Recently, two of them have screened on social networks.

One is the short "After the Wave" which was produced by actor He Bing and heavily invested by bilibili, and the other is the "Come on, Ollie!" which was produced by uncle Ollie, a red man from Aauto Quicker, and seemed to cost only the editing fee. 》。

Both of them are aimed at the same audience-post-90 s, but they show two completely different horizons and two contents.

When I saw the second release, Toutoujun was testing the new-dazzling world in distant Yunnan. Like many other models listed in recent years, its slogan is also closely related to youth, and the group it faces is precisely this group of post-90 s people in the waves.

When it comes to dazzle world and what is behind it, many people may not be very familiar with it. In fact, this is a fairly young "traditional car company" established in 2014.

Although the age and qualifications are all fledgling, the strength of the two "backers" behind them cannot be underestimated. One is a local government representative composed of Yibin Industrial Development Investment Co., Ltd. and Sichuan Yibin Pushi Group, and the other is a joint stock company.

In other words, in fact, it is a local state-owned enterprise supported by the local government and jointly invested in technology. Its main market is oriented to southwest and south China, which is dominated by Sichuan, and it is also the first truly local state-owned automobile enterprise in Sichuan.

Therefore, for those with the background of state-owned enterprises, the shortage of funds and other issues are not the main contradictions, and it is imperative to launch a hot-selling product that can open the market.

After understanding this background, let’s take a look at this new car. Prior to this, several products introduced adopted the naming method of English letters and numbers, lacking some memory points. Therefore, the brand-new naming method of this new car also represents the determination to seek comprehensive transformation and explore new directions.

As the saying goes, the test drive without looking at the positioning is a hooligan. Therefore, in this test drive activity, Toutoujun also tried to evaluate this car from the perspective of the consumer groups targeted by Hyun Jie to see if it really meets the needs of the groups it is targeting.

The positioning of the whole car is to focus on young consumers, and at the same time to attract other consumers with spending power of 50,000-100,000. Judging from the average salary released by Sichuan Province in 2019, this consumer group occupies its main radiation market.

First of all, for this entry-level field, the most important thing is to haggle over every penny in size. The positioning of this model is an A-class, and its length, width and height are 4400*1831*1653mm and 2632mm.

In the words of the relevant leaders of the marketing department, this is a model that actually has the size of A+. In recent years, such size "leapfrog" treatment is also a popular practice in joint ventures and independent brands, mainly to gain the key impression of cost performance in front of consumers.

And what about the actual experience outside the data? Toutoujun, who is 174cm tall, doesn’t feel crowded in driving and riding, especially the space in the back row is worthy of praise. The floor is not too abrupt, and the distance between the knees and the front row is more than three punches in normal sitting position.

On the other hand, for people over 175cm in height, the head space in the front row is still a little narrow, and the gap between the top of the head and the roof is about 1 punch, which is slightly narrow. The setting of trunk and internal storage space is not very plentiful, and it belongs to the fairly standard type at this level.

Second, what is the appearance of the dazzling world? From Toutoujun’s point of view, it is a model that is quite satisfactory as a whole, with a friendly style and a "careful machine" for young people in details.

Why do you say that? Judging from the overall outline of the car, there is no particularly memorable "explosion point" in the dazzling world. Although there are two mainstream grilles to choose from, they are also the most common formulas at present. Personally, this does not mean that it is doing something wrong, but also taking into account the acceptance and universality of its consumer groups.

In the details, Hyun Jie still showed a little hope to attract young people’s "careful machine". For example, the whole vehicle is a suspended roof with hidden C-pillar design, and the taillights with full penetration at the rear are all intuitive manifestations of this bias.

Comprehensive details, in Toutoujun’s view, the design of Xuanjie in appearance, like space, belongs to the strength that will not lower the overall score, and contains affinity in the rules, which is a type that more than 90% people will not hate, so it is more successful.

After talking about the longboard, we must also talk about the "short board". In Toutoujun’s view, the biggest short board in the dazzling world still appears in the dynamic process of driving.

First of all, the model tested by Toutoujun is an automatic version of 1.5L+CVT, with a peak distortion of 143 N m. In the process of starting, its performance is still very good, and it will not make people feel uncomfortable.

