The big coffee maker said： How did Yunshang IOT become the digital leader of the clothing industry in the Internet of Things era？

Standing at the historical intersection of "two hundred years", the development of clothing industry also welcomes new opportunities. Facing the challenges of industrial transformation and strategic opportunities, Haier Internet of Clothing reconstructs new advantages, embraces the digital economy, and gives a perfect answer to the digital transformation and intelligent reshaping of the clothing industry through comprehensive empowerment of the clothing industry.

On October 18th-19th, at the 2021 China Clothing Conference held in Qingdao, Shandong Province, business leaders, cultural scholars and technical experts from all over the country conducted in-depth discussions on the ecological model of Haier’s clothing network through the trend insight and innovative practice in the fields of science and technology, culture, economy, consumption and green, and exchanged and collided with the development path of the clothing industry.

Liu Jianguo: The construction of Haier’s clothing network forms a new industry ecology.

At the press conference, Mr. Liu Jianguo, Executive President of Shandong Textile and Apparel Industry Association, who spoke first, commented on the era significance of Haier’s clothing digital solution with "Building a new ecology".

President Liu mentioned that this year is the first year of the 14 th Five-Year Plan, and the whole country is building socialist modernization. Under the great opportunity, it is of great significance to further strengthen the technology-driven, fashion-driven, green-driven, and fashion innovation in clothing, apparel and other industrial chains and terminals. "Qingdao Yunshangyu Clothing Union Technology Co., Ltd., a subsidiary of Haier Clothing Network, is constantly aggregating upstream and downstream industrial chain resources, and continues to exert its strength in the field of technological innovation, bringing value-added sharing to the development of the industry and building a new industry ecology."

Zhang Ruimin: Products will be replaced by scenes, and industries will be covered by ecology.

At the conference site, Zhang Ruimin, Chairman and CEO of Haier Group, talked about the original intention of Haier to touch the clothing industry.

"Products will be replaced by scenes, and industries will be covered by ecology." Different from traditional product brands and platform brands, eco-brand is a new brand paradigm that can create self-circulation of value. It is embodied in two value cycles-the value cycle of ecological value-added sharing and the value cycle of user experience iteration.

Consumer Internet is a traffic economy, and industrial Internet is an experience economy. Haier has keenly grasped the big wave of industrial Internet and built an "experience economy" around users. As an eco-brand owned by Haier, Haier’s clothing network does not do clothing, but clothing ecology. "Mr. Laundry connects the laundry with the garment factory, feeds back the needs and experiences of the user terminal to the garment factory, and constantly innovates new solutions." Therefore, this experience is the whole process, and the clothing industry is linked through the laundry, so that the clothing industry knows what the whole process user experience is, and the clothing industry is "re-covered" with ecology.

Sun Ruizhe: Haier’s clothing network achieves accurate docking between the supply side and the demand side.

"What Haier Internet of Clothing needs to do is to better serve the precise docking between the supply side and the demand side." At the end of the conference, Mr. Sun Ruizhe, President of the International Textile Federation and President of the China National Textile Industry Federation, summed up the exploration of Haier’s clothing network in the clothing industry in such a sentence.

President Sun believes that clothing is an industry that combines supply and demand and combines rigidity and flexibility. Behind a piece of clothing is the innovation, integration and breakthrough of material technology, production technology and equipment technology. Under the new technological revolution, the clothing industry is showing a wider range of factor integration and format superposition. Immersive experience, new space and new shopping scenes are constantly innovating. Supported by the innovative application of intelligent equipment and industrial internet, all links in the industrial chain are changing in the direction of digitalization and intelligence. The three-winged bird smart cloakroom scene built by Haier’s internet of clothes to the home side provides users with a full-scenario solution for the whole life cycle of washing, care, storage and purchase of clothes and peripheral products, and is also doing "great practice".

Clothing carries the road and industry rejuvenates the country. Haier Internet of Clothing provides a classic example for the garment industry to transform into digital and intelligent by continuously integrating the whole process experience between factories, stores and homes. In the future, Haier Internet of Clothing will continue to explore in the field of clothing digitalization, and push China to move from a clothing manufacturing power to a world fashion power.