The first show of the new S7 Guangzhou Auto Show in Zhijie! Yu Chengdong： There are surprises at the official price.

The new S7 in Zhijie is completely upgraded, aiming at the younger market.

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On November 16th, the 22nd Guangzhou International Automobile Exhibition officially opened, and a number of heavy-duty models appeared one after another.

HarmonyOS Zhixing booth also exhibited all the products, including the new S7 in Zhijie. As a model that has been opened for pre-sale, but has not been officially listed, the audience paid great attention to this car. Many exhibitors stayed by the car for a long time.

▲ The new S7 of Zhijie at the auto show.

Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, also said at the scene: "The new S7 in Zhijie will definitely sell well!"

More importantly, this car will soon be released together with Huawei Mate series mobile phones, which shows that HarmonyOS Zhixing attaches great importance to this car.

At the auto show, the car also made some detailed understanding of this car. Compared with the previous version, the new S7 in Zhijie has been comprehensively upgraded in four aspects: face value, comfort, performance and intelligence. The upgraded new S7 in Zhijie pays more attention to young people and young families.

So what are the new features of the new S7 in Zhijie? Let’s take a look together.

01.

Add a variety of car paint colors and interior upgrades.

In the current automobile market, Yan value is becoming one of the important criteria for young consumers to choose a car, and rich paint color is an important part of a car’s Yan value. Previously, Zhijie R7 provided six colors to choose from.

In an interview, Yu Chengdong said that users have more demands for the color matching and wheel hub style of Zhijie S7, so they consider adding some new color matching and wheel hub specifications to Zhijie S7 for consumers to choose.

At this auto show, the new S7 in Zhijie showed a variety of colors in one breath, such as the highly acclaimed phantom purple on the R7 in Zhijie, and the exclusive new color Biboqing.

▲ The new S7 of Zhijie in various colors is displayed at the auto show.

On the whole, the exclusive Biboqing of Zhijie New S7 is fresh in color, and the 19-inch double-five-spoke star-awned wheel hub with upgraded style has attracted the audience to stop and watch.

From the appearance, the new S7 in Zhijie has brought more choices in color, which is more in line with the individual needs of young consumers in car selection.

Of course, not only the external value, but also the new S7 in Zhijie has also brought an upgrade internally.

The cockpit of the new S7 in Zhijie has been upgraded with a one-color interior design, and the Max and Ultra versions also use microfiber suede on the ceiling, further enhancing the luxury of the interior.

▲ Zhijie New S7 Interior

The olive-shaped sports steering wheel has also been optimized and upgraded, and the shape has become bigger and rounder, which improves the grip. Together with the elevation of the navigation screen, the driving vision and instrument information are taken into account.

In terms of seats, all the new S7 in Zhijie adopt Siyun seats, and the material is upgraded to environmentally-friendly water-based plain leather, which is more skin-friendly. At the same time, the comfort foam thickness of the whole car seat is increased, which brings better support and further enhances the ride comfort of the whole car.

In terms of space, the storage space of the new S7 trunk in Zhijie has been increased to 66L, and the four-wheel drive model also has a trunk compartment, which can easily put down rackets, snowboards, folding tents, electric scooters and other items, and the practicality is further enhanced.

02.

Intelligent driving upgrades ADS 3.0 to support humanoid intelligent driving.

Intelligent driving is also a key factor for young people and young families to choose cars. The new S7 in Zhijie also brings the latest technology ADS 3.0 of Huawei in intelligent driving.

Huawei ADS 3.0 has upgraded the end-to-end architecture, and has the abilities of comprehensive perception of panoramic information, prediction of live behavior, human-like thinking and decision-making, etc., and realized the intelligent driving experience of "getting on the bus and stopping when getting off".

▲ Huawei ADS 3.0 architecture

It has a very good performance in NOA and automatic parking in the city, which has been verified in other models of HarmonyOS Zhixing, and basically ranks first in the industry.

In addition, the new S7 intelligent driver in Zhijie supports the roadside start function, which can provide a more convenient travel experience without taking over when stopping on the roadside in the middle, and parking in the parking space without guarding.

In the urban NCA(Navigation Cruise Assist) scene, the new S7 in Zhijie supports complex road conditions such as traffic around the island and turning around in narrow roads. Intelligent driving supports parking lots to open roads, open roads to parks, and parks to underground parking lots, which automatically pass through park gates, realizing the intelligent driving experience of "parking spaces to parking spaces".

Recently, the official of Zhijie has also announced that all models in Zhijie have OTA functions such as starting intelligent driving on the roadside, leaving the car and parking, etc. Naturally, they will not be absent from the new S7 in Zhijie, and enjoy the car at the same time.

▲ All models in Zhijie have OTA functions such as starting smart driving on the roadside.

Generally speaking, the new S7 in Zhijie can be said to be a step forward in the already advantageous intelligence.

03.

Huawei’s deep empowerment goes further for the young market.

Since April this year, the average transaction price of HarmonyOS Zhixing has been close to 400,000 yuan for several consecutive months. It can be said that HarmonyOS Zhixing has successfully established a high-end image.

At the same time, the high-end is mainly reflected in the technical ability, and many technologies brought by Huawei to the intellectual community, such as Rutuling platform, "Whale" 800V high-voltage battery platform and Huawei ADS 3.0, have further enhanced the high-end image of the intellectual community with technology.

Since its birth, Zhijie brand has been positioned as a high-end brand for young people and young families. The first model, Zhijie S7, has won the recognition of young consumers with its advantages in youthfulness and intelligence.

At present, the market of pure electric cars with a price of 200,000 to 300,000 can be described as fierce competition. The new S7 in Zhijie maintains the advantages in intelligence, and at the same time further enhances the appearance and interior to attract young consumers.

▲ Zhijie New S7

In addition, such advantages as richer color matching and microfiber suede ceiling, which are sought after by young consumers, have also become the "sword" for the new S7 in the intellectual world to further gain the market for young people and young families.

A few days ago, Yu Chengdong has announced that HarmonyOS Zhixing Zhijie R7 has delivered more than 10,000 units in 30 days, and it will definitely exceed 38,000 units, which makes people look forward to the performance of the new S7 in Zhijie.

Generally speaking, the new S7 in Zhijie has further optimized the market for young people and young families, and is expected to grab more shares in this market.

04.

Conclusion: HarmonyOS Zhixing Zhijie new S7 aims at the young market.

This time, the new S7 in Zhijie has been upgraded in many aspects, such as face value, interior and intelligent driving, which further enhances its comprehensive competitiveness in the 200,000-300,000 pure electric car market segment.

At present, the new S7 of Zhijie has been officially unveiled at Guangzhou International Automobile Exhibition, and has also entered 300+ stores in 83 cities across the country. If you are interested, you may wish to experience the brand-new upgrade of the new S7 of Zhijie offline.

We may wish to wait and see the market performance of the new S7 in Zhijie.