Let the world fall in love with China beauty, and the second ＂Guangzhou International Beauty Week＂ is about to open.
On December 10th, the Information Office of Guangzhou Municipal Government held the second press conference of Guangzhou International Beauty Week (the 38th in 2024). According to the press conference, the main venue of this year’s Beauty Week is located in Baiyun District, and the sub-venues are located in six districts of Yuexiu, Haizhu, Tianhe, Huangpu, Huadu and Conghua, adding two new sub-venues. This year’s beauty week is heavier and more international, presenting four highlights.
1 main venue +6 sub-venues: two sub-venues were added.
It is reported that the second "Guangzhou International Beauty Week" will be held from December 17th to 21st this year. This year’s Beauty Week is co-sponsored by Guangdong Drug Administration and Guangzhou Municipal People’s Government, and the Municipal Market Supervision Bureau and relevant district governments jointly act as the organizing unit of the event. The theme of this year’s Beauty Week is "The Beauty Spot World in Jumeiwan District", and the slogan of the event is "Let the World Fall in Love with China Beauty". The main venue of the event is located in Baiyun District, and the sub-venues are in Yuexiu District, Haizhu District, Tianhe District, Huangpu District, Huadu District and Conghua District. Among them, Yuexiu and Tianhe are the newly added sub-venues.
"We held’ Guangzhou International Beauty Week’ as an important measure for Guangzhou to build the world’s’ beauty capital’, build an international consumption center city and accelerate the high-quality development of the cosmetics industry." Wanzhong, deputy director of Guangzhou Municipal Market Supervision Bureau, said that as the largest city in China’s cosmetics industry, Guangzhou has been anchored in the pursuit of "the vanguard, the leader and the locomotive" in recent years, unswervingly promoting the industry first and the establishment of the manufacturing industry, and fully promoting the cosmetics industry to achieve standard upgrading, product quality improvement and brand efficiency improvement, which has created a broad stage for the development of global cosmetics enterprises and professional institutions in Guangzhou. Last November, during the first "Guangzhou International Beauty Week", 649 enterprises from 16 countries and regions around the world gathered together, which boosted investment by 720 million yuan, achieved sales or reached initial purchase intention by 760 million yuan, and achieved both social and economic benefits.
Highlight 1: The weight is heavier, creating a grand ceremony for innovation and development.
"Compared with the last beauty week, this beauty week is heavier and more international." Wanzhong said that it will make every effort to make this event a grand ceremony for the innovation and development of the beauty industry. On the opening day of the event, an international cosmetic industry development conference will be held in Baiyun International Hall. The event will be attended by leaders of higher-level drug regulatory authorities and relevant government departments of provinces and cities, and experts, academicians, entrepreneurs and representatives of business associations at home and abroad will be invited to participate, so as to build a communication platform for Industry-University-Research and discuss the high-quality development plan of cosmetics in Guangzhou. Some leaders of provincial drug supervision departments, leaders of market supervision departments of Greater Bay Area brother cities and some officials of consulates in Guangzhou will also attend the meeting.
At the meeting, the drug regulatory authorities at higher levels will issue a new policy for the supervision of the cosmetics industry, and the Municipal Market Supervision Bureau will issue the "2024 Guangzhou Cosmetic Industry Development Report" to deeply analyze the development status, comparative advantages and future path of the cosmetics industry in Guangzhou. The report is also accompanied by a collection of cases of cosmetic head enterprises in the city, so that all sectors of society can fully appreciate the gorgeous style of Guangzhou beauty industry. "During the event, we will also organize the whole chain exchange activities such as R&D, design and sales of the beauty industry, and hold consultation activities such as intellectual property rights to help cosmetics companies’ going out to sea, and play the chorus of the cosmetics industry." People said.
Highlight 2: Internationalization is more beautiful to create an international cooperation event.
