the entire 5G network and the replacement of 5G mobile phones. This trend makes the whole society’s demands for the network and the better speed and performance experience of mobile phones come out.

In a word, after experiencing the crisis faced by the whole industry in February, HONOR is taking the lead in recovery. The Kirin 820 processor launched by Glory 30S mobile phone is an important layout of Glory 5G, followed by Glory 30, Glory 30 Pro and two Play series products in April, and glory will enter the ultra-high-speed development stage in the future.