However, in the process of high speed, we can obviously feel the helplessness of "the heart is willing but the strength is insufficient". It’s like a nice guy with a gentle personality. No matter how hard you step on it, it will accelerate at a steady and gentle pace.

This feeling has both advantages and disadvantages. The advantage is that you can get stable output without stepping on the accelerator at a constant speed. The disadvantage is that when you need to overtake or accelerate, you won’t get positive feedback even if you step on the bottom.

In addition, in the process of driving, you can also clearly feel the real feedback of road bumps. According to the data, this model we are riding uses the rear torsion beam type, so the filtering ability of road vibration is limited.

Fortunately, the soft adjustment has saved some comfort, and the overall experience will not be particularly uncomfortable. It can also be regarded as a fairly satisfactory performance in the same level. Another advantage that has to be mentioned is that under such a combination, the need for dazzling is correspondingly reduced, and it is basically stable at the level of 6.5L/100KM during the test drive.

Finally, the most important part of this level of positioning is the configuration.

In the price range of 60,000-80,000, there is not much room to play, and it is even more difficult to make a qualitative difference in terms of power and materials. However, there is still room to play in the configuration of such flexible and diverse parts. It is also the part that allows ordinary consumers to measure "the value of buying is not worth it".

At the configuration level, it can be said that the route taken by Xuanjie is still the one that is the easiest to win the lottery. First of all, the "big" places are all "big" in place: the oversized ones, although unable to be opened, also provide a good and open field of vision; The 18-inch double color belongs to the conscience configuration in this class, which adds a sense of movement to the whole car.

Double 10.25-inch LCD screens, one is the multimedia display above the center console, and the other is the LCD in the driver’s seat. The latter should be the largest level in the same class.

In addition to highlighting the "big" places, Hyun Jie also matches some "scientific sense" configurations that meet the needs of young people. For example, the LCD multimedia screen is equipped with practical apps such as QQ music and Gaode map, as well as voice assistants who can wake up by calling "Hello Wings".

For example, keyless entry function, double USB sockets in the back row, front row function, keyless entry, electric seat adjustment (the test drive model is not equipped with this function), etc., all belong to the "lazy" necessities to meet the needs of young people. As the backbone of young people, 95 later said that it is satisfactory to give priority to these facilities at this price.

Of course, during the test drive, Toutoujun also found some shortcomings in the configuration. For example, during driving, if the glove box of the co-pilot puts too many things, it may be at risk of bouncing off in bumps. Although it may be an individual phenomenon, it also reflects a small common fault of independent brands: the quality of details still needs to be improved.

Back to the original topic, what do the real back waves need, a scooter like Big G or Hyun Jie? The answer is, of course, the former, whether it’s the big G or A8, whether it’s the front wave or the back wave, who doesn’t want to have a more expensive and comprehensive choice?

But in the real life of most people, in the young years, there is far less room for them to choose by themselves. If we put on the real filter of the economic level, then maybe it is much more practical to give an Ollie to show off a dazzling world that can walk instead of walking than the phrase "full of envy" by He Bing on TV.

Therefore, Toutoujun believes that for the products that dazzle the world and focus on young people in third-tier and below towns with the same positioning, they can meet the needs of daily travel and travel, and also meet the carrying needs of one person to one family; When recruiting friends and companions, it is enough to run through the taillights and satisfy a little vanity, voice assistants and ample charging ports before and after will not be boring.

After all, the happiness of most real Houlang people is often so unpretentious and realistic.

[car home Dali Preferential Promotion Channel] Recently, a price reduction activity of up to 6,000 yuan was ushered in in Dali, and the lowest starting price was only 159,900 yuan. In order to let more consumers enjoy this benefit, the preferential activities of Tiggo 9 C-DM are in full swing. Please click "Check the car price" in the quotation form to get a higher discount.

The front face design of Tiggo 9 C-DM is fashionable and dynamic, with a large air intake grille and sharp LED headlights, showing its unique personality and sense of strength. The overall style is simple and atmospheric, with smooth lines, showing a strong scientific and technological atmosphere.

The tiggo 9 C-DM has a body size of 4820*1930*1712mm and a wheelbase of 2820mm, providing spacious interior space. The side lines of the car are smooth, with 20-inch rims and 245/50 R20 tires, showing a combination of dynamic and steady. The front and rear wheel tracks are 1638mm and 1641mm respectively, which ensures the stability and handling of the vehicle.

The interior style of Tiggo 9 C-DM is simple and atmospheric, with leather steering wheel design, which supports manual adjustment up and down and back and forth, allowing drivers to find the best grip posture. The central control part is equipped with a 12.3-inch high-definition touch screen and built-in intelligent voice recognition control system, which can conveniently control multimedia systems, navigation, telephones, air conditioners and skylights. The seat is made of high-quality imitation leather, and the main and co-pilot seats have heating function to provide comfortable experience for drivers and passengers. In addition, the front seats also provide multi-directional adjustment function to ensure that every passenger can find the most suitable sitting position. The front and rear rows are equipped with 2 USB and Type-C interfaces, which is convenient for charging the mobile phone. The front row is also equipped with wireless charging function, which brings more convenience for modern travel. The backrest of the second row of seats can be adjusted, which can increase the storage space after being put down, and meet the diverse needs of vehicles.

The Tiggo 9 C-DM is equipped with a 1.5T turbocharged engine with a maximum power of 115kW (about 156 HP) and a peak torque of 220 N m. With the 3-speed DHT gearbox, it provides efficient power output and smooth driving experience.

The owner of car home spoke highly of the appearance of the Tiggo 9 C-DM. She thought that the design of this car not only had strong visual impact, but also had high recognition, which perfectly combined the dynamic body lines with futuristic elements, as if it were a flowing work of art.. She especially mentioned the design of the front face. The large-mouth polygonal grille with straight waterfall net gives people a sense of strength without anger and arrogance, while the combination of blackened headlights and lenses adds mystery and sharpness. In addition, the smooth lines on the side of the car complement the suspended roof, and the hidden door handle and dense wheel hub highlight the perfect integration of dynamic and fashion. In terms of body size, the length, width and height are 4820mm/1930mm/1712mm respectively, and the wheelbase is 2820 mm. This size not only ensures the spacious space inside the car, but also brings a more comfortable experience to the driver.

　　【Introduction]The Report introduces the development achievements of the Internet in China in the past 20 years from 11 parts, including economic transformation and upgrading, public service level, network culture and network security guarantee ability.

　　On the afternoon of December 15th, 2015, the China Internet Development Report (Summary) compiled by China Cyberspace Research Institute was officially released on the eve of the 2nd world internet conference.

The magnificent 20 years of Internet in China

　　Looking back on the 20-year history of Internet development in China, we can see that it has gone through the initial period of foundation, the period of industrial formation and the period of rapid development, and it is now in the period of integration and innovation.

　　Basic initial stage (1993-2000):

　　Opening the prelude to the Internet era in China is also the enlightenment stage of Internet development. Starting from the construction of basic network and key resources, China has gradually built four backbone networks with international export capability-China Education and Scientific Research Computer Network, China Public Computer Internet, cstnet and China Jinqiao Information Network, established China’s national top-level domain name operation management system, and started to provide. cn domain name registration and resolution services. The broad market prospect of the Internet has stimulated the first wave of Internet development in China. A number of Internet companies represented by Netease, Sohu and Sina have been established one after another, and many central key news websites such as People’s Daily and Xinhuanet have been launched one after another.

　　Industrial formation period (2000-2005):

　　Take the road of Internet development with China characteristics. China’s Internet information service system has been gradually established, and Internet enterprises with search engines, e-commerce, instant messaging, social networking and other services have risen rapidly. Business models in major areas such as network access, network marketing, e-commerce and online games have taken shape, and representative Internet enterprises in various fields have grown rapidly, and the industrial pattern of common development of the whole industry chain has basically been established. The number of Internet users in China has quadrupled. In 2005, the total number of Internet users exceeded 100 million (see Table 1), ranking second in the world, initially forming the user scale effect of Internet services.

　　Rapid development period (2005-2013):

　　Broadband network construction has become a national strategy, the number of netizens has maintained rapid growth, online retail and social network services have become the highlights of industrial development, and the rise of mobile Internet has driven the development of the Internet into a new stage. Social networking services are increasingly integrated into people’s daily lives, and "no social interaction, no life" has become the new normal of China netizens’ life. The rapid popularization of smart terminals and mobile Internet applications has promoted the "ubiquity" of the Internet, promoted the integration of online and offline, and stimulated information consumption. China has promoted Internet development and Internet governance to a new height (see Table 2).

　

　　Integrated innovation period (2014- present):

　　Blow the horn of building a network power. The period of integration and innovation is now in progress. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee, with the Supreme Leader as the general secretary, has attached great importance to network security and informatization, made a series of major strategic decisions, such as building a network power and improving the leading system of Internet management, and China’s Internet development has ushered in a period of major strategic opportunities. Internet governance in China is entering a new stage of integration and innovation. It will focus on national security and long-term development, further strengthen the top-level design, improve the governance system, further promote the rule of law, comprehensively strengthen network security, and strive to build a clear cyberspace.

Internet technology industry realizes innovation and leap-forward development

　　China has deeply implemented the innovation-driven development strategy, and achieved major breakthroughs in many fields, such as network technology, mobile chips, intelligent terminals, cloud computing, big data, satellite navigation, etc., and a number of internationally competitive network information enterprises have emerged, initially forming an advanced and independent Internet technology industry system.

　　The independent innovation capability of network technology has been significantly enhanced. Network technologies such as data communication, mobile communication and optical communication technology have continuously achieved innovative breakthroughs, and the first generation of Internet has accelerated its layout.

　　Intelligent terminal manufacturing industry has accelerated its catch-up. As of June 2015, the number of mobile Internet users in China reached 594 million, accounting for 88.9% of the total Internet users (see Table 3).

　　New technologies and applications are constantly cultivated to form new formats. New technologies and applications such as cloud computing, big data, Internet of Things, artificial intelligence and Beidou navigation have continuously made new breakthroughs and ushered in a new climax of industrial development.

Internet accelerates economic transformation and upgrading.

　　China promotes the deep integration of Internet and economy in an all-round way, and new modes and formats of Internet-based integrated development are constantly emerging, which provides new kinetic energy for the speed change, structural optimization and power conversion of economic development, and accelerates the economic transformation and upgrading, quality improvement and efficiency improvement.

　　E-commerce leads the development of Internet economy, and the scale of online retail transactions ranks first in the world. The total transaction volume of e-commerce market in China increased from less than 1 trillion yuan in 2004 to 13.4 trillion yuan in 2014, with a compound annual growth rate of 30.6% in the past ten years.

　　The innovation of Internet information service is active, and the mobile Internet has become the accelerator of Internet information service. In the second quarter of 2015, there were 600 million monthly active users of WeChat and 212 million monthly active users of Sina Weibo. As of June 2015, there were 536 million search engine users and more than 606 million instant messaging users.

　　"internet plus" drives industrial integration and development. O2O has become the most active field of mass entrepreneurship and innovation, and online retailing has driven logistics to become a new billion-dollar industry, with 359 million online payment users. From 2009 to 2014, the compound annual growth rate of third-party Internet payment transactions remained above 50%, and the market scale exceeded 8 trillion yuan (see Table 4).

Internet can effectively improve the level of public services.

　　China pays attention to making use of the universal, convenient and sharing characteristics of the Internet, accelerating the socialized application, promoting the development of e-government, innovating social governance methods, improving the level of public services, and promoting the improvement of people’s livelihood and social harmony.

　　E-government to build online government. In 1999, marked by the launch of the "Government Online Project", the informatization construction of China government entered a new stage, and the construction of government websites at all levels achieved remarkable results.

　　Internet promotes social sharing of quality education resources. China vigorously promotes the "three links and two platforms" (broadband network for school-to-school communication, high-quality resources for classes, online learning space for everyone, public service platform for educational resources, and public service platform for education management). The proportion of Internet access in primary and secondary schools is 83%, and the number of schools with multimedia classrooms is 73%.

　　Internet promotes the precision and personalization of medical and health services. Internet medical services are booming, all kinds of portable medical intelligent terminals and wearable devices make mobile medical care closer to people’s lives, and the digital health App market is in the ascendant, which promotes the transformation of hospital-centered medical treatment mode to people-centered health service mode.

　　Internet promotes people’s balanced development. Internet users in China have formed a rich and diverse netizen structure with different social groups of gender, age, education, occupation and income. The gap in Internet access between different gender groups has basically disappeared, and the difference in education level has declined most obviously.

Healthy and progressive network culture prospers and develops.

　　1. Network culture is an important part of socialist cultural construction.

　　2. China characteristic network information dissemination pattern has basically taken shape. In June 2015, the number of online news users reached 555 million, and the utilization rate among netizens was as high as 83.1%. Among them, the number of news users on mobile phone network reached 460 million (see Table 5).

　　3. The influence of Internet communication has been significantly improved.

　　4. The Internet actively spreads the voice of China.

　　5. The online cultural industry and cultural undertakings have flourished.

Network security capabilities continue to improve.

　　Without network security, there is no national security. China insists on ensuring development by security and promoting security by development, and strengthens the construction of network security guarantee capacity while promoting the development of the Internet. The network security guarantee system is increasingly sound and the network protection capacity is gradually improved.

　　1. The network security system is becoming increasingly sound.

　　2. The industrial system of network security technology was initially established.

　　3. The network security protection capability has been significantly enhanced.

　　4. The discipline construction has been continuously strengthened, and the awareness of network security has been significantly improved.

The legalization of cyberspace has been accelerated.

　　China adheres to the rule of law, running and surfing the Internet according to law, strengthens network legislation, strictly enforces the law, guides the whole network to abide by the law, accelerates the construction of cyberspace rule of law, and regulates cyberspace behavior with the rule of law, thus providing a solid guarantee for the healthy development and orderly operation of the Internet.

　　Internet laws and regulations have been continuously improved. China has successively promulgated a series of laws and regulations related to the Internet, covering basic Internet resource management, information dissemination norms, market order norms, information security and other aspects, which provide an important legal basis for the development and governance of the Internet, and the ecological governance of cyberspace is standardized and orderly. China strengthens the management of Internet basic resources such as domain name, IP address, website registration and access service according to law.

　　The awareness of network rule of law and network literacy have been significantly enhanced.

The Internet governance system is gradually improved through exploration.

　　China attaches great importance to Internet governance, constantly adjusts and improves the leadership system of Internet management, promotes the formation of a government-led and multi-party governance system, actively advocates the construction of a peaceful, safe, open and cooperative cyberspace, and promotes the establishment of a multilateral, democratic and transparent international Internet governance system.

　　The internet management leadership system has been adjusted and improved. Adhering to the principle of focusing on development and management, China has gradually established an Internet governance system that combines legal norms, administrative supervision, industry self-discipline, technical support, public supervision and social education.

　　The government-led and multi-party participation governance model has taken shape. China Municipal Government has comprehensively adopted various measures, such as legal regulation, administrative management, industrial policy, technical standards, publicity and education, to coordinate all parties to actively participate in Internet governance.

　　Actively participate in global Internet governance. China has always advocated jointly safeguarding global Internet security, jointly promoting global Internet development, and sharing global Internet opportunities and achievements. In international exchange and cooperation activities, it put forward the idea of Internet governance in China.

China’s Experience of Internet Development

　　Over the past two decades, China has opened up a road of Internet development with China characteristics, and gained valuable experience. To sum up, it is: adhering to the leadership of the Party, serving the people, opening up cooperation, innovation-driven, giving full play to the main role of enterprises, and paying equal attention to safety and development.

The road to a strong network country

　　Standing at a new historical starting point, China will comprehensively plan the strategic layout of strictly administering the Party, thoroughly implement "the Central Committee of the Communist Party of China’s Proposal on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development" deliberated and adopted by the Fifth Plenary Session of the 18th CPC Central Committee, establish the development concept of innovation, coordination, green, openness and sharing, vigorously promote the strategy of strengthening the country through the Internet, speed up the implementation of the "internet plus" action plan, lead the way of Internet development in China, and contribute to the prosperity and development of the world Internet.

　　(Text/China Cyberspace Research Institute)