"We will do our best to make this event a grand event of international cooperation in the beauty industry." Wanzhong introduced that in the early stage, it was deeply linked with CBE Shanghai Beauty Expo and Hong Kong Asia-Pacific Beauty Exhibition to promote this year’s Beauty Week and further enhance its overseas influence. Introduce the exhibition giant Inman Group as a partner, and rely on the global exhibition layout of Inman Group to extend to Europe, America, Japan and South Korea.
Seize the opportunity of the 60th anniversary of the establishment of diplomatic relations between China and France, deepen cooperation with the French cosmetics industry, and attract high-end cosmetics industry resources. Invite international cosmetics leaders such as Procter & Gamble, L ‘Oré al and Unilever, as well as international organizations with well-known influence in the industry such as French Cosmetic Valley European Hot Springs Association. "We will also organize important guests and international buyers to visit the R&D centers and factories of key cosmetics enterprises in Guangzhou to further deepen the cooperation between Chinese and foreign cosmetics industries." People said.
Highlight 3: Communication and docking are more prosperous, creating a business docking event
"We will do our best to make this event a grand event for businesses in the beauty industry." Wanzhong said that at present, there are 1841 licensed cosmetics production enterprises in the city, accounting for 56% of the province and 31% of the country; The number of cosmetics registered and filed exceeds 1 million, accounting for 71% of the whole province and 58% of the whole country. The output value of the cosmetics industry in the city exceeded 100 billion, ranking first in the country. The city has formed many cosmetic industry clusters with outstanding advantages, such as Baiyun Meiwan, Huangpu Meigu in the South, Huadu Meidu in China, and Conghua Meigu in the Bay Area. These clusters have not only gathered a large number of excellent cosmetic manufacturers, but also attracted many well-known brands and R&D institutions at home and abroad to settle in and jointly built a complete and efficient industrial chain.
To this end, the event vigorously promoted the industrial Internet to empower offline entities and the consumer Internet to empower online brands, strengthened the docking with head beauty e-commerce companies, live e-commerce platforms and MCN institutions, and carefully planned a series of activities. In particular, we helped domestic beauty products sail out to sea, organized and planned international buyers’ matchmaking meeting, China Beauty Products Going Out to Sea New Era Conference and other activities, and built a communication bridge between local enterprises and overseas. Insist on stimulating the potential of beauty consumption, and promote beauty promotion activities in core business districts such as Beijing Road and Tianhe Road. Insist on expanding effective investment and promote potential international projects to settle in Guangzhou.
Highlight 4: Urban brands are more prominent, creating a feast of cultural display.
"We will do our best to make this event a feast for the cultural display of the beauty industry." Wanzhong said that the organizers pay attention to Guangzhou International Beauty Week as a part of the industrial brand system and city image strategy, vigorously promote the integration of cultural and business travel, and present the deep integration of Guangfu culture and beauty cosmetics from different aspects in combination with the characteristics of major business districts, and convey beauty cosmetics to the public as urban characteristics, urban vision and urban culture, so as to enhance the public’s recognition and cognition of the city and beauty industry. Strive for a breakthrough in the creation of cultural atmosphere, take Baiyun New Town as the basic point, and comprehensively set off the atmosphere of Beauty Week around the main venue.
During the event, the organizers also organized exhibitions such as beauty hair style and national style make-up to show the famous brands and cutting-edge strength of Guangzhou beauty, and let the citizens know about China beauty products, perceive China beauty enterprises and understand China beauty culture.
"We sincerely welcome domestic and foreign enterprises, professionals and consumers to actively participate in the second Guangzhou International Beauty Week. We sincerely hope that every enterprise participating in the Beauty Week will have a full harvest and every citizen friend participating in the Beauty Week will enjoy it! Let the world fall in love with China beauty. " People said.
Text/Guangzhou Daily Xinhua City Reporter: He Yingsi, Tang Nan, Tan WeitingFigure/Guangzhou Daily Xinhua City Reporter: Yan WangVideo/Guangzhou Daily Xinhua City Reporter: Yan WangGuangzhou Daily Xinhua City Editor: Zhang Yingwu